Your dedicated button goes against the entire industry

In Xataka we already have the CMF Phone 2 Pro between hands. The review will take a few days, but we are already testing some of its key points. This phone has a characteristic that, for the moment, no other Android smartphone has shown to date: a button dedicated to a space within the telephone software itself. The Essential Space. CMF is a nothing submarine, and shares software with the mobiles of this company. Essential Space It is one of the nothing mobile applications. It is a peculiar tool for saving ideas and reminders through audio notes, photographs and screenshots. To understand it better, imagine a super Google Keep of multimedia content instead of traditional notes. And now imagine that Keep is able to transcribe audios and analyze the multimedia content itself to establish reminders. The fast access button. Manufacturers are implementing two types of buttons, inspired by The steps that Apple is currently following. The first is a programmable button to be able to put the mobile in silence, launch applications or run any telephone function. The second is usually a camera trigger. CMF has not opted for one or another, its additional button functions as an integration in Essential Space. Its operation is as follows. Double pulsation from the desk: open the essential space A pulsation: screen capture + notes A long pulsation: screen capture + voice note. The integration of AI. The AI ​​in smartphones does not usually have a midpoint: either it works impeccably or is a disaster. In the case of CMF, I have to admit that I liked how this Essential Space works. Imagine you want to make a purchase list. You open the app of any supermarket. You give the Essential Key You add the note you want or the fast audio note Ready. When you go to the Essential Space, you will have a summary of the price, quantities and useful information about the food to buy, and the option to add reminders on it. This is applicable to any idea that you can think of. At least, in my particular case, I make enough screenshots and I have enough ideas too scattered (Instagram post, purchase lists, gift ideas, etc.). Being able to centralize everything in a single app that, in addition, is in charge of the reminders with the button, it seemed like a great idea. Image | Xataka In Xataka | CMF Phone 1, Analysis: To the “What mobile I buy me for 200 euros”? The answer is “this”

Samsung has lost a 30 -year leadership in the DRAM chip industry

The artificial intelligence (AI) is drastically reconfiguring the hardware supply chain. Samsung has led the DRAM chip industry for more than three decades, but the AI ​​boom has triggered something that just two or three years ago would have seemed unthinkable: Now it is SK Hynix the manufacturer of integrated memory circuits that LEADS THE HBM Chips Market so much (High Bandwidth Memory) like that of the DRAM memories. The latter are those used by most of the devices with which we are familiar, such as computers or mobile phones. However, HBM memories are those that are integrated into those hardware solutions in which it is necessary to prioritize maximum performance, such as, for example, for example, The GPUs for ia. Samsung and Sk Hynix are South Korean companies, but the third in discord, Micron Technology, is American. And, as we are about to check, already steps on Samsung. We have a new leader and their figures are objectively spectacular During the last months Samsung has led the manufacturing market for integrated dram memory circuits with an approximate 40%share, while SK Hynix defended A very worthy 29%. Behind both was Micron Technology, with 26% approximately. During the first quarter of 2025 these figures have varied in a very important way. In fact, as I have anticipated a few lines above, now the leader is SK Hynix. SK Hynix is ​​the Nvidia supplier if we stick to its GPU for ia This last company controls no less than 70% of the Integrated HBM memory market market, so its leadership in this sector is overwhelming. In fact, SK Hynix is ​​Nvidia’s supplier If we stick to their GPU for ia. Samsung has an approximate share of 28%, and Micron touchs 18%. If we deviate our gaze towards the dram memory chips the figures are much more even, although SK Hynix leads for the first time. In one of the graphs that we publish on top of these lines we can see that during the first quarter of 2025 SK Hynix it has erected as the leader of DRAM memories with a fee of 36%. Samsung now occupies the second position with 34%. And Micron Technology follows them closely with 30%. Behind them, although they do not appear in this graph, They step stronger and louder Chinese memory manufacturers Yangtze Memory Technologies Co. (YMTC) and Changxin Memory Technologies (CXMT). The second graph predicts how the HBM memories market will evolve over the next five years. SK Hynix presumably will maintain its leadership, although it will lose a part of its share due to the saturation of the hardware market for AI and the growth of competition. Samsung, meanwhile, about 25% will be stabilized market share. And finally, Micron will be the only one of these three companies that will grow up to 20% market share. These figures are just a forecast, but they allow us to get a rather accurate idea about how this semiconductor industry market will evolve. Image | Samsung More information | SCMP In Xataka | South Korea fears US reprisals. To avoid their old lithography equipment, they take dust on a warehouse

