television

Why has the internet gone crazy shouting rhythmic words at the television?

by

Table, strawberry, weight, weight, weight, table, strawberry, table. If your brain has just played a little music and you have read it to the beat, you have also fallen into the latest viral challenge of social networks. You will surely have felt this December that the algorithm has been “hacked” by an infinite loop of rhythmic words and a sound in a language that we cannot identify. But it is not a computer error: it is the definitive viral phenomenon that has transformed our Christmas dinners in a makeshift arcade. The phenomenon that conquered the holidays. What started as a niche game has become the absolute protagonist of the family gatherings of 2025. The challenge, known globally as Say the Word on Beat (or its version adapted to Spanish Say the word with the rhythm), has flooded digital platforms. According to analyzed datathe challenge has gone from being a simple filter to a skill competition that has already accumulated more than 1.2 billion views under its main label. The figures that can be seen at a glance under the hashtags #wordonbeat either #wordonbeatchallenge They exceed thousands of videos that, in turn, garner millions of views. This new phenomenon suggests that its rise is due to the extreme ease of participating, thanks to the CapCut automatic templates either on your own websiteand the ease of the game that brings together everyone from children to grandparents. The science of the mental “short circuit.” But what makes such a simple game so addictive? The answer is in our brain. The challenge is a digital and playful version of the famous Stroop effect. This psychological phenomenon measures reaction time when faced with tasks where there is a cognitive conflict. When trying to say the name of an object while the rhythm pushes us to say a rhyme (like cup, soup, clothes, cup), the prefrontal cortex of our brain suffers a small collapse as it tries to inhibit the automatic response. As professor and virality expert Jonah Berger explains in his theories about the “social currency”this type of content succeeds because it allows us to demonstrate a skill to our circle. Achieving the “Impossible” level is not just about winning a game; It is gaining public validation that the brain rewards with dopamine rushes. Furthermore, these “micro challenges” adapt perfectly to the new consumer habits: They are short, intense and highly competitive. An unexpected origin. One of the most curious aspects of the challenge is its soundtrack. That rhythmic, foreign voice that guides the game is not a creation of artificial intelligence. This is a traditional Thai school song known as “Moo Ma Ga Gai“, which translated would be something like “Pig, dog, crow, chicken.” This audio, originally designed for Thai children to practice the diction and tones of their language, was rescued and remixed by content creator @robgongfriendwho added the metronome and the whistle that we all recognize today. It’s a fascinating example of how digital globalization can turn an elementary school lesson in Southeast Asia into the hit of the new viral challenge. A new family “arcade”. Unlike other TikTok dances that are usually individual, the Word on Beat has made a qualitative leap towards the “phygital” (physical and digital) world. YouTube channels like Rhytup or its Spanish version I Know The Game! have detected a massive peak of traffic from Smart TVs. Instead of consuming content on the small mobile screen, users are projecting these videos on their televisions to play as a group. The living room thus becomes an improvised arcade, replacing classic board games with visual reflex challenges. It is, in essence, the “karaoke” of the new generation: a collective activity that encourages laughter through other people’s mistakes. A party at the stroke of beat. Today, as we prepare for the chimes of New Year’s Eve, it is very likely that the ambient sound is not just that of toasts or party music. Before the grapes, you will hear rhythmic shouts: table, dumbbell, strawberry… It’s not that the networks have hacked our brains, it’s that we have found in the simplicity of a Thai rhythm the most human and fun way to connect. So, if tonight you see your entire family yelling at a screen, don’t be surprised. They are simply trying to keep their brain from jamming before the clock strikes twelve. Image | instagram Xataka | The house as a showcase: how interior design has taken over from fashion

