revenue

A game released in 2013 for previous generation consoles is earning more than a million dollars a day in 2026. It is the online mode of ‘Grand Theft Auto V’, which has just a few months left before its own creators try to replace it with the most anticipated sequel in video game history, ‘GTA VI‘. The dilemma this poses for Rockstar is unprecedented (and the figures that show it came in a not exactly official way). The hacking. On April 11, the ShinyHunters group (responsible for previous security breaches in Ticketmaster or Santander bank, among others) accessed the Rockstar Games servers through an exploit in cloud management software. The company confirmed the attack, although it described it as having limited impact on its operations. What hackers posted after Rockstar refused to pay a ransom for the information it was not code from the long-awaited ‘GTA VI0, but business metrics extracted from the internal analytics platform Anodot. And what they leaked was not bad news, quite the opposite. To the point that Take-Two’s shares rose as soon as it went public. A million a day. According to leaked information (which Rockstar has neither confirmed nor denied), ‘GTA Online’ earned an average of $9.59 million per week between September 2025 and April 2026, with a weekly maximum of almost 28 million and a minimum of 4.7 million. The annual figure is around 500 million dollars. More than a million a day, not bad for a game that debuted in 2013. How they do it. The backbone of the model is Shark Cards, packs of virtual currency that players purchase to acquire cars, properties or weapons within the game. The Shark Cards generated more than 5 billion dollars between 2014 and 2024but the thing is that only 4% of the active player base has spent real money on the game. They are the so-called “whales”, users who concentrate practically all of the spending, and who generate these exorbitant incomes. ‘GTA Online’ is, in that sense, a business model like the most aggressive free-to-play games. The cherry on top of GTA+. Added to all this is GTA+, a paid monthly subscription that Rockstar launched in 2022 and which, according to the same leaked data, reached its peak of 1.3 million subscribers in December 2025, coinciding with the launch of the update.A Safehouse In The Hills‘. It added luxury mansions to the game and resumed the narrative of ‘GTA V’ with the reappearance of one of its protagonists, Michael. The death of ‘Red Dead Online’. These figures also explain why Rockstar stopped updating ‘Red Dead Online’ regularly. The online mode of ‘Red Dead Redemption 2’ generated an average of $507,000 per week between June 2024 and April 2026, compared to 9.59 million weekly for ‘GTA Online’. Take-Two was immediately clear where resources needed to be concentrated. Coexistence. Although Rockstar has not officially detailed what its online component will look like, leaked court documents They suggest that ‘GTA VI’ will include a multiplayer mode (something that, now that the colossal income of ‘GTA Online’ is known, no one doubts). But at the same time, that’s the problem: in a message to shareholders in FebruaryTake-Two CEO Strauss Zelnick said that “I have every reason to believe that we will continue to support ‘GTA Online’. There is a large community that enjoys it and remains engaged.” Does that imply two live-services simultaneous, with the consequent investment in resources, updates and player service? There is a precedent. When ‘GTA Online’ arrived on PS4 and Xbox One in 2014, Rockstar did not close the PS3 and Xbox 360 versions. Both generations coexisted for more than a year receiving the same content, and in 2015 the ‘Ill-Gotten Gains Part 2’ update was the last significant one for the old platforms. Even so, those servers were not permanently turned off until December 2021, six years later. The history problem. If they were two different services, the online mode of ‘GTA VI’ would arrive without twelve years of updates, without thousands of accumulated missions, without the ecosystem of properties, vehicles and businesses that ‘GTA Online’ players have built for more than a decade. The examples of sequels that failed to attract the players of the previous game are numerous, but ‘Payday 3’ stands out among them all (the number of players for ‘Payday 2’ is still five times higher). Big losses. Players who have spent years accumulating virtual money, garages, businesses and personalized clothing in ‘GTA Online’ will hardly dare to start from scratch. And at the moment no one has dared to talk about a transfer of assets between both games: the practical and design implications of such an exchange make it practically unfeasible. (And so not to mention FiveMthe community role-playing mod based on ‘GTA V’ that Rockstar bought in 2023 and is still an active source of income). Most likely. As Kotaku predictswe’ll most likely see a multi-year period of coexistence, with Rockstar gradually trying to move the user base from one game to another while keeping both running. Controlled closure of ‘GTA Online’, indefinite maintenance with minimal updates or something in between? It all depends on how fast ‘GTA VI Online’ grows into a game that, let’s not forget, will attract thousands of new players. At the moment, the bar he has to reach is very high. In Xataka | In a time when almost no one develops their own graphics engine, ‘GTA VI’ arrives to punch the table