subscription

Wetaca doubles benefits thanks to the classic digital world trick: hooking to a subscription

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602,000 euros of net profit in 2024, twice as much as the previous year. Wetaca has achieved what seemed impossible in the competitive world of food at home: grow in sales (23%) and improve margins at the same time, according to their 2024 accounts that he collects Five days. The turn. The company, founded by former Masterchef Efrén Álvarez consistent, has ceased to be a company that sells Tápers to become one that you subscribe. The automatic subscription model, launched in 2021generate weekly orders that are sent unless the client modifies or cancels them. You no longer have to remember to ask: the menus arrive alone. This apparently subtle change has changed the business. The recurrence has become the Holy Grail of Wetaca, which has invested more than 1.1 million euros in marketing to capture subscribers, twice as much as in 2023. In perspective. The prepared food sector lives a paradox: Dark Kitchens They left their best moment behind and the aggregators of Delivery They have a complicated profitability, but Wetaca is thriving with a model that seemed to have a difficult fit with the current offer. Centralized cuisine in Villaverde. Tápers that are sent cold. Menus that last a week in the fridge. Model that asks for a conscious and planned purchase, not impulsive. The difference is in the economic equation. Without RIDERS No commissions to platforms, without the pressure of delivering in half an hour. Only efficient production and customers that automatically repeat each week. And now what. With 94 employees and a debt of 5.2 million (1.5 in the short term), Wetaca will need subscriptions to continue flowing. The commitment to new machinery seeks precisely that: producing more maintaining the margins that have cost them so much to achieve. Between bambalins. The founders Álvarez and Casal maintain 71% of the company, while Cabiedes & Partners control almost 20%. This concentrated shareholding structure has allowed them to bet on the long term instead of pursuing growth at any price, the curse of so many delivery startups. The subscription model not only allows them to sell more: that model is a prediction machine demand, optimize production and reduce waste. When you know how many tápers you will cook every week, everything becomes more efficient. In Xataka | Glovo officially abandons the model that made her famous: all her riders will be used before the end of the year Outstanding image | Wetaca

More power in exchange for a subscription

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Car manufacturers are still looking for a way to implement more monetization techniques for their vehicles in an increasingly digital car era. Following this same line, Volkswagen He has opted for using a mechanism that has not been exempt from criticism: unlock all the power of its ID.3 through additional payment after the acquisition. The measure, which is already available in Spain and other European countries, marks a new and dangerous step towards payment subscriptions, also in cars. More power, if you pay more. The ID.3 pro comes standard with 204 hp, but through this subscription (which they call ‘Power-on-Demand’) users They can access 231 hp that the same engine is capable of developing. The cost: 18.90 euros per month or a single payment of 629 euros. The improvement is accompanied by additional 45 Nm torque, reducing the 0-100 km/h from 7.6 to 7.1 seconds. This would bring the electric mechanics closer to that of his older brother, the ID.3 Pro s, both with a price difference of about 8,000 euros in the German market. A dangerous approach to subscriptions. The era in which the owners have to pay more to unlock an existing capacity of the car has begun. The engine is configured to deliver that additional power from factory, but is blocked by software until the subscription is activated. Volkswagen has not been the only one in the sector to implement this type of measures. This reminds us, for example, BMW’s controversial decisions With the heating seats, Mercedes with its improvements to Subscription accelerationor Polestar for offering similar performance packages. Now, would you pay more to unlock this power? If we stick to The survey Made by the Global S&P firm, the percentage of customers willing to pay for connected services has fallen from 86% in 2024 to 68% in 2025. There is still a strong disposition, and that explains why these measures appear gradually. VW’s justification. The German brand defend which offers “customer flexibility” and that historically there were already motors of similar displacement with different power levels in higher ranges. According to Volkswagen, it allows a “more sporty driving experience” without committing to a higher initial price. The update is done remotely through the multimedia system of the vehicle. The small print. The update is available for vehicles with software version 3.2.1 and is linked to the car, not the owner, so it remains active in case of resale. If you have an older version of the software, you will have to stop the workshop to update to said version or higher. VW says that it does not affect autonomy or requires communicating it to the insurer, since the vehicle is approved with the maximum power from factory. Cover image | Volkswagen In Xataka | In the search to eliminate the lithium of the batteries, we have found the best candidate: multivent ion batteries

