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MediaMarkt starts its Web Week with good discounts on TVs, cell phones and more

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Until next February 23 at 9 in the morning, MediaMarkt is celebrating two very good campaigns: Techmania and Web Weekwith which you can get the best technological devices with good discounts. Below we offer you a compilation with some of the best deals that we have found today, at the beginning of this MediaMarkt campaign. smartphone Xiaomi Redmi Note 15 for for 199 euros: with 6.77-inch OLED screen and 256 GB. Smart TV Xiaomi TV S Mini LED 55 2025 by 399 euros: 55 inches and with Google TV. sound bar Ultimea Poseidon D70 by 169.99 euros: 7.1 channels and 410 W of power. Robot vacuum cleaner Cecotec Conga M50 by 99 euros: with laser navigation and 5,000 Pa. electric scooter Segway ZT3 Pro E by 699 euros: with double suspension and 1,600 W motor. Xiaomi Redmi Note 15 smartphone If you are looking for a good, pretty and cheap mobile, this Xiaomi Redmi Note 15 It is one of the smartphones that is worth it now on MediaMarkt. It used to cost 229 euros but now it is available for 199 euros. He Xiaomi Redmi Note 15 It is a smartphone with a good 6.77-inch OLED screen. Your brain is the processor Qualcomm Snapdragon 6 Gen 3accompanied by 256 GB of storage and 8 GB RAM. Its main camera is 50 MP and works under the Xiaomi HyperOS 2 operating system. Redmi Note 15 5G 8+256GB The price could vary. We earn commission from these links Smart TV Xiaomi TV S Mini LED 55 2025 If you are looking for a TV with good features and a low price, this one from Xiaomi is one of the bargains you can buy now at MediaMarkt Web Week. It has a discount of 250 eurossince it has gone from costing 549 euros to 399 euros in these moments. This Xiaomi TV S mount a panel 55 inch QD-MiniLED with 4K resolution and also stands out for its 144 Hz. It is compatible with HDR10+, HGL, Dolby Vision IQ and IMAX Enhanced (in terms of image) and Dolby Atmos (in the sound section). The operating system under which it works is Google TV and it has an extensive connectivity section. Xiaomi TV S Mini LED 55 2025 The price could vary. We earn commission from these links Ultimea Poseidon D70 Soundbar If you are thinking of setting up your own home theater, a sound bar is the perfect accessory for your TV. Now, you can take this good, pretty and cheap from Poseidon, which is almost half price at MediaMarkt Web Week. Now, you can buy it for 169.99 euros. This is a sound bar 7.1 channel that incorporates SurroundX technology (the firm’s own), so you can enjoy fully surround sound. It has six equalization modes and offers a 410W RMS power. Ultimea Poseidon D70 Soundbar The price could vary. We earn commission from these links Cecotec Conga M50 Robot Vacuum Cleaner Robot vacuum cleaners have become one of the main protagonists in home cleaning. If you are looking for a cheap one, but with good features, this Conga M50 It is a good option for you. Now, it is available for 99 euros. This robot vacuum cleaner cheap from Cecotec has laser navigation, which is perfect for creating cleaning routes and avoiding obstacles. Its suction power is 5,000 Pa and, in addition to vacuuming, it also mop. It is programmable and its battery offers autonomy to clean up to 160 square meters. Cecotec Robot Vacuum Cleaner and Floor Mop Conga M50 The price could vary. We earn commission from these links Segway ZT3 Pro E electric scooter If you usually move around the city daily and want to avoid public transportation, this Segway electric scooter It is the means of transportation you were looking for. It is now on sale for 699 eurosalthough you should know that the DGT established a registration for scooters and VPMsomething you should keep in mind. This is a electric scooter very top with a 1,600 W motor. In addition, its wheels are 11 inches and it comes with front and rear disc brakes. Likewise, it stands out for incorporating double suspension. Segway – Segway ZT3 PRO electric scooter. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Webedia, Xiaomi, Segway, Cecotec and Ultimea In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | The best quality-price mobiles. Their analyzes and videos are here

Yes, the DGT has limited the maximum speed to 80 km/h and has prohibited overtaking. And there’s a good reason for that: wind.

