Good

He does it for a good reason.

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In addition to being supported by one of the largest fortunes in the world, Blue Origin obtained a good part of its financing from suborbital trips, for which its millionaire passengers paid a fortune. However, Jeff Bezos is going to leave his exclusive space tourists on the ground for at least two years. In a statementBlue Origin has announced that it is now prioritizing its lunar plans over short New Shepard flights, putting on hold its luxury weightlessness experiences that have taken celebrities and great fortunes to the edge of outer space. The rich stay on land. Blue Origin has decided to suspend the flights of its reusable New Shepard rocket “for no less than two years” to redirect resources towards the Artemis project that must bring it back to life. humanity to the moon. This pause directly affects the space tourism business that depended on this reusable rocket launched from the Texas desert, where both the ship and the capsule return to be reused in future missions. Space tourism has been one of the great sources of income for Blue Origin, which has built a solid client portfolio and even has a waiting list for several years. The official statement does not clarify what will happen to people who already had flights scheduled for the coming months, leaving these millionaires in temporary limbo. It was a means, not an objective. The suspension of the space tourism program shows that the program was always a means of making profitable and financing Blue Origin’s developments and innovations, but the priority had always been reach the moon either establish orbital colonies. These suborbital flights are clearly reserved for economic elites, celebrities and select guests. Among his amateur “astronauts” is Jeff Bezos himself, his wife Lauren Sanchez, the singer Katy Perry, or to Spaniards like him media Jesús Calleja o Alberto Gutiérrez, founder of the platform Civitatis that just a few days ago reached the Kármán line. This stoppage shows that, although exclusive, suborbital tourism has not achieved sufficient launch frequency to maintain itself as a priority compared to more contracts. lucrative and strategic with NASA. Decisive bet on the Moon. Blue Origin maintains a multimillion-dollar contract with NASA to develop Blue Moonits lunar landing module for the Artemis programwhich seeks human return to the Moon and a sustained presence there. The pause in New Shepard launches is intended to “redirect resources to further accelerate the development of the company’s lunar human capabilities” by freeing up engineers, materials and budget to accelerate Artemis 5, planned for 2029 as descent module for astronauts. Blue Origin has underlined its “commitment to the national goal of returning to the Moon and establishing a permanent and sustained lunar presence.” Space tourism is left without competition. Blue Origin’s decision creates a new gap in the offer of suborbital flights intended for “space tourism.” In 2024, its main rival, Virgin Galacticsuspended its operations due to the high cost of the missions and the development of rockets to carry them out. However, Richard Branson’s company has announced the possibility of resuming its flights in 2026, although with higher rates. For the millionaires who longed for their moment of glory floating in the New Shepard capsule, this means at least two years of waiting without a clear resumption date, confirming that Jeff Bezos has chosen the Moon like the real prize. In Xataka | Jeff Bezos asked his parents for their life savings to found Amazon. They only asked him one question: “What is the Internet? Image | Blue Origin

ASUS just killed its phone line for good reason. Goodbye to the Zenfone

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ASUS, the Taiwanese giant known for its computers, had been competing in the smartphone field for years. The Zenfone family is one of the ones that has convinced us the most at Xataka: phones with a ROM similar to that of the Google Pixel and top-of-the-line specifications. The proposal, solid on paper, has had low commercial success for years. And given the great opportunity in formats that AI allows, ASUS is clear: there will be no more Zenfone for a while. A harsh goodbye. ASUS has made a stoppage official in its smartphone division. It not only affects the Zenfone family, but also ROG Phone, its division of phones aimed at gamers. The company is now emptying its release calendar to leave a division whose future is uncertain. “ASUS will no longer launch new mobile phone models in the future.” Jonney Shih, president of ASUS. What’s wrong with my ASUS. If you have a company device, you will be covered. ASUS will maintain both guarantees and support for existing mobile phones, but there will be no room for new launches. And now what. The company’s strategy is clear: they are leaving the field of mobile phones to focus on new solutions and formats linked to artificial intelligence. The group’s revenue from its AI server business has doubled expected resultsand the robotics and smart glasses divisions will be the main beneficiaries of the death of Zenfone. Why is it important. ASUS’s strategy gives us a clue about where the industry wants to move in AI beyond the smartphone. The race in this field is being won by an unstoppable Gemini that has forced Apple to take its handand with Google distributing Android, competition beyond OpenAI does not seem possible. But in smart glasses Meta operates with its own technologies, Google has its proposals based on Gemini, and There is still room for participants who want to develop their own solutions. Even fiercer is the war in robotics, Why outside the smartphone. The mobile phone business represents a very small part of ASUS’ strategy. Their smartphones are niche products, and they never had it easy to conquer the general public. Abandoning a territory that is high in costs and difficult to obtain profits offers additional room for maneuver to invest in new product categories. Image | Xataka In Xataka | Artificial intelligence guide: main characteristics of the main AI models, points for and against, and comparison

