Apple’s folding sounds more and more strength. It is a golden opportunity to change the smartphones market

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We have been with the cantinela for years that “next year, Apple will present its folding smartphone.” And no, there is not always water in the river When it sounds. However, this start of 2025 starts with increasingly solid tracks About this project. The last They are related to Chinese manufacturer Lens Technology, who will supposedly manufacture the ultrafine glass that will supply 70% of Apple’s orders. Some of the company’s plans are also detailed to improve existing products. The problem? We have been with folding phones on the table for years, and they still do not be mature. Apple’s plan. Rumors are increasingly lighter, and everything indicates that in the first half of 2026 the company will make its folding iPhone known to the world. Apple would like to lose the closest part of the hinge, to achieve a greater thickness in the ultra -laced glass sheet and improve the durability of the product. Lens Technology would be the main glass manufacturer, with Samsung Display as a screen supplier itself. Technology to create a product that aspires to be the maximum reference in its territory. A little mature market. Foldables still do not democratize today. The price might seem the main reason, but we are strict, a Galaxy Z Flip6 it costs practically the same as a Galaxy S25+ And less than a Samsung Galaxy S25 Ultra. The problem of folding, despite the fact that manufacturers promise thousands of folds, is that they continue to throw durability doubts. A quick walk by Reddit shows Samsung mobile problems, Huawei either Xiaomi. In fact, in my own particular case I have suffered the wear and tear of the occasional folding … in just one week of use. A Chinese crown. If they ask you who is the king of folding phones, Samsung may come to mind, but it is not. Huawei It is, by far, the most folding company sells worldwide, well above Samsung, Honor and Motorola. The success of its folding range in China will not be easy to replicate for Apple, who may seek to settle in Europe as the main reference and popularize this telephone concept. Despite these figures, the folding market is still a minority. The question is whether Apple’s proposal will continue to be a niche product or if it will make the turns change. Image | Xataka In Xataka | The dream of mass folding mobiles remains distant. They are still expensive and fragile

Deepseek has given the starting gun in the race for a cheaper AI. And China starts with advantage

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Deepseek echo resonates three weeks after stirring the foundations of the industry of the artificial intelligence (AI). And possibly will continue to monopolize attention for much longer. After all, this model created by the Chinese company High-Flyer has been transformed In a symbol for China. In this Asian country there are dozens of companies involved in the development of AI, but none has so far made so much noise in such a short time As Deepseek. Also, according to Reuters Several experts in this sector have predicted that the open source nature of this model and its low access rates through its own API (application programming interface) could promote the adoption of AI and the development of applications for this technology for this technology . In Deepseek practice it has the ability to help Chinese companies cope with better Export restrictions of the avant -garde GPUs produced by US companies, such as NVIDIA or AMD. Huawei and other manufacturers want to expel Nvidia from the Chinese market Nvidia is losing competitiveness in China. It is inevitable. The H20 GPU on paper is much less capable than the most sophisticated chips that Jensen Huang’s signature currently sells. At the moment the Ministry of Industry and Information Technology of China has not officialized anything, but the administration led by Xi Jinping has restricted since last August the purchase of GPU H20 of Nvidia by Chinese companies. GPUs for Chinese are appreciated by companies such as Bytedance for their good performance in inference tasks On the other hand, Huawei has lists its own GPU for AI, the chips ascend Ai, for more than five years. During this period of time it has been refining them and increasing their abilities with the purpose of matching or even overcoming the performance of the chips A100 and H100 of Nvidia. “Training is important, but it only happens a few times. Huawei focuses mainly on inferencewhich, ultimately, will give us access to more customers “, Ensures Georgios Zacharopoulosa senior researcher of AI who works in the Huawei laboratory in Zurich (Switzerland). During the last weeks Huawei and other Chinese chip designers for AI, such as Hygon, Enflame, Tsingmicro or Moore Threads, have declared that their solutions will be compatible with the models of AI developed by Deepseek, although for the moment they have barely given more details. The interesting thing, and this is the authentic trick of Chinese companies, is that their GPUs, especially Huawei Ascend 910b chips, are appreciated by companies such as Bytedance for their good performance in inference tasks. Inference is broadly the computational process carried out by language models with the purpose of generating the responses that correspond to the requests they receive. Anyway This declaration of Lian Jyechief analyst of the omdia technology consultant, expresses very well Why Deepseek is a great opportunity For Chinese GPU manufacturers: “This development is very aligned with the abilities of Chinese designers (…) GPUs for Chinese and require a more localized and specific understanding of the industry. “ Image | Huawei More information | Reuters In Xataka | The Nvidia pulse and US administration becomes more virulent. The B20 GPUs for danger

