buy what others discard

Primaprix had a turnover of 347 million euros in 2024, 24% more than the previous year. We know this thanks to the accounts for that year, which has just been deposited in the Commercial Registry and which has been published Five Days. In just four years it has quadrupled its income and has gone from 110 stores to almost 300. All this selling exclusively well-known brands, without a single white label product. Counterintuitive in a country where the white label has become a religion. Why is it important. The Primaprix model is exactly the opposite of the one dominates Spanish distribution. While Mercadona has been expelling manufacturer brands to fill the shelves with Hacendado and Deliplus, this chain has decided to do just the opposite: only top brands, but at bargain prices. The formula works because it buys what others discard. In detail. Primaprix feeds on the surpluses that large manufacturers need to liquidate: stocks leftovers, packaging changes, canceled promotions, failed launches… It also purchases products in countries where the price is lower (hence some labels come in other languages) and references with a close consumption date, but always within the legal margins. The result is discounts of between 25% and 40% on the usual market price. In some cases, up to 70%. The effect. This changing assortment generates a “treasure hunt” dynamic: what is on the shelves today may be gone tomorrow. And that urgency builds loyalty. The customer returns frequently because they know that there will always be something new at a good price. Similar to what happens, otherwise, with the news from Mercadona or Lidl’s central baskets. The chain has gained one million customers in the last year. It already reaches 3.3 million buyers. In Madrid it doubles the national average quota. Yes, but. The model has its limits: Relying on surpluses means not being able to guarantee continuity of assortment. There is no developed fresco section. And managing an inventory that rotates every week requires even more complicated logistics than usual in this sector. Between the lines. Primaprix has been able to read a change of era. After years of persistent inflation, buying at a outlet It has become normalized, it has gone from necessity to custom. Stiffness structural. And that is why the customer profile has diversified. It is no longer just those who arrive just at the end of the month, it is also young professionals and middle class households who enjoy finding a brand name shampoo or some snacks imported at half price. The figures: Turnover in 2024: 347 million euros. Growth: 24% year-on-year. Stores: about 300. Staff: almost 2,000 employees. Gross margin: 35%, above the largest in the sector. The context. The owner of Primaprix is ​​the Uruguayan investor John Pfeffera cryptocurrency enthusiast, through his Pfeffer Capital fund. The headquarters is in Luxembourg and also operates in France and Portugal, although the bulk of the business continues to be Spain. The original founder was Carlos Villarformer director of Dia in Brazil, who launched the chain in 2014. Twelve years later, its commitment to selling well-known brands at knockdown prices has shown that there was a huge gap in the Spanish market. One that no one else was occupying. Featured image | Primaprix In Xataka | Of course, Mercadona plans to apply AI in its supermarkets. To “sell lettuce”, specifically