The last barrier against AI is good taste. The problem is that an entire generation is growing up without developing it

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The new normal in three acts: You open X and find a clearly AI-generated image trying to look legitimate. But it’s not bad, it complies. You go to LinkedIn and find a piece that reeks of ChatGPT, but you get the idea that its author wanted to convey. In GitHub You find code that works, but that no sensible programmer would write like that. You let it go. welcome to the era of “good enough”. Generative AI has made it easy, fast, and free to produce “acceptable” things, and that has moved the collective bar for quality. Not upward but towards “functional”. The worrying thing is not that AI produces mediocrity, but that it is accustoming us to accepting it. Before, if we needed an image for the article, we had to look for it or – for those who had ID – order it. There was friction or there was cost. Now we generate it in fifteen seconds (wink), and since it “serves”, it stays there (wink, wink, nudge). Even if it is generic or has that artificial veneer that we all recognize but no one talks about anymore. The problem is that when something acceptable costs nothing to produce, we stop asking ourselves if it is worth doing. We’re just wondering if it meets the minimum. AND meeting the minimum is not the same as doing something good. In development this is also very noticeable. An experienced and talented programmer instantly recognizes whether a code has been written by an AI. Even if it works (we already take that for granted), you can tell by the verbiage, because it is redundant, because it is not very elegant. It does what it has to do, but no senior He would be proud to have it bearing his signature. What is going to happen to a generation that is going to learn to program using AI from day one? If you’ve never written bad code and then understood what makes it good, how are you going to develop judgment? Good taste does not come standard. It is built by seeing many bad things, many good things, making mistakes. AI saves you that path by giving you something that works from the first try. But without going down that path, you never develop the eye to distinguish. Therein lies the risk. AI has raised the floor (anyone can produce something decent), but the ceiling is still just as high. At least for the majority. Creating something exceptional requires the same things as always: talent, effort, judgment. Only now it is buried under tons of slop and mediocre but functional content. And since creating it is free, we produce it non-stop. Human value remains in taste. Knowing how to look at something and say “okay, it’s good, but it’s not good”. But that criterion is only formed with practice. If an entire generation grows up consuming and producing what “just delivers,” how are they going to learn what is excellent? If you have never seen the difference, that difference does not exist for you. We are heading towards a world where it will be normalized that “good enough” is the only standard because we forget how to recognize when something will be done well. In Xataka | There is a generation working for free as a documentarian of their own life: they are not influencers but they act as if they were. Featured image | Xataka with Nano Banana

Warren Buffet and Michael Bloomberg have advice for giving Generation Z better jobs: prioritize “good vibes”