The problem of buying a house in Spain is no longer just its price. Is that you have less than 73 days to decide

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Two and a half months. Something less even. In a real estate market marked by the mismatch between supply and demand and in which Operations increase of sale that is what lasts on a home in available: two and a half months, 73 days To be more precise. A few years ago that data exceeded the 90 days. They are just that, figures, raw data, but they act as a thermometer of the sector. In fact there are cities, especially those that have tension markets, in which the deadline is even lower. A market for fast. In Spain the real estate market has its peculiaritiestrends and Factors susceptible to interpreting in different ways, but of course something is clear: they buy the fastest. He last report Prepared by Technocasa and UPF, it shows that, on average, in 2024 only 73 days were needed to sell a home. The data is interesting for several reasons. First because it is two days less than in 2023. Second, he delves into a trend that dates back to the beginning of the decade, when the properties took average for more than three months to find a buyer. In 2020 the average was 94 days. Beyond the average. 73 is a statistical indicator, the average of sale for the whole of Spain. If we go down to detail and consult the segregated data at the territorial level we verify that there are locations in which the period in which sales are closed is considerably shorter. In Barcelona that average was only 68 days, in Valencia of 67, 66 in Malaga, 62 in Seville and 61 in Bilbao. The market in which the properties last The Madridwhere the brand is in just 60 days. A market, two realities. The report of Tecnocasa Group and UPF Also verify that not all properties run the same fate in the market. According to their data, 55% of homes have been selling less than half a year. Moreover, almost 37% is announced on online platforms and real estate agencies for just three months. In the opposite pole, almost a quarter of the properties (23.6%) have been available for a year or longer. One of the keys could be its overvaluation. The report estimates that in the most ‘veteran’ homes it exceeds 18%. Why is it important? From what he tells us about the market. The authors of the report verify a clear mismatch between the demand, upwards, and an offer that thinns. Two data arrive to check. While 2024 closed above the 266,000 active purchase applications, which is 80,000 more than during the same period of 2023, and the number of potential buyers grew by 39% in December, the housing offer has moved in the direction opposite The Technocasa and UPF report estimates that it fell 9.3%. City Necessary days for sale Saragossa 76 Barcelona 68 Valencia 67 Malaga 66 Seville 62 Bilbao 61 Madrid 60 “A boiling market”. The study calculates that if in an area with a 5,000 -homes real estate park there was an average of 70.9 properties for sale in the late 2023, a year later that data was significantly lower: it was already around 64.3. The result, points to The country José García Montalvo, Professor of Economics, is “a boiling market”. “What we are seeing is that demand is squeezing much more than the supply, which is still insufficient,” emphasize The UPF expert. Another of the keys that help to understand the market is access to financing. The study detects an interannual increase in the average amount of mortgages, which is added to other indicators on credit. For example, registrars of Spain It carries several months verifying a sensitive increase in mortgages. “It’s a real casting”. The phrase is again from García Montalvo and summarizes the reality of the Spanish real estate market, at least as drawn by the Technocasa and UPF report. “The properties have hardly time to appear in the listings before multiple offers compete for them in an authentic casting,” Comment The expert. In a similar line, the director of Analysis of the Tecnocasa Group, Lázaro Cubero, Explain that last year there was “a very important demand increase.” “A 39% increase in a single year is not usual,” duckin reference to the increase of potential buyers that the report detected with respect to December 2023. The other indicator: prices. The time it takes for a home to find a buyer is not the only clue that tells us about demand and supply. There is another even more eloquent indicator: prices. After calculating the measure of a selection of cities, the Technocasa report indicates that in the second semester of 2024 the M2 stood at 2,802 euros, 12.13% more than during the same period of 2023. The report is also interesting for another reason. Its technicians estimate that the price in the second semester of 2024 was more or less at levels of mid -2005, but still far from the dimensions that were reached during the real estate bubble, between 2006 and 2007. In recent weeks Some experts They have pointed out that the M2 would have already exceeded the 2007 values, although everything indicates that the Sorpasso It focuses only on nominal prices, not real. That is, this calculation obviates the effect of inflation. Does it happen only in sales? No. The sales rate will be increasingly agile in the sale market (at least among the properties not excessively overvalued by its vendors), but pales compared to the tempos of the residential rental market. At the beginning of 2024 idealista calculated that 18% of homes They were leaving in their portal did not last 24 hours free. Moreover, in some cities the percentage of homes with a fleeting step by real estate was even greater: in Tarragona they were 31% and in San Sebastián 29%. Images | ZHIYUAN SUN (UNSPLASH) and Jonas Denil (UNSPLASH) In Xataka | Spain urgently needs to build thousands of homes. In the Basque Country they have … Read more