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In Spain the weather is bad. I don’t know if you had noticed but we have had rain, snow and very strong winds for a month and a half. Meteorological events that are impacting all types of sectors. Also that of mobility, where closed roads, incidents on the road and restrictions are being the general trend. If you go to your favorite social network and read that the DGT has limited the speed to 80 km/h, don’t panic. It’s normal. At 80 km/h maximum. And overtaking prohibited by order of the DGT. It is a headline that has been repeated in the last two days and has spread across social networks. Headlines that hid an essential word to understand the information: temporal. Meteorological storm, because the restrictions are due to the clash of storms that we have chained for days and weeks in the Iberian Peninsula. And temporary because the restrictions are not definitive, they are simply used to maintain safety on the road. The restrictions. One of the provinces that found the most restrictions of this type during the past weekend was Castellón. The region has had to live with an orange alert for wind and the DGT decided that the maximum speed at which one could drive on Saturday was 80 km/h on three roads in the province, where overtaking was also prohibited. The trucks They were also not allowed to circulate on the AP-7. Yesterday, Sunday, normality was recovered. These restrictions have obviously been temporary. And, effectively, the DGT can apply temporary restrictions on speed or overtaking for meteorological reasons, just as can close a road to traffic due to snow or it can be restricted to those who They drive with chains or winter tires. For security. The wind is a danger on the road and overtaking is critical when there are very high wind gusts. In particular, some are very dangerous: Screen effect: when you drive through a tunnel or infrastructure that cuts off the side wind and it disappears. At that moment, a gust of wind can move the car to one side of the road and If we are caught off guard the movement will be sharper. Overtaking: something very similar happens when we overtake a large truck or van. In this case, if we are fighting a crosswind, passing a vehicle will automatically cut off the force we receive. You have to be careful because normally we have been moving the steering wheel to the right slightly to counteract the force of the wind. By overtaking the truck, that resistance disappears and we can go against the vehicle on our right, adding that the truck or van fights not to go to the left, which can end in contact. Furthermore, when overtaking, we will again feel the screen effect described above, so we must be careful and remain attentive. Trailers: Both situations are especially dangerous if we drive a vehicle with a trailer since, in that case, the car does not receive the same forces as its rear part and, in an extreme case, movement angles that are difficult to manage can arise. What does the DGT recommend? The first thing we must do is adapt our speed to the traffic circumstances. The DGT has the power to reduce the speed of the road to 80 km/h and prohibit overtaking, but the logical and essential thing is to apply common sense and take your foot off the accelerator. Taking this into account, we must remain very attentive to resolve any gusts of wind. If this happens, you have to act gently, calmly. The DGT also recommends circulate in high gears (one lower than usual) to have a greater response from the engine if we need to get out of trouble. And remember that the more voluminous and taller a vehicle is, the more risk it has of overturning, the more complex it will be to control it and the more care we must take when overtaking it. Photo | Theo Lonic and DGT In Xataka | Everything I learned the day I was surprised by the snow: tips for driving on ice when the situation gets complicated

Using facial recognition to hunt for copycats seemed like a good idea. This Valencian university has just discovered that it was not