We already know the best day to buy a new SSD: yesterday

Six months ago, a Lexar NQ790 SSD with a 1 TB capacity had a price of 67.68 euros on Amazon. Today that same unit It is 139.99 euros: more than double. The worrying phenomenon that we have already seen with DRAM memories is now also beginning to be a reality in this type of storage units, but the worst is yet to come. what’s happening. At the end of 2025 we already saw how the average price of RAM memory modules had tripled or quadrupled in some cases. This component is becoming an absolute luxury for users and manufacturers not only of PCs and laptops, but also of mobile phones. AI, once again guilty. The AI ​​industry demands all production for itself, and that has made manufacturers focus on that segment for a simple reason: they make more money than ever thanks to it. The problem? that at focus on memories for AI chips and data centersthey do not have the resources to manufacture memories for the rest of the segments and of course not for end users. And what we already saw with RAM memories is now clearly seen in other components such as SSD units and also graphics cards for gamers. bad business. If you are undecided when it comes to building your PC, two messages. The first: it doesn’t surprise us. The second: if you are going to buy the components, do it as soon as possible. The catastrophe that is occurring with DRAM memories was just a prelude to what will happen with other components, and among them, SSD units are directly affected, which will soon also become a small luxury product. Price of a Lexar 790 1TB SSD on Amazon. Source: CamelCamelCamel They are already worth more than gold. What happens with the 1 TB capacity Lexar drive is almost anecdotal compared to larger capacity SSD drives. At Tom’s Hardware They made a disturbing comparison: an 8TB M.2 NVMe SSD weighs 8.2 grams on average and right now its average price is $1,476. And pay attention, because 8.2 grams of gold today costs about $1,150. 4 TB SSD units are “somewhat cheaper” than gold by weight, but even these models can be comparable if we choose one of the units with the best features. Dangerous trend. In PC Part Picker they have graphs of price tracking and the evolution of SSD unit prices is clear. As the image shows, the average price of 4TB NVMe drives is already practically 50% more than it was more than a year ago. For now, prices seem to be weathering the storm due to the inventory that was available, but as shown by the fact that the gray area already occupies almost the entire graph in recent months, those inventory units are disappearing and demand will predictably make this growing trend maintain… or skyrocket even more. Better not even talk about graphics cards. The RAM memory problem is also affecting the graphics card segment and in recent days we are seeing an important collateral effect. Some manufacturers are abandoning the manufacturing and marketing of some “more affordable” models to focus on more expensive ones. ASUS advertisement recently that it was going to stop selling its GeForce RTX 5070 Ti and the reason is simple: this card has 16GB of GDDR7 memory, which is the same as used in the RTX 5080. Why settle for selling a $749 MSRP card when you can sell a $999 one instead? If you want to buy, the sooner the better.. If you were thinking about upgrading or building a new PC, it seems clear that the best time is yesterday. The prices of memory, SSD units and graphics cards are beginning to break worrying records, and it is not likely that these increases will relax. In fact, everything indicates that they are going to get worse. Bad time for those who were hoping to renew their PC. In Xataka | The situation with RAM prices is so desperate that there are already those who build their own memory at home

inserting advertising while you buy without leaving it

Tech giants are finding a thousand and one ways to monetize their AI tools beyond their payment plans for a reason: in a few years almost everyone will be using AI and not everyone will go through the hoop of paying for a subscription. Hence, Google has made a move in the field of purchasing items through AI. The company has announced recently the incorporation of personalized ads in its purchasing mode through its AI, one more bet to monetize its chatbot and compete directly with OpenAI and the rest of the competitors in the recent open front of AI-assisted commerce. What has changed. The company will allow advertisers to present exclusive offers to users who are about to purchase a product through Google’s AI mode, powered by its model Gemini. Vidhya Srinivasan, vice president of Google Ads and Commerce, counted through an official publication that it is “a new concept that goes beyond our traditional search ad model.” Stores may also offer discounts or free shipping at checkout. The idea is that AI assists the user in the entire purchasing process, without going through the websites. Why it is important. It’s a significant shift from the traditional model of sponsored ads in search results, which generates tens of billions of dollars for Google but has been threatened by the rise of AI chatbots. The company is leveraging its dominance in online search to position its AI model in front of billions of users. Gemini still lags behind ChatGPT in popularity, despite all its advances, so the company is looking for new goals and objectives to make Gemini a more attractive model for users. How it works. The new advertising function will use contextual information from user conversations with the chatbot to activate offers on relevant products. Our conversation with Gemini will be a succulent package of information for the AI ​​to recommend products to us while we use its shopping mode. Retailers will be able to configure the promotions they want to show, and Google will use its AI to determine the optimal time to present each offer. The company notes that it will initially focus on discounts, but plans to expand to other attributes such as bundled packages and free shipping. Its current partners include brands such as Petco, elf Cosmetics and Samsonite. The commercial career of AI. Google is not alone in this battle. Last month, OpenAI stopped press on any advertising-related topics internally after its CEO, Sam Altman, will declare a “code red” about the need to improve ChatGPT, as they mention from Financial Times. However, OpenAI already has an instant purchase feature which allows you to purchase products directly on ChatGPT, charging a commission for sales. Microsoft also presented its Copilot Checkoutstating that purchases through their chatbot generate 53% more sales in the first 30 minutes of interaction. Universal protocol and purchasing agents. In addition to personalized advertising, Google presented what it calls “Universal Commerce Protocol”, developed together with large retailers such as Walmart, Target and Shopify. This open source system aims to become a standard so that AI agents can research products and make purchases without leaving the Google platform. Chains like Kroger, Lowe’s, and Papa Johns are already testing these tools to prepare for everything to come when it comes to AI-assisted commerce. Everyone wants to participate, but not at Google’s expense. There is still the elephant in the room when we talk about buying directly from a chatbot: it is not yet a reliable tool and that can damage the store’s image. That’s why many companies are developing their own AI agents, giving them more control over how their products are displayed and delivered. The analysis firm McKinsey esteem that the AI-powered commerce market could represent a $3-$5 trillion opportunity globally by 2030. Cover image | Google and own assembly In Xataka | OpenAI fully enters health for a simple reason: ChatGPT is already our front-line doctor (although we don’t want to admit it)

