We no longer want to see “artists” but shows

Sphere sells movies and concerts in a way that neither streaming nor traditional theaters can replicate, a unique experience that risked becoming stale. such a Las Vegas extravagancethe place where the space is housed. However, the revenue data for the first quarter of 2026 not only speaks of healthy accounts, but also of the confirmation that live entertainment is mutating irreversibly. The aforementioned. Sphere Entertainment closed the first quarter of its fiscal 2026 year with $386.4 million in revenue, 38% more than what it earned in the previous twelve months. For the second time, the business of also the owner of Madison Square Garden, James Dolan, closes a positive quarter, with an operating profit of 7.2 million dollars compared to the 78.6 million losses (for the company as a whole) a year ago. The segment managed directly by Sphere almost doubled its turnover, up to 266 million dollars (69% more), driven above all by the controversial screening of ‘The Wizard of Oz’. Not everything is great news (first and last time we make the joke): the shares have risen 400% in the last year, but They fell by more than 5% on the same day of the announcement, because investors were comparing the quarter with an even better fourth quarter of 2025. The ups and downs of the stock market aside, what this data reflects is that the business is not stable, but depends on the show calendar. That is why he has already announced the residencies of Metallica (24 concerts from October 2026) or Backstreet Boys (56 nights this summer) well in advance. The magician’s bombshell. In 2025, Google and Sphere announced a collaboration to reconstruct ‘The Wizard of Oz’ from 1939 with artificial intelligence, using Gemini, I Spy and Image models to expand the frame and generate characters that were out of shot in the original film, but that did enter the monstrous screen of the venue. The project cost $100 million, as much as a medium-high budget film, and cut the footage to just over an hour. Between that and the radical visual change, which destroyed the original planning, they intensified the criticism. However, the reduction in duration allowed more passes to be scheduled per day. Tickets cost at least $104 and easily exceeded $200, depending on the seating in the stands. Result: more than two million tickets sold and $260 million in revenue since its premiere almost a year ago now, in August 2025. Dolan has clearly said that the numbers “demonstrate that Sphere’s business model works.” It is still striking that what comes from this success is a version of a classic film that does not resemble the hitherto untouchable original. Cinema, down. Meanwhile, the traditional film business continues without raising its head. In Spain, attendance fell by 8% in 2025, to 65 million viewers, the second consecutive year of decline. In the United States tobarely half of the adults set foot in a room throughout the year, with 769 million tickets sold compared to the record of 1.6 billion in 2002. And yet… premium formats are better than ever. IMAX closed 2025 with record revenue of 410 million dollars (+16%) and a global box office of 1,280 million dollars (+40%), with titles such as ‘Sinners’ or ‘F1’ contributing more than 20% of its debut collection in the United States. The concert industry is not far behind: for example, Live Nation closed 2025 with $25.2 billion in revenue (+9%). And in that part of concerts, Sphere is already among the venues with the most tickets sold on the planet, only behind the South Korean K-Arena Yokohama and the Movistar Arena in Madrid in the third quarter of 2025. The conclusions are clear: the public does not go out in search of generic offers, but rather unrepeatable experiences. Clearly, the ball is in the court of the movie theaters. The icing on the cake: the exterior. Sphere doesn’t live on tickets alone. Its exterior façade, the Exosphere, is the largest LED screen on the planet and works as an advertising medium which bills between 450,000 dollars for one day and 650,000 for a week of campaigning. Evian, for example, signed a multi-year sponsorship as the venue’s official water supplier in April, and analysts estimate that advertising could exceed 10% of the company’s total revenue in the coming years. Meanwhile, the spherical business does not stop: while the city of Las Vegas is falling in the number of visits (in 2025 it received 7.5% fewer visitors than the previous yearthe largest annual drop outside of the pandemic and since records exist, since 1970) Sphere Entertainment is already thinking about new venues. The second headquarters is being negotiated in National Harbor, in the state of Maryland but also very close to Washington DC Of course, we will have to wait: its opening is not scheduled until 2030. Header | Even Better

Artists are starting to ask their fans not to poop at concerts, even if they lose their place

