apple

The 16E iPhone looked like a stumble. In the end it has been decisive for Apple to achieve an unpublished milestone in its history

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Apple has been in the smartphones market for almost two decades, but I had never managed to lead global sales in a first quarter. That has just changed. Between January and March 2025, the Cupertino company has been at the top of the world ranking, ahead of Samsung and with Xiaomi completing the podium. Counterpoint Research has been in charge of putting figures and context to the new Apple milestone. The keys? An unusual launch calendar for the company, a solid growth in emerging markets and a good global behavior just before the earthquake of the tariff war driven by the United States. At the top of the podium. Apple led global smartphones sales in the first quarter of 2025 with a 19% market share. In addition, it achieved a 4% increase in units sold compared to the same period of the previous year. In second position Samsung appears, which obtained 18% and experienced a 5% drop in units sold. Xiaomi, meanwhile, maintains third place with sustained growth. Its evolution has been progressive: in the first quarter of 2023 it had 12% of the market, in 2024 it rose to 13% and in this start of 2025 it has reached 14%. Although its position has not changed, the constant improvement in quota reflects a difficult to ignore rise. An unusual launch. A key part to understand Apple’s leadership This quarter is at the launch of the iPhone 16E. The device was announced on February 19 and reached stores just a week later. Although it is not usual to see new iPhone in this section of the year, there are precedents: The iPhone is original It was launched in March 2016, And the third generation also did it in March, but 2022. An iPhone discussed, but sold without brake. Although the 16E iPhone has not fully convinced those who expected a more competitive proposal in quality-pricethe truth is that its market performance has been remarkable. It is a model with a more accessible approach, but with a hardware reinforced to be compatible with Apple Intelligence. Despite doubts, its launch has had a strong reception. A trimester of contrasts. The global market grew by 3% year -on -year in this first quarter, promoted by China, where “public subsidies reactivated demand, and for recovery in emerging markets such as India, Southeast Asia or Latin America. On the other hand, markets such as Europe, the United States or even China showed signs of exhaustion, according to the analysis firm. A market that does not stop. Samsung started the year with a slower pace due to the delay of Galaxy S25but sales rebounded after its launch and that of the new A. Xiaomi series, meanwhile, reinforced its presence in both new markets and in its country of origin. Vivo became the brand that grew most among the top five, while Oppo maintained fifth place thanks to good results in India, Latin America and Europe. Other manufacturers also gained ground, although they were out of the top five. Huawei was the largest seller in China during the quarter. Honor and Motorola also grew strongly in several international markets, intensifying competition in segments where great global brands predominated. Tension on the horizon. Although the quarter leaves positive figures, the immediate future is not clear. The threat of new tariffs, driven from the United States, has forced brands such as Apple to move file quickly. The company came to charter flights from India to mitigate possible problems. At the moment, exemptions have appeared on stage, but uncertainty persists. Images | Thai Nguyen | Medhat Dawoud | Ricardo Aguilar (Xataka) In Xataka | If the question is “who will win if prices for tariffs up” the answer is: “Second -hand mobiles”