no one wants to buy what’s left of it

Telefónica has started the year by closing his withdrawal from Colombia and ends a latin american exodus which includes the departure of Argentina, Peru, Uruguay, Ecuador or Chile. There are only three markets left: Venezuela (in an uncomfortable chronic limbo), Chile (already in the final phase) and Mexico, which has resisted for six years. Brazil also remains, but it is a special case: it is the only country in the region in which Telefónica wants to maintain its presence. There it continues to grow and in fact attracts greater investment than Spain itself. Why is it important. Mexico represents the last obstacle to completing the plan’Transform & Grow‘, which concentrates the teleco’s strategy in Spain, Germany, the United Kingdom and Brazil. But the Mexican asset has mutated to become something that no one wants to buy. The context. In 2001, Telefónica arrived in Mexico with imperial ambition: “it could be the group’s second market in the world,” their managers said. It once had 26 million customers and today has 23.5 million, but its value has evaporated. Between the lines. The Mexican operation is no longer that of a traditional telecom: Telefónica sold its towers in 2019. He returned the radio spectrum. And it migrated all its traffic to the AT&T network. Today it is something much more similar to a virtual mobile operator (MVNO) that only manages a user base. Without its own infrastructure, without frequencies and without physical assets. Yes, but. That customer base, even with operating costs reduced, is not attractive either. The average income per user (ARPU) is around 70 pesos per month (3.9 dollars), with a high volume of prepaid customers and low consumption. “People more likely to receive calls than to generate them,” summarizes Ernesto Piedras, from The Competitive Intelligence Unit, in statements to The Country. AT&T doubles that ARPU. And Carlos Slim’s Telcel concentrates 66% of the market’s income. The AT&T Mexico put up for sale It further complicates the picture because any potential buyer will prefer to evaluate the US operation first rather than stay with an MVNO that depends on its networks. Telefónica is relegated to the background. The alarm signal. The Tax Administration Service (SAT) claims 4,442 million pesos (about 212 million dollars) for improper deductions after a merger in 2014. The case is in the Mexican Supreme Courtwith a full inclination to toughen fiscal positions. This liability conditions any sale. In detail. Beyond ONE, a Dubai fund that owns Virgin Mobile Mexico, seemed like the natural buyer six months ago. Telefónica valued the business at 609 million dollars. Beyond ONE offered just over half. Talks stalled over the wholesale contract with AT&T and pending tax litigation. Today that operation is frozen. Given the impossibility of selling en bloc, Telefónica has begun to cut up: Go deeper. Marc Murtra, president of Telefónica, confirmed the strategy in November, when he ratified the decision to leave Latin America. But Mexico shows that leaving a market can be more difficult than entering it. Especially when you’ve sold everything valuable and only low-power users, tax debts, and a technological dependency on your competitor remain. In Xataka | 100 years after its birth, Telefónica faces the greatest existential dilemma in its history: what does it want to be when it grows up Featured image | Telefónica, Jimmy Woo

