purifies it and sells it as CO2 to make soft drinks

In Garray, a town of Soria, the smoke of a biomass plant is no longer lost in the air. There they have mounted a plant capable of catching the CO₂, clean it and sell it as if it were any other industrial product. The result is called “Co₂ Green” and today travels to refreshment factories, greenhouses or chemical companies. What was previously a residue is now a raw material. Short. The Life Co₂-Intbio project He has joined The Garray Biomass plant, underway since 2013, with a system to capture, clean and liquefied CO₂. It was developed for four years With a budget of 8.9 million eurosof which the EU contributed 1.9 million. The consortium is leaded by the Natural Heritage Foundation of Castilla y León, together with Metal Carbides, Garray Bioelectric and Enso Operations & Maintenance. According to project documentationthe objective is to demonstrate the technical and economic viability and create new value chains for a “green” commercial co₂. More in depth. The key is in the connection between the biomass central and the capture plant. Biomass provides biogenic combustion gases and energy/steam; The new plant, Designed by metal carbidessubject them to a process of chemical absorption with amines, followed by filtering, cooled and distillation. The result is liquefied and purified to food quality, Certificate under the FSSC 22000 standard. The complex has the capacity to produce up to 33,000 tons per year of “CO₂ Green”, which is distributed to beverage, greenhouses and chemistry companies in the area. In addition, proximity avoids long -distance transport: the project monitoring tool estimates a saving of about 295 tons of CO₂ per year only in logistics. And the plan includes a potential stop of up to 50,000 t/year if production is extended, According to the project itself. The first of its kind? Here it should clarify. This type of installation applies to a very concrete niche within carbon capture, since these are biogenic emissions, from biomass. In other words, it is not about the centrals that are dedicated To capture and store (CCS) nor of Direct air capture (DAC)but they transform it into a commercial product. Some media They mention it as the first European installation in operation dedicated to capture and value biogenic CO2 with food use at an industrial scale. However, other countries begin to explore this road: in Denmark, the Kassø project of European Energy This year began to produce e-methanol Using Co₂ captured a biogas plant, and the Tønder Biogas plant announced the first biogenic supply for that chain, According to information published by the company. The difference of Soria is that it already operates at an industrial scale and its CO₂ is not buried, but is used in the local economy. Another type of capture. Europe does not start from zero. In Norway, the Northern Lights consortium (Equinor, Shell, Totalenergies) injected the first tons of CO₂ into the Aurora submarine reservoir, 2,600 meters under the seabed. In parallel, the Heidelberg Materials cement inaugurated the Brevik CCS plant, the first large -scale industrial capture in the cement sector. There the co₂ of the furnaces is captured, liquefied and sent by boat to Northern Lights for storage. In other words, Brevik captures and dawns storage, Two pieces of the same CCS chain. New advances. Garray demonstrates that capturing biogenic and using it is technically and commercially viable in Europe. While Norway opens the way to large -scale geological storage, Castilla y León shows that the use of CO₂ can activate local economy and cut emissions tangible. The difficult – and decisive – will be climbing without self -enhanced: apply this tool where it provides value, replicate it in other parts of Europe and, above all, accompany it of what remains the most urgent task: emit less greenhouse gases. Image | Freepik Xataka | The plan to clean the air capturing as a blow of reality has just received: the earth does not have as much space as we believed

The new aesthetic luxury of “liquid surgery” that promises what the Botox no longer sells

