subscription

Ryanair thought it could build loyalty with a subscription service. Until you’ve remembered what your real business is

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“It has cost more money than it generates” With a brief note and the statements of Dara Brady, CMO of the company, Ryanair has confirmed the closure of Prime, the membership program that sought to retain its customers with advantages that have generated greater costs for the company than benefits. The subscription service of the company has not lasted even a year before its cancellation. Surgical. A test, some results eight months later and a decision: close Prime. Ryanair has confirmed that it is closing its subscription program just eight months after it was launched on the market in a decision that is as firm as it is clean. Subscribers will maintain their benefits but those who had not signed up until last Friday, the 28th, will now no longer be able to do so. They report on the company’s website that customers will maintain their benefits “of exclusive savings on flights and seats for the remaining 12 months of membership.” However, the company’s Prime program already has its days numbered. two million. It doesn’t seem like much for a company like Ryanair, but it speaks volumes about the rigorous cost control that the company manages. The statement includes the words of Dara Brady, CMO of Ryanair, who points out that the program has collected 4.4 million euros in subscriptions but that the benefits delivered are greater than six million euros. That is, in the eight months in which the service has been active, the company has lost less than 250,000 euros per month in the new program. Doesn’t seem like much for a company that has obtained 2,540 million euros in the first quarter of 2025. What did they offer? In its announcement last March, Ryanair offered the following benefits For your subscribers: Priority sale on selected flights Exclusive discounts for some flights Free seat selection for the member and one companion To access these benefits, the client had to pay 79 euros per year. According to the company’s accounts, seat selection alone already amortized the investment from three flights a year. With four flights made per year, we would be amortizing 26 euros on average. The subscription extended for a maximum of one year or 12 flights per year. In addition, I had travel insurance to cancel flights due to injuries or illnesses, the delay of other flights or theft of luggage. Of course, those over 70 years of age were excluded from sickness coverage. Unattractive. “With more than 207 million passengers this year, Ryanair will remain focused on offering the lowest fares in Europe to all our customers, and not just this group of 55,000 Prime members.” The closing of the press release published by the company is a clear confirmation of what happened. The most attractive thing that Prime offered was that the customer could choose (and save money) in the choice of seats but it did not even guarantee that two passengers (one being “non-Prime”) could travel together. It is an incentive that has not been attractive enough for a company where the customer looks for the cheapest way to travel and chooses to add services little by little, depending on how much money you are willing to pay. Nothing premium. Ryanair’s test has convinced the company that it has no room to delve into policies that bring it closer to premium or higher-cost companies. Many of the airlines with higher prices offer cards or loyalty services to keep their customers retained, but this way of acting has not caught on among the Irish company’s customers. The reasons are obvious. When someone chooses Ryanair it is because they expect the lowest possible price for a short flight. And you are willing to sacrifice by traveling with less luggage or accepting 100% digital boarding. You either take it or leave it. And Ryanair knows that the customer will leave it when the competition offers that same flight at a cheaper price. On the other hand, customers who are loyal to higher-cost companies obtain other advantages that do receive greater attention on flights of higher cost and time. For example, loyalty cards companies like Iberia They allow access to VIP lounges or priority boarding, secondary values ​​for those who aspire to travel through Europe at the lowest possible price. To this we must add that the high price paid for the ticket ends up subsidizing these companies for the economic effort they have to make to deliver the benefits to their customers. Photo | Markus Winkler In Xataka | Now we know why Ryanair charges its passengers for everything: it is the key to having a profit of 2,540 million euros

What is this subscription, what does it include and how much does it cost in Spain?

