The “pop” Catholicism of Hakuna and Llamados is filling pavilions with thousands of young people. The problem: they seem evangelical

Two Catholic events in Madrid in just 48 hours, making a couple of undeniable circumstances very clear. First, the Catholic faith has taken root among the youngest people speaking in their same language: with mega concerts and massive events. Second, behind this apparent en bloc following lie different trends that threaten to break up the crowded world of Spanish faith, overflowing with interests that pull in opposite directions. The events. On Monday, January 13, the Movistar Arena welcomed 6,000 people in ‘Llamados’, a prayer meeting organized by the Parish of Santo Domingo de la Calzada (Algete) and Alpha España (Spanish branch of Alpha International, a method of evangelization born in the 70s within Anglicanism and that explores faith in an informal environment). The next day, the Vistalegre Palace gathered 12,000 attendees at the Hakuna Group Music concertthe Catholic group fashionable in Spain. The debate. What has ignited the debate is the group’s presence in ‘Llamados’ hillsong as opening act This Australian evangelical group, a Protestant icon, is a clear example of some “evangelical ways” that radically depart from historical Catholic practices and discourses. Contemporary music with rock instruments, giant screens, an abundance of emotional personal testimonies, moments of worship with raised hands… and all in spaces more associated with concerts than with traditional liturgical celebrations. His actions are controversial among the most traditional sectors of Catholicismbut the discussion now reaches Spain. The context. Hakuna Group Musicthe Catholic youth movement founded in 2013 by Father José Pedro Manglano has become the emblem of this new trend of transforming faith into a mega-conceit. Their song ‘Huracán’ surpassed two million views on social networks after the September 2022 concert in Vistalegre, which brought together 8,000 people, figures within the reach of successful traditional pop groups. The precedent. This Spanish phenomenon has its clearest precedent in the United States. In July 2024, more than 50,000 Catholics gathered at Lucas Oil Stadium in Indianapolis for the National Eucharistic Congressan event that marked a turning point and where catholic bishops sang ‘How Great Is Our God’, the characteristic hymn of Elevation Churchone of the most influential evangelical megachurches in the world. For many faithful, this phenomenon represents “a new ecumenical liturgical movement“which is not based on the harsher and more inaccessible Catholic tradition, but on shared music and common experience. And the truth is that this drift towards pop is normal: after all, traditional sacred music is not designed for crowds of tens of thousands of people. In other words, it does not have choruses or lololós. The CWM. The music that plays in ‘Llamados’ and in Hakuna’s concerts falls within a specific genre: Contemporary Worship Music (CWM), born in American Pentecostal and charismatic churches since the 1960s. It is now a global industry that moves millions of dollars. Among its characteristics are lyrics focused on direct praise to God and written in the first person, simple and repetitive melodic structures designed to be chanted, and instrumentation typical of pop-rock bands. The goal: an immediate emotional experience. The criticisms. Some critics draw parallels of this movement with the prosperity gospel or prosperity theology, an evangelical current that teaches that God rewards faith with material success and health. Magazines like the Jesuit La Civiltà Cattolicaapproved by the Vatican, warned in 2022 that elements of this theology had penetrated Catholic communities, especially through the charismatic movement, transforming the traditional understanding of redemptive suffering. That is to say, the loss of the traditional penitential component of Catholicism, to which the Latin faction is so closely related, is perceived. In Spain, the Church has welcomed with open arms the avalanche of young faithful brought by these concerts and events. But there are dissident voices: the Catholic School of Apologetics speaks of ‘12 Reasons why it is not good to listen to Protestant music‘, and warns about the “tyranny of feeling” that prioritizes “feeling” over “believing”, as these songs often enunciate. At Catholic.net they talk that this type of music can inject Protestant beliefs into the Catholic faith, and there are numerous isolated voices that warn of the danger of these mass events. All with Calls. However, the advancement of phenomena like Llamados is important. Organizers have explicitly positioned it as a model of mass evangelization ahead of the Jubilee of Redemption in 2033, which will commemorate the 2,000th anniversary of the death and resurrection of Christ. With the religious practice in free fallevents like these are one of the few phenomena capable of massively mobilizing young people towards explicitly Christian experiences. But is it a renewal or just a youth fever, in line with the cycles of action and reaction (now that more conservative winds are blowing) that we have always experienced? In Xataka | A blessing that drives likes and sales: “x-ray of chic Catholicism”

