An accident that hits its ambitions

The flying car advances between factory promises and delivery deadlines, but each trial remembers that security remains in the foreground. In the preparations of the Changchun Air Hallin the northeast of China, two evtol of Xpeng Aero made contact in the air and one ended up on fire when touching earth. Images and videos circulate on the Weibo social network They show the smoke rising on the track. What happened. As Sina collectsthe accident occurred on September 16 at the end of an essay. The devices that practiced a training maneuver collided by not maintaining the right distance. One unit descended safely, while the other was damaged and burned in landing. The company reported that all staff came out unharmed and that emergency teams acted there. Official research has not yet yielded conclusions. Click to see the original publication in Weibo The vehicle and the concept. Xpeng Aeroht has become one of the referents of the so -called low altitude economy. Your most advanced product is the “Land Carrier”a decoupled design car in which the land vehicle and the air module are integrated and separate by an automatic system. The six -wheel car works as a support base, while the aircraft takes off and lands vertically with a six folding arms design. Separations and avoidance. Air operations rely on the premise of maintaining clear distances between aircraft. The vertical, horizontal and temporal intervals are adjusted based on altitude and speed, with generous margins between one flight and another. In the case of Xpeng Aeroht, the company has emphasized sensors and avoidance algorithms, although it is not yet known what role these systems had in this incident. The company itself, According to Sina and Bloomberghe stressed that the definitive cause of the accident cannot be established. It is not clear if the lack of separation was due to a problem of height, to an insufficient longitudinal interval or an operation error. Nor is the influence of weather conditions rule out. 36kr points that witnesses mentioned strong wind in the area. Rapid growth In a short time, Xpeng Aeroht has managed to accumulate a volume of orders around 5,000 units. The industrial project includes A construction factory with capacity for 10,000 flying cars a year, whose development began in October 2024 and that is raised as a large -scale assembly line. The company, integrated into the Xpeng Motors ecosystem, that has just landed in Austriaclaims to have a workforce of more than 1,400 people and a proportion of specialists in engineering and development greater than 80%. Goals and challenges. The accident arrives at a delicate time for Xpeng Aeroht, immersed in an expansion phase and with an eye on mass production from 2026. The incident adds uncertainty about the ability to fulfill that calendar and reinforces the debate on the safety of Evtol. Although the market has shown interest with thousands of reserves, public perception has become more demanding: before thinking about commercial flights, manufacturers must convince that technology is reliable. Images | Weibo | Xpeng Aeroht In Xataka | Madrid had one of the underground labyrinths without more complex GPS. Google and Waze have tamed it with 1,600 Bluetooth beacons

A Microsoft Data Center in Mexico collided with the reality of the electricity network. Your solution: use gas generators

