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Google mobiles, PS5 video games, Samsung televisions and more. The best Medamarkt offers during the weekend

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Mediamarkt is about to finish its Flower Power campaign. Until tomorrow, April 6 at 09:00, we can access the catalog of offers that the store has. Much eye because there are quite interesting offers that are not seen every day. Therefore, we have selected the better offers (and some other reservation) of the store. Google Pixel 8a by 449 eurosan ideal mobile if we want to make the leap to the Google ecosystem with a 256 GB model that does not rise too much price. Samsung S90D by 1,399 eurosa 65 -inch OLED TV with which we can take a refund (in addition to the discount) of 200 euros. Xiaomi Vacuum S20 by 139 eurosan interesting vacuum robot if we are looking for a good value for this type of devices. Indiana Jones and the big circle by 59.99 eurosa good price for the Indy game that will be launched very soon on PlayStation 5. Nintendo Switch 2 by 469 eurosNintendo’s next hybrid console can already be reserved in Mediamarkt. Google Pixel 8a Although it is not the first time we see the Google Pixel 8a around this price, for 449 euros We are faced with the 256 GB configuration. Google’s mobile is one of the cheapest in its catalog, but also has some characteristics and specifications that should be taken into account. The six years in which he will continue to receive updatesfor example, or its camera and design. * Some price may have changed from the last review Samsung S90D Are you looking for a good TV? Mediamarkt has a good price in the Samsung S90Dalthough much eye that can be cheaper: the store has it for 1,399 eurosbut as Mediamarkt indicates if you register the TV in the official store they make a reimbursement of 200 euros. For the final price we are facing a very interesting television: riding a 65 -inch OLED Antirrefleje Panel with up to 144 Hz and their speakers are compatible with Dolby Atmos. Samsung S90D (65 inches) * Some price may have changed from the last review Xiaomi Vacuum S20 If we are tired of constantly cleaning the house (especially if we have a pet), for little money we have the Xiaomi Vacuum S20. Mediamarkt has an offer for 139 euros And for that price it is quite complete: it offers a suction power of 5,000 PA, it has three cleaning modes, is capable of aspiring and scrubbing and comes with a LDS laser navigation system. * Some price may have changed from the last review Indiana Jones and the big circle From time to time Mediamarkt launches video game reservations with discounts that are shown only if we add them to the shopping basket. It already happened with ‘Death Stranding 2: On The Beach‘which is currently 59.99 eurosand the same happened a few days ago with ‘Indiana Jones and the big circle‘, Bethesda’s next video game to reach PlayStation 5, which we have for 59.99 euros. The criticisms were very satisfied with the result, mentioning that it is a work that professes a lot of love for movies. Indiana Jones and the Great Circle (PS5) * Some price may have changed from the last review Nintendo Switch 2 The Nintendo Switch 2 It has been presented with a huge sea of ​​criticism towards the price of video games and towards other details that have scaled more than one user. To choose to reserve the console in the official store you should meet a series of somewhat strange requirements, so a good way not to run out of the console is to make the reservation in Mediamarkt. We can reserve the Nintendo Switch 2 by 469 euros wave Nintendo Switch 2 along with ‘Mario Kart World’ by 509 euros. That is, in both cases 0.99 euros cheaper than in the official store and without the need to meet any requirements. * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Image | Google, Samsung, Xiaomi, Bethesda, Nintendo In Xataka | The best price quality price (2025). Your analysis and videos are here In Xataka | Best vacuum robots in quality price. Which to buy depending on the use and five recommended models

Prime video wants ‘Operation Triunfo’ to be a success again. And that’s why castings by Tiktok again