Olivia Rodrigo has confessed that she recognizes her most devoted fans by smell. They are the ones who poop in the front rows, unable to stop looking at it even for a moment. Behind the eschatological joke there is a somewhat more controversial fact (if possible): the front row at concerts is currently so expensive that many fans are not willing to lose their place for a squeeze. The fans have greater strengths. At KISS Breakfastthe morning show on the British station KISS FM, the hosts asked Olivia Rodrigo about the most uncomfortable place she had ever had to go to the bathroom. The singer redirected the answer: has been to concerts and festivals where people wear diapers to stand in the front row, not move and do their business on siteand he noticed that closeness firsthand. “I’ve smelled it,” he said. It’s not the first. Other artists that make you want to. The first time he noticed the problem was at his concert in Hyde Park in June 2025: it is a venue that prohibits leaving and re-entering once the entrance has been scanned. There he read a fan’s poster announcing that I wore diapers to last in the front row. She is not the first artist: years before, in 2023, during Taylor Swift’s Eras Toura wave of fans was detected showing off their diapers so as not to miss a single minute of the more than three-hour repertoire. ‘Glossy’ magazine documented how content creators taught how to put them under their dresses and recommended the most discreet diaper brands. Part of the problem. The question is funny, but there is an aspect of this story that is not so funny. Rodrigo kicks off The Unraveled Tour in Hartford (Connecticut) next September, a tour of 86 dates around the world. Prices already confirmed by Ticketmaster range from $83.40 to $799.50. General court access is around $250 and VIP early entry packages to the pit will be between $540 and $554. With these amounts, it is normal that if a fan is willing to wait up to ten hours in line to get a good spot, they are also more than willing to piss themselves. The image of the hysterical fans who can’t hold their pee is replaced by a sadder one: the design of the venue penalizes going to the bathroom, and the fans have to manage as best they can. We can discuss whether there are artists who really deserve all this ordeal, but the point is that live prices are not going to go down, and as we have seen in phenomena like Bad Bunnyconcerts are the new place where you have to be. With or without diapers. They all smell. Rodrigo is not the only one who has suffered from the issue in recent weeks. At a concert by folk singer-songwriter Noah Kahan in Philadelphia on June 26, someone didn’t even put on a diaper: defecated directly next to the seats. Kahan approached him the next day at Days later, in Toronto, he had the public recite an oath: upon entering the premises you sign a social contract by which you should not do belly on the floor. The size of the artist (and the age of the audience) who goes to see Rodrigo or Taylor Swift and who goes to see Kahan is different, so perhaps the proximity in time of this eschatological drift of the concerts may be coincidental. But of course, it articulates a story about how concerts have become luxurious and very expensive prisons that restrict us from the most basic needs. Of course, it opens the door to highly expressive means of claiming for crowding and delays. Header | NRK P3 In Xataka | In 1966, a professor traveled to Cartagena to meet John Lennon. And thanks to him Spain began to learn English

Disney scraps Marvel creative team and loses many of the artists who gave visual shape to the MCU

