platforms

Apple TV has decided to swim against the current of all streaming platforms with a singular decision: not to put ads

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The common note among all streaming platforms, beyond catalog details, seems to be in the search for profit by raising cheaper rates in exchange for advertising interruptions. Apple, however, seems determined to differentiate itself, which can undoubtedly bring benefits at an economic and image level. Which is exactly what would benefit you the most at this moment. No ads. Eddy Cue, senior vice president of Apple Services, has confirmed in an interview with Screen International that the company has no plans to launch an Apple TV subscription with ads. The refusal is not indefinite, but at this time that is Apple’s decision. Cue states that “we will not include them for now. It is not a forever negative, but at the moment there are no plans”, and it comes in a context where practically all of its large competitors are expanding their advertising strategies, with more and more rates with ads. Because. He streaming has entered into something we could call his “advertising era“But Apple wants to differentiate itself from there: it believes that if it can maintain a competitive price, consumers will value not having their content interrupted by ads. It is a position that connects directly with the brand’s DNA: control over the user experience, frictionless design, and a commitment to the perception of premium value even if the price is not the highest on the market. It is the same philosophy that applies with Apple Musicwhich has never competed with free, ad-supported versions. What is coming. Apple’s decision takes on its true dimension when you look at what is happening in the rest of the industry. One of the next trends that is going to reach us are ads that fire even if the content is paused. At the moment, in the United States it is Peacock that is experimenting with this way of displaying ads, as well as Netflix in some territories. Disney+ has also shown interest in incorporating it into its catalog. That is to say, what is coming for the more immediate future are increasingly invasive ads, in the style of YouTube or Spotify on their cheaper accounts, and which undoubtedly revalue decisions like Apple’s. Prices: competitive but quality. AppleTV It currently costs 9.99 euros per month in Spainwhile in the United States the price has reached $12.99. At first glance, it might seem expensive compared to competitors’ basic plans. But this is where Apple has executed an interesting positioning maneuver: it does not compete in the low end of the market, but instead offers premium features at an intermediate price. The key is that all content is available in 4K HDR quality with spatial audio, at no additional cost and without advertising interruptions. But also, there are no steps, no temptation to “improve” the plan. You pay a single fee and access the full experience. It’s a radically simple model in a market that has become increasingly (unnecessarily) complicated. Comparison with other services. Apple’s tactic is evident: for 9.99 euros, Apple TV offers an experience equivalent to competing premium planswhich cost between 13.99 and 19.99 euros. It is not the cheapest option on the market (that happens with the ad-supported plans of Disney+, €5.99, or Netflix, €6.99) but it offers superior features at an average price: accessible enough to not seem exclusive, premium enough to justify the quality. What Apple TV offers. If we stay with the numbers, Apple TV loses by a landslide: just 226 titles in its catalog, a microscopic figure compared to Netflix’s 5,720, Prime Video’s 5,354, Disney+’s 2,461 or even HBO Max’s 2,300. according to recent calculations. It only makes sense if the catalog is measured by the quality of the content. While Netflix and Prime Video invest millions in producing and acquiring piece-rate content, Apple TV focuses on fewer productions, but ones that convey exclusivity. Although Apple is far from having series with the impact of ‘Stranger Things’, its biggest hits (‘Separation’, ‘Silo’, ‘F1’), convey that feeling of “there is no filler” that compensates for the smaller amount. The decision to dispense with advertisements for the moment moves along the same lines: to provide the viewer with something that no one else does, an experience of enjoying the series without interruptions or noise. Even if you have to pay something more (and even though the platform accounts they are not at their best). In Xataka | If the question is “where to watch all sports on a single platform”, one company wants to have the answer: Apple

