In October we told a surreal story if it weren’t for the fact that it was completely true. North Korea had a plan in hand: to become a vacation enclave with all of the law. In essence, although with nuances: setting up your own Benidorm, inspired by Spain. For May of this year it was expected Wonsan-Kalma resort. The project is not only moving forward, there is already a scheduled date for the arrival of tourists, for now only from Russia. Inspired by Spain. As we count thenIn fact Wonsan-Kalma project started in 2014with the vision of transforming the Kalma peninsula into a luxury destination with hotels, restaurants and attractions, including even initial plans for an underwater hotel. The ambition of the project was reflected in 2017, when a delegation of 16 North Korean officials visited Spain to study tourism development models in places such as Marina d’Or and Terra Mítica, in Benidorm. The experiences acquired influenced the design of the complex, with emphasis on hotel infrastructure, leisure and complementary services, as Reuters reported at the time. The only “but”: that the North Korean region is known for another peculiaritya priori not very compatible with tourist success. They have apparently used the coastal region of Wonsan in the past to test ballistic missiles. In fact, in 2020 the South Korean General Staff warned that two projectiles had been launched from Wonsan itself, about 180 kilometers from Seoul. A megaproject under state control. According to the American expert on North Korea, Jacob Boglethe tourist complex will be the largest development of its kind in the country and possibly the largest in the world under a single state owner. Unlike Benidorm, which was developed over time with various private investments, the Wonsan project is or will be a single, centralized structure, operated exclusively by the government. In this regard, the complex will include facilities such as an aquarium and sports centers, but its tourism approach will be subject to traditional North Korean restrictions, where visitors must follow rigidly planned itineraries, usually in groups organized from factories, schools or state-owned enterprises. . Tourism as a means of earning foreign currency. We also told it a few months ago and it is the most important leg of this investment. Unlike other areas of the North Korean economy, the tourism sector is not subject to international sanctionswhich represents a key opportunity to obtain foreign currency. Hence, the North Korean leader, Kim Jong Un, has highlighted that the country has “rich and diverse tourist resources” that can be used to revitalize the regional economy and improve the living standards of the population. The main target markets for North Korean tourism, at least initially, seem clear: Russia and China, countries with which Pyongyang has strengthened political and economic ties in recent years. In fact, after the partial reopening of the borders in 2023, The first tourists to visit the country were Russiansand the state travel agency, Korean International Travel Company, has been promoting North Korea’s tourist attractions to Russian travelers. Now that bet has been reaffirmed. First packages: the Russian tourist. The news these days is that a Russian travel agency has started promoting the new tourist area of Kalma with the idea that the first foreign tourists to visit the complex are Russians. The Vladivostok-based company Vostok Intur has announced three travel dates to the Wonsan-Kalma tourist resort, starting in July, according to a post on its Telegram channel. In this regard, the agency offers eight-day packageswith the first excursion scheduled for July 7-14, followed by two additional trips in August. The cost of the package: $1,400with additional expenses to be paid in Russian rubles and including: Accommodation for seven nights, with three meals a day. Round-trip flights to North Korea. Guided tours of Pyongyang at the end of the trip, as part of the experience. According to the agency, tourists will be able to enjoy an “ecologically clean” environment with entertainment options for all budgets and a gastronomic variety adapted to various tastes. A strategic opening. Thus, the announcement of the start of operations of the Kalma tourist area comes after a decade of construction, with official opening now planned for June 2025. In fact, Kim Jong-un, who personally inspected the complex with his daughter, has called the project a “big step” in the development of the country’s tourism industry, describing it as a “spectacular, beautiful and magnificent” place. First Russia, and then we’ll see. As we said, the interest in attracting Russian tourists to the Kalma area reinforces the growing relationship between Moscow and Pyongyangstrengthened by cooperation in strategic sectors following increased tension between Russia and the West due to the war in Ukraine. North Korea seems to be clear about and identified Russia as a priority market, given that, as we explained, tourism is not subject to these international sanctions and offers a safe way to obtain foreign currency. Challenges of North Korea, vacation enclave. There is no doubt, although tourism promotion through Russian agencies marks an important and decisive step for the exploitation of the Kalma complex, the project faces known challengessuch as mobility restrictions within the country, limited access to objective information or security issues for those who travel. Despite this, the nation trusts that the tourist area will serve as a key tool to promote regional development and improve the international perception of the country as a tourist destination. Let Benidorm tremble. Image | Clay Gilliland In Xataka | The idea of North Korea in the midst of an international tourism boom: setting up its own Benidorm, inspired by Spain In Xataka | North Korea has a lifeline to avoid sanctions: fake hair