Artificial intelligence has become daily, but behind each consultation to tools such as Chatgpt either COPILOT There are real buildings that consume a lot of energy and require reliable infrastructure. In that framework, Microsoft announced May 7, 2024 The beginning of operations of its “Central Mexico” data centers region, with several locations in the Querétaro Metropolitan Area. The deployment, however, coexists with very specific tensions: According to the companyat least one of those centers, that of Columbus, cannot benefit from the advantages of the electricity network until mid -2027 and obtained permission to temporarily operate with gas generators. It should be remembered that the proximity of these infrastructure to users is essential: it reduces latency, improves the quality of the service and allows to meet data residence requirements. But that technical advantage depends on something elementary: having an electricity grid capable of sustaining permanent operations and constant cooling. Microsoft stressed the magnitude of its project in the North American country. The new region aims to offer local access to Azure, Microsoft 365Dynamics 365, among other services. The firm also presented the initiative as an “avant -garde” infrastructure aimed at accelerating innovation in the region. The Achilles heel of deployment: energy In a request to the Ministry of Environment delivered in 2023Microsoft acknowledged that, although the data center would connect within the planned deadlines, due to the construction deadlines included in its contract with the Federal Electricity Commission, the energization of the connection would not be ready until the Second quarter of 2027. To save that void, The use of seven generators was approved capable of covering 70% of the demand of the center of Columbus for 12 hours a day, for at least four months. According to Rest of World, Mexico already has about a hundred data centers, with investments that exceed 7,000 million dollars from 2020 by Microsoft, Aws and Google. Querétaro has established itself as the main attraction pole, with 15 facilities that concentrate about 80% of the sector’s energy demand, about 200 MW. The Mexican Institute for Competitiveness projects thatby 2030, the network will face a deficit of 48,000 MWh, more than half of what it produced in 2023. With more than 70 new centers planned in the next five years, the mismatch between installed capacity and electric transmission becomes an obvious threat. The American company has set ambitious environmental goals: Being negative carbon in 2030, eliminating all its historical emissions in 2050 and supplying 100% with renewable energy contracts in 2025. In contrast, in Columbus is the provisional measure of operating with gas generators until it can be fully connected to the network in 2027. What It is not clear is whether these equipment were usedif they remain in operation or what intermediate solution the company will apply in the coming years. Microsoft, for now, has not specified with which energy sources Opera Colón. The launch of the Central Mexico region was presented as a decisive step to accelerate the country’s digital transformation and attract foreign investment. But energy reality introduces a decisive nuance: the infrastructure necessary to sustain that deployment does not advance at the same rate as the technological ambition. The tension between promises of sustainability and limitations of the network is a reminder that the cloud, far from being ethereal, rests on concrete foundations, cables and megawatts that define, in a way, how far artificial intelligence and other services can go. Images | Microsoft (1, 2) In Xataka | This nuclear reactor is different from everyone else. It has been expressly designed for data centers

“Silence” The noise of food in our head

After several years using semaglutida drugs (such as Ozempic either Wegovy) For weight loss, we have gradually discovering how they exercise this function. These medications, initially developed as diabetes treatment, emulate an important hormone related to the digestive process. But there are still more details that we continue discovering. Silence the noise. A study He has found indications that Ozempic and the rest of the drug -based drugs are able to silence the “noise of the food.” This means that treatment is able to reduce obsessive and intrusive thoughts related to food and eat. Explaining operation. Biochemical mechanisms behind the effects of Semaglutida They were already known. This compound is an agonist of the GLP-1 receptors (peptide similar to glucagon 1), that is, they act as a kind of Analogue of this hormonemaking our body think that we are segregating it. This hormone fulfills two functions, each related to one of the clinical uses of this drug. The hormone is secreted when we eat and transmits information to the pancreas so that it begins to segregate insulin. That is why treatment is useful for glycemic control in patients with type 2 diabetes. The second hormone function is fulfilled in the brain, and that is that the LPG-1 is responsible for notifying the brain that we have eaten in order to generate the feeling of satiety. This would be at least one of the fundamentals behind the use of semaglutida as a formula to lose weight. Expanding our knowledge. The study was conducted by researchers from Novo Nordiskthe Danish pharmacist responsible for developing the semaglutida and therefore of the manufacture of medications based on the formula such as Ozempic and Wegovy and an external market for market research. The analysis was based on a survey of 550 participants, most women and with an average age of 53 years, all users of weight loss treatment. Most of the participants indicated having consumed psemaglutida for at least four months, and also a large majority indicated an initial weight of at least 92 kg at the beginning of the treatment. Four times less. According to Indicates the responsible team From the new study, the proportion of participants who “experienced constant thoughts about food” went from 62% to 16% throughout the study. The proportion of those who considered that “they spent too long thinking about food” went from 63% to 15%. According to the team responsible for the study, the “uncontrollable thoughts on food” also descended, moving from a 53% prevalence to one of 15%. The portion of participants also descended that they considered that thoughts on food distracted them from day -to -day activities, from 47% to 15%. The investigation has been presented at the annual EASD meeting (European Association for the Study of Diabetes), In Vienna. Placebo effect? There are some details that suggest caution when interpreting the results. The first is that we are faced with a survey and not before an experiment with a control group and randomized allocation of the participants between control group and the experimental group. This implies that we cannot rule out that what is observed is simply due to placebo effect or some other form of autosugestion. In the Press note It is pointed out that three of the researchers responsible for the new study are also employees of Pharmaceuticals Novo Nordisk. This does not necessarily remain validity to the study, but transparency is an indispensable requirement in this type of work. The study, for now, has not gone through the revision process of peers of those who are published in scientific journals. In Xataka | Novo Nordisk has found the formula to recover the profitability of Ozempic: fire 9,000 employees Image | Chemist4u / Xataka with Gemini

