formula

BYD is already studying entering Formula 1, according to Bloomberg. And it is not a whim, it is a necessary step

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To understand a leak you have to imagine (or be clear about) who is behind it. But also how and when the information has been leaked. And in this case, of course, there is little that is coincidental. BYD is studying its entry into Formula 1, according to Bloomberg. In the week in which Formula 1 arrives in China and the sport seeks new markets. The rumors. BYD is studying its ability to compete in Formula 1 and/or the World Endurance Championship (WEC) according to Bloomberg. The media outlet points to “people familiar with the matter,” who point out that the company calculates how much money an investment could take where no success is guaranteed. For the information of Bloomberg It seems that internal investigations would be in their early stages. And the media points out that there would be two possibilities, from creating your own team to buying one already on the grid, a more common option. Because? On BYD’s side, the reason is clear: trust. The company needs to open up to new markets but, in addition, its plans for the next five years include a rapid expansion. The company has also seen how its sales have collapsed in China and there are those who anticipate a stagnation in sales if the State does not return the purchase aid of recently recalled electric cars. Entering one or both of the competitions would give the company a layer of credibility and confidence in the face of possible new competitors. Competitions continue to be a huge laboratory where solutions and ingenuity can be developed that can then be applied on the street, but they also help create history and brand image. Chinese companies need a boost in this last sense to give credibility to their proposal. At the moment they are doing it by following all the challenges that traditional manufacturers once set themselves. That’s why Xiaomi has sought its own record at the Nürburgring. That’s why BYD boasts of having the fastest car in the world. Jumping into competition is only a natural step in strategy. Formula 1. Why would BYD be interested in Formula 1 when the championship is not going through its best moment? For several reasons: With the change in regulations, the battery and electric motors are more important than ever. Right now, the type of motorization is aligned with a proposal with which BYD can take advantage on the street. Despite criticism, it remains the queen category of motorsports. Neither the World Endurance Championship (except the 24 Hours of Le Mans), nor the World Rally Championship, nor Formula E, nor the American competitions (Indycar or Nascar) attract so many viewers to television. Formula 1 has gained enormous weight among young people in the United States. Your documentaries Drive to survive They have increased interest in a population group that may be interested in their vehicles. The country also already organizes two Grand Prix, which would serve as a showcase where, at the moment, they cannot sell their cars. Formula 1 aims to once again attract the Chinese public. This weekend F1 returns to Shanghai, which has been sowing the seed since 2004 (with the 2020-2023 break due to the Covid-19 crisis). If Formula 1 is interested in gaining followers in the country, BYD would be a great tool. And the problems? The problems for BYD are also several and almost all of them are linked to the fact that it is impossible to guarantee the return of investments in competition in terms of success. And it is difficult to measure its social impact in the short term. Bloomberg points out that a year in a championship like Formula 1 or the WEC is equivalent to investing about 500 million euros. The company does not have a previous competition structure. That leaves two possibilities: create it from scratch with inexperienced engineers or buy existing equipment. Neither option is cheap. The future of Formula 1 is uncertain. The current regulations do not convince either drivers or fans. Some teams even supported freezing the change or not giving so much weight to the batteries and others like Audi, which had already made the investment to enter it, refused. The doubt is whether the sport will maintain the current rules as they are or if they will move away from a proposal that fits with BYD’s philosophy. Just as BYD has a lot to gain in image, it can also lose it. Both Formula 1 and the WEC are dominated by Western teams, failing could mean a step back in the communication strategy. The WEC. The World Endurance Championship could be a logical and alternative option to Formula 1 that seems to have fewer risks. The organizers seem willing to open their hand with the type of motorization used, so there are not so many regulatory restrictions in that sense. This has once again attracted brands such as Ferrari, Aston Martin, Lamborghini, Ford or Genesis (Hyundai). In addition, it would allow him to grow and gain experience without having so many spotlights on him. Endurance races are an excellent opportunity to test the reliability of advances that can then be replicated to a greater or lesser extent on the street. A success would be excellent publicity and a failure would not attract as many eyes. Photo | BYD and Drew Bates In Xataka | From BYD to Xiaomi: all the Chinese cars that are already sold in Spain, Europe and those to come

