dilemma

The Hypershell X Pro is presented as the most advanced exoskeleton. We have tried it for a week and there is an obvious dilemma

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He Hypershell X Pro It is one of the most curious products of the moment. The question is simple and at the same time uncomfortable: are we facing an exoskeleton that really helps you walk more and train more, or are we facing a shortcut that stops making sense if you are already in shape? In a new 24/7 of the Xataka YouTube channel We’ve taken it to a week of continuous use to understand the extent to which that extra push really changes the experience. For a full week, Dani Mangas, who already played with Amazon’s best-selling TVlived with the Hypershell X Pro inside and outside the home. She tested its different support and resistance modes, configured the app with her physical data, and adjusted the support to find the sweet spot. “I literally felt like I was in a science fiction movie.” From that first sensation began a video analysis that combines ergonomics, autonomy and real performance. Hypershell X Pro: wearable technology to move with less effort (or train harder) The assembly is surprising because of how simple it is. The Hypershell The app guides the initial process by asking for height and weight to adjust the anchor point at the hips. “Although it seems crude at first“, explains our colleague, it attaches easily to the body and transmits a firm sensation from the first moment. The start is almost immediate: just turn it on to notice how it starts to push. Dani first tried Eco mode, a gentle help that he describes as “as if someone grabbed you by the waist and pushed you forward a little.” From the app itself or with the buttons on the device you can change mode and intensity without depending on the mobile phone. The funny thing is that it doesn’t feel invasive: it helps, but it makes it clear that the one walking is still you. Away from home is where the Hypershell X Pro shows its character. On the flat the ride becomes more fluid and lighter, but it is when climbing where the difference becomes evident. With Hyper mode activated, the leg “literally raises itself”says Dani. On each slope the push reduces the load on the legs and the feeling of fatigue. The system reacts well, although when stopping there is a slight delay before moving again. Is it more noticeable on long slopes or during frequent starts and stops? Stairs are another area where the Hypershell X Pro comes into its own. In the uphill sections, the assistance raises the leg almost effortlessly, “as if someone was helping you from behind,” says Dani. On the other hand, when going down, a light brake still in beta phase acts, useful but far from being its strong point. Fitness mode goes full circle: adding resistance to every stride, just like walking with weight. Is it worth training with resistance versus “assisted” walking? “The value of the Hypershell X Pro is inversely proportional to your physical fitness,” Dani says in the video. The truth is that, after a week of use, There are moments when it surprises more than expected. and others in which it leaves doubts about who it is really aimed at. The interesting thing is to see how it behaves in each scenario and how far that promise of assistance or resistance goes. All that, and the final verdict, It’s on Xataka’s YouTube channel. Images | Xataka In Xataka | With the Vaporfly Nike already made us run “faster”: with Amplify it literally wants to give us a motor

The most cool film producer of the moment faces a dilemma: either Milmillonaria or reject the AI

