advertising

has had to put advertising on its rockets

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Heir to the Soviet glories that they put the first man in spacethe Russian space program is going through its lowest hours today. Although the space agency Roscosmos continues to announce grandiose projects, such as its own space station and a base on the Moon, the reality hides an industry drowning in debt. The solution? Turn rockets into billboards. In the midst of this systemic crisis, compounded by the loss of international partners since the invasion of Ukraine, Russian President Vladimir Putin just approved a modification of the law that will allow, as of January 1, 2026, advertising to be placed on space vehicles, including Soyuz rockets and spacecraft. As Roscosmos tells it, the goal is “to create a mechanism to attract private investment to Russian space exploration and reduce the burden on the state budget.” A measure that comes at a critical moment due to the drop in launches against the United States, which launches almost everything that is put into orbit thanks to SpaceX, and China, which is a hotbed of projects. The SOS of an old glory. This decision is not a surprise. It is the culmination of a crisis that has been brewing for years and that the war has only accelerated. International sanctions removed Russia from the global market and dynamited key alliances, such as those it had with the European Space Agency. But the main problem is internal, and comes from afar. In August, RSC Energia, the legendary manufacturer of the Soyuz and Progress spacecraft, launched a message of brutal honesty that contrasts with the official triumphalism of the Kremlin. Its general director, Igor Maltsev, admitted that the company that took Yuri Gagarin into space is in a “critical situation”, drowned by “multimillion-dollar debts” and with key projects unfulfilled. Just like we had in XatakaMaltsev went so far as to claim that only “a miracle” could save the corporation. An old trick for new problems. The idea of ​​putting advertisements on rockets is not innovative: Russia itself was a pioneer. In 2000, a Proton-K rocket carrying the Zvezda module for the International Space Station sported a huge Pizza Hut logo in exchange for a million dollars. That was an anecdote, a marketing curiosity at the dawn of space commercialization. Today, for Russia, it is a necessity. It is true that rockets usually carry logos of clients and suppliers, or even commemorative designslike the one that celebrated the 60th anniversary of Gagarin’s flight. But this is different. The new law seeks to institutionalize commercial advertising as a source of regular income. In fact, already in 2023 Russia had begun to study the interest of large banks and insurance companies. The question is whether it will work. The space advertising market has never really taken off, and it is difficult for Russia to be the place where it does so today, especially when the advertisers will be Russian companies or companies from allied countries so as not to violate sanctions. Whatever money can be raised, perhaps a few million dollars, seems like a Band-Aid for a massive hemorrhage. In the end, this plan is the confirmation of a harsh reality: the historic Russian space industry is fighting for its survival. Russia already threatened to leave the International Space Station to set up its own space station and in the end had to back out. The heir to a power that sent the first probes to the Moon, that landed on Venus, that launched the first man and the first woman, cannot finance her stay in low orbit. Image | Roscosmos In Xataka | The state of the ISS is so alarming that the United States and Russia have sat down at the table for the first time in eight years

Millions in advertising convinced us that bottled water was healthier. Until microplastics arrived