is already manufacturing the “Formula 1” of carbon fibers

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Carbon fiber is a material widely used in industry, from aeronautics to motorsports to wind turbine blades or bicycle frames. But there are fibers and fibers: While the industry standard is the T300 and T700, there are high-performance ones like the T800 or T1000. If we talk about the best and the most advanced, the high-performance aerospace grade T1100 comes into the picture. Of course, it was only manufactured in two countries: Japan or the United States. China is about to change that. An industry located in two countries. More specifically, in the T1100 producing industry, the Japanese Toray Industries It is the absolute reference (they invented that nomenclature). Then there is Hexcel in the United States, with its counterpart the HexTow IM10. In the United States there is also a Toray plant in Alabama, which the Japanese company advertisement back in 2022 with one goal: to meet the demand of the US defense sector. That’s if we talk about industrial scale, because in the laboratory Russia, South Korea wave India They are making their first steps. And of course, China. China makes a virtue of necessity. The Asian giant has achieved a milestone: going from the laboratory to the production plant with a 95% success rate in the city of Langfang, according to CGTN. They explain that, to ensure stable production, Shenzhen University worked hand in hand with the Changsheng Technology company since 2023. Why is it important. To begin with, because you can produce small laboratory samples, but the difficult thing is to scale to industrial volumes. This is what happens with a good part of the promising materials. But by combining state capital, university laboratory and factory research side by side, China has achieved a brutal synergy in the development of new materials: CGTN mentions expressly advances every 3 or 4 months and more than 30 rounds of iteration examining hundreds of factors to eliminate defects and reach mass production. The fact in itself is a milestone, but what is truly important is the consequence: technological independence. Once launched, China’s aerospace and defense programs will no longer be limited by the supply of this carbon fiber from abroad. T1100 carbon fiber is strategic. It is the material strongest structural (in strength-to-weight ratio) and lightest that humans can produce on a scale: it has a tensile strength of 7,000 MPa and a thickness of just five micrometers. It is seven times stronger than steel while weighing only a quarter as much, it synthesizes a scientist from Shenzhen University for CGTN. And it is essential for the manufacture of fighter aircraft, satellites, rockets and civil aircraft. It is, therefore, a strategic and sensitive material due to its dual civil and military use. For this reason, Japan and the United States have strict export controls. That is, if you want T1100 grade carbon fiber to cover your fighters, for example, you have to check out if everything goes well, because obviously such a strategic material is subject to geopolitical diplomacy. This point is important because How about GPUs?the United States may block its sale to China. And in fact, does it. Also Japan, via Wassenaar Agreement. In perspective. Toray launched the T300 in 1971quickly making this carbon fiber the industry standard. Forty-three years later, the Japanese company announced the T1100 in 2014. China, on the other hand, had to wait until 2008 to have his own T300, but he has stepped on the accelerator and in just 18 years he has caught up. In Xataka | Xi Jinping’s “made in China 2025” plan is becoming a reality: this is how he is conquering the key technologies of the future In Xataka | China has a metamaterial capable of making its fighters invisible. “It is the key to winning future wars” Cover | CGTN

Space reuse seemed like a SpaceX thing. China is already trying to replicate the formula with LandSpace