pop divas have changed songs for content

On October 3, the new and successful album by Taylor Swift, at least if we understand that “coming out” means the physical fact that the vinyl is available to buy in stores and that you can already listen to the songs on Spotify. Because the reality is that the North American singer-songwriter lives in a perpetual state of promotion born from the fusion a few years ago of his private life and his work as an artist. We are not with the hackneyed “the album began when the artist faced the blank page”, but with a conscious effort to maintain attention for longer than the 41 minutes and 40 seconds it lasts. The Life of a Showgirl. We can say that the album started with her presentation on her now fiancé’s podcast, she continued with that Instagram announcement of your wedding with 37 million likes and continued with his “documentary”, the second highest grossing film October in the United States. To tell the truth, Taylor Swift, while continuing to dedicate herself mainly to making songs, has mutated into a politician. More than anything because it is in a constant campaign for the attention of his fans. or even if we want to see it from a more well-intentioned and not so commercial prism, he carries out a kind of public service for his followers. It can’t produce 12 songs every month, but it is capable of leaving small recurring crumbs to keep voracious fans in need of content entertained. ‘I Bet You Think About Me’ If for a mere mortal it is impossible to please everyonemuch less if you are the North American singer-songwriter, accustomed to criticism directed more at the person than at the music itself. Nor should the chapter of Taylor Swift in ‘Family Guy’‘, where they booed her for being happy with her boyfriend and writing songs about that instead of her disappointments in love; but there is some evident point and separation between the stage Eras Tour which closed about a year ago and The Life of a Showgirl. It’s not just Taylor Swift that the conversation around her new job is going to last weeks or even months. The album came out earlier this month, but how long have your fans been talking about it? His discography is his biography and each Was It is an approach to a chapter in the life of the singer from Pennsylvania. Her followers keep Swift relevant, whether because of re-recording of his previous albumsthe recovery of his masterstheir love relationships, your friends… Not only is his discography his biography, but both have a symbiotic relationship. Few details of her life are unknown to her fans, and with each new release, Swift creates new satellite experiences. She is fully aware of the attention she receives and of the entourage that will be willing to participate in everything she proposes; how to discover countless Easter Eggs to events unthinkable for other types of creators: yaa in 2014, anticipating the release of his album 1989Swift held a series of «1989 Secret Sessions» at his different residences around the world where carefully selected fans were told that they were going to attend some kind of secret event, without knowing what awaited them. Another example is the event that accompanied the re-recording of Grid and the launch of ‘All Too Well’ (10 minute version) (Taylor’s Version). On this occasion, Swift decides to present and give her fans a romantic and heartbreaking short film video clip. So, seeing how the author usually operates and seeing that the end of the pharaonic last tour was approaching, her audience was already rambling about what her new project would be. And, as always, Swift left them a clue: in her last show she went, after finishing her last song, to an orange door, beginning the color and the entrance of the new Was. (Taylor’s Version) With the singer-songwriter we have the impression that we are in a perpetual happening of You were and vinyls. The Life of a Showgirl It came out on October 3 but we were already in the loop of their new work and experiencing their new album since that ‘Karma’ at the end of the Eras Tour. It’s all part of a person’s life showgirl: their love relationship, their NFL appearances to see his fiancé, the revelation of his new job on his own sports podcast Travis Kelce and his brother Jasonthe promotion of the different vinyl versions that we can buy even without listening to a single, the announcement of his marriage and the conversation around his engagement ring. Perhaps it all started organically thanks to its global relevance, but there is little doubt that this continuous state of promotion is a marketing weapon that it uses to its advantage. It is curious that the fact of making all the songs on the album known to the public seems like another important step, but not even the main one. We not only talk about everything lore that is created just before the release, or the enormous and lucrative anticipation of fans that ends when they finally get to hear the songs. In the case of Swift it goes much further and is renewed with each new release: On this occasion the success of The Life of a Showgirl came accompanied by an event very box office in the form of a party/launch like ‘The Official Release Party of a Showgirl’. While waiting for the doors to the room to open, a girl of about seven years old arrived accompanied by her mother. Full of glitter and wearing a dress appropriate for the occasion, the man from the cinema asked her if she was coming to a birthday; “No, I’m coming to Taylor’s,” he snapped before looking for someone to exchange his words with. friendship bracelets. And like her, groups of friends or couples add up to a number of viewers well above the average for a Friday afternoon screening. This community … Read more