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On many occasions we can associate bottled water as a higher quality option to hydrate ourselves above tap water. But the reality is that the latest scientific analyzes indicate that bottled water is a direct source of exposure to nano and microplastics (NMPs). This means that regular bottled water consumers may be ingesting up to 90,000 additional plastic particles per year compared to those who drink tap water. Something that breaks with the idea that we can reach everyone that bottled water is much healthier as they have always tried to sell us. The invisible enemy. The studypublished in the magazine Journal of Hazardous Materials defines microplastics as particles between 1 micrometer and 5 mm and nanoplastics as those smaller than 1 micrometer. Ultimately, very small particles that are released from plastic bottles throughout their life cycle. How they are released. According to the study, the particles are released not only by the natural degradation of plastic, but also by everyday physical and environmental stressors. For example, the simple act of opening and closing the cap or squeezing the bottle to drink generates friction that ends with the release of particles into the water. Another very common case is leaving the water bottle in the sun for a certain time. Many plastic particles are being released here because the degradation of the packaging is increasing. But in the opposite case, in freezing, we also have this same problem because it has also been shown that it is a factor that increases contamination by microplastics. Size matters. Once these particles are ingested, Its effect will depend on the size it has.. In general, the smaller it is, the more worrying it is for our body, since the more easily it will be able to cross biological barriers. If we talk about particles larger than 150 micrometers, the truth is that we can rest assured because they will directly pass through the digestive tract to the feces. But if they are smaller than 150 micrometers, they will be able to cross the intestinal cavity and enter the lymphatic and circulatory system, being able to reach the organs with particles smaller than 20 micrometers. But the real danger is in particles smaller than 100 nanometers that are considered nanoplastics. In this case, the particles are small enough to reach all organs, including the ability to cross such critical barriers as the blood-brain barrier and the placenta. The dangers. Continued exposure to nano- and microplastics is linked to a number of chronic health problems. This is not acute toxicity, but long-term cumulative damage. Among the main risks that have been identified are respiratory diseases, reproductive products, disruption of the immune system or increased oxidative stress. The challenge. One of the great challenges for researchers is the lack of standardized methods to analyze these plastics. Right now different tests can be found, but they vary in sensitivity and precision, which makes it difficult to reach a common criterion between the different studies in order to have a general image of the big problem before us. Right now, some techniques can detect very small particles, but not their composition, while others do the opposite, which is a very important limitation. But despite these, some studies already point to significant differences between the water brands we find on the market. For example, research cited in the report found that Nestle Pure Life and Bisleri had some of the highest average concentrations of microplastic particles. Regulation. This lack of standardization in studies has contributed to a large “legislative vacuum” in our society. And while there has been legislation on plastic bags, straws or single-use cutlery, water bottles have largely been left out of the regulatory focus. In this way, the author of the study points out that the consumption of water in plastic bottles should be done in emergency situations, but not as a daily practice due to the high consumption of microplastics that we are going to end up ingesting and that would generate a long-term problem. And we have already witnessed precisely how they have appeared microplastics in human testiclesthe breast milkthe blood, archaeological remains or also in the foods we eatlike the vegetables we consume. That is why in the long run we will have to specifically see the impact that prolonged consumption will have through different means, and not just bottled water. Images | Jonathan Cooper In Xataka | From causing diarrhea to making biodegradable plastics: the E. coli bacteria has a new job in Japan

I’ve been using Yi security cameras for years. It was delighted until the app became an advertising hell

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More than five years ago I bought my first Security Chamber To monitor my cat when he got sick. It was YI brand and it worked great; He looked good, had movement alerts and could speak through the mic. With the passage of time I had more cats and I bought two more cameras of the same brand to cover the rest of the house. The problem is that The APP Yi Home has added advertising in its app. How much? All. It is not an exaggeration I was traveling recently and I entered Yi Home’s app to look through the cameras. I don’t lie if I say that More than once I have made me want to launch the mobile. On the main screen there are already a few ads spread there, but that is not the worst. Some of the ads that appear when I open the app or when I try to see one of the cameras. The worst are the Full screen ads. They cannot be skipped until they pass a few seconds, the button to close them is tiny and sometimes it does not work, causing it to end in the App Store, or wherever the announcement in question link. So every time I open the app. But the thing is not there, when entering each camera, advertisements also leave full screen. When you finally manage to see a camera, a banner comes out that covers the controls to be able to move it *Chef’s Kiss*. Few apps I remember that they have bombarded me both with advertising and Yi Home, although it is not the only one. A current example is Capcut, the Tiktok videos editing app. Every time I open the app, I get a full screen advertisement, but it is also that if you leave a moment and enter again, another appears. Not to mention that The entire app is a mines field with ‘Pro’ functions And they don’t stop insisting to join. Pay or suffer Yi Home has never been a super clean app. I already had some Banner type ads and has always shown me pop-ups to join the payment plan. The thing now has no name. In addition to full-screen advertising, those pop-ups continue to come out and remind me that, If I pay, advertising will disappear. On top with picn. The summum of despair. (The controls can be relocated, but was there no other place?) The cheapest payment plan if you have several cameras costs 79.99 euros a year. It seems expensive, but I think that although it would cost a tenth, I wouldn’t pay either. The thing about this app is A manual of how to lose customers. At least I know I am not the only user discontent, In Tustpilot is full of negative reviews on the same subject and in This Reddit thread There are also several angry users. In the same thread they also comment on several ways to eliminate ads such as installing previous versions of the app or configure a DNS with Ad-Block. In my case I take another way to eliminate ads. I change my chambers I had been wanting to buy a while Another 360 camera And obviously I was not going to buy another of the same brand with the problems I was having with advertising in the app. One of those days when I almost crashed my mobile, gave me to get into Amazon to see other cameras and make the decision. TP Link Tapo C210 After reading a few reviews and making sure that his app did not seem like an online casino, I opted for the Top-Link tapo. I found a Offer pack with two cameras 360 And I bought it. When I set them up, some notifications came out within the app to go to the Premium version, but I have been using it for a week and they have not reappeared. Come on, what was Yi Home’s app a long ago and that It should be normal in an app of a security camera. Images | Amparo Babyloni, Xataka In Xataka | It is not you, YouTube is filling with more and more ads. Especially if you see it on a smart TV