The character and setting designers who built the visual identity of the Marvel Universefrom the first Iron Man suit to the looks of recent villains like Killmonger, have in some cases been in the studio for more than ten years. On April 14, many of them received their dismissal letters: these tasks will be outsourced. What has happened? This April 14, in the middle of CinemaCon (a paradoxical moment, with the industry in full swing to announce films for the next two years), The Walt Disney Company executed the first big snip of the Josh D’Amaro era, your new CEO: about a thousand layoffs throughout the company. Marvel has been one of the company’s worst-hit factions: around 8% of the combined workforce of Marvel Entertainment in New York and Marvel Studios in Burbank. have suffered cuts in almost every department: film and TV production, comics, franchises, finance, legal and visual development. What the CEO says. D’Amaro, in an internal communication to those affectedacknowledges that the decision is “harsh” but clarifies that it does not reflect “his contributions or the overall strength of the company.” That is, he suggests that it is a restructuring designed before he stepped foot in the CEO’s office, inherited from the roadmap that Bob Iger left ready before leaving. It makes sense: a layoff of a thousand people is not decided overnight. Goodbye Marvel. The most symbolic blow has been suffered by the Visual Development department of Marvel Studios. Virtually all equipment has been dismantled: Only a small group of permanent employees remain to coordinate the hiring of external artists per project. This team was responsible for aspects as essential to the MCU as the costume and character design of the franchise’s films, since one of the most significant features of the MCU is the visual coherence they have maintained in thirty productions. Radical change. Now all that work is outsourced. From now on, Marvel Studios will retain a minimal team that will be responsible for hiring external artists based on each project. It is a common practice in the video game industry and in the production of visual effects (in the latter field, in fact, it had been done this way at Marvel, not without its corresponding controversies), but it represents a substantial change in model for a department that had always been integrated into the foundations of the studio. Is Marvel going bad? Not quite. It is a logical step after the latest movements that the company has made. After recognizing that under the command of Bob Chapek quantity had prevailed over qualitywhich had given rise to a certain exhaustion, after Iger’s return as CEO in 2022 there was a turnaround in the opposite direction. In 2025 there was only one MCU premiere, in 2026 we will only have ‘Spider-Man: Brand New Day’ and ‘Avengers: Doomsday‘ in theaters and ‘Daredevil: Born Again’ and ‘VisionQuest’ on Disney+. This reduction in scale is what has made it evident that the staff was oversized. Layoffs in film and television production are the direct consequence of the reduction of the calendar. The numbers, in proportion. Between 2023 and 2025, the Iger era has already eliminated around 8,000 positions at Disney and generated a savings of 7.5 billion dollars. The current 1,000 layoffs represent less than 1% of the company’s 231,000 global employees, a number that in absolute terms may not seem very large. But the truth is that in the specific case of the Marvel Visual Development team it amounts to a certain erasure of the department at a critical moment: when we have to start preparing the continuation of ‘Doomsday’: ‘Secret Wars’, scheduled for release in December 2027. Other changes. Many of the layoffs affect the marketing department, unified under the sole command of the newly appointed head of that area of ​​the business, Asad Ayaz. As has been knownthe cuts reach marketing, advertising, production and corporate functions teams at ESPN, the studios and the product and technology area, in addition to the aforementioned cuts at Marvel. The decision fits the profile of D’Amaro, who has spent almost three decades at Disney, but his career is unrelated to the audiovisual content business. He was the architect of the largest theme park expansion in the company’s history, and the Experiences division he led generated, in the first quarter of 2026, about 75% of Disney’s total operating profit. In Xataka | ‘Avengers: Doomsday’, everything we know about Marvel’s next big event

We have reached a point where artists have to explain that they have made their works without the help of AI and not the other way around.

“I spent 40 hours making a digital painting and the first comment I get says: nice AI art.” He tells it a user on Redditbut it is not an isolated case. Not too long ago, we thought that the solution was tag all AI-made contentbut we quickly realized that It was a huge challenge.. Today, it is human artists who have to defend that their art is real. What is happening. More and more artists are accused of having used AI in their works, especially when they are works that tend more towards realism and have a high level of detail. Many artists choose share your entire work process on networks and some deliver the files in layers to their clients to cover their backs and so that there is no room for doubt. It is not something that happens only with plastic arts, they have also been accused video game developers and writers. If I don’t know if it’s AI, then everything is AI. AI imaging capabilities have reached a level where the eye is no longer able to distinguish a real image from a generated one. Our ability to capture and distinguish visual information is suffering a shock in real time and the natural response is distrust; Since we can no longer trust what our eyes see, we question it. Is something too well drawn? It must be AI. Is a text suspiciously well written? You sure have done it with ChatGPT. It is a defensive posture that also responds to the fact that, if you believe something false, you look like a loser, while if you question something real, you are simply a skeptic. Label the human. Labeling AI content sounded good, but it hasn’t worked. Much of the blame lies with the platforms for not having been tougher with their application. We have the case of Etsy, a platform that was the refuge of crafts and has ended up becoming a bazaar of slop AI that pretends to be real. In this context, the solution seems to be just the opposite: labeling what is made by humans, as a kind of quality seal. Adam Mosseri said itdirector of Instagram, a few months ago: Platforms like Instagram do a good job of identifying AI-generated content, but their effectiveness will decrease over time as AI improves. It will be more practical to identify real content than fake content. AI detectors are not reliable. It is a fact and we have seen it on several occasions: universities falsely accusing hundreds of students of using AI because a software (also AI, of course) told him so, AI detectors who believe ‘One Hundred Years of Solitude’ was made with a chatbot…The quality of content generated with AI is advancing so quickly that it is no longer impossible to distinguish it from the real thing, which is why the proposal for human content labels makes sense. Something like the ‘denomination of origin’ seal on food. There are several proposals. They count in Verge that there are quite a few proposals that want to praise human content, offered by different associations such as Not By AI, ProudlyHuman, Human Authored or Human Made. The problem is that many of these labels do not have a complex authentication process behind them, but are based on simple trust. For it to be a reliable label, it is necessary to verify the work process using sketches or diagrams, something that is much more laborious to achieve. In Xataka | Crocheting was a peaceful refuge from the stress and information overload of the internet. Until AI arrived

In Ireland they fear that artists will go without food because of AI. So he’s going to give them a basic income.