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Educational centers that decide to do online exams face a challenge: without being able to monitor students in person, how do you ensure that they do not copy? A Valencian university found the solution with a sophisticated video surveillance and facial recognition system. Well, the joke has paid off. Resolution. In the summer of last year, the Spanish Data Protection Agency (AEPD) filed a complaint against the International University of Valencia o VIU for the use of facial recognition and recording to conduct online exams. As reported in À Puntthe resolution has already arrived and the VIU is going to have to pay 650,000 euros The system. In the VIU evaluation regulationsit is detailed that a “facial recognition technology system” will be used in the online tests. This system consists of the use of two cameras (which the student must provide), one to monitor the student and another for the environment, ensuring that there are no other people in the same room. The software is constantly capturing and analyzing images in real time to verify the student’s identity through AI. At the same time, the program is responsible for controlling the screen and even the devices connected to the computer with which the test is carried out. Two fines. The 650,000 euros are actually the sum of two fines. The first, of 300,000 euros, is for having failed to comply with the article 9 of the GDPR which prohibits the processing of biometric data with few exceptions. The second, which amounts to 350,000 euros, is due to a breach of the article 5.1c of the GDPRwhich maintains that personal data must be “adequate, relevant and limited to what is necessary.” The AEPD considers the use of facial recognition for this purpose to be disproportionate. Consent discarded. One of the exceptions to article 9 of the GDPR and which the VIU tried to rely on is that “the interested party gave explicit consent.” It is true that the students had agreed to use this control system, the problem is that they were not given any alternative: either they accepted, or they did not take the exam. The AEPD does not “consider the mandatory acceptance of general conditions upon registration to be valid consent”, which is why it rules it out in its resolution. The VIU also tried to take refuge in the “essential public interest”, another of the exceptions of article 9, but the AEPD has rejected it because there is no specific law for the processing of biometric data in the educational context. The university invoked the university law that says that universities must verify that students have acquired a series of knowledge, but the AEPD has also rejected it as insufficient. Wow, we have to pay. It’s not just the VIU. There is other universities such as the European University, Isabel I, La Rioja or Burgos that also use similar systems that combine cameras and facial recognition. During the pandemic there was no choice but to opt for online training and this prompted the appearance of video surveillance systems in exams, which raised the eyebrows of the AEPDwhich in 2021 already warned that biometrics could not be used to monitor exams. This resolution is the first that imposes a large fine, so it is assumed that universities will make changes if they do not want to go to the cashier’s office. Open door. The AEPD does not close the door to the use of biometrics as fraud prevention in the educational field, including AI systems. However, he points out that according to the European Union AI Regulationbiometric data is considered high risk, which does not prohibit its use, but does not give express permission to use it in this context. In Xataka | I’ll take the exam online for €20: the new student situation is an open bar for cheating Images | VIU, Pexels

Great white sharks are appearing off the Alicante coast. The problem is that we don’t know if it’s good news or bad news.

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On April 20, 2023, by pure chance, some fishermen caught a juvenile-sized white shark. No one would have been surprised if it weren’t for the fact that the fishermen were in Spanish waters, right in front of the Alicante Cape of La Nao. Two meters 10 centimeters of white shark in the middle of the Mediterranean, what was happening here? Do we have to worry? That is the question that was asked at the Spanish Institute of Oceanography and, in collaboration with the University of Cádiz, has carried out a deep review of the presence of white sharks in the Mediterranean Sea. It is not something superficial: they have collected all the records (direct and indirect) from 1862 to 2023 and have reached a surprising conclusion. The presence of this type of specimen has been “persistent” (although “extremely rare”) in the Spanish Mediterranean. It is not something, a priori, worrying. As explained José Carlos Báezresearcher at the IEO-CSIC, “we have only found two attacks: one in 1862, in which a person died in Malaga who was swimming, and another in the eighties, when a shark bit a surfer’s board in Tarifa and caused serious injuries.” But the problem is not that. And, although “with the available data, it is not possible to affirm that the Mediterranean white shark population is recovering”, it is inevitable to think about what will happen in an increasingly warmer sea. In the end, “the presence of young individuals provides key information about the demographic structure of the species” and, one way or anotherthis leads us to seriously consider the risks of having breeding spaces in Spanish waters. However, everything seems to indicate that there is a relationship between the presence of the shark and the routes of the bluefin tuna. If so, it would be another symptom of the problems that sharks have to keep their populations healthy and robust. Should we worry? It doesn’t seem like it. Against the media angle about the “return of the monster”, international evidence tells us that attacks are extremely rare and the role of sharks in the conservation of aquatic ecosystems is very important. Be that as it may, monitoring and conservation programs must be developed. And it has to be done soon. Image | Oleksandr Sushko In Xataka | The white shark is an exceptional swimmer. Its secret is in its “teeth”

He does it for a good reason.