Madrid had one of the underground labyrinths without more complex GPS. Google and Waze have tamed it with 1,600 Bluetooth beacons

We are so accustomed to GPS that, when suddenly disappears, a simple journey can become a headache. It is not that we have lost the ability to interpret the signs of a lifetime, but that the way of moving through the big cities has changed so much that this technology has become indispensable. The M-30 is a good example. Their tunnels form one of the most complex systems in Europe and, for many drivers, entering them is a risk of disorientation. Taking a wrong way and ending kilometers from fate is not a rarity, but an experience shared by both Madrid and visitors. The reason was clear: The GPS signal was easily lost underground and sometimes returned absurd data. Aware of this, the Madrid City Council presented in September 2024 a plan to display electronic beacons with Bluetooth technology. Installation works began in April 2025 And, five months later, The system is already underway. The idea is to continue adding new beacons over time, but the current network already allows assisted navigation to work in the M-30 tunnels. For a road that acts as a real ring ring of the capital, the difference is not less: moving through it should no longer be an act of faith. An aid that comes at the right time Moving through the M-30 not only requires dealing with its tunnel framework: works at critical points such as A-5 or the sales zone, together with the usual congestion, make any waste of time weigh more than ever. Being sure that we are not going to mislead in the middle of the curve or to take the wrong exit is not a whim, it is a way to win minutes and avoid dislikes on a day -to -day basis. ⠀ 1,600 devices have been installed along 48 kilometers of tunnels, with an investment of 141,000 euros. The objective is to reach 2,700 beacons at the end of the year, once the installation is completed in the rest of the underground network. They are low consumption devices that work with batteries, with an autonomy between four and six years, and issue a unidirectional signal without collecting user information. When detecting that signal, the smartphone calculates the position of the driver in real time and keeps navigation activates, even without GPS coverage. The impact on the mobile battery is minimal thanks to the use of Bluetooth Low Energy. A huge impact on daily mobility The M-30 supports the passage of More than half a million vehicles. Solving a problem such as low -ground loss means improving the experience of hundreds of thousands of drivers That depend on this route to get to work time, home or any point in the city. Another key aspect is that beacons do not require additional mobile data or complicated configuration: it is enough to have activated bluetooth and grant permission to the application. The project makes Madrid the European city with the largest network of active beacons and in the second in the world after Sydney. It has been possible thanks to the collaboration between the City Council of Madrid, Madrid Calle 30, Waze, Google and Imalesapi, the company in charge of the installation. The challenge was not minor: The M-30 has a large number of tickets and exitsin addition to especially complex sections, such as the one from the Prague bridge to the Toledo bridge, with two parallel but overlapping tunnels. The Paris Network, with the Tunnels of the Défense and La Péripherique, is also equipped with beacons of this type. And outside Europe we find even better examples: the Lincoln tunnel under the Hudson River in New York, Queens-Midtown under the East River or Hugh L. Carey, which connects Brooklyn with Manhattan. Madrid thus adds to a very small list of cities that have decided to bet on this technology, and does so in one of the most demanding scenarios on the continent. How is it activated on Google Maps and Waze The system already works in the two most used navigation applications, although with nuances. Google Maps: In Android, you have to go to Navigation settings and activate the option Bluetooth tunnel beacons. In iOS, for now, it is not available. Waze: Simply have the bluetooth on and the permits granted. If the user has it deactivated, the app itself will show a notification when approaching a tunnel with beacons so that it can activate it at the time. Images | Google | Madrid City Council In Xataka | Spain fined Ryanair to stop collecting hand luggage. I did not count on Ryanair had a more powerful ally

