A single company is going to buy 20% of all the footwear manufactured in Mexico. Their goal: confront China

These are not easy times for the footwear industry in Mexico, a sector that generates tens of thousands of jobs, moves million-dollar investments and has its headquarters in the state of Guanajuato. main bastion. In a market highly conditioned by Asian competition, the local industry has experienced setbacks and job lossstaying far below of its production capacity. With this backdrop, the sector has received curious news: a single Mexican company is willing to buy 20% of all national production. Shoe addict. Grupo Coppel is a heavyweight in the Mexican economy. He holding companywhich a year ago announced its plans to invest almost 700 million of dollars in the country throughout 2025, has a long experience in the financial services and retail sector, with hundreds of points sales distributed throughout the country. All in all (and despite its enormous size), it is surprising the advertisement what it just did: in 2026 the company plans to buy no more and no less than 42 million pairs of shoes produced in Mexico. That’s a lot of shoes, right? Yes. To be precise, this is one million more pairs than those already purchased in 2025. However, the figure is striking for another reason. With this enormous volume of purchases, Coppel will account for a fifth (about 20%) of all formal national footwear production. The operation is part of a “strategic alliance” reached with the Chamber of the Footwear Industry of the State of Guanajuato (CICEG) and, according to calculations from the firm itself, will allow “contributing to the livelihood” of the more than 100,000 families that depend directly on the footwear industry in Guanajuato. “This alliance promotes the growth of our companies and strengthens the Mexican footwear industry in an environment of legality, transparency and respect for market rules. By choosing the formal national supplier, you contribute to the construction of a more solid and competitive sector,” celebrated a few days ago Juan Carlos Cashat, president of CICEG. For shoe manufacturers in Guanajuato, the news is a valuable breath of fresh air. Footwear ‘made in Mexico’. His output It is far from that of countries like China, India or Vietnam, but Mexico is a prominent footwear manufacturer. In fact there are rankings that place it as the tenth worldwide and second in Latin America, only behind Brazil. In 2024, the country’s companies produced around 214 million of pairs of shoes, which explains why the sector contributes million dollars to the Mexican GDP (especially in Guanajuato, the heart of the sector) and also maintain thousands of jobs. Despite this footprint, the sector has not had easy years. “The impact of the pandemic was severe. Before 2020 we had 64,000 jobs registered with the IMSS. During the pandemic that figure fell to 49,000,” recognized two years ago the CICEG. Since then the situation has changed, but the sector stay away to be at 100%. Beyond market fluctuations, the industry has had to deal with competition from low-cost merchandise from Asia. Click on the image to go to the tweet. The Government, to the rescue. The data quoted by the local press are eloquent. In 2022, Mexico imported 136.4 million pairs of footwear valued at 1,843 million dollars. Two years later, the Import Trade Balance showed that this flow had already reached 185.5 million pairs with a value of 2,163 million dollars. On average each pair cost $11.6. The problem was not so much the arrival of products manufactured in Asia as the competition it exerts on national firms, especially due to suspicions of price manipulation. To clear up doubts, the authorities responded with an investigation antidumping and in September 2025 they decided to impose a system of compensatory duties on imports from China. It was not the only support from the Government to the industry. In November the Executive advertisement a Textile and Footwear Promotion Plan to finance small and medium-sized businesses. The objective: inject around 6.5 billion dollars to improve the competitiveness of the industry and reactivate 50,000 jobs, recovering part of the lost production muscle. How does the future look? Optimistic. At least that is what the CIEG recognized in December. “Despite a challenging economic and commercial environment, the industry in Guanajuato is beginning to show signs of recovery, especially in terms of employment and productive capacity,” indicates the sectorwhich recalls that between the month of September and October it registered a small rebound in employment. The increase was modest (256), but it is the first recovery “in many years.” The employers’ association also detected a change in the international market. “Total imports remain high, with more than 141 million pairs imported from January to September 2025, although relevant progress in the fight against unfair practices stands out,” celebrates CIEG“Imports from China, corresponding to tariff items with quota, decreased by 81%.” Images | Irfan Simsar (Unsplash) and Phil Desforges (Unsplash) In Xataka | Mexico City is already noticing the economic effect of the World Cup: it is losing homes and gaining Airbnb apartments

A conflictive aesthetic is conquering the feet of thousands of Spaniards: “barefoot” footwear