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The last edition of ‘Operation Triunfo’, despite how opaque Amazon was when communicating his audience figures, was a success at all levels. Not only did it achieve considerable scope in terms of public (although Not so massive would have fit Given the audiences of previous editions), but razed on social networks. Therefore, it has all the meaning that this new edition settled settled, one more year, exclusively in Tiktok. Official data. He only audience data That Amazon gave at the end of the first edition on its platform was that the weekly galas were seen, on average, for more than 3.5 million viewers, a considerable decrease from 20 million on average in 2017. But Amazon works for Amazon, because what interests him is to attract more people better to his platform, and in that sense the program worked, since it allowed him to implement, for example, for example, for example, for example, for example. generous sponsorships. But there is another more relevant fact: success in networks. 11 tricks to dominate Tik tok In sight. Here, Obviously Amazon has not been able to hide the data: thanks to the Tiktok consumption and to keep the YouTube figures (between both platforms they came to add more than 700 million views at the end of the first season, According to Amazon), ‘Operation Triunfo’ folded its digital impact with respect to the previous edition. 538’5 million users consumed ‘OT’ content in Tik Tok, with peaks of more than 40 million views in one day. To this are added the accounts of the artists themselves: Naiarathe most popular on Instagram, for example, already has almost 500,000 followers (he has folded them since the edition ended). We are interested in Tiktok. And that is where one of the strategic points of ‘OT’ is revealed for prime video: not so much that many people see it but to make a brand image and that the spectators associate the program with Amazon, which results in benefit for the Authentic company businessthe store. And for that purpose, social networks are essential. Therefore, this year ‘OT’ has turned from the beginning on social networks, specifically in Tiktok. Auditions in Tiktok. Amazon has opened the call for pre -selection for castings, as already done in 2017, consolidating the platform as a dissemination core of the program. The process to enter is that the applicants, from April 1 to 7, upload a 45 -second video (15 seconds of presentation and 30 of musical interpretation) with the Hashtag #OTCOVER2025. Those who pass this initial phase will receive a prime pass, which will allow them to directly access the face -to -face casting. @operaciTriunfo 💥 Finally the time came! From April 1 to 7 (both included) you can go up to Tiktok your #OTCOVER2025 and get a prime pass that allows you to skip your tail in face -to -face castings. The director of the Academy explains all the details, @Noegalera. OTCOVER2025, can happen to you. 💙🎤🎶 📄 Consult the legal basis in the biography link or here 👉🏻 https://bit.ly/otcover2025 ♬ Original sound – Operation Triunfo 🎤 An appropriate platform. Do not forget that the impact of ‘OT’ on social networks is historical: the first auditions of Bisbal already They had meme wood before the memesand in fact they were recovered in social networks. Then, the fame in Tiktok of ‘OT’ is proportionally greater than the one on the Amazon platform itself, it is because the Tiktok short videos format is perfect for the consumption of the program’s performances. Although the galas conform to the inevitable toll (with which Amazon also shows that it has sufficient financial muscle to produce traditional television programs), Tiktok’s thrust is essential. And ‘OT’ appreciates it, this year too, that the program takes off exclusively from there. Header | Prime video In Xataka | Prime video is becoming an “aggregator” of other platforms. And the arrival of Apple TV+ is the last example

This is the most face of Prime Video

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For very different reasons, it has been on the table every time there has been talk of ‘Electric status‘, The Russo feature film for Netflix, its exorbitant budget of 320 million dollars, while comparing it to the two previous blockbusters of the platform,’ Red Alert ‘and’ The invisible agent But the second platform in importance and number of subscribers also has a lot to say in terms of large budgets: ‘The Tomorrow War‘ cost to prime video 200 million dollars. The truth is that it is not exactly the budget of the film, but what Amazon paid for it: ‘The war of tomorrow’ It was owned by Paramount, who conceived it to be released in cinemas. However, he did not see it clear with the arrival of the COVID, the closure of the rooms and the continued delay of multitude of premieres. Prime Video took the opportunity paying those 200 million for the exclusive distribution rights, and renamed him: he became the most watched film in the history of the platform, and even today is the most expensive of all those he has released. ‘The war of tomorrow’ is, properly speaking, a time travel film, although without paradoxes or complications. At present a group of travelers arrives in time since 2051 to deliver an urgent message: humanity is losing a world war against alien invaders. From the future, they require that soldiers and citizens of the present travel to help in the war. Thus begins a story that has more to do with ‘Space troops’ (without satire) than with ‘Back to the future’: Chris Pratt, Yvonne Stahovski and JK Simmons lead an attractive cast that gives luster to a few Set-Pieces of action shot with forcefulness And good taste. A simple, direct film and with a handful of surprises, and that with a style a couple of decades ago it leaves space for boredom Header | Prime video In Xataka | Prime video is becoming an “aggregator” of other platforms. And the arrival of Apple TV+ is the last example

