Mobile Tech & Gadgets

Perplexity launches an assistant for Android. An all in one that marks a before and after

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The AI ​​Assistant Perplexity comes to Android with an enormous promise: to become the first truly useful assistant on your mobile. Or at least that it is capable of going far beyond what we knew. Why is it important. This is not just another AI app. Perplexity integrates real-time web search, multitasking control and advanced automation in an interface that seeks to understand the context of your needs. The context. Current mobile assistants are limited and frustrating when compared to the capabilities of an AI chatbot. Perplexity breaks these barriers by being able to maintain coherent conversations while doing tasks in different apps. That is, it combines the capabilities of an AI chatbot with the classic assistant. It integrates with apps like Uber, Spotify and YouTube, as well as messaging and watch apps. More will come. It is multimodal, so it supports voice, text and camera… …so it can even “see” what you have on the screen. It is available in fifteen languages. Maintains context between different actions. Access information in real time thanks to reading websites. Between the lines. The most important thing about Perplexity Assistant for Android is its ability to maintain context. For example, if you ask it about Italian restaurants near you, it will be able to automatically reserve the place that best suits your previous preferences and your usual dining time. Context. More case studies: You can identify a product, even if it is newly launched, using the camera. The Verge mentions his success in spotting a promotional toy released just two days ago. You can compose and send emails maintaining our usual writing style. You can manage our calendar by creating contextualized events. For example, “remind me to take my heart pill two hours before the Valencia game.” Something more concrete: you can ask him ‘play the song that plays at the end of the movie’Interstellar‘”. The big question. Is Perplexity going to be able to unseat the Google Assistant, or at least be more capable of competing with ChatGPT by having your own scope of action? Although it is not easy at all, it is in a good position: it is already valued at 9 billion dollars, so it has the financial and technological muscle to try. Go deeper. The power of this assistant lies, above all, in its proprietary search engine. It is what allows you to give updated and accurate answers. And what makes it overcome the limitations of chatbots that are based on pre-trained systems. The assistant for Android can be activated from the Perplexity appreplacing the native Google one. As for whether it will come to iOS, it seems complicated: the company remains open to this possibility as long as Apple “grants them the appropriate permissions.” Featured image | Perplexity In Xataka | If you have Movistar, you have Perplexity Pro for free: so you can use it and get the most out of it

a bug that prevents the car from moving

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He Renault 5 It is a car that is being liked. We verified this by driving it during our first impressions where we say that it is, without a doubt, one of the cars with which I have felt the most observed. And it is easy to verify with sales. The deployment in the French car market has been spectacular. During the month of December he fought face to face with the almighty Tesla Model Ywho managed to take away the honor of best-selling electric car in France for just over 100 units (4,807 units of the Tesla Model Y compared to 4,681 units of the Renault 5). The emergence has been such that with just over two months on the market it has reached close to 10,000 units and has managed to become the seventh best-selling electric car in France, according to data collected by Clean Technica. But some Renault 5 buyers have reported a worrying bug. One that leaves the car unusable because it does not allow them to move from position N. A problem that Renault is already solving The story comes to us through our French colleagues from Jeuxvideowho echoed the case via an official Renault forum in France. In it, the owner of an electric Renault 5 says that, just a week after purchasing the car, his small electric vehicle does not change gears. It is “frozen in N (Neutral) mode,” he explains in the post that you can read at this link. In it it states that the car cannot jump to D/B mode (to resume driving) or R (to reverse). Furthermore, he assures that other drivers have had the same problem, as explained to him by the person who towed the car to the workshop. Of a case collected three weeks ago, “he told me that another owner (of whom I attach a photo) had exactly the same problem“he emphasizes in the publication. In that same publication, two other drivers claim to have had the same problem. One of them assures that it was solved after half an hour and that the vehicle has to be updated. The problem is known to Renault. In fact, the company itself has offered an official response which explains that they have provided a patch to fix this bug that leaves the car unusable. If this happens, they recommend performing a complete reset of the vehicle, which can take between 20 and 30 minutes. Simply using the car again should have solved the problem. In Xataka We have contacted Renault, who have guaranteed us that they have no reports that this could have happened in any of the Renault 5s that already operate in our country. Despite everything, if we find ourselves in this situation and are not at home, Renault also explains that we can wait inside the vehicle for the reset to be completed but that we must comply with the following instructions: Make sure the vehicle is not charging. Do not use interior lights (dome lights, etc.). Do not use screen mirroring, radio or applications. Lock the vehicle using the key and/or the button on the instrument panel. Wait for the SOS LED to turn off before starting the car again Photo | renault In Xataka | Renault surprises with a bombshell: we will have an electric Renault 5 Turbo, rear-wheel drive and 500 HP