We are going to see a lot of strange things as platforms fight to survive

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The platform war is increasing, and given the atomization that we have been seeing for years (each production company with its own platforms), we started attending to some apparently unnatural pairings but that make all the commercial sense in the world. The latest: Netflix wants to promote content that it had not entered into until now: podcasts. To do this, it partners with another digital communication giant, Spotify. From the digital hand. Netflix and Spotify have signed an agreement which can mark a turning point in the world of streaming audio and video. The pact will allow Netflix to distribute a selection of video podcasts produced by Spotify Studios and The Ringer, the label founded by sports journalist Bill Simmons and acquired by Spotify in 2020. The official launch is scheduled for early 2026 in the United States, with international expansion plans throughout the same year.​ Everyone against YouTube. The alliance places both companies in a competitive position against YouTube, until now a benchmark in the long-form video format with conversational content. Unlike what happens on the Google portal, where the main financing model is advertising, Netflix will not include ads, while Spotify will maintain control of the podcast advertising inventory, which reinforces its business strategy based on creator monetization more than in dependence on the user and subscriptions. The programs. Due to the language barrier, not well known outside the United States, although that could change. The initial catalog will include 16 video podcasts. Some of them are: The Bill Simmons Podcast: sport and pop culture. The Rewatchables: analysis of iconic films The Dave Chang Show: conversations about food culture. Conspiracy Theories and Serial Killers: true crime. Dissect: in-depth analysis of historical records. Also abundant sports programs, a specialty of The Ringer: The Ringer NBA Show, The Ringer NFL Show and Fairway Rollin’. Spotify and podcasts. Since 2023, Spotify is increasing its presence in the podcast landscape after years of heavy investments. The company invested more than a billion dollars in famous exclusive contractslike those of The Joe Rogan Experience or Call Her Daddy. But high costs and the evolution of the podcast landscape led it to abandon the exclusivity policy. For some time now it has decided to reinforce its bet on videosince the video podcasts register a growth twenty times greater than audio-only programs, according to account TechCrunch. Netflix wants variety. As for Netflix, this fits perfectly into its diversification policy: Ted Sarandos, co-CEO, had already advanced in April 2025 the intention to incorporate conversational and experimental video content. It is normal for it to join forces with Spotify to fight Youtubewhich has grown noticeably since the public began to stream your content from television. Two super two. The alliance also allows Spotify to avoid the high infrastructure costs that would entail maintaining its own streaming service. streaming videowhile Netflix obtains a volume of new content that does not require large production investments. It is a beneficial collaboration for both content giants: while Spotify expands the spaces where it can be consumed, Netflix diversifies its catalog with a reasonable investment. Header | kit in Unsplash / Netflix In Xataka | Spain is one of the most important “sets” in Europe: the platforms already invest 2,000 million in filming here

The most ambitious shootings of the platforms are made in Spain, becoming one of the “sets” of Europe

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Madrid has consolidated in 2025 as a global epicenter of the Spanish audiovisual sector: a powerful economic hub promoted by the film and television industry at European and international level. We can say that Madrid has become one of the most important “sets” in Europe thanks to multinational investment such as Netflix. Let’s review the data that are configuring this stimulating situation. Some data. The Madrid community contributes 2.6% to regional GDP Thanks to its audiovisual ecosystem (More than 3,500 companies that generate 29,000 direct jobs, with a global impact of more than 7.2 billion euros). This strong presence is supported by the advanced infrastructure of studies and sets and the presence of large multinationals such as Netflix and Disney, which have opted for the region as the basis of operations in Spain. Of all this has been spoken In the context of the San Sebastián 2025 Film Festivalwhere digital plans and cultural transformation have been exposed such as “Spain, Hub Audiovisual of Europe”. Why Madrid. There are a number of characteristics that make Madrid this powerful audiovisual at European and even world level. Among others, it has a great business and economic concentration (environment rich in producers, studies, digital platforms and specialized services) and an advanced infrastructure (studies and sets where more than 1,400 shootings were recorded in 2024, 32% more than the previous year). All this has the support of the Community of Madrid: 240,000 euros for 2025 and 2026 destined for initiatives such as the Audiovisual Observatory of Madrid or training activities for professionals. Netflix in Madrid. One of the clearest cases of implementation of an international draft model has been that of Netflix, which has just released ‘the atomic refuge’, its most expensive series to date, as told ‘the world’: During the filming 400 technicians and 4,300 extras participated, often exceeding the usual teams. The production was developed on the Vancouver set in Colmenar Viejo, which occupies 7,200 square meters, with large and multifunctional sets that can house up to 300 people working simultaneously in different areas. A considerable investment. Netflix will invest 1 billion of euros in Spain between 2025 and 2028, reflecting the growing relevance of the country, and especially its capital. Spain is the second European country where streaming platforms more investwith 2,000 million destined for production in 2024, surpassing Germany and France. Between 2014 and 2024, The average annual growth of the sector Spanish audiovisual has been 14%, a figure much higher than the European average. Filming tourism. The audiovisual generates direct and multiplier economic impact in the regions where it is rolls, from accommodation and services to tourism linked to shooting places. The latter has grown markedly in Spain in recent years, with 40% of travelers interested in visiting shooting placesaccording to a recent study. Destinations such as Madrid, Andalusia and Catalonia benefit from the visibility provided by films and series, which also boost local economies and promote cultural heritage. Header | Netflix In Xataka | When analyzing the most viewed films of Netflix during this year, the notes and opinions throw a devastating verdict