the questions you have sent us (and their answers) about this television

by

Choosing a television is always complicated, but the TCL C8K It seeks to be the best choice for both movie buffs and gamers, and also has a sound adjustment with real-time adjustments. We have been testing it for several days, and now we bring you a video with all the answers to the questions that you have been sending us about it to our Instagram profile. TCL C8K Q&A We start the video by answering the question you asked us about your panel, explaining that it has the Fourth generation QD-MiniLED technology with CrystGlow WHVA panel. It offers a brightness of 4,500 nits, a high contrast of 7,000:1 and very vivid colors, making it a good option for movie buffs. We also talked about the colors, as well as the different modes it has and its customization capacity. You can adjust the image almost any way, and if this is too much for you, it has an AI with adaptive options to change the image depending on the environment. Then we go to a lightning round answering several questions, where we tell you that it is a “zero border” television that is almost borderless, that it can be viewed in split screen, and that it has WiFi, Bluetooth connections, and to send Chromecast and AirPlay content. In addition, we tell you the multiple HDR modes it has. The television is 75 inches, and has 4K resolution. Its dimensions are 1.65m wide and 95cm high. Yes indeed, The model has various sizes with different inches. In addition, we tell you that it has 4 HDMI, two of them 2.1 for computers and consoles. It also has USB, Ethernet port, optical audio output and the rest of the usual connections. In addition, we explain what its remote control is like, and we delve into its excellent Bang & Olufsen speakers and its functions to adapt the sound in real time, in addition to many other things and its functions for gaming. But the best thing is that you watch the full video to see all the answers we give to the questions you have sent us. This content is a collaboration and sponsorship between Xataka and the brand, but there is no agreement on the script or the selection of the topics. The editorial content is created entirely by Xataka.

TCL has entered the television market by doing what seemed impossible: democratizing the Mini-LED

by

TCL has become one of the big revelations of 2025 in the television market thanks to its commitment to screens Mini-LED in the mid-range segment. This commitment to bringing high-end technology to the mid-range has caused the Chinese brand’s sales to skyrocket and has made it one of the main rivals to beat for manufacturers such as Samsung or LG, which have seen how his quota was reduced of sales among mid-range televisions. Good proof of this is that our readers have chosen the TCL C6K Premium QD-MiniLED as the best entry and mid-range television in the Xataka NordVPN Awards 2025. What is TCL’s recipe for success? The keys to TCL’s takeoff For years, TCL was seen as a secondary Chinese brand in the smartphone segment. cheap televisions in Spain. However, its real position is far from that perception: it is one of the three largest television manufacturers in the world, only behind Samsung and very close to LG in annual shipment volume. According to Omdia data and Counterpointboth TCL and Hisense have surpassed LG in the number of shipments in key segments such as advanced televisions (Mini-LED, large diagonals and higher ranges). In this segment, TCL already has a 19% global share and its revenue share has increased from 13% in 2024 to 16% in 2025, illustrating its growth in the mid-range television market and the increase in its sales volume. He starting point of TCL expansion we find it in the local Chinese market, encouraged for government subsidieswhich served as a launching platform to finance the expansion of the brand to the rest of the world’s markets. Premium TV (mini-LED) shipping data from 2023-2024 Source: Counterpoint As pointed out the analysis from Omdia, the great turning point for TCL comes when the local Chinese market, until then its main driving force, slows its growth. In 2025, domestic sales fell 12.2% year-on-year, partly due to the end of the incentive and subsidy programs that boosted demand. This slowdown catches TCL with its homework done in the international market, so, with China slowing downTCL has had no choice but to turn to other markets. And that is where its change of scale begins. Europe, North America and Latin America have become its new growth scenario. In a global context where global shipments of televisions fell 0.6% In the third quarter of 2025, TCL managed to grow 2%, and not because of a stroke of luck, but because of a very fine-tuned strategy that mixes price, technology and brand visibility. Year-on-year growth in the different global markets Source: Omdia Spain has become a strategic commercial laboratory for TCL, where it offers a powerful mid-range, marketing highly focused on sports in general and soccer in particular (with sponsorships for the Spanish team) and an aggressive presence in stores. The result is that TCL already competes in practice with brands that traditionally dominated the mid-range offering such as Samsung, LG and Xiaomi. Especially on the annual sales podium in several large format categories with models from 77″ onwards. The secret of TCL’s success The explanation for TCL’s growth in the mid-range television market in Spain does not have a single person responsible, but it has a common thread: TCL understood before anyone else what the European consumer was looking for after the pandemic. One of those keys is offered Mini-LED panels. Until two years ago, Mini-LED was an almost exclusive territory of the high ranges of Samsung, Sony or LG. But TCL (just like Hisense), has taken it to the mid-range. This has been possible because its costs were reduced and it became an affordable option. Suddenly, a television with spectacular brightness, good contrast and more dimming zones than traditional LEDs stopped costing thousands of euros. That has given TCL the ability to build a catalog that no longer only competes on price, but also does it in terms of quality and, most importantly, without the size limitations imposed by OLED technology. TCL is one of the few manufacturers that, for example, has 98 and 115 inch screens and They are leaders in that segment. This variety of diagonals allows it to reach both those who want a television with more inches for less money, and those looking for a better image quality without paying the extra cost of OLEDs. Maintaining low prices for a technology such as Mini-LED, which provides a very noticeable leap in terms of image quality, is essential in TCL’s trajectory. While brands like Samsung, LG or Sony differentiate themselves through their own processors and algorithms, TCL has opted for another way: controlling everything from the factory, but focusing on the hardware (panels) which is what it really controls. For this reason, TCL televisions do not have image processing or algorithms as refined as those of Samsung, LG or Sony, which have dedicated their efforts to developing them. For now, that is not your battlefield. Their focus is on the mid-range and volume, where good “high enough” quality outsells any AI algorithm. This strategy eliminates intermediaries and significantly reduces the cost of each panel. Their production of Mini-LED screens increased in 2024 and 2025, which has allowed them to amortize the technology faster by applying very tight margins and making it cheaper even when the competition still reserves it for its premium models. TCL sponsorship of the Spanish team TCL’s strategy regarding its prices is very reminiscent of Xiaomi’s in mobile phones from a few years ago. That strategy consisted of selling units with almost no margin until they gained market share, consolidated the brand and, from there, went up a notch towards more profitable premium products with investments in their own R&D. In that sense, TCL would already be on the second step: consolidating the market. All this happens just before the 2026 World Cup, an event that historically boosts sales of large televisions. And there TCL has an ideal product: Large format mini-LED at prices well below the competition and with a brand image close to … Read more