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In addition to being supported by one of the largest fortunes in the world, Blue Origin obtained a good part of its financing from suborbital trips, for which its millionaire passengers paid a fortune. However, Jeff Bezos is going to leave his exclusive space tourists on the ground for at least two years. In a statementBlue Origin has announced that it is now prioritizing its lunar plans over short New Shepard flights, putting on hold its luxury weightlessness experiences that have taken celebrities and great fortunes to the edge of outer space. The rich stay on land. Blue Origin has decided to suspend the flights of its reusable New Shepard rocket “for no less than two years” to redirect resources towards the Artemis project that must bring it back to life. humanity to the moon. This pause directly affects the space tourism business that depended on this reusable rocket launched from the Texas desert, where both the ship and the capsule return to be reused in future missions. Space tourism has been one of the great sources of income for Blue Origin, which has built a solid client portfolio and even has a waiting list for several years. The official statement does not clarify what will happen to people who already had flights scheduled for the coming months, leaving these millionaires in temporary limbo. It was a means, not an objective. The suspension of the space tourism program shows that the program was always a means of making profitable and financing Blue Origin’s developments and innovations, but the priority had always been reach the moon either establish orbital colonies. These suborbital flights are clearly reserved for economic elites, celebrities and select guests. Among his amateur “astronauts” is Jeff Bezos himself, his wife Lauren Sanchez, the singer Katy Perry, or to Spaniards like him media Jesús Calleja o Alberto Gutiérrez, founder of the platform Civitatis that just a few days ago reached the Kármán line. This stoppage shows that, although exclusive, suborbital tourism has not achieved sufficient launch frequency to maintain itself as a priority compared to more contracts. lucrative and strategic with NASA. Decisive bet on the Moon. Blue Origin maintains a multimillion-dollar contract with NASA to develop Blue Moonits lunar landing module for the Artemis programwhich seeks human return to the Moon and a sustained presence there. The pause in New Shepard launches is intended to “redirect resources to further accelerate the development of the company’s lunar human capabilities” by freeing up engineers, materials and budget to accelerate Artemis 5, planned for 2029 as descent module for astronauts. Blue Origin has underlined its “commitment to the national goal of returning to the Moon and establishing a permanent and sustained lunar presence.” Space tourism is left without competition. Blue Origin’s decision creates a new gap in the offer of suborbital flights intended for “space tourism.” In 2024, its main rival, Virgin Galacticsuspended its operations due to the high cost of the missions and the development of rockets to carry them out. However, Richard Branson’s company has announced the possibility of resuming its flights in 2026, although with higher rates. For the millionaires who longed for their moment of glory floating in the New Shepard capsule, this means at least two years of waiting without a clear resumption date, confirming that Jeff Bezos has chosen the Moon like the real prize. In Xataka | Jeff Bezos asked his parents for their life savings to found Amazon. They only asked him one question: “What is the Internet? Image | Blue Origin

ASUS just killed its phone line for good reason. Goodbye to the Zenfone

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ASUS, the Taiwanese giant known for its computers, had been competing in the smartphone field for years. The Zenfone family is one of the ones that has convinced us the most at Xataka: phones with a ROM similar to that of the Google Pixel and top-of-the-line specifications. The proposal, solid on paper, has had low commercial success for years. And given the great opportunity in formats that AI allows, ASUS is clear: there will be no more Zenfone for a while. A harsh goodbye. ASUS has made a stoppage official in its smartphone division. It not only affects the Zenfone family, but also ROG Phone, its division of phones aimed at gamers. The company is now emptying its release calendar to leave a division whose future is uncertain. “ASUS will no longer launch new mobile phone models in the future.” Jonney Shih, president of ASUS. What’s wrong with my ASUS. If you have a company device, you will be covered. ASUS will maintain both guarantees and support for existing mobile phones, but there will be no room for new launches. And now what. The company’s strategy is clear: they are leaving the field of mobile phones to focus on new solutions and formats linked to artificial intelligence. The group’s revenue from its AI server business has doubled expected resultsand the robotics and smart glasses divisions will be the main beneficiaries of the death of Zenfone. Why is it important. ASUS’s strategy gives us a clue about where the industry wants to move in AI beyond the smartphone. The race in this field is being won by an unstoppable Gemini that has forced Apple to take its handand with Google distributing Android, competition beyond OpenAI does not seem possible. But in smart glasses Meta operates with its own technologies, Google has its proposals based on Gemini, and There is still room for participants who want to develop their own solutions. Even fiercer is the war in robotics, Why outside the smartphone. The mobile phone business represents a very small part of ASUS’ strategy. Their smartphones are niche products, and they never had it easy to conquer the general public. Abandoning a territory that is high in costs and difficult to obtain profits offers additional room for maneuver to invest in new product categories. Image | Xataka In Xataka | Artificial intelligence guide: main characteristics of the main AI models, points for and against, and comparison