The US promised them very happy resurrecting its nuclear industry. Now a problem with tariffs has been created

The commercial war that He has started United States this April has given much to talk about, especially for Tariff dispute with China. This situation has put an old energy problem on the table: the dependence of foreign uranium. An uncomfortable dependence. The policies of the current American administration They have made clear their position not to continue towards the change of the energy transition. The Trump approach is placed in fossil fuels, but in nuclear matters it was preceded by Biden. In this specific case the energy constant is has maintained Between both governments, which in the road map left that nuclear energy should triple. In this way, the United States has been importing 99% of Uranium concentrate to make fuel for your reactors. In addition, the 54 nuclear centrals of the country generate about a fifth of all the electricity it consumes, According to Ciphernews. Who are the suppliers? As detailed in the same medium, most of the uranium has come from Canada, Kazakhstan, Australia, Russia and Uzbekistan, and although this mineral It was exempt of tariffs, the situation can vary Seeing the stage. In short, the issue has generated a stir in the energy sector and has exposed a structural vulnerability in its nuclear supply chain. A bet towards national mining. According to the United States Energy Information Administration (EIA)last year the national production of uranium concentrate multiplied by thirteen, but still is not enough to meet the demand. However, Scott Melbye, president of Uranium producers of America, He has assured that at least six companies have restarted mining operations in the country. It was not always like that. USA It was the largest uranium producer of the world in 1980, but in the following decades other countries ate the land, as was Canada and Kazakhstan because the extraction costs were lower. The situation worsened with a nuclear disarmament agreement of the USSR and for 20 years the half of the US nuclear fuel came from the recycling of Soviet uranium. After all this situation, in which it began more and more to depend on the uranium of others came the Fukushima accident in 2011. After this tragedy many countries, including USA, They reduced their investment in nuclear energy. Western mining companies paused operations, while Kazakhstan, with state support, Increased its production without worrying about profitability. Russia also continued to sell cheap uranium, even after the end of the disarmament agreement in 2013. Will it be self -sufficient? The orientation of Trump’s policies It seems to point towards the reactivation of its internal nuclear supply chain. Although uranium is still free of tariffs, global tension, technological advances and energy urgency are pushing the country again to look at their own subsoil. The big question is whether this rebirth will be sufficient and sustainable in the long term. Image | Pxhere and Gage Skidmore in Flickr Xataka | The uranium is listed up after the nuclear resurgence. And a company wants to start extracting it in Greenland

