cultural

It’s about how Asia is winning the cultural battle

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When I went to China for the first time in November 2023 with other colleagues, one of my travel companions wanted to take advantage of the few free hours we had to buy a Labubu to give to his daughter. I had no idea what he was talking about. He explained it to me and I stayed the same. A couple of years later, the Labubu are such a mainstream phenomenon that POP MART has opened its first store on Gran Vía and They even appear in ‘South Park’, one of the reference adult series in the West of the last 30 years (with permission from The Simpsons). The opening of a POP MART on the most iconic street in Spain, where theaters, popular fashion brands and franchises gather (special mention deserves Uniqlo and Miniso), is just the tip of the iceberg of something: the East is no longer just the factory of the world (with China as a prominent head), its weight has transcended from the industrial to the cultural to sneak into the mainstream of the West. It is a true victory for Asian pop culture, until now concentrated in its own borders with few exceptions that transcended the niche to the popular. The attractive lottery of the closed box. Of David Beckham to Rihanna passing through Dua Lipa either Lisa from Blackpink: They all have their Labubu. Born in 2015 by Hong Kong artist Kasing Lung for his illustrated book series “The Monsters”, the Labubu they exploded when POP MART started releasing them as collectibles in surprise boxes back in 2019. What started as something niche has become a trend that knows no boundaries or classes. They have them to the Thai royal house and when there is stock, it flies: fans crowd at the door in such a way that you don’t know if they are queuing to buy a ticket for a concert or if there is a rare edition. And she can be a millionaire: the human-sized, mint green Labubu has been auctioned for 230,000 Australian dollars. The Labubu as an expression of identity, status and belonging. You don’t know which one you’re going to get until you open them like it’s the reward mechanism in a video game. Of course, Labubu is not just for boys and girls. It reflects changes in consumer culture reaching millennial and generation Z adults thanks to collecting, nostalgia and the need for comfort. You buy more than a doll: it is an experience full of emotion, the status that comes with having the most exclusive edition and of course, the profitability of resale. It is the almost ideal intersection between gaming and finance: a supply and demand market where assets are stuffed. And little joke with this: POP MART has had to suspend sales in cities like london due to fights between fans and the counterfeit market It is already a reality. Whether you see it as a toy or a fashion accessory, what is clear is that Labubu has emerged as the spearhead of the soft power Chinese. China no longer (only) manufactures products, it also manufactures desire A lot of muscle, a little soft power. China is the second largest economy in the world, but in cultural influence it is quite a few steps below. The Asian giant has a legendary cultural heritage of more than 5,000 years, but for the West it is limited to silk or tea. Naming a movie or a movie star comes down to Bruce Lee (American-Hong Kong born in San Francisco). The reasons? Many and varied: from following content guidelines from the Chinese Government and censorship, but also from considering it as lower quality from a prejudiced perception. China is no longer exotic, it’s cool. First it was economically, but China is also opening up culturally to Western markets, more products appear on social networks and Western audiovisuals and the West is welcoming them with open arms. China had started promoting its brands, the New Silk Road wave visa-free entry for tourism, but nothing as effective as an innocent stuffed animal that has transcended thanks to fans, TikTok and celebrities. At a time (actually, it almost doesn’t matter when you read this) when the global perception of China is often shaped by geopolitics and surveillance, Labubu offers something different, adorable, creative and exciting. And they are not alone: ​​the game’Black Myth: Wukong‘ was a global hit in 2024 and more of the same for the ice cream and bubble tea chain Mixueto cite a couple of examples. It may end up being another fad, but right now they are objects of aspiration and desire. It is proof that Chinese cultural products can do it. That POP MART stores are in the most central streets of large cities is another way to demonstrate this. It has taken Labubu a decade to get here, China will probably have a harder time creating a solid narrative around its cultural products such as Nintendo and its Mario universe. But it’s on its way. China begins to look closely at Japan and Korea. The country of the rising sun is famous for its exports of anime, fashion and gastronomy and since 2010 it has in its strategy “Cool Japan“a government strategy to promote its creative industries abroad. However, this initiative has had its ups and downsthe weight of the market and fans in hits like Pokémon or ramen being undoubted. South Korea has what is probably Asia’s latest and most effective softpower model. With strong support from the state, the Korean wave has achieved great successes from the film ‘Parasites’ to the K-pop phenomenon. China with Labubu is another third way, with a commercial ecosystem focused on intellectual property, lifestyle and trends. In Xataka | There are people burning their Labubus in nets. The reason: a crazy theory that links them to a Mesopotamian devil In Xataka | The Labubu’s half-humanity bags are becoming too small. So its creator already knows how to … Read more