GPT-4.5 It is the demonstration that using more GPUS and more data is no longer useful

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In the last two years we have seen how companies that develop AI models have not stopped showing voracity almost without limits. They bet on climbing and using more data and more GPUS to improve those models. However, there has been a surprise: it turns out that this strategy no longer works. GPT-4.5 will be the last of your lineage. We have always associated with chatgpt with the traditional models “that do not reason”, although in recent times it also gives Access to reasoning modes. Even so, its current base is GPT-4Oand that model will have a last successor. It will be GPT-4.5, which will not be renewed. That is precisely the interesting thing. Climbing no longer serves much. As they point out experts like Gary MarcusGPT-4.5 It seems to be the finding that spending more and more money on climbing, using more and more GPUS and data to train models no longer makes no sense. OpenAi’s hope was Orionwhich aimed to be GPT-5, but it is not: it is (probably) GPT-4.5. Shock against a wall. The jump in performance and capacity It was never the expectedwhich resulted in the deceleration of AI. At least, of the generative AI that does not reason. That of course seems to have collided with a wall, and can no longer improve. We are, in the face of a change of total focus towards reasoning models. It is happening to all. GPT-4.5 is the acceptance of this new reality by OpenAI, but there are many other AI companies that are in the same situation. The new versions of the models “that do not reason” do not just arrive. Grok 3 does not arrive and Xai is staying behindbut we have also not seen Claude 3.5 successor and we don’t know what Anthropic is working. Google just Present Gemini 2.0but the leap in capabilities with respect to Gemini 1.5 is not spectacular, at least if we do not take into account its reasoning version, Flash Thinking. I told you. Experts like Yann Lecun, head of goal, since warning that this strategy of “more data and more GPUS” had an expiration date. Ilya Sutskever, Openai co -leaflet and now with her own startup of AI, It also made it clear months ago. For him the massive training of an AI model using a large set of data without labeling so that the model detects patterns and structures no more than itself, and even trying to do it more and larger, also did not offer too many advantages. So, why spend so much money? If traditional models can no longer advance with that climbing, the question is obvious: why are companies investing billions of dollars in data centers? The answer is diverse. First, the climb is still useful to improve the models and make them behave better and comment less errors. Data centers make sense. But it is also the section of inference: that gigantic infrastructure in which companies are investing is not so much to train models with the traditional approach, but so that hundreds or even billions of people end up using AI in their day continuously. That is the current bet. That live the models that reason. The deceleration of the AI ​​that takes time speaking is not “of the whole AI”, but as we say of the traditional generative models that did not reason. The new models such as O1, Deepseek R1 or Gemini 2.0 Flash Thinking are clearly the trend: increasingly precise and with answers that have more and more quality and really help us to trust them. To do work for us almost “blind.” We have advances in AI for a while. The AI ​​still has a long way forward. That the climbing approach (more Gpus, more data, this is war) does not make much sense, because there are other paths. Many. And that of reasoning models is just one of them. Image | Amazon In Xataka | OpenAi wants to be the new Google with GPT-5: You will ask and the AI ​​will already decide how it answers you

Spending many hours in a row in front of the PC is more bearable with Sihoo Doro C300, the ideal chair to avoid back pain