The last barrier against AI is good taste. The problem is that an entire generation is growing up without developing it

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The new normal in three acts: You open X and find a clearly AI-generated image trying to look legitimate. But it’s not bad, it complies. You go to LinkedIn and find a piece that reeks of ChatGPT, but you get the idea that its author wanted to convey. In GitHub You find code that works, but that no sensible programmer would write like that. You let it go. welcome to the era of “good enough”. Generative AI has made it easy, fast, and free to produce “acceptable” things, and that has moved the collective bar for quality. Not upward but towards “functional”. The worrying thing is not that AI produces mediocrity, but that it is accustoming us to accepting it. Before, if we needed an image for the article, we had to look for it or – for those who had ID – order it. There was friction or there was cost. Now we generate it in fifteen seconds (wink), and since it “serves”, it stays there (wink, wink, nudge). Even if it is generic or has that artificial veneer that we all recognize but no one talks about anymore. The problem is that when something acceptable costs nothing to produce, we stop asking ourselves if it is worth doing. We’re just wondering if it meets the minimum. AND meeting the minimum is not the same as doing something good. In development this is also very noticeable. An experienced and talented programmer instantly recognizes whether a code has been written by an AI. Even if it works (we already take that for granted), you can tell by the verbiage, because it is redundant, because it is not very elegant. It does what it has to do, but no senior He would be proud to have it bearing his signature. What is going to happen to a generation that is going to learn to program using AI from day one? If you’ve never written bad code and then understood what makes it good, how are you going to develop judgment? Good taste does not come standard. It is built by seeing many bad things, many good things, making mistakes. AI saves you that path by giving you something that works from the first try. But without going down that path, you never develop the eye to distinguish. Therein lies the risk. AI has raised the floor (anyone can produce something decent), but the ceiling is still just as high. At least for the majority. Creating something exceptional requires the same things as always: talent, effort, judgment. Only now it is buried under tons of slop and mediocre but functional content. And since creating it is free, we produce it non-stop. Human value remains in taste. Knowing how to look at something and say “okay, it’s good, but it’s not good”. But that criterion is only formed with practice. If an entire generation grows up consuming and producing what “just delivers,” how are they going to learn what is excellent? If you have never seen the difference, that difference does not exist for you. We are heading towards a world where it will be normalized that “good enough” is the only standard because we forget how to recognize when something will be done well. In Xataka | There is a generation working for free as a documentarian of their own life: they are not influencers but they act as if they were. Featured image | Xataka with Nano Banana

Warren Buffet and Michael Bloomberg have advice for giving Generation Z better jobs: prioritize “good vibes”