Like ‘the Sims’, ‘Inzoi’ simulates your real life in a video game. The difference is that it takes it very seriously

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Within just over a week, the life simulator ‘Inzoi‘It will reach computers around the world. The first impressions about the same They are landing And all speak of the impressive graphic effort that involves their recreation of the everyday, as well as the differences and similarities with the other milestone of the genre, ‘THE SIMS‘. However, its characteristics mainly derived from its origin, South Korea, raise many other doubts about their acceptance beyond the Asian market. 20 years without life simulators. ‘The Sims’ is one of the most famous video games of all time, among other things because it dazzled an important public sector that did not usually play, long before the term casual It became fashionable with the advent of mobile devices. However, the last main installment of the game, ‘The Sims 4’, was launched in 2014. With a Fifth Discarded delivery and the transformation of the franchise into a free-to-playits original model is exhausted. Does it make sense that there is a game that intends to revalidate the throne of life simulators? The big difference. To say that ‘The Sims’ is a game that aims to replicate everyday life is the same as saying that’The Simpsons‘It is a reliable portrait of an American family. Or, for not getting out of video games, which ‘Simcity‘He is a realistic urban manager. Soft or more strident, everything is portraits softened by satire, because in Western society we are unable to look at ourselves without the filter of cynicism and self -parody (or, in the case of ‘Simcity’, of bleeding criticism). That is the big difference with ‘Inzoi’, which takes very seriously its replica of real life. Such is life. In fact, that is the main criticism that is falling to ‘Inzoi’: “Not having understood“That ‘The Sims’ that supposedly imitates, between the scandalous realism of Unreal Engine and the possibility of climbing our own gestures, physical and movements. Or that complex system of reactions that makes our relationship evolve with the rest of the characters as we behave with them, in a maze of social ties that impacts the city’s own growth and the map. An amusingly ambitious concept that distances itself from ‘The Sims’, which more than a life simulator was a mischievous omnipotence: put your SIM in the pool and remove the stairs, to see what happens. Pure Korea. Possibly, the greatest “problem” to which Inzoi will face when penetrating in non -Asian countries, once the widespread glare passes before their graphics, it is his spirit so typical of Asian simulators and role -playing games: the need to take it seriously. Of course, in ‘Inzoi’ we can do the goat as in a ‘GTA’, but a karma system will protect the digital universe from excessive riot, which is what the European or American player tends: to force the limits of the games and simulation. There is nothing more to see a game of ‘GTA online’ to understand to what extent is the simulation of very different shapes between opposite points of the globe. Our simulator is social networks. Don’t we like simulation outside of China or Korea? No: rather We replace it with social networksthat cover our aspirational and voyeurist needs. We do not build complex and digital replicas of ourselves in video games, because that is our Twitter, Bluesky and Instagram profiles, where we perform a life that we want to pretend or that we long to carry, often raising it in a harmless and playful way. The greatest obstacle before him ‘Inzoi’ is that, without knowing it, we have already created the perfect simulation. And without the need for latest generation computers. In Xataka | ‘Inzoi’ wanted to be the new ‘The Sims’, but the crisis that social simulators live has also ended their expectations

It is one of the most chilling horror films in recent years, almost nobody has seen it and you have it in prime video