A PS5 for 400 euros or a macbook at an outlet price, these are some of the best chollos of the week

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Many stores have already started the second sales, so getting chollos is now much easier. If you are thinking about renewing some of your technological devices; As every Friday, the time has come to collect some of the best offers we have found this week … it’s time for Hunt bargains! Apple laptop computer MacBook Air 2023 Chip M2 by 999 euros: With 16 GB of RAM and chip m2. Tablet Lenovo Tab Plus by 209 euros: With 2K resolution and 26 W speakers. Bluetooth headphones Xiaomi Redmi Buds 4 Lite by 14.99 euros: With autonomy of 20 hours and noise cancellation. Smart TV TCL P75 Series 50p755 by 299 euros: 50 inches and with Google TV. Console PS5 Slim by 404.10 euros: reconditioned and with a dualsense command. APPLE MACBOOK AIR 2023 CHIP M2 portable computer If with the new year you have set out to be more productive at work or studiesthis MacBook Air It will be a good partner in your day to day. It is difficult to find discounts on Apple products but, now, this laptop from Cupertino is available by 999 euros In Amazon. It is the penultimate generation of the Air Macbook launched by Apple and comes with the Chip m2. It has one 16 GB RAM and 256 GB of SSD storage. Its screen is 13.6 inches and the reduced model is the star white. Apple Macbook Air (2023) 13.6 “Retina, Apple chip, 8 -core CPU, 8 -core GPU, 16 GB RAM, 256GB of SSD, White Estrella * Some price may have changed from the last review Tablet Lenovo Tab plus If the Magi did not bring you the tablet you had asked, now you can buy a good, beautiful and cheap. In pccomponentes, you can now get the Lenovo Tab Plus reduced, by 209 euros. This Tablet of the Lenovo firm presents an 11.5 fleas screen and 2K resolution. Although there is something for what it stands out is to have Eight JBL speakers (offered by 26 w). The processor that mounts is Mediatek Helio G99 and comes with 128 GB of storage, through MicroSD cardup to 1 TB. * Some price may have changed from the last review Bluetooth headphones Xiaomi Redmi Buds 4 Lite The wireless headphones sector is very diversified and there are many options that we find today in the market. If you want good, beautiful and cheap, these Xiaomi Redmi Buds 4 Lite They are one of the options to consider. Now, they are available for 14.99 euros In the official store. These Wireless headphones They connect through Bluetooth 5.3 and are compatible with Google Fast Pair. As for their battery, they offer a Autonomy of up to 20 hours With the load case. To make clear calls, they integrate noise cancellation with AI. Xiaomi Redmi Buds 4 Lite – Wireless headphones * Some price may have changed from the last review SMART TV TCL P75 Series 50p755 If you are looking to renew the old TV of your home, in PcComponentes, we have found this TCL P75 50P755 series of 50 inches at an irresistible price. Before it cost 449 euros but, now, it is available for 299 euros. Mount a LED panel with backlight Direct LED and resolution 4k ultra HD and its speakers offer a power of 20 W. comes with Google TV And it is compatible with Apple AirPlay 2. As far as connectivity is concerned, integrates WiFi 4, Bluetooth 5 and has Ethernet port, HDMI input 2.1, a USB 3.2 port and another USB 2.0. TCL P75 Series 50p755 TV 127 cm (50 “) 4K Ultra HD Smart TV Wi -Fi Titane * Some price may have changed from the last review PS5 Slim console Although Sony recently launched the PlayStation 5 Prothe truth is that it is expensive. If you are thinking of buying a console, but your budget is smaller, this PS5 Slim Digital is now at an unbeatable price in the Mediamarkt outlet on eBay. You can take it for 404.10 euros. This PS5 Slim It comes without the record reader, which makes its size much more compact, than the normal version. Of course, you should know that it is a reconditioned product And that comes, in addition, with a dualsense command. * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Xiaomi, Sony, Tcl, Lenovo and Apple In Xataka | The best Xiaomi mobile price: purchase and comparative guide In Xataka | Fast loaders for your mobile phone or tablet: better models to buy for your power and safety