The AI ​​is putting into serious doubt the continuity of different sectors as varied as the programmersthe music producerscinema and even illustrators. Creating a painting, a song, a video clip or an app used to involve having talent and the necessary knowledge. Now it is enough to choose the right AI model. A few days ago, the United Kingdom government was considering the possibility of implement a universal basic income to alleviate the effects of AI. The Irish government has gone ahead of them and has already launched an initiative in which it provides a basic monthly income to 2,000 artists. According to an official report of the impact of the measure, each public euro contributed to this basic income generates 1.39 euros of return. A test that is consolidated. In 2022, Ireland launched a pilot project of universal basic income for artists with which it sought to reduce the impact of COVID-19 on the cultural industry. The test turned out to be an unexpected success, so the Irish Administration has chosen to consolidate it by turning the Basic Income for the Arts into a tool against the precariousness of artists, and prevent them from abandoning their creative work. for economic reasons. According what was published by EFEthe Irish executive has provided the project with a budget item of 18.27 million euros so that 2,000 artists benefit from a payment of 325 euros per week. “This is an important milestone for the arts in Ireland and how we support them,” said Patrick O’Donovan, Ireland’s Minister for Arts and Culture. “Ireland is a world leader in supporting artists thanks to the BIA (Basic Income for the Arts),” he added in the official statement of the measure. A test that was a success. The pilot program started in November 2022 after the pandemic, selecting 2,000 artists from 9,025 applications through a lottery to avoid bias. Each one received 325 euros net per week for 36 months, equivalent to 16,900 euros per year, tax-free and without working conditions. The composition reflected the diversity of the sector: 707 in visual arts such as painters and sculptors, 584 musicians and composers, 204 filmmakers and audiovisuals, 170 writers and poets, 160 in theater and dance, plus 175 in mixed areas such as design or performance. This randomized design allowed us to measure real effects without bias for successful profiles. The pilot test was subjected to a study constant from independent entities, which were able to measure the benefits of the measure. The pilot demonstrated with data that 325 euros per week was enough to cover part of the basic expenses, freeing up to 25 extra hours per week so that the artists could dedicate time to creating. That is, it was low enough to allow artists to dedicate time to their artistic production, but not so low as to make them dependent on it. It is a basic income, but with conditions. The measure allows maintaining the same economic conditions as the 2022 program, but incorporates a series of conditions that avoid dependency by assigning it to alternative three-year periods. That is, the beneficiaries of the income in the 2026-2029 cycle cannot opt ​​for the 2029-2032 cycle, but they are eligible again for the 2032-2035 cycle. In addition, at the end of each cycle, there is a gradual three-month decrease in income, where the payment drops by 25% per month to facilitate the transition until they stop receiving it. More art, less precariousness. The more consolidated results of the pilot test published in September 2025, indicated that the initial investment in the project was 105 million euros, of which only 72 million were executed. However, that was enough to obtain a return of around 80 million euros. The artists who participated in the test increased their monthly income by an average of 500 euros, while their income from non-artistic activities was reduced by an average of 280 euros. That is, the basic income allowed artists to concentrate on their creations and make them profitable, allowing them live from his art and not from precarious or part-time jobs. “The economic return on this investment in Ireland’s artists and creative arts workers is having an immediate positive impact for the sector and the economy in general,” said the Irish culture minister. In Xataka | Barcelona tested a basic income of 1,297 euros per month and the job search was reduced by 22%: the test was a success Image | Unsplash (Dillon Wanner)