In the new economy of the “invisible luxury”, the object of desire no longer hangs from the arm: it melts with the skin. Instead of great transformations, the aspiration is that “it is not noticed.” A lifting without scars, a brightness that looks like a repair dream. In that league the newly baptized “liquid surgery” plays: four -digit facials that promise a Botox effect without needles or rigidity. A new trend. After the rejuvenated reappearance of Lindsay Lohan, a reporter from The Times He went to the most exclusive spa by Beverly Hills to test the “MBR Best and Ultimate Liquid Surgery”, a 995 -dollar protocol. The session includes cleaning, toning, hyaluronic acid masks and, above all, the application of a star serum: 1,784 pounds the 50 ml bottle, sold as “viper venom imitator” to achieve a “more subtle” botulin toxin effect. The journalist described a “striking” difference after applying the product in half face and collected that the usual clientele includes local elites and celebrities that repeat monthly and complement at home. The text itself points out that the term “liquid surgery” was coined by a German marketing department: there is no scalpel, but a high -cost cosmetic ritual with immediate results. The spa presents it as the “less invasive” route towards the good face effect that was previously associated with visible injectables. Aesthetic luxury changes the skin. The turn responds to a broader trend: undetectable results. As we have detailed in Xatakathe deep flat lifting – which repositions muscles and ligaments in block to avoid rigidity – has become the standard among star surgeons. The effects last between 10 and 15 years, but prices easily exceed six figures. Given this situation, Botox has lost part of the story. In a report for Women’s Health They have described as Jennifer Aniston He has recognized that he tried the injections, but abandoned them for considering them “ridiculous” in excess. Instead, combine facials, lasers and radiofrequency (Themage) with a healthy lifestyle. The narrative now relies on bioestimulators: polynucleotides derived from salmon DNA (PDRN) that promise cellular hydration and regeneration, or exosomes, small vesicles that act as regenerative “messengers”. He Glow discreet becomes symbolic capital. Towards combined protocols. The immediate future points to repeatable treatments, expensive and continuous maintenance, which mixes apparatus (laser, radiofrequency) and cosmetic biology (polynucleotides, exosomes). That is today the “toolbox” that celebrities present as an alternative to click or go through an operating room with public visibility. On the cusp, the elite scalpel continues to mark status; At the base, four -digit facials sell the “invisible effect” in cabin format. This is how the term coined as “liquid surgery” fits at that intersection. The problems that are coming. The boom of “liquid surgery” and other less invasive treatments drag shadows that should look straight ahead: from the regulatory vacuum to unequal aesthetic pressure. On the one hand, The Newbeauty Portal Document The case of Victoria Nelsona client that denounced burns and scars after a “high -power” peeling and microneedling years performed, allegedly, out of the legal reach of a aestheticist in California. Dermatologists consulted recalled that procedures such as medical peels, microneedling, lasers or injections should be carried out in clinical environments and under medical supervision. A peeling, they underlined, is not a ritual of beauty but a “controlled chemical burn” that, if it runs badly, can leave irreversible sequelae. The case illustrates a hole between marketing, licenses and security. On the other hand, in other types of treatments science does not support a promise. Polynucleotides –extracted from salmon DNA and increasingly present in elite clinics– They have biological base and even a previous medical use in wounds and burns. Side effects, when injected, are usually mild (bruises, swelling), but robust studies are missing that support their long -term benefits. It also happens with exosomes that it is still consolidating in the scientific field and with collagen supplements, where the benefits are modest or contradictory and many studies have been financed by the brands themselves. There is an even broader background. The aesthetic pressure is not limited to the cabin of a spa. The cultural narrative has oscillated from Body Positive to ultra -launching standardsamplified by Fashionable thinning drug and Digital filters that multiply impossible expectations. In this field, scrutiny is deeply unequal. They carry the demand to stay young and with a double penalty: both those who are operated and those who decide not to do so are criticized. Sarah Jessica Parker has been insulted for showing wrinkles, while Pamela Anderson was criticized for exhibiting her naturalness without makeup. Men, on the other hand, usually enjoy indulgence: names such as Brad Pitt, Tom Cruise or Bradley Cooper have starred in speculation about touch -ups, but rarely face the same public trial. Even the data shows the gap: As we have pointed out in XatakaLiftings in men grew by 26 % between 2022 and 2024, but the media account presented them as a simple “set -up”, not as an “aesthetic obsession.” The result: eternal youth remains a female demand and an optional option for them. An eternal youth with conditions. The snake venom facial in Beverly Hills is more than an aesthetic whim. Summarizes a global trend: displacement towards less invasive procedures, more expensive and with an aura of exclusivity. An eternal youth reserved for those who can pay it, while the rest of society consumes supplements, collagen powder and digital filters as substitutes. The question, however, is still open: are these advances a real scientific revolution or a marketing mirage? Maybe how did The Times the chronicler When leaving the spa, the eternal youth does exist, but it costs the same as thirty beers in an airport. And, above all, it is still a luxury with class, gender and power more visible gender than any wrinkle. Image | Freepik Xataka | Surgeons are facing a new challenge: patients who want to resemble their double created by AI