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There are countless horror cinema subgenres, as of any other variant of the fantastic. There are more trotted and frantic films, there are those that are betting on a more murky and rested atmosphere. There are films that derive from previous successes, others that dare to go into unpleling territory. Not all are for all tastes, and clearly ‘Ritual from beyond‘(Depressant Spanish title for the much more lyrical’ to Dark Song ‘), than You can see in Prime Videoit is of that last species. ‘Ritual of the beyond’ has a rhythm and development that will not possibly interest all fans. But if the occult, dark atmospheres, low intensity horror and uncommon messages interest you, ‘ritual of beyond’ is for you. He writes and directs Liam Gavin, who has not signed anything else apart from a couple of chapters of ‘The curse of Bly Manor’ in Netflix In ‘Ritual from beyond’ we will meet a woman who rent a house isolated from everything. His only company in an increasingly suffocating and strange series of days will be a occultist who must help her make a long, dangerous and strenuous ritual to be able to contact her deceased son. But both have secrets that can endanger the purpose of that isolation. It is a classic plot structure (a couple of characters locked in a space that will oppress them more and more until they put their integrity and sanity at risk) that, however, takes a series of unexpected paths. With a meticulous and almost documentary description of the ritual that awaits boththe film builds an atmosphere of threat and an increasingly demential rhythm that turns this film into a hidden jewel of the genre. That everyone will not like, without a doubt, but that will obsess those who connect with their brave proposal. In Xataka | In 2024 Nicolas Cage, in 2025 Stephen King. The revolutionary horror cinema returns with a new epic of humor and gore

A Nintendo Switch at demolition price, Brandon Sanderson’s new book, Super Mario video games and more. Hunting bargains

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We return with a new hunting bargains in a movidita week of offers and launches of the most interesting, but above all the most varied. In this article we will review the best chollos that we have been able to see throughout the week in portable consoles, electronic book readers, projectors and more. Kindle Colorsooft by 259 eurosthe Amazon ereader with color screen. Nintendo Switch Lite (Hyrule Edition) by 196.93 eurosthe Nintendo console in its edition based on The Legend of Zelda. XGIMI MOGO 2 PRO by 299 eurosan intelligent projector with Android TV operating system. Super Mario Bros. Wonder by 39.99 eurosone of the best 2D video games of the iconic Nintendo plumber. Shadows of identity (born of mist v) by 25.55 eurosa new enlightened edition of Brandon Sanderson’s novel. Kindle Colorsooft Father’s Day is coming and in Amazon we can find some most interesting offers to make the best gift. Although we have the Kindle Paperwhite reduced by 149 eurosthe best discount is Kindle Colorsooft Signature Edition by 259 eurosan ereader with seven -inch color screen which offers excellent performance and autonomy of weeks. It is ideal to use during the summer, in pools or on the beach, since it is water resistant. Kindle Colorsooft Signature Edition (32 GB) * Some price may have changed from the last review Nintendo Switch Lite (Hyrule Edition) There is less to be able to see the presentation, not the announcement, of the Nintendo Switch 2and in the meantime we have been able to see a good number of offers in the Nintendo Switch. Also in Amazon we have at a minimum historical price the Nintendo Switch Lite in his Hyrule Edition versiona beautiful console only portable that is perfect to play video games anywhere. We can find it for 196.93 euros. Nintendo Switch Lite (Hyrule Edition) + 12 months nso * Some price may have changed from the last review XGIMI MOGO 2 PRO If the lounge television has been small and you are looking for a good projector, the English Court has a very good price the XGIMI MOGO 2 PROan intelligent model that has both Wifi and Bluetooth. Your operating system is Android TVintegrates both Chromect and Google Assistant and the projection of the image can be adjusted from 40 to 200 inches. Can be found in the store for 299 euros. * Some price may have changed from the last review Super Mario Bros. Wonder Nintendo, through its official page, has launched a good assortment of video games for the Nintendo Switch in digital format. There is much to choose from and they are very low prices for what we are used to seeing in the store. One of the most interesting is’Super Mario Bros. Wonder‘ by 39.99 eurosone of the best 2D video games of the Nintendo plumber than Enter the most crazy mechanics. But, in addition, we can also find an offer Many more Super Mario video games With similar prices. * Some price may have changed from the last review Shadows of identity (born of mist v) Few authors have managed to catch both through a good number of novels as he has done (and continues to do so) Brandon Sanderson. Now, the enlightened edition of ‘has arrivedShadows of identity‘, The fifth book of Batter of the Bruma —And second of era 2 – which includes six color illustrations. Its price is 25.55 euros In Amazon. If you want to start reading Brandon Sanderson’s cosmere, you can also find the trilogy of Born from the mist was 1 In a compilation case by 36.90 euros and the tetralogy of Born of the mist was 2 In another compilation case by 56.81 euros. Of course, they are normal editions, not enlightened. Identity shadows, illustrated edition * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Image | Amazon, Nintendo, Xgimi, Nova In Xataka | Best home film projectors. Which to buy and five recommended models from 299 to 18,000 euros In Xataka | What Kindle Buy: Purchase guide with recommendations to succeed with Amazon electronic book readers