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For decades, access to space was conditioned by a simple and very expensive logic: each launch was an almost unrepeatable operation, with rockets designed to be used only once. That model turned cost per kilo into a structural barrier for the entire industry. Reuse broke that inertia and changed the rules of the game, not as an incremental improvement, but as a different way of thinking about launches. Today, that idea has become the bar for who can compete in the new space economy. The trajectory that is currently taken as a model was not born from a comfortable position. In 2008, SpaceX faced a sequence of technical failures with the Falcon 1 that left the company with no financial margin. Elon Musk even admitted that a fourth explosion would have meant the end of the project. The turning point came first with a successful launch to orbit and, almost three months later, with a NASA contract to transport cargo to the International Space Station. That combination gave oxygen to a company that was still far from demonstrating sustained reliability. When launching is no longer the most expensive. The traditional model assumed that launch was the most expensive and risky part of any orbital mission. NASA analyzes place Historical costs in a typical range of between $10,000 and more than $20,000 per kilo in low orbit, with an average cost around $18,500/kg. The drop in prices associated with reuse altered that balance: with Falcon 9 and Falcon Heavy, the cost per kilo fell into the range of $3,000 to $1,500. By reducing the cost of travel, the door was opened to launch more often and rethink the scale of projects. Why LandSpace is coming into the picture now. In this new scenario of more frequent and scale-oriented launches appears LandSpace. Founded in 2015, a few years after China opened the space sector to private capital, the company has positioned itself as a player focused on building a complete chain from design and manufacturing to launch. Its program aims to recover and reuse the first stage, and in parallel it is committed to liquid oxygen and methane launchers, a combination linked in the industry to cost reduction strategies. This approach fits with China’s need to deploy large satellite constellations in the coming decades. Zhuque-3 from LandSpace With the Zhuque-3LandSpace proposed something unprecedented in China for an orbital-class launcher: attempting to recover the first stage in a real flight. The launch made this vehicle the largest Chinese commercial launcher ever flown and the first by a private company in the country to attempt a vertical landing after completing its primary mission. The profile was carefully planned, with a recovery area built specifically for it in the Gobi Desert. LandSpace has not given figures on the probability of success, and the flight was functioning as a recovery test in real conditions. Zhuque-3 from LandSpace Similar to Falcon 9, with nods to Starship. The comparison with SpaceX is not a rhetorical device, it is in the design itself. Zhuque-3 adopts a very recognizable pattern: nine engines in the first stage, return maneuver, aerodynamic control with grid ends and legs for a vertical landing. At the same time, it is not a carbon copy of the Falcon 9. The rocket is built of stainless steel and uses methane and liquid oxygen as propellants, two features associated with the development of Starship. SpaceX Falcon 9 The December attempt did not end as LandSpace had planned. After takeoff, the Zhuque-3 completed its initial phase of flight, but the first stage failed to execute the final landing maneuver. According to Reutersthe booster had to start its engines about three kilometers from the ground to stop the descent and carry out a controlled landing, something that did not occur. The result was an impact rather than a vertical landing. The design of the test itself assumed that risk: it was a reuse test, not a complete operational mission. Reuse and risk tolerance. The commitment to reusable rockets forces us to review how risk is understood within the Chinese space sector. The aforementioned agency highlights that the local industry has historically been dominated by state companies reluctant to see visible failures. The entry of private companies like LandSpace is introducing another logic, closer to controlled experimentation. The fact that failed attempts are documented and publicly explained suggests that the priority is beginning to shift from immediate success to the accumulation of experience, a necessary condition for reuse to be more than a promise. Images | LandSpace | SpaceX In Xataka | While Silicon Valley dreams of servers in orbit, Russia prepares a nuclear reactor on lunar soil

Senna has given us back the passion for a Formula 1 that no longer exists. And its sound is key to understanding its success