which artists participate, schedule and how to watch the online music contest

Let’s explain to you when and how to watch the final of Benidorm Fest 2026the RTVE musical competition. This is the contest from which in recent years the song that would go to Eurovision has emerged, but which continues despite the fact that Spain has withdrawn from the European event. Let’s start by telling you which artists with which songs will participate in the final of the Benidorm Fest in 2026. Then, we will remind you of the date and time of the final, because the schedule is different from that of the semifinals. And we’ll finish by telling you how you can watch the show. Benidorm Fest 2026 finalists Below we leave you the list of finalists of this musical contest. In it, we will tell you first the artist and then the song with which they perform. And then, with the votes of the public and jury, the winner will emerge from among them. Tony Grox & LUCYCALYS with I WILL LOVE They raise moons with What are you going to do? KITAI with Love makes you afraid Mikel Herzog Jr. with My Half Kenneth with The eyes don’t lie María León ft. Julia Medina with Ladies and the Tramp Miranda! & dance momma with I wake up loving you MAY with touch me Rosalinda Galan with Mataora Dani J with Dancing you The Quinquis with You Don’t Love Me ASHA with Tourist Date and time of the Benidorm Fest 2025 final The final of Benidorm Fest 2026 will be today, Saturday February 14 2026. The final will begin at 22:00ten at night, in pure prime time. It is important to remember this, because the semifinals were almost an hour later. By 1 in the morning the winner will be known, since that will be when the press conference will be held. How to watch the final of Benidorm Fest 2025 The final of Benidorm Fest 2026 will be broadcast live on Spanish Television La1. This means that you will be able to watch the contest openly and for free from any television with access to DTT. You can also see it online from the RTVE Play website or mobile applicationin rtve.es/play. But if you prefer, you can also see it with the official RTVE Play app on Google Play for Android, and in the App Store for iOS. This will allow you to watch it on mobile phones, tablets and devices with Android TV or Apple TV. There are also official applications for Smart TVs from the main manufacturers. And as an alternative, you can also use applications that allow you watch DTT live online on any device, such as TiViFy, DTT Channels and other similar alternatives. In Xataka Basics | Free TV and DTT channels for your TV: guide with 26 services and apps with hundreds of channels without having to pay

Xania Monet is one of the most popular artists of the moment. It is also an AI that has just signed a million-dollar contract

It seemed like an area of ​​culture that remained for the moment in the background before the million-dollar demands of Hollywood production companies and publishing giants, but hostilities are also intensifying in the field of pop music: through AIthere are composers who create singers that do not exist, who have a considerable following on streaming platforms and who get them million-dollar contracts. And meanwhile, distributors and producers defend their corralito with demands for the tools that generate these new phenomena. The figures are beginning to be in the millions, so this has only just begun. The Xania Monet case. The poet Telisha Jones, 31, tried a new method in the summer of 2025 to capture her verses: she introduced her poems into Sunothe artificial intelligence platform capable of converting text into complete songs. The tool not only put music to their words, but gave them a powerful voice, with the timbre of a professional R&B singer. Jones’ lyrics were brought to life through an algorithm trained on millions of previous recordings. This is how Xania Monet was borna digital avatar with a presence on social networks and, shortly after, a catalog that soon circulated on social media platforms. streaming. The climb. In just two months, Xania Monet accumulated figures that many human artists take years to achieve. Your theme’How Was I Supposed to Know‘ rose to first place in the Billboard R&B Digital Sales Chart. This same month, the song reached number 30 on the Adult R&B Airplay: that is, real radio stations are playing it. Another song, ‘Let Go, Let God‘, more in the thematic parameters of gospel, reached number 21 on Hot Gospel Songs. All of this points to a reach that is not exactly small: 17 million total views in the United States in two months. It reached a peak of more than 5 million streams in just seven days. On Spotify, the number of monthly listeners is around 530,000, while on social networks, the avatar accumulates close to 770,000 followers between Instagram, TikTok and YouTube. The millionaire contract. From there, success (and money). According to Billboardseveral record labels initially requested meetings with Jones, but she refused to activate her camera and sing for the executives, for obvious reasons. But the offers have ended up arriving, one of them from 3 million dollars. Some labels linked to major record companies such as Universal, Sony or Warner withdrew from the bid for Monet because their respective companies have lawsuits against Suno for copyright infringement. The winner was Hallwood Media, an independent company owned by a former president of the legendary Geffen Records. It is not his first signing of these characteristics: weeks ago he had signed imoliveranother music creator by using Suno. The doubts. The case raises multiple legal and ethical questions: who is really the author of a song whose lyrics are written by a human but whose music, voice and arrangements are generated by a machine? Jones claims that she owns all songwriting and production rights, based on Suno’s terms of service. However, the United States Copyright Office has established that will not grant protection to works whose “expressive elements are determined by a machine”making it unclear who is going to pocket the $50,000 generated from rights to date. But there is also the eternal issue of generative AIs: Xania Monet’s voice bears notable similarities to established singers, such as Beyoncé. If their voice was generated by training the model with protected recordings, to what extent would the original artists not have to be compensated? That’s without going into the primary ethical question, with almost existential overtones: the implications of an artist without a body and without years of practice behind her competing with flesh-and-blood musicians for space on the lists. The imoliver case. He was ahead of Xania Monet and behind him is Oliver McCann, who He defines himself as a “musical designer”since he also lacks traditional musical training. His work with Suno consists of introducing textual indications into the platform describing atmospheres, emotions or genres and polishing it. In July 2025 he was signed by Hallwood Media, which has replicated that same strategy with Monet: in August a song was uploaded to streaming, and a series of songs followed with marketing support, to finally release a complete album. The legal controversy. In June 2024, the Recording Industry Association of America (RIAA) launched what would become one of the most significant legal battles of the music industry in recent times. On behalf of Universal Music Group, Sony Music Entertainment and Warner Music Group, he presented simultaneous lawsuits against Suno and Udiothe two dominant platforms in music generation by artificial intelligence. They were accused of massive and systematic copyright infringement: both companies had fed their AI models millions of protected songs without obtaining licenses or permissions. In August, Suno acknowledged that this was indeed the case, and that this practice was perfectly legal under the doctrine of “fair use”. According to her, the songs generated are new and legal. So the companies increased their attack, adding to their lawsuit an accusation that they had obtained their songs through Youtube piracy and ripping: “the largest theft of intellectual property in human history.” To resolve this conflict (which has led companies like Anthropic to pay 1.5 billion dollars to resolve a lawsuit of the same type, but in the literary field) we must answer a fundamental question, and one that will determine the future of people like Monet and imoliver: who is the legal owner of the songs generated by these platforms? In Xataka | We have created these three songs using Suno AI v3. It’s the most spectacular thing we’ve seen in a long time.