Brussels fine to Google with 2,950 million. The worst thing is that the EU points to a sale from its advertising business

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Brussels has launched a resounding notice to the technology industry: 2,950 million euros of fine to Google for abusing its position in the digital advertising market, As announced today the European Commission. The investigation points to self -preference practices that reinforced their domain in the Adtech chain and harmed competitors, advertisers and editors. The Community Executive suggests that the solution could go uninverting part of their advertising business. It is a movement that raises pressure on large technological ones and reinforces the regulatory role of the European Union. The case has a long journey in Brussels. The European Commission started in 2021 A file on Google’s power in the digital advertising sector, after detecting indications of dominant position abuse. In 2023 a specifications were issued that the company answered at the end of that year. The research analyzed Google activity in strategic markets such as the DFP advertisements and Google Ads and DV360 programmatic purchase tools, both with presence throughout the European economic space. What Brussels has ordered and what Google is played The core of the decision is in self -preference. The commission argues that, at least since 2014, Google took advantage of its domain on the DFP advertisements and in the Google Ads and DV360 tools for Grant advantages to your own platformA ADX. DFP warned ADX on the value of rival offers, and purchase tools prioritized participating in that same platform. This dynamic would have reduced competition and consolidated Google’s power in the advertising chain. For Brussels, it is a behavior designed to reinforce its position and its ability to collect high rates. Brussels set the sanction of 2,950 million euros based on its 2006 standards for anti -political fines. The calculation took into account “various elements, such as the duration and severity of the infraction, as well as ADX’s business volume in the EEE.” The commission defends that the amount is proportionate to the infraction and necessary to avoid new self -preference practices. The figure makes this file one of the most significant in the field of digital competence in Europe, reinforcing the role of the body as a regulator. The commission has given Google 60 days to present a plan that ends the conflicts of interest detected in the advertising chain. Once received, Brussels will evaluate whether the proposed measures really eliminate these practices. In its decision, the agency has already advanced its preliminary position: Only a partial disinvestment of advertising services I would solve the root problem. If Google’s proposal does not meet the criteria, the European regulator may impose structural remedies. Brussels hardens their pulse with technological while in Washington political discourse intensifies. Donald Trump published last month A message in Truth social criticizing laws and digital regulations that, according to him, “are designed to harm or discriminate against US technology companies.” He warned that it will impose tariffs and restrictions on countries that maintain these policies. Although he did not explicitly mention the European Union, its administration has repeatedly shown its discomfort with the measures against companies such as Google, Meta or X. The scope of this sanction goes beyond Google. Brussels seeks to reduce the dependency of editors and advertisers of a single intermediary, which could promote the Competition in digital advertising services. A mandatory divestment would open space for rivals in key segments such as advertisements and programmatic purchase platforms. The sector, accustomed to operating under the control of a few technological giants, could see changes in prices, access to commercial data and conditions. The EU thus reinforces its role as a referee in strategic digital markets. “Today’s decision shows that Google abused its dominant position in advertising technology, harming editors, advertisers and consumers. This behavior is illegal according to the EU antimonopoopoolio standards. Google must now present a serious solution to address their conflicts of interest and, if it does not, we will not hesitate to impose forceful measures,” said the Spanish commissioner Teresa Teresa Ribera, responsible for the competence of the community. Beyond the economic sanction, the decision of Brussels gives legal basis to those affected to claim. European regulations establish that commission resolutions are conclusive evidence that the infraction occurred. The Antitrust Damage Directive, together with a practical guide on the calculation of damages, facilitates that companies and individuals Get compensation. Thus, this case not only seeks to correct the market, but also repair those who suffered the consequences of the practices that reinforced Google’s domain in digital advertising. Just days ago, Google dodged in the United States the scene of selling Chrome. However, Europe has opened a new front: the possibility of forcing him to separate part of his advertising business. The plan that the company present in Brussels will be key to defining the outcome. If it does not convince, the European case could exceed the American process in impact, sitting a precedent that would affect the entire technological sector. Images | Alex doubt In Xataka | Apple’s most lucrative agreement has just improved: Google will pay without being able to prevent Microsoft from doing the same