Mercadona has grown so much in Spain that for the US it is no longer just a supermarket chain: it is a “cultural phenomenon”

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The US Government has noticed a growing “cultural phenomenon” in Spain, one especially interesting for its exporting companies and which comes accompanied by millionaire turnover figures. What phenomenon is that? Mercadona. Literally. In your report Retail Foods Annualthe US Department of Agriculture dedicates special attention to Juan Roig’s company and slips that its weight in the retail It already transcends the limits of the retail sector. He even theorizes about the formula for his success. Under the spotlight of Donald Trump. It is not strange that Mercadona makes headlines. After all, it has become a crucial piece of the retail Spanish. Your market share in the sector around 30% (in some regions already exceeds that percentage), far above other competitors such as Carrefour, IFA or Lidl, and has been expanding for the country. What is much less common is for the Valencian retail chain to make headlines because it has caught the attention of US officials, which is exactly what has just happened. Table extracted from the report of the US Department of Agriculture. Attention, USA exporters. Mercadona is cited at least seven times in a report 10 pages published a few days ago by the US Department of Agriculture (USDA), a document designed primarily for exporters from the country interested in the Spanish market. In it, the Washington technicians review the billing figures of Juan Roig’s firm, highlight its high weight in the sector (well above competitors such as Carrefour, Lidl, DIA or Eroski) and reflect on the keys to its commercial success. To be more precise, USDA recalls that last year Mercadona recorded sales worth an estimated $34.5 billion. The figure does not exactly match the disclosed by the company, but it is more than double that of Grupo Carrefour (12,000) and well above other well-established chains in the country, such as Lidl (7,500), DIA (6,150), Eroski (5,800) or Alcampo (5,500). “Mercadona occupies first place in the food retail sector in Spain, with sales almost three times higher than those of its second closest competitor,” check the reportwhich theorizes about the bet that has given the chain a market share of almost 30%. The formula for success. USDA highlights two features of the Valencian company. First, its Spanish food offering. Second, its strategic commitment to retail brands, especially Hacendado. “Private labels are very popular in Spain, driven by consumer attention to prices and quality. According to a study by the Aldi chain, Spanish households allocate 44% of their purchasing budget to private label products,” collect the reportwhich goes so far as to refer to the company as a “cultural phenomenon.” Is it something new? No. Washington is not the first to focus on the Valencian chain’s commitment to its own brands. A report from Kandar presented in 2024 by Promarca already pointed out the clear increase in distributor brands in Spanish supermarkets, a general trend that was accentuated in the case of Mercadona. Its external brand offering was cut by 45% between 2018 and 2023, while the value share of white label products reached 74.5%. Other sector reports have highlighted the same idea in recent months: Mercadona’s growing commitment to its brands. Added to this strategy are others deployed by the firm, such as the interest for foods already cooked and ready to eat. Roig himself has recognized openly that he is convinced that mid century Kitchens will disappear from Spanish homes, so people will eat prepared dishes. It is so sure of this that Mercadona has been betting on its section for years. “Ready to eat”. X-raying the sector. Beyond Mercadona, the report from USDA reveals some reflections on the food distribution sector in Spain. Its technicians are struck by, for example, the pace of opening of new stores (244 only between January and April of this year), the promotion of self-service stores and regional super chains (key piece of the national sector) or “the growing popularity” of healthy and convenience products. “Consumers are combining physical and online channels, favoring digital platforms for larger purchases and in-person purchases of fresh products. Retail strategies focus on efficiency, AI technologies, personalization and healthy products,” he comments. the USDA studywhich draws attention to the high “fragmentation” of retail trade and the concentration of the food sector, with Mercadona leading the way. Images | Mercadona, Gage Skidmore (Flickr) and USDA In Xataka | The shadow companies that are making gold with Mercadona: the silent success of Familia Martínez or Profand

Saudi Arabia is not buying EA for video games. He is buying cultural influence in hundreds of millions of homes