I have tried to buy one of the 7 euro Renfe tickets. And Renfe has done Renfe’s

January 8 in Madrid. A cold that cuts the face. Traffic jams everywhere with the children returning to school. Back to normal, to the office. To the computer. Depression. We Madrid residents need few excuses to flee the city. Perhaps that is why the Renfe discounts sounded like a swan song. Beach and paella. It almost doesn’t matter if it’s in May, April or the next weekend in January. Aware that It would be almost impossible get a ticket at that price, I missed the opportunity to avoid unwanted frustrations. Let’s try tomorrow, see if… And here I am, hooked on the Renfe website, with thousands of people ahead of me in a virtual queue that leads nowhere. I was looking for a relaxing weekend. An appetizer to put in my mouth during this return to routine. And right now I feel like I’m in line at Doña Manolita on December 21, two kilometers from the door and 20 minutes until the lottery administration closes. Seven euros (or many more) And well, here we are. I go to the Renfe website. I select the offer that promises tickets for seven euros. And we have to wait. Seven minutes and just over 3,000 people. It could be worse, I think. Much worse, in fact, because since yesterday the website has been crashing. Of course, They are not the more than 166,000 people which my colleague Javier Pastor encountered in April 2022. Then the tickets cost 15 euros and there were 100,000 seats available to buy in three days. This time Renfe The number of seats has not been made public. but it has confirmed that the reduction with seven euro bills will be active until January 18. I think that with ten days of margin, the volume of people who aspire to buy their ticket will be somewhat lower. Time, in fact, seems to be working in my favor. The minutes are falling. A little slower than what is stated on the sign above but just over 10 minutes after logging in, Renfe confirms that I have started the purchase process. According to them, it should have been on the platform for a couple of minutes. I therefore have 18 minutes left. Or I should wear them. Because I confirm that I want to access the site as soon as possible. “Yes please”. The screen refreshes. Another minute has passed. We have 17 minutes left. “Yes please”. Wow, it seems that my turn has expired despite having waited patiently and confirmed all the steps without leaving the active tab (whatever might happen). And here we are, starting the whole process again. Again seven minutes ahead and more than 3,000 people in the virtual queue. My paella is starting to choke. Again, same screen: “Yes, please” This time yes. This time it seems that I have been able to access the platform. Obviously, the tickets are not as I expected. I sail between weekends. The only seven euro tickets on a Friday are those that leave at 6:30 am. I discard that option because I have the bad habit of working on Fridays. I choose to leave on Saturday at that same time. The relaxing weekend starts with an early morning, but hey, we’ll disconnect until Sunday night. But to return on Sunday night there are no offers. Accepting that I will have to spend more than 14 euros to go and return, I stretch the gum to the maximum. I tell myself “I’ll take Friday off on vacation but I’ll take full advantage of the weekend.” I’m going to June. I select departure at seven euros at 6:30 in the morning. But dynamic prices have done their thing. Returning on Sunday at the last minute will cost me over 60 euros. There are no longer even weekends at bargain prices. And assuming that hotels will be much more expensive, I return to the month of January. I think that going for seven euros and returning for 35 euros from Valencia is not bad at all. I have already taken the bait of compulsive buying and I’m not willing to let go. I select the departure on Saturday at 6:30 in the morning. I eat that paella. I select the return after 9:00 p.m. I’ll see what I do until that time, Alberto’s problem from the future. Mech. Mistake. Yes, I have selected the one-way ticket but Renfe tells me no. I refresh and go back. I select the idea again. I select the return. Now, I go one step further. It remains to fill in the traveler’s information and pay. I would like to do it but At this point the website freezes. It starts to malfunction. The scrolling is jerky and it is impossible to press any button. I can’t fill out the form. It won’t let me change the email. Of course, it doesn’t let me go to the payment platform. Soda. I have 4245 people in front of me. Photos | Renfe and Xataka In Xataka | Renfe is obliged to compensate for delays of more than 15 minutes starting January 1. The Government wants to prevent it