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Starting your professional career is not easy. Bringing it to fruition, even less so. The job market has changed drastically since Warren Buffet and Michael Bloomberg made their first steps (they are 95 and 83 years old), but of course their professional trajectories, decisions and holding the unofficial title of best investor in history It gives them enough authority to give advice. Because they also give them very good ones: Buffet has already spoken before about the importance of knowing how to say noas prioritize your professional goals either know how to focus. Well, Warren Buffet and Michael Bloomberg give a recommendation for Gen Z that is entering the labor market: pay attention to the environment. The beginnings of Bloomberg. As the tycoon said on the podcast In Good Company by Norges Bank Investment Management, after finishing university in the 60s, Michael Bloomberg barely earned $11,500 a year (not bad, considering the time and that today would be equivalent to $114,000). But Bloomberg, with a pretty good CV considering he had an MBA from Harvard under his belt, had the option of earning more. More money is not always better. Another company offered him $14,000, but he opted to stay at the Wall Street investment bank Salomon Brothers for the people. In fact, initially the bank had offered him $9,000 and a loan of $2,500, which he knew how to take advantage of by laying the foundations for his empire. He gave up that higher offer and it worked out fine. “Don’t feel sorry for me, but I will never forget that people make the mistake of going to work where they get paid the most,” he concluded in the aforementioned podcast. For Bloomberg, at the beginning of your career the essential thing is: “You have to gain experience, you have to build friendships, you have to try things and see what works and what doesn’t.” There are certain jobs you shouldn’t take. Warren Buffet also shared this same mentality of prioritizing people over pay. At its last shareholders meeting at Berkshire Hathaway was blunt: “Don’t worry too much about starting salaries and be very careful who you work with, because you will end up adopting the habits of the people around you” because “There are certain jobs you shouldn’t take.” And it’s not the first time he’s said it. In fact, more than 20 years ago at another shareholder meeting of the same company, a 14-year-old boy (who was already a shareholder) asked the question “What advice would you give to a young person like me to be successful?” His answer: surround yourself with people better than you. “Choose collaborators whose behavior is better than yours, and you will end up moving in that direction.” GenZ doesn’t have it easy. It must be recognized that the advice is good, but also that the youngest people face runaway inflation, an unstable and weak labor market threatened by AI and a pressing difficulty accessing housingso they need a good salary like never before. In any case, something has not changed from the generation of Buffet and Bloomberg to the genzetters: the fear of the unknown and uncertainty. In Xataka | “I never wanted to create a dynasty”: after announcing his retirement, Warren Buffet is clear about what to do with his immense inheritance In Xataka | Bill Gates and Warren Buffett have the same answer when someone asks them “the secret to success”: focus Cover | Bloomberg Philanthropies and Fortune Live Media (Flickr) USA International Trade Administration – YouTube

two different versions, millions of accounts in check and one good idea

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If you’ve received a message from Instagram asking you to reset your password in the last few days, you’re not the only one. A quick look to Reddit or social networks like X/Twitter evidence that it is something quite common at the beginning of 2026. In fact, there are those who assures have received these messages on several occasions this week, including a few times a day. what has happened. Numerous Instagram users have detected unusual activity related to mass password reset requests. More specifically, they were receiving password reset emails that looked legitimate without having requested it first. Two versions that explain it. Following that massive request and speculation, on January 9, the antivirus software company Malwarebytes made public a data leak. Just a few hours ago, Instagram pronounced. The versions of each one: According to Malwarebytes, a group of cybercriminals “stole sensitive information from 17.5 million Instagram accounts, including usernames, physical addresses, phone numbers, email addresses and more.” It is not mere scraping, but an authentic doxing kit found on a popular cybercrime forum. From here, there were two options: either we were facing an automated brute force attack where legitimate “I forgot my password” emails were generated and, within the chaos, a malicious email was sent so that you click on a false link. Or that Meta had executed a defensive Instagram reset of those accounts it considers compromised. According to Instagram, they have fixed an issue that “allowed a third party to request password reset emails for some people. There was no breach of our systems and your Instagram accounts are secure.” He closed the explanation with an apology for the inconvenience. Tap to go to the post Why is it important. Instagram minimizes the impact of this incident by calling it a “software problem” and not a systems breach since technically, if they did not enter their servers, they do not consider it a hack. In any case, this alleged data leak contains usernames, real names, physical addresses, phone numbers, and email addresses. The level of risk is high insofar as this exposure of confidential personal information is of such caliber that it breaks the barrier between the digital and the physical. Exposing who you are online also jeopardizes real-world security. The reports detail that parts of that database are being marketed on the black market, sorting them into batches based on countries and numbers of followers. That is, prioritizing high-profile accounts such as influencers or business accounts. What should you do now. To begin with, under no circumstances touch on the links that appear in the emails, no matter how real they may seem. From here: Change Instagram password from the app, in ‘Settings and activity’ > ‘Account Center’ > ‘Password and security’ > ‘Change password’. Use a long, robust and unique one. Configure the Two-Step Authentication that you will find in the ‘Password and Security’ section of the app, following the previous route. Better avoid the SMS option. Likewise, it is advisable to log out on all devices and, in case you have received several messages, check if the emails are truly from Instagram through the ‘Emails from Instagram’ option in the settings. If you detect any, delete them. In Xataka | “You can’t trust your eyes to know what’s real anymore.” Instagram CEO announces that the feed is dead In Xataka | Instagram has wreaked havoc on tourism in half the world. AI has arrived to multiply it by a thousand Cover | Solen Feyissa and Gemini