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Choosing chair to work or study at home is key if we want to avoid suffering those annoying back pain. The well-known Sihoo brand has several that can come great for this, being possibly the Doro C300 one of the best quality-price that we can choose if we seek comfort and a design designed to avoid bad positions. And be careful Because now we can take it at a brutal price: only 299.99 eurosthat we can also reduce 10% more if we use the XST10OFF code. SIHOO DORO C300 ERGONOMIC CHAIR * Some price may have changed from the last review A chair with dynamic lumbar support and designed to have good support always Although many users are launched by gaming chairs thinking that they are the most comfortable, the truth is that the office chairs They are a better option for our health. This Sihoo Doro C300 It will come great to be in front of a PC for many hours in a rowalways being comfortable and with a good position to take care of our health. One of the points that suffers the most from our body when we are sitting is lumbar, and precisely for this reason the C300 It has A body tracking system for this area. Thanks to this system, the chair will adapt at all times to our movements. This is the difference of most market chairs, since these have a rigidity that can go wrong for certain positions, something that does not happen with the C300. The support follows this same line, designed so that we have well supported our backs all the time. In fact, We can recline up to 130 degrees In those moments that we have rest or simply want to relax some of so much work stress. Here it also applies, in a great way, the body monitoring of which we talked above, so even very reclining we will have a good posture. Of course, we cannot ignore your seat, another key point to choose a chair. This is designed so that our weight is distributed correctly, causing us not to have any pressure on the thighs. In addition, it is manufactured (like support) in mesh fabric, Resistant to the passage of time and ideal in summer. His support, which is padded so that we can place both arms comfortably, They can be moved in 4 directionsmaking it very easy to configure them. A quite interesting point of them is that they are synchronized with the support of the seat when it is reclined, so we will always have them well placed. We cannot forget another key point: The headrest. This element is very important, since the neck is another of those parts of the body that suffer a lot. That of the C300 It can be adjusted with a simple mechanism, up, down, forward or backward. Moreover, you can even turn in small pleasant, everything we always have the best posture. Its pro version goes a little further, with more configuration options If we want to level up and our budget allows us, we can opt for the Pro version of the C300. This chair is identical to the previous one in several aspects, but it improves some parts to offer a more comfortable experience still. Its PVP is 799 euros, but right now we also have it on offer with a great discount: it stays in 559.99 euros. SIHOO DORO C300 PRO CHAIR * Some price may have changed from the last review In what points does this Doro C300 Pro de Sihoo stand? Without a doubt, its star point is easy to adapt to the height and weight of each person. The pro model is ideal for almost everyoneand can be adjusted comfortably for users of 1.50 to 1.90 meters. Not only that, but also your seat is bigger that you can adjust in depth as we want. Another very interesting element we have in your armrests, that move on in 6 different directionsthat is: up, down, forward, behind, in and out. This is especially useful if we are gamers, since to have comfort and precision you have to adjust them very well. Its support can be reclined a little more than the previous C300 (up to 135 degrees) and has A simple control on the side to adjust everything: From support to the seat. It doesn’t matter if we prefer this model or the previous one, any of these two Sihoo will give us what we are looking for: being comfortable and making the long hours of work or study more enjoyable. Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Sihoo In Xataka | Purchase guide of how to make your job at home ergonomic In Xataka Selection | How to set up your home office: Guide for the purchase of supports, monitors and other peripherals, cables, headphones and more

Spain has tired of Ryanair’s practices. And the airline is going to hit where it hurts the most: the provinces airports