A type of content is devouring all streaming platforms in silence: the anime

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The Anime It became a large more ingredient of our cultural offer. No one is surprising that an anime feature film reaches the billboards, which is the second or third part of a saga that only the otakus knows but becomes The most watched premiere of the weekend. The anime has one of the most delivered and consistent fandoms in the world. It has nothing strange than the platforms of streamingalways attentive to any new success to which the tooth will have, have increased spectacularly in recent years their anime catalog fund. New mainstream. Since the first anime that triumphed in the West (‘Akira’, ‘Champions’, ‘Dragon Ball’, ‘Ranma’ …) decades have passed. The figures that manage the new successes (‘One Piece’, ‘Attack on the Titans’) show those of those productions, which already marked millions of young people in their day: now, generation Z is that of the anime, and its aesthetics and narrative have become the new new mainstream. That is, we are willing to review a few figures that define a cultural panorama dominated in large part by the anime. Crazy growth. The Parrot Analytics Market Studies firm Recently estimated that the average demand of the United States of anime in streaming It grew 176% between 2019 and 2024, and this is undoubtedly due to a greater amount of offer (in that period the number of anime programs tripled). But also to the increase of occasional spectators, which are those who are giving a renewed impulse to Japanese animation outside the fans circles. For the anime industry, all this means income from 27,000 million euros a year. A for the anime. A quick look at platform catalogs allows you to distinguish to what extent the anime is important in its programming. The first one is betting strongly on classics such as ‘Dragon Ball’ (licensed exclusively outside Asia the new franchise series, ‘Daima’) or ‘One Piece’, whose adaptation Live Action It has been one of the great successes of the platform in recent months. In the United States, in addition, Hulu (owned by Disney) plants face with abundant licenses, but out of there, in countries such as Spain, Netflix and Prime Video are distributed (they often share) the great successes: ‘Death Note’, ‘Guardians of the night’, ‘Naruto’ and many others. Specific services. And to this are added the dedicated platforms, a privilege of which only audiovisual subgenres with a more delivered fandom, such as terror or anime. In the case of anime we have above all to Crunchyrollwhich was born as a fan project in 2006 that spread anime without permission, but whose rapid acceptance led him to start closing deals with distributors to issue anime legally. Owned by Sony since 2021, he absorbed an important competitor, funimation, and has More than 120 million registered users. Other important streaming services exclusively of anime are Restrocush or Hidive, to which the abundant Fast thematic channels are added that emit 24 hours of series such as’ Pokémon ‘,’Conan detective‘ either ‘Inazuma Eleven‘. Everything is anime. Another important sign of how the anime has become undisputed creative force in current streaming is that many series that at another time would undoubtedly have had a western aesthetic approach now start from approaches completely anime: ‘Suicide Squad isekai‘It is produced in Japan and its own title betrays its origin, but is based on DC heroes; The greatest animation success of recent times, ‘Arcane’It is French production, but its anime visual roots are absolutely indisputable; And even a very characteristic series of the United States, ‘Rick and Morty’, has Your own spin-off anime. According to Jason Demarcocreator of the mythical Toonami thematic channel, this type of phenomena are a sign of “maturity” of this animation style. And all this rent extraordinarily in both addresses: 38% of international anime income is produced in Netflix. The benefit navigates In both directions. The new normality. The overwhelming growth and implementation figures in particular and Asian culture in general are no longer surprising (remember that a Korean series, ‘The Squid’s game’, remains the greatest success in Netflix’s history). That ‘Dundundun’ ravages or that one of the most profitable ideas that the platform has had in recent times has been to bring the anime in real image ‘One Piece‘They are some pieces of the many that make up a complex puzzle. One whose final snapshot shows a future in which the anime has an indisputable weight in the global computing of pop culture. In Xataka | The curse of Tolkien’s animated adaptations continues: the prequel anime of ‘The lord of the rings’ click at the box office