In 1982 Seiko created a watch for making calls and watching television. His only problem was arriving too early

by

History is full of devices that were ahead of their time. I am not referring to literary or cinematographic machines like the tablet by Kubrick or the multiple predictions from Verne, but to other devices that were put on sale decades ago and now we realize that they are very similar to some of the latest gadgets on the market. One of these inventions was Seiko TV Watch. In its day this rarity was considered and recognized as the smallest television in the worldand even made appearances in some movies, but today no one can miss its striking resemblance to current smart watches, and in a way we could say that we are facing a distant relative. The history of this device began in 1972, but the first step was not taken by Seiko but by another North American company called Hamilton. They were the creators of Press P1the first digital wrist watch in history. The Japanese they acquired to Americans, and they embarked on their own path into the digital age by launching their first watch of this type in 1973. At that time it was said that society was moving towards a revolution in visual information, and to join it with its new range of watches the japanese company started to work on the research and development of liquid crystal panels (LCD) with active matrix that were capable of reproducing moving images. Over the following years, these efforts helped their watches become increasingly smaller and thinner, with higher component density and more energy efficient. They were also implementing new functions such as stopwatches and calculators. After three years of development and hundreds of millions of yen invested, the summer of 1982 Seiko advertisement in Tokyo a new watch. It was about TV Watchthe first to finally allow us to watch television on our wrist. This was Seiko’s TV Watch A watch that you can watch television on. Today this concept seems simple, but back then being able to carry it out was a little more complicated. The TV Watch was made up of three different elements that had to be connected together for it to work. The result was a science fiction product, yes, but a little uncomfortable to wear. On the one hand we had the clock, but we had to connect it to a radio and television receiver the size of a walkman. We also needed headphones, and these also had to be connected to the signal receiver. And how could you carry so much cable with you in a fairly comfortable way? Well, very simple, pay attention to this drawing that appeared in your manual. As you can see, the trick was to put the receiver cable under the sleeve to connect it to the watch. But in case we didn’t want to complicate our lives, the TV Watch also had a function to listen only to the audio of television broadcasts. The watch itself had dimensions of 40 x 49 x 10 millimeters and a weight of 80 grams, and all its magic was concentrated in its innovative 1.2-inch white and blue LCD screen with a resolution of 32k pixels and 10 shades of gray. I also had a second smallest screen in which we could see the time, set the alarm and use the stopwatch as with any other digital watch. During the presentation of the device, its creators had to give certain explanations about how they had achieved such ingenuity. They said their new panels controlled the molecular arrangement of liquid crystal within an electric field, and that this made it possible to create miniature images with very low power consumption. Especially when compared to the cathode ray tubes of conventional televisions. The receiver measured 74.5 x 125 x 19 millimeters and weighed 140 grams. This made it too big to carry in a back pocket, but perfect for the inside jacket pocket. Its battery consisted of two AA batteries that gave it a range of five hours, and it tuned both FM radio and television on VHF & UHF channels. What could have been and was not The TV Watch arrived on the Japanese market in December 1982 with a single DXA001 model that cost 108,000 yen, although a second, cheaper DXA002 model was later released. The difference between the two was that the second included a hearing aid instead of headphones, and its price dropped to 98,000 yen. In exchange, these two models today would be worth around 600 and 500 euros respectively. The presentation of the device managed to generate a lot of interest, and the watch made front pages of newspapers and headlines on television. It was considered an innovative product for allowing us access a large amount of information in real timeand it attracted so much attention that a year later it also ended up reaching the US market. Errr, okay? During its launch in Japan, Seiko managed to sell 2,200 units, and the president of the company’s North American subsidiary said that the reception from the American media had been so good that he believed he could sell all the ones they manufactured. This optimism