pop artists have turned suspense into the best marketing

Rosalia is one of the Spanish artists who has best understood the value and possibilities of social networks and internet to promote your work. He has thus perfected a time management strategy for his announcements based on leaving subtle clues about his upcoming works so that his fans immerse themselves in speculation and constant analysis. But she had never been so enigmatic and it had worked so well for her as with the publication of the sheet music of what could be one of her next songs. Allegrissimo. The unpublished scores are for a melody titled ‘Berghain’, and he has shared them through your newsletter on Substack. Speculation immediately arose: the score suggests a possible turn in her musical style towards arrangements for strings, which increases expectations about her next album, still unannounced, and which may take the artist into unexplored musical terrain. The “leak” was followed by posters in the Plaza de Callao in Madrid, with his face immersed in musical figures and staves. What is Berghain? But there are more meanings. Berghain is the name of a highly prestigious techno club in Germany, which is considered “the current techno capital of the world”, which somewhat contradicts the idea of ​​string arrangements. A red herring? In any case, the score is written on printed pages by the German G. Henle Verlag. After shipping, changed your Instagram profile picture and tweeted “LUX: LOVE” before deactivating your account. Fans assume that ‘LUX’ will be the title of their new album. The fans play. The most interesting thing about the release of the score has been that numerous followers have been encouraged to interpret the piece with various instruments, sharing their versions on social networks, especially on TikTok. The result is fascinating, with fans giving their versions of the melody with violins, pianos, flutes and even accordions. The Twitter account @elojoquetodolov has compiled the best, including interpretations of a second page of sheet music that the artist later sent. A success before leaving: the precedent of ‘Desphá’. In July 2022, when Rosalía sang her new song, ‘Despechá’, at the WiZink Center in Madrid, it had not yet been released on platforms or for sale. But the 15,000 people in the pavilion knew it. Rosalía, knowing how to handle this type of circumstances in her favor, quickly polled the public about the best title for the song and invited 20 people who knew the choreography to dance… on social networks. When the ‘Motomami’ tour began in Spain, in Almería, no one knew it, but the videos of the concerts running around the internet did the rest. That and 35 seconds of the song that Rosalía uploaded to the internet mid-tour. By the time he arrived in Madrid, influencers like María Pombo had spread it and made it a success. They are decisions like this, and masterful information dosage strategies, like the one that accompanied the release of their album ‘Motomami’ which has turned it into a study center for marketing experts and pop sociology. Rosalía is not an isolated case. There have been multiple examples of artists using the internet and social media to create puzzles, games with fans, and cutting-edge marketing to generate buzz. BTS: For the release of ‘Dynamite’ in 2020, BTS created a web page with multiple countdowns with different dates, without showing clear information. Each countdown gave way to exclusive content such as pre-purchase links or visual previews. This tactic kept the public’s interest for an entire month before the album’s release.​ Taylor Swift: ‘Reputation’ (2017) was promoted with a complete deletion of his Instagram, followed by cryptic images and symbols, such as snakes, that anticipated a dark turn in his image. This strategy was also carried out by Beyoncé in the releases of Lemonade (2016) and Renaissance (2022) with network deletion and cryptic messages. Although Beyoncé already knew what she was doing since 2013, when she released her self-titled album without any prior promotion, breaking traditional patterns. Ed Sheeran: For her song ‘Bad Habits’ in 2021, she created a Snapchat filter with digital fangs, encouraging fans to interact with them and create their own content.​ Frank Ocean: Known for his secretiveness and his use of absence to create buzz, he disappeared from the public scene for years before releasing his acclaimed ‘Blonde’ in 2016. Before that, he broadcast a live video on his website for several days, showing a figure building a ladder in a warehouse. Sabrina Carpenter: In 2018 he deleted his Instagram and for the release of ‘Short n’ Sweet’his team designed a campaign full of “Easter eggs” with clues and teasers. Before the release of ‘Man’s Best Friend’, he hosted secret listening sessions in Los Angeles and New York, allowing a select group of fans to hear it before anyone else. In promoting his song ‘Manchild’, he launched a campaign with eye-catching and enigmatic advertising posters in strategic places, with minimal and cryptic messages such as “Hey men” and “Amen”, Daft Punk. Of course. In Xataka | Rosalía and appropriation: why “Malamente” is accused of stealing from gypsy and Andalusian culture