They are experts in apps, but they don’t know how to use a printer

The Z generation is changing Many labor dynamics With its incorporation into the labor market, but they are also breaking high expectations. The most visible is the technological preparation that was assumed to a generation that has had to finish its remote training and started its work career in a remote work and fenced by AI. That Lack of preparation technological has been made known as Tech Shame or technological shame: Not knowing how to use elementary devices in an office such as printer or scan a document. Technological pressure for digital natives. Unlike boomers, The members of the Z generation have been born and grown immersed in technology for any aspect of their life. However, they experience unexpected difficulties when they face basic offices such as printers or scanners. Despite his technological skill in personal life, A study De lasalle Network reveals that 48% of young graduates in 2022 do not feel technologically prepared in their jobs. According to the report ‘Hybrid Work: Are We There Yet?‘ From HP to 10,000 office employees around the world, 20% of young people felt judged for not knowing how to use the electronic devices of the office, while the proportion of their counterparts from other generations was only 4%. “We were surprised to discover that young workers are feeling more ‘technological shame’ than their older colleagues, and this could be due to a series of problems,” He pointed out Debbie Irish, Head of Human Resources in the United Kingdom and Ireland of HP to Worklife. Unfair expectations for “technological shame”. Although the fact of not knowing how a certain device works has affected to a greater or lesser extent to all generations that currently live in the labor market, it seems to be an unforgivable sin for generation Z given the expectations that they should Dominate any technology. However, we must not lose sight of the fact that your experience is limited to technologies with which they grew up. Printers, photocopiers or scanners are already an obsolete technology for that generation. It would be like asking Boomers either Millennials make purchase orders in MORSE CODE. Printers are less and less common at home. There was a time when having a printer at home was as common as having a computer. However, the data indicate that this trend has been stagnating in recent years and is increasingly printed at home in response to the Nightmare to face a printer. A good sample is that, according to data HP sales published by The RegisterDuring the pandemic its income in hardware for consumption printing (non -professional) grew 21% to 77 million dollars. That means that all those people who had to start working remotely did not have that printer at home previously. It is normal that they know how to use them. Not being used to using printers or scanners during their training period has made, no matter how much Digital natives Let them be, do not have that previous technological experience. On the other hand, as pointed out An article in The Guardianthe Z generation has grown using apps such as Instagram or Tiktok, very oriented to the ease of use, so they expect the rest of the technology in their surroundings Be just as easy to use. Maybe this is one of the reasons why young people are more prone to scams online That his grandparents. What lifts the hand the Millennials They would know how to send a fax, without looking in Google what a fax is. In Xataka | Three out of four young people in the US are clear: they prefer to work in a hospital than in a great technological Image | Pexels (Andrea Piacquadio) *An earlier version of this article was published in September 2024

The true city of the future is not in China, we have it next to the house: Benidorm