AI has just taught us the future of the most important application of our life: subscription browsers

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How much of what you do on the computer do it in the browser? Exact. A lot. We don’t think too much about it, but The browser is the application by antonomasia of our time. Not so much on the mobile, where native apps – which are often browsers disguised as something else – triumph, but of course in desktop and laptops. The Internet has been the indirect guilty of this transformation of the browser in one of the pillars of our life. The greats of technology know it well, and for more than three decades they have tried to conquer with their browsers to dominate the world. Of that mythical Netscape We become absolutely dominated by Microsoft Internet Explorerand after the occasional scarce with Firefox —Now in really low hours– We end up yielding to a Wonderful and disturbing Google Chrome. This company, by the way, was clear from the beginning how important the browser was. So much that they created an operating system absolutely focused on that idea: they called it Chrome Os. During all this time, yes, there was something inherent to all those browsers: They were free. Microsoft, Apple, Mozilla, Opera and of course Google gave them to us. They did not need to charge for them because they earned (and earned) a lot of money indirectly with their integration of search engines, especially Google’s. They tell Apple: Google pays about 20,000 million a year so that your search engine is the native in Safari. If you pay so much, imagine what you earn through the searches made by users of the iPhone, iPad or Mac. Thus, using the browser has always been something we have done without thinking that it could cost us money. That will change very soon. Hello, subscription browser And it will change because before us a new era opens in which browsers want to be much more than that. And to achieve this they have allied with AI models that allow interaction with websites to be much more powerful. The promise of browsers with AI It is exceptional. One of the first, Perplexity Cometit autocalifies as “the browser that thinks with you.” Like him, browsers with AI are able to summarize that article that you are reading or answer questions about it, integrate conversational engines and little by little they are beginning to integrate something especially promising: AI agents What do things for us. That click alone and fill for forms and that they even overcome captchas without help. But do that this time will not be free. Not at least if we want to use those options intensively. This is what The Browser Company is already raising, the company that first developed Arc and? He abandoned it To launch your own browser with the call day. Josh Miller, CEO of The Browser Companyhe confessed in An interview With The New York Times that in the coming weeks will launch subscription plans that will go from five dollars a month to hundreds of dollars a month, depending on how much users want to take advantage of the NA of the browser. There will still be a free version that will allow a limited use (probably very) of these options, but the future of this browser is not to be a browser, but to be a subscription browser. The decision made by this company is totally logical: Using AI is not cheap, and using it is still less cheapso if you want to do it, you will have to pay. It is the same as we are seeing with the different models: Chatgpt, Gemini or Claude can be used for free, but if you want to use them intensively and access their most advanced options, it is time to pay by pointing to their subscription plans, as is the case with Chatgpt Plus, Google Ai Pro or Claude Pro respectively. Browsers are already the most widespread way to interact with AI, so it is logical to think that all of them – Hello, Firefox? – will end up integrating these functions. He has done it day, he has done it, he just did it Edge with your co -pilot mode And it is expected that Integration between Gemini and Chrome So it is much more direct. All of them will remain free in their basic versions. We can normally navigate as we have always done, but if we want to go further, if we want to use all those attractive AI options, Touch to pay a subscription. One that will be increasingly expensive. We will have to go to the idea. In Xataka | Anthropic has seen that their users do not stop using the 200 euros plan a month of their AI. They had to stop their feet

We have clicks on ‘Cancel Subscription’ in Correos without thinking. It is just what many cybercriminals expect