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Let’s tell you what it is the price and features of the subscription AI Plus from Google. This is a lower subscription than Google AI Pro, which retains things like access to the most advanced models of Geminibut cut back on the use of other additional tools. This is a movement similar to that of ChatGPT Gowith which Google tries to make the artificial intelligence payment. Because 20 euro subscriptions are excessive for most users, so they have decided to try a much lower one. We will tell you the characteristics and comparison of the other subscription. What is Google AI Plus Google AI Plus is the name of the cheapest subscription to use paid Gemini. Gemini is the company’s artificial intelligence, and its free version is quite limited in terms of access to more advanced and powerful models. The solution if you want greater access to Google’s most powerful AI is to pay, and this is a subscription that seeks to be more affordable. Google initially created two paid subscriptions. For “ordinary” people it offered AI Pro with a price of 22 euros per month, and for more advanced users another price of 275 euros per month. Clearly, even the “cheapest” one was excessive for most users, so they decided to create one more step, a cheaper subscription. By paying this subscription you will have access to Gemini 3 Pro or the new models that arrive in the future. Access will not be any more limited than the most expensive subscription, but wider than in the free version. You’ll also have access to AI interactions with Gmail and other Google services, video creation, and more. Google AI Plus vs AI Pro Google AI Plus Google AI Pro Gemini App Access to Gemini 3 Pro, and Deep Research in 3 Pro. Videos are also generated with limited access to Veo 3.1 Greater access to Gemini 3 Pro, and Deep Research on 3 Pro. Videos are also generated with limited access to Veo 3.1 flow Access to the AI ​​tool for film creation, being able to create scenes and stories, with limited access to Veo 3.1 Greater access to the AI ​​tool for film creation, being able to create scenes and stories, with limited access to Veo 3.1 Whisk More complete access to creating videos from images with Veo 3. Expanded access to creating videos from images with Veo 3. Credits 200 monthly AI credits for Flow and Whisk 1,000 monthly AI credits for Flow and Whisk Notebooklm Access to the research and writing assistant with expanded access to audio summaries, notebooks, and other resources. Greater access to the research and writing assistant with 5x more audio summaries, notebooks, and other resources. Gemini in google apps Access Gemini directly in Gmail, Docs, and Google apps. Access Gemini directly in Gmail, Docs, and Google apps. Also to Vids. Google Home Premium Standard No 30 days of Gemini event and feature history Gemini Code Assist and Gemini CLI No More model requests per day on Flash and Pro models in Gemini CLI and Gemini Code Assist IDE extensions Jules No Higher limits when using Jules, the asynchronous scheduling agent for software developers created by Google Storage 200 GB of total storage in your Google account, to use in Drive, Gmail or Photos 2 TB of total storage in your Google account, to use in Drive, Gmail or Photos Price 7.99 euros per month 21.99 euros per month As you can see, the 8 euro subscription already gives you access to Gemini 3 Pro and Deep Research, as well as video generation with Veo 3.1. The more expensive version has broader limits of use, but the economical one is already an interesting gateway, also for creating videos from images. One of the differences is seen in the number of monthly credits for Flow and Whiskwhich is five times higher than the most expensive subscription. The same thing happens with NotebookLM, which has five times more limits in the Pro version, but in the Plus you already have access. The same thing also happens with the possibility of using Gemini in Google apps, such as Gmail or documents, you have it in both subscriptions. The main difference comes with three additional tools. The most economical subscription does not include the additional benefits of using Gemini on your smart speakersuch as a greater history of events and functions. You also don’t have access to special options for creating code or scheduling agents. For this you will have to go to the Pro subscription at least. There is also a difference in storage that is added to your Google account. In the Pro version it is still 2 TB, but in the Plus you already have 200 GB, which is more than the 15 GB that Google gives you for free. Google AI Plus Price Google AI Plus is priced at 7.99 euros per month. There may be times when there is a temporary promotion, such as two months at 3.99 euros and then return to the normal subscription. But the full price is eight euros per month. In Xataka Basics | The best prompts to save hours of work and do your tasks with ChatGPT, Gemini, Copilot or other artificial intelligence