lend money to those who buy them

The European automobile sector is experiencing its worst crisis in decades as a result of a perfect storm: This alignment has led the six main European manufacturers to project a drop in sales by 2025. But there is a parallel business that is growing: banking. Why is it important. Volkswagen, BMW and Mercedes have turned their financial divisions into the engine that is making their profits grow. It is no longer just about selling cars, but about financing their purchase. From there its benefits come to an increasing extent. The figures. As detailed The Economist Based on the financial results of different manufacturers, at Volkswagen financial services have contributed 3,096 million euros of Ebitda in the first nine months of 2024. It is 44% of the total, more than the sale of vehicles to passengers and companies combined. A business that grows 7.9% while the rest contracts. BMW places its financial division at 20% of the total business, with 38,562 million euros invoiced. In the third quarter that weight grew to 29.7%. Mercedes reaches 13.4% of its income through this means. Renault 12.5%, with a growth of 19.8% in the last quarter according to the analysis of results collected by the financial media. Between the lines. Automobile companies have built banks within their structures. The logic is simple: deposits provide cheaper financing than issuing debt in the markets. They offer loans, leasing and vehicle subscriptions with margins that the traditional business no longer provides. Yes, but. This model brings systemic risks. During the 2008 crisis, GMAC (the financial division of General Motors) collapsed due to its exposure to mortgages subprime and needed a bailout of $17.2 billion. Mixing banking and sales multiplies the risk when a recession hits. Furthermore, this is not an exclusively Spanish or European phenomenon. How to collect Washington Postthe US FDIC has received applications from GM, Stellantis and Ford to create industrial banks. Trump promised to relax business restrictions, and approving them would set a precedent for technology companies like Apple, Google or Amazon, which have been rumored to make similar moves for decades. The paradox. Automobile companies are mutating towards a model where the car is the pretext and credit is the business. They sell cars to be able to lend money and thus reverse the logic of an industry that defined the 20th century. The question is whether this shift is going to save them or whether it will end up exposing them to a new financial crisis. In Xataka | The car market in Spain in 2025 confirms the trend: the three winners while electrification gains weight Featured image | Lenny Kuhne

To take photos, I am clear about which phone I would buy right now. A high-end that does not increase too much in price

I have never been a big lover of photography because until a few years ago it had not really caught my attention. But I have been experimenting little by little and Nowadays on a mobile I prefer to prioritize this section before even the power. Although in some cases good power and good photography go hand in hand in the high range, there are times when this is not the case. Here, for color tastes. But me right now I don’t even remotely take advantage of the power that this type of mobile provides.so if I buy one right now I am clear that I would bet on the Google Pixel 10. The price could vary. We earn commission from these links A mobile phone with a great photographic section For many years I have played mobile games that were quite demanding. Currently, I only play one or two games very occasionally and they usually require quite low performance or power, as is the case of the Solitaire or, to a lesser extent, ‘Balatro‘. On the other hand, what I am taking advantage of right now is the photographic section of the Xiaomi 14T. I quite like to play with the options offered by the cameras signed by Leicaso it is clearer than water that the next mobile phone I would buy right now is Google’s. He Google Pixel 10like the rest of the brand’s models, has the particularity of having as a base the Google app. Yes, this can be adapted with the GCam in other mobile phones, but to this we must add excellent processing and a five-fold telephoto. The photographic section, focusing on the camera module, is made up of a 50 MP wide-angle sensor, a 13 MP ultra-wide angle sensor and a 10.8 MP telephoto sensor. It is also worth mentioning that it comes with Camera Coachwhich for those less versed in the subject may be attractive to receive recommendations through artificial intelligence. You may also be interested Spigen Ultra Hybrid MagFit Case for Google Pixel 10/10 Pro Compatible with Pixelsnap and MagSafe – Clear White The price could vary. We earn commission from these links Spigen Glas.tR EZ Fit Optik Camera Protector for Google Pixel 10, 2 Units, Transparent, Crystal Clear, Full Coverage, Installation Kit, 9H Hardness, Anti-Scratch The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Pepu RiccaGoogle In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | The best quality-price mobiles (2025). Their analyzes and videos are here

In the United States you can buy a gun in a supermarket, but a Roscón de Reyes with a surprise inside is illegal