Artificial platforms to invade an island

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It is not necessary to go very far to find clues about the challenges that China has with Taiwan. In December, the island found an army of 53 airplanes and 90 Chinese ships In an unpublished exhibition. Days before, filtered documents showed that the nation has a plan with up to six options To invade the island through the beach and its ports. All this does nothing but confirm with the latest images. If things twist, everything is almost ready. Images and video. In the last 24 hours it has leaked A video and several images through of the Navalnews medium that have revealed the presence and deployment of new Chinese lifting barges (called in English Jack-Up Barges), used to build temporary docks that can extend in the sea and facilitate amphibious operations. No doubt, development is seen as part of China’s preparations for a Possible Taiwan invasionas well as a strategy to expand the use of maritime assets of civil appearance in support of the Navy of the Popular Liberation Army (PLAN). In fact, The video It shows three of these barges deployed in tandem on an unidentified beach, confirming China’s intention to integrate them into their military infrastructure. What we see. As we said, satellite snapshots From Guangzhou Shipyard International (GSI) On Longxue Island they have confirmed the departure of three of these barges, previously under construction, while three other remain in development. Analyst Tom Shugart, from the American Security Center (CNAS), identified this movement And he pointed out in his X account that vessels did not use the Automatic identification system (AIS), which suggests that China seeks to avoid its tracking or that, in effect, they are active plan. As we will see below, this behavior is similar to that of other double -use ships that have participated in Chinese military exercises and other nations. Aerial view of one of the artificial ports called Mulberry, built by the allies against Arromanches, Normandía (September 1944) Mulberry ports. The most striking of the design of these barges is their ability to join to form a single structure extended in the sea. They counted in media Like The War Zone that initially it was thought that they would work independently, but the new evidence shows that they are designed to operate together, creating a kind of floating dock of approximately 850 meters longallowing the transfer of loads from larger vessels in deeper waters. The truth is that this floating infrastructure model It is not new in military historysince he remembers and much The Mulberry ports used For the allies in it Normandy landing During World War II. With a notable difference, yes: the Chinese version It incorporates hydraulic supports that raise barge on water, providing stability even in adverse climatic conditions, which could guarantee a constant flow of loading, vehicles and troops without depending on traditional ports. Comparison with other infrastructure. The idea of ​​using floating docks with military purposes It is not exclusive from China. Recently, the United States Army implemented a similar system To expedite the delivery of humanitarian aid in Gaza (although a storm seriously damaged it), which demonstrated the vulnerability of this type of infrastructure in extreme climatic conditions. In contrast, the design of Chinese barges, with their elevators, offers greater resistance to the inclement weather and could be key to establishing a continuous logistics supply in an operation. However, these structures also have disadvantages. Being large and stationary once deployed, they become easy and high strategic value objectives, which suggests that its main use would be possibly after the initial assault, facilitating the arrival of reinforcements and supplies once the area has been insured. The role of the civil naval industry. The use of civil infrastructure for military purposes is a key tactic in China’s strategy. It is known, in fact, because It has been documented in the annual Pentagon report on Chinese military development. Although the plan has not invested in the amount of landing vessels that analysts believe necessary for a large -scale invasion of Taiwan, yes has reinforced its abilities with civil ships turned into military assistants, such as The so-called Roll-on/Roll-Off (Ro/ro) and other logistics platforms. More than one purpose. This commercial asset militarization trend is not only designed for a possible invasion of Taiwan, but also could be applied in Other strategic scenarios inside the Indo-Pacific. Of course, these resources could also be used in disaster response operations and humanitarian assistance as the United States already did, which allows China to project power under a “benevolent” appearance. Perspectives and geopolitics. It is the last of the legs to be treated after knowing some images that leave so few doubts. The development of these lifting barges and their potential use in An invasion of Taiwan They have generated concern among military analysts in the United States and their allies. In fact, previous reports indicated that Beijing could be in a position to launch a military operation against Taiwan By 2027although other more recent estimates have softened such prediction. Be that as it may, the general consensus seems to be the same: China remains committed to the reunification of Taiwan of a U other way, and if things get in the worst stage, they already have lists Some of the capacities necessary for the logistics of a large -scale “amphibious” invasion. Image | 笑脸男人, Imperial War Museums. In Xataka | China has a plan with six options if things “twist” with Taiwan. World War II advocates all In Xataka | Taiwan lives an unprecedented situation in three decades: there is an army of 53 planes and 90 Chinese ships in front of the island