lock all chickens

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We are surrounded. Or, rather, the aviar flu has us surrounded. With positive in France and Portugal, the Ministry of Agriculture, Fisheries and Food knows that it is a matter of time that the positives explode in Spain. The mission is now to delay everything that can. What does the ministry say? They don’t walk around: “In recent months, outbreaks of high pathogenicity avian influence in poultry, captive and wild (…) in the central and northern area of ​​Europe.” And the situation has gone worse. “In particular, in recent weeks there has been an increase in the number of cases detected (…) indicating a tendency to worsen up of the situation with the consequent increase in risk for Spain,” they continue. All that, “make it advisable to increase the level of risk nationwide and apply risk mitigation measures.” What implies all this. In terms of measures, the ministry has launched a whole series of measures: things such as prohibiting the “breeding of ducks and geese with other species of poultry”, the “breeding of poultry out of the outdoor” or even, even, even “Give water to corral birds from water tanks to which wild birds can access.” However, the standard opens the door to the use of birds or other devices that prevent the entry of wild birds. An inconvenience … necessary. Will we not be exaggerating? As Eloy Ureña, responsible for the Poultry Sector of the COAG, said In eldiario.es“The ministry’s decision can be an inconvenience for those who have layers, but it is worse to have a positive, because they die and because they suppose a relevant loss for exploitation.” And, of course, we are not talking about a futures. And it is not because, right now, the world lives the greatest outbreak of this flu ever registered. That gives us examples for almost everything. In the US, without going any further, the uncontrollable virus sprouts They have caused a shortage of eggs As you don’t remember. In California, without going any further, the dozen has reached 8.97 dollars: the average price of a dozen in the country in January 2002 was 1.93. In Portugal, the sacrifices have already begun and the risk that the wick pledge in Spain is larger every day that passes. Images | Rowan s | Chris Boland In Xataka |

Operator works differently (and better) to other agents who see our screen. Your secret: Cu

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We already have OpenAi’s agent. It is called Operatorand it is a system capable of seeing our screen and performing actions autonomously in the browser from our requests. It is something we had already seen with ‘Computer Use’ from Anthropic either Deepmind Marinerbut here the company led by Sam Altman has its own special ingredient. Computer-Useing Agent (Cua). Operator uses a model called Computer-Useing Agent (CUA) that is based on GPT-4O. CUA interprets screenshots and interacts with websites through the typical browser controls, such as a cursor or a mouse. How Cua works. As they explain In Openai’s documentationthis system processes those “raw pixels” of the captures that you make and use a mouse and a virtual keyboard to complete its actions. Once you have the screenshot, “reason” and follow a “thought” line in which the past actions take into account. Promising performance. There are several benchmarks since they allow to evaluate the ability of these agricultural models. According to them tests performed internally In Openai, CUA achieves a 38.1% performance in OSWORLD (Use of a computer in general) against platforms such as Anthropic, which achieves 22%. Humans, yes, achieve 72.4% on average, which makes it clear that these systems still have a lot of improvement margin. In the use of the browser, the Benchmarks Webarena and Webvoyager also allow Operator to score very high: 58.1% and 87% respectively, compared to 36.2% and 56% of their competitors. What about those catches that I collect operator. Operator continuously performs screenshots to “see” the browser interface with which he interacts. That browser does not run on our PC, but in a remote browser on OpenAI servers. User data, including these catches, are used according to OpenAI’s privacy policy. This is: they can be used to detect fraudulent activities and to improve the service. That implies that our data can be used to train and improve the model, although We can deactivate that option In operator settings. The user, yes, has the capacity for how long this data is stored in Operator. By default these data are saved until the user decides to delete them. An agent who asks for help (and confirmation) when he needs them. As we have seen in other agents such as ‘Computer Use’ of Anthropic, Operator is an agent who does not act crazy. If you meet an obstacle – like a captcha code or the request to introduce user and password on a website – you will ask that the user take control, and will also ask for the final user confirmation if for example we have to validate a reservation or purchase of a product that has sought Operator. The operator user can also take control at all times. This is how it works. Source: OpenAi Do not release the steering wheel. This reminds us of assisted driving systems such as Tesla FSD. It is true that it is able to take us from one place to another once we introduce the destination address, but it is important to continue paying attention and have our hands in the steering wheel in case they occur unforeseen. With Operator and the rest of this type agents something similar happens. There are things that cannot be done. At the moment Operator cannot complete specialized tasks such as managing complex calendar systems or interacting with very personalized or non -standard websites. You will also refuse to do some tasks with high risk of provoking damages. For example, send emails, make electronic transactions or delete calendar events. Its benefits and capabilities will increase, without a doubt, but they will gradually do so and always guaranteeing that the possibility of error is the least possible. Image | OpenAI In Xataka | The generative AI seems stagnant. Big tech believe they have an ace in the sleeve: “agents” who do things for us