Your plan to leave the oil also goes through betting strong in video games

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‘Pokémon Go‘He broke into 2016 and transformed the world of mobile video games. He took us out, turned any corner into a digital hunting field and immersed us in augmented reality as never before. Almost a decade later, the iconic game is about to change the owner. Scopely, a developer owned by Savvy Games Group, which in turn belongs to the Saudi Sovereign Fund, has signed an agreement To buy it with other Niantic titles. A millionaire operation. Scopely has decided to disburse $ 3.5 billion to get part of the Niantic games business, which in 2024 generated more than 1,000 million dollars in revenue and maintains a base of more than 30 million active players per month. As we can see, this agreement does not imply the total purchase of the American company, but the acquisition of a part. If regulators are approved, Scopey, based in the United States and 950 employees in Spain distributed between Barcelona and Seville, will stay with ‘Pokémon Go’, ‘Pikmin Bloom‘ and ‘Monster Hunter Now‘, in addition to’ Campfire ‘,’ Wayfarer ‘and the global network of meetings that support them, such as live events. It will also absorb the team responsible for these projects, guaranteeing their jobs. A catalog with several successes. Scopely is the ‘Monopoly Go’ editor, a mobile game that, although it may not sound you, It became one of the great prominent global after beating its income record in 2024. And it is not his only strong letter. It is also behind ‘Stumble Guys’, ‘Star Trek Fleet Command’ and ‘Marvel Strike Force’, games with huge communities. With this acquisition, it seeks to get your business a step further. What will happen to Pokémon Go? One of the questions that can be asked is what will happen to the game. Scopely has given a signal by absorbing Kei Kawai and Ed Wu, veteran leaders of their studies. The company ensures that the teams “will continue with their ambitious roadmaps” and that “players can expect these games, apps and events to remain faithful to the experiences they know and love.” One of the keys to the success of other Scopey titles has been his aggressive monetization strategy, an issue that follows in the air in regard to ‘Pokémon Go’. It is not clear if the company will apply the same model or if it will respect the current structure of the game. In any case, Pokémon remains owned by The Pokémon Companyso any important modification should have its approval. Challenging moments for Niantic. The agreement comes after a complicated stage for Niantic. Although ‘Pokémon Go’ was a phenomenon from day one, reaching more than 500 million players in their first year, its popularity collapsed during confinements, when its mechanics based on outdoor exploration was practically unusable. This was followed by several setbacks. Niantic canceled ‘Transformers: Heavy metal’, developed in collaboration with the creator of Sleep no More‘Punchdrunk’, in addition to two internal projects with Blue Sky and Snowball Key names. There were also layoffs: In 2023, more than 300 employees were disconnected. With this panorama, the big question is inevitable: if Niantic is letting go to its greatest success, what bet does it have for the future? A turn to AI. Once the operation is finished, Niantic will transform its technological platform into Niantic Spatial Inc., a new Geospatial company. Its objective will be to develop a new generation map for devices and machines to interact with the physical world. As part of the agreement, Scopely will invest 50 million dollars in the company and continue to share certain data from the players. Black gold to digital world. It is no secret that Saudi Arabia seeks reduce its dependence on oil and diversify its economy. A key piece in this strategy is its sovereign fund, owner of Scopely, the company that has just signed the agreement with Niantic. The Fund plans to invest about 40,000 million dollars in the video game industry, with the aim of creating hundreds of companies and thousands of jobs from here to 2030. Images | Scopery | Niantic In Xataka | Neom seems crazy, but Saudi Arabia does not take the brake and begin to build a cube in which 20 Empire State fit In Xataka | The video game industry seems to be clear where its next boom is: in the games “for couples”