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March 1, 1981. Brands Hatch, United Kingdom. He had fought for two karting world championships but was still a complete unknown to the general public. Not even in England, where the passion for motorsport is several steps ahead of other European countries, were they aware of what they were seeing. Brazilian with curly hair. The face of a child on the body of a 21-year-old boy. The arrogant look of someone who knows he is superior. And it is superior. That day was fifth at the controls of his Van Diemen. Two weeks were enough for me to get his first victory. With the circuit flooded, Ayrton Senna da Silva asked his team to put as much pressure as possible in their tires. They say that no one on the team believed in that decision but as a pilot who paid to have a guaranteed seat, the mechanics followed orders. The rest is history. The Brazilian driver began to string victories. Six races held that year in the Formula Ford 1600 with four victories. 12 victories out of 19 rounds in which he took the exit. At the end of that same year, Ayrton Senna fulfilled his family commitment and promise to Lilian de Vasconcelos Souza, then girlfriend and then briefly wife of the man considered the most talented Formula 1 driver in history. Senna returned to his country to run the family business. But he had already experienced what it was like to win. He had already experienced what it was like to be the best. And he came back to win it all. They exist, they are somewhere More than 40 years after that Brands Hatch race, Netflix released Senna. “While we were still searching, we recorded a Formula Ford in Sweden, an FF 1600,” The speaker is Gabriel Gutiérrezsound designer of the six-episode series in which the pilot’s life is recreated working with, among other tools, Dolby Atmos. Senna talks about the human side of the driver, his private life and his path to becoming a triple world champion. But if something attracts an amateur, it is the montage of the images, the recreations aboard legendary single-seaters. Recreations that would be nothing without their sound. “I received a call from a post-production supervisor from Brazil, Gabriel Queiroz, who told me about a new project by Vicente Amorim, with whom I had already worked on Holy. From the beginning, we started looking for cars worldwide and how to get models from that era to go out and record them,” explains Gutiérrez about how Senna was built. “The filming was going to be done with replicas of the cars that were custom-built models, fantastic, with enormous precision, but their engines were not Formula 1 racing ones,” Gutiérrez clarifies. Ayrton Senna in the Formula Ford 1600 in 1981 And there begins the challenge: to be able to record the most iconic models driven and against which Ayrton Senna competed throughout the decade of the 80s and early 90s. “Many people told us that we were crazy, that we were never going to achieve it, that those cars were dismantled and that they do not exist.” But boy do they exist. Whoever has ever gone to see a Formula 1 race, there is something that they do not forget: the sound. The current V6 hybrids have nothing to do with the brutal howl of the V10s of the late 90s and early 2000s that Senna himself would not see. What he did have in his hands were cars from a time that will not return. Between his debut in Formula 1 in 1984 and the fateful May 1, 1994 when he lost his life in the Tamburello curve of the Imola circuit (San Marino), the turbo V8 and the naturally aspirated V10 and V12 paraded through Formula 1, the latter with a brutal sound, hoarser than the return of the V10 from 1995 onwards. Pure sounds, without a trace of electrification, that danced inside the cabin to the metallic tapping of the gearbox lever. From stomping on the clutch to downshift, playing with the accelerator to synchronize the revolutions of an engine that was going above 10,000, 11,000, 12,000 rpm. The engine backfired before taking the first chicane at Monza where the Ferraris of Berger and Alboreto watched in shock as Ayrton Senna abandoned the car after Jean-Louis Schlesser crashed and got the only victory they would scratch to the McLarens throughout 1988. The hit of the accelerator at the start and the howl with each gear change before reaching the Parabolica and heading down the finish line. The no less powerful cry of the typhosi in the stands when they saw that they were returning to the top of the podium in Monza when just three laps before they had seen it impossible. They were years of pure driving, of senses. By sight, smell, touch… and hearing. For the protagonists and those who admired them. For those who saw a Brazilian debutant swims between the rails in Monaco in 1984jeopardizing the victory of an already renowned Alain Prost who managed to stop the race before its end, distributing half of the points in a decision that would end up costing him the World Championship at the end of the year in favor of Niki Lauda. Ayrton Senna aboard the Lotus 97T “We were able to record Ayrton Senna’s original Toleman from 1984 and the original Lotus, the 97T model at the Lotus Classic Track in Oxford, which was a fantastic recording. The Toleman was positioned as the new leading car for us, the favorite,” explains Gutiérrez. By then, they had already obtained a good handful of the cars that marked an era. As? Moving through the mist. Senna’s sound designer explains that his first idea was to talk to Frank Cruz, who held that same position in Rush by Ron Howard, a film about the duel between Niki Lauda and James Hunt in the 1976 World Championship. The film … Read more

Zara has found the formula to produce more photos in much less time. The answer was not where many thought

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Every time a big fashion brand mentions artificial intelligence, the reflex is almost automatic. We think about the possibility of models replaced by avatars, sessions that are reduced to a minimum and increasingly automated campaigns. It is a logical reaction, fueled by what we have already seen in the sector in recent months. But not all bets go that way. In the case of Zara, the question is not whether AI enters the creative process, but how it does so and what it decides to preserve intact. Not all AI in fashion is the same. In recent years, the sector has been trying very different paths under the same label. There are brands that have opted for generate complete campaigns with images created by generative systems, and others that have explored the creation of digital “doubles” of models to reuse their image in marketing. This context explains why Zara’s announcement triggers almost automatic suspicions. But it also forces us to refine the focus, because replacing a session is not the same as reusing a photograph, nor is it the same to displace people as to reorganize how visual content is produced. What exactly has Zara announced. Reuters reports thatZara has begun using AI to help create new images of real models in different outfits and accelerate visual production, in a movement that is part of a broader trend in the sector. As explained by an Inditex spokesperson, AI is being used to complement existing processes, not to replace them. The company presents it as a way to gain speed in the production of images without considering a total change of model in how its visual communication is built. How the “nuanced” approach works. From what has been published so far, the approach aims to take real photographs of human models and use AI to edit them and show those same models with other combinations of clothing, without repeating the session. The British newspaper CityAMfor its part, includes the anonymous testimony of a model according to which Zara asked for permission to edit its images with AI and thus show different items. This difference is important, because we are not talking about generating a campaign from scratch or creating a complete digital replica, but rather about expanding the number of final images based on previously photographed material. A precedent that marked the debate. Months before Zara’s move, H&M had contributed to tense the conversation with a much more visible proposal. In March 2025, the swedish company announced that would begin to create digital “twins” of 30 models to use in social networks and campaigns, always with prior permission. The initiative included compensation and control of rights by the models, but it also provoked criticism and once again put on the table the fear of a progressive reduction in work on traditional sets. The other end of the spectrum. The clearest contrast is offered by Mango. The company presented a campaign for its youth line generated entirely with AIa much more radical approach than Zara’s. In its case, AI is not limited to expanding combinations from a previous session, but is placed at the center of the creative process, although with subsequent intervention by human teams for selection and retouching. Mango frames this decision within its 2024-2026 strategic plan and presents it as a commitment to efficiency and innovation, thus marking a clear limit compared to hybrid approaches. Even so, the discomfort does not disappear. Some actors in the sector warn that the growing use of AI could reduce the number of assignments for photographers, models and production teams. It does not speak of a specific impact, but of a cumulative effect that can alter an entire ecosystem, from established professionals to those trying to make their way. The concern is not only focused on a specific brand, but on the sum of decisions that, little by little, change how many times a camera is turned on. Images | Zara | Highlight ID | M. Rennim In Xataka | All tech companies are putting AI in all their products. The problem is that nobody wants them