The English Court begins its Internet week with chollazos in Xiaomi and Google mobiles, monitors, lego and funko pop

The English Court has begun its campaign Internet week. It will end on May 18 (Sunday) and in it we can find very good and varied offers in mobile phones and laptops, but also in Lego sets and even in Funko Pop figures! (There is a very striking of ‘The Lord of the Rings’). In this article we will review five of the best offers we can find in that campaign. Xiaomi 14t Pro by 699.90 eurosa very striking price taking into account that it is a configuration with 1 TB. LG Ultra by 899 eurosa good laptop whose battery offers an autonomy of up to 20 hours. Google Pixel 8a by 399.90 eurosa good price for a mobile that is quite complete. Lego – Stitch Set by 48.74 eurosa very well detailed construction set that is based on the character of the ‘Lilo and Stitch’ series. 3×2 in Funko Pop!a promotion Interesting in which we find a great assortment of figures. Xiaomi 14t Pro He Xiaomi 14t Pro It is one of the most interesting mobiles in its price segment. From the very launch date we have been able to find it on the offer and with several promotions, and so far he has not stopped receiving discounts. In the English Court we can find it for 699.90 euros In its configuration of 1 TB of internal storage, but we are looking for the best PCComponent price has it for 689 euros. Among all its characteristics and specifications, the Xiaomi 14t Pro It highlights, above all, for its screen 6.67 -inch AMOLED with 1.5K resolutionits compatibility with HDR10+ and its maximum brightness of 4,000 nits. In addition, the processor rides MEDATEK DIMENSITY 9300+ And for its photographic section the brand has collaborated with Leica. * Some price may have changed from the last review LG Ultra Apple’s macbook stand out, among many other things, for their good autonomy, but this is something that we can also find in other brands. For example, the LG Ultra It also offers very good autonomy, and it can also be bought in El Corte Inglés by 899 euros. The LG Ultra is a laptop that mounts a good IPS and 16 -inch anti -reflex screen. It has 16 GB of RAM and 512 GB of internal storage (SSD), comes with Windows 11 and, in addition, its battery offers a Autonomy of up to 20 hours. * Some price may have changed from the last review Google Pixel 8a Not all Google mobiles have a high price, the brand has also launched some models with a much more tight price. He Google Pixel 8afor example, it was launched at an official price of approximately 540 euros, but now it can be found in El Corte Inglés by 399.90 euros In its 128 GB configuration. It is also offer for 448.90 euros in its 256 GB configuration. As we see in other brand mobiles, the Google Pixel 8a It has a compact screen design Act 6.1 -inch display. Mount the Google Tensioner G3 processor, will have a good number of software updates and the camera offers a good experience. * Some price may have changed from the last review Lego – Stitch Set The movie Live Action of ‘Lilo and Stitch‘It will premiere within a few days, so stores such as El Corte Inglés have decided to lower the price of some related products. One of the most interesting is the set that the LEGO brand launched a while ago, since it is on offer for 48.74 euros. Stitch’s Lego set comes with a total of 730 pieces and is approximately 20 centimeters high. It stands out a lot for its design, but also for the possibility of adding buildable accessories; such as a flower, ice cream, a microphone or sunglasses. Lego Disney Classic – Stitch * Some price may have changed from the last review 3×2 in Funko Pop! The English Court has launched an interesting promotion 3×2 in a good assortment of toysamong which we find a lot of Funko Pop figures! Buying three figures, the store gives us the third unit (The cheapest, although almost all have the same price). One of the most cool figures is that of Barbol, from ‘The Lord of the Rings’which has a price of 23.95 euros. There are also many other Funko Pop figures! of Dogpool (‘Deadpool 3’), De Jinx and of Heimerdinger (‘Arcane’), from Bulbasaur (‘Pokémon’), from Luffy (‘One Piece’) and even Invincible (‘Invincible’). Funko Pop! The Lord of the Rings * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | The English Court and Buying (header), Xiaomi, LG, Google, Lego, Funko Pop! In Xataka | The best Xiaomi mobile price: purchase and comparative guide In Xataka | Best laptops in quality price. Which to buy depending on the use and eight recommended models