how “existential tired” has become the great industry of the West

In season 9, the twelfth doctor and clear They arrive at a space station In orbit around Neptune. It is the 38th century, on Tuesday. The ship is deserted and only encounter a small rescue mission, but none of that interests us today. We are interested in ‘Morpheus‘, strange machines that allow rest in record time without sleep. A magnificent way of not losing hours with closed eyes, of using our time in little useful things. And “with all the chemical advantages of rest.” “Congratulations, professor. He has revolutionized the labor market, has conquered nature, has created an aberration,” Capaldi says When they explain how the machine works. An “aberration” is true. But one with which many have often fantasized. One that many have ever used. Because, after all, what are the energy drinkshe Recreational methylphenidate or the techniques for Learn to sleep just four hours but small ‘morpheus’ machines? What are they but Symptoms of an increasingly tired society? When the body asks to stop V2osk The problem is that the tiredness we are talking about is much more than not sleeping. Chronic stress, lack of sleep, the increasingly accelerated and hyperactive life rhythms, digital overload, anxiety, burnout … the idea that we live in an increasingly exhausting society has become not only A common place of contemporary discourse, but in An identity feature of our time. That is why there is no lack of theories that try to find the key that allows us to explain what is happening. Some are well documented and add up To chronic lack of lack of sleep: This is the case of nutrition. Some specialists They have proposed The hypothesis that part of the generalized fatigue that affects us is due to minor vitamin or mineral deficits. The best known example is vitamin B12. A deficit of this vitamin can cause anemiaweakness and persistent fatigue. In severe cases, It can cause problems To breathe, dizziness or neurological problems. And, although marked nutritional deficiencies are not very common in healthy young adults, they do increase with age and, in an increasingly worse food contextthey can go unnoticed for months. In this sense, a B12 supplement can help us be less tired and, on a certain level, it can be an explanation, yes. But When we talk about exhaustion We talk about something that “You cannot easily explain in physical terms“, something that” resides on the border between the mind and the body. “ Hyperproductivity, multitasking and digital overload It is enough to review the data to coincide in that fatigue has become an ubiquitous phenomenon, an epidemic, a conviction: from the worker Burnout to the student saturated with information, through those who live in permanent anxiety … everyone has in common that rare feeling of fatigue, tiredness and exhaustion. According to eThe report State of the Global Workplace from Gallup to 44% of the professionals surveyed said they felt high levels of stress daily. And it is something that can be seen in other similar work reports, like this from Adecco in which he pointed out that 40% of workers Spanish and global They had suffered Burnout during the last year. The data has dropped slightly from the posterior peak to the pandemic, but They are still very high. Too high. Being direct: everything seems to indicate that, to purely organic causes, we must add the constant impact of a lifestyle focused on hyperproductivity (Toxic productivity), multitasking and permanent overload. As explained Harvard’s psychologist Natalie Dattilo, “feeling the pressure of being productive at every moment of the day – always a list of slopes and guilt for not fulfilling it – is a sign of this phenomenon that leads to anxiety, insomnia and extreme exhaustion.” In the 90, David Lewis coined The expression of “informative fatigue” to talk about mental exhaustion due to excess information. Today, with smartphones constitiously claiming our attention, That phenomenon has been globalized: Constant notifications, dozens of open eyelashes, a permanent stream of emails, chats and social networks. Is the story of A very expensive way of life at the cognitive level, of loss of efficiency and generalized fatigue. Interior fatigue Gabriel Benois Because, as Schaffner pointed very wellwhen we talk about exhaustion we talk about something that “cannot be easily explained in physical terms”, something that “resides on the border between the mind and the body.” To the malfunction of psychophysiological machinery and excesses of the social environment, something else must be added: the deep emotional, cultural and even philosophical roots of contemporary fatigue. That is, the idea that exhaustion is still a ‘cultural symptom’ of our time. In “The Society of Tiredness“, To look for one of the introductions most accessible to these ideas, the philosopher Byung-Chul have stated that we have ceased to be a” disciplinary society “(as Foucault defined us) and we have become a bizarre evolution of it: incommunicado masses of ‘businessmen’s businessmen’. It is what Almost a decade has denounced Jose César Peralesprofessor at the University of Granada, that “positive thought” is problematic “because it responds to An ideology and concrete economic motivationsbecause it makes the unique people who are good for feeling good, under the threat of being tildos de Toxicbecause hides the true causes of psychological well -being or discomfort, and because it interferes with serious interventions aimed at promoting mental and physical health. “ The self -exploitation that Han complaint either The ideological frames that Jonathan Crary examines They would be the mechanisms that promote a “society of exhausted, depressed and isolated individuals,” a world where “emblematic diseases of our century are no longer viral infections, but neural disorders such as depression, burnout syndrome or attention deficit disorder.” Are we more stressed than ever? With all this on the table it is difficult not to repeat that “We are more stressed than ever“. And yet, something does not fit. Little after we fell, we realize that the history of fatigue is somewhat more complicated. “Many ages tend to present … Read more

The AI ​​industry is only sustainable violating Copyright laws. So you are trying to eradicate them