what is this subscription, features and differences with ChatGPT Plus

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Let’s tell you what are the features of ChatGPT Gothe new subscription of ChatGPT available in Spain. It is a cheaper alternative that gives you access to some advanced functions, but with which you will not be able to use some other extra functions such as creating videos. It is a new subscription that is now beginning to arrive in our country. Still, it is a subscription to consider if you do not want to pay as much for greater access to GPT-5 or advanced imaging, since It costs 10 euros a month. We are going to tell you its characteristics and the main differences with other subscriptions. What is ChatGPT Go ChatGPT Go is the cheapest subscription plan to access advanced features of the artificial intelligence from OpenAI. This is an intermediate plan between the little that the free version offers with its numerous limits, and what the Plus plan offers, which is the “normal” AI plan. Being in this middle place, ChatGPT Go offers expanded access to GPT-5 and any new versions of the artificial intelligence model that come out in the future. It also widens file upload margins and speeds up image creation. But it is missing some things that the Plus version does have, as we will tell you later. So, it becomes an option for those who prefer to pay less and have access to fewer functions that ChatGPT offers. It has a price of 9.99 euros per monthless than half of the 23 euros per month that the Plus version costs, being a more popular price for common users. Features of ChatGPT Go vs. Plus Feature Free ChatGPt chatgpt go ChatGPt plus chatgpt pro Price €0/month €9.99/month €23/month €229/month access to gpt-5 Access to GPT-5 Expanded access for GPT-5 GPT-5 with advanced reasoning GPT-5 with professional reasoning Messages and uploads Limited file uploads Expanded messages and uploads Expanded messages and uploads Unlimited messages and uploads Images Limited and slow imaging Expanded and faster imaging Expanded and faster imaging Unlimited and faster image generation Memory Limited memory and context Expanded memory and context Expanded memory and context Maximum memory and context Deep investigation Limited depth research Limited depth research Expanded in-depth investigation, and agent mode Maximum in-depth investigation and agent mode Projects, tasks, gpts No access Custom Projects, Tasks, and GPT Custom Projects, Tasks, and GPT Expanded Custom Projects, Tasks, and GPT sora No access No access Video generation with Sora Video generation with extended Sora codex agent No access No access With Codex agent With expanded Codex agent Video preview No access No access No access New Feature Research Preview As you can see, the ChatGPT Go version has expanded access to GPT-5, but without advanced reasoning of the plus version. Its in-depth research is limited as in the free version, although hopefully not as much, and it gives you access to the GPTs personalized, and the creation of projects and tasks. ChatGPT Go it doesn’t give you access to Sora and its video creation, nor to the Codex programming agent. It shares expanded memory and context, better image generation, and more file uploads with the Plus version, although OpenAI does not specify the differences that possibly there is. The Plus version is still the standard plan that gives you access to the main features of ChatGPT, from video creation to greater capabilities and advanced reasoning in GPT-5. There is a higher subscription, ChatGPT Pro, but its price is still so high that it is not worth it unless you use AI professionally and always need the highest limits. But hey, at least the Go version gives you a more reasonably priced gateway to features that go beyond the limitations of the free version. This is good news for those who want to use ChatGPT on a daily basis and take advantage of various functions, but without needing it so much as to pay 23 euros per month. In Xataka Basics | Get the most out of GPT-5: 11 features and tricks to get the most out of ChatGPT’s new features