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A24, the producer who has turned the artistic horror (which for a time has been called detailed ‘high terror‘) and the experimental drama in box office phenomena is found in a Existential crossroads. Or accept the millions of risk capital companies or stay faithful to the principles that have made it a rarity within Hollywood: A producer with ethical and aesthetic principles. Humble origins. Daniel Katz, David Fenkel and John Hodges founded A24 in 2012 with just 20 million dollars. Twelve years later, they were Hollywood envy: they had a brand valued at 3.5 billion dollarsthat transcended production work to become almost a cultural movement. While Hollywood embarked on an exploitation of repetitive franchises, they opted for authors such as Ari Aster, the Sadfie or Barry Jenkins brothers, who gave them their first successes: ‘Hereditary’ and ‘Midsommar’, ‘Uncut Gems’ or ‘Moonlight’. The total turnaround. His first films made A24 prestige and money win, but the real bombing came with ‘All at once everywhere‘, an existential tragicomedy with time trips of 2022, with a modest budget of 15 million dollars and that raised 140 worldwide, and He took seven Oscarsmany of them of the main ones. A24 was in the spotlight, with a cult of the brand that was not born in a marketing agency, but completely organic. In Xataka A face washing for the academy: how A24 has made Aura cinema "Indi triumphs in the Oscars But with success (we talk about an ambitious multimedia plan that has led A24 to organize immersive experiences OA Relauncar classic exhibition rooms), the problems also arrived: those 3.5 billion value demand constant growth, international expansion, and of course, processes optimization. Money calls money (already problems). A24 did not want to become a Lionsgate, acquired by Warner. Or worse: a blumhouse, an indie terror icon that since it was acquired by Universal was immersed in The same dynamics of Majors of billing a franchise after another. It is inevitable: no matter how much production conglomerates guarantee creative independence to their studies, decisions go to the committees, obsessed with process optimization. And that is where capital funds enter and, hand in hand, the threat of AI. Enter Thrive Capital. Specifically, who appeared was Joshua Kushner with his Thrive Capital Fundoffering offering 75 million dollars without the creative limitations that the money from corporations usually brings. There would be no pressures to make franchises or any other obligation, and his history corroborated it: Thrive had financed Instagram before purchase of Facebook, for example. The small print, yes, is unnegotiable: Thrive Capital is One of the largest investors in OpenAIhundreds of millions have been left in chatgpt. And in that sense, Thrive does not hide their letters: they are an openly pro-one background and believe that this technology will transform the content of the coming years. And although Thrive at the moment does not press to A24, it seems clear that he will do so in the future if the producer resists incorporating the AI ​​into her processes. {“Videid”: “X86AO51”, “Autoplay”: True, “Title”: “‘Everything Everywhere All At Once’, Trailer”, “Tag”: “Eventhing Everywhere All at Once”, “Duration”: “162”} The controversy of ‘everything at once everywhere’. The arrival of tools that use artificial intelligence to Hollywood is absolutely unstoppable. And in fact, a pair of background within A24 raised flirting with AI who found themselves with some rejection of a sector of their audience. On the one hand, ‘everything at once everywhere’ He used Runway AI To create special effects: the use was minimal, but it caught the attention for the usually “artisanal” character of A24 cinema. The controversy was accentuated when it was learned that some ‘Civil War’ posters had been designed with AI. An essential dilemma. Before A24 several routes are now opened, which will undoubtedly determine something even more important than their income: Your identity. You can try to normalize the use of AI and gradually incorporate it into your processes as already do Majors that delegate issues as part of marketing, advances and others to AI. Or they can become the last resistance to AI if their investors allow it: they would align with some of the most prestigious directors of their team, such as Robert Eggers or Ari Aster, whose long and traditional documentation processes and creation of films such as ‘La Witch’ or ‘The Lighthouse’ become essential identity elements for A24. He Growth between unexpected and uncontrolled A24 She has turned the producer into a balancer between the indie, the traditional, and the hug to the latest Hollywood production trends. Perhaps the story you have left to live at A24 is the last bastion of a way of understanding cinema that is increasingly part of the past. In Xataka | An AI has created the script of a film that precisely speaks of creativity in the cinema. A room refuses to release it (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news The most cool film producer of the moment faces a dilemma: either Milmillonaria or reject the AI It was originally posted in Xataka by John Tones .

With more and more foreign population, Murcia has reminded Spain of its great dilemma: integrate or veto