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“Before a clown uploads prices.” The communications escalation between the government and Ryanair has reached its peak. Or we imagine. Because we can imagine that it will be complicated to exceed the promotional campaign launched by the airline to sell tickets for less than 20 euros. Michael O’Leary, Ceo de Ryanair, has recorded a video To show his disagreement with the fine imposed by Spain, receiving an extra when carrying a hand suitcase in the cabin of the plane. All more or less normal if it were not because next to O’Leary there is a photograph of Pablo Bustinduy, Minister of Consumer, caricatured like a clown. The promotion of new low -price tickets has continued with an advertisement on its own website in which they encourage purchase and use the image of Bustinduy, again a clown dress, as the main cause of an alleged future rise in prices of the tickets. “It is not my style to participate in the eccentricities of a foreign millionaire,” said Bustinduy in what is the most media controversy but after which, without a doubt, a much greater problem is hidden that threatens the smallest and flows airports of passengers. A threat that empties airports To understand the whole Crossing statements between government and Ryanair You have to leave a few months ago. On November 29, a fine from Spain was confirmed to Ryanair, Vueling, Easyjet, Norwegian and Volotea with a sum of 179 million euros. Of that amount, 107,775,777 euros fell to the Irish company. The economic punishment came after the government understood that the collection for hand luggage and charging for selecting a seat with dependent people was an abusive practice. The complaint had been filed by Facua And in summer the General Secretariat of Consumption and Game has already proposed a sanction of 150 million euros. Then a period of claims was opened so that the airlines could defend themselves. All resources were dismissed and the government ended up raising the amount referring to that The practices had continued And, therefore, the illicit benefits had continued to grow. This reached the sanction of more than 100 million euros for Ryanair and the sum of 179 million euros for the total of sanctioned companies. The government’s decision was based on a resolution of the Court of Justice of the European Union of 2014 that has decided to apply the modified standard in 2022. That year, the Ministry of Consumer, then led by Alberto Garzón, modified the consumer law to be able to sanction the big companies incurred in fraud. Ryanair, obviously, It is disagreement of the application of the norm. Europe has called to declare Spain. Now, the government will have to give explanations in front of the EU Pilota mediating referee designed to resolve conflicts between the European Commission and the Member States. Which They allege from Ryanair It is that it is true that the European Union forces to guarantee a transport of luggage free of charge to the plane ticket but that regulation does not establish measures and that, as there is no “standard” cabin suitcase, so they charge for transferring this luggage It doesn’t fit everything on the plane. Goodbye Jerez and Valladolid While all this happens, Ryanair has acted with other pressure measures. Alleging that Aena rates They are too high and that they will rise in the future, the Irish company has already announced that He will leave for the airports of Jerez and Valladolid. In addition, it will reduce its activity by 61%in Vigo, Santiago de Compostela (-28%), Zaragoza (-20%), Asturias (-11%) and Santander (-5%). In total, the volume of travel it provides in these airports will be reduced by 18%, eliminating 800,000 seats in the total sum of the 12 affected routes. These rates, which are used to guarantee the basic services of airports, from cleaning and safety to the transfer to the plane itself, have a cost of 10.35 euros per middle passenger and They are “of the lowest in Europe”they point out from Aena. In 2021 this rate froze until 2026 but last year they rose 4.9%. In 2025, CNMC frozen prices again. Ryanair has used advertising contracts for municipalities and autonomous communities in exchange for keeping routes in the lowest traffic airports The pressure measure that Ryanair has exercised is to point to less busy airports but where his presence is essential to keep them alive. The company knows that Spain is a holiday destination in the mind of any European but also has in its hand to leave abandoned, or almost, cities with airports of less entity. For example, In Valladolid there are 15 flights counted In the next two weeks, seven of them are from Ryanair. His march endangers the use of a dozen workers. What the company offers on many of these flights from smaller cities are journeys abroad. In Santander Just a few flights are those that do not have Madrid or Barcelona. One of them is managed by Binter, to the Canary Islands, but the others (London, Dublin, Rome or Valencia) Ryanair lends them all. His departure leaves with hardly any possibilities of flying to the Cantabrians to other places that are not Madrid or Barcelona. From the government they defend themselves by ensuring that the operational rates in these destinations are very low and that they barely reach two euros per average passenger. In eldiario.es They explain well that the companies that operate in these spaces have used the money of the municipalities and the autonomous community to, without delivering direct aid, guarantee that the airport (born of the bubble before 2008) continues to function with strategies such as projecting local advertising in airlines airplanes. To give an example, in the digital medium they explain that last summer The Cantabria government delivered 18 million euros in public promotion to Ryanair. That same mechanism has been used by the company for years to serve new air spaces. At the moment, more than 60% of the travel … Read more

The founder of Deepseek has been placed in just two weeks among the greatest fortunes of Asia. But it depends on who you ask