make our house another subscription

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The new era of Google Home arrives. Google’s home automotic and domestic platform has the absolute protagonist of Gemini, which will now be integrated into speakers, smart screenscameras and bells connected to supervitaminate them. The problem? That now the hardware will not make much sense without a subscription to the associated services. Why is it important. Google is a company absolutely focused on offering software and especially services, but so far its monetization model was advertising. With ia we are attending an increasingly strong transition To another model: that of subscriptions. Your home as recurring income. Google is abandoning the “purchase the device and is already” to convert every corner of your home into a recurring income. Before the Google Home speakers joined the Google assistant and you could use them without paying a separate subscription. Now hardware is the excuse for subscription. Amazon proposes the same. The launch of this platform coincides with the renewal of the catalog of intelligent devices of the family of Amazon, who now nourish from New Alexa+ Assistant. Although this service is not yet available in Spain, the firm led by Andy Jassy wants to pursue exactly the same: you pay for the product, then pay for using it through a monthly subscription. He Timing It is no accident. Gemini’s arrival at the Google Home Family devices is an obvious way to monetize all the investment that the company is doing in its models and AI infrastructure. In addition, inference costs are there, and you have to begin to make them profitable. On the web we still have free accounts that give a lot of room for maneuver for light use: in these devices that margin seems to disappear. AI as segmentator. Google thus raises a new reality in which AI turns a product into something premium. This technology is the perfect excuse to segment markets and Offer first and second class experiences: With your product you will win many integers, without Ia you are anchored in the past. Subscription fatigue returns. This new Google subscription service adds to a world conquered absolutely for this model. Although the option is reasonable as a way to compensate both users and service suppliers, the problem is that There are so many subscriptions that the amount dedicated to paying them begins to be prohibitive. The ecosystem trap. And of course there is that power that these closed ecosystems have, which work very well but that take advantage of that dependence that we end up having to force us certain extras in the form of subscriptions. Once you have five Echo or Nest devices, change them for another platform becomes expensive. Careful. This could be a shot in the butt for Google. Forcing users to pay if they want to get the most out of their devices can stop the adoption of these solutions. Who will pay a subscription of 10 dollars and then use your speaker to ask you time or ask you to put your favorite artist’s last song? This type of service seems to be very oriented to “friquis” of home automation that will take advantage of those options … but those same enthusiasts They usually try to access those same options without payingfor example through Open Source solutions. Thread and Matter’s unknown. And meanwhile, we attend a situation in which Interoperable standards –Thread, Matter– They may not serve much. Subscriptions destroy that future theoretical they sold us, and fragment the market with these new payment walls. They may not do it so much if Gemini ends up being something like “the Android of the speakers.” However, it is still very soon to know how a market that had stagnated and that with AI can be very benefited. If you pay for those benefits, of course. In Xataka | Domotizing with sensors seemed good idea. After several days of testing, Ana has discovered what almost no one tells

Wetaca doubles benefits thanks to the classic digital world trick: hooking to a subscription

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602,000 euros of net profit in 2024, twice as much as the previous year. Wetaca has achieved what seemed impossible in the competitive world of food at home: grow in sales (23%) and improve margins at the same time, according to their 2024 accounts that he collects Five days. The turn. The company, founded by former Masterchef Efrén Álvarez consistent, has ceased to be a company that sells Tápers to become one that you subscribe. The automatic subscription model, launched in 2021generate weekly orders that are sent unless the client modifies or cancels them. You no longer have to remember to ask: the menus arrive alone. This apparently subtle change has changed the business. The recurrence has become the Holy Grail of Wetaca, which has invested more than 1.1 million euros in marketing to capture subscribers, twice as much as in 2023. In perspective. The prepared food sector lives a paradox: Dark Kitchens They left their best moment behind and the aggregators of Delivery They have a complicated profitability, but Wetaca is thriving with a model that seemed to have a difficult fit with the current offer. Centralized cuisine in Villaverde. Tápers that are sent cold. Menus that last a week in the fridge. Model that asks for a conscious and planned purchase, not impulsive. The difference is in the economic equation. Without RIDERS No commissions to platforms, without the pressure of delivering in half an hour. Only efficient production and customers that automatically repeat each week. And now what. With 94 employees and a debt of 5.2 million (1.5 in the short term), Wetaca will need subscriptions to continue flowing. The commitment to new machinery seeks precisely that: producing more maintaining the margins that have cost them so much to achieve. Between bambalins. The founders Álvarez and Casal maintain 71% of the company, while Cabiedes & Partners control almost 20%. This concentrated shareholding structure has allowed them to bet on the long term instead of pursuing growth at any price, the curse of so many delivery startups. The subscription model not only allows them to sell more: that model is a prediction machine demand, optimize production and reduce waste. When you know how many tápers you will cook every week, everything becomes more efficient. In Xataka | Glovo officially abandons the model that made her famous: all her riders will be used before the end of the year Outstanding image | Wetaca