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Spain is (increasingly) a land of immigrants. If the national register is growing and caressed already the 50 million inhabitants is basically for The thrust of the population born abroad, which compensates for the PLANCHAZO OF BUSINESS. As it becomes more diverse and combines different cultural and religious traditions, Spain confronts an urgent challenge: decide what position to adopt before that hodgepodge, increasingly palpable in public spaces. In Jumilla, Murcia, that debate has just turned strongly. Jumilla earrings. Jumilla It is a town in the region of Murcian Altiplano of almost 27,300 inhabitants famous for their Wines and pears. Today, however, it stars holders in the media throughout the country (and some foreigner) for a very different reason: his City Council has approved a measure that will prevent the hundreds of Muslims who reside there (more or less 7.5% From its inhabitants it comes from countries where this belief is majority) to celebrate religious festivities in the municipal sports center, as they have been doing in The last years. “Over -up and incompatible”. To understand it, you have to go back a few weeks ago, when you vox, with A single councilor In the corporation, he presented a proposal “in defense of Spanish identity”. The text can be read in full in The X account of Vox Murcia but basically stated that the Consistory vet the celebration of the Lace -up party or “other commemorations outside our traditions” for being “incompatible with the identity (…) Spanish”. Did he go ahead? The proposal went through the Plenary at the end of the month, with the negotiation of local budgets as a backdrop, and gave rise to a debate during which the PP presented an amendment that was validated with the popular votes, the abstention of Vox and the rejection of the mayor of the PSOE and IU-PODAMOS-AV. What did you raise The amendment? Broadly speaking, “urges the government team to promote cultural activities, campaigns and proposals that defend our identity and protect traditional religious values and manifestations.” Not just that. The text also slides that the Consistory will retouch the regulations that regulates the enjoyment of sports facilities so that they are “exclusively” to events organized by the municipality itself and makes it clear that “in no case” will be used for “cultural, social or religious activities outside the City Council.” Enough for the measure to have generated a considerable stir. “Is the Muslim word?” In view of the great controversy that has been generated and that what happened in Jumilla has echoed even in The pages of The Guardianthe municipal government, in the hands of the PP, has not taken long to calm the spirits. “It does not go from religion or nationality”, He claimed Yesterday his spokesman, Maricarmen Cruz, in statements collected by RTVE. “Where does the Muslim word appear, where the word ban appears?” The Consistory argues that the people have great sports activity and need their pavilions to focus on that use. Who wants to celebrate other types of acts will need to look for another place. “We have not vetoed anything,” emphasize Cross. “Jumilla has more spaces. Who has said to centralize there?” “Land of Christian roots”. The reality is that the amendment approved in full complicates that the near them 1,500 Muslims that live in the town they celebrate the collective prayer of the end of Ramadan and the Lamb party in the City Council sportsman, as they have done during The last four years. “The measure comes from where, from a embarrassing and racist motion of Vox. What has done is bleaching it,” complaint the former mayor and local spokesman of the PSOE. The truth is that Abascal’s formation has not taken long in Remove chest So consider a pioneer measure that “prevents celebrating Islamic parties in public spaces.” “Spain is and will always be a land of Christian roots”, He underlined Yesterday the training in X. The Central Executive He has already warned which will supervise “very closely” the effects of the agreement in search of “hate speeches” and Jumilla’s Muslim population It does not hide His concern: “They have taken away a place to pray and now it is an erzo, but we do not know what else they can take us tomorrow.” Click on the image to go to Tweet. “It’s discrimination”. The debate is interesting enough (and broad) to have reached the Catholic Church. The country It echoes Today of the discomfort of Spanish bishops due to Jumilla’s motion, a text in which no confession is cited but the use of public spaces for religious acts is restricted. “Attentive against the fundamental rights of any human, and does not affect only a religious group, but all religious confessions”, Catholic prelates warn. “Making these restrictions for religious reasons is a discrimination that cannot occur in democratic societies.” Beyond Jumilla. Jumilla’s case comes only a few weeks after Pacheco Torre disturbancesalso in Murcia, which left a wave of violence aimed at the Maghreb population. Both case reflect a reality that transcends the Murcia community and points to one of the great challenges Spain has ahead: with an immigrant population In clear ascent (Among the nationalities that grow the most are the Moroccan and Algerian), the country must decide what position to assume before the new identity and religious manifestations. And that affects both newly arrived immigrants and their children, born in Spain and retain their legacy. In the near horizon, debates appear as what attitude adopt to parties linked to other cultures and the presence of religious symbols in public spaces (Hiyab yes or no) or even in cemeteries. Two models: France and the United Kingdom. Spain has two models close to those to look, that of France and the United Kingdom. The first has opted for example for a Restrictive regulations On the use of the hijab that has led to situations such as the one lived last summer, when Sounkamba Sylla He was about to stay out of the … Read more

South Korea has been celebrating its particular “bullfights”. And now he faces the same dilemma as Spain