a good part of its billion in revenue comes from the only market that still goes to the movies

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If we are ever going to have a negative answer to the question of “Can James Cameron stop killing it at the box office?” It certainly won’t be in the short term. ‘Avatar: Fire and Ash’ has once again swept theaters, and although perhaps a couple of aspects of the triumph need to be pointed out, it is indisputable that we are facing a new success: it has already exceeded one billion dollars. The figures. The third installment of ‘Avatar’ has reached 1,083 million dollars at the global box office after 18 days in theaters. The figure is divided into 306 million dollars in US territory and 777.1 million in international markets, confirming the traditional foreign dominance of the franchise created by James Cameron. The milestone comes slightly later than its predecessors (‘Avatar‘He achieved it in 17 days and’The sense of water‘ in just 14), which makes us wonder if ‘Fire and Ashes’ will manage to replicate the extraordinary long-term performance of its predecessors, which remained in first place at the box office for seven consecutive weekends. Gear change. The rhythm of ‘Fuego y ash’, as we have commented, contrasts with that of its predecessors. The 2009 film ended its run with a historic gross of $2.9 billion, while ‘The Sense of Water’ ended with $2.32 billion. Both films demonstrated exceptional resilience, remaining at number one in the ranking for seven uninterrupted weeks, an increasingly unusual phenomenon in the streaming era. The big question now is whether ‘Fire and Ash’ will manage to join the exclusive club of 2 billion movies. The first indicators suggest a decrease compared to the second installment, which in turn had already experienced a drop of 580 million compared to the original. If this trend is confirmed, ‘Fire and Ash’ would be the first ‘Avatar’ installment to stay below the two billion threshold, which could redefine the commercial expectations of the franchise, which as we already saw It is not enough to be one of the hits of the year to be profitable. The importance of China. As has been usual in the franchise, the success of ‘Fire and Ash’ depends largely on the foreign market: for example, in this installment 71.7% of revenue comes from outside the US: China leads the list with 138 million dollars, followed by France with 81 million, Germany with 64 and South Korea with 44. Only in China, the third ‘Avatar’ got the best premiere of the saga in the countrywith $57 million in its opening weekend. The IMAX format was crucial: generated 23.5 million dollars23% of the total Chinese collection. A success that is more significant considering that the Chinese market has remained practically closed to foreign productions in recent years. By the way, has already been dethroned. Disney sweeps away. One more year, this is not news, but let’s confirm the Disney’s absolute dominance at the box office. This third ‘Avatar’ is also the studio’s third film to surpass $1 billion this year, following the live-action remake of ‘Lilo & Stitch‘ (1,030 million) and ‘Zootopia 2’ (1,420 million, at the moment). That is, more than $6.58 billion at the global box office, a figure that has not been reached since before the pandemic. And without the need for Marvel (with three premieres that did not reach the expected figures nor the collections of other times) nor ‘Star Wars’. No other study has managed to produce a single billion-dollar movie since 2023 but it is worth remembering, of course, that Disney has not been short of failures at the box office: ‘Snow White’, ‘Tron: Ares’ and ‘Elio’ were well below expectations, which poses a paradox. Disney scores the biggest hits and the main failures of the year, making it clear that Disney has the blockbuster formula, but its brand is no longer infallible. Prudent Cameron. Despite the success, James Cameron maintains a cautious stance on the continuity of the saga. Before the premierealready said that “first, we have to make money from this. We each have to prove this absurd business case again.” Cameron recognizes that the industry has changed and that the theater market is going through a moment that makes any forecast possible. As revealedwould call a press conference to reveal the complete plots of ‘Avatar 4’ and ‘5’ if they were not finally made. Another option would be to novelize the scripts, a project for which he maintains a certain enthusiasm. In Xataka | James Cameron has committed to the 48fps format for ‘Avatar 3’. Many viewers find it disturbing