A man gave up his image for $ 750 without thinking too much. Your double digital now “sells” horoscopes and supplements

Scott Jacqmein charged $ 750 and a trip. In return, she delivered her image for an external agency to make her a Avatar Digital For a year. That avatar has appeared in Tiktok Selling horoscopes, supplements and insurance in Spanish and other languages, although Jacqmein lives in Dallas and has not recorded any of those ads. His face, without his usual beard, continues to circulate in videos generated by artificial intelligence. With the contract he signed, he has no simple ways to stop him. The man signed a license to use his image for twelve months, without royalties, and without legal representation to advise him. The agreement was not with Tiktok directly, but with an external agency that, According to The New York Timesgathered actors material to create avatars for advertising purposes. At the time, he saw that recording as a professional opportunity. Today, he acknowledges that he did not fully understand how his digital image would be used or in what kind of campaigns would appear. AI AVATARES: Licenses, Control and Business Seeing his double digital speaking another language and moving with an expressiveness that is not his was, for Scott Jacqmein, a disconcerting experience. The only real thing in those pieces is the original source: the face and voice that delivered an agency under contract. Although videos include a “Ai-generated”the realism of avatars makes this warning easily pass unnoticed, probably pending as authentic testimonies in the Feed of users. According to the American newspaper, the Jacqmein avatar is part of a catalog that Tiktok offers companies as an advertising tool. Advertisers can choose between several profiles, age, gender and appearance, and Generate videos directly from the platformno need for filming. These avatars are free for brands and are used in Tiktok advertising service, within a creative suite called Symphony. Jacqmein does not have clear contractual mechanisms to stop the use of his avatar. The license he signed with the agency was for a year, although it has not been made public at what exact moment of 2024 was formalized. Until this month, he says, his acquaintances continued to warn him that they saw him in Tiktok ads, which suggests that his image is still active in recent campaigns. The actor regrets not having negotiated restrictions on products, languages or environments in which his avatar could be used. On the left, Scott Jacqmein’s avatar created by AI for ads on Tiktok. On the right, the actor in a real image taken during a walk Jacqmein’s story is a reflection of the type of situations that may arise in an environment where artificial intelligence It allows to replicate faces and voices easily. We do not know if all agreements of this type are managed the same, but this case shows what can happen when the terms are not clearly defined. In a digital world where opportunities multiply, the consequences of what we sign can also do. In the prominent image that accompanies this article, the avatar generated by AI appears on the left and the real photography of Jacqmein, on the right. Images | Scott Jacqmein | Tiktok capture In Xataka | Duolingo believed that AI was his ally. GPT-5 has just demonstrated that it can be its mortal competition

The best paid Spanish manager in the world does not work in a great technological: sells “sugary water”