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Spain is not the only country that debate the future of bulls. More than 10,000 kilometers away, in South Korea, politicians, animalists and livestock are engaged in a similar discussion: yes or no to the runs? There the shows are not exactly equal to those of Spain, there are no bullfighters as such, no light costumes, nor picadores or flags, but competitions based basically on violence and on which It is not strange that animals end up bleeding. Perhaps South Korea is far away and its cultural tradition is different from ours, but The debate that is cooked in his society is not so different from that of Spain. Bulls in South Korea? Exact. South Korea may be known for its technology, The K-Popits gastronomy and (sadly) a demographic crisis record, but it is also a bull country. At least it is part of its territory, such as CheongdoGyeongsang del Norte, where there is a bullfighting stadium with capacity for thousands of people and that each spring welcomes A festival Very popular in the region. It is not a novelty or a fashion. In local folklore are references to runs dating at least of the 16th century. And how are they? Quite different from what we are used to seeing in Spain. South Korea presume that, unlike what happens in many other countries, including Spain, in its places animals do not die. Nor do people who deal with them. The reason is that the show has Little to see With ours. There is sand and a square, but in it a bullfighter and a bull are not measured, but two bulls that face each other, sometimes hired by their owners with the help of rings that are stuck when the young have Just half a year. And when does it end? The fight ends when one of the animals turns around and shows its back to the opponent in retirement, without the need for any opponents to end up sacrificed. The show is somewhat unpredictable, although it usually adjusts to some guidelines. As needed Korea Heraldthe usual thing is that the game lasts about 30 minutes and divided into six assaults, half a dozen “acts” during which bulls are rammed with each other. “In Spain it is a game between a human and a bull and in the end the bull dies. In Korea we are proud of not killing him and never dies in a fight,” claims The mayor of Cheongdo, Lee Seung-Yool, in an interview with NPR. “We simply let them express themselves and when one loses the forces he turns around and shows the spine. The bull says he has finished and the fight concludes.” Perfect then? It depends on who you ask. As is the case In Spain or Other countriesin Korea it has emerged The debate whether or not they should be kept around Cheongdo. The reason? Their detractors are convinced that it is a clear case of animal abuse, that the bulls suffer in the runs and the show is harmful to the little ones. Its defenders They hold However, bulls are care and its fights are a South Korean tradition. A percentage: 40%. To support their position, the first (critics with runs) take advantage of a series of studies. One of themprepared by Animal Liberation Wave and Last Chance for Animals (LCA), suggests that bulls are often reluctant to participate in fights. According to their data, of 131 runs organized between February and June in several counties of the country, 54 ended up canceled or shortened because the animals refused to collaborate in the show. “The fact that 40% of bulls flatly reject the struggle and the rest require coercion shows that it is a form of abuse,” reason Kim Doh-Hui, from one of the associations. Sometimes the farmers cause the struggles by pulling strongly from the rings, which, as the animalists have verified, in some cases derives in serious nasal trauma. Animal Liberation Wave has also made A survey which shows that 70% of respondents are concerned about bets that revolve around runs and 62.1% believe that children and adolescents should not see them. The study was done in the southeast region, with a greater ragame of bullfighting. Another report It reveals that 77 fights, 48 ended with the animals bleeding. To those data, animalists add A final reflection: Modern shows are “a form of entertainment for profit disguise of tradition.” “It’s an ancient tradition”. The thing changes if we talk to the defenders of the runs. Lee Kang-Min, an amateur who has been going to Cheongdo for years explained Recently, NPR that bulls are “an ancient tradition” of the nation and sees nothing unnatural in the shows. “The bulls fight when they take them to graze. The fights then became part of our culture.” Around the games there is also a lucrative business: that of bets, which as clarified The chain can develop legally, although with limited amounts. From the street to politics. The debate in Korea has achieved sufficient impact so that it can be followed through national media, but also foreigners, such as The New York Times either The Economistand has crystallized in concrete initiatives. Those who advocate ending the runs have launched a signature collection campaign that already exceeds the 45,000 supportsabout the 50,000 necessary for Parliament to review the proposal. Some municipalities have already chosen to stop financing shows with bulls. South Korea has a law of animal protection that dates back in the early 90s and prohibits hurting animals for entertainment, but leaves the activities that can be considered “folk games” out of that umbrella. Images | Last Chance for Animals (LCA) In Xataka | The great dilemma of South Korea: in an increasingly aging country to become old is a condemnation of poverty

US faces the dilemma impossible to or sell hardware to China … or not sell it to them and develop it themselves