A factory in Ireland made a fortune selling baby formula to China. Until the Chinese stopped having children

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If China’s demographic crisis is not reversed, if the world’s factories shrink and nothing stops the bleeding, its decline will drag and have effects throughout the world: from cost increases in consumer goods (telephones, footwear, electric vehicles) to inflationary pressures due to lower manufacturing efficiency. As an example, a “button”: thousands of kilometers from China, an entire population is already suffering from the lack of babies in Beijing. In Ireland, no one imagined a situation like this. Industrial mirage. For years, the small Irish town of Askeatonin County Limerick, found his redemption in a factory that produced gold dust. It wasn’t a metaphor. Infant milk was produced on Nestlé production lines for the chinese marketa product so profitable that some workers nicknamed it “the white cocaine” of the town. Overnight, that business transformed a town forgotten by modernization into a prosperous enclave, where credit flowed easily and employment was synonymous with stability. But when the Swiss managers arrived two years ago with the closure announcementdisbelief took over everyone. Nobody could conceive that such a modern plant, the result of a million-dollar investment, would simply be closed. Rely on China. Nestlé attributed the decision to a macroeconomic reason: he birth rate crash in China. The number of births had fallen from 18 million in 2016 to just nine million in 2023, and demand for foreign infant formula was sinking. However, The New York Times said that among the 1,100 inhabitants of Askeaton the official version did not convince. There were those who suspected that the multinational was simply responding to a Chinese demand: to move production to Asian territory itself. The argument made sense. For years, Nestlé had closed markets in Europe and the Middle East to concentrate exclusively in China. “We put all our eggs in one basket.” remember the diary Oliver Scanlon, one of the veterans of the place. And although the business experienced its golden age with that turn, everyone understood too late what it meant: China was not only buying the product, it was also learning how to manufacture it. Silent learning. The workers recount how every year Chinese auditors arrived, curious to the extreme, writing down every technical detail of the industrial process. Sometimes they even visited neighboring farms, taking an interest in dairy production methods. “They came to learn,” counted rancher Tim Hanley. “They can produce everything, and their goal is self-sufficiency.” Ultimately, what happened at Askeaton was the consequence of a repeated pattern: the initial enthusiasm for the Chinese market ended with the transfer of knowledge and the relocation of production. In November 2023, just a month after announcing the Irish closure, Nestlé obtained authorization to open a twin plant in Suzhoueast of China. While justifying the closure due to the drop in birth rates, the company proclaimed that the Chinese market “continued to be the largest in the world by absolute number of newborns.” Jobless. The Times remembered that the closure of the plant has left a visible scar. The machines stopped last month and, unless someone purchases the facilities for the 22 million euros at which Nestlé has valued them, the doors will close permanently in March. Layoffs, severance packages and outplacement programs have not compensated for the sense of loss. The factory was the invisible engine that made local businesses run, from Seán Moran’s hardware store to the credit union, which for years granted loans with only a payroll as collateral. “It was a good salary and the town prospered,” admits Patrick Ranahan, head of the entity. “But we knew it could disappear from one day to the next.” From globalization to dependency. He Askeaton’s case It is an example of the vulnerability of local economies in the era of globalization. The sudden success, sustained by Chinese demand, masked the fragility of a model based on a single customer and a single market. What began as a story of international cooperation ended up being technology transfer disguised as prosperity. In the process, China not only bought the product, but also the knowledge, and when it was ready to replicate it, it simply cut the tie. For Askeaton, the “crown jewel” has become a symbol of a bitter lesson: in global commerce, the shine of success can fade as quickly as the foam on the powdered milk that fed them for half a century. Image | Nestle In Xataka | The great paradox of China’s demographic crisis: its origin is due to a policy that worked too well In Xataka | China knows that its population is going to collapse but it already has a long-term plan to solve it. Of course, thanks to AI