translated into the production of between 15,000 and 20,000 units ready for export. But not everyone saw the TV Watch as an invention destined to revolutionize the market. In fact, it is known that at Sony they came to say that their laboratories had the capacity to develop a similar product, but that They didn’t think there was a big enough market. for this type of devices. In the end it turns out that they were right, and the watch did not end up becoming a successful product. In the TV Watch curriculum we find several dates indicated. In 1982 he won the Nikkei Award for Superior Quality Products and Services, and a year later he made an appearance in Octopussythe new James Bond movie. The watch culminated its career in 1984 by entering the Guinness Book of Records as … Read more

the mythical episode that changed the history of television

by

On October 29, 1995, on the brink of Halloween, Fox aired a very special episode of the already very popular ‘The Simpsons‘. It was ‘Treehouse of Horror VI’, the sixth episodic special in the series, which has become an annual tradition. It’s been exactly thirty years since that, and the result was so visionary and revolutionary as was everything ‘The Simpsons’ did in the nineties. What was happening. In ‘Homer’Homer passes through a portal that transports him from his traditional 2D animated world to a strange 3D computer-generated universe. Quite a technical challenge unprecedented for the series and a true milestone in television animation, as it was one of the first visible incursions of CGI graphics in an animated series, which is doubly surprising because we are not talking about an experimental program, but rather one of the most watched series of the moment. For many viewers it was their first encounter with an aesthetic of this type: a pioneering work by the company Pacific Data Images (PDI), who with limited resources managed to create a few minutes of sequence that today are considered a benchmark. Why it is important. The segment not only attracted attention for its impressive technical innovation, but also for its characteristic humor. In short: it never stopped being a ‘The Simpsons’ sketch. The episode aired just a month before the premiere of ‘toy story‘, helping to mark that year as essential for CGI animation. How it was born. The original idea was conceived by series executive producer Bill Oakley, inspired by the episode ‘Little Girl Lost’ of the legendary ‘The Twilight Zone’. To carry out this vision, the pioneering computer animation studio Pacific Data Images (PDI) was contacted, but the economic and technical demands were very high: the budget assigned by Fox for the segment was extremely low, barely $6,000, but the real cost to make the four minutes planned exceeded hundreds of thousands of dollars. Hair and other problems. PDI decided to take on the project almost as a strategic investment to achieve visibility and prestige in the industry, which would later allow them greater commercial opportunities (as indeed happened with their subsequent link with DreamWorks, by whom they were acquired and with whom they collaborated on ‘Antz’ and ‘Shrek‘).The animation ended up being limited to just Homer and Bart, and a few minutes of footage. The PDI team had to reinvent the characters, creating three-dimensional models that preserved the essence of the original design. Significantly, Homer’s iconic hairstyle was among the biggest challenges, as it was difficult to replicate with the digital tools of the time. The production process required the coordination of the series’ traditional animators team and PDI specialists. And with easter eggs. The backgrounds and objects in the 3D world were designed for both a sense of strangeness and an urgent minimalism, and included easter eggs like the iconic Utah Teapota test standard in computer animation. And there were also references to the video game ‘Myst’. This setting sought to emphasize the feeling of being in an artificial dimension, leaving behind the familiarity of Springfield. As a total exhibition of the possibilities of 3D animation, a scene was included where Homer appears in the real world, filmed on Ventura Boulevard. It was another nod that sought to experiment with different styles and genres within a single special. The legacy. The positive response was immediate. It was the most watched fiction program of the week on Fox, with an audience of 22.9 million viewers, a very notable figure for an animated special. In addition, ‘Homer³’ received awards such as recognition at the Ottawa International Animation Festival, highlighting its innovative and artistic value. A milestone that, thirty years later, continues to amaze due to the daring and disruption it presented in a series that, at that time, no longer needed to prove anything. In Xataka | In 1997, a construction company had the crazy idea of ​​building the Simpsons’ house and putting it up for sale. It ended so-so