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The United States is at a historic crossroads in regards to sell GPU to China. And not only does it have to do with the economical and with which Nvidia swells his income statement, which calculates that it will be 15,000 million less this year If you follow the prohibition of selling your avant -garde chips. It has to do with the future of the artificial intelligence (AI) and technology. The context. Nvidia has achieved something that seemed impossible: that Trump’s government let him market again His H20 chips in China. Although the GPUS were Designed to skip restrictions that fell on the H100 and H200, the United States added New restrictions in April. They paralyzed exports to China even though there were already agreements with Customers such as Tencent or Alibaba. With the relaxation of measures, Nvidia and its accounts breathe relieved, but the United States still has to make difficult long -term decisions. The United States plays it … do whatever. The United States can gain time compared to China limiting the sale of avant -garde chips, as it has been doing. However, this implies that their companies win less money, greatly reducing their global turnover. And is that the Chinese market, in 2024 and with restrictions, It was 13% of Nvidia sales. In addition, the world uses NVIDIA GPUs almost as the only option has advantages: that the North American country controls the entire Stack technological used to train IAS and to execute the expensive inference, fields that Google also dominates with its tpu. China at the height. Huang himself, in a recent interview with Bloomberg, said that the power of the technology developed by Huawei is “Probably comparable to an H200“From Nvidia, superior to H20. And they want to market it outside their borders, an intention that has motivated a offensive by the US to prevent China from exporting its chips to other countries. If exports do not find clippers, Chinese laboratories can continue focused on their plan: give away the thinking of the next decades and create global dependence. If you cut it, it already has good examples of what happens: The shot of the sanctions has come out of the cylinder head, A gift that cannot be allowed again. A fearsome potential called Huawei. The possibility that Huawei becomes a huge opponent for Nvidia raises a huge loss of income for the US company. Just against that are Fighting already from the American government: Cut Huawei’s wings into the global market before it is competitive. Huawei has already had time to develop his chip Ascend 910d and 920with SMIC as a great ally. He Historical Mate 70 processor He showed that Huawei usually gets what he pursues. And according to Huang, if China wants military autonomy with AI, You will have to develop your own technologybecause for this task, they cannot trust American developments. A Deepseek moment in hardware … inevitable? All this leaves us the unknown if in hardware we can see A moment Deepseek. China would not have to potentiate Nvidia’s proposal, as Deepseek R1 did not exceed O1 in reasoning, but yes, Through ingenuity and new paradigmsdifferentiate in aspects such as price or efficiency. Arrive on time. The big question that can be asked about NVIDIA in China is whether the approval to sell again the H20 arrives on time. According to Reutersthe beginning of the massive distribution of Huawei 910C was set for May. According to the news agency, the Chinese giant graphics card achieves performance comparable to that of NVIDIA H100 thanks to combining two 910b processors with advanced techniques. More software is needed. Huawei can have the hardware, but unlike what he has achieved in inference, where in theory Yes are at Nvidiayou have to prove to be able to compete in training software. This is something that could do by the hand of Moore Threads. If the United States wants to maintain its technology as the global standard for Ia, it must hurry. As the analyst Paul Triolo told Reuters, the restrictions at April H20 were going to mean that the Huawei Ascend 910C became “the hardware chosen by the developers of AI models (Chinese) and to display the inference capacity.” Image | Nvidia | Dominic Kurniawan In Xataka | China’s three master moves to “independent” technologically from the West: raw materials, chips, AI

Can a gorilla win 100 men? The dilemma that is obsessively consuming to the Internet

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Everyone on the Internet wonders who would win in a battle between a gorilla and one hundred men. It is a mere mental riddle without correct response, but formulated to open the discussion. That is why it has become THE MEME OF THE MOMENTand all types of users are facing the enigma from multiple approaches, from biological to ethical. The important thing, as they say, is not the answer, but the way to get to it. A war for all. The meme is very simple: it consists of discussing who would win in a battle under those conditions, a question that has been viralized at the end of April this year. Tiktokers like Tredouglass, Lov3Charlee either Rationniper They have opined on the subject (most of the time in favor of the gorilla), although the thing became a Global phenomenon When users with millions of followers like Elon Musk and Mr. Beast tweet on the subject. Origins of the meme. In February 2022, the Tiktoker YURI5KPT2 He wondered who would win in the battle. It was a first advance of the subject, which had no continuity, although it generated a remarkable response, more than three thousand comments. Previously, in 2020 in Reddit it had been discussed In a thread With some impact on media specialized in nature. Legendary clashes. Beyond, hypothetical clashes between unequal power factions make up a classic debate exercise. The asymmetry between combatants has always been Part of classical military theory. Where does it come from, if not, the legendary confrontation between David and Goliath. On the other hand, and already in more recent times, the asymmetric confrontation has become classic meme of war games, and users of titles such as’ Age of Empires’ or ‘Ultimate Epic Simulator‘(This in pure fantasy contexts) generate fighting with the editors who have millions of reproductions on YouTube. Some of them are that excessive: And of course, the meme has continued to grow, completely out of control, with street interviews, Animations, experiments with AI, simulations and innumerable opinion videos on the subject. Why do we like a anger. There is a reason for us to like this meme, comment, discuss it and contribute our opinion. Apart from that as gregarious creatures, there is nothing that we like more than taking sides for a side and argue for discussingthis confrontation has some symbolic, and there are more transcendent conflicts. The clash is also that of the brute and individual force against cooperation and strategy, in the same way that also symbolizes the eternal conflict of savagery against civilizationa debate that we love to resume and take to the extreme. Again, the Memes helping us to explain ourselves Simple and humorously. There are evolutionary psychologists who affirm in Media like Rolling Out that “these hypothetical discussions are modern expressions of ancient survival planning behaviors that once helped our ancestors develop in dangerous environments.” That is, the circle closes: we plan and discuss how to face the gorilla in a theoretical framework … just in case we have to do it in the real world. Yes, but … who would win? The time comes to give the response to the unknown. Many experts They seem to coincide In a front fight, the gorilla would undoubtedly win. However, if the man is on the cusp of the evolutionary pyramid is for something: he would very possibly find the way to manage to win, even if he improvise weapons to attack. A gorilla is between four and ten times stronger than a humanwhich makes it an unstoppable muscle mass with bare hands. Source | Joshua J. Cotten / Bao Menglong In Xataka | Eight years later, Spain is still hooked to see Simón Pérez and Silvia Charro shattered life live