In the province of Alicante between crows of calm waters and white villages such as Altea, that vertical colossus that we all know appears: Benidorm; for many an urban non -non -nonsense; For others, a continuous party on its crowded sea and the streets of English bars just some apples from the beach. I, who am Alicante, know the discussions it causes. We can spend hours regretting your skyline, your infinite blocks or tourist invasion. But, beyond prejudices, Benidorm is moving in an unexpected direction: to become an urban sustainability laboratory, capable of producing its own energy, reusing almost all the water that consumes and serves as a model to other cities that seek to survive the climatic crisis. Short. The BIPV system (photovoltaic integration in buildings) is not new, but the intervention presented by the solar company Earth takes another step. According to your own statementThe company will rehabilitate two residential buildings of 17 plants, Medical Club VI and VII, by integrating 1,200 m² of vertical photovoltaic glass integrated into ventilated facade. Beyond the aesthetic. These facades will act as an energy skin capable of generating about 190,000 kWh per year, which will reduce the energy demand of the houses around 35% and avoid the emission of more than 50 tons of CO₂ per year. “This project shows that energy rehabilitation can go far beyond efficiency: it can transform buildings into active renewable energy generators,” José Carlos Antón saidCEO of Solar Earth. In addition, the ventilated facade system provides thermal and acoustic insulation, reinforcing the comfort of the neighbors. The work has the support of the Ministry of Housing, the Generalitat Valenciana and a financing of 1.9 million euros of the Next Generation EU Plan. A city looking for more. Benidorm has been working on another critical resource for years: The water. In an increasingly frequent drought context in Spain, they place the city among the more efficient in water managementwith uses close to 95% compared to 75% in Spain and the EU and with Reuse for irrigation around 30%. The strategy has been clear: constant infrastructure investment, renewal of obsolete networks, digitalization and control in real time of consumption and leaks. In 2025, the City Council He even presented a regenerated water management plan that will save about 15 % of the drinking water consumed by the city. The first phase is already underway in the Poniente area, where regenerated water will be supplied to more than 6,000 homes. All for a broader strategy. The commitment to solar glass and water reuse is part of a broader strategy of urban sustainability. He Benidorm Plan 360within the tourist sustainability plans at destination, it includes projects such as climatic corridors, sustainable urban drainage systems or the measurement of the water footprint. There are also actions in energy efficiency, such as the renewal of public lighting with LED technology, and sustainable mobility plans. All this has earned Benidorm the recognition of “green pioneer” within the network of smart tourist destinations. A paradigm shift. For years, Benidorm has been a symbol of mass tourism and urban speculation. Under that facade, however, the city has learned to manage its resources as few. He did it with water and now he wants to do it with energy. The true city of the future is not being built in Chinese megalopolis or in the futuristic experiments of the Middle East, but a few kilometers from home, in front of the Mediterranean. And it’s called Benidorm. Image | Freepik and Unspash Xataka | Self -consumption takes another step in China: windows that produce electricity while still being windows

Ana Boria has tested all her effort just before the expected trip

When we think of Domotize our house The first thing that comes to mind is that it will be a great idea. And probably it is. Who has not dreamed of automating daily tasks and controlling devices from the mobile? The promise is clear: to make our lives easier. However, when it is time to put it into practice, unforeseen events appear. And that is where the real challenge begins: to overcome obstacles for the plan to meet. A good example is in our series’Domotize or die in the attempt‘, Available in the Xataka YouTube channel. In this chapter, Ana Boria He faces a challenge with a deadline: Leave everything prepared before leaving honeymoon without worries. The main protagonists are two feeders Xiaomi Smart Pet Food Feederalthough they are not the only ones. As already anticipated in the previous episodewill also try to install a presence sensor on the terrace and an irrigation system for plants. All under the watchful eye and comments of your partner Angela Blanco. The question is inevitable: will it get it? A trip to counterreloj: leave the house under technological control before going on a trip One of the strengths that Ana of smart feeders stands most is their ability to weigh the exact ration of feed. A key detail for those who live with several pets that do not eat the same. “The right -wing feeder is always that of the cat and the one on the left that of the cat. So this work we have done. Now it is simply that they get used to this what gives them eating every x hours,” he explains. Everything painted well after Unboxing. Remove them from the box, configure them in the living room and then take them to their final place. Until the first problems arrived: “No, it is restarted, but it does not enter Wi -Fi mode, which I should do and I don’t know why and I don’t know what else to do. In the other it has worked.” The typical situation in which you are convinced of having followed the manual to the letter and still something fails. Luckily, the solution was close. The action then moved to the terrace. On paper, installing the movement sensor seemed simple. In practice, not so much. “What happens is that it needs food and I only have one plug Here on the terrace that is here behind the column, ”Ana details. Relocating it was an option, although it was not simple either.” A lot of people passes here, especially in summer, and we will have to limit very well the Mapita of this sensor so that it does not give us or false positives and it works well. “I had to check if the system responded as it should. And, surprise! At that moment Angela put the humor note with a direct comment: “But look, what would be of this series of videos if Ana got the whole first?” The closure of the chapter returns us to the terrace. He had to refine the irrigation system. Ana began to make accounts to calculate with precision how she should work. But once again everything did not go to the first. Had to move the site pump to fulfill its function. Before the expected trip, with the idea of ​​leaving everything under control, Ana spent a week at her family’s house. There he advanced a detail that leaves the intrigue served: “There is good news and a bad one.” To know what happened, The answer is in the video. The question is clear: did you get the house dominated before the honeymoon? We invite you to discover it and tell us your experience, both here and on YouTube. Images | Xataka In Xataka | For years I have had YI security cameras. His app has become so insufferable that I have gone to competition