In the Western collective imagination there is a preconceived idea: that in the United States you can buy anything. And of course, that image from the series and movies of a character buying a gun in a grocery store without much problem (later we will see that in practice this reality has a lot of fine print) and the hodgepodge of different slogans such as “The country of opportunities” or “the land of the free” do not help to think otherwise. However, if you are in the United States these days and the homesickness hits you so hard that you want a roscón de Reyes, you are going to be in for a surprise: although you can buy this popular sweet in some stores, it has lost a good part of the magic of the true ritual of eating a roscón: that someone randomly (more or less, we do not judge your expertise when moving figurines with the knife that splits) touches the figurine. Because although in the United States you can find the “King Cake”, most stores don’t take the risk and put the figurine aside, so that you can put it inside. They do it to comply with the law and avoid fines since, scrupulously speaking, the roscón de Reyes as it is known in Spain is illegal. There are roscones and roscones. First of all, the traditional roscón de Reyes that is consumed in Spain is neither the only one that exists nor is it only consumed here: France and Portugal also have their respective galette des rois with puff pastry or Gâteau des Roiswith almond cream and a figure. In Portugal there is the Bolo Rei with candied fruits and dried fruits. This European celebration was exported to America, adapting with other flavors and customs of each region. Thus, there are the Roscas de Reyes from Mexico, Colombia and Guatemala and there are also in the United States in the form of King Cakea popular candy in Louisiana for the Mardi Gras and also in Quebec, which has its own shades and glazes. In the case of the King Cake, the figurine in question was a baby that was once baked inside. In the past they were made of porcelain (“Frozen Charlotte”), but then they became plastic and generally, to stand outsideleaving the consumer the responsibility of hiding it inside before serving it, so there are those who who is disappointed. But it is better for a consumer to be disappointed than to face a fine or lawsuits. What the law says. The regulations that apply in this case are the Federal Food, Drug and Cosmetic Law (Federal Food, Drug, and Cosmetic Act or FD&C Act) in force since 1938. The section that interests us for this matter is in section 402where it details that “confectionery that is partially or completely embedded with any non-nutritive object is adulterated, unless the FDA has issued a regulation that recognizes that the non-nutritive object has practical functional value to the confectionery product and would not render it harmful or dangerous to health.” The most famous example is Kinder eggs. And spoiler: neither the bean nor the roscón figurine is considered to have any practical functional value. Worse than fines are lawsuits. The fine in question for disobeying the law and integrating the figurine into the roscón is moderately low (to give us an idea, that of smuggled Kinder eggs it’s 2,500 dollars), that is why over the years there have been bakeries that have dared to challenge the law, arguing that culturally, whoever buys a Three Kings roscón, you already know that there are objects inside. However, possible cases of suffocation or injuries such as breaking a tooth that lead to lawsuits can be much more expensive. So there are those who deliver the roscón alone, others who place a large warning label and the figure in a separate bag and in plain sightin places like in the center of the cake or sitting on it. This is the most common practice in industrial bakeries or supermarket chains such as Walmart. It is easier to buy a gun than a roscón with a figurine inside. Returning to the purchase of weapons from the intro, sales in physical stores are centralized in gun stores and large stores with a sports and outdoor section. In the case of Walmartthey have stopped marketing pistols and military rifles to focus on hunting rifles and shotguns and in any case, the process is the same: with a separate counter, specialized personnel, you must be 21 years old and you have to fill out the federal form 4473 accompanied by your identification and they will accompany you to the door to make sure that you do not take it out of the box there. In Xataka | There is an eternal struggle between supporters of the roscón with cream and without cream. This is what science says about it In Xataka | The pastry chef’s wet dream (and the customer’s nightmare) has come true: a roscón filled with cream… without cream Cover | Photo of Nejc Soklič in Unsplash and DAP

The Fire TV Stick that I advise almost everyone I know to buy is halfway between HD and 4K