Last Saturday Jack DORSEY, Twitter co -founder (now X) and Square (now Block), published a message in x With a overwhelming phrase: “Eliminate all intellectual property laws.” Elon Musk would answer shortly after adding to the idea with a “I agree.” The message has unleashed a debate on intellectual property laws, and does so at a particularly unique time. AFFORE Copyright. Jack DORSEY’s proposal is just the last of the movements in that same direction. Some companies and technology personalities in the United States are asking that the country discarding laws related to intellectual property, something that would be fantastic for those who have trained AI models with works protected by intellectual property. Demands everywhere. Comments arrive in fact just at a time when AI companies They do not stop being sued for copyright rape. The origin of these legal cases is always the same: these companies have been accused of training their models with works and contents Protected by copyright. “Fair use”. Goal, which downloaded More than 80 TB of bookssome of them protected by the laws of Copyright and intellectual property, recently participated in a trial for an older demand For this same subject. Your lawyers They assured that the company did not violate the laws of Copyright, and that they had made A “fair use” Of those books to be able to develop their AI model, call. OpenAi already asked for a white letter. The company led by Sam Altman is one of the most affected by these demands. In a proposal published just a month ago Openai requested that the laws of Copyright in the US be eradicated with the objective of “preserving the ability of American models to learn from materials with copyright.” For Altman, the training of AI models should be free of possible demands for copyright rape, and the same now express Dorsy and Musk. And Google also bothers the copyright. Google has also been accused of using content protected by copyright to train its AI models. In A statement last March the company requested “balanced copyright rules” and explicitly appointed “fair use and text mining and data” as exceptions for these laws. Justice is barely pronounced. The truth is that demands on copyright violation by AI models They started arriving Shortly after the launch of Chatgpt, but at the moment there have been few judicial sentences. Those that have, by the way, have been small victories for IA companies. And they continue, and continue. And the situation does not help control this legal collapse in which the world of AI is located. There have been no punishments or consequences for companies, which at most have been protected by reaching agreements with some editorial groups either Content platforms. However, the implications of these violations are clear for artists in all kinds of disciplines and content creators, who see how their works are used without consent –and without compensation– For something they can’t control while the world seems to turn a blind eye. In Xataka | 5,000 “tokens” of my blog are being used to train an AI. I have not given my permission

The commercial war has trembling the technology industry. Samsung plays in another league

The recent one wave of tariffs imposed by the United States has unleashed a storm in the technological market. Apple, Google or Motorola have been indicated Directly because of its strong dependence on Trump, the main objective of Trump in this tariff war. But there is an actor who has barely appeared in the eye of the hurricane: Samsung. The silence around it is no accident, but a consequence of a competitive advantage forged for years. What has happened. Samsung left smartphones production in China in 2020. Since then, he diversified his supply chain in India, South Korea, Vietnam, Brazil and other countries. According to the consultant Counterpoint ResearchChina represents 80% of iPhone’s production, while for Samsung, it barely contributes mid -range with ODM designs premises. It is a very large contrast that has consequences. Why is it important. The commercial war is redrawing the hardware map. Whoever has the factory in the wrong country can see the price of their products triggered. In detail. Vietnam, a key country for Samsung (more than 60% of its mobiles are manufactured there), has received a 46% tariff waiting to see what happens after the extension. Even so, the Korean brand has maneuver margin. Its two factories in India – an unused capacity – can absorb part of the blow. On the other hand, South Korea could assume the production of high -end models if the situation requires it. Apple, on the other hand, does not have that agility: its diversification is still incipient. Between bambalins. Samsung He has been investing in Vietnam for more than a decade: 100,000 employees, 25% of the country’s total exporter and 220 million dollars only in R&D in 2024. This strategic alliance has become a double -edged sword. Now that Vietnam is in the tariff target, both parties negotiate against the United States to stop possible damage. But Samsung already had his plan B activated: transfer part of the production to India and Korea. In Xataka | Spain looked at Chinese cars as a salvation table. In the commercial war, the risk of dying drowning runs Outstanding image | Xataka