the questions you have sent us (and their answers) about this television with FireTV

by

We will respond to your doubts about the Panasonic OLED Z90Ban OLED TV with FireTV that doesn’t need a sound bar. We have been testing it for several days, and now we bring you a video with all the answers to the questions that you have been sending us about it to our Instagram profile. Panasonic OLED Z90B Q&A We begin by answering your questions by focusing on image quality, telling you about OLED Pro technology with its intense blacks, very good color performance, high contrast and visual precision. In addition, we explain what equips an HCX Pro AI MK II processor to improve image fidelity with artificial intelligence. We continue talking to you about our user experience watching different types of content, taking the opportunity to mention that it has a 4K Ultra HD resolution, a refresh rate of up to 144 Hz, making it perfect for next-generation video game consoles. In fact, it has a mode designed to get the most out of video games, which we will explain to you. Another question you ask us is how many HDMI inputs it has, and we clarify that it has four, two of them HDMI 2.1 designed precisely for high refresh rates. In addition, we explain game control modewith several settings that you will be able to configure to your liking. A television designed for gamers. We also explain the different image modes that the television has, which are quite a few, including two specially adjusted for specific streaming services. In addition, it supports Dolby Vision, HDR10+, HDR10 and HLG. Other questions we answer have to do with the dimensions of the television and its different size versions, the differences between the two, in addition to its weight. In addition, we talk to you about its Fire TV operating system compatible with Alexa and many applications. And we ended up talking about its integrated sound and the price. The sound is the one that stands out the most, since it has an integrated sound bar whose characteristics we tell you. But the best thing is that you watch the full video to see all the answers we give to the questions you have sent us. This content is a collaboration and sponsorship between Xataka and the brand, but there is no agreement on the script or the selection of the topics. The editorial content is created entirely by Xataka.

Iceland’s public television did not broadcast on Thursdays. Since then the legend of a Thursday “baby boom” has circulated.