China is also eating the world of collection toys through a phenomenon: the Pop Mart

In the toy industry, the ‘Made in China’ label is no longer a stigma. At least, not since brands like Pop Mart has invaded the toy international panorama with accessible, modern products and whose sales are counted by millions. The giant of the hyperestilized dolls has captivated collectors and children from all over the world thanks to social networks, with an intergenerational impact that should be the envy of more “serious” industries. At least, While tariffs do not suppose a problem. What are they? The Pop Mart are the dolls that the company of the same name manufactures and that can be purchased Through its websitein specific stores that are opening (sometimes temporarily) by the main capitals of the world, and even in vending machines also more frequent. They are divided into series in which the same doll is shown in different variants, which makes them highly collectible. The fashion of aesthetics Cute It has made them products that go beyond children’s public, and their usual dissemination in surprise boxes that hide their content has led them to succeed in social networks. A viral impact. Undoubtedly, the ease of social networks to transcend borders has given Pop Mart’s thrust to be known outside China. A quick Pop Mart in Tiktok throws, only with creators of Spanish content, an infinite ristra of unboxings that have the addition that, being in many cases of surprise boxes, the users themselves, With hundreds of thousands of followersthey are the first to be surprised. A clear precedent: Funko Pop. The nature of the dolls partly remembers the Funko Popthe doll brand that have already become mainstream Absolute, all cut by the same aesthetic pattern, and which refer to multitude of franchises and trademarks. The Pop Mart, although they have a certain common iconic character among all, are subdivided into multiple collections and each one has its own aesthetics. Of course, they also surrender to the power of the franchises and have multiple collections dedicated to Disney, Harry Potter, SpongeBob, Marvel, Barbie and a long etcetera. The importance of authors. Pop Mart has another distinctive feature that distinguishes it from today Funko Pop: His support for designers and artists behind some of the doll lines, which gives him an air of exclusivity against more impersonal brands and also connects with another clear precedent of the phenomenon. This is the Art Toys, very expensive vinyl dolls that a couple of decades ago were epitome of modernity. Many more affordable than those, Pop Mart boasts of a designer shield With names like Lang, Ayan Deng, Pucky or Libby Frame. It is not surprising: thanks to one of them, Kasing Lung, has generated its best known property, Labubu. Labubu sweeps. Labubu is a kind of elf with a monkey appearance and a smile that seems out of the hell itself, and has become the property of Pop Mart most selling globally: it is part of a broader collection called The Monsters, and generated 419 million dollars last year for 419 million dollars in benefits for Pop Mart. It is not, that yes, the company’s best known brand in China, where the girl-girl triumphs Molly. This is the creation of a designer there, Kenny Wong, which corroborates the good eye that Pop has had put in the foreground the creators of his icons. Blind origins. The company was founded in 2000 by businessman Wang Ning, 38. In less than fifteen years he has managed to convert Pop Mart into one of the best known companies in China: in 2024 his actions rose 370%. His success is such that in September 2023 he opened his own attraction park in Beijing, Pop Land40 square kilometers. But it is its unstoppable world implementation that is drawing attention. International madness. According to data you handled Time magazine130 of the company’s 530 stores at the end of last year are outside China (the first in Spain It opened in Barcelona). In 2024, its benefits for international sales rose a spectacular 375%, which corroborates the growth that Europe and the United States is having. According to him Company’s own income reportin 2024 it had benefits of 1.8 billion dollars, of which 40% came from outside China. The viral surprise boxes. Part of the secret of Pop Mart is in the surprise boxes (or blind boxes, as the literal translation of Blind Boxes): The search for specific models, with special attention to special dolls, not described in catalogs, and that can leave each seventy and so many boxes, combine with the guarantee of not repeating surprise if you do not want. For example, if you buy a complete collection of six surprise boxes, it is known that those six They won’t have repeated dolls: The viralizable content, the gamification of the search and the commercial hook are as evident as effective. The invasion of Chinese toys. Of course, Pop Mart is not alone in this crazy race to earn the hearts of influencers and collectors. His fiercest competitor is TOP TOYfounded much more recently, in 2020. It is owned by Minisothe Chinese low -cost store chain specialized in consumer products. In 2024, they already had benefits of 134.84 million dollars, their products focus on licensed properties, and already have different 40 IPS dolls. With the project to open a thousand stores worldwide in the coming years, it is clear that a future toy also dominated by Chinese companies awaits us. Header | Choo Yut Shing in Flickr In Xataka | If China wants to dodge US tariffs, Russia can teach you a shortcut: Kyrgyzstan