He has cast a giant in his beer industry

The origins of what is today Asashi Group They date back to Japan at the end of the nineteenth century, but much of their future passes through the West and more specifically through Europe. And it has enough logic. The brewing group is no stranger to the serious demographic crisis that its country is going through, which translates into a local local market and the need to look beyond bars and Izayaka Japanese. Now, after years of bet and expansion, the brewer invoice thousands of millions of dollars in the old continent, its largest market after Japan, with More than 25% of its sales. In her own way, the Japanese birth crisis has led Asashi to become an outstanding figure in the beer sector European, in which it is not easy to open hollow. A silent advance. The news gave it A few days ago Fortune Taking the balances of the Japanese company itself: silently and without generating noise, Asashi has become one of the big names of the European beer industry. And that has merit. First because the origins of what today is the holding Asashi Group They are quite far, in Japan. Second, because although he had already harvested success in his country it is not easy to open a hole in the European market. What do the figures say? The accounts Asashi Group shows that in 2024 it registered total income in Europe of 5.4 billion of dollars, almost 27% of the total. These figures place the continent as their second billing market, only behind the Japanese already distance from Oceania or Southeast Asia. The volume of income in Europe also grew by 13% while in Japan it barely varied. The forecasts for 2025 It shows that, although a decrease can be registered, the weight of the European market will continue to be key in its accounting. Expanding borders. Those figures are not the result of chance. And it is not explained only by the expansion of its Premium Asashi Super Dry beer, increasingly present in the pubs of Europe. Over the last years the holding company has been expanding with new acquisitions until consolidating in the continent. The Japanese company incorporates other recognized brands For European clients: Peroni Nastro Azzuro, Kozel, Pilsner Urqell and Grolsch. In its catalog also includes Great Northern, Victoria Bitter, Carltron Draught, Tyskie, Ursus, Radegast, Fuller’s London Pride and Asashi Nama, in addition to without alcohol, soft drinks and other drinks, such as the Nikka whiskeyfounded 90 years ago. Pulling a carrier. It arrives with a quick search in the newspaper library to follow the track of that commercial expansion. In 2016 it reached A first agreement With the Belgian origin AB Inbev origin to get three of its best -known brands, Peroni, Grolsch and Meantine, for 2,550 million euros. Some time later, in 2019, Fuller, Smith & Turner accepted another millionaire offer, of almost 300 million of euros, which allowed the Japanese group to be among others with its flagship brand, London Pride. To those operations others are added Centered in Australia, New Zealand or China. In March and despite the tariff war, The Wall Street Journal revealed that the group wants to consolidate its presence in the US with Asashi Super Dry. For that purpose acquired A plant in Wisconsin. They are business … and demography. Some time ago Atsushi Katsuki, general director of Asashi, acknowledged Fortune That the bet of the Japanese company for the Complex Market of Europe was not accidental. And partly it is explained by the population crisis that drags For decades Japan. With birth in historical minimumsdeaths in record values ​​and a population increasingly agedmathematics does not make it easy for companies like Asashi. Yes in the 90s almost 70% Of its population was between 15 and 64 years old, in 2023 that percentage did not reach 59%. For a company like Asashi the implications of that evolution are evident. “If we observe the Japanese beer market, since 1995 it has contracted at a 1-2% annual rate. And we believe that it is likely to continue,” Katsuki comments. Europe also faces His own challengesbut with that backdrop his alcohol market It has aroused interest. Opportunities … and challenges. Of course, the market presents its own challenges. Asashi herself Point out that its goal is to continue betting on premium drinks and alcohol beer, a business segment on the rise and to which the Japanese firm wants to give greater weight in its results account. Its objective is that in 2030 the without alcohol or low graduation suppose 20% of their global sales, several points above the current data or from which they handle in Japan. Another challenge for Asashi is to compete with great weight and rooted rivals in Europe, such as AB Inbev or Danish Carlsberg, which move Milmillionaire Business Figures. That without counting the challenges that the holding of Japanese roots has been found throughout its international expansion, such as the effect of the Ukraine War on the supply of grain, inflation or Commercial War. Images | Norimutsu Nogami (Flickr) In Xataka | Japan is suffering a bankruptcy record from Ramen. And in part it is the result of the “1,000 yen barrier”

Balatro has been the last great breath of fresh air in the independent video game industry. This is its history

At the end of 2021 a developer with alias “LOCTHUNK“He dedicated his three weeks of vacation to create a multiplayer card game that was based on the poker but went further and created as a Roguelike video game. He called it Balatroand after a year and a half of development he published a first beta version in Steam. Its creation began to call the attention of some increasingly important youtubers, and the snowball was getting bigger and bigger. So much so that in its final launch, on February 20, 2024, Balatro sold 50,000 copies in two hours. At the end of the localshunk day he had sold 119,000 copies of his game in Steam, with total revenues of more than one million dollars. Balatro’s popularity is still exceptional, although its launch was not exempt from problems. The European ages rating system, Pegi, described it as a game not suitable for children under 18. LOCTHUNK He complained of the unfair of that qualification: your card game It does not include bets Or transactions with real money, and finally got the qualification to be Pegi 12, that is, suitable for children aged 12 years old. Since its definitive launch, Balatro has made history. He was nominated for Goty 2024 (Game of the Year), in addition to winning several awards in the independent video game category. By January 2025 I already exceeded the Five million units soldFor example. The game, which was initially available on PC and consoles, ended up appearing for iOS and Android in September 2024. And in all that time, something surprising: Locothunk has managed to maintain its anonymitysomething he confessed had been a success for him. Maybe one day we know its true identity, but what is clear is that Balatro has ended up being a phenomenon within an industry little accustomed to the success of small independent productions. In Xataka | The most addictive game of recent times is ‘Balatro’: construction of decks disguised as a poker and with millionaire sales