“Young people don’t want to work here.” The solution to the problem was there since 1914

Henry Ford was not only A bold businessman which founded an automobile empire, was also the cornerstone that Revolutionized cars manufacturing and a strategist of the economy. For this reason, it is not strange that Jim Farley, the current CEO of Ford, found in the founder of his company the inspiration to solve a serious labor problem. As Farley himself told during An interview With the writer Walter Isaacson, Biographer of Steve Jobs and Elon Musk, who during the 2019 union negotiationshe visited some brand factories to directly ask his employees. The CEO confessed to Isaacson that the most veteran told him: “Young people do not want to work here. Jim, you pay 17 dollars an hour, and they are very stressed.” As Farley explained during their interview, the workers told their boss that the new workers, most of them temporary workers, worked for eight hours at Amazon or other works, and then making their turn in Ford sleeping just three or four hours to be able to come to the end of the month due to precarious salaries. A decision inspired in 1914 The Ford template was in a complicated situation since the low wages were moving the youngest, who preferred other ways to obtain a sufficient salary to livewhile the average age of Ford’s fixed personnel was increasing and the vacancies that were leaving They were not covered. In this critical context, Farley decided to pull internal newspaper library and look at what Henry Ford himself did more than a century earlier. The legendary founder of Ford doubled in 1914 the daily salary of the operators at $ 5 per day, much more than average at that time. Ford did not upload the salaries of its employees for a sudden goodnessbut with a very clear logic: “I do this because I want my factory workers to buy my cars. If they earn enough money, they will buy my own product,” Henry Ford confessed. According to Farley, applying this measure “was not easy. It was expensive. But I think that is the type of changes we need to implement in our country.” As a result, the company made temporary workers full timewhich allowed them to access higher wages, participation in profits and better medical coverage. In addition, temporary workers managed to reduce the time they should be working for Ford before opting for fixed job. The objective of the measure implemented by the current CEO of Ford is exactly the same as Henry Ford’s in 1914: ensure a stable, well formed template and be able to retain the best talent to improve the productivity of its assembly lines. Not only is money, it’s also training Despite the salary improvements that were signed in Ford, Farley was convinced of the need to have a good professional education for young people. According to published Fortunein the next decade about four million operators will be needed for the manufacturing industry as the current operators are retired. This scenario is not exclusive to the US. In Spain the demand for qualified labor He shoots In sectors like construction or the renewable energies And there is not even enough young people to cover itnor have they necessary training. “In Germany, all the operators of our factories have an apprentice from high school and each position requires about eight years of practical training,” said Farley, who was convinced that this model ensures the generational relief and quality of the staff. In Xataka | If the question is whether having a university degree improves the employment situation, the data leaves us a figure: 5.7% unemployment Images | FordUnspash (THISISENGINEING)