After decades of success, the restaurant day menu faces its great crisis and a dilemma: reinvent or die

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A few weeks ago the veteran articulist David Sharrock published in The Times A wide report about Madrid gastronomy. So far not surprising. That in Spain we enjoy a good kitchen, with large dishes, chefs, restaurants and ingredients is no surprise. The funny thing is that in his analysis Sharrock does not talk about that. The focus focused on another symbol of homeland cuisine, one that passes through low hours and faces the complex challenge of adapting to the 21st century: THE DAY MENU. Sharrock warns that the lifelong menu is “threatened by modern life.” And he is not the only one who thinks like that. A figure: four million. The menu of the day is an institution in the bars of Spain. And for several reasons. The first, its long tradition, which can be traced at least 60 years agowhen in the time of Fraga Iribarne as Minister of Information the Francoist Government established that a good part of the food stores offered a menu at a fixed price. The goal: to enhance tourism. The second key that demonstrates to what extent the formula of the daily menu has penetrated in Spanish gastronomy is its level of implementation. The Spain hospitality association estimates that some are dispatched every day four million throughout the country, which leads to its general secretary, Emilio Gallego, to claim your acceptance. “The menu of the day remains a spectacular success formula,” he says. A price: € 14. Hospitality in Spain has not only calculated how many menus are served daily in the country’s restaurants. At the end of last year he published A report in which goes beyond and analyzes its prices, profitability and the differences between regions. Your main conclusion? That at least in 2024 the average cost of the menu of the day in Spain was around 14 euros, although there are cities in which this figure is quite higher. In Bilbao, for example, the average was 15.5 and Barcelona in 15.1, although there are those who clarify that it results today “Almost impossible” Find a menu in the center of Barcelona for less than 16 euros. Are all strengths? No. The menu perhaps enjoy a long tradition and is rooted in the hospitality of Spain, but on its horizon they appear clouds. And one of them (and the most important) is found in its price. Although its rates increased by 19.5% between 2016 and 2024 (which in practice translates into 11.7 to 14 euros), hospitality in Spain remember that this accumulated increase remains below the general CPI (23.4%) and is much lower than that of food and beverages or the one that In your day They reached certain key products in kitchens, such as olive oil. Between 2023 and 2024 the menus did rise above the general price index, but despite that rebound, of 80 cents on average, the collective recalls that there are many hoteliers to which it is difficult for their businesses to give benefits. To be more precise, They cite a study which reveals that 42.3% of entrepreneurs claim to have experienced a “loss of profitability” during the last year, especially due to the increase in salary costs, food and supplies. At the end of 2024 almost a third of the restaurants (32.5%) admitted that their menus had not increased that year. “Totally in danger”. The hospitality data of Spain give a track of the first great challenge facing the menus for their survival: profitability. To succeed, a menu of the day must offer a range of attractive dishes and a certain variety, but it must also convince in another crucial aspect: the price. The key is how to fit that list (high quality, variety and low price) and at the same time the business gets more than cover costs. A few months ago a hotelman from Vigo I recognized to The country That, despite the fact that his bar was small and that he takes care of almost everything, so that his offer is “viable” needs to sell at least 40 daily menus at a price of 15 euros. “Below that figure, it will only serve to cover costs.” “It is totally in danger, and fortunately, because it is not a sustainable model for the hotelier,” Point to the same newspaper Paco Cruz, The Food Manager, speaking precisely about the state of health of the menus. In his opinion, the formula is profitable basically in certain businesses, with a good flow of clients and experience. The AI, to the rescue. “The customer of the menu of the day wants first five, five seconds and variety every day. But what do you do with what is left over? If everyone asks for the same, what about the dishes that are not requested? The losses are brutal and that is unsustainable from any point of view: economic, ethical and environmental,” Add Cruz. The challenge is so complex that there are those who have already sought help in AI, as Fusion was checked in Madridwhere chef Eneko Atxa and physicist Eneko Axpe presented a tool designed to design attractive menus … and above all profitable. Objective: efficiency. “Inflation is almost 40%. The diner says they are charging me more, 19.5, but the hotelier has a hard time doing 39.2 more,” recalled During the ATXA presentation before adding to that price increase the increase in rentals and energy. The objective of the delight tool is precisely to look for “an orderly efficiency” in the menu, maximize the benefit and seek maximum efficiency in the number of chefs, customers and purchase. “The menu is an immaterial good in our culture and one of the challenges and problems facing hoteliers and diners,” Axpe points out. Cost of costs (and something else). Although inflation and imbalance between the rise in prices and salaries is one of the great challenges of the menu of the day, it is not the only one. As Sharrock points out in Your chronicle of The Times The format … Read more