The US tariffs are a weapon of mass destruction in the Tech industry. Except for Chinese mobiles

The 104% tariff Chinese tax By the Trump administration it will shake the foundations of the smartphone industry. Apple and Samsungthe two great actors in the sector, base a good part of their manufacturing strategy in countries especially penalized by these new measures. However, Chinese mobile phone manufacturers could better overcome the blow. Thanks to a strategy focused for years in international expansion and markets outside the United States, their direct exposure to the impact of these tariffs aims to be considerably less. 104%. USA He has officialized a 104% tariff to imports from China, carrying The commercial war between both countries to its peak maximum and leading us to a night of movement in the markets. The consequences have been immediate: Fall of almost 5% in Bag for Apple generalized in the rest of great technology, with the uncertainty of a new commercial scenario that will shake its current strategies. Chinese and United States manufacturers. For Apple and Samsung Import products manufactured in China or Vietnam to the United States will involve an increase in simply unassumable costs without price increases. A case that barely applies Chinese manufacturers, since they have never had too much presence in the country. Giants such as Xiaomi, Oppo or Vivo do not sell smartphones in the United States. However, OnePlus, TCL and Motorola (Property of the China Lenovo) do have a presence in the territory. In fact, Lenovo is the third smartphone manufacturer in the United States. The Lenovo case. Motorola and Lenovo are in the most compromised situation after the entry into force of tariffs. The manufacture of its devices is focused on countries such as China, Brazil and India. Importing the United States with 104% tariffs is simply unfeasible for the company, which would have to move its production chain outside China to survive in the United States. Although not even maintaining a diversified production would be sufficient to partially overcome the impact of tariffs. The Type imposed on Brazil is 10% (the minimum threshold), while that of India amounts to 26%. A 10% tariff is assumed through a light rise hybrid strategy and cost absorption. One of almost 30% requires more drastic measures. The consequences for the rest. On the side of OnePlus and TCL, despite being Chinese manufacturers, they have been making production to countries like India and Brazil for years, diversifying strategy for their product assembly. A diversification that is not enough to overcome tariffs, since the bulk of manufacturing remains in China. The only solution? Move in record time the production outside your native country and centralize efforts in external factories. A withdrawal on time. The most likely scenario after the implementation of tariffs is the disappearance of the little Asian trace that remains in the United States. With the exception of Motorola/Lenovo, this has never been a market to be conquered by China, a position that aims to reaffirm after the crossed commercial war. Beyond mobile phones, companies like Xiaomi, which They sell household products and monitors In the United States, they will have it difficult to maintain presence in the country without raising prices abruptly. A global impact. If manufacturers such as Motorola renounce the US market, with the consequent loss of income that this would entail, an increase in prices globally seems inevitable to alleviate the effects of losing presence in a key territory. Companies such as OnePlus, TCL or Xiaomi, with a minimum presence there, would have it easier to absorb part of this small loss and not end up moving costs to consumers outside the US. Despite this, not everything is so simple. Although Chinese brands do not sell mobiles significantly in the US market, they do have a presence in other categories such as televisions, monitors and home devices. The unknown is whether they will choose to compensate for the blow by increasing prices only in those lines, or if they will end up moving the extra cost to their entire catalog, including smartphones. THE WAR OF COMPONENTS. The main Chinese manufacturers use American components, such as Qualcomm processors or Corning Gorilla Glass crystals. At the moment, this situation would be under doubt, since Qualcomm subcontracts the production of its chips to Taiwanese giants such as TSMC or Samsung Foundry (South Korea). Something similar happens with manufacturers such as Corning, which diversifies production with plants in Asia and Europe to meet global demand. Given that US sanctions They prevent American memoirs from selling their most sophisticated integrated circuits to their Chinese clients, China does not have it easy to reduce dependence on the United States. Image | Xataka In Xataka | Brussels Baraja tariffs of 10% and 25% to US products. The measure aims to take its toll on the European consumer