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Starting your professional career is not easy. Bringing it to fruition, even less so. The job market has changed drastically since Warren Buffet and Michael Bloomberg made their first steps (they are 95 and 83 years old), but of course their professional trajectories, decisions and holding the unofficial title of best investor in history It gives them enough authority to give advice. Because they also give them very good ones: Buffet has already spoken before about the importance of knowing how to say noas prioritize your professional goals either know how to focus. Well, Warren Buffet and Michael Bloomberg give a recommendation for Gen Z that is entering the labor market: pay attention to the environment. The beginnings of Bloomberg. As the tycoon said on the podcast In Good Company by Norges Bank Investment Management, after finishing university in the 60s, Michael Bloomberg barely earned $11,500 a year (not bad, considering the time and that today would be equivalent to $114,000). But Bloomberg, with a pretty good CV considering he had an MBA from Harvard under his belt, had the option of earning more. More money is not always better. Another company offered him $14,000, but he opted to stay at the Wall Street investment bank Salomon Brothers for the people. In fact, initially the bank had offered him $9,000 and a loan of $2,500, which he knew how to take advantage of by laying the foundations for his empire. He gave up that higher offer and it worked out fine. “Don’t feel sorry for me, but I will never forget that people make the mistake of going to work where they get paid the most,” he concluded in the aforementioned podcast. For Bloomberg, at the beginning of your career the essential thing is: “You have to gain experience, you have to build friendships, you have to try things and see what works and what doesn’t.” There are certain jobs you shouldn’t take. Warren Buffet also shared this same mentality of prioritizing people over pay. At its last shareholders meeting at Berkshire Hathaway was blunt: “Don’t worry too much about starting salaries and be very careful who you work with, because you will end up adopting the habits of the people around you” because “There are certain jobs you shouldn’t take.” And it’s not the first time he’s said it. In fact, more than 20 years ago at another shareholder meeting of the same company, a 14-year-old boy (who was already a shareholder) asked the question “What advice would you give to a young person like me to be successful?” His answer: surround yourself with people better than you. “Choose collaborators whose behavior is better than yours, and you will end up moving in that direction.” GenZ doesn’t have it easy. It must be recognized that the advice is good, but also that the youngest people face runaway inflation, an unstable and weak labor market threatened by AI and a pressing difficulty accessing housingso they need a good salary like never before. In any case, something has not changed from the generation of Buffet and Bloomberg to the genzetters: the fear of the unknown and uncertainty. In Xataka | “I never wanted to create a dynasty”: after announcing his retirement, Warren Buffet is clear about what to do with his immense inheritance In Xataka | Bill Gates and Warren Buffett have the same answer when someone asks them “the secret to success”: focus Cover | Bloomberg Philanthropies and Fortune Live Media (Flickr) USA International Trade Administration – YouTube

two different versions, millions of accounts in check and one good idea

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If you’ve received a message from Instagram asking you to reset your password in the last few days, you’re not the only one. A quick look to Reddit or social networks like X/Twitter evidence that it is something quite common at the beginning of 2026. In fact, there are those who assures have received these messages on several occasions this week, including a few times a day. what has happened. Numerous Instagram users have detected unusual activity related to mass password reset requests. More specifically, they were receiving password reset emails that looked legitimate without having requested it first. Two versions that explain it. Following that massive request and speculation, on January 9, the antivirus software company Malwarebytes made public a data leak. Just a few hours ago, Instagram pronounced. The versions of each one: According to Malwarebytes, a group of cybercriminals “stole sensitive information from 17.5 million Instagram accounts, including usernames, physical addresses, phone numbers, email addresses and more.” It is not mere scraping, but an authentic doxing kit found on a popular cybercrime forum. From here, there were two options: either we were facing an automated brute force attack where legitimate “I forgot my password” emails were generated and, within the chaos, a malicious email was sent so that you click on a false link. Or that Meta had executed a defensive Instagram reset of those accounts it considers compromised. According to Instagram, they have fixed an issue that “allowed a third party to request password reset emails for some people. There was no breach of our systems and your Instagram accounts are secure.” He closed the explanation with an apology for the inconvenience. Tap to go to the post Why is it important. Instagram minimizes the impact of this incident by calling it a “software problem” and not a systems breach since technically, if they did not enter their servers, they do not consider it a hack. In any case, this alleged data leak contains usernames, real names, physical addresses, phone numbers, and email addresses. The level of risk is high insofar as this exposure of confidential personal information is of such caliber that it breaks the barrier between the digital and the physical. Exposing who you are online also jeopardizes real-world security. The reports detail that parts of that database are being marketed on the black market, sorting them into batches based on countries and numbers of followers. That is, prioritizing high-profile accounts such as influencers or business accounts. What should you do now. To begin with, under no circumstances touch on the links that appear in the emails, no matter how real they may seem. From here: Change Instagram password from the app, in ‘Settings and activity’ > ‘Account Center’ > ‘Password and security’ > ‘Change password’. Use a long, robust and unique one. Configure the Two-Step Authentication that you will find in the ‘Password and Security’ section of the app, following the previous route. Better avoid the SMS option. Likewise, it is advisable to log out on all devices and, in case you have received several messages, check if the emails are truly from Instagram through the ‘Emails from Instagram’ option in the settings. If you detect any, delete them. In Xataka | “You can’t trust your eyes to know what’s real anymore.” Instagram CEO announces that the feed is dead In Xataka | Instagram has wreaked havoc on tourism in half the world. AI has arrived to multiply it by a thousand Cover | Solen Feyissa and Gemini

a good part of its billion in revenue comes from the only market that still goes to the movies