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An Arab sovereign background has just closed the greatest leverage purchase operation in history: 55,000 million dollars per electronic arts. Paying a 25% premium (in the normal fork), apparently without haggling (definitely abnormal). Closing the operation in record time. And nobody lifts an eyebrow. Because it is supposed to be “only video games.” But they are not “only video games”: It is the FC 26 Entering every week in the living room of 150 million homes, especially for its younger members. Is THE SIMS Teaching what a family, a career, an aspirational life is. Is Madden Nfl and Battlefield occupying Sunday afternoons and the nights during the Week of Medio Planet. Saudi Arabia has not bought a study but a more powerful cultural distribution channel than any television networkquieter than any advertising campaign, more effective than any Hollywood study. Let’s think about the concrete: In EA Sports FC, every year it is decided which goals to include, what flags appear in the stadiums, what social messages are integrated into the game, what role is granted to women’s football, what attire the fans carry. In the PREMs, it is defined what kind of relationships are possible and which are not, what professional careers are glamorized and which ones lose value, what constitutes “success” in simulated life. In Battlefield, it is chosen what historical conflicts represent, how it is portrayed to the Middle East, what factions are “the good”. These are not technical details. They are editorial decisions that mold the worldview of millions of players They spend hundreds of hours a year in these worlds. And when a company stops quoting in the stock market, those decisions are no longer publicly justified: There are no shareholders asking why certain flags of certain markets were eliminated. Do not explain why references to alcohol, to the game, to sex or certain lifestyles disappear in subsequent updates. There are no analysts questioning why certain conflicts are represented in a certain way. There are no quarterly reports that explain narrative changes. Only gradual, imperceptible adjustments, which normalize certain visions of the world. The Saudi fund has not gone for studies indie experimental or for niche games with political messages. Has gone for the more franchises mainstreamsafe and massive on the planet. The least questionable possible. He Soft Power more invisible that exists: entertainment so normalized that nobody wonders who is behind. He simply plays. And then there is the detail that goes unnoticed: they pay 25% premium on the closing price without blinking. They close in a few months when operations thus usually lengthened years. A traditional investment fund would have dribble each percentage point. I would have asked for more DUE Diligence. He would have negotiated to the last dollar. The Saudi PIF pays the premium and accelerates the closure. Because When your goal is not to maximize the return of the invested but maximize strategic influence, speed matters more than the price. Close before someone realizes what you are really buying. Microsoft has been consolidating the purchase of Blizzard Activision for two years. This goes quickly. Jared Kushner, Trump’s son -in -law, is in this operation, according to the Financial Timesand not by chance. Its background, Affinity Partners, He received 2,000 million from the Saudi Pif after leaving the White House. Now returns the favor: its presence converts a foreign purchase into an operation “led by Americans”, which reduces the scrutiny of the Foreign Investment Committee (CFIUS). While he appears as a consortium architect, the White House will see partners and not threats. It can be replicated that this is only economic diversification, petrodollars looking for return in entertainment. If so, why not buy Netflix, Disney or Spotify? Why specifically the sector where you can shake what millions of teenagers do for thousands of hours a year without appearing propaganda? The amazing thing is not that this happens. Soccer has accustomed us to Saudi laundering. The hallucinating thing is that almost nobody questions it. The best way to exercise power and influence is that it simply seems fun. LOOT Boxes And seasonal passes while nobody wonders who decides what to normalize in those worlds. And when you take out a stock market company (what will happen with EA), you eliminate the quarterly transparency obligation, you no longer have to account for western scrutiny shareholders and you can make subtle adjustments that no one will detect until it is too late. Nothing scandalous. Only small changes in narratives, representations, progression systems that, multiplied by 500 million players for years, move entire cultural needles. That is the perfect conquest. In Xataka | This game has been scheduled by only one person, and there is already talk of him as one of the great Shooters of the year Outstanding image | Xataka

The culture of queuing in UK is so powerful that many British suffer a real cultural shock by “asking for the time”