Instagram and Tiktok advertising has become short videos of people talking to a microphone. There is a reason: clippers

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You enter Tiktok and Instagram and you start seeing ads that (no longer) surprisingly have a great similarity to each other despite promoting a very different product: a startup, a podcast, an application or an event. The key, as the Wall Street Journalis the way to viralize content that these platforms have, which has resulted in the emergence of a figure to earn money working online, Clippers. Mom, I want to be older clipper. The Clippers They are editors who take the long contents of platforms such as YouTube, Twitch or Spotify and make them short viralizable content in Tiktok, Instagram Reels and YouTube shorts at the request (or not) of its creators. They also do the same with promotional videos of companies that want to increase the visibility of a specific product. Getting an attractive and effective video is not simple, but there is an ingredient that is almost always present, subtitles. There is Influencers farms and of clicksso there are also advertisements. You don’t have to have a big account. Nor generate videos to upload them to the corporate account of a client: companies pay in many cases because these editors upload videos to small accounts, but that also manage the contents thanks to FUncionation of algorithms. In addition, in the face of more advanced edition work, a clipper You can use online or free and powerful editing tools such as Capcut. There are even specialized platforms. WHOP is a platform for selling digital products and putting communities in contact. A kind of “app store for creators”. Before the rise of Tiktok, Shorts and Reels, the company identified that short clips were a bomb as viral advertising format, and created Whoop Clips, an ecosystem to contact brands and creators with Clippers. This activity is also promoted on websites such as Clipthis, YT Jobs or even In Reddit. There are also simple ads published as Tiktok videos. The explosion of these videos leads entrepreneurs as Pieter Levels (@levelsio) to offer video tools made with AI which generate subtitles using the Capcut subtitles API. In his day, Levels already said that All marketing around its apps and services would move to Tiktok After getting impressive results. Examples of 1x robot clips, Cluelly and the Smartphones nothing manufacturer The business model. According to the campaign, in whop between $ 0.50 and 5 dollars. He Wall Street Journal Speech reduces the maximum figure to about 2 dollars, dating examples such as Kanoah Cunningham, a former financial sector worker who now leads an eight team Clipperswith what generates monthly between $ 20,000 and $ 30,000 per month. Another case on the same line is that of Nathan Resnick, which pays $ 15,000 per month to about 50 clippers. Unlike what happens on platforms such as Fiver or Upwork, where a client pays an editor A fixed price for a final jobin whop there can be hundreds of Clippers making videos of the same ad and then upload it to small accounts. Only those who manage to obtain a considerable number of visits manage to make money. For others it will be lost time, so there is a strong incentive to optimize creations. The key to having a successful clip, according to Cunningham, is “building a story.” The numbers that explain the phenomenon. The brands, instead of paying an influencer for a video, manage to generate hundreds of clips and millions of low cost views. Roy Lee, founder of the Startup Cluely, states that “you are stupid if you are making a podcast of an hour and only public it in a channel.” His reasons to say it: 800,000 visits a day on Instagram and Tiktok. Max Peterson, who directs a clips market in Discord, directed a Tiktok campaign for the series’Adults‘which achieved 12 million visits in total. Peterson also says that a budget of $ 40,000, 1x technologies, the company after a Advanced humanoid robothe achieved 500 million total visits on the product on Tiktok. Yes, but. That the brands themselves want to see their video in hundreds of channels does not mean that Tiktok or Instagram will not mark it as stolen or copied content of others. So Clippers They have to work well how they cut their “creations” so that they do not eliminate their videos. Another problem of the practice of mass virality is that the veracity of the clips suffers at the will of the editor. According to Cunningham, it is often lie in the subtitles or a different meaning is given to the video looking for more visits. Image | EACH and Alpha film co In Xataka | A disturbing reality makes its way on social networks: we no longer use them to connect with friends