In the midst of a campaign against TikTok, ByteDance has an ace up its sleeve: becoming an AI powerhouse

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At ByteDance there is frenetic activity. At the moment, your social network TikTok is on a kind of legal limbo in the USbut ByteDance has many more open fronts. One is especially striking: AI. Especially because she had barely shown any signs of being involved in this segment. A most “interstellar” AI agent. First of all, the launch of the UI-TARS project is surprising. The name is probably a nod to the movie ‘Interstellar’, which featured an AI robot called TARS. The proposal is very reminiscent of Anthropic’s ‘Computer Use’ system, but unlike it, UI-TARS is Open Source, something surprising and which suggests that other startups and independent developers can use it as a basis for their projects. The code is available on GitHub. “Talking” to your computer. As in the case of Anthropic, it is possible to ask UI-TARS Desktop that executes tasks on your computer interface, which is capable of analyzing and recognizing to execute them. The developers warn that at the moment performance and behavior may be erratic. Your own programming assistant. Bytedance recently launched a developer assistant. Is called Bring and offers the same advantages as already popular alternatives as Cursor. With this platform we have a “virtual software engineer” who answers questions about the code, completes and generates it, and is even capable of developing projects from scratch based on user prompts. And a model that reasons…. The thing doesn’t end there, of course. ByteDance launched this week Doubao-1.5-proan update to its AI model that is now capable of “reasoning” and thus competing with OpenAI’s o1. In fact, those responsible for it claim that it surpasses its competitor in the AIME benchmark, in which the response of these models to complex instructions is measured. And even though it is affordable, cheap and gives benefits. As they point out on PandaDailythe model is especially efficient and for example the price per million input tokens is only 11 cents. Not only that: even though it costs relatively little, it promises a gross margin of 50%, which in a reasoning model – which usually requires significantly more resources – is striking. {“videoId”:”x9c3qcu”,”autoplay”:false,”title”:”The BRUTAL Chinese SURVEILLANCE system”, “tag”:”video surveillance”, “duration”:”73″} Huge investment in chips. In 2025 ByteDance plans to spend $12.3 billion on infrastructure for the development of its AI models. This is indicated by sources close to the company, indicate in Financial Times. 5.5 billion will be dedicated to acquiring chips in China, while 6.8 billion dollars will be invested abroad to develop their models taking advantage of advanced NVIDIA chips. Be careful with this other Bytedance. These are just the latest developments in the field of AI for ByteDance. This division continues to make losses – like most AI companies – because among other things it is reinvesting over and over again in R&D, and at this rate we may soon have to talk about another AI giant. In Xataka | China strikes back in the AI ​​war: its new open model matches Claude and GPT-4, and it is giving it away (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’) ; instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news In the midst of a campaign against TikTok, ByteDance has an ace up its sleeve: becoming an AI powerhouse was originally published in Xataka by Javier Pastor .