More power in exchange for a subscription

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Car manufacturers are still looking for a way to implement more monetization techniques for their vehicles in an increasingly digital car era. Following this same line, Volkswagen He has opted for using a mechanism that has not been exempt from criticism: unlock all the power of its ID.3 through additional payment after the acquisition. The measure, which is already available in Spain and other European countries, marks a new and dangerous step towards payment subscriptions, also in cars. More power, if you pay more. The ID.3 pro comes standard with 204 hp, but through this subscription (which they call ‘Power-on-Demand’) users They can access 231 hp that the same engine is capable of developing. The cost: 18.90 euros per month or a single payment of 629 euros. The improvement is accompanied by additional 45 Nm torque, reducing the 0-100 km/h from 7.6 to 7.1 seconds. This would bring the electric mechanics closer to that of his older brother, the ID.3 Pro s, both with a price difference of about 8,000 euros in the German market. A dangerous approach to subscriptions. The era in which the owners have to pay more to unlock an existing capacity of the car has begun. The engine is configured to deliver that additional power from factory, but is blocked by software until the subscription is activated. Volkswagen has not been the only one in the sector to implement this type of measures. This reminds us, for example, BMW’s controversial decisions With the heating seats, Mercedes with its improvements to Subscription accelerationor Polestar for offering similar performance packages. Now, would you pay more to unlock this power? If we stick to The survey Made by the Global S&P firm, the percentage of customers willing to pay for connected services has fallen from 86% in 2024 to 68% in 2025. There is still a strong disposition, and that explains why these measures appear gradually. VW’s justification. The German brand defend which offers “customer flexibility” and that historically there were already motors of similar displacement with different power levels in higher ranges. According to Volkswagen, it allows a “more sporty driving experience” without committing to a higher initial price. The update is done remotely through the multimedia system of the vehicle. The small print. The update is available for vehicles with software version 3.2.1 and is linked to the car, not the owner, so it remains active in case of resale. If you have an older version of the software, you will have to stop the workshop to update to said version or higher. VW says that it does not affect autonomy or requires communicating it to the insurer, since the vehicle is approved with the maximum power from factory. Cover image | Volkswagen In Xataka | In the search to eliminate the lithium of the batteries, we have found the best candidate: multivent ion batteries

AI has just taught us the future of the most important application of our life: subscription browsers

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How much of what you do on the computer do it in the browser? Exact. A lot. We don’t think too much about it, but The browser is the application by antonomasia of our time. Not so much on the mobile, where native apps – which are often browsers disguised as something else – triumph, but of course in desktop and laptops. The Internet has been the indirect guilty of this transformation of the browser in one of the pillars of our life. The greats of technology know it well, and for more than three decades they have tried to conquer with their browsers to dominate the world. Of that mythical Netscape We become absolutely dominated by Microsoft Internet Explorerand after the occasional scarce with Firefox —Now in really low hours– We end up yielding to a Wonderful and disturbing Google Chrome. This company, by the way, was clear from the beginning how important the browser was. So much that they created an operating system absolutely focused on that idea: they called it Chrome Os. During all this time, yes, there was something inherent to all those browsers: They were free. Microsoft, Apple, Mozilla, Opera and of course Google gave them to us. They did not need to charge for them because they earned (and earned) a lot of money indirectly with their integration of search engines, especially Google’s. They tell Apple: Google pays about 20,000 million a year so that your search engine is the native in Safari. If you pay so much, imagine what you earn through the searches made by users of the iPhone, iPad or Mac. Thus, using the browser has always been something we have done without thinking that it could cost us money. That will change very soon. Hello, subscription browser And it will change because before us a new era opens in which browsers want to be much more than that. And to achieve this they have allied with AI models that allow interaction with websites to be much more powerful. The promise of browsers with AI It is exceptional. One of the first, Perplexity Cometit autocalifies as “the browser that thinks with you.” Like him, browsers with AI are able to summarize that article that you are reading or answer questions about it, integrate conversational engines and little by little they are beginning to integrate something especially promising: AI agents What do things for us. That click alone and fill for forms and that they even overcome captchas without help. But do that this time will not be free. Not at least if we want to use those options intensively. This is what The Browser Company is already raising, the company that first developed Arc and? He abandoned it To launch your own browser with the call day. Josh Miller, CEO of The Browser Companyhe confessed in An interview With The New York Times that in the coming weeks will launch subscription plans that will go from five dollars a month to hundreds of dollars a month, depending on how much users want to take advantage of the NA of the browser. There will still be a free version that will allow a limited use (probably very) of these options, but the future of this browser is not to be a browser, but to be a subscription browser. The decision made by this company is totally logical: Using AI is not cheap, and using it is still less cheapso if you want to do it, you will have to pay. It is the same as we are seeing with the different models: Chatgpt, Gemini or Claude can be used for free, but if you want to use them intensively and access their most advanced options, it is time to pay by pointing to their subscription plans, as is the case with Chatgpt Plus, Google Ai Pro or Claude Pro respectively. Browsers are already the most widespread way to interact with AI, so it is logical to think that all of them – Hello, Firefox? – will end up integrating these functions. He has done it day, he has done it, he just did it Edge with your co -pilot mode And it is expected that Integration between Gemini and Chrome So it is much more direct. All of them will remain free in their basic versions. We can normally navigate as we have always done, but if we want to go further, if we want to use all those attractive AI options, Touch to pay a subscription. One that will be increasingly expensive. We will have to go to the idea. In Xataka | Anthropic has seen that their users do not stop using the 200 euros plan a month of their AI. They had to stop their feet