We complained about the plans with Netflix ads. But it is YouTube who is becoming hell of advertising

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So far those who wanted to avoid the ads in the YouTube videos They had two options. The first, pay a subscription to YouTube Premium, which costs 13.99 euros per month in Spain. The second, use Tools such as Adblockers They try to avoid the appearance of those ads. And Google has proposed to eradicate that second option. Black screens and interruptions. Are several Users of Reddit and of Brave user forum Those who have commented The problems When using this browser – which includes an adblocker – or tools of this style when visiting YouTube. According to your comments, the platform causes that in the first load the videos appear with a totally black screen during the duration of the pre -rol ads (those that appear before the video in question). In addition, YouTube shows a warning message (“Are you experiencing interruptions?”) With a link to the YouTube support site. Just in case, deactivate the adblockers. On that Google support page indicates that users who are affected by problems can “check if browser extensions block advertisements are affecting video playback.” Or navigate in an incognito mode. They also suggest “open youtube in a Incognito window With all the extensions deactivated and check if the problem persists. “In my tests with Brave I have not seen such messages, and neither in Firefox with the extension Ublock Origin. Nor when performing some tests with VPN and with IP from the United States, but this type of problem may depend on other factors. The cat and mouse. YouTube has been trying to fight the use of adblockers for some time, but the developers of these tools usually act quickly and counteract Google’s measures. There are those who indicate that these problems may be limited to user accounts that have been detected in the past using adblockers. In my evidence I had not logged in, which validates that theory. We complained about Netflix. Comparisons with streaming platforms are inevitable, although the differences are clear. Netflix has achieved A resounding success With their plan with advertisements, and in prime video not only things are not going well but for months ago they were going to Increase the presence of advertising. And now they have confirmed that They are going to bend it. The future will have more ads. YouTube offers content for free but with ads, and the business model is similar to other Google services. The difference here is that it is the users who generate these contents, and YouTube is simply the platform that connects the creators with the spectators. Advertising benefits both parties because these ads serve to remunerate creatorsbut the advertising presence on YouTube is increasingly intense and converts experience into something increasingly annoying. The alternative, of course, is to pay Those 13.99 euros per month to access YouTube Premium. Youtube premium lite on the horizon. Google’s strategy has been even clearer with its latest movement: the creation of Youtube Premium Litewhich has already debuted in countries such as Mexico, Argentina or the US. The fundamental advantage is that most videos will not have ads, but we do not have other options such as video downloading to watch them without connection or the back in the background. This new type of subscription thus raises an intermediate bet, but also points to something worrying: more ads in the future. Image | Norwood Themes In Xataka | Modern algorithms decide for us to see. YouTube is the last redoubt where the algorithm does not choose for you