Maybe his name does not sound to you at all since, unlike Tim Cook, Jensen Huang or Satya Nadella, Ramón Laguarta does not direct a great technological. However, for seven years he has been the helm of one of the world’s largest brands in the world: Pepsico. Or as Steve Jobs would say: sell “sugary water“ According to the published data By Pepsico before his shareholders, the Catalan Ramón Laguarta, president and CEO of Pepsico, has established himself as the best paid Spanish manager in the world. The best paid Spanish CEO in the world. As you collect The environmental environment Five daysin 2024, the total remuneration of Laguarta reached 28.8 million dollars. This salary milestone positions it well above other executives of large corporations, both in Spain and globally. Despite having reached this milestone, 2024 has not been the most lucrative year for Laguarta. According to records From the AFL -CO union, in 2023, the manager charged 33.9 million dollars, which meant 648 times the average salary of its employees. However, Ramón Laguarta is not the only Spanish manager at the head of an American multinational who receives a millionaire remuneration. Joaquín Duato, CEO of Johnson & Johnson, He received a salary of 24.3 million, seeing its compensation reduced in 2024 compared to the 28.4 million that was pocketed in 2023. For his part, Enrique Lores, first HP executive, received a Salary compensation total of 19.4 million dollars. Laguarta’s salary. Actually, Laguarta “only” received 1.76 million as a salary, which represents a 4% increase with respect to the same concept of 2023. In addition, the CEO received a bonus of 11 million dollars in company shares and metallic incentives of 6.8 million dollars. In this concept, the company has applied a significant cut with respect to 2023, when it received 13.4 million dollars. To this figure, we must add 8.7 million dollars more in pension plans and other deferred remuneration, as well as $ 500,000 for personal expenses. Among personal expenses, the Use of private plane of the company. The sum of all these amounts corresponds to the aforementioned 28.8 million dollars that the manager pocketed in 2024. Although their total income was reduced by 15% with respect to 2023, Laguarta continues to stand out as one of the best paid managers, and the Pepsian Board of Directors stood out in Its presentation of annual results The solid leadership of its Spanish CEO in turbulent economic times. A “sugary water seller”. Laguarta occupies the position of president of Pepsico since 2018 and assumed the presidency of the Board of Directors in 2019. However, his career within the company began in 1996, when he joined the Spanish subsidiary of the company after a stage in front of Chupa Chups. A decade before the arrival of Laguarta to Pepsico, Steve Jobs He told John Scullyat that time CEO of Pepsico, one of those phrases that have remained for posterity: “Do you want to sell sugary water for the rest of your life or do you want to come with me and change the world?” It should be noted that, in English, the expression ‘Sugar Water’ is also used to refer to something bland, without substance. As if being the Pepsi CEO was something unimportant. There is no doubt that, in the case of Laguarta, directing a “sugary water” company has turned out to be very lucrative. However, the Apple CEO salary It continues to be better: in 2024, Tim Cook received 74.6 million in retribution. Point for Jobs. In Xataka | In 1985 Coca-Cola changed her formula when Pepsi was about to defeat her. It went wrong In Xataka | The best paid CEO in the world is Elon Musk, but its salary is 1 dollar: the great bonus of the bonus Image | Unspash (Nikhil), Wikimedia Commons (Qwertyfry38)

Volkswagen has an ace in the sleeve if its electric of 20,000 euros does not take off. The company sells more sausages than cars

Last week he was one of those crucial moments in the history of a company like Volkswagen. The dream of the German house of offering the general public at an electric non -exorbitant price or, as they themselves announced, “for all”, it was advanced under the ID name. Every1a utility on the border of 20,000 euros as a red line. It happens that, if things come out auctionly, VW has an ace in the sleeve. Because they sell more sausages than cars. An unexpected record. As we said, Volkswagen closed 2024 with a surprising fact: He sold more currywurstthe famous German sausages, than cars. While the manufacturer delivered 5.2 million vehicles worldwide, its food division reached a record of 8.5 million sausages sold200,000 more than in 2023. Of course, although the unexpected gastronomic success has been celebrated by the company, what is doubtful, does not seem to compensate for the difficult financial situation that crosses. Decline in sales. Because the excellent data of the sausages is certainly negative. Annual results, published on Tuesdaythey revealed one 30.4% drop In net benefits, despite a slight increase of 0.7% in total income. Sales collapse in China, its most important market, has been a severe blow, since the country registered its lowest level of Volkswagen vehicles in more than a decade. Meanwhile, Chinese manufacturers Like Byd They have gained land with cheaper electric models, surpassing VW as The largest car seller In the Asian giant. The secret of VW sausages. The currywursta sausage bathed in tomato sauce with spices of curry and accompanied by fried potatoes, has been a symbol within the Volkswagen culture Since its introduction in 1973. Originally prepared to feed workers in their dining rooms, the product has expanded until it is sold in supermarkets from 12 countries. To get an idea of ​​the importance it has for the company, it even has a piece number in the spare parts catalog: 199 398 500 Awhich reinforces its status as an “original Volkswagen component.” It is sold in the 30 canteens of the company, in work kiosks and in supermarkets near its factories. Volkswagen’s butcher shop at the Wolfsburg plant in 1973 The controversy. In 2021 the company tried scandal which included the protest of former German Foreign Minister Gerhard Schröder, who He defended the sausage as “an energy bar for production workers.” After the controversy, Volkswagen reintroduced currywurst in 2023 apologized by ensuring that he had only wanted to respond to the growing demand for vegetarian and vegan options among his employees and, since then, his popularity has continued on the rise. “The Volkswagen currywurst has become much more than a simple snack; is an icon ”, Gunnar Kilian declaredGroup’s Human Resources Director, holding the sales record. Structural problems And while sausages reach historical figures, the automaker faces a deep crisis. In an attempt to reduce costs, Volkswagen was about to close factories in Germany for the first time in its history and, although he managed to avoid it, he announced The dismissal of 35,000 employees In the coming years. In addition, the company temporarily suspended its labor security program, which had protected jobs until 2029, and only after a last minute negotiation with the unions in December It extended up to 2030. The company’s situation has also been threatened by external factors. It We have recentlyDonald Trump has warned that he will impose tariffs on car imports from Europe and Mexico, where Volkswagen has plants than They supply the US market. To this are added geopolitical uncertainty and the increase in commercial restrictions, which adds more pressure to the company’s recovery strategy. The electric bet. Despite the difficult panorama, the German house maintains the hope of a rebound in 2025, with the forecast of a growth of More than 5% In your income. As part of its transformation, it has presented plans to launch in 2027 That most affordable electric model To date with the intention of recovering land in front of their Chinese rivals. Meanwhile, the irony that a global renowned automotive company sells more sausages that cars reflects the deep difficulties that the sector is going through. Although the currywurst has become an unusual stability pillar for Volkswagen, it is impossible to hide the monumental challenges he faces to recover his leadership in the sector and adapt to an increasingly competitive market. Image | MonstourzVolkswagen, Lothar Schaack In Xataka | Guide to know if your car can circulate through the Zbe of Madrid in 2025: labels, registered and areas In Xataka | Xiaomi Su7: The electric car points directly to Tesla and Porsche presuming autonomous performance and driving