It was written by the head of AI at Microsoft

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Bill Gates is an avid reader who, from time to time, recommends most interesting readings that have passed through their hands. In a recent entry on your blog Personally, the millionaire founder of Microsoft assured that everyone should read “their favorite book on AI”, which predicts the enormous impact that AI will have on the labor market and the way people work. The book in question is titled ‘The coming wave: Technology, power and the great dilemma of the 21st century‘and he did not have to go far to look for his author, since he is Mustafa Suleymancurrent head of artificial intelligence at Microsoft and co-founder of Deepmind. A prophetic reading on AI “It’s the book I recommend more than any other on AI—to heads of state, business leaders, and anyone else who asks—because it offers something rare: a clear view of both the extraordinary opportunities and genuine risks that lie ahead. they wait,” Gates said in his review. Suleyman’s book, written in 2023, predicted the changes that the development and implementation of AIas well as its integration in almost all industrial sectors. In the book it is mentioned a study from the consulting firm McKinsey in 2023 in which it was estimated that half of “work activities” will be automated from 2030. The implications of the arrival of AI “will be enormously destabilizing for hundreds of millions of people who, at a minimum, will need to retrain and transition to new types of work,” Suleyman said in his book. According to study forecasts ‘Jobs lost, jobs gained’ Elaborated by McKinsey, more than 400 million workers around the world will need to apply some type of transition in the performance of their job due to AI. This It does not mean that they will be replacedbut that AI will be integrated at some point in their production processes and they will have to learn to use the new tools. However, the writer and CEO of Microsoft AI highlighted that, although in the first place these tools will only complement human work improving your productivity“it will fundamentally replace part of the workforce.” Suleyman stated in his work that, to a greater or lesser extent, the AI-powered automation It will affect the vast majority of industrial sectors to a greater or lesser extent, in tasks such as administration, customer service and content creation. Something that, just two years later, we are already seeing reach some industrial segments. The impact of AI on employment The Microsoft AI CEO’s book describes how a small handful of jobs will remain outside of this automation because the AI will not be able to automate its functions. These are those sectors in which the human factor is decisive: craftsmen, electricians, plumbers, or those positions that require creative or critical thinking skills, something that, for the moment, remains out of reach of AI. What the book points out as a certainty is that the vast majority of workers will need to expand their capabilities to learn to use AI tools, in the same way that a bricklayer learns to make cement or a lawyer knows the legal system. . They will be basic knowledge to carry out your work. OK to what was published According to the consulting firm Gartner in May 2024, 39% of technology departments in companies in the United States, the United Kingdom and Germany already had plans to train their employees in the use of AI, and 26% plan to do so in a future. period of six months. Gartner assured that, by 2028, one in four regrettable staff attrition will be due to managers’ lack of AI literacy. The report’ Future of Jobs Report 2025‘ which has just been presented at the World Economic Forum in Davos, points out that AI will destroy some 92 million jobs, but will generate 170 million new jobs. That is, there will be a displacement of skills that will force many workers to specialize in the use of AI. The study estimates that around 1,090 million jobs will continue with small modifications that will not affect their performance. In this sense, Suleyman’s forecasts coincide with the recently made by Sam Altmanrecognizing that the emergence of AI was going to cause many workers to be forced to move towards other new professions that currently they are still being defined. In Xataka | Jensen Huang and Bill Gates are clear about what the jobs of the future will be like: “We will all work alongside AI agents” Image | Flickr (Official Lula), Wikimedia Commons (Christopher Wilson)