You will fold your advertising

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In January 2024, Amazon introduced ads in its programming. It was one more (the last important one, in fact) on the long list of platforms that were embedding them in their catalog, seeking to improve their results and Following the steps of which already marked the rhythm of changes in industry, Netflix. And although he promised a very specific percentage of advertising in his programs, now – a year and a half after that ad – is increasing it without warning. Three to six. The treatment seemed reasonable: two to three and a half minutes of advertising for each hour of programming. But According to Adweek From a study made with six advertisers and documents to which the medium has had access, that percentage has been bent in recent months, until it reaches about four-seis minutes per hour of programming. Earlier this month, Amazon herself announced it in an email aimed at her advertisers, according to Adweek. Why do they. The Amazon movement has a clear objective: to increase the number of spaces available for advertising, which goes in line with the improvement of its services for advertisers, which also details the medium: an information system to its customers about the performance of their ads that, apparently, exceeds its competitors, auctions private space and improvements through artificial intelligence facing the future. At present, its average advertisements is comparable to that of other platforms, but it is still far from traditional television, where advertising is around fifteen minutes per hour. Advertising arrives to stay. Virtually none of the great platforms are already broadcasting without ads. Netflix was not only the first, but is eliminating the basic plan without advertisingso that subscribers have no choice but to pay more if they want to avoid it. They followed him Max from Warner, Disney+ and Skyshowtime. Only Apple TV+ seems to resist at the moment to implement them, although He will do it In the future. And the thing is not going to change at the moment: they are generating income, so Amazon’s passage makes sense. Better ads. Although the increase in advertising is not good news for anyone (not even for advertisers, who see how the exclusivity halo disappears that these spaces could originally have), it is true that it is more sophisticated advertising than that of traditional television, more online than what happens on the Internet, but less massive. In this way, advertisements can not only be segmented according to interests and demographic groups of the audience based on the data that Amazon keeps over us, but technological advances can be implemented such as the possibility of buy directly from the ad. In the Amazon store, of course. The experience falls. Of course, there is a principal harmed in all this: the client who sees how the ads multiply without being able to do anything to stop them. All this happens while the promised higher qualities in image and sound, such as 4K among others, are not standardized except the opposite. On Amazon herself, for example, Dolby Vision and Dolby Atmos They disappeared from the Basic Prime Video Planwhich, for practical purposes is a rise in the cost of the service even if the rate does not change: less quality, more advertisements, in increasingly degraded services. In Xataka | Netflix has tired that all its series and movies look like Netflix series and movies. And you have a plan to change it