We have clicks on ‘Cancel Subscription’ in Correos without thinking. It is just what many cybercriminals expect

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The entrance tray of our email usually becomes chaos. Or, at least, in a digital landfill where messages that we have not asked or want. The reasons are simple: in almost any online procedure, however innocent it may seem, they ask us for a Mail address. From registering on the website of your electric company to connect to the free wifi of a cafeteria, the email always goes ahead. Then there comes a time when we decided to put some order in this personal space. One of the most obvious ways to start is to stop receiving emails that do not interest us. And for this, the most logical step is usually clicking on that link that some messages include at the end. It can appear as “cancel subscription”, “if you want to discharge, click here” or the classic “Unsubscribe”. The promise is clear: pulses and that sender disappears. That click to stop receiving spam can take us just where we didn’t want to enter The problem is that, although this function is legitimate, it can also be used for malicious purposes. According to DNSFilterthere are hundreds of cancellation links that actually lead to sites potentially dangerous. And that turns a harmless gesture – whispering an annoying email – into an entrance door for much more serious problems. A real example of the ‘Cancel Subscription’ button that appears in many mails. In this case it is presented as ‘discharge’ When we click to cancel a subscription we are leaving the controlled environment of our mail supplier. It takes us to an external website, and there begins the risk. The link may not have us to lower us, but to confirm that our address is active. Like those calls that hang instantly: If you answer, you know you exist. Something similar happens here, but by email. With that simple verification, who is behind can bombard us with more advertising to launch attacks on Phishing or more elaborate scam attempts. And that’s not all. There are other even more dangerous possibilities. Some malicious links can try to inject malware In our system. It is technically complex, yes, but not impossible. It is also frequent that they redirect us to pages that mimic legitimate services. There, we can end up introducing our credentials or sharing personal data under a false promise of cancellation. At this point, the doubt is inevitable: and then what do we do? Do we resign ourselves to a saturated input tray of trash emails? The answer is no. There are alternatives that allow to maintain control without assuming so many risks. The first step, as we have already mentioned, is to be aware of danger. Understanding it allows us to act with head. Let’s look at some others. Use the integrated function of cancel subscription. Some mail services, such as ICloud, Gmail or Yahoo, incorporate this option directly into their interface. It is a safer alternative than clicking on the message links. They usually appear at the top or lower part of the mail, and are part of the supplier’s environment, not the sender. Gmail (above), Mail of iOS (center) and Yahoo Mail (below) include integrated buttons to cancel subscriptions from the app itself, without the need to open links inside the mail Mark the message as spam. Another option is to point out the mail as unwanted. The effect is immediate: the message disappears from the entrance tray and the system learns to block future similar emails. But be careful, it is convenient to use this tool only when we are clear that it is spam. Otherwise, we would be training badly to the system. Use disposable email addresses. It is a very useful third way, which we analyze in depth in the article ‘How I learned to use several email addresses to keep all my protected digital accounts’. Logic is simple: if the problem is to share our real direction, the most effective thing is to avoid doing so. And for that there are tools such as the “hide my email” function of Apple. The option ‘Log in with Apple’ allows you to hide your real email and use a random address that you can delete at any time from ICLOUD Those who use apple brand devices can activate this function by registering in a service. The system generates a random direction that forwards the emails to the main account. If you start receiving annoying messages, you just have to check which of those temporary addresses are coming and eliminating it. It is worth remembering that this function is free, but those who have Icloud+ They can create new ones addresses at any timenot only during the registration process. This gives even more margin to protect privacy and improve security. All this adds to the classical recommendations: maintain updated software and have a protection tool against malware. They are not absolute guarantees, but security layers that make a difference. No, we will not be 100% safe. No system is. But we can be informed and take some measures to avoid falling into the traps that cybercounts have. Images | Mariia Shalabaieva | DC Studio In Xataka | New drug traffickers do not need boats or borders. The major in Europe directed its empire from a Barcelona floor In Xataka | Password managers: which are the best to protect and remember all you have