Prime video is becoming an “aggregator” of other platforms. And the arrival of Apple TV+ is the last example

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It has been since October in countries like the United States or the United Kingdom, but as of today, Apple TV+ will be available within the offer of prime video in other European countries, such as Spain, Germany and Italy. The fate of the Apple platform is still a peculiar symbol of how things are going to the business of streaming… and how Amazon is raised. Amazon friends. Like so many other channels of the Prime Video offer, to access the Apple TV+ programming, an extra (9.99 euros) that adds to the rate that the client already pays for Amazon Prime is added. The offer includes many of the most outstanding series of the Apple platform, such as’Separation‘,’ Silo ‘,’ The Morning Show ‘,’ Slow horses ‘,’Ted Lasso‘, movies like’Wolfs‘ either ‘The secret abyss‘And sporting events such as Major League Soccer and Major League Baseball. Another channel. Apple TV+ thus adds to The offer of prime video channelswhich has become a remarkable reponent of other people’s catalogs, almost forty, although all need the client to pay an additional rate. Among the most outstanding are some of cinema and series such as Crunchyroll, AMC+, MUBI, Lionsgate+or the exclusive Amazon MGM+. There are also sports such as Dazn Pro or Laligatv, although it undoubtedly attracts three platforms that we know for their activity outside Amazon: Max, Skyshowtime and, now, Apple TV+. Apple’s fluctuations. Leaving Skyshowtime aside, a recent platform and of which there are still no data on failures or successes, Max and Apple TV+ coincide in a trajectory of astronomical losses. Warner has spent years old submerged in radical cuts What have Affected to your premiere calendar Already the production of Max and HBO. Apple TV+, meanwhile, has had to end renouncing its purpose of becoming a Major from Hollywood after failures as notable as those of ‘Napoleon’ or, above all, ‘argylle’, as well as vision figures that They pale next to competitors Like Netflix. Time to grow. This last detail is especially relevant: despite the undisputed quality of its catalog, the penetration of Apple TV+ is incomparable to that of its rivals, and hence the treatment with Amazon: geting that series as ‘separation’ or ‘Ted Lasso’ look more is essential to continue producing callity content. Apple TV+ is not collected to give control over its products, something that has always gone against its business philosophy, but in this case it needs it. An previous agreement. It is not the first time that Amazon and Apple reach an agreement related to the content of Apple TV+, since its films were available for rent in Prime Video. What Amazon got in 2020 It was that Apple did not force the spectator to leave prime video and to enter its platform and make him pay 30% commission of the App Store. It was a favor treatment that had an unusual bridge between Apple and a rival company, and made Amazon Partner Apple privileged, undoubtedly taking a first step for the appearance of Apple TV+ as a prime video channel. The transformation of streaming. What is also clear is that the appearance of a channel as relevant as Apple TV+ in Prime Video, adding to Max and Skyshowtime, demonstrates not only Amazon’s financial muscle, which will have had to pay their own for that privilege, but also allows us to advance to a possible streaming panorama transformation. We will stop seeing in the future, perhaps, islets of exclusive content that do not communicate with each other, such as Netflix or Disney+, and we will see more platforms that intersect their catalogs, leaving in the viewer field the possibility of choosing one or another service according to offers, prices or temporary exclusive. Although in that sense, few can shade the splendid offer of Amazon channels. In Xataka | Prime Video has a plan to differentiate from its competition: become a repository of foreign channels