by

For approximately twenty years, Iceland decided not to broadcast television on Thursdays. The reasons for this decision were varied, but they triggered a belief: the obligation not to watch television made many young people look for other entertainment. And they did it. And the birth rate skyrocketed. Today we delve into the history behind this decision and decide what is reality and what is urban legend. TV stories. Iceland did not have its own television channel until 1966with the creation of the state radio station RÚV. Until then, the only television available to some Icelanders was the one broadcast by the US military base in Keflavík, since 1955 and with an antenna only for soldiers, an invention soon imitated by Icelanders. When RÚV began broadcasting (after the controversial decision to leave Icelanders unable to receive the signal, which caused a tidal wave of complaints), it did so with a very restricted schedule. Initially, it only broadcast two days a week (and a few hours a day). As its programming expanded, a day without television was established: Thursday. Why wasn’t it broadcast on Thursdays? There were two reasons. The most well-known and romantic reason is that they wanted to promote social and family life. The government wanted Icelanders to dedicate a day to socializespend time with family, read or enjoy the outdoors instead of staying home in front of a screen. People were encouraged to participate in community activities, meet with neighbors and keep traditions alive. There was also some concern about foreign cultural influence (already present with the programming at the Keflavík military base) and it was felt that limiting national television hours could help protect Icelandic identity. A more practical reason. But there was another reason of a budgetary and personnel nature. RÚV, the state broadcaster, operated with a very limited budget and staff. Leave a day without broadcast (and also a whole month in julyuntil 1983) was a practical way to give a day off to its employees, many of whom multitasked to keep the channel running. Since the station had a monopoly, it could afford this luxury without losing audience, since there was no other option to watch on television. A summit ended the custom. The first interruption of the Thursday blackout occurred in October 1986, when RÚV broadcast on an exceptional basis on Thursday to cover the historic Reykjavík summit between Ronald Reagan and Mikhail Gorbachev. The definitive change, of course, came with the appearance of competition: in 1986 a new private channel, Stöð 2, was launched, broadcasting seven days a week. Since October 1, 1987, RÚV also began broadcasting on Thursdays, ending this tradition of almost two decades. The myth of “Thursday babies.” The popular belief that this tradition increased the birth rate is actually a joke or myth that Icelanders who lived during that time tell themselves: by not having the distraction of television, couples spent more time together, which supposedly increased the probability of conceiving. And although it is a correlation that has remained in the popular imagination of Iceland, there is no scientific evidence to show that the birth rate in Iceland increased significantly on Thursdays, or nine months after Thursdays. But it says a lot about how entertainment and family life were conceived not so long ago. Photo of Cassie Mouth in Unsplash In Xataka | The story of the old television that left an entire Welsh town without internet at 7 in the morning

The most watched film in history on television is not a Hollywood success, but a classic from the most carpet-loving Spain

by

You will have heard on more than one occasion that every time ‘Pretty Woman’ is broadcast on television, audiences skyrocket. Nowadays it is no longer so true: Telecinco broadcast it a couple of days ago and the result It wasn’t spectacular.. In any case, not even the film by Richard Gere and Julia Roberts has come to live up to what is the greatest milestone in television cinema: the most viewed film in history in Spain has nothing Hollywood about it. Neither cathete nor cathete. On January 14, 1992 (that is, with the private ones already at full capacity, but still unable to stand up to depending on the customs of the Spanish viewer), the broadcast on La 1 of ‘Cateto a port’ had an average audience of 10,078,000 viewers and a stratospheric share 60.5% (for comparison, the final of the last Copa del Rey, the most watched in years, it didn’t reach 50%and the daily program that exceeds 15% is rare). Tremendous landism. ‘Cateto a port’ is a 1970 Spanish comedy starring Alfredo Landa. In it, a simple young man, after multiple attempts to avoid military service in order to take care of his little brother, ends up joining the Navy, having to face multiple difficulties due to his lack of experience. The film uses simple humor for all audiences, contrasting the naive protagonist (the recruit Cañete, whose name will soon become iconic) and the highly regulated environment of the Navy. All seasoned, of course, with its mild military propaganda, showing the modernity and friendliness of the institutions. Why do you like ‘Cateto a port’? His conciliatory tone, so typical of the last years of the Franco dictatorship, guaranteed him notable box office success, and above all, as with other stars of the time such as Paco Martínez Soria, the favor of the public. Its comedy of manners with a very friendly tone makes ‘Cateto a port’ very digestible by audiences of all ages, just what brought ten million people to the television screen. The most aggressive landismo was yet to come, full of plots with Spanish boys chasing Swedish women among images of medium intensity eroticism. It would be inaugurated, precisely, that same 1970 with a film by the same director, ‘You will not desire the neighbor on the fifth floor’. Relative milestone. Of course, we are talking about an absolute record… since there have been measurements, something that started in Spain in 1986. In 1992, audiences had already atomized due to private ones, so it is possible to think that in the seventies and eighties, when the population’s primary entertainment was television, the audiences for other films (or even this one) could have been much larger. Before measuring with audiometers, The audience was measured through the General Media Study (EGM) since 1968, which used interviews to estimate consumption. Other successes. There are only four feature films registered that have exceeded 9 million on average: the humorous western by Clint Eastwood and Shirley McLaine ‘Two Mules and a Woman’, with 9,598,000; the tremendous ‘The Priest’s Son’ by Fernando Esteso, with 9,287,000 spectators; We were talking about ‘Pretty Woman’ and there it is, with 9,223,000 viewers; and finally, ‘Dirty Dancing’ with 9,110,000 viewers. Be careful, because they are all broadcasts from 1992 (with the exception of ‘Pretty Woman’, from 1994), which suggests that, despite the arrival of private broadcasts, there was a general increase in people watching television in the early nineties.