Very recently, Amazon launched a new model of the Fire TV Stick with the aim of covering a good part of the market. He Fire TV Stick Select is positioned as a attractive device for many televisions that are compatible with some of the functions and technologies present in the Fire TV Stick 4K and 4K Maxbut not with all of them. Fire TV Stick 4K Select (latest generation) The price could vary. We earn commission from these links A device halfway between HD and 4K models He Fire TV Stick Select is the second dongle cheapest on Amazon and is halfway in terms of specifications (and price) between the HD and 4K models. It is the one that I usually recommend to my acquaintances, since it shares some similarities with these two devices, the most interesting being the 4K resolution which is present in all Fire TV Sticks, except for the HD. Although the device is compatible with formats such as HDR10, HDR10+ or ​​HLGit is not with some of the most interesting technologies for viewing content, as is the case with Dolby Vision and Dolby Atmos. That is why it is more aimed at those televisions that can play 4K content, but their screens or speakers are not compatible with the two Dolby formats. What we also find is compatibility with the cloud gaming servicessomething that until now was only present in the 4K and 4K Max models. In this way, as long as you have an active subscription, you can access services such as Amazon Moon and Xbox Game Pass. You may also be interested Xiaomi TV Box S (3rd Gen), 4K Ultra HD Streaming Media Player, 2GB RAM, 32GB Memory Smart TV Box, Supports Google TV, Dolby Vision, HDR10+, Dolby Atmos, DTS-X, Wireless Projection, WiFi 6, Black The price could vary. We earn commission from these links NVIDIA SHIELD Android TV Pro Media Player; 4K HDR Movies, Live Sports, Dolby Vision-Atmos, AI Upscaling, GeForce NOW Cloud Gaming, Google Assistant, Alexa Compatible The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | amazon In Xataka | Best Amazon Fire TV. Which one to buy and recommended models to convert your TV into a smart TV depending on use In Xataka | Best “smart” Amazon Echo speakers. Which one to buy and recommendations based on use

The Tesla Cybertruck is such a sales failure that Elon Musk has only found one solution: buy them from himself

It could have been a flagship model with short production and huge margin. But Tesla decided that it had to turn it into just another car, a product for which it expected success comparable to any other company model. They have missed the mark so much that Elon Musk’s companies are buying the Tesla Cybertruck to boost sales. Blowing up the numbers. At the moment there are 1,000 units and they could reach 2,000, they say in Electrek. The media specialized in electric mobility in the United States assures that an internal source has confirmed that these are the Tesla Cybertrucks that SpaceX and xAI have already purchased from the car manufacturer. Why does an electric car have less autonomy than advertised? The information expands a publication from the medium itself which already pointed out in October that Tesla was selling its cars to Elon Musk’s other two companies. Then they pointed out that the movement could be interesting for companies because the purchase of this type of automobile was subsidized. If SpaceX and xAI had to buy cars, at least they were helping to make the hole in Tesla’s accounts a little less deep. Click on the image to go to the original tweet 80 million dollars (at least). However, we must not overlook the fact that SpaceX and xAI have spent more than 80 million dollars in buying Tesla cars. And that is in the best of cases because the company is selling the electric pick-up in versions of $80,000 and $115,000. A figure extraordinarily higher than the $39,900 promised the first day of its announcement. And the company started selling the most expensive versions of its pick-up like hotcakes. So much so that the price of the car skyrocketed on the second-hand market for those who wanted to skip the line and others made a splash by ordering several units and ordering them for days. Months later, the bubble burst to the point that Tesla cannot sell its production. There is no way out. And the company is having real problems putting its Cybertruck on the street. First, it is not easy how many you actually sell because in your accounts Tesla groups sales by category. One is for the land vehicles (Model 3 and Model Y) and the rest for its luxury options (Model S, Model Y and Cybertruck). Despite this, in Electrek They point out that they are not selling more than 20,000 units a year. It is a resounding failure because the company has the capacity to produce 250,000 units and Elon Musk even stated that They could sell half a million units of your electric pick-up. As the months go by, however, all we have is news about shopping centers in which they accumulate unsold electric SUVs or vehicle deliveries that carry collecting dust for months in a field There is no market. There is worse news for Tesla: there is no market for the Cybertruck. the car hasn’t shown much on their off-road excursions but, in addition, the very idiosyncrasies of the country in which it is sold means that this enormous electric pick-up that promises to be able to go anywhere is unusable for use as a work vehicle. And the Cybertruck has remained an exotic vehicle in urban areas. In a country where charging points are scarcea high-consumption electric pick-up (imagine its use on a ranch, towing another vehicle…) is useless. Much more if we review all its design and reliability problems. And it’s not just a Tesla thing. Ford has had to cancel production of its F-150 Lightning because you can’t sell the car once the most passionate customers have already purchased it. The alternative will come with a extended range system to function most of the time as an electric vehicle but extend its range by hundreds of kilometers. Photo | Maxim In Xataka | Those who don’t know a C15, pray to any Tesla Cybertruck: Twitter has been filled with videos of Citroën humiliating the off-roader

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