Prime video is becoming an “aggregator” of other platforms. And the arrival of Apple TV+ is the last example

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It has been since October in countries like the United States or the United Kingdom, but as of today, Apple TV+ will be available within the offer of prime video in other European countries, such as Spain, Germany and Italy. The fate of the Apple platform is still a peculiar symbol of how things are going to the business of streaming… and how Amazon is raised. Amazon friends. Like so many other channels of the Prime Video offer, to access the Apple TV+ programming, an extra (9.99 euros) that adds to the rate that the client already pays for Amazon Prime is added. The offer includes many of the most outstanding series of the Apple platform, such as’Separation‘,’ Silo ‘,’ The Morning Show ‘,’ Slow horses ‘,’Ted Lasso‘, movies like’Wolfs‘ either ‘The secret abyss‘And sporting events such as Major League Soccer and Major League Baseball. Another channel. Apple TV+ thus adds to The offer of prime video channelswhich has become a remarkable reponent of other people’s catalogs, almost forty, although all need the client to pay an additional rate. Among the most outstanding are some of cinema and series such as Crunchyroll, AMC+, MUBI, Lionsgate+or the exclusive Amazon MGM+. There are also sports such as Dazn Pro or Laligatv, although it undoubtedly attracts three platforms that we know for their activity outside Amazon: Max, Skyshowtime and, now, Apple TV+. Apple’s fluctuations. Leaving Skyshowtime aside, a recent platform and of which there are still no data on failures or successes, Max and Apple TV+ coincide in a trajectory of astronomical losses. Warner has spent years old submerged in radical cuts What have Affected to your premiere calendar Already the production of Max and HBO. Apple TV+, meanwhile, has had to end renouncing its purpose of becoming a Major from Hollywood after failures as notable as those of ‘Napoleon’ or, above all, ‘argylle’, as well as vision figures that They pale next to competitors Like Netflix. Time to grow. This last detail is especially relevant: despite the undisputed quality of its catalog, the penetration of Apple TV+ is incomparable to that of its rivals, and hence the treatment with Amazon: geting that series as ‘separation’ or ‘Ted Lasso’ look more is essential to continue producing callity content. Apple TV+ is not collected to give control over its products, something that has always gone against its business philosophy, but in this case it needs it. An previous agreement. It is not the first time that Amazon and Apple reach an agreement related to the content of Apple TV+, since its films were available for rent in Prime Video. What Amazon got in 2020 It was that Apple did not force the spectator to leave prime video and to enter its platform and make him pay 30% commission of the App Store. It was a favor treatment that had an unusual bridge between Apple and a rival company, and made Amazon Partner Apple privileged, undoubtedly taking a first step for the appearance of Apple TV+ as a prime video channel. The transformation of streaming. What is also clear is that the appearance of a channel as relevant as Apple TV+ in Prime Video, adding to Max and Skyshowtime, demonstrates not only Amazon’s financial muscle, which will have had to pay their own for that privilege, but also allows us to advance to a possible streaming panorama transformation. We will stop seeing in the future, perhaps, islets of exclusive content that do not communicate with each other, such as Netflix or Disney+, and we will see more platforms that intersect their catalogs, leaving in the viewer field the possibility of choosing one or another service according to offers, prices or temporary exclusive. Although in that sense, few can shade the splendid offer of Amazon channels. In Xataka | Prime Video has a plan to differentiate from its competition: become a repository of foreign channels