an internal battle within Apple Intelligence for the control of everything

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The unfulfilled promises of Apple Intelligence have left Apple something exposed. The case suggests a company somewhat divided by opposite visions and structural problems that culminated in its greatest public stumbling in years. The background. The plan to renew Siri completely, presented at the WWDC 2024It turned out to be a fictitious demo that not even the engineers of the Siri team had seen work. According to a long and detailed report of The Informationthe only real element of the demo was the new interface that appears when invoking Siri. Advanced functions such as contextual postal analysis or integration with applications were practically non -existent. This break with Apple’s tradition of showing only functional technology has left him in an awkward position: have to delay some of the promised functions Until 2026. Between bambalins. The investigation of The Information Talk about an internal war between the AI ​​/ML team (artificial intelligence / Machine Learning, ‘automatic learning’) led by John Giannandrearesponsible for Siri since 2018, and the software group of Craig Federight Aka ‘Pelazo’. This conflict is the result of gathering two opposite philosophies: Giannandrea: Cauto approach, oriented to incremental improvements, focused on privacy. Federight: more agile, pragmatic and results -oriented approach. Apple engineers sarcastically nicknamed the AI/ml group as “Aimless” (without a goal), referring to generalized frustration with their leadership and lack of ambition. The crossroads. Siri’s course has been confusing from the beginning, marked by inconsistent decisions. Initially it was proposed to develop two language models for this new version: “Mini Mouse” to work at home. “Mighty Mouse” to execute in the cloud and oriented to the most complex tasks. Then, the team pivoted towards a single cloud model, before making other technical changes that engineers did not fit well. Script turn. In March 2025, Apple changed the chairs, putting Craig Federight and Mike Rockwell (architect of the Vision Pro) at the head of the Siri project. The first important change was to eliminate the restriction of using only internal language models. Now Federight has instructed to “do whatever it takes to build the best functions of AI”, even if that means using third -party models. This decision contrasts with the previous policy to only use external models as a comparative reference, despite the fact that internal models “did not give up as well as OpenAi technology.” In perspective. Apple’s stumbling block is the reflection of a major problem: its obsession with privacy and total control has collided with the reality of the development of modern. Rivals like Amazon (with Alexa+), Microsoft (COPILOT) and Samsung have been directly associated with Openai or Anthropic, Apple has tried to build everything internally. The results are not being spectacular. The new direction implies that Apple has understood that it needs to find a balance between its privacy principles and the need to advance rapidly in AI. It is that or, irremediably, losing relevance. And now what. Within Apple there is optimism that Federight and Rockwell, known for delivering complex projects on time, can straighten the course. The next one WWDC 2025 In June it will be key to see if Apple can recover the confidence of developers and users after one of the most delicate episodes in the company’s recent history. Outstanding image | APPSHUNTER.IO in Unspash In Xataka | Apple and Trump’s dance is taking shape: threat, panic … and an imminent exemption

If you are looking for a good iPhone, a lot of eye at Mediamarkt’s last offer in this model compatible with Apple Intelligence

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Mediamarkt has launched a new campaign, this time called “April, save“, in which we can find very good offers in mobiles. One of the best is the one that has the iPhone 16since by 839 euros We are facing a new minimum historical price of the store in its 128 GB configuration. Not bad considering that recently arrived Apple Intelligence To this mobile. * Some price may have changed from the last review A minimum historical price in Mediamarkt For this price, the iPhone 16 It is, together with him iPhone 16Eone of the best ways to launch ourselves to the current generation of Apple mobiles. Among its specifications we find some interesting sections, such as your screen Super Retina XDR OLED of 6.1 inchesan ideal size for those looking for a compact mobile. Internally we have the Apple A18 which offers good performance and great power in practically all times. To this we must add that it comes with 128 GB of storage and that it is Compatible with Apple Intelligence. In addition, it has a load for MagsafeDynamic Isand and IP68 certification. As for its photographic section, by the front it comes with a 12 MP True Dept Front camera, while we find ourselves so much with a main 48 MP sensor as with an ultra wide -angle sensor of 12 MP. Other iPhone that we can find very cheap in the Mediamarkt outlet Apple iPhone SE (3rd Gen.) – Restored article – Article Temporary Exhibition, can contain slight brands * Some price may have changed from the last review Apple iPhone 11 – TEMPORARY EXPOSURE ARTICLE, may contain slight brands * Some price may have changed from the last review iPhone 15 Plus – Open, unused, exhibition article * Some price may have changed from the last review Apple iPhone 14 – Exhibition unit, in perfect condition. 88% battery * Some price may have changed from the last review You may also be interested in these accessories for the iPhone 16 Jetech Mate found for iPhone 16 6.1 inches, antigolpes Protection against military grade falls, translucent shear rear housing, antihuellas (blue storm) * Some price may have changed from the last review Apple Airpods 4 Active noise cancellation, wireless headphones, Bluetooth, adaptive audio, ambient sound mode, custom space audio, USB-C load case and wireless load * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Image | Pedro Aznar In Applesfera, Apple In Xataka | Best iPhone. Which to buy in 2025 and recommended models based on budget, tastes and quality price In Xataka | The best mobiles (2025), we have tried them and here are their analysis

The US has finally formalized the 104% tariff to China. Act then Apple has ceased to be the most valuable company