what they are and how to access them to know which artists you have listened to the most each week

Let’s tell you what are Spotify listening statisticsan internal feature that the streaming application has launched for its subscribers. Just as there are external pages and services to be able to see your Spotify statistics With all the songs you’ve been listening to month after month, now the service has released its own. We will start by explaining to you what exactly these statistics are and what data will you be able to see in them. Then, we will explain how you can access them, so you can see yours. What are Spotify listening statistics Spotify listening statistics are a page within the Spotify mobile application, where you will be able to see What artists have you listened to the most? every week. Thus, whenever you want you can see the most popular artists of the moment, those to whom you have spent the most hours. These are quite limited statistics.. At the moment you will only be able to see those for each week, but not the statistics for each month or each year. Additionally, each week you will only be able to see the five artists you have listened to the mostas well as changes in the ranking, but you will not be able to know the total number of listens or minutes of each artist. If you settle for some basic statistics that you will be able to share With views for Instagram stories and other social networks, you will have more than enough. But if you are looking for something more advanced, then you will have to go to services like stats.fm either last.fm. In addition to the artists you’ve listened to the most each week, the listening statistics will also give you some other notable data, such as if you are one of the first to listen to a very popular album that just came out, or when you’ve had a considerable streak of days listening to a specific artist. It will also tell you if in specific weeks you have had a considerable number of hours of listening. How to access statistics What you have to do is make sure you have the Spotify app updated to its latest version. When you do, click on your profile photo to open the options and messages menu, and in it click on the option Listening statistics. Once you do, you will go to the page where a list of all the weeks is shown with the most listened to artists in each one, and some other notable information. Now, you can click on each week to see the full list, or click on the share button to get an image in the form of a story for social networks. In Xataka Basics | Create your own Spotify: 14 audio servers to host your music collection and listen to it wherever you want