The Government has been launching the “pajorte” for months. Spanish porn platforms are already noticing their impact

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“Before watching this video for adults, please show me your porn card.” That was in July 2024 the idea of ​​the government to prevent minors from accessing pornographic content on the Internet. That hypothetical Pajorto It seems to have stayed in anyone’s land, however, because … Does anyone know where it is? Pajorto. The popularly known as porn card or “pajorte” had as an official name “Beta Digital”. That it was nothing more than a mobile application that thanks to the use of public or private keys would allow the user’s age to verify and give access to online pornographic content. Doubts everywhere. Soon many doubts appeared –even legal– On the viability of a very complex project at the technical level and With a little reach In our country. In addition, governments have centuries trying to put doors to porn And they never went too well. Pajorte, theoretically in tests. As they point out In the countryPajorte still does not exist even though it should have been ready for the “end of summer” of 2024. That was at least the promise of the then Minister of Digital Transformation, José Luis Escrivá. His successor, Óscar López, declared in the Senate On February 26 that the digital portfolio “is being reviewed at the National Cryptological Center to have all the security, because it has to give guarantees to all citizens.” Even so, according to the Vanguardia López, he said that the government “has found a solution to guarantee privacy and verify age” and that the Spanish tool is being “study in Europe and the same within a year all of Europe is applying it.” European digital identity (EIDAS2). The European Union It has been for years working on the call ‘European Digital Identity Wallet‘, a kind of digital identity card that will unify DNI, passwords and all payments in the same application. That initiative He is not exempt from criticismbut theoretically it will end up being implemented in November 2027 although the barriers are still important. Spain tried to advance with this digital portfolio focusing on solving the problem of access to the porn of minors, but the Spanish initiative has ended up becoming a recurring meme. Picture traffic drop. The Cumloouder Adult Content website, of the Asturiana Techpump company, asks its users in Barcelona and Madrid to choose an age verification system to access its contents. On the one hand, an app similar to Beta Digital Portfolio that makes the introduction of the DNI necessary. The second, an age estimate based on an image of the user’s face. Responsible for this platform explained in the country how their traffic has fallen 85% after implementing this system. Of the 15% who end up accessing “3.38% do the verification and 11.7% make the estimation with AI, it is almost four times more practically those who put their face.” Porn (national) would have to close. For those responsible for Cumlouder, a 85% drop in your business would be catastrophic. “The traffic is business. If we get to do it for all Spain, we go down blind,” said Javier Fernández, head of Techpump technology in statements to El País. Data privacy and protection. Pojorto will only affect Spanish porn platforms, which as we said are the ones that users use the least in our country. Despite this, this measure could harm them because the lack of legal clarity is worrying. The CNMC has processed several files for the application of the 2022 audiovisual lawwhich forces to take necessary measures for the protection of minors in this area. Better leave the business. In fact, the regulations are causing a blunt effect on that industry. “There is no system in the market that complies with the new audiovisual law without violating data protection rights,” explained one of those affected by regulation. He ended up selling the domain and eliminating the content “to avoid possible sanctions that could take me to bankruptcy.” The CNMC already fined 308,529 euros to Techpump Because of their zero age control, and these types of sanctions can be a death sentence for smaller platforms. Possible solution: no free content. The failure of the verification system has caused Techpump to choose to move on to a payment gateway, which will make it filter first with a credit card. From there they intend to create a verification system to offer it to other adult content platforms. The CNMC already indicated that the card payment is not enough to verify that a person is of legal age. United Kingdom, a parallel example. The British country also has been promoting measures to protect minors from access to pornography. His Online Safety Act It raises alternatives for identification and access to these contents, among which are a photographic identification, an age estimate, credit card checks or with digital identity services. However, there is no unique or definitive system, but It is supposed According to the British regulator, ofcom, which “by July 2025, all platforms must have a very effective age guarantee solution to protect children under 18.” Impossible to put doors to the field. All this leads to the colossal challenge of being able to control access to pornographic content by minors, something that seems almost impossible despite the efforts of Spain or the European Union. There is still room for options, of course, but the possible disadvantages – especially in privacy and limitation of freedoms – can be insurmountable obstacles to these projects. In Xataka | The Japanese are ceasing to consume paper pornography. And that has had a direct effect on its streets