How to send a video from Telegram to Chromecast or Google TV

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Let’s explain How to send Videos from Telegram to Chromecastsomething will also serve with Google TV and that is possible with a new update of the messaging app. Currently this option is available in the Telegram version for Android, although it is a matter of time that also arrives at iOS. To be able to use this function, you just need to have updated Telegram to your latest version. Then, you will simply have to look for the option when you are watching a video inside the application. Castea Telegram videos The first thing you have to do is enter that message where there is a video that you want to broadcast on a device with Google Cast. Then, click on the video To see it on full screen. Once you start watching the video on full screen, give it a pulsation so that the playback bar appears down and up several buttons. Here, Press the options button or configurationwith the tooth wheel icon. An options screen will open where you can configure the reproduction speed. In it, click on Chromecast That will appear down at all. In doing so, you will look for the device compatible with closer chromecast and you can choose it to send the video. In Xataka Basics | Google TV vs chromect: differences and what types of device are each

LEGO has been in video games decades, but its latest strategic movement suggests that it is now more seriously than ever

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LEGO has been present in dozens of video games, but most have been developed by third parties. That could change soon. His CEO, Niels Christiansen, has revealed in an interview with Financial Times that the company is betting again on a team of internal developmentan interesting movement in its strategy. The idea seems clear: having more control over your products. To understand the importance of this step, it is enough to review the history of Lego and how its relationship with the digital world has evolved. Founded in Denmark in 1932Lego began to manufacture plastic bricks in 1949. Over time, he expanded his catalog and consolidated himself as one of the most influential toy brands in the world, although without paying attention to the digital world. However, at the beginning of the 1990s, when computer science began to collect more strength than ever, a group of enthusiasts led by the artist Dent-de-lion du Midi (also known as dandi) thought it was the moment that LEGO would make the leap from the physical world to the films and, eventually, that of video games. Lego in the world of video games To convince the company was not an easy task. Dandi and his team worked for more than a year in the creation of a digital library that recreated Lego bricks in a virtual environment, an idea that was revolutionary at that time. But when they finally presented the project, The answer was a blunt not. Despite the rejection, the team did not give up. Instead of leaving the initiative, they decided to bring their proposal directly to Kjeld Kirk Kristiansen, CEO of the company and grandson of the founder. The bet went well. Kristiansen was impressed enough to assign a budget for an in -depth study on the digitalization of Lego products. That study would end up paying fruits. With an initial investment of 11.5 million dollars (about 27 million adjusted to inflation), the “was born”Darwin Project“, an initiative that gave rise to four divisions, one of them dedicated to video games. From here, ‘Lego Island’ in 1997, the first video game for the company’s PC was helped. However, the initial enthusiasm did not take long to be eclipsed by the financial reality of the company. In the early 2000s, in full economic crisis, Lego decided to sell its division of video games as part of a strategy of a strategy Restructuring to avoid bankruptcy, thus delegating the development of their titles in external studies. Today, the situation is radically different. LEGO has not only avoided bankrupt Billing of 10,100 million dollars in 202413% more than the previous year. With its business more solid than ever, the company has decided to recover control over its digital strategy. “We can cover experiences for children of all ages, digital or physical,” says Christiansen. For that purpose, an internal game development division “It is something we are building” The bet is firm. LEGO has invested hundreds of millions of dollars to triple its template of software engineers since 2022 and in reinforcing its digital infrastructure. What remains to be seen is whether this new approach will mean a distancing from external studies with which he has worked for years. Give up developments like ‘Lego Star Wars‘ either ‘Indian Lego Jones‘, which have been key in their success in the video game industry, would be a risky play. Meanwhile, ‘LEGO Fortnite‘He has shown that the brand still has a huge pull, with 87 million players to his credit. The big question is: will this movement mark the beginning of a new era for LEGO video games, or will it simply be another piece in its global strategy? Time will say if the Danish company is willing to Build your own brick road to brick Or if, as until now, he continues to trust his external partners to shape his digital universe. Images | LEGO In Xataka | How ‘Fortnite’ is creating his particular “fortniteverso” thanks to Lego, with whom he is reformulating his foundations In Xataka | There is a fever for video games designed “for couples” because they get something unexpected: reinvent the ways of playing

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