Telefónica is 100 years old but it is now when you have to decide what you want to be older. Is facing its greatest existential dilemma

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Few companies become hundred. Of those who achieve it, few have survived as many transformations as Telefónica. Founded when the phone was a luxury, a civil war, world war, dictatorships, democracies, republics and monarchies, privatizations, technological bubbles and digital revolutions has lived. But He has never faced a crossroads as existential as the current: Define your identity for the next century. He Mobile World Congress 2025 It has been the scenario where Marc Murtra, in his first months as president, has presented his vision for Teleco. A stand of almost a square kilometer encapsulated this Identity search. The Valencian artisanal spheres that decorated the space – a beautiful wink four months after the Dana tragedy – represented something halfway between tradition and modernity. A Perfect metaphor of a company trapped between two worlds: The conventional teleco that is seeing how its margins are eroded, and the technology company in which it aspires to become. Above, Valencian artisan spheres connected to the failed world to decorate the stand. Below, the Autonomous Drone connected by 5G that starred in a part of the MWC of the Teleco. The metaphor of the two worlds among which Telefónica trapped: tradition (the pure telecation business) and modernity (the technological company in which it seeks to become). Image: Telefónica. An operator in a hostile world The European context does not help. While the United States has three main operators for 335 million people, Europe has 34 for 450 million. This fragmentation, praised by regulators as a low price guarantor, has created an ecosystem where no operator has the critical mass to compete globally. Murtra was not subtle in Barcelona with Your Opening Speech: “It is time for large European telecommunications companies to consolidate and grow to create technological capacity.” A warning: “Europe’s position in the world will continue to decide and will not have the capacity to decide its future autonomously.” What until recently was a business debate has now climbed to geopolitical matter. The new president draws the battle with a sports metaphor: “We operate in a fragmented market, it’s like playing football with a hand tied behind our backs. If we unleash our hands, we will mark a few goals.” A GRADE OF Aid Shared by the CEOs of Vodafone, Orange and Deutsche Telekom, who joined the choir In Barcelona with an unusual voice. Pallete left a perfect paradox on the table: He reduced the debt in half (from 53,000 million to less than 29,000) while the stock value collapsed 57%. The equation is clear: Financial sanitation is no longer enough to seduce markets. The investment seeks growth stories, not survival. And that is where the technological jacket feels better than that of Teleco. And for her they go. The MWC as a declaration of intentions The demos that Telefónica presented in Barcelona are the anticipation of their future bets. It is no longer limited to talking about connectivity, but goes into more complex territories: Autonomous drones integrated with Open Gateway APIS, Security in the face of quantum computing challengesand its digital operations center for cybersecurity. It is striking that the Teleco did not simply show its 5G network, but the applications that can be built on it. Your demo drones He showed cases of health, environmental and logistics use. An effort to be in the value chain beyond the “tube” of data is appreciated. Beyond the dreaded Commoditization. The presentation of its technology Quantum-Safe Networks He anticipates threats that have not even arrived yet, but they will do it when quantum computing is more present than future. The announcement of an excellence center in this field, although without detailing investment or template Xataka On this matter, it shows its intention to become a strategic security provider. Enrique Blanco, outgoing Ctio after four decades in the company, has indicated that they have been working in this field for a decade, conducting limited tests in areas such as Madrid or Vizcaya. But perhaps the most important bet is Open Gateway. Chema Alonso, visible face of digital transformation (although An uncertain future), has presented Agreements with Tiktok, Cabify, AWS, Google Cloud and the Community of Madrid. The goal is convert their networks, so far mere highways, on platforms that generate income. Telefónica wants to monetize its privileged position as an identity validity and position itself as a technological intermediary between citizens and services. However, Under these modernity signs, the structure of a company born to another world persists. Its corporate culture, molded for decades as a national monopoly, collides with the agility that innovation requires. The More than 100,000 employees that still maintains the group contrast with lighter operators. Not to mention the great technological ones. The impossible referents When telecos have tried to reinvent themselves, the results have been lime and sand. AT&T opted to become a media company acquiring Warnerjust to end selling it years later. Verizon bought Yahoo and Aol, and then detach from both in half of what cost them. Deutsche Telekom, perhaps the greatest success case, has managed to better balance its transformation, but as its CEO Tim Höttges explained in Barcelona, ​​”today we make 65% of our income in the United States.” Telefónica’s case is more complex. Its international expansion gave it global scale, but also dispersion (a few days ago He sold his Argentine subsidiary for 1,000 million). And its telephone division Tech points to diversification towards cybersecurity, Cloud and IoT, but still represents a small fraction of total income. In the agora of their stand in Barcelona, ​​where more than one hundred managers have paraded tensing during the fair, Telefónica has sought to project a technological leader image. The problem is that the market continues to see it fundamentally as a teleco with aspirations technot as a true technological company. The transition is a long process. The absent host paradox The MWC has put another painful irony on the table: Spain organizes the largest technological fair in the world While your participation in the development of the … Read more