In a chaotic 2025 of cancellations and delays, Renfe does have good news: record number of travelers

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Renfe has had one of its most chaotic years in 2025. The company has had to face more competition than ever, it has suffered delays due to its own trains and infrastructure, it has seen Talgo trains crack or how fires blocked its most profitable line. And, despite everything, he has achieved a new record. 37.3 million. They are the people who have traveled on AVE and long-distance Renfe trains. And in 2025 the company has managed to move more people than ever on these trains. The figure is 6% higher than that achieved a year ago when it added 35.2 million trips. According to data provided by the Ministry of Transport and Sustainable Mobility, the bulk of these trips are made up of the AVE, which has set a new record with 21.5 million trips. That’s a million more travelers than last year. Although AVLO is the company that has had the best performance, growing from 4.55 million in 2024 to 6.2 million travelers in 2025. Where? According to Transport, the corridor that continues to receive the most passengers is the Madrid-Barcelona route ending in Figueres. In total, Renfe has attracted 8.1 million passengers to this corridor. The figure is almost identical to last year’s. The Levante and Mediterranean corridor (which connects Madrid with the Valencian Community and Murcia) is where the impact on passenger growth has been felt most. Here, trips have increased from 5.5 million to 7.7 million. Andalusia has also experienced growth from 6.9 million travelers to 7.2 million. Although the corridor that has added the most passengers is the Madrid-Castilla y León-Galicia one. Adding its routes and the connection with Asturias has gone from 2.5 million travelers in 2024 to 4.6 million. Doubts. What Renfe leaves up in the air is how much passenger volume has been lost on other lines. In his statement It is not explained, for example, how many passengers there are in the Extremadura corridor. And if the data is well transmitted, there are lines that have had to lose the number of passengers. The text mentions, as we said, an increase of 2.1 million passengers in the sum of high-speed and long-distance lines. However, there is talk of increases of 2.2 million passengers in the Mediterranean corridor, 2.1 million in the northwest area and 300,000 more passengers in Andalusia, without mentioning the inevitable drops in passengers on other lines. A chaotic year. Although it is the year in which it has moved the most passengers, 2025 has been a chaotic year for Renfe, marked by the following milestones: And some good things. In addition to increasing the number of travelers, 2025 has also had some good things for Renfe. To begin with, it has been confirmation that the train can fight the plane as long as high-speed trains work with guarantee. And the fact is that Madrid-Galicia has made the airlines retreat. The company, Renfe points out, continues to be the most used in all corridors (although it is not specified that it is the one that works the most frequencies) and its travelers will be able to benefit from the new flat rate ticket of 60 euros to take all medium and long distance trains and that is pending the addition, potentially, of municipal or regional public transport. Furthermore, and although this is not so good for Renfe but for the user, travelers we should be able to receive refunds partial or total delays of more than 15 minutes this year. Photo | Xataka In Xataka | Renfe is obliged to compensate for delays of more than 15 minutes starting January 1. The Government wants to prevent it

Some of the best mobile phones of 2025 at a historic low, Nintendo Switch 2 with a good discount and more. Hunting Bargains