It is a fantasy created by a Russian television

by

Russia has just discovered how to add Anything else More epic to LaLiga. The chain Match! TVin the hands of Gazprom Mediahas decided to promote broadcasts of the Spanish tournament among its users in a peculiar way: with A minute and a half video elaborated with the in which each club is assigned a particular avatar. The models and references to each hobby change, but everyone shares something: large doses of epic that sometimes touch the delusional. Emotion ‘Made in Russia’. What happened? That LaLiga has triggered her epic at new levels with the help of an unexpected ally: Russia. Russia and the artificial intelligence To be precise. As part of its promotion of the Spanish competition the Russian sports chain Match! TV (Матч! Т), owned by Gazprom Mediahe has made a video of a minute and a half with which each club shows in an original way. Instead of including players, stadiums, fans or fragments of matches shows avatars associated with each shield. All with their good dose of epic. Sports Alavés. The Athletic Club of Bilbao. Atlético de Madrid. FC Barcelona. The Betis. Pets ‘Made in Russia’? More or less. In the video you can see how each club has its own avatar, built with winks to the symbols of the equipment or their cities. In many cases the promo pulls directly from club pets. In others it makes a reinterpretation at least curious. For example, Athletic represents it as a lion (expected) With the Guggenheim in the background, in the case of Barça a cat appears (a reference to Cat?) Before the sacred family and when it is the turn of Valencia teaches A bat With the shield. More curious are the cases of Villareal CF, Betis or Celta de Vigo. When it’s the first (Villareal) the video does not show us GROGUETthe pet of the Castellón club, but a new interpretation of the ‘yellow submarine’: a kind of sophisticated diver with a submersible behind. In the case of Betis, a man with leaves appears in the head in an exotic rereading of Palmerín. Even more striking is the case of the Galician club. For Celta, promoted an eagle with the chest shield that raises a sword in the middle of a cliff. Maybe a nod to ‘Nocho’a pet presented in the mid -90s, although more than an eagle was a seagull with Viking helmet. For the Osasuna, the Russian chain imposed on the refiers to the enclosures and in the case of RCD Espanyol preferred not to complicate with (expected too) A huge parakeet. Valencia CF. The Villarreal. The Girona. The RCD Mallorca. The Oviedo FC. The Osasuna. The ray. Real Madrid. Are there more cases? Yes. For Real Oviedo the Russian chain has not opted for the pet Clawbut for a muscular warrior with an ax in his hand, the Vallecano ray is represented by a bee (Pica Pica muscular) and Real Madrid is a straight monarch dressed in white, with a crown and a orb-box in the hands. The Royal Society is a version of the official shield, a ball with a crown and a body (apparently) sculpted in the same gym as the rest of avatars; For Getafe CF a wink is launched to Pachón monkey And a ape with glasses that scribbles on a scroll is chosen and in the case of Elche opts for a modern (and very particular) reinterpretation of the Lady of Elche. In the case of Sevilla, the avatar is a barber with a razor and a ball tattooed in La Calva, the Girona An insect (Sisa?) And Mallorca a Resonated On the beach. Real Sociedad Sevilla. The Celta de Vigo. The Getafe. Elche. Espanyol. The Levante. Have you done it alone with Spain? No. LaLiga’s promotional video is hung on The official profile of Match TV on Instagram, where a similar piece can also be seen with Italian teams. If some avatars surprise in Spain, there is something similar with clubs such as Sassuolo. Both pieces also share two other things: the tone and especially their great, huge, dose of epic. Images | Match TV (Instagram) In Xataka | Al-Andalus and “Territory of Kosovo” teams have played an official football match. All thanks to a mess in networks