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If we are ever going to have a negative answer to the question of “Can James Cameron stop killing it at the box office?” It certainly won’t be in the short term. ‘Avatar: Fire and Ash’ has once again swept theaters, and although perhaps a couple of aspects of the triumph need to be pointed out, it is indisputable that we are facing a new success: it has already exceeded one billion dollars. The figures. The third installment of ‘Avatar’ has reached 1,083 million dollars at the global box office after 18 days in theaters. The figure is divided into 306 million dollars in US territory and 777.1 million in international markets, confirming the traditional foreign dominance of the franchise created by James Cameron. The milestone comes slightly later than its predecessors (‘Avatar‘He achieved it in 17 days and’The sense of water‘ in just 14), which makes us wonder if ‘Fire and Ashes’ will manage to replicate the extraordinary long-term performance of its predecessors, which remained in first place at the box office for seven consecutive weekends. Gear change. The rhythm of ‘Fuego y ash’, as we have commented, contrasts with that of its predecessors. The 2009 film ended its run with a historic gross of $2.9 billion, while ‘The Sense of Water’ ended with $2.32 billion. Both films demonstrated exceptional resilience, remaining at number one in the ranking for seven uninterrupted weeks, an increasingly unusual phenomenon in the streaming era. The big question now is whether ‘Fire and Ash’ will manage to join the exclusive club of 2 billion movies. The first indicators suggest a decrease compared to the second installment, which in turn had already experienced a drop of 580 million compared to the original. If this trend is confirmed, ‘Fire and Ash’ would be the first ‘Avatar’ installment to stay below the two billion threshold, which could redefine the commercial expectations of the franchise, which as we already saw It is not enough to be one of the hits of the year to be profitable. The importance of China. As has been usual in the franchise, the success of ‘Fire and Ash’ depends largely on the foreign market: for example, in this installment 71.7% of revenue comes from outside the US: China leads the list with 138 million dollars, followed by France with 81 million, Germany with 64 and South Korea with 44. Only in China, the third ‘Avatar’ got the best premiere of the saga in the countrywith $57 million in its opening weekend. The IMAX format was crucial: generated 23.5 million dollars23% of the total Chinese collection. A success that is more significant considering that the Chinese market has remained practically closed to foreign productions in recent years. By the way, has already been dethroned. Disney sweeps away. One more year, this is not news, but let’s confirm the Disney’s absolute dominance at the box office. This third ‘Avatar’ is also the studio’s third film to surpass $1 billion this year, following the live-action remake of ‘Lilo & Stitch‘ (1,030 million) and ‘Zootopia 2’ (1,420 million, at the moment). That is, more than $6.58 billion at the global box office, a figure that has not been reached since before the pandemic. And without the need for Marvel (with three premieres that did not reach the expected figures nor the collections of other times) nor ‘Star Wars’. No other study has managed to produce a single billion-dollar movie since 2023 but it is worth remembering, of course, that Disney has not been short of failures at the box office: ‘Snow White’, ‘Tron: Ares’ and ‘Elio’ were well below expectations, which poses a paradox. Disney scores the biggest hits and the main failures of the year, making it clear that Disney has the blockbuster formula, but its brand is no longer infallible. Prudent Cameron. Despite the success, James Cameron maintains a cautious stance on the continuity of the saga. Before the premierealready said that “first, we have to make money from this. We each have to prove this absurd business case again.” Cameron recognizes that the industry has changed and that the theater market is going through a moment that makes any forecast possible. As revealedwould call a press conference to reveal the complete plots of ‘Avatar 4’ and ‘5’ if they were not finally made. Another option would be to novelize the scripts, a project for which he maintains a certain enthusiasm. In Xataka | James Cameron has committed to the 48fps format for ‘Avatar 3’. Many viewers find it disturbing

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