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The entrance tray of our email usually becomes chaos. Or, at least, in a digital landfill where messages that we have not asked or want. The reasons are simple: in almost any online procedure, however innocent it may seem, they ask us for a Mail address. From registering on the website of your electric company to connect to the free wifi of a cafeteria, the email always goes ahead. Then there comes a time when we decided to put some order in this personal space. One of the most obvious ways to start is to stop receiving emails that do not interest us. And for this, the most logical step is usually clicking on that link that some messages include at the end. It can appear as “cancel subscription”, “if you want to discharge, click here” or the classic “Unsubscribe”. The promise is clear: pulses and that sender disappears. That click to stop receiving spam can take us just where we didn’t want to enter The problem is that, although this function is legitimate, it can also be used for malicious purposes. According to DNSFilterthere are hundreds of cancellation links that actually lead to sites potentially dangerous. And that turns a harmless gesture – whispering an annoying email – into an entrance door for much more serious problems. A real example of the ‘Cancel Subscription’ button that appears in many mails. In this case it is presented as ‘discharge’ When we click to cancel a subscription we are leaving the controlled environment of our mail supplier. It takes us to an external website, and there begins the risk. The link may not have us to lower us, but to confirm that our address is active. Like those calls that hang instantly: If you answer, you know you exist. Something similar happens here, but by email. With that simple verification, who is behind can bombard us with more advertising to launch attacks on Phishing or more elaborate scam attempts. And that’s not all. There are other even more dangerous possibilities. Some malicious links can try to inject malware In our system. It is technically complex, yes, but not impossible. It is also frequent that they redirect us to pages that mimic legitimate services. There, we can end up introducing our credentials or sharing personal data under a false promise of cancellation. At this point, the doubt is inevitable: and then what do we do? Do we resign ourselves to a saturated input tray of trash emails? The answer is no. There are alternatives that allow to maintain control without assuming so many risks. The first step, as we have already mentioned, is to be aware of danger. Understanding it allows us to act with head. Let’s look at some others. Use the integrated function of cancel subscription. Some mail services, such as ICloud, Gmail or Yahoo, incorporate this option directly into their interface. It is a safer alternative than clicking on the message links. They usually appear at the top or lower part of the mail, and are part of the supplier’s environment, not the sender. Gmail (above), Mail of iOS (center) and Yahoo Mail (below) include integrated buttons to cancel subscriptions from the app itself, without the need to open links inside the mail Mark the message as spam. Another option is to point out the mail as unwanted. The effect is immediate: the message disappears from the entrance tray and the system learns to block future similar emails. But be careful, it is convenient to use this tool only when we are clear that it is spam. Otherwise, we would be training badly to the system. Use disposable email addresses. It is a very useful third way, which we analyze in depth in the article ‘How I learned to use several email addresses to keep all my protected digital accounts’. Logic is simple: if the problem is to share our real direction, the most effective thing is to avoid doing so. And for that there are tools such as the “hide my email” function of Apple. The option ‘Log in with Apple’ allows you to hide your real email and use a random address that you can delete at any time from ICLOUD Those who use apple brand devices can activate this function by registering in a service. The system generates a random direction that forwards the emails to the main account. If you start receiving annoying messages, you just have to check which of those temporary addresses are coming and eliminating it. It is worth remembering that this function is free, but those who have Icloud+ They can create new ones addresses at any timenot only during the registration process. This gives even more margin to protect privacy and improve security. All this adds to the classical recommendations: maintain updated software and have a protection tool against malware. They are not absolute guarantees, but security layers that make a difference. No, we will not be 100% safe. No system is. But we can be informed and take some measures to avoid falling into the traps that cybercounts have. Images | Mariia Shalabaieva | DC Studio In Xataka | New drug traffickers do not need boats or borders. The major in Europe directed its empire from a Barcelona floor In Xataka | Password managers: which are the best to protect and remember all you have

Apple’s great opportunity is to use tariffs to meet an old yearning: the iPhone under subscription