Video games have fired their number of users, and come from an unsuspected place: television series

by

The video game adaptations have long left behind the “impossible” sambenito. Criticism and public successes such as recent television series’The Last of Us‘ either ‘Fallout‘They have proven that the episodic format fits especially well with the long plot developments of the games and with their very wide characters. But there is more: a recent study shows that not only those series are successful because they attract the players. The flow also works in reverse. More spectators. According to A recent study by Ampere Analysisscreen adaptations drive the growth of the number of players by 140% on average. Among these adaptations, the average increase achieved by television series is up to 203%, much higher than films (48%). Among the former we can find such outstanding series as’Arcane‘,’ The Last of Us ‘,’The Witcher‘,’ Fallout ‘,’ Knuckles’, ‘Cyberpunk: Edgerunners‘,’ Conserje Pokémon ‘or’ Halo ‘. Among the movies, ‘A Minecraft movie‘,’Sonic The Hedgehog‘,’Super Mario Bros. the film‘,’Uncharted‘,’ Mortal Kombat ‘or’ Detective Pikachu ‘. To the bunker. For example, the premiere of the “Fallout” series in Prime Video in April 2024 caused a 490% increase in monthly active users (UAM) playing the franchise: 80% of the 14 million active players were new. In contrast, additional content launches for ‘Fallout 76’ previously achieved only 17% increase in UAM. It is a phenomenon that had already been detected since the same premiere of the series, when the 2015 Búnkeres construction and management game ‘Fallout Shelter’ received an unusual impulse Almost a decade after birth, going from giving benefits of about $ 20,000 a day to enter $ 80,000 a day, thus increasing their benefits by 232%. The last ones will be the first. There is a more particular case, because it adapts a narrative game, closed, without online and that had been acclaimed by criticism and public a few years before, calling the attention of non -hardcore public, that is, that the middle fan had more than known. ‘The Last of Us “experienced a 150% rise in its players base: an absolutely spectacular figure if we take into account that the series does not” complement “or expands what is seen in the games, but tells it again. Without a doubt, it is a different phenomenon from that of ‘Fallout’: the excellent invoice of HBO production, much more mainstream That the prime video, it caught the attention of non-players. To compare: the relaunch of “The Last of Us Part II” for PS5 only made the monthly players in 70%. And in cinemas, ‘Minecraft’. This is one of the greatest recent box office successes, and here there has been a clear feedback: the commented Tumults in cinemas They are due to the preteen enthusiasm of the ‘Minecraft’ players, but the current was also in the reverse direction: the premiere in April 2025 produced a growth of 30% of users of the game. Of all of them, 54% of the new players were people who had abandoned the games previously, that is, the film reactivated their interest in the game. Some reasons. They are diverse (although we like to continue putting in the same sack to ‘Arcane’ already ‘Street Fighter’, these are adaptations for generations of completely different spectators), but the Massive television accessibility. This allows those who do not play videogames to know their emblematic stories without having to overcome the “input barrier” that sometimes lifts the technology, already later encouraged to enter them on their own. In any case, it seems that we are living a golden era for this type of series and films: fidelity to the originals achieved with films such as ‘Super Mario Bros.’ or ‘Sonic’ was unthinkable a few years ago. The change in the interests of the public causes these products to cease to be niche, or rather, that they no longer have the need to soften the elements of the original video game to become massive products. Viodeojuegos are already an entertainment mainstream and its adaptations catapult that audience. Header | HBO Max In Xataka | Umbrella to the end of the zombie world: all ‘resident evil’ films worse to better

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.