The “Tiktok template” marks the way to follow for the rest. It is the formula for Chinese technology to enter the United States

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The agreement of Tiktok For the application to remain in force in the United States It is making begg. It is not for less, because it is in the core of a great Commercial War between the US and China. In addition, it also represents something that goes far beyond the application itself or its operation: it establishes a model that could open the doors to other Chinese technologies to operate in US territory. How Tiktok would survive in the United States. According to the leaks of the Wall Street JournalTiktok will operate in the United States through a new company controlled at 80% by US investors such as Oracle, Silver Lake and Andreessen Horowitz. The remaining 20% ​​will remain in the hands of Bytedance and other previous shareholders. The key is that the US government will have a direct seat in the Board of Directors of the new company. Why is it important. Until now, Chinese technology companies in the United States only had two options: being prohibited or selling completely American competitors. This “Tiktok template”, as Kevin Xu, founder of the Newsletter Interconnected, mentions it, introduce A third way: technological licensing under American majority control. As the expert explains, “this model opens the door for more critical, strategic and advanced technologies to flow from China to the United States.” The real award. Beyond Tiktok, this model could be applied to sectors where China dominates the global supply chain. Let’s think about byd wanting Sell ​​electric cars in the United States, Catl supplying batteries To American manufacturers, or Hesai distributing Lidar systems to robotics. These are technologies where Chinese companies have a considerable technological advantage and are ready to deploy today, while US alternatives could take years to be available on a large scale. The rules of the game. To work, xu Explain That Chinese companies will have to accept staying with a minority and passive participation, renouncing part of the commercial benefits in exchange for the “privilege” of selling in the US market. They must also find the perfect mix of politically related investors and companies with the White House to assemble the company that is responsible for managing the product in the United States. Between the lines. “This was a purely political problem from the beginning, so it could only be resolved with a political solution,” Recognize XU himself after years chasing the case of Tiktok. The analyst explains that neither technology, nor national security, even the laws matter. According to Xu, what works is to identify the most powerful figures and tie them in a network of conflicting but attractive interests that is difficult to reject. And now what. The Tiktok agreement, which Trump He says he will confirm this Friday With Xi Jinping, he could mark the beginning of a new era in technological relations between the two countries. That Tiktok continues in the United States is a decision that will not leave anyone indifferent, both for supporters and detractors. The template is ready, now we need to see who uses it first. In Xataka | The United States and China seem to compete in ia. The reality is that they play completely different sports

Novo Nordisk has found the formula to recover the profitability of Ozempic: fire 9,000 employees