In Spain, eating chocolate is becoming a luxury. And that has begun to take its toll on your consumption

Despite price swings And that the tablets no longer take the deficated rhythm of A few months agothe chocolate market continues to cross turbulence. The latest IPC data show that eating chocolate today comes out 19% more expensive that a year ago, which threatens to convert the chocolates and chocolates into (almost) a luxury. Consumption is not falling to the same extent in which prices rise, but the industry begins to understand a reality: demand, even the very very chocolate, It is not immune to inflation. The big question is now … Will prices continue to upload? A percentage: -13%. They do not run good times for cocoa and chocolate lovers. It is something that We have been saying. Your crisis responds to A mixture of factors that transcend Spain, but still the data that are coming from the national market help to better understand its evolution and perspectives. One of the last clues is the INE in your price index August. It shows that both chocolate and cocoa powder continue to make more expensive. The first is today 13.1% more expensive than in January and 18.8% more than a year ago. In the case of the second, the product that is marketed in dust, the percentages are respectively at 10 and 11.8%. They are not as strong increases as those of a few months ago, when the interannual chocolate climb touched 25%but still far exceed General Food CPIwhich barely grew 1.8%. Consumption, in retreat. The price is not the only clue we have to understand the chocolate situation in Spain. Moreover, there is another equally important (or even more) indicator that is directly related to the evolution of costs: demand. And this is also far from moving in positive values. As the price of chocolates, tablets, nougat and other cocoa products rose, its demand was contracted. And what, how has you denounced Facua, at least part of the sector attempted to compensate for raw materials through a strategy of “Redouflation”which basically consists in reducing the size of the product without touching its price. At the end of 2024, for example, the organization detected that practice in Christmas sweets. And how does demand evolve? If we talk about chocolates, cocoa and their derivatives, the data from the Ministry of Agriculture, Fisheries and Food draw a negative curve. Your study ‘Food consumption in Spain’prepared with data from 2024, shows that last year we buy less than the previous one. The fall was 4.4%, although in the specific case of per capita consumption the setback was higher, 5.6%staying at about 3.03 kilos per individual and year. “In the long term, the purchase of these products by Spanish households decreases, because 4.7% less chocolates/cacaos are bought than with respect to 2008,” Precian From map, which clarify in any case that this setback does not affect the entire sector equally. In fact, it is concentrated in derivatives, which retreat 10%. Chocolates grew 6.2%. Four of the 2024 food report published by the Government. Are there more updated data? Yes. And although the figures change the sign, negative. Updated data The Ministry on Food Consumption shows that in the mobile year at the end of the first quarter (March 24-March 25) the demand for chocolates and cocoa in Spain had reduced 6.1%, leaving per capita intake by 2.96 kg. A year earlier that indicator was greater: 3.19 kg. Now, that fall leaves a positive reading for the industry: chocolate is enduring the price increase well. Or at least he is not suffering as much as he could. It is reflected by another report published in July by Nielseniq, which esteem That the demand for sweets in general has contracted 2.6%, that of chocolate 3.2%and that of cocoa 1.7%. It may seem a lot, but it shows an amazing resistance of the product if one takes into account that in a few years it reached take up 30%. Less consumption, more expense. The Data from the Ministry of Food They show a curious trend in the chocolate sector, one that is probably explained by that decoupling between the rhythm to which prices rise and to which demand lowers. In 2024 we might have bought less chocolate, cocoa and derived products, but if we talk about the money moved in the market the data is superior. “In terms of value, the category closes with an increase of 6.4%, which means a gain of 86.5 million euros for the industry,” Confirm the mapwhich has also found the increase in ounces throughout the year 2024. “The average price of these products is € 10.11/kilo, a figure that is 11.3% greater than last year, an increase of € 1.02/kilo.” Year (Tam March) Consumption (kg/per capita) of chocolates/cacaos/dirt 2O25 2.96 2024 3.19 2023 3.21 2022 3.54 2021 4.03 2020 3.57 2019 3.57 Millions of millions (which). The Photo of the year included between the months of March 2024 and 2025 is similar. The millions of kilos of chocolate that moved in the industry fall, but the millions of euros of billing rise. To be precise, the first indicator retreated 6.1%. The second grew by 7.1%. In fact it is one of the greatest increases between the categories identified by Map in its latest report. Only the prepared dishes (10.8%), olive oil (11.8%), frozen potatoes (11.9%), some fresh fruits (8%) and part of the wine industry, although with lower billing levels, are exceeded. How does the industry respond? Recently, coinciding with the World Chocolate DayEfe published a balance that shows that (despite everything) the chocolate industry is maintaining its sales and enduring the guy. It does so in thanks to exports. According to the data it manages, in 2024 consumption grew by 7.5% in value while its volume was reduced by 3.9%. I wish They stand out That data and remember that in 2023 the difference between spending and volume was more pronounced. “There is an effort, since profitability is reduced by the cost of raw material.” For the Spanish industry … Read more