In 2026 the AI ​​will be as powerful as “10 million Nobel Awards” (and that raises a terrible dilemma)

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The CEO of Anthropic, Dario Amodei, has marked in red in 2026 in its calendar, as explained in a long interview with the Podcast China Talk. For then, The technological gap between the United States and China in artificial intelligence It could close, and that would lead to having to make a critical decision: to advance with prudence or accelerate without regard. Why it is important. The arrival of AI models equivalent to “10 million Nobel awards working tirelessly,” says Amodei, will propose an existential dilemma: if China reaches the US in capacity, no country can afford to stop the development to make it safer . “If things are matched, we will have to worry about what they build and at the same time because they dominate us with technology. That puts us in a terrible dilemma where there are no options,” says Amodei. Between the lines. True fear is not competition with China in itself, but it derives in an uncontrolled career that forces us to deploy potentially dangerous technology before being prepared to handle it safely. Some examples that Amodei points out: The development of biological weapons: Deepseek It has already demonstrated the ability to generate information about Bioarmas “that is not easily found in Google or in textbooks.” Although today the models are not “literally dangerous”, this could change “later this year or next.” The lack of restrictions: Amodei points out that The Deepseek model “He had the worst performance of any model that we have tested, without absolutely any blockage” against the generation of dangerous information. The argument against regulation: “If we stop, China will simply ahead us.” This mentality, warns amodei, makes it impossible to implement effective safety regulations. Military capacity: Advanced models will have implications “to control dwarfs or analyze intelligence information,” says the CEO of Anthropic as an example of technologies that could be deployed prematurely by competitive pressure. By the way, Google has just eliminated mention not to develop weapons with AI. In detail. Amodei proposes a strategy with two legs: Maintain a two -year advantage over China through export controls. Use part of that temporary margin to implement security safeguards. “My concern is that if the United States and China are matched in this technology, elbow with an elbow at each stage, there will be nothing that prevents both sides from continuing the technology forward,” explains the CEO of Anthropic. Deepen. The technological career raises a paradoxical scenario: American success in containing China could be the only guarantee to develop a safer AI. But that same success could accelerate an escalation that makes more dangerous technology. The main loser? International cooperation. Although Amodei does not rule out agreements with China, he acknowledges that “there has not been much interest on China” in the security initiatives proposed by the USA. Only a “really convincing danger for human civilization” could change this dynamic. The big question. Is this dilemma inevitable? Amodei suggests that no, but warns that avoiding it would require irrefutable evidence that AI is an existential risk. For now, he says, “the arguments are suggestive enough to worry and take it seriously, but not enough for two competitive superpowers to say ‘okay, let’s stop’”. Indeed, it seems unlikely. In Xataka | I have tried Deepseek on the web and in my Mac. Chatgpt, Claude and Gemini have a problem Outstanding image | Techcrunch, Wikipedia

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