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The new tariffs imposed by Donald Trump are onesignificant oreza For the pricing strategy of technological giants such as Apple. He $ 2,300 iPhone It seems unlikely, but traveling the path of the final increase resonates with much more force than remarkably sacrifice the profit margin. This tariff storm is the perfect setting for a plan that Apple has been finalizing for more than three years, According to rumors: that of an iPhone model under subscription. Breaking the psychological barrier of $ 999 will not be easy for the American buyer (as well as breaking the 1,500 euros for PRO Models in Europe), but paying a monthly fee is something that users are increasingly willing. Plan A, upload the price of the iPhone. If the question is what will happen to the price of the iPhone is that nobody knows. The key to this issue is that, according to analysis of Rosenblatt SecuritiesApple would need to raise the price of its star device to 43% to maintain current margins. In other words, more than $ 1,400 for iPhone 17 Pro Base, and more than $ 1,100 for 17, which currently costs $ 799 more taxes in the United States. Prices that would completely break Apple’s strategy and whose acceptance by buyers does not seem likely. Plan B, absorb costs. Absorbing tariff costs is the second way to travel. One in which the profit margin, historically lasted by Apple (around 25%), would be remarkably diminished. In this scenario, the accounts do not come out. Apple would need a hybrid strategy, absorbing a certain part of the costs and raising the price of its products in a not so abrupt way. A combination to alleviate the effect of tariffs and try to keep demand. Plan C, the Gold Plan. In front of both situations, a third scenario arises. One that analysts have been predicting for years and that is raised as a caramel for Apple: The iPhone under subscription. A plan that houses with Apple’s strategy to continue focusing on revenue from services, and that would allow access to the latest iPhone models without going through a high price as a barrier. It is not completely new for Apple. In the United States they have been implementing the iphone upgrade programone in which you can access an iPhone 16 for $ 39.50 per month, being able to return the phone or update to a new one after twelve months. An iPhone that is never yours. The model is relatively similar to certain types of renting. Pay for the use and enjoyment of the product, with advantages such as Apple+ and Zero interest when using Apple Card, and possibility of repurchase in the event that we want to leave the Apple ecosystem. Manufacturers such as Samsung have similar plans, such as Renting by Cetelemaimed at changing device every twelve months with a low monthly payment. The rent or subscription model already permea in Spain in sectors such as automotive. Maybe having the last iPhone for a few euros per month is not such a crazy plan. Image | Xataka In Xataka | The best functions and options of Apple Intelligence on iPhone and Mac to take advantage of artificial intelligence

Choosing seat to fly has become a luxury. Now Ryanair has his own subscription to assure you