Telefónica’s plan to convert their networks into platforms against large technology

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In a huge stand of the MWC 2025 Get chaired by the slogan ‘Leading Change, Inspiral Progress’, Telefónica has deployed its arsenal of corporate alliances around Open Gateway. Chema Alonso, visible face of the digital transformation of the Teleco, has presented a series of agreements that allow to glimpse the real strategy of the operator: convert their networks, so far mere highways, on platforms that generate income. An old yearning. He has not done it alone: ​​the presentation has been a parade of managers of several companies and institutions supporting the projected. Open Gatewayin fact, it is not new. The GSMA initiative has been promising to transform telecommunications networks into open platforms through standardized APIs. And according to GSMA data, it is present in 28 markets. What is most striking is the accelerated rhythm with which Telefónica is closing agreements: more than 50 large companies and 20 commercial partners, according to the numbers that Alonso has shared. Chema Alonso during the presentation of Open Gateway at the MWC 2025. Image: Xataka. Among the most important ads is The expansion of your collaboration with Tiktok for Europe. The Chinese platform will use the numbers verification API to simplify the user registration, eliminating the SMS passage. But the really interesting thing is the joint creation of a new API called “AGE VERIFICATION“, which will arrive first to Brazil and then expand to other markets. Reading between the lines is clear: Telefónica has found a way to monetize its privileged position as identity validityan increasingly valuable asset in the digital ecosystem. The agreement with Cabify follows the same logic: provide identity verification to expedite records. In the demo there has been a saving of ten seconds: a message no longer comes, everything happens “inside”, automatically and invisible to the user. What was previously a simple SMS is now reconvigned in a premium service that companies will be willing to pay. Cabify is an example. Carlos Herrera, Cto de Cabify, along with Chema Alonso in the demo of the API. Image: Xataka. Telefónica is transforming what was previously an operational cost into a source of income. A good play … in the absence of seeing the real business volume it generates. Then there is the protocol with the Community of Madrid. What the administration wants with Open Gateway is to “optimize internal processes.” In Health, Transportation, Justice and Tourism. Movistar is positioned as well as Technological intermediary between citizens and public services. This is a space traditionally played by great technological ones, so Telefónica has found here a space to achieve one of its great desires: to be seen as another technological and not only as a telecommunications provider. The agreements with two heavyweights, AWS and Google Cloud close the circle: With Amazon, Telefónica will create an innovation center to develop SAAS products aimed at operators. With Google you will integrate Open Gateway in Firebase to offer authentication to more than 3 million developers. Christiaan Brand, from Firebase, along with Chema Alonso during the presentation. Image: Xataka. It is striking that other operators such as AT&T, Deutsche Telekom, T-Mobile and Telenor are also adding to this last initiative, indicating a coordinated effort of the sector to recover relevance against technological platforms. They have good reasons to form a common front. The question that floats in the Barcelona air is If these APIs will be enough to rebalance the balance of power. For years, telecos have seen how technology built multimillionaire empires on their networks while they were relegated to connectivity suppliers Comoditized. Open Gateway is its commitment to capture part of the value that passes through its networks. The challenge is to execute this vision in a usually slow sector when innovating. And above all, when displaying. APIS standardization through Camara Project (developed by GSMA and Linux Foundation) is a step in the right direction, but operators will have to demonstrate that they can move at the speed required by the industry. No one knows if this strategy will translate into the long -awaited year for relevance in the digital ecosystem, but we do know that Telefónica is clearer than ever its position: It does not want to be the highway, but also who controls a part of the traffic. Outstanding image | Xataka In Xataka | Consolidation or irrelevance: Marc Murtra launches an ultimatum to the EU in his debut as president of Telefónica

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