Temu has been an advertising reef for years for the US Big Tech. That ended

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In February 2024, the 58th edition of the Super Bowl was held, and during the break a very special announcement was issued. It was titled ‘Shop Like A Billionaire‘(‘ Buy as if you were a billionaire ‘) and published it Temuthe Chinese e -commerce giant. That turned out to be a swan song more than anything else, because this Chinese company (along with others like Shein) now has a very complicated future in the United States. Temu’s advertising expenditure on Big Tech collapses. As revealed In The New York Timesin the two -week period that began on March 31, Temu spent 31% less on Facebook advertising on Facebook, Instagram, Tiktok, Snap, X and YouTube of what did it on average on those platforms in the previous 30 days. The data are from the Consultant Sensor Tower, who also stressed that Shein also lowered her advertising investment: 19% those two weeks compared to the average in recent periods. Temu and Shein spent barbarity. Both companies were two of the large sources of advertising of the US Big Tech. According to The Wall Street JournalTemu invested 2,000 million dollars in advertising in goal in 2023, and was also one of the great advertisers in Google. In The New York Times they cited an equally striking estimate: according to Bernstein Research data, Temu spent 3,000 million dollars in marketing in 2023. Picture drop. But the panorama has changed radically. On April 5 Temu represented 19% of all ads published in Google Shopping in the US, but that figure fell to 0% a week later. Shein went from 20% to early 0% on April 16, according to data from the Tinuiti consultant. Apps fall into rankings. So far the mobile apps of Temu and Shein used to be among the 10 most downloaded in the United States. Now his popularity is falling, and they have left that top 10. Target warns. Susan Li, CFO of Meta, said in a recent conference with investors that some Chinese electronic commerce companies – without specifying – had reduced their advertising expenditure. Last year Chinese advertisers generated 18.4 billion dollars of target revenues. That represented 11% of the total and twice what was achieved in 2022. Pessimism is spread. Snap indicated after presenting financial results that “a subset of advertisers” had cut the advertising expenditure due to changes in shipments to the US. They did not want to provide estimates for the current quarter indicating that tariffs generated uncertainty. Google also showed its concern: its business director, Philipp Schindler, explained that changes with “obviously causing a slight setback to our advertising business in 2025”. The end of “of minimis“. Donald Trump, president of the United States, He signed in April an executive order for which the rule is put in the end of minimis. This exception has allowed for years that packages with value below $ 800 can enter the United States without paying taxes. It is a mechanism that platforms such as Shein or Temu have used to offer really competitive prices in their merchandise, but others such as Amazon, Etsy or Ebay have also benefited. Trump already warned. In February, the US government began its particular tariff war against China, imposing 10% tariffs on all types of Chinese merchandise. The end of the exception of minimis -carrying almost a century Activa – was actually an announced death, and its impact is huge, both in China and in the US. Trump momentarily suspended the exception then, but it is now when it is disabled indefinitely. Temu stop sending to the US. The Executive Order has caused Temu stop all shipments from China to US buyers. As they point out In CNBCa CNBC spokesman has indicated that all sales in that country are now managed by local sellers and are completed from the country itself, precisely to prevent tariffs from affecting those sales. Before the change, buyers tried to buy Temu products sent from China They faced each other At “import rates” between 130 and 150%, which caused many of those products to fold their price. Image | Goal | Freerlaw In Xataka | Chinese companies have found a “shortcut” to dodge US tariffs: re -estate in South Korea

Justice declares illegal part of its advertising business

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Google’s position as One of the most powerful actors on the Internet begins to crack under the pressure of the courts. The last setback for the Mountain View company has arrived with a defeat in the trial for advertising monopoly promoted by the United States Department of Justice. In a resolution signed this Thursdayfederal judge Leonie Brinkema has concluded that Google incurred anti -competitive practices in two key markets: that of advertisement servers for editorial groups (where she dominates with DFP) and the advertising exchanges of the Open Web (through ADX). Ads servers, such as DFP, owned by Google, are technical infrastructure that use many digital media to manage What ads are shown, when and who already. They are not the only market option, but one of the most widespread, especially among large editors. In practice, they act as the digital advertising command center. The second front is that of the advertising exchanges of the Open Web, the open environment where different actors, such as advertisers, agencies or media, bid in real time for advertising spaces. This ecosystem coexists with other alternatives, such as platforms controlled by Facebook or Amazon, but remains a key piece of the programmatic market. Adx, Google’s solution, is one of the main actors in this segment. According to the court, the company combined both products illegally For more than a decade, forcing editors to use all their technology if they wanted to access those auctions. That integration reduced the alternatives of the rest of the actors and left Google with the absolute control of the process. The question now is how to dismantle monopoly Brinkema considers that this strategy not only eliminated rivals, but also harmed the media, who saw their advertising income reduced, and advertisers, who ended up paying more. The sentence argues that any benefit derived from this integration is widely exceeded by the damage caused to the competition. From here a new stage opens. The judge has asked the parties to present a calendar to study the so -called “structural remedies”, that is, the possible measures that could be imposed following this ruling. Among the options that consider the Department of Justice is the forced separation of DFP and ADX as independent companieswhich would mean the heart of the Google programmatic advertising business. The sentence does not order that division at the moment, but the possibility is on the table. What happens in this phase can mark a before and after how digital advertising is managed. This part of the business meant about 30.4 billion dollars in revenues in 2024, approximately 9 % of the group’s global billing. Although the judicial decision does not affect other Google advertising services such as search advertisements, YouTube videos or Google Maps advertising, it does question the architecture on which its advertising strategy is supported in the open web environment, where until now it worked as a player who dominated all the pieces of the board. During the trial, the Court listened to media editors such as Use Today or the Daily Mailto advertising agencies, to rival technology companies already executives of Google herself, including the head of YouTube. All contributed information about how the Mountain View giant was closing the passage to other advertising solutions through internal decisions, conditioned contracts and technological changes designed to benefit only their own tools. The Department of Justice also denounced that Google eliminated internal conversations that could serve as proof and abused legal privilege to hide information. Although the judge has not yet resolved if he will impose sanctions for it, it makes clear in her letter that the responsibility for monopoly has already been accredited. This case adds to other open fronts against the company. In 2024, another federal court had already declared that Google maintained an illegal monopoly in the searches market, a process that also remains open waiting for possible corrective measures to be decided. In addition, the company has been sued in other states for the control of its application store, while the United States Government has also brought Apple, Amazon and Meta in parallel causes. Together, this new ruling against Google reinforces an idea that a few years ago seemed unthinkable: the era of technological impunity is coming to an end. For the first time in decades, the big digital platforms face not only investigations, but to firm convictions that could change the way they operate on the Internet. Images: Greg Bulla | Rubaitul Azad Images | The United States has tired of the monopolies of great technological ones. And wants to start “chop them” with goal