Nike sells to $ 45 one of his best shoes to train

Within the New Year resolutions, they are always pointed out to exercise and a good way to start is with the appropriate implements such as, for example; Good training shoes that cushion the footsteps and avoid injuries. And an option that is calling consumers’ attention is The Nike Promina brand walk shoe which previously cost $ 65 and now on offer is price of $ 45. Until the moments, the consumers have described this shoe as “perfect” to train with 4.5 of 5, Not only for its price so affordable for the 30% discount but also provides comfort and is of high quality. Some clients have already left their comments on the Nike website pointing out that: “Comfort and support are phenomenal! The damping is incredible! I love walking with them! They are a very nice footwear”, Says a buyer, while another emphasizes that“ they are very comfortable. Without a doubt, I would recommend them to anyone looking for comfort, ”said a client. According to the brand, this model has several colors such as Dusty Cactus/White/Black and sizes from 6 to 15 for men. “I work in a warehouse and on the way between 28,000 and 30,000 steps per day, and needed some shoes that were comfortableneither too soft nor too rigid. These were a perfect combination of comfort, ”a user wrote. Continue reading: –Walmart “Give” ideal furniture for extra storage: from $ 300 to $ 60–Target will reduce its diversity and inclusion programs–5 Sam’s Club products if you live retirement (Tagstotranslate) Discounts