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The presentation of Deepseek R1China’s artificial intelligence model has shaken the foundations on which AI in the West was being built. A priori, this model would have achieved similar results to those of OpenAi, but with only a fraction of its cost of development, something that has then had its nuances. All this Financial tsunami In AI has left a clear winner: Liang Wenfeng, CEO of Deepseek and one of the seven founders of the company. Thanks to the success of its AI model, Wenfeng has become a Milmillonario, although no one knows for sure if their fortune has an assessment of 1,000 million or 150,000 million. It depends on Who is asked. The key is Deepseek. In relative terms, the Fortuna Liang Wenfeng At least 84% of the value assigned to Deepseek amounts to 84%. Therefore, the key is to determine how much Deepseek is valued to establish the fortune of its main owner. The problem is that, just like companies like x Openai, Spacex, Neuralink and many others, the company’s value is not public by not being quoted in the stock market as It is NvidiaApple or Microsoft. In this case, the market price Determine the value of the company. However, in the case of private companies, that value is given by third parties. For example, OpenAi’s different financing rounds have served as a framework to establish an assessment of the company, placing it around 157,000 million, according to Forbes. The same goes for Spacex that, after its last financing round, its investors estimated that the company was worth 350,000 million dollars, As reported Bloomberg. With China it is not so easy. Depseek was created as a secondary research project promoted by Wenfeng within its High-Flyer Investment Company. As published by Forbes, Depseek does not seem to have received third -party investments, so there is no external agent that can offer a founded assessment. Given the opacity of the investments of Chinese companies, the tracking of new assessments becomes complicated. The only alternative that remains to know the estimated value is comparing it with its equivalent rivals. Approximate estimates. As published by Bloomberg, seven AI experts and startup founders have estimated that Deepseek’s value would remain between 2,000 million and 30,000 million dollars, although there are more extreme assessments that give figures between 1,000 and 150,000 million dollars. “It is basically impossible to give a convincing response in this case because it is a private and secret company that is financed internally with the commercial gains of the founder,” declaredBloomberg Jeffrey Emanuel, founder and executive director of the Blockchain Pastel Network Startup. One from Those rival companies which can serve as a reference is Anthropic, which thanks to Amazon financial support He has achieved one 60,000 million assessment. The French Mistral AI also would enter that comparisonand its valuation has been 6,000 million dollarsso the most moderate average range seems to be the closest to the reality of the Chinese company. Estimation of the fortune of Liang Wenfeng. Based on those most conservative estimates, Wenfeng’s fortune would move between 1,680 million and 25.2 billion, only in regards to his participation in Deepseek. However, we must not forget that Depseek is only Wenfeng’s “Side Project”, and that his main job is in high-flyer. Based on financial records, Forbes estimated That the Wenfeng Investment Fund has about 8,000 million in assets, so the company values ​​in about 240 million dollars. Therefore, participation in High-Flyer would contribute about 180 million dollars more to the fortune of Liang Wenfeng, placing it in the select Milmillonarios Club that They have made fortune thanks to the AI. In Xataka | The next border of the super farms is no longer to be Milmillonarios, is to be Billionaires: Musk, Zuckerberg and Bezos are candidates Image | Deepseek

“The most powerful AI will remain from the US”

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The artificial intelligence (AI) is a technology with a critical value for the great powers. In fact, the chips war that is freeing the US and China currently revolves around it. And he does it because Your applications are presumably unlimited. The AI ​​is already being used for medical diagnosis through image analysis, to design new drugs or to produce new materials, Among many other possibilities. But it can also be used to develop very sophisticated weapons. The countries led by Donald Trump and Xi Jinping are disputing world supremacy. It is no secret. In fact, the government led by Joe Biden openly recognized the document that collects its National Security Strategy October 2022 that China has the necessary capacity and resources to dispute the US Its world leadership position. Anyway, at the current situation, AI is an essential resource, and having the best technology can tip the balance definitely to one side or another. US hints what will do whatever it takes to protect your leadership Just a few hours ago James David Vance, the US vice president, has pronounced a speech During the last day of the summit dedicated to AI in Paris in which he has expressed very clearly what the position of his country is in this area: “The most powerful artificial intelligence systems are built in the US with chips designed and manufactured in America (…) USA is the leader in AI, and our administration plans to keep it like this. , transformative applications “. “The most powerful AI systems are built in the US with chips designed and manufactured in America” Everything that this politician affirms is true, with a single exception: the GPUs for the most advanced available are designed by US companies, such as Nvidia or AMD, but the TSMC manufactures them in their Taiwan plants. Presumably in the medium term can do so in His new Arizona factories (USA), but At the moment they come from Taiwan. However, Vance had more to say. Something very important that clearly reflects that the US government will take the measures it deems appropriate to maintain its leadership in the field of AI. “The computer power that this chain requires is essential for the advance of AI technology, and to safeguard the advantage of America, the Trump administration will ensure that the most powerful AI systems are built in the US with chips designed and manufactured in America”, JD Vance has sentenced in an obvious declaration of intentions. At the moment the only country with the ability to play leadership to the US throughout the AI ​​value chain is China, and it is evident that the best weapon that the US government can fly in front of its Asian rival are the sanctions that are already It has been deploying for years. What is not clear is what margin of action still has ahead. Image | Google Deepmind More information | Livenoow from Fox In Xataka | We already know the secret of the extreme efficiency of Deepseek: it has dodged the Cuda de Nvidia standard