more and more Spanish artists look to the Catholic

We cannot fully analyze the religious implications of an album that hasn’t been released yet. But we can put an unanswerable question on the table: aesthetically, and quite possibly also thematically, Rosalía has taken a turn towards Catholic iconography. It is an element to which she is not at all alien from previous works, but ‘Lux’ seems to have a deeper impact on it. Let’s see what it can mean and, above all, why it is not so much a whim of the artist or a marketing maneuver as swimming in a current that is very favorable at the moment: the modern and youthful vindication of the majority faith in Spain. Rosalía the pious. Little by little, Rosalía is slipping elements of Catholic iconography into this new album beyond the enigmatic title, also with a clear spiritual component. We have seen it biting a rosary in the presence of an orchestra that was playing, perhaps, his famous score ‘Berhghain’. On the cover of the album she appears with a kind of white elastic habit, like that of the Cistercians or the Dominicans, but with her arms under the cloth (something that does not point to a straitjacket, as has been said, but to the tendency of the 19th century veiled sculptures). That’s it, although fans are already finding parallels in the most diverse places. Well, almost everything: in the CD cookie we can find a reference to the philosopher and activist Simone Weilthe quote “Love is not comfort, it is light.” Weil’s spiritual aspect constitutes the core of his existential thought, characterized by a ceaseless search for truth, universal compassion and union with the divine outside of religious dogmas. For her, work, suffering and attention constituted forms of prayer and knowledge of God. But that’s not all. At the moment, Rosalía is being accused of using religion as an advertising tool, but the truth is that Catholic iconography has always made small appearances in the visual section of her creations. His debut ‘Los Angeles’aside from the title, was full of references to religious rituals surrounding death. ‘The evil will‘ It was a thematic work that abounded in liturgical references, and had on the cover the image of Rosalía characterized as a Catholic Virgin. There are constant references to religion in choruses, psalms or prayers in the lyrics, versions of classics of sacred poetry such as the ‘Although it’s night‘ based on Saint John of the Cross and visual nods such as the famous Nazarene on a scooter from the video clip of ‘Badly‘. And observers like the journalist Carlos Primo have seen more: for example, his collaboration with Bernat Vivancos for his appearance at the Goya ceremony covering Los Chunguitos with a choir. Vivancos has not only directed the liturgical choir of the Escolanía de Montserrat, but also released an album, ‘Blanc’, with sacred content. ​ It’s not the first. Whether it is an aesthetic or marketing maneuver or comes from a genuine personal feeling (of course, in the first interviews is giving everything in terms of spiritual dedication), it is not the first (as Noel Ceballos said, every pop artist is destined for a Catholic Era). There are those who even look back to the eighties and to Madonna, who with her ‘Like a Prayer’ stirred up Catholics from half the worldalthough the religious themes in his album came from both a personal conviction and a calculated turn in his career to move away from a frivolous image. Lady Gaga also carried out a similar transformation in recent yearsalthough here it was more due to experimentation with the religious aesthetics. There is criticism. Some of the most visceral criticism it is receiving in this regard comes from content creators with progressive ideology. like skinnybangbangwhich relate nun habits to a conservative wave that has also reached pop artists. This is a turn that had already been noted when Rosalía left behind the overproduction of kilometric eyelashes and shrimp nails and hugged the nuncoreaesthetic neopuritanism and the voluntary celibacyas he has stated in recent interviews. A turn that journalists like Noemí López Trujillo They have been read more as an approach to mainstream schools of thought that criticize artists like Sabrina Carpenter for being excessively brazen and promiscuous. This is the youth of the Pope. That is to say, Rosalía is part of a current trend of interest in the Catholic faith as a narrative and symbolic background. It is not so much a devotional return as an artistic and emotional approach to the religious experience, used to explore identities, family wounds or searches for meaning. The most striking and media examples of this trend are Los Javis and Alauda Ruiz de Azúa (apart from the creators who already make openly propagandistic creation, such as hakuna and Effetaand whose almost massive interest among a large sector of young Spaniards we have already talked about), but they are not the only ones. To fame for being Catholic. Since ‘The Call’ in 2017, Los Javis incorporates Catholic symbolism passed through a pop filter (nuns, divine apparitions, prayers, songs) into many of their works. In ‘the messiah‘They explored it from a darker turn, but still without losing the spirituality, which is also seen as a therapeutic relief for those seeking to be comforted. ​On the other hand, Alauda Ruiz de Azúa, with ‘Los Domingos’ (recent Concha de Oro in San Sebastián) proposes an unusual story in Spanish cinema: that of a teenager who wants to be a cloistered nun. Far from ironizing faith, the director portrays the religious vocation from a respectful perspective, allowing characters with faith to speak on their own terms, with an austere and contemplative tone. They are not the only ones. Multiple Spanish artists have entered into the theme of the Catholic faith and its impact on Spanish society, absolutely inescapable after forty years of dictatorship and imposition. Among the young people who, just as they are rediscovering the bulls rediscover Catholic icons, we could highlight Pilar Palomero (in … Read more