At seven in the morning, Fernando puts on his shoes barefoot before leaving for the school where he works. They are thin, soft, almost like a second skin. “Before I ended up with sores on my little fingers; now I can stand all day,” he tells us in an interview for Xataka. A few years ago you would have been looked at strangely for wearing sneakers with minimal soles and separated toes. Today, however, it does not go unnoticed as modern: the barefoot It has become a trend. From an alternative corner of the wellness world it has jumped to the feet of thousands of people. Influencers they recommend itshoe stores are multiplying and even Queen Letizia He wears them at public events. The phenomenon mixes fashion and physiology, and promises something as simple as it is powerful: walking again as we were born, barefoot. From niche to phenomenon. The rise of barefoot It has been meteoric. In just a couple of years, the concept has gone from health and natural parenting forums to digital catwalks. “At first they were ugly and almost no one used them,” remembers Fernando, 39, one of the first to try them in his circle. “But I saw people on Instagram talking about them, they said they were good for the feet and I decided to try them. From the first moment I felt very comfortable.” Like him, thousands of consumers discovered this type of footwear on social networks, recommended by social media accounts. physiotherapy either chiropody. Mar Oncina, owner from the shoe store DePeus in Alicante, confirms the change to Xataka: “When I opened, 80% of my clients were children. Now almost half are adults.” In just a year and a half, he says, interest has grown “hugely.” Schools ask for discounts for AMPAs and large chains, from Inditex to Mustang, have begun to launch their own minimalist lines. “People have understood that this is not just fashion, it is health,” he says. Walking ‘natural’. He barefoot proposes an idea as simple as it is radical: walking again without artifice. The difference with conventional footwear is in the structure. These shoes eliminate the heel (the so-called drop), cushioning and rigid insoles; Instead, they offer a thin, flexible sole that allows the foot to move and feel the ground. As explained in Podoactivathe main purpose of minimalist footwear is to promote a more natural gait and posture, strengthen the intrinsic muscles of the foot and promote proprioception. The foot, with its 28 bones and more than 100 tendons, is prepared to cushion naturally; What happens is that we have spent our entire lives enclosing it in rigid structures that atrophy it. a study published in Nature reinforces that idea: walking barefoot modifies the way the feet interact with the ground and how forces are distributed when walking. The researchers, led by evolutionary biologist Daniel Lieberman, discovered that people who walk without shoes develop thick calluses, but without losing tactile sensitivity. In other words, leather soles protect, but do not disconnect from the ground, while cushioned soles alter the natural way of walking and increase the impact on the joints. From children’s footwear to the adult boom. Paradoxically, the revolution of barefoot It started with the little ones. Mar tells us clearly: “It all started when my sister, an occupational therapist, decided that her daughter would only wear respectful shoes. She explained to us that children who go barefoot better develop gross motor skills, balance and foot strength.” From that family conviction, their store was born, and with it, a new market. Iraia, 36 years old, explains to Xataka that she discovered the barefoot looking for the best footwear for her daughter Alazne, who was unstable when taking her first steps. “I was convinced by the idea that the feet should move freely and without being deformed. Soon I started using them too and my posture changed. The lower back pain has disappeared, and my toes have literally separated.” Stories like yours are repeated in shoe stores and online forums. And although most started looking for health, many stay for comfort. “I no longer feel like coming home and taking off my shoes,” says Iraia. “It’s like going barefoot all day.” The view of the experts. Almost everyone agrees on the same idea: barefoot It’s not for everyone. “Whether it eliminates back or hip pain is questionable,” clarifies podiatrist Carles Espinosa interviewed by RAC1. “Yes, there are benefits if it is done with adaptation, but you cannot go from a shoe with a heel to a flat one overnight.” From the podiatry portal insist on the need of a progressive transition: gradually reduce the height of the heel to avoid injuries to the Achilles tendon or muscle overload. They also warn that hard surfaces, such as asphalt, are not the best to start with. Dr. Alberto Martínez Oller, from the MO podiatry clinic It’s even more concrete: “It is not recommended for people with flat feet, bunions, injuries or neuropathies. Nor for impact sports or uneven surfaces.” Their recommendation is clear: consult a podiatrist before making the change. Still, he recognizes the potential benefits: improved balance, muscle strengthening, increased mobility and prevention of deformities. In fact, some specialists fear, precisely, that viralization will turn a medical recommendation into a fast-moving fashion. “Walking naturally does not mean walking without control,” warn. The fever for well-being can lead to confusing minimalism with miracle, and each foot tells a different story. Digital fever and the power of the algorithm. If anything has driven the expansion of barefoothas been digital word of mouth. “The role of networks has been fundamental,” says Mar, from DePeus. “There are people who have known how to communicate it very well, such as podiatrists or physiotherapists who have reached thousands of people. The problem is that along with good information, many hoaxes also circulate.” “Transformation” videos abound on TikTok and Instagram: feet before and after months using barefoot, posture comparisons or 30-day barefoot challenges. … Read more

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