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There is no truce for large technological ones. This same afternoon, The White House has made official A 104% tariff to imports from China. The decision, which marks a new tension peak in the commercial war that Donald Trump unleashed, has not taken to agitate the markets. The consequences have been immediate. Apple, the great victim. Although in Spain it is almost midnight, in The east of the United States the markets have just closed with red numbers. Apple led the falls with a collapse of almost 5% in a single daywhich adds to the accumulated retreat of 23% since this new wave of tariffs began last week. The company has seen how its stock capitalization fell to 2.59 billion dollars. That decrease has been enough for Cupertino’s firm to lose the most valuable quoted company title in the world. The throne is again for Microsoft, which has closed the day with an even more pronounced fall (-7%), but with a slightly higher capitalization: 2.63 billion. A rivalry that remains alive. In the last five years, Apple and Microsoft have alternated several times the leadership in the markets. However, since mid -2024, Apple had established itself at the top, benefited by the good behavior of their income and the trust of investors. Microsoft, meanwhile, suffered a correction in the middle of last year, when doubts began to emerge about the sustainability of their investments in artificial intelligence. The market feared that the expense was excessive and unprofitable in the medium term. Falls in chain. The punishment has not been exclusive to Apple. Other great technology have also closed in red. Nvidia, third company for stock market capitalization globally, has dropped 1.37%. Amazon has retreated 2.62%, while Alphabet (Google) has lost 1.78%. Nor has Asml, the Dutch giant of the semiconductors, who has suffered a 3.32%drop. The origin of the conflict. It all started last week, when the Trump administration decided to reactivate commercial pressure on China with a 34% tariff on certain products. The measure was presented as a “reciprocal” action, but in Beijing it did not like. The Ministry of Commerce responded with a warning: “If the United States insists on following its own path, China will fight until the end.” Trump imposed an ultimatum: if China did not turn before Tuesday, it would impose a new 50%tariff. Beijing did not yield, and Washington either. In fact, in the last hours it had been leaked that the Chinese government even valued the distribution of American films as a form of symbolic retaliation. The result: confirmed climbing. The lack of agreement has led to the announcement that the markets have exploded: the new 50% tariff comes into force on Wednesday, shortly after midnight in Washington. In addition to existing taxes, the total exceeds 104%. Images | Xataka with chatgpt In Xataka | The US tariffs are already hurting two of the companies that support Taiwan’s economy: TSMC and Foxconn

The best functions and options of Apple Intelligence on iPhone and Mac to take advantage of artificial intelligence

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Let’s tell you The best functions of Apple Intelligence on the iPhone and Mac that have begun to receive it. Apple Intelligence has arrived with a lot of implementations and possibilities, but we are going to focus on the main ones to get the most out of it These functions created by Apple are already available for iPhone from 15 pro and 16 that have iOS 18.4 and higher versions. Also for iPads with M1 chip onwards or A17 with ipados 18.4 or higher, as well as mac with M1 or superiors with macOS 15.4 or higher. This article is aimed at all those people who have seen that Apple Intelligence has reached him but perhaps does not know what he can do with this AI, since it is not an app but an integration. But if you think we have left an important function we invite you to tell us in the comments section. Use writing tools In the compatible applications, when you select a text that you have written or that you are going to send in cases of messaging apps, both in iOS and macOS you will have The option of Writing tools. These will allow you to use AI to review your text. You will be able to check the text to see if it is well written or rewrite it. You will also have several tones to change the text, and you can make summaries or key points lists. In short, you will have many options to modify and improve a text with Apple Intelligence, although it will not be available in all apps. Also in recordings If you are a person who records voice notes, you should know that you will first be able to transcribe them, and then selecting the transcribed text You can open writing tools. This will allow you to make a summary or a list of key points of everything that has been said in the recording. Summary of articles in Safari Safari allows you to generate A summary of an article for AI. Thus, if you enter a page and see that everything it puts is very long, you will have a button on the iPhone and MAC to generate the summary and know the key ideas of what is written. It will be a short summary and without many details, but with key ideas and data. To find this option you have to Reading mode of safari in an article, clicking on the option of Show reader. Once inside, under the holder or in some higher position You can click on the button Resumeand in a few seconds you will have a paragraph summarizing everything. Magic draft in photos Another Apple Intelligence option in Apple photos application is The magic draft. It is an option that allows you Delete unwanted elements from photos That you have been cast, making it disappear and its site is occupied by a continuation of the image. It will be as if there had never been anything there first. To use the tool, you have to go to the editing options of a photo and click on the option of Cleanwhich will have the icon of a erase rubber. Now, you just have to surround the element you want to erase and ready, in a few seconds Apple Intelligence will do your magic. Create genmojis Another of the options you have in messaging applications is to create Genmojiswhich are like combinations of emojis created by artificial intelligence that you can Send as stickers. They will be simple, but totally unique and personalized. The genumjis option will appear when you are on the emojis keyboard of iOS or Mac. When you press, you just have to Write a description Of what you want to generate with the emojis, and the function will create several options for you to choose the one that convinces you the most. Integrates chatgpt in Siri Siri still has a redesign of functions, but for the moment it already allows you Integrate assistant chatpt. You can even link your OpenAI account so that if you have a payment account you can take advantage of its possibilities. The idea is that when you ask Siri a thing, if you can’t answer you, look for it in Chatgpt. This is done on the one hand that Siri is useful, and on the other that you do not need to have an app or a chatgpt shortcut. To activate this option Go to the section Apple Intelligence and Siri From the adjustments of your iPhone or your Mac, and there you can enable chatgpt. Ideally, in addition to linking your account is that you disable the option Confirm Petitions to ChatgPTso you don’t ask you every time if you want to throw that question at AI. Write a message or mail and send it with Siri “Write a WhatsApp message to and aúbal that says hello, how are you. With a voice command as simple as this is enough to Dictate to Siri a message you want to send In any messaging application, or even by email. Here, all you should do is hold the button to invoke Siri on your iPhone or Mac, and with your voice describe what you want to do with natural language. You can mention the punctuation marks so that everything is clearer. Siri will ask you to access the app that you have told you, a permit that will only ask you for the first time, and you will always show you the arrangement of the message before sending it. Siri recognizes songs Another useful command for the new Siri is Ask what song is playing When there are background music. In doing so, Shazam’s app to recognize it and tell you what it is. Don’t talk to Siri, write Siri also has a function to write what you want with text. In Mac this mode will appear by default when you invite Siri, and on … Read more