The ideal mini house to enjoy nature: Amazon sells it at $ 20,000

If you have ever dreamed of living in a functional space, regardless of size, surrounded by nature and away from the urban bustle, Amazon has a perfect option for you: a mini house that is in just $ 20,000. Do you like the idea? We give you more details in case you are interested. The modern modern 20 -foot modular container house, Easy, Quick (simple, fast) It is a mini house designed for those who seek a compact, safe and comfortable refuge in any environment, either in the countryside, the beach or even in urban areas. This modern prefabricated house measures 156 square feetwhich can be easily relocated, with the help of a good industrial wheelbarrow. The house has a well -thought minimalist design that takes full advantage of the available space. With a dimension of 234 inches long, 96.54 inches wide and 106.2 inches high, offers a habitable area of ​​156 square feet. Despite being compact, You have everything you need for a small family. It includes a bedroom, a living room, a fully equipped kitchen and a bath divided into two areas: one wet and one dry. In addition, the house is designed to offer a luminous and ventilated atmosphere, thanks to its large windows that allow the entry of natural light. One of the most outstanding features of this mini house It is its strong steel structure, composed of square steel tubes. This design not only provides resistance, but also Excellent thermal and acoustic insulation capacity. The windows are PVC with double glazing, which improves energy efficiency and offers greater protection against external noise. In addition, safety doors are made of broken bridge aluminum, which makes them resistant to extreme conditions. As for bathroom and kitchen, they are fully equipped to guarantee comfort and functionality. The bathroom includes a toilet, a sink, a mirror, a water heater and a private shower area. For its part, the kitchen has cabinets, taps, and cold and hot water connections, as well as a sink. In addition, the mini house It has prefabricated electrical and plumbing systems that meet the standards of the United States, which facilitates the installation and ensures its correct operation. In adverse climatic times we live today, This house offers you resistance to wind, earthquakes, fire and water, with a classification of fire resistance class A. According to the manufacturer, it is capable of supporting winds to level 11 and earthquakes up to level 9, which makes it a safe option even in seismic areas or extreme climates. All these parameters are in controlled environments and are expressed by the company that produces them, through Amazon. Despite all climatic security qualities, Amazon clarifies that if you place this mini house in an area with intense snowfall, You must regularly remove snow accumulation. The snow thickness should not exceed 2 meters (6.6 feet) To avoid structural damage. This precaution will ensure that the house is maintained in optimal conditions throughout the year. The exterior and the color of the house can be personalized according to buyer preferences. One of the great advantages of this mini house is its ease of installation. Can be mounted in just 10 minuteswhich significantly reduces labor and material costs. Its modular design allows it to adapt it to different locations, from urban areas to remote areas. You may also be interested: (Tagstotranslate) Amazon

The Google Pixel 8a that Amazon sells for less than 400 euros in Spain and that you cannot miss

Google is preparing the year and is already starting at launch very tempting offers for some of their best mobile phones as is now the case with the Pixel 8a launched last year in Spain and which has proven to be one of the best in its price range. Range that is now considerably reduced with this incredible offer on Amazon Spain. The technological giant of online searches demonstrates year after year that its Pixels are becoming the users’ favorite mobile phones who are looking for a more special experience than those provided by Samsung and other Android manufacturers. Above all because it has accustomed its users to receive news with regular updates and thus the purchase of the Pixel 8a has more value, especially because it is a mobile phone that has one of the best experiences in photography thanks to Google’s achievements in computing; capable of covering hardware shortcomings by mounting lower capacity sensors to achieve incredible results in captures. A photograph that stands out in hardware for a dual system composed of a 64 Mpx main (dual pixel PDAF, OIS) and a 13 Mpx ultra wide angle. On the front it has a 13 Mpx more than enough for magnificent selfies and video recording. The screen is 6.1 inch AMOLED with 1,080 x 2,400 resolution with a 120 Hz refresh rate and a peak brightness of 2,000 nits. It has Corning Gorilla Glass 3 protection to protect the panel and resistance to water and dust thanks to IP67 certification. Google Pixel 8a Chema Flores The Free Android With a large screen and very special photography, Google’s Pixel 8a can be purchased on Amazon in Spain for a price of 399 euros and thus enjoy a 27% discount (its usual price is 549 euros) for the 128 GB variant. If the 256 GB storage option is preferred, it is available for 449 euros (regular price 609 euros) with a 26% discount. In his bowels runs the Tensor G3 chip designed by Google itself and that year after year it shows more power and better management of energy efficiency. It is accompanied by 8 GB of RAM and 128/256 GB storage. Chema Flores The Free Android Mentioned about energy efficiency, battery is 4,492 mAh with 18W fast charging and 8W wireless charging; one of the lowest specifications of a mobile phone that reaches the day of autonomy without any type of problem. The Google Pixel 8a moves away from the dimensions of other larger ones: 152.1 x 72.7 x 8.9 mm with a weight of 188 g. But there is more to the Pixel 8a with details that should not be ignored such as Bluetooth 5.3, WiFi 6e stereo speakers and on-screen fingerprint sensor. And if it is characterized by its computational photography, it also does so in software with a great novelty: Circle to searcha of the new experiences of the technological giant last year to make direct queries of everything that is generated on the screen by making a quick gesture.

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