If you did not buy the Echo Pop in the Amazon campaign, Mediamarkt has a good pack with two units and several bulbs

Amazon devices dropped a few weeks ago during the spring offers party campaign, but since then we have been able to find some offer. Now, during the campaign “April, save“From Mediamarkt, we can buy the Echo Pop pack with wiz bulbs by 99 euros. Pack (2 echo pop + 2 wiz bulbs) * Some price may have changed from the last review What does this Mediamarkt pack bring? First, the pack that the store has includes two units of the Echo popone of the last smart speakers launched by Amazon. Each of them comes with Alexathey can be connected between them to place them in different areas of the house and You can connect other compatible external devices or accessorieslike one sound bar or one Surveillance Chamber. On the other hand, the pack also comes with Two wiz bulbs. They can be connected to Echo Pop to be able to turn them off, turn them off or create routines and timers – through the Amazon Echo – by voice commands using the Alexa voice assistant. It is a good way to make contact with smart devices at home. Mediamarkt has also dropped the price of Another similar pack: It comes with two pop echo, but in this case it includes two Wiz smart plugs instead of bulbs. Personally, it seems more interesting because we can connect any device that goes cable to an electricity, also allowing to create routines or timers. The “bad” is that it costs more, since its price has dropped to the 129 euros. You may also interest you TAPO P100 – Smart Wifi Plug, Remote Control via app, timers and configurable schedules, energy savings link, compatible with Alexa and Google Home, 10 A, 2300 W * Some price may have changed from the last review Philips Hue – Smart LED bulb, E27 cap, warm adjustable light, 9W – 800 Lumens, Bluetooth, compatible with Zigbee and Alexa * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Image | Amazon, Wiz In Xataka | The six best LED bulbs to save on the light bill In Xataka | Best “intelligent” loudspeakers Amazon Echo. Which to buy and recommendations depending on the use

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