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The Pharmaceutical Novo Nordisk, manufacturer of Ozempic and Wegovy, is living one of the biggest turbulence in its history recent. After losing the favor of investors and a good part of its stock market value in the last year, the company has announced a drastic reduction of workforce that affects 9,000 employees around the world: 11.5% of the total staff. 9,000 layoffs, most in Denmark. Novo Nordisk has confirmed Through a statement the cut of 9,000 jobs in the coming years, a figure that represents 11.5% of its template globally, composed of 78,400 employees. Denmark, a country of origin of the pharmaceutical, will be the country that will receive the greatest impact of that measure, accumulating about 5,000 of the planned dismissals. The firm has not yet specified how layoffs will be distributed in the rest of international venues, since the decision is subject to “to the relevant consultations in accordance with local labor legislation.” The multinational has remarked that “this is a global transformation, and each country, headquarters or region will be affected differently,” underlining the international dimension of its labor adjustment process. Multimillionaire savings and business reorganization. With this cut, the pharmaceutical enhance business lines centered on the Research for new treatments For diabetes and obesity, putting greater emphasis on commercial initiatives. It should be remembered that, in origin, both Ozempic and Wegovy were born as a new treatment to enhance insulin generation, but its satiating effects turned out to be much more profitable. Among the objectives mentioned in the official statement include organizational simplification, the increase in speed in decision making and the reallocation of resources towards the strategic fields of the company. According to the statement, Nordisk “must evolve in a market that has become more competitive and consumer oriented”, which implies “a change of mentality and approach that allows us to be faster and faster.” According to published by Reutersthe company would have asked its employees to return to its full -time offices within that same restructuring and optimization plan for its operations. Bursatile bleeding as a trigger. The collapse of the stock market suffered by Novo Nordisk during the last year is the main trigger for the adjustment measure. As published the BBCthe price of your shares was reduced by 60% Since June 2024, losing 430,000 million in stock market capitalization. The situation was especially aggravated on July 30, with a decrease in 23% in a single day After the downward review Growth forecasts and the announcement of the relay in the executive direction. The official presentation of Mike Doustdar as the new CEO of the company has marked the beginning of this stage of changes, which aims to recover the confidence of investors and redefine the corporate culture of the company. Its first measure has had a positive impact on the markets, and after the announcement of the template cuts the value of its shares has increased by 3%. In Xataka | If you want a “miracle” medication to lose weight, you no longer resort to Ozempic: the competition is starting to overcome it Image | Flickr (News Oresund, Chemist4u)

China has found the formula to avoid reciprocal tariffs with the US: “dropshipping” of semiconductors

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After one tense climbing in the commercial war between China and the United Stateslast April China announced that it matched Washington imposing 125% tariffs to imports of American products, which of course includes semiconductors. Made the law, made the trap. China has the key to preventing their own tariffs from harming them. The country of origin. It is the key point to prevent their own tariffs from harming them. On April 11, the Chinese Semiconductor Industry Association (CSIA) He published a notice in which the rules to determine the country of origin of semiconductor products were established. According to its norms, the country of origin is determined by the plant in which the wafer has been manufactured and not the country in which they have been designed or where the final packaging has been made. Thus they avoid known as effect Boomerang. The effect Boomerang. It occurs when a tariff designed to punish another country, in this case the United States, ends up harming the economy of the country that imposes it. In response to tariffs imposed by Trump, China matched tariffs at 125%. Although this measure can harm US companies who want to sell their products in China, in the semiconductor sector it is especially delicate since the American chip dependence harms many Chinese companies. Changing the “passport”. This is how some companies manage to escape the Chinese tariff; When importing an AMD chip, an American company, it is not considered an American product but Taiwanés, because it has been manufactured in Taiwan. It is not usual. In fact, for some market analysts It was a surprise Since the country of origin is usually associated with where the product is packaged, not where the factory is located. Why is it important. China is demonstrating that the origin of a product or its “nationality” is not something written in stone, but is something much more fluid and is open to interpretations. This not only affects chips, applies to the entire world supply chain. In July the White House issued a Executive order which established a penalty of 40% for products whose origin has been modified (transsshipping) to avoid tariffs. With this order, the United States is taking measures for the products that arrive, but not for those who come out, although it is very likely that they adapt the legislation in the future. A calculated movement. The movement reminds of the Dropshippingin the sense that the mark of the physical origin is separated from the product, although the objective is different. According to Michael Schulmanresponsible for investments in Running Point Capital, it is “a calculated movement to maintain economic stability and promote foreign investment in local manufacturing.” The affected companies. AMD, Qualcomm or Nvidia outsourcing the manufacture of some of their chips to the TSMC plant in Taiwanso they can dodge the tariff that China imposed as retaliation. On the other hand, others such as Texas Instruments or Intel cannot dodge it because they have their Factories in the United States. Image | Gary Lerude, Stas Knop In Xataka | An industry in the hands of TSMC and Asian factories: the world production map

In 2017, four Australians revolutionized video games. ‘Silksong’ and its ‘Coca-Cola formula’ promises to repeat it