The new Chinese tariffs are a mosquadilla for Apple. It is just what Huawei needed to dominate Asia

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China has not taken to respond to new tariff rates imposed By the Trump administration, further increasing the pressure on this commercial war scenario. The new situation. After the Last climb announced on April 3the tariffs that the United States applies to imported products from China already reach 54%. In reciprocal response, China has announced a new 34%rate package. The US rates enter into force on April 9 and those of China on April 10, with a day of strategic difference. A margin that opens the door to possible last minute negotiations to adjust or avoid the implementation of tariffs, giving time to both countries to search for agreements before the measures impact their economies. In this stage of tariff chaos there are two very important actors for the Chinese market: Huawei and Apple. The golden opportunity for Huawei. Huawei is positioned as a key actor in technological matters with strong government support. At the beginning of 2025 it has become the Second manufacturer in Chinabehind living and just ahead of Apple. Beyond smartphones sales, Huawei is a crucial company for the country in relation to network infrastructure, manufacture of multiplatform semiconductors and software. Currently, the company is a symbol of technological self -sufficiency, both in software and hardware. Huawei recently announced his plans to abandon Android in favor of Harmonyosa system designed for the Asian market (at least, for now), with its own development and without a trace of foreign code. Similarly, the company has been in full commercial fight for years to be competent in the manufacture of semiconductors, currently blocked in seven nanometers lithographybut having achieved your own manufacturing With the support of SMIC, the Chinese giant for chips function. Quota dance. Only 1%market share separate (17%) from Huawei (16%), and with an Apple (15%) that could be out of the map after the entry into force of a new 34%tariff to American products, the scenario that is drawn is that of an absolute leadership by Chinese manufacturers. For Huawei, who has been climbing positions for a few years, it is the best possible scenario. The company is resuming its position in the market thanks to the support of the Chinese government (who has invested in national machinery for chip manufacturing and provides tax exemptions to technology like this). It will not be the only beneficiary. With the exception of Apple, China is a market in which national companies cover full sales photography. I live, Huawei, Oppo and Honor are the best -selling brands, with quite similar figures and market share. China has been a key market for Apple for years. At the end of 2024, this territory meant about 30% of its income. However, in the first quarter of 2025 and in the middle of the commercial war, Chinese participation in Apple’s income fell to 15.83%. An even more aggressive tariff would mean an important setback for the American company, who now faces a complicated scenario in which tariffs to countries like Vietnam or India put their manufacturing and margins strategy in check. Five days of doubt. The reciprocal tariffs between the United States and China threaten to shake the entire world, from the drop in stock market and increase in the manufacturing costs of companies outside technology such as Niketo the hard blow suffered by practically All Big Tech. Next week it will be crucial to know if there is room for negotiation, or if the commercial war is about to start its crudest phase. Image | Xataka In Xataka | Huawei no longer competes: he is building his own parallel reality