The European car industry has a problem with US tariffs. Your solution is surprising: India

An attack in a commercial war, a negotiation proposal and a closed door to lime and song. This can be summarized in the last days in the relationship between the United States and the European Union. On April 2, Donald Trump confirmed that the 25% tariffs on cars and the pieces for their production that will go through their borders. At the same time, he also confirmed that he would apply tariffs to almost all countries in the world. The base rate of these last tariffs is 10%. From there, the United States will apply tariffs that climb depending on the commercial deficit that has with those countries and that, according to its president, apply hidden commercial barriers. The European Union will pay 20%. Japan 24%. The threat already amounts to 104% for China. The answers have been diverse. China answered the first tariffs raising commercial barriers, which has cost him the threat we wrote above. Japan has sent emissaries to try to reach an agreement. Europe has put its own proposal on the table: 0% tariffs in the two directions For cars and industrial goods. The answer has been overwhelming. For Donald Trump this is not enough and is not open to negotiate in those terms. In the air a trade is at stake that in 2024 moved 38.9 billion euros. They are the ones paid by the United States for cars from Europe. To them we must add those manufactured by European companies in Mexico and Canada, to which these commercial barriers are also applied. The measure is hard and puts a sector, that of the automobile, which uses more than 13 million people in Europe and did not cross their best moment. In China, European manufacturers are finding huge difficulties in placing their cars now that the market has set their eyes on local manufacturers. In the United States, the production of the product only leaves three ways. One of them is to stop sending cars or stop selling them, as Volkswagen and Mercedes are doing with some models. The second option is manufacture locally But limiting the pieces that arrive from the outside, which is a expensive reinvestment. The third, and last, is to absorb tariffs to a greater or lesser extent and try to limit the rise in the final price. All these options attack the results account of the great European manufacturers. Good because they will sell less, because it will cost them more expensive to manufacture or for the sum of both conditions. Therefore, they already look where their factories or their products can be transferred. India seems to open the arms. 100% to 10% The Indian market is unexplored by large European manufacturers. The difficulties in operating there are maximum. The example is totally contrary to Japanese. In the Japanese country There are no tariffs to the importation of vehicles for local sale. However, the client is particular. In the big cities You can barely sell cars Because regulations on space force a parking space. They do not require Kei Caran extremely narrow and cheap type of car that in Japan dominates perfectly. India, however, is a very protectionist country. Tesla knows the challenge. In 2016 he already tried to enter there opening reserves of their cars for 1,000 euros. Almost a decade later their owners did not have the car or money. Tariffs are 15%… as long as Do not enroll more than 8,000 units When it comes to an electric. An extremely low figure that discourages the industry to sell large amounts of vehicles. Especially since they demand three -year investments seen In addition, so far they have had another problem. The potential client needs extremely cheap cars and with Very specific technical issuesas a free height to the ground higher than usual since the roads are in very poor condition. Adapting cars is a company to spend money on developing a product that must compete in extremely low prices. However, Europe seems to be willing to reach an agreement with India. And India is willing to listen to Europe and open the door. This is what they maintain in Reuters which ensure that the European Union and the Asian country are looking for a Agreement to reduce tariffs of import that are now 100%. In the news agency they point out, however, that although India is willing to reach a 10%tariff. Local manufacturers such as Tata or Mahindra press to impose their conditions. These are not going down 70% in tariffs on gasoline cars and gradually reduce tariffs up to 30% in successive phases. Of course, in the case of the electric car they do not want to reduce tariffs until 2029. Negotiation comes just when the United States has also pointed in the same direction. As we counted, Tesla has long wants to enter the market but Negotiations have intensified Since 2023. A four million vehicle market is juicy enough to seek solutions now that relations between the United States and Europe harden. Manufacturing in India is also an opportunity for manufacturers to give out to their lowest vehicles. The industry has long proclaimed that selling electric cars of 20,000 euros is not profitable in current conditions. That’s why Automotive News He pointed out that the Volkswagen Group has been evaluating this possibility. Carlos Tavares, at the head of Stellantis in 2022, I also pointed that India was one of the markets to conquer. And, according to ReutersByd has also shown interest in entering the country. Photo | Suroor Haider and Volkswagen In Xataka | “A hole we have never seen”: 25% tariff

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