Apple’s great opportunity is to use tariffs to meet an old yearning: the iPhone under subscription

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The new tariffs imposed by Donald Trump are onesignificant oreza For the pricing strategy of technological giants such as Apple. He $ 2,300 iPhone It seems unlikely, but traveling the path of the final increase resonates with much more force than remarkably sacrifice the profit margin. This tariff storm is the perfect setting for a plan that Apple has been finalizing for more than three years, According to rumors: that of an iPhone model under subscription. Breaking the psychological barrier of $ 999 will not be easy for the American buyer (as well as breaking the 1,500 euros for PRO Models in Europe), but paying a monthly fee is something that users are increasingly willing. Plan A, upload the price of the iPhone. If the question is what will happen to the price of the iPhone is that nobody knows. The key to this issue is that, according to analysis of Rosenblatt SecuritiesApple would need to raise the price of its star device to 43% to maintain current margins. In other words, more than $ 1,400 for iPhone 17 Pro Base, and more than $ 1,100 for 17, which currently costs $ 799 more taxes in the United States. Prices that would completely break Apple’s strategy and whose acceptance by buyers does not seem likely. Plan B, absorb costs. Absorbing tariff costs is the second way to travel. One in which the profit margin, historically lasted by Apple (around 25%), would be remarkably diminished. In this scenario, the accounts do not come out. Apple would need a hybrid strategy, absorbing a certain part of the costs and raising the price of its products in a not so abrupt way. A combination to alleviate the effect of tariffs and try to keep demand. Plan C, the Gold Plan. In front of both situations, a third scenario arises. One that analysts have been predicting for years and that is raised as a caramel for Apple: The iPhone under subscription. A plan that houses with Apple’s strategy to continue focusing on revenue from services, and that would allow access to the latest iPhone models without going through a high price as a barrier. It is not completely new for Apple. In the United States they have been implementing the iphone upgrade programone in which you can access an iPhone 16 for $ 39.50 per month, being able to return the phone or update to a new one after twelve months. An iPhone that is never yours. The model is relatively similar to certain types of renting. Pay for the use and enjoyment of the product, with advantages such as Apple+ and Zero interest when using Apple Card, and possibility of repurchase in the event that we want to leave the Apple ecosystem. Manufacturers such as Samsung have similar plans, such as Renting by Cetelemaimed at changing device every twelve months with a low monthly payment. The rent or subscription model already permea in Spain in sectors such as automotive. Maybe having the last iPhone for a few euros per month is not such a crazy plan. Image | Xataka In Xataka | The best functions and options of Apple Intelligence on iPhone and Mac to take advantage of artificial intelligence

Choosing seat to fly has become a luxury. Now Ryanair has his own subscription to assure you