A 54%tariff, an iPhone of $ 2,300 and no easy output for Apple

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Trump has announced A tariff pack He has shaken the markets and put Apple in the spotlight. The company, which manufactures most of its devices in Asia, faces 54% tariffs for products from China, 46% for Vietnam, and 26-27% for India. Just the countries where it has concentrated its production. Apple opted for diversify its manufacture After Trump’s first presidency, but this strategy It has been counterproductivesince the new tariffs affect precisely all their production centers. There is no escape. It is the same that has happened To another company closely linked to Apple: Nike. Why is it important. The Impact for Apple is double: financial and industrial. The company depends on its devices to generate 75% of its almost 400,000 million dollars in annual income – the rest comes from services. This tariff imposition could increase its annual costs by about 8,500 million dollars, reducing its benefits in approximately 7%. Its action – like those of many other technological ones, although Apple’s even more – has noticed, with a 9% drop and another 5% in the Premarket Friday. And now what. Apple’s options are limited and none is ideal: Absorbing tariff costs, which would erode their profit margins, which are so baggy (around 25%) as sacred for directive and investors. Move consumers cost through important price increases. And Apple has a much less elastic demand than the rest of the brands, but also average prices closer to the limit that the client can assume. Combine both strategies, distributing the impact and waiting for the result to be as favorable as possible to your interests. Another option is to get a tariff exemption such as the one already obtained in Trump’s first legislature. In figures. The analysis of Rosenblatt Securities project that Apple would need to increase the price of its devices to 43% if you wanted to keep your current margins. This would mean: A iPhone 16 base would go from $ 799 to $ 1,142. A iPhone 16 Pro Max With 1 TB of storage could reach $ 2,300 (from 1,599). Even the iPhone 16Elaunched in February to $ 599, it would rise to $ 856. The context. Apple has cultivated a relationship with Trump for years that allowed him to avoid tariffs during his first administration. Tim Cook attended Trump’s inauguration and promised large investments in the United States. And has received Trump’s presidency With much better predisposition than in 2017. In February, Apple announced an investment plan of 500,000 million dollars In the United States, including a plant in Texas and 20,000 jobs in research and development. However, he has not achieved the exemption he obtained in 2018. The background. Cook has commented several times Apple’s difficulty to produce in his own country, referring among other reasons to the scarcity of the type of qualified personnel in something so specific. Apple, despite its enviable position in inertia of income, margins and stock capitalization, was already coming from some previous turbulence. For example, iPhone sales without expected growth or His difficulties with the implementation of his AI. Now, a tariff crisis. In summary. The clash between the Trump administration and companies such as Apple (but not only Apple) is a clash between two opposite ways to see the economy: the national protectionism of the first and the optimized globalization of the second. Looking ahead to the consumer, the message is clear: we can prepare for some more expensive iPhone. In the face of Apple, less margin to innovate for the reduction of its benefits. In any case, it will depend on what the company’s response is, if you get an exemption or if there is negotiation in extremis before April 9. In Xataka | China has taken less than a day to respond to tariffs: 34% for all US products Outstanding image | Xataka

Apple and Samsung have been fleeing from China for years to save costs. Tariffs just torpedo their strategy

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The Trump administration has announced New tariffs. Some that expand the Commercial War to even more countries and that, inevitably, will have severe consequences in the production and distribution chain of large technological ones. Some of them, such as Apple or Samsung, had been trying to reduce their dependence on Chinese manufacturing, moving part of production to countries like Vietnam. A new tariff of almost 50% for countries like Vietnam has just launched its strategy through the air. The new tariffs. Donald Trump has announced a new set of tariffs for all those products that are imported to the United States. The most affected is the main commercial enemy of the country At the moment: China. Adding previous movements, tariffs to the Asian country amount to 54%. Attending to the rest of the victims on the list, there is a country that is specially injured: Vietnam. The United States has imposed a 46% tariff on one of the barracks of the two technological giants, Apple and Samsung. China’s escape. The production of Apple and Samsung products has been linked to China for years. To reduce this unit, both companies have been trying to diversify the supply chain Moving manufacturing to countries like India or Vietnam. This last country has become one of the most attractive destinations for large technological ones, mainly due to their economic but highly qualified workforce. Its port proximity with China also makes it a strategic point, minimizing friction when importing electronic components. Key products. Apple has been manufacturing the AirPods for years of Vietnam, and the assembly of some key products, such as iPad, has been starting its steps in the country for a few years. Some of its strategic business partners, such as Foxconn, They have been investing for years millions of dollars in the Asian country. More relevant if possible is the case of Samsung, who produces much of its phones in Vietnam. The Korean company has been betting on this country for almost 20 years, having consolidated as one of the main producers of electronic components and devices in the country. Leaving Vietnam, pointing out that India was another strategic points in the supply chain of both manufacturers. One in seven iPhone is already manufactured in Indiaand Samsung carries Since 2018 giving life to Galaxy devices in this country. No one was prepared. Apple and Samsung had been moving production out of China for years not only to minimize costs, but to avoid the consequences of the commercial war between the United States and China. Diversifying the supply chain was key to avoid depending on a single region, as well as to bring production closer to emerging markets with great growth margin. Vietnam, Malaysia, Thailand, India … Each and every one of the alternative destinations to China will suffer a very high tariff load. After years of strategy focused on running from China, the new tariffs make the foundations they had been building for years staggered. And the question is clear. What consequences will they have? Who will pay the duck. Although it seems unlikely that both companies kindly invite consumers to accept an increase in the cost of between 26 and 46%, which seems inevitable is that the products of both manufacturers rise in price not only in the United States, but globally. The tariff storm will force a complete readjustment of the current margins of the main Big Tech, since they will have a significant impact on the global supply chain. Voices of the sector, like Mark Gurman, point out what is “essentially impossible” That there is no price increase in the United States, and members of the Federal Regulations Code (CFR), they point out that these rates will mean an increase in about $ 150 per device. Image | Xataka In Xataka | In full tariff war, the EU has found a weapon to press the United States: soybeans