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We start another year and we do it, as it could not be otherwise, with a Hunting Bargains. This first Friday of 2026 comes with quite interesting offers, especially on some top mobile phones. In addition, other discounts are also still active on the most diverse devices, such as consoles, super-automatic coffee machines and more. Samsung Galaxy S25 Ultra by 890.10 eurosthe best super high-end phone in its 512 GB version. Krups Roma EA81K870 super-automatic coffee machine by 239 eurosa top option if we are looking for good value for money. nintendo switch 2 by 432.46 euros with the coupon ESCD13, in a pack with ‘Mario Kart World’. Xiaomi Redmi Pad 2 by 95.74 euros with the ESCD13 coupon, a great option if we are looking for a new tablet for less than 100 euros. Google Pixel 10 Pro by 854.10 eurosoutstanding device and highly recommended if we want the purest Android experience. Samsung Galaxy S25 Ultra We start this Bargain Hunting with the Galaxy S25 Ultraphone that took the award for best super high-end mobile of 2025. It is true that its successor will not take long to be announced, but it is still a top option if you are looking to have one of the best Android phones. Outstanding 6.9-inch screen, plenty of power and a great camera system. Plus, it’s loaded with AI and offers seven years of guaranteed updates. Registering at myMediaMarkt (it’s free and only takes a couple of minutes), go out to 890.10 euros in its 512 GB version. Galaxy S25 Ultra (512GB) The price could vary. We earn commission from these links Krups Roma EA81K870 super-automatic coffee machine If you are a lover of good coffee or want to give a gift to a person who is, this Krups super-automatic coffee maker is a great option. Not only because of the price it has right now (it is reduced to 239 euros), but for the very good results it offers. It has a grinder that allows you to achieve different textures, a steam nozzle to give that final touch to drinks and a tank that allows you to prepare up to 9 coffees without having to refill it. Super-automatic coffee maker – Krups Roma EA81K870, 1450 W, 15 bar, 1.7 L, 3 temperatures, 2 cups, Thermoblock System, Cleaning kit included, Black The price could vary. We earn commission from these links nintendo switch 2 One more week, nintendo switch 2 is back in Bargain Hunting. In recent weeks we have been seeing it on sale repeatedly, although it is true that not at the same prices that we saw during last Black Friday. However, this AliExpress offer is not that far away: it costs 432.46 euros with the coupon ESCD13 in your pack with ‘Mario Kart World‘, so we would already have a great game as standard to debut the console. Nintendo Switch 2 + ‘Mario Kart World’ The price could vary. We earn commission from these links Xiaomi Redmi Pad 2 If we are in the middle of searching for a cheap tablet that is perfect for simple tasks like studying or simply watching movies on the couch, this one Redmi Pad 2 It can fit us very well: it comes out 95.74 euros with the coupon ESCD13 on AliExpress. It has an 11-inch screen with 2.5K resolution and a 90 Hz refresh rate. Its battery is 9,000 mAh, so it has enough autonomy to give us a day of use without problem. In addition, it has a good speaker system. Xiaomi Redmi Pad 2 (128GB) The price could vary. We earn commission from these links Google Pixel 10 Pro We start this Bargain Hunting with a great mobile from 2025 and we end with another. He Google Pixel 10 Pro It is an ideal device if we want the best Android experience in a compact mobile. It has a 6.3-inch screen, a Google Tensor G5 chip that performs well and 16 GB of RAM. In addition, its camera system is quite balanced. By registering in miMediaMarkt, we can get it for 854.10 euros in its version with 256 GB of storage. Mobile – Google Pixel 10 Pro, Obsidian, 256 GB, 16 GB RAM, 6.3″ Super Actua OLED, Google Tensor G5, 4870 mAh, Android 16 The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Samsung, Krups, Nintendo, Xiaomi, Google In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Best tablets in quality price. Which one to buy based on use and recommended models

The iconic Game Boy is back in LEGO format and is a good Christmas gift for the most nostalgic