Estrella Galicia has decided that the star ingredient of his new beer is Valencia. And that is a risky bet

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Yesterday, by surprise and before The suspicion of not a few, Estrella Galicia presented The one that would probably have been the most extravagant (and risky) product of its extensive catalog, which by the way are already including beers With perclabes either peppers: A BRIK of Special broth For Valencian Paella. It sounded crazy. And it was. There is no such broth. Nor will exist. What the Galician company is planned to launch is a “special Valencian edition” of its beer, something that announces almost on the eve of the Valencia failures. Beyond what the Galician company does the movement says a lot about where the beer sector walks. Paella Estrella Galicia broth? Sounds weird. And it is logical because it is. Yesterday Galicia surprised his own and strangers announcing a “broth for Valencian paella” (sic) Through its official profiles of Instagram, X and LinkedInin which I include even photos of the product, in whose container it could be read in great ‘Estrella Galicia’. The announcement was replicated in networks and there was a good handful of media that echoed the launch, clarifying In some cases that they had tried unsuccessfully to confirm the news with the company itself. They did not get it. And there was a reason. Click on the image to go to Tweet. NO BREATMENT, SPECIAL EDITION. It sounded like a marketing campaign. And there have been no surprises. It was. Estrella Galicia has confirmed it today through the same channels, with A video Shared in networks in which the cake uncovered: “Yesterday we launched our broth for Paella Valenciana and you put us to broth. Quiet, it was a joke.” The stitch goes with thread and in the same piece they take the opportunity to announce the product that they intend to launch: a beer ‘special edition Valencia’. Wrapping in tradition. What did the broth for Paellas come? Why yesterday’s message? Was it only a hook to gain visibility? Yes. And no. The campaign has served Estrella Galicia for something else: in addition to effectively multiplying the repercussion of the launch (that of the new beer, not the broth Fake) has allowed him to emphasize the leitmotiv of its commercial strategy, the basic idea of ​​its product: tradition. The Galician firm wants to reinforce in the Valencian Community. And curiously he wants to do so associating himself with the image of local culture. “This broth (that of Paella Estrella Galicia) has never existed. We would never do anything like that because, as you, we understand the value of our recipes. And here is our only secret ingredient is to respect the ingredients,” ensures the brewer in the video with which he announced his new Valencia 2025 edition. Click on the image to go to Tweet. Valencian, why? In summary: Estrella Galicia associates its image to the defense of tradition in a market, the Valencian, in which the bottles of the Rivera Children’s Corporation have already been worked on an important hole. In 2023 The provinces It echoed A study which revealed that, although in the territories close to the region, consumers opt for Mahou, star of Levante, Amber or Estrella Dam, the favorite beer of the Valencians was the one made by a company from the other end of the country. The question that leaves its launch is … What is special and Valenciana the special Valencian edition? The company does not clarify it. Is limited to ensuring That the drink will be “a tribute” to the passion of the community through the paella, but without going into details or deepening how it will elaborate or get it to differ from the rest of its catalog, beyond the labeling. Barrels … and maps. The star campaign also talks about something else: to what extent the brewer is a market played and distributed in Spain. A few months ago Datacentric elaborated A map of favorite beer brands by autonomous communities that demonstrate the clear (and pronounced) differences at the territorial level. In the Peninsular Center, Mahou reigns, Cruzcampo does it in Andalusia, in Aragon it is amber, in Catalonia Estrella Dam, in Murcia stands out Estrella de Levante and in much of the rest of the country Galicia makes it star. Beyond the preferences for reasons of historical and cultural roots, the weight of the Galician company at the state level does not surprise. If Star Galicia has highlighted for something over the last years it is his aggressive marketing strategy. His bottles have ended up to Cristina Pedroche and Chicote during New Year’s Campanadas. Even of the influencer Chiara Ferragniwho a few days ago posed with a bottle For the 28.7 million followers on Instagram. Click on the image to go to Tweet. The importance of figures. Campaigns such as Valencia also tell us about something else: an industry, the brewer, in full expansion and has been looking for new margins towards which its market widen. Although alcohol consumption is experiencing deep changes In Spain and distancing Of young people and frequent drinking intake, the beer sector has excelled in recent years due to the efficacy of its strategy. How has consumption evolved? The Statista tables They reflect that the total volume of beer consumed in Spain grew in a practically sustained way (with the impasse of the pandemic) between 2012 and 2023, following a opposite trend to that of the per capita intake. Statista sample Also that in 2023 in Spain each person drank on average about 56 liters of beer. There are two less than the previous year, but still far exceeding the average marks of (at least) the last decade and a half. Employers’ data Cervecera are also interesting: in 2023 it found an increase in consumption of 2.84%, although that growth was sustained by foreign tourism. Without it, he estimates that he would have fallen 3.53%. That percentage basically explains by the closing of bars after the pandemic and changes in the habits of the Spaniards, which at least in … Read more