Apple Intelligence has arrived (at the end) of Spain and this is the cheapest iPhone in which you can enjoy it

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The day has finally arrived and Apple Intelligence He has arrived in Spain and other Spanish -speaking countries. Of course, not all users can enjoy the AI ​​of Apple, because you have to have an iPhone 15 Pro, iPhone Pro Max, the entire iPhone 16 range, iPad Mini with chip A17 PRO and the iPad and Mac with M1 or higher processor. If you don’t have any device, but you want to start enjoying it, iPhone 16E It is Apple’s most economical model you can buy. Now you have it reduced in Amazon by 659 euros. Apple iPhone 16E of 128 GB * Some price may have changed from the last review The 16E iPhone is the last mobile launched by Apple The 16e iPhone rides a 6.1 -inch Old Super Retina XDR with resolution of 2,532 x 1,170 pixels. It has a notch at the top and is compatible with HDR. This screen reaches a maximum brightness of 1,200 nits and has a 60 Hz refreshment rate. The brain of this mobile is the Chip A18 (Apple’s own) and the offer model has a 128 GB storage capacity. Its battery offers an autonomy of up to 26 hours in offline video reproduction. As for your photographic system, it is formed by a 48 MP rear camera and a 12 MP front. The operating system under which it works is iOS 18 and is a mobile with IP68 certification. Finally, as far as connectivity is concerned, it comes with 5G, Wifi 6, Bluetooth 5.3, USB-C, NFC and GPS. The best accessories to protect your new iPhone Tocol cover for iPhone 16E Magnetic case for iPhone 16E * Some price may have changed from the last review Geemee Pour iPhone 16E Rear screen protector * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Pedro Aznar (Applesfera) and Apple In Xataka |The best mobiles quality price: your analysis and videos are here In Xataka | Best wireless headphones: which buy and 19 models from 20 euros to 450 euros

The folding market is completely stagnant. It’s excellent news for Apple

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The global folding telephone market grew 2.9% in 2024, a discreet figure that will be accompanied according to analysts of a Nothing flattering 2025 and a 2026 in which the global photography of this market is expected to change completely with the entry of a new participant. According to data from Counterpoint Researchfolding mobile sales face a stagnation cycle, one that has been suffering from 2023 and will not overcome until well into 2026. One of the main causes has to do with Samsung, manufacturer that was already Detronated by Huawei losing the company crown that sells more folding in the world. This was mainly due to the boom of Huawei and the folding in China, but in Europe Samsung’s sales remain the ones that drive the market. With a 33%drop, Samsung drags the global photo, next to an Oppo that falls by 72%. The rest of the manufacturers add so many, highlighting Motorola, Honor and Xiaomi, mainly. The big change is expected in 2026, for a main reason. This is the year in which the arrival of the first folding iPhone is expected. If Apple manages to give on the key, it will be a key device to revive demand for this format. The company will not be easy: the durability and final price challenges are two of the main problems of the phones in this format, something that no manufacturer has managed to solve to date. Image | Xataka In Xataka | Best folding mobiles in 2025. Which to buy in Spain and recommended models

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