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Offer the basics to travel. A seat and (for the moment) a hand suitcase. This is how operators have done business Low Cost When it comes to flying. Eliminate everything that the client can consider accessory to lower the basic prices of tickets. For the rest, you have to go through the box. But if you are fed up with all this, Ryanair proposes another option: Subscribe to his flights. A subscription to Ryanair. Ryanair Prime. This is the name of the new service that The company is offering on its website. For 79 euros a year, the Low Cost airline offers you a series of exclusive advantages within its membership: Priority sale on selected flights Exclusive discounts for some flights Free selection for the member and a companion According to the company, if we want to choose a seat every time we travel this subscription, it is profitable from three flights since we would stop paying 105 euros. That is, in case of flying three times the traveler would be saving 26 euros in total. If we fly twelve times, savings can reach 420 euros. The 12 flights. The mention of savings of those 12 flights is not accidental. As read in the Subscription terms and conditionsthe client can choose a seat up to twelve occasions for him and the companion. That is, it is understood that this benefit in the subscription only reaches the first 12 trips of the year. (Lot) small print. When promoting this service, the company has emphasized advantages such as travel insurance to cancel a flight as a result of an injury or disease (excluding COVID-19), the theft of the luggage or the delay of other flights. Of course, it is specified that those over 70 are excluded from disease coverage. It is not the only aspect that attention must be paid since the reserve of seats has its own peculiarities. Yes, it is true that the member can choose free seat for him and the companion but always and when they opt for seats that do not imply an extra cost in their selection. Ryanair points out that, therefore, it is not guaranteed that the member of the subscription and the traveler can travel accompanied by each other since it will depend on the available seats that allow a free change or the random assignment by the company. The seat business. When it comes to eliminating all the accessory of a flight, one of the first spotlights in which Ryanair attention was in the selection of seats. The company, like so many other low cost, knows that the client is willing to pay for them to travel accompanied, to have more leg space or to leave before the plane (choosing the front seats) once he has landed. In 2023, The Telegraph It echoed a study in which the airlines of the seat choice service were specified. According to him, Ryanair was the fifth company that took the most benefit, with 3,280 million pounds a year. But it was the Low Costa company that made the most money in this regard. Keep in mind that Delta (6,550 million pounds), United Airlines ((6,460 million pounds), American Airlines (6,320 million pounds) and Southwest Airlines (4,870 million pounds) offer much longer flights and the cost of choosing a seat is also superior. A seat and nothing more. As you can see in the superior image, Ryanair takes into account various services that are gradually more than the price of the ticket. With the basic rate it is possible to travel for 15 euros in a Madrid-Cagliari, for example, but you will not have the right to choose a seat and will have to adapt to the suitcase for the smallest possible hand luggage. In addition, rates play to offer and remove services to propose the most expensive alternative as the most interesting. Thus, the option Regular It allows to carry a larger cabin in the cabin (up to 10 kg) but this is not available if we want to bill a 20 kg suitc Plus. Nor is the priority shipment available in the latter used by the Regular. The controversy of the suitcase. As we see, the subscription service completely omits the possibility of carrying a hand suitcase on board which, without a doubt, is the company’s last great controversy. In Spain, Low cost have been fined For not allowing the passage with hand suitcases, Ryanair being with a fine of more than 107 million euros the most punished. The company defends itself by ensuring that it does allow access to the aircraft with hand luggage but that this It must be a maximum 40 centimeters high, 20 centimeters wide and 25 centimeters deep. These measures are equivalent to a bag or backpack but the typical troley used on trips is usually larger. In that case, if this last suitcase has not been added when making the reservation and does not enter the measures, The company charges a 46 euros supplement. However, the Ministry of Consumer does not consider that the basic rate contemplates the obligation to allow access to the plane with a hand suitc Insults answered Pablo BustinduyMinister of Consumption, by Michael O’Leary, CEO of Ryanair. But, above all, applying pressure with The exit of airports with lower traffic of the country. Photo | Markus Winkler In Xataka | Spain has tired of Ryanair’s practices. And the airline is going to hit where it hurts the most: the provinces airports

Netflix is ​​not worried that users cancel the subscription. The data reflect that, sooner or later, most return