launch an unlimited chatgpt and full of advertising

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Google taught the world that extraordinary income could be achieved offering free products. During the last quarter of the century he has exploited conscientiously The famous “If you don’t pay for the product, you are the product.” He has offered fantastic services (Gmail, Maps, Search, YouTube) for free, but with a big condition: in them collect information and shows ads. Users have compensated us, and despite whom, despite the privacy included – most have ended falling into their nets. Many companies do the same and offer at least free or cheaper versions of their services if we accept that ads (Spotify, Netflix) are shown, but curiously the world of AI does not just adopt that model. In fact, OpenAI raises a classic freemium model: The free version of Chatgpt allows access to some of its functions, but only in a limited way. You can ask a certain number of questions a day and you will not have access to their experimental or more advanced models and functions (Operator) or, if you have it, it will be almost testimonial (Deep Research). To “unlock” those capabilities touches to pay, and Sometimes it’s time to pay a lot. Arriving before anyone with chatgpt and improving it constantly has worked. OpenAI already has 400 million weekly active users, a 33% increase on the figure they had just three months ago. Chatgpt has managed to be “the AI ​​of the town”, which is the same as Google with its search engine, but Google ended up deciding that to continue growing the ideal was to offer a free service for users but full of ads. The question is whether that will end up going with AI. The question is no longer so much if we will see intercalated ads in our conversations with the chatbots, but when we will see them. Some believe that is inevitable. Perplexity was one of the first to raise that possibilityand the question is no longer so much if we will see intercalated ads in our conversations with the chatbots, but when we will see them. That is precisely what Ben Thompson also states In Stratecherystating that OpenAi “has moved too slowly: At this point the company should have a version with advertising (…) Openai is very interested in offering free users the best models from the point of view of competition and being profitable, and that means advertising. “ That’s how it is. As happened with Google, offering a complete, free and advertisement product is the almost inevitable path for OpenAi (and for its competitors) because it is the form (perhaps the only one, as Thompson argues) to conquer the world and all those users who want Use those options, but without paying them. And there are many, as Google has demonstrated with its platforms. Thompson explains that offering a free version with advertisements “maximizes the market to which it can be directed, and at the same time allows continuously increasing user income.” But that does not mean that Openai You cannot or will not have premium subscriptionsand in fact like any other company in this sector, combining advertising with subscriptions is the clear model for consumer content companies. On another level, of course, there will be companies. Google offers subscriptions such as Google One (more aimed at individuals) and Google Workspace, more companies oriented. In it includes things such as business email accounts, storage, business support and special controls: it is a twist on its free services, but it is a return without advertising and very thought for companies. OpenAi could apply the same story. He is already doing it with his Pro, Teams and Enterprise plans, who are precisely aimed at those business environments and will continue to make sense. And yet They have a golden opportunity To conquer many more users. One that, we want it or not, is full of ads. We will see if they do. In Xataka | There are too many AI models. That raises a true death sentence for Anthropic and Claude

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