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“The other day I go to the post office and everyone is sitting everywhere, in a corner of the room, etc … there is no tail.” So explained The British Tiktoker @edwardthelife What for him is “one of the greatest greatest cultural differences: the fact that in Spain” is asked at the same time. “ And it may seem an exaggeration, but (in the light of comments) it makes sense: “An English, even being alone, will form an orderly tail of a person,” said George Mikes and Check the anthropologist Kate Fox: The British loves to queue each other. Or, at least, they have them so within their cultural conception of the world that they make them by default, almost without realizing it. But does it make sense? The theory of tails. As it seemsthe first serious mathematical study on the queues was made by a Danish, Agner Krarup Erlang. His intention was to know how to dimension the telephone switches to attend optimally. At that time, the operators had to manage the calls manually and the intention of the Danish mathematician was how to reduce the queues without spending disproportionate. Since then we have learned a lot of interesting things. For example, now we know that common sense (the solution to bottles is to expand the number of lanes) It doesn’t always work. In the case of roads, for example, there is an optimal number for a certain amount of cars: if the number of lanes above that optimal lanes is wide, cars change too much lane and, in the end, the flow becomes slower. But in this case the two are tails, right? Indeed, the fundamental difference between the “English tail” (to call it in some way) and the “Spanish time” (to call it from another) is not that one is a tail and the other does not, but the rules that govern each one. The second, in fact, is still a social/virtual order without physical training. The English, requiring that all members physically make a line, allows us to better ponder the number of people in front of them. The Spanish, having verbal control, allows people to do things in the meantime (or to wait in more comfortable places). Is there any better than another? From what we know about virtual tails, order without physical formation usually Improve satisfaction of users (to the extent that you release the client from “being planted”). However, this system also encourages abandonment more than the other. That is why, when I wait for her It is not too long And therefore release user time does not make sense, a single long row (especially if there are several homogeneous attention positions) It usually favor the feeling of equity. ANDSa may be the most reasonable explanation. Because, in Spain, there are also physical tails. It is when the wait is long or when the physical space does not allow to create a tail easily when “asking for the time” emerges naturally. So I suppose that whoever has to take note of the Tiktoker comments is the mail itself. Most likely, neither space nor the time of waiting is the most recommended. Image | Xiangkun Zhu In Xataka | Charge 38 dollars an hour for saving a tail: the millionaire idea that was born after the launch of the iPhone 5

Russia has recovered a Soviet festival as a cultural and political counterweight of Eurovision. It will not be easy