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How is it possible that content platforms on demand They rise in price year and year also if every time users cancel (or say they cancel) their subscription? It’s curious. Normally, in another context, it would be that price increases and foreseeable cancellations affected companies, but Netflix does not seem that it matters. Rather. Context. Despite price increases and the wave of cancellations that comments on social networks usually imply, the reality is that Netflix’s benefit It was 10,247 million dollars In the fourth quarter of 2024, 16% more than the same quarter of the previous year and the best result since 2021. Was the users canceling their mass subscriptions? If we understand “mass cancel” as in the United States only 19 million subscribers arrive in the fourth quarter of 2024 when Netflix expected 9.8 million, then yes. Comes back. According to data from the Analytical analysis company to which it has had access Business Insiderthe reality is as follows: price increases cause cancellations, yes, but users do not take long to return. The case of Netflix is ​​also curious because this “repentance” is greater than on the rest of the platforms. The data. According to Antenna, 50% of users who cancel their subscription subscribe at six months. If we expand the time range until the year, the percentage rises to 61% of users. In other words, six out of ten cancellations recover after the year. In the case of having canceled a price increase, the return will be with updated prices, ergo paying more and compensating in some way the cancellations not recovered. Moreover, it is most likely that user who returns to opt for a cheaper plan, but with advertising. 55% of the new highs They choose that modality, in fact. The data reflects that the Netflix subscriber recovery rate is much higher than that of its competitors Netflix vs the world. The consultant’s data shows that Netflix’s recovery rate is much higher than the average of the rest of the platforms. While at six months Netflix recovers 50% of users, the rest of the platforms barely recover 34%. In the case of Netflix it is also striking that two out of ten cancellations recover in just one month. There is a roof. Netflix has not stopped innovating in its programming, moving from series and films to also offer sports and live events. 300 million subscribers give good faith that this has worked, but everything has a limit. Netflix seems aware that 1) continuing to grow will be complicated and 2) “As we continue to invest in programming and offer more value to our partners, we will occasionally ask them to pay a little more to be able to reinvest and continue improving Netflix.” That is to say, that prices will continue to rise. Netflix knows that continuing subscribers will not be easy and maybe that explains that from now Don’t give that figure. We will know numbers of audiences, view, benefits, growth, etc., but not how many subscribers do Netflix have. Most likely, we will not see that data again until the 400 or 500 million are reached, very publicitable figures and from which the platform can breastfeed. Cover image | Netflix In Xataka | This exclusive Netflix thriller competes in intensity and brutality with ‘John Wick’ and is already number 1 in 27 countries

Parental control depends on a subscription

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It is Sunday, February 2, and that means one thing: that the Mobile World Congress begins. The doors have not yet been opened, but the brands have begun to make presentations. One of them is Global HMD. The brand, which until relatively little manufactured nokia mobilesnow signs the smartphones with their own name, HMD, and it has been seen in the city to launch a new batch of products. One of them is a mobile for young people. And yes, it comes tied to a subscription. HMD Fusion X1. That is the name that HMD has given its new terminal, a device that has been developed in collaboration with Xplora. This brand may be familiar, since it is known for its Smart Watches with GPS for children. The company has not revealed its specifications or mentioned anything about the price, but it has commented that its key point (parental control) depends on a monthly payment. HMD Fusion X1 | Image: Xplora Parental control (payment). Leaving aside the technical characteristics, the Quid of this terminal resides in the Xplara subscription, whose price starts from 4.99 euros per month. According to HMD, this subscription “offers parents a total control over the experience of use of the smartphone of their teenage children (…) while offering a device for which young people can be excited.” What does it include? In HMD’s words, for 4.99 euros a month, parents can customize access to the internet applications. According to the company, this “allows parents to choose to restrict social networks and internet navigation or limit them.” Likewise, continuous monitoring of the location in intervals of 20 seconds with safe areas, emergency calls, low battery alerts and remote access to the device for parents is included. HMD Fusion X1 | Image: Xplora A “school mode” has also been added that “guarantees that distractions are reduced to a minimum during school hours blocking specific applications and functions when necessary.” All that, of course, can be controlled remotely from the parents’ phone. And more security. HMD has also announced a collaboration with Safetoneta system that offers “offers protection on the device based on artificial intelligence, automatically detecting and blocking the harmful content before it reaches the user, without depending on external applications that can be eluded.” This will be released in summer, thus being the first brand to do so. Images | HMD, Xplora In Xataka | My first mobile: 11 cheap smartphones for children and adolescents

Spotify prepares a new subscription option, according to Bloomberg. Music Pro will come true the ancient Hifi audio promise