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Do you want to surprise a gamer from the ’90s, now a forty-something, and you don’t know what to do it with? Surely in his youth he had the iconic Game Boy. Now, you can buy a LEGO Game Boy set to build Nintendo’s first portable console, thus becoming a perfect gift for Twelfth Night. LEGO Super Mario Game Boy The price could vary. We earn commission from these links A LEGO set with surprising realism Some time ago, LEGO released a set inspired by the Nintendo Entertainment System. Although, now, this new set wants to give a tribute to the iconic Game Boythe Japanese company’s first portable console. Composed of 421 pieces and with a design endowed with realism, if you have it in your hands, you will believe that you are looking at the real console and not one made with LEGO pieces. In addition, it comes with many details and accessories, such as a stand to place it and several games and screens. Specifically,’The Legend of Zelda: Link’s Awakening‘ and ‘Super Mario Land‘ are the two screens that the LEGO set includes. Furthermore, to make matters worse (as far as realism is concerned), the console buttons can be pressed and the cartridges (fully buildable) can be inserted into this Game Boy. Other LEGO sets for gamers that may interest you LEGO Mario Kart 72037: Mario and Standard Kart The price could vary. We earn commission from these links LEGO 21265 Minecraft Workbench The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | LEGO In Xataka | Your favorite series, comics and movies also in LEGO: 15 construction kits ideal to assemble yourself or give as a gift In Xataka | LEGO constructions on another level: the Technic Series has the models that any collector would dream of

In the midst of the RAM memory crisis, Samsung takes a leap with its HBM4 memory. It does not imply good news for the pocket

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We are in full RAM price crisis. The industry is a cake that three large producers share and the data centers and the artificial intelligence They want to eat the whole cake. Samsung is one of the companies that manufactures memory for consumption and data centersand will soon begin mass production of its latest broadband memory chips: the HBM4. Don’t throw the bells in the air too soon. HBM4. This technology represents a crucial advance in stacked memories. Its density allows double the bandwidth, key to transmitting more data per second, but they are also up to 40% more energy efficient than HBM3. In short: they consume less energy and have fewer bottlenecks, which translates into an improvement in data processing. Industry sources point out that Samsung will use the 10-nanometer D1c manufacturing process for the matrix of these HBM4 memorieswith an internal structure of 4 nm. It’s a more advanced process than the 12-nanometer D1b from its main rival, SK Hynix. In addition, it will achieve a data transfer speed of 11.7 Gbps compared to 9-10 Gbps of the current standard. Hello Nvidia. South Korean media they point that these new Samsung HBM4 modules they would have passed Nvidia certification testing and will be in february when the company starts mass manufacturing them. Where will they end up? Some to Nvidia’s new AI acceleration system, called Vera Rubinothers at the heart of Google’s seventh-generation TPUs. After these reports, the company’s shares they went up 5.3% in the Seoul market. The enemy at home. In statements To South Korean media, Samsung representatives have commented that they feel quite confident with a new product that will clear up doubts about the company’s ability to supply the demanding needs of data centers. The fifth-generation HBM3E memories were a bottleneck for the company, so major players in the AI ​​industry looked next door: SK Hynix. Also South Korean, she is the second leg of memory chip manufacturing. The third is the American Micron Technology, a considerable distance from the two South Koreans. A year ago we already told that SK Hynix had achieved enormous efficiency in the DRAM stacking process to create these HBM memories, which allowed it to be 8.8 times more efficient than Samsung or Micron and, therefore, produce more modules for an industry that never stops asking. Meanwhile, the two South Koreans were in a race for the development of the new generation HBM4, and Samsung seems to have struck the first blow. Of course, it is estimated that Hynix will also begin mass production of these new memories on the same dates. And the consumer… what? Well nothing. If you were expecting good news related to the price of RAM, it must be said that no improvements are expected. These HBM4 modules will go to Nvidia, but we recently commented that OpenAI had reached an agreement with Samsung and SK Hynix to supply with 900,000 wafers per month. It is the volume equivalent to 39% of the estimated global capacity… and only for one company. Translation? Bottleneck in the market, a manufacturing speed that may not meet that demand and more bad news for the user. We have seen that Micron has abandoned its Crucial brand for consumers in favor of RAM for data centers, and that Samsung and SK Hynix are focused on HBM4 memories en masse, although they are not used in consumer devices, implies that this is where they will focus on this lucrative AI market. In short: Samsung may be dominating the new generation of memories, but 2026 seems difficult for anyone who wants to build a PC, expand RAM of yours, buy a new mobile or even wait for good news from the Steam Machine. Image | TSMC, Google In Xataka | RAM has become so, so expensive that there are manufacturers selling computers in an unprecedented way: “pre-assembled”

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