The best paid Spanish manager in the world does not work in a great technological: sells “sugary water”

Maybe his name does not sound to you at all since, unlike Tim Cook, Jensen Huang or Satya Nadella, Ramón Laguarta does not direct a great technological. However, for seven years he has been the helm of one of the world’s largest brands in the world: Pepsico. Or as Steve Jobs would say: sell “sugary water“

According to the published data By Pepsico before his shareholders, the Catalan Ramón Laguarta, president and CEO of Pepsico, has established himself as the best paid Spanish manager in the world.

The best paid Spanish CEO in the world. As you collect The environmental environment Five daysin 2024, the total remuneration of Laguarta reached 28.8 million dollars. This salary milestone positions it well above other executives of large corporations, both in Spain and globally. Despite having reached this milestone, 2024 has not been the most lucrative year for Laguarta. According to records From the AFL -CO union, in 2023, the manager charged 33.9 million dollars, which meant 648 times the average salary of its employees.

However, Ramón Laguarta is not the only Spanish manager at the head of an American multinational who receives a millionaire remuneration. Joaquín Duato, CEO of Johnson & Johnson, He received a salary of 24.3 million, seeing its compensation reduced in 2024 compared to the 28.4 million that was pocketed in 2023. For his part, Enrique Lores, first HP executive, received a Salary compensation total of 19.4 million dollars.

Laguarta’s salary. Actually, Laguarta “only” received 1.76 million as a salary, which represents a 4% increase with respect to the same concept of 2023. In addition, the CEO received a bonus of 11 million dollars in company shares and metallic incentives of 6.8 million dollars. In this concept, the company has applied a significant cut with respect to 2023, when it received 13.4 million dollars.

To this figure, we must add 8.7 million dollars more in pension plans and other deferred remuneration, as well as $ 500,000 for personal expenses. Among personal expenses, the Use of private plane of the company. The sum of all these amounts corresponds to the aforementioned 28.8 million dollars that the manager pocketed in 2024.

Although their total income was reduced by 15% with respect to 2023, Laguarta continues to stand out as one of the best paid managers, and the Pepsian Board of Directors stood out in Its presentation of annual results The solid leadership of its Spanish CEO in turbulent economic times.

A “sugary water seller”. Laguarta occupies the position of president of Pepsico since 2018 and assumed the presidency of the Board of Directors in 2019. However, his career within the company began in 1996, when he joined the Spanish subsidiary of the company after a stage in front of Chupa Chups.

A decade before the arrival of Laguarta to Pepsico, Steve Jobs He told John Scullyat that time CEO of Pepsico, one of those phrases that have remained for posterity: “Do you want to sell sugary water for the rest of your life or do you want to come with me and change the world?” It should be noted that, in English, the expression ‘Sugar Water’ is also used to refer to something bland, without substance. As if being the Pepsi CEO was something unimportant.

There is no doubt that, in the case of Laguarta, directing a “sugary water” company has turned out to be very lucrative. However, the Apple CEO salary It continues to be better: in 2024, Tim Cook received 74.6 million in retribution. Point for Jobs.

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