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You may like more or less, but there is an indisputable truth about Eurovision: it is not just a music festival. Beyond choreographies, lights, Brillibrilli And the catchy melodies, the appointment organized by the UUr is loaded with geopolitics. Russia knows. Hence, you have decided to start Your own alternative to the European Festival, which was expelled by the invasion of Ukraine: Interview. Your name may find you strange, but connect with an appointment of the Soviet era. The big question, now that the festival has started Your countdownit is whether Interview will become a real alternative to Eurovision. It will not be easy. What happened? That Russia is promoting its own Eurovision. Or rather, he wants to recover an old festival that hurts its roots in the time of the USSR, back in the 60s and 70s, when it served as showcase and agglutinator of the nations of the socialist block. The appointment is called Interview And it has been cooking over the last months: In February Vladimir Putin gave order to start it, In June The first participants were announced and (except for unforeseen changes) the appointment will be held in two weeks, Saturday 20in Moscow. Do we know what it will be like? More or less. The web Interview is grim Live Arena From the Russian capital, it will be issued through the official channel Piervy Kanal and will include about twenty artists. In June, at the beginning The countdown From the appointment, the organization talked about the participation of 20 countries, especially members of the geopolitical block BRICS and CEIalthough the list includes some surprise. Specifically those responsible for the festival They announced As participants to Azerbaijan, Belarus, Venezuela, Vietnam, Egypt, India, Kazakstán, Qatar, China, Colombia, Cuba, Kyrgyzstan, United Arab Emirates, Saudi Arabia, Serbia, United States, Tayikistan, Uzbekistan, South Africa and Russia itself. Only only the representatives of 17 candidates are announced on the interview website, including the great surprise: the US flag bearer artist, Brandon Howard. Why is it interesting? Input because it shows the determination of Vladimir Putin to recover interview, An old appointment Soviet whose history can go back to the 60s and 70s and that had Two great stages: between 1965 and 1968, when it was developed in Czechoslovakia; and between 1977 and 1980, when Sopot, Poland, replacing the City International Festival. In the early 80s the authorities decided to cancel it after the emergence of the movement Solidarność and his destiny was definitely marked with the fall of the USSR. In 2008 He had a fleeting resurgence and in 2014 Putin He showed his interest In recovering the cut, but the authentic support seems to have now received it, in 2025, Three years later that the Uuer decided to expel Russia from the Eurovision Festival for the invasion of Ukraine. What does Putin intend? Interview resurgence is not a simple matter of nostalgia or historical curiosity. In the festival there is a clear component of geopolitics and culture, just like there is in Eurovision. Good test is the list of countries with confirmed representatives or Howard’s presence. The context is not accidental either: the relaunch of interview comes three years after the Uuer showed the exit door to Russia, after Putin Try to recover Friendship games as an alternative to the Olympic Games (of which It was also excluded for his role in Ukraine) and in a moment of international claim in which the Russian leader has been shown with such relevant leaders Like Xi Jingping, Narendra Modi or even Donald Trump. Is it only geopolitics? No. There is also a cultural factor that Kremlin wanted to make clear from the beginning. Months ago, after the return of Interview, the Russian senator Liliya Gamerova was announced He claimed that the festival “will promote real music” and turn its back on “false values ​​outside any normal person” in an evening reference to Eurovision. In 2014, Putin’s vindication of Interview coincided with the victory at the European Festival of Conchita Wurst And last year the winner was the non -binary artist Nemo Mettler. In a Interesting analysis Posted today in The Guardian Elise Morton recalls that throughout the last decades Eurovision has been associated with the causes LGBTQ+, a link that can be traced at least 1997, with the participation of PALL ÓSKARthe first openly gay contestant of the festival. 11 years ago the victory of the Drag Queen Wurst coincided with Putin’s attempt to promote “traditional values” in Russia, which included limiting LGBTQ+contents. What will it be for? With interview, The expert reflects In Visual Cultura Bárbara Barreiro, the objective of the Kremlin is clear: to create a “cultural counterweight” to Eurovision, “to challenge Western cultural dominance” at a time when the UER Festival has become a “representative of liberal values.” Not just that. As Morton remembers, it has also served as a showcase so that countries that were under Soviet domain exhibit their cultural independence. Will it have it easy? It does not seem. Eurovision’s popularity lies in its effectiveness as an audiovisual show, something to which interview should aspire. And no matter how much the Russian festival presumably an artist poster, the truth is that it starts with some disadvantages. To begin its ignorance and the low impact that seems to be having on social networks. On Instagram the event has just over 4,000 followers. It is a figure understandable by the difficulties in accessing the platform from Russia, but its mark on the Russian network Vkontakte And Telegram is not much better, with just dozens of followers. Is it the only handicap? Another logistics challenge is the time spindle. Although in Eurovision Australia participatesmost participating countries (whether or not in Europe) share a more or less similar schedule. To hit with an hour of maximum audience does not represent a great challenge for its organizers. Nor manage a vote system that makes the audience feel participate. Musicians from countries such as the US, Russia, China or Saudi Arabia … Read more

The debate on gentlemenity actually hides a cultural break with the US

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For the Royal Academy there is no doubt. “Gentlemanly” It is that man who behaves like a “gentleman”, with “distinction, nobility and generosity” (sic). If we talk about couples relationships, gender roles and clashes between cultures the meaning of those words becomes diffuse and their most complex implications. Good proof is that in recent days Tiktok has opened A curious debate On whether the Spaniards have forgotten how to treat women and can find a model to follow in the United States (among other countries). Tiktok’s passenger sounds, but It is not the first time that the issue gives to speak and connects with an interesting topic: the (sometimes) diffuse dividing line between the roles that marks education and those that marks machismo. And how that barrier can be seen in different ways in one society or another. “I don’t go out again with a Spaniard”. The phrase is Carolina Moura, influencer, Tiktoker and author of a video that is on its way to the 2.6 million views and in which it basically complains about the lack of “gentlemen” of the Spaniards if compared to the Americans. The piece is relevant because it has revived a debate that had already caught before In networks with other videos, such as Leslie López, a Latin one who shared a year ago A video showing their disappointment with European men. “There is no knightness here,” It coincided. @carolynnna And now the bitter ones will come to say “I do not want to go out with you” hahahaha please, to see if we learn to conquer, to respect and be more gentlemen

Organilleros are part of the cultural fabric of Mexico City. The problem is that there is no longer the one to manufacture the instruments