Goal is living in the first person a world reality. You may want not to depend on China, but you actually depend on it

Although Mark Zuckerberg’s speech about the importance of American dominance in the face of China has adopted an increasingly aggressive tonethe reality is to stop depending on China in this regard It is complicated. And is that his strategic commitment to Smart glasses It depends almost completely on Chinese suppliers, especially on Gortek. According to sources of Financial Timesit is a company that has consolidated its control throughout the sector supply chain in Shandong. China dependence. Sources close to the company They assure that Zuckerberg has held meetings with Trump to talk about the importance of the United States leading the technological career against China. However, at least today, your company cannot manufacture your most promising devices without these Chinese companies. The Ray-Ban Meta glasses, which have sold More than two million units Since its launch, and the new Hypernova that aim to show during the Meta ‘Connect’ event, depend on Gortek for its production. Control. Goertek has not been a simple manufacturer. According to The medium, the Chinese company has executed an aggressive acquisition strategy to control key points of the chain: it has taken control of Shanghai Omnilight, specialized in micro/nano devices optics for smart glasses, and has financed the purchase of Plessey, a British optical supplier that also works in the finish line. “Goal has no choice but to work with them because they are the most stable and reliable supplier for key components,” They assure Sources close to the company. Failed diversification attempts. Goal has tried to reduce its Chinese dependence, moving part of the production of its Quest headphones To Vietnam. But even there, Goertk is still one of its main partners, as they point out from Financial Times. The Chinese company seems to have intuited the opportunities that it would have intuited very early The metaverso (who would say it) and its smart glasses, becoming an indispensable supplier. Past and present tensions. The relationship has not always been simple. According to affirms The medium, in 2022, tar The Quest. Meta executives came to discuss legal actions, but finally decided not to do so. Goertek denies having sold its own VR glasses and ensures strictly complying all agreements with its partners. The future also passes through China. According to the medium, the new Hypernova glasses, which will incorporate for the first time A small screen In one of the lenses to show notifications and responses of the Meta’s assistant, they are also being manufactured by Gortek. Fuentes say they would have a price close to $ 800, and represent the next step in the goal strategy to integrate artificial intelligence into portable devices. The premise is similar to what Google showed in its event Google I/or with that concept of smart glasses that already We could try in advance. It seems that we will have to wait for the event ‘Connect’ of Meta that will be held in the next few hours to learn more information about it. And now what. The company assures Having a “robust and diversified supply chain” and that does not depend solely on a manufacturer, but the information indicates that Gortek has become practically indispensable. A good part of the technology that drive this kind of glasses depend on Chinese manufacturers, so if this type of products end up being a massive success, it will be interesting to see what the strategy of Chinese companies around this other key sector will be. In Xataka | The Meta Ray-Ban have turned anyone into spy for 329 euros. Barcelona’s detainee is only the first visible case

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