pop artists have turned suspense into the best marketing

Rosalia is one of the Spanish artists who has best understood the value and possibilities of social networks and internet to promote your work. He has thus perfected a time management strategy for his announcements based on leaving subtle clues about his upcoming works so that his fans immerse themselves in speculation and constant analysis. But she had never been so enigmatic and it had worked so well for her as with the publication of the sheet music of what could be one of her next songs. Allegrissimo. The unpublished scores are for a melody titled ‘Berghain’, and he has shared them through your newsletter on Substack. Speculation immediately arose: the score suggests a possible turn in her musical style towards arrangements for strings, which increases expectations about her next album, still unannounced, and which may take the artist into unexplored musical terrain. The “leak” was followed by posters in the Plaza de Callao in Madrid, with his face immersed in musical figures and staves. What is Berghain? But there are more meanings. Berghain is the name of a highly prestigious techno club in Germany, which is considered “the current techno capital of the world”, which somewhat contradicts the idea of ​​string arrangements. A red herring? In any case, the score is written on printed pages by the German G. Henle Verlag. After shipping, changed your Instagram profile picture and tweeted “LUX: LOVE” before deactivating your account. Fans assume that ‘LUX’ will be the title of their new album. The fans play. The most interesting thing about the release of the score has been that numerous followers have been encouraged to interpret the piece with various instruments, sharing their versions on social networks, especially on TikTok. The result is fascinating, with fans giving their versions of the melody with violins, pianos, flutes and even accordions. The Twitter account @elojoquetodolov has compiled the best, including interpretations of a second page of sheet music that the artist later sent. A success before leaving: the precedent of ‘Desphá’. In July 2022, when Rosalía sang her new song, ‘Despechá’, at the WiZink Center in Madrid, it had not yet been released on platforms or for sale. But the 15,000 people in the pavilion knew it. Rosalía, knowing how to handle this type of circumstances in her favor, quickly polled the public about the best title for the song and invited 20 people who knew the choreography to dance… on social networks. When the ‘Motomami’ tour began in Spain, in Almería, no one knew it, but the videos of the concerts running around the internet did the rest. That and 35 seconds of the song that Rosalía uploaded to the internet mid-tour. By the time he arrived in Madrid, influencers like María Pombo had spread it and made it a success. They are decisions like this, and masterful information dosage strategies, like the one that accompanied the release of their album ‘Motomami’ which has turned it into a study center for marketing experts and pop sociology. Rosalía is not an isolated case. There have been multiple examples of artists using the internet and social media to create puzzles, games with fans, and cutting-edge marketing to generate buzz. BTS: For the release of ‘Dynamite’ in 2020, BTS created a web page with multiple countdowns with different dates, without showing clear information. Each countdown gave way to exclusive content such as pre-purchase links or visual previews. This tactic kept the public’s interest for an entire month before the album’s release.​ Taylor Swift: ‘Reputation’ (2017) was promoted with a complete deletion of his Instagram, followed by cryptic images and symbols, such as snakes, that anticipated a dark turn in his image. This strategy was also carried out by Beyoncé in the releases of Lemonade (2016) and Renaissance (2022) with network deletion and cryptic messages. Although Beyoncé already knew what she was doing since 2013, when she released her self-titled album without any prior promotion, breaking traditional patterns. Ed Sheeran: For her song ‘Bad Habits’ in 2021, she created a Snapchat filter with digital fangs, encouraging fans to interact with them and create their own content.​ Frank Ocean: Known for his secretiveness and his use of absence to create buzz, he disappeared from the public scene for years before releasing his acclaimed ‘Blonde’ in 2016. Before that, he broadcast a live video on his website for several days, showing a figure building a ladder in a warehouse. Sabrina Carpenter: In 2018 he deleted his Instagram and for the release of ‘Short n’ Sweet’his team designed a campaign full of “Easter eggs” with clues and teasers. Before the release of ‘Man’s Best Friend’, he hosted secret listening sessions in Los Angeles and New York, allowing a select group of fans to hear it before anyone else. In promoting his song ‘Manchild’, he launched a campaign with eye-catching and enigmatic advertising posters in strategic places, with minimal and cryptic messages such as “Hey men” and “Amen”, Daft Punk. Of course. In Xataka | Rosalía and appropriation: why “Malamente” is accused of stealing from gypsy and Andalusian culture

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