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It seems that this time is serious. Spotify could be closer to comply His former promise to offer higher quality audio to its users. Bloomberg points out that the Swedish firm is preparing a subscription option called Music Pro that will include this and other improvements for those who seek an experience a step beyond Premium. The sources consulted by the aforementioned medium say that Spotify is still working on the price and in the schedule, but they hope to launch the new level at the end of this year for additional $ 5.99 in the United States. At this time it is not clear if the supposed novelties will expand to other markets, including the European Union. Good news for audiophiles In the best case, paying a subscription and listening through the application, Spotify offers sound in AAC format with a quality equivalent to 320 kbps. Taking into account that the loss -less audio bits rate begins around 1,411 kbps, this shows how compressed are Spotify files. And while the service created by Daniel EK has the largest number of planet users, several less popular alternatives offer higher quality audio. There are Apple Music, Amazon Music HD or Tidal, who have been betting on this ideal possibility for audiophiles for a long time. Spotify will seek to make a difference with its new proposal. In addition to offering better quality audio, streaming service will allow subscribers to mix songs by different artists. For this characteristic it will use artificial intelligence, but it will not be the only thing. The additional payment of $ 5.99 The door will open to buy tickets for pre -sale concerts or access better seats. In any case, there is no official confirmation, so we will have to wait to know if this will end up materializing. Even having an official confirmation the ideal would be to wait. In its 2021 Stream On event, Spotify announced with bombs and dishes that would offer “Music with CDs without losses” at the end of that year. Four years have passed since that announcement, and not only the promise is still not fulfilled, but the video in which Billie Eilish participated, which was originally on YouTube, It has disappeared (Now it is private). In addition, la page with more details also It has been eliminated. Over time we will know what will really happen. Images | @felipepelaquim | Sound Tools In Xataka | Huawei Freebuds Pro 4, Analysis: The best way to summarize these headphones is with a word and that is “Chapó”

Movistar is giving all its customers an annual subscription

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Are you a customer of Movistar in Spain? So your contract just got better. The operator has just signed an agreement with Perplexityone of the most powerful and useful artificial intelligence tools on the current scene. In fact, the popularity that it has been amassing in recent months seems to have been the cause of the interest on the part of the Spanish conglomerate. The best of all? You don’t have to do anything, accept any type of agreement or call to have it activated. Starting today, and for all clients residing in SpainMovistar is giving away one year of Perplexity Pro. To access the service it is as simple as going to the miMovistar app or website, accessing your personal area and looking for the section where the new agreement appears. Furthermore, as a culmination, the operator allows you access the link up to 5 times for the first 12 months, so you can share access with friends or family without fear. The time starts counting from the first time you log in, and as we have already mentioned, it is not necessary to take any extra steps or claim anything from Movistar: Access to Perplexity Pro is available to all customers regardless of their contract. In fact, it is not even necessary to have contracted fiber, a mobile line is enough. And, in case you’re wondering, the subscription is not only quite attractive for what it offers, but also for the savings it represents. Perplexity Pro costs 20 euros per monthso the value of the agreement represents a gift of 240 euros per year for users who want to take advantage of it. Thanks Movistar, but what is Perplexity Pro? Perplexity is not a new project, but it has gained quite a bit of popularity in recent months. It is a AI search engine which uses natural language and various business models to develop quite advanced responses and results. It is not a chatbot to use as can be ChatGPT either Gemini Livebut a tool to search. This service is capable of contextualizing your questions, understanding them perfectly and offering you answers in natural language. Additionally, it uses recent sources and is not limited to information on a single page. Unlike other AI search engines, this one does not launch lists of links to different websites, but analyzes the content and shows it to you in a simple and very natural way. To curl the curl, Perplexity uses a mix of language models among which stands out GPT-4, Claude 3Grok or Mistral Large. And that is where its main advantage lies: it is capable of mixing results from very disparate AIs to take the best of each or respond in the most efficient way to specific questions. If you ask a mathematical question, he is able to use the language model with greater speed and accuracy. And if, on the other hand, you intend to write a letter, you can opt for more advanced text generative AI models. To finish the play, allow upload files and images to analyze and use its content. All in real time and with a naturalness when speaking that few chatbots can match. Many of these features are only available on the paid versionbut it is not something you should worry about if you are Movistar customers. As we have already told you: you can access free with an annual subscription of Perplexity Pro from your personal area of ​​miMovistar.

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