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It is an absolute barbarity, but thousands of video games are thrown every year. The vast majority pass without penalty or glory because we do not have time for everything, but in 2017 a game was launched that shook the segment as an earthquake: ‘Hollow Knight’. An indie title slipped among the great productions of that year thanks to two words: ‘Game Feel’, and in 2019 it was announced that it would have a continuation called ‘Silksong’. Six years later, ‘Silksong’ has become a memebut also in one of the most anticipated launches of 2025 and the absolute star of the great European video game event, the Gamescom. And, finally, ‘Silksong’ has a release date. Without surroundings. When it was learned that ‘Silksong’ would be in Gamescom 2025, the community was excited. This is the perfect frame to show material of a game that, in all these years, has peeked the leg with dropper and, above all, the best time to give a release date. They have done it through a trailer in which we can see the game in action and that expected date: September 4 of this year. Now yes: {“Videid”: “x9p7eki”, “Autoplay”: True, “Title”: “Hollow Knight: Silksong – Trailer Release”, “Tag”: “”, “Duration”: “113”} Earthquake. If you like video games, but the indie scene catches something far away, we go with a little context. ‘Silksong’ is the independent sequel to the aforementioned ‘Hollow Knight’, a game that was born in a Kickstarter campaign, like many others, but unlike many, came to fruition not only in financing, but in recognition. They waited $ 35,000 to give light to the project and reached almost 60,000. Team Cherry was the name of the study and, at the beginning, was composed of two developers: Ari Gibson and William Pellem, but with that extra money, they hired David Kazi as technical director already Chris Larkin as composer and audio designer. Its creation was a ‘Metroidvania’ with an extremely spoiled design and, after a PC launch, it took 15 months to reach one million copies sold. It is not something that all games get, but ‘Hollow Knight’ was very, very good and mouth to mouth worked wonderfully. So much that, when a year later it came out on switch, It took just two weeks in selling more than 250,000 copies. He also reached Xbox One and PS4 and, in addition, with physical versions for the three consoles. In Xataka If there was a museum to the prettiest games, these 28 would be in it The Coca-Cola formula. In it analysis of my 3DJUEGOS companions or in that of my compis of Lifextra They already get rid of praise towards the game, but what I want to contribute is that, much of the success of ‘Hollow Knight’ is due to something that, in video games, is known as ‘Game Feel’. This is that feeling that awakens the title when we have the command between hands, the feedback we receive when performing any action and that keeps us ‘hooked’. In the case of ‘Hollow Knight’, the extremely ‘fine’ controlññ in the platform part has much of the fault, but I consider that it is the fight that really makes a difference. When we attack, the sound is pleasant, the blow feels powerful thanks to both the sound effect and to the particles on screen or that the enemy goes back a few steps due to the forcefulness of the blow and, in addition, the vibrate chamber. Together, it is a dopamine chute for our brain, which only thinks about getting more of those, and it is something that is only achieved if we continue playing. In a nutshell, playing ‘Hollow Knight’ introduces us to a flow state as few games get. THE HYPE TRAIN. Like ‘Super Metroid’ or ‘Symphony of the Night’ in its day, or the Spanish ‘Blasphemous’ more recently,’ Hollow Knight has served as influence for many games developed in recent years. And, being so dear, when in 2019 it was announced that They were working in a sequel Independent with a character we already knew, Hornet, madness broke out. The problem? In these six years we have seen ‘Silksong’ in presentations such as Rog Xbox Ally or in the Nintendo Switch 2but barely passed and without being shown in any case new material, since the same year of presentation already a demo was shown… and since then we have been waiting. And the problem is not so much that there is something wrong within Team Cherry, but in the community we got anxious for each possible novelty of ‘Silksong’ and, in each Nintendo event, the thought circulated in networks of “In this we are going to see it” for, when we had no news, some would always end up putting an image turned into meme and icon clown wig. The meme of each presentation for. Six. Years. ‘Silksong‘. But ‘Silksong’ was alive and Team Cherry has been working all these years in the new installment. I don’t want to imagine the pressure That all this journey since the presentation in 2019 has been supposed for the Australian study, but what has already been played in Gamescom 2025 makes it clear that ‘Silksong’ is not ‘Hollow Knight 2’. While 2017 put us at the controls of a “heavy” and forceful character, almost like a tank, ‘Silksong’ puts us to Hornet’s control, much more athletic and skilled. But what seems not to change at all is that ‘Game Feel’ that marked ‘Hollow Knight’. And, if not only have they managed to maintain those sensations, but have given them a twist thanks to the kinetesia of the new character, ‘Silksong’ only has one destination: selling to espuertas and becoming another milestone of the independent scene. Hype will also help this, of course, but just a few days left to put your hands on top. 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