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The music is The language of the soul, and a universal language. The streets of large and small cities in half the world have musicians of all kinds that make a living, do so by hobby or to entertain in an act that would shudder to the SGAE. In Mexico, that street music is tradition, one that remains alive thanks to the organilleros. They have a couple of centuries behind them and the saddest thing is that they are the perfect example of natural obsolescence: organillos will not die because there is no one who wants to touch them, but because there will be no one who knows how to repair them. The organ. The figure of the organillero may be far away right now to those who live in Europe. It is possible to see them at popular festivals in some German municipalities, but it is somewhat more anecdotal and reserved for concrete moments than anything else. In Mexico, the thing changes: there are still listening daily in cities such as Mexico City. Also in Buenos Aires or Santiago de Chile. The cylinders The curious thing is that the organilleros were born in Europe, such as Organillos. It is a portable mechanical instrument that was invented in the 18th century, but that was perfected when it arrived in Germany during the nineteenth century. The box can be decorated with the reasons you want It is a mechanical instrument with cylinders that have protuberances or perforations that rotate through a crank and activate a series of tabs. In doing so, an internal flame expels air through tubes, which are those that produce musical notes at predefined height and rhythm due to the cylinder itself. You don’t have to know music, go, you just have to turn the crank. Crossing the puddle. In Germany they were tremendously popular, but also in Italy, France, the Netherlands or Spain. Each country could adapt them to their popular songs and the organilleros went through the streets and squares entertaining the room of the pedestrians. It was a way to popularize music and, at some point at the end of the 19th century, they arrived in Mexico. It was a bombing. Ganoa. ‘Wagner and Levien’ was a musical instrument house founded by German immigrants who not only brought the organs, but also rented them to those who wanted to make a living playing on the street. They continued to be manufactured in Germany, so it was necessary to import them and it is said that the most important in this regard was Gilberto Lázaro Gaona. HE esteem that there were 250 organillos that acquired in the 1930s, coinciding with the moment in which they stopped manufactured in Germany. And they are the ones that, modified to reproduce Mexican popular music, have been circling through the streets of the city. Tradition. These organs weigh their own. Some get to overcome the 50 kilos and, although there are models that can be carried in tow, the most common is to support them on a stick or on a wheel support that facilitates transportation. The organilleros are wearing their traditional uniform and are dedicated to … that, to turn to the lever to activate the mechanism and color some of the transitted streets in the city. Obviously, thanks to the sensitivity with the animals, now it does not happen, but before these organilleros could carry a monkey that collected the donations and completed the show. Also in Chile Controversial and counterpoling. They are, therefore, part of the cultural fabric of Mexico City and, as happens so many times, there are tourists who do not see those local traditions with good eyes. Famous was the case of an American tourist who complained through social networks because of the sound of this instrument. They soon Fall criticism that did not harass the young woman, defenders of the trade of the organilleros, of the cultural importance they have and, why not say it, of that zeal for the homeland that sometimes exalts when we feel attacked. In extinction. Now, the organilleros seem to be far from disappearing, but another song is what will happen with the organ. Due to the use, possible accidents and friction between the elements, these organs are wearing and must be repaired. Do you remember the 250 pieces that Gaona imported? Well, it is estimated that the rest were lost, they were stolen or sold to collectors, and those 16 are those that continue to rent to the organilleros. And the person responsible for that business and its repair is, as we read in Unknown MexicoMarcela Silvia Hernández Cortés, Gilberto daughter -in -law. Her husband was the one who had the business and she taught her because the two men told her to dedicate himself to the kitchen when she tried to learn the trade. Legacy. After the death of her husband, Marcela learned on her own to repair these organs that, if they have survived, is thanks to her expertise and dedication. The sad thing is that there is no school of organizers, nor new pieces, because the factories closed and the hope of the artisan, as he commented on the news, is that their granddaughters continue with the legacy. “It is very laborious, but sometimes I look good,” Marcela said in the news, who also comments that, beyond the tradition, the organizing trade is an opportunity for people of a certain age who have run out of work and that they cannot, for whatever reason, access one. The artisan is a precious profession and, as we saw with the popular response to the video of the American tourist, the role of the organillero is respected and appreciated by the Mexicans. So much that there is Organizations that work to conserve this tradition. Images | RDEMINICIS (WMB) (2), JMILLAN325, Luisalvaz In Xataka | Listen to music while you work will improve your cognitive abilities: you just have to choose the right one for each task

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