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Offer the basics to travel. A seat and (for the moment) a hand suitcase. This is how operators have done business Low Cost When it comes to flying. Eliminate everything that the client can consider accessory to lower the basic prices of tickets. For the rest, you have to go through the box. But if you are fed up with all this, Ryanair proposes another option: Subscribe to his flights. A subscription to Ryanair. Ryanair Prime. This is the name of the new service that The company is offering on its website. For 79 euros a year, the Low Cost airline offers you a series of exclusive advantages within its membership: Priority sale on selected flights Exclusive discounts for some flights Free selection for the member and a companion According to the company, if we want to choose a seat every time we travel this subscription, it is profitable from three flights since we would stop paying 105 euros. That is, in case of flying three times the traveler would be saving 26 euros in total. If we fly twelve times, savings can reach 420 euros. The 12 flights. The mention of savings of those 12 flights is not accidental. As read in the Subscription terms and conditionsthe client can choose a seat up to twelve occasions for him and the companion. That is, it is understood that this benefit in the subscription only reaches the first 12 trips of the year. (Lot) small print. When promoting this service, the company has emphasized advantages such as travel insurance to cancel a flight as a result of an injury or disease (excluding COVID-19), the theft of the luggage or the delay of other flights. Of course, it is specified that those over 70 are excluded from disease coverage. It is not the only aspect that attention must be paid since the reserve of seats has its own peculiarities. Yes, it is true that the member can choose free seat for him and the companion but always and when they opt for seats that do not imply an extra cost in their selection. Ryanair points out that, therefore, it is not guaranteed that the member of the subscription and the traveler can travel accompanied by each other since it will depend on the available seats that allow a free change or the random assignment by the company. The seat business. When it comes to eliminating all the accessory of a flight, one of the first spotlights in which Ryanair attention was in the selection of seats. The company, like so many other low cost, knows that the client is willing to pay for them to travel accompanied, to have more leg space or to leave before the plane (choosing the front seats) once he has landed. In 2023, The Telegraph It echoed a study in which the airlines of the seat choice service were specified. According to him, Ryanair was the fifth company that took the most benefit, with 3,280 million pounds a year. But it was the Low Costa company that made the most money in this regard. Keep in mind that Delta (6,550 million pounds), United Airlines ((6,460 million pounds), American Airlines (6,320 million pounds) and Southwest Airlines (4,870 million pounds) offer much longer flights and the cost of choosing a seat is also superior. A seat and nothing more. As you can see in the superior image, Ryanair takes into account various services that are gradually more than the price of the ticket. With the basic rate it is possible to travel for 15 euros in a Madrid-Cagliari, for example, but you will not have the right to choose a seat and will have to adapt to the suitcase for the smallest possible hand luggage. In addition, rates play to offer and remove services to propose the most expensive alternative as the most interesting. Thus, the option Regular It allows to carry a larger cabin in the cabin (up to 10 kg) but this is not available if we want to bill a 20 kg suitc Plus. Nor is the priority shipment available in the latter used by the Regular. The controversy of the suitcase. As we see, the subscription service completely omits the possibility of carrying a hand suitcase on board which, without a doubt, is the company’s last great controversy. In Spain, Low cost have been fined For not allowing the passage with hand suitcases, Ryanair being with a fine of more than 107 million euros the most punished. The company defends itself by ensuring that it does allow access to the aircraft with hand luggage but that this It must be a maximum 40 centimeters high, 20 centimeters wide and 25 centimeters deep. These measures are equivalent to a bag or backpack but the typical troley used on trips is usually larger. In that case, if this last suitcase has not been added when making the reservation and does not enter the measures, The company charges a 46 euros supplement. However, the Ministry of Consumer does not consider that the basic rate contemplates the obligation to allow access to the plane with a hand suitc Insults answered Pablo BustinduyMinister of Consumption, by Michael O’Leary, CEO of Ryanair. But, above all, applying pressure with The exit of airports with lower traffic of the country. Photo | Markus Winkler In Xataka | Spain has tired of Ryanair’s practices. And the airline is going to hit where it hurts the most: the provinces airports

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