His commitment to emotional computing goes much further

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There is something very interesting happening in Apple. The most hermetic company in the technology industry, that of the permanent secretism, He is publicly showing his advances in robotics. It is no accident. Apple published a video ago showing a suspiciously similar robotic lamp to Luxo, that of Pixar, which moves with surprisingly human gestures. It is not a product, but a research project. The mere fact that they show it is a good sign of where the company is directed. While Google, Microsoft and Openai are competing for creating the best conversational, Apple seems to be betting on something very different. Something we could call “emotional computing”in the “spatial computing” line with which it designates the Vision Pro. Apple does not want you to talk to your digital assistant, but you feel it as a partner. It is a very Apple movement. It is the company that humanized domestic computers (ASA, typefaces, the iconic “hello” manuscript). It is the company that turned the mobile phone into something intimate and personal. It is the company that now wants to humanize AI. And does it in its own way: through design, movement and nonverbal expression. Apple’s robotic lamp is not Alexa with arms. It is something more subtle and deep: An expressive computing exercise that demonstrates that machines can also transmit emotions without words, only with movements of a very concrete style. Pixar taught us (by the way, bought and driven by Steve Jobs) with Luxo: there is no need for a face to have personality. The strategy makes a lot of sense: It clearly differs from competition. They are creating the best chatbot, Apple wants to create the first really empathic robot. Play with Apple’s historical forces: human-machine design and interaction. You can solve the biggest problem of the current AI: its inherent coldness. He Timing It is also important. Apple does not expect to launch its first robotic product until 2026 at best, probably later, As Mark Gurman anticipated months ago And now he has endorsed Ming Chi Kuo in X. Why shows your cards now? Surely for attracting proper talent, but also because they prepare a cultural change. The massive adoption of domestic robots VAA require not only oootro spending, but also a deep change in our way of thinking about technology in our homes. It is not just functionality, it is a matter of trust, of emotional comfort. It is a bet that is not risk -free. The consumer can reject the idea that a robot simulates emotions. Privacy concerns will be there. And the cost of these devices, especially in the first waves, will be prohibitive. But if a company can get it, it is Apple. They did it with the iPhone turning something that seemed science fiction in an indispensable part of our life. Since then, despite successes of a certain size (Airpods, Apple Watch), he has been asking him to replicate him. Apple sure that you can build expressive robots convincingly, but an even more important part is missing: That we are ready to let the machines not only enter our house, but make us feel an emotional bond. That can be much more difficult to get to put the bug at home. In Xataka | The decline of the “Apple culture”. Blind devotion has evolved towards critical enthusiasm Outstanding image | Apple, Xataka with Mockuuuups Studio

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