features, price and technical sheet

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Little remained to be revealed about the new Tesla Model Y Juniper after will begin to be sold in China and we knew that its production had already begun in Berlin. However, some unknowns remained to be resolved that now, with all the official information, have already been revealed. Autonomy? Power? Lever for turn signals? We already have all the details of what we will see with the renewed Tesla Model Y. Yes, the Tesla Model Y Juniper. Why does an electric car have less autonomy than advertised? Tesla Model Y Juniper technical sheet Tesla Model Y Juniper BODY TYPE. five-seater SUV MEASUREMENTS AND WEIGHT. 4,790 meters long, 1,982 meters wide and 1,624 meters high. 1,997 kg weight. TRUNK. Not specified with five seats. 2,138 l with the seats folded down. MAXIMUM POWER. 514 HP WLTP CONSUMPTION. Consumption 15.3 kWh/100 km according to WLTP cycle 568 kilometers of autonomy ENVIRONMENTAL DISTINCTIVE. Zero emissions DRIVING AIDS (ADAS). Mandatory by the European Union OTHERS. 15.4-inch central screen. 8-inch screen for rear row passengers compatible with dual Bluetooth connection. Two 65W USB-C sockets in the rear seats. ELECTRIC HYBRID. No. Plug-in HYBRID. No. electric Yes. Double motor (one per axle) that adds up to 514 HP with a 75 kWh battery. price and launch Now available from 60,990 euros. First deliveries from March. The turn signal lever returns… but it comes with a surprise It was one of the big doubts, will the turn signal lever return? With the Tesla Model 3 renewalElon Musk’s company decided to eliminate all types of physical controls in the driver’s position. Such was the cleanliness that it took away the transmission control (which ended up on the screen) and the turn signal lever (which took over two buttons on the steering wheel). The drivers did not seem to like the solution. In Xataka We had the opportunity to test it and we can safely say that it was a mistake to eliminate this lever. Perhaps in the United States, where intersections are a religion, the change in philosophy is not so problematic but in Europe, where we are subscribed to roundabouts, finding the correct turn signal in the middle of a turn was really problematic. Tesla has chosen to keep this turn signal lever on the new Tesla Model Y Juniper. Instead, the steering wheel buttons are now customizable “for quick access to the most used functions of the vehicle”, an interesting solution to take advantage of the space that would have been used by the turn signals. Direction changes will require going through the vehicle’s screen. Aesthetically, this was the last big question to resolve. The car has already been seen enough, with a new layout in its optical groupsnow joined by a thin light strip at the front and occupying the entire rear width. Inside there are notable changes beyond the new layout of the command post. The windows are acoustic and Tesla says it has improved the vehicle’s soundproofing. Now, rolling noise is perceived by 22% less and aerodynamic noise by 20%. They also explain that new insulating materials have been added. In addition, the new glass reflects 26% less solar rays. In the rear seats, occupants now have an eight-inch screen. With it you can control the climate controls, which are integrated into it, and the vehicle’s entertainment system, as well as play games, audio or video. It also allows dual integration of two Bluetooth devices and has two USB-C sockets with 65W charging capacity. Elon Musk’s company boasts of having made small but numerous improvements, such as changes to the seats to make them more comfortable or new speakers to improve the acoustic experience. Although especially interesting is the improvement in the hardware of the infotainment system that guarantees a 50% faster speed in downloading files or streaming but, above all, a 200% greater range, which will make it difficult for the car to become isolated in garages and underground parking lots. Regarding its launch mechanics, the Tesla Model Y will be sold exclusively in the Long Range version with all-wheel drive. That is, the one with a 514 HP engine that allows it to accelerate from 0 to 100 km/h in 4.3 seconds and reach a maximum speed of 201 km/h. It is combined with a 75 kWh battery to approve 568 km of autonomy. Under the name Tesla Model Y Launch Series, the car can now be ordered from the Tesla website with a starting price of 60,990 euros. The first deliveries will arrive in March and later the revision of the model will reach the rest of the mechanics. Photos | tesla In Xataka | Toyota boasted a “kaizen” philosophy and unhealthy perfectionism. Tesla and BYD have serious doubts that it is really useful

Almost all big technology companies have failed in China. Not an unknown Indian company: InMobi

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Today, there are few global Internet companies that have managed to prosper in China. The Google search engine and other products from the American giant were no longer available in this Asian market more than a decade ago. amidst controversies over content censorship. Something similar happened with platforms like FacebookX (Twitter) and Amazon. However, InMobi has managed to make its way where many others have failed. It is an Indian company that operates at both ends of the advertising ecosystem. Advertising agencies and brands turn to it to help their ads reach mobile device users. Developers, for their part, monetize their applications and games by facilitating the integration of ads managed by InMobiwhich also collects data to refine its products. How to conquer the second largest mobile advertising market in the world Founded in 2007 in Bangalore, from the beginning it aimed to go beyond its country of origin because a large part of Indians still used basic mobile devices. The main markets of its business niche were in United States and China, scenario that hasn’t changed much since then. So he decided to bet first on the North American country and then for the Asian. After obtaining millions of dollars of financing backed by SoftBankInMobi decided to directly enter the world’s second largest advertising market in 2012. The Indian company not only aimed to offer advertising services for local clients, but also to become a bridge for US clients looking to have a presence in China. The company picked it up in a study published a year later of its arrival on the market. understand the Chinese cultural characteristics and the specific reasons driving user behavior was key to the business. InMobi grew steadily over the years until reaching the profitability of its global business in 2017. By the time it reached that milestone, its revenue in China had grown 15 times over the previous three years. InMobi quickly became the largest independent mobile advertising platform in the world. In 2017, this firm’s advertising network reached between 80% and 90% of Chinese smartphones. The service offering allowed clients to place advertising in more than 37,000 applications, reaching some of the most famous in the country. According to Jessie YangCEO of InMobi China, many foreign players failed in the Chinese market because They did not act quickly enough to adapt. On the contrary, his company outlined a plan according to the needs of the Asian market and did not hesitate to be completely flexible to adjust it along the way. One of the phrases that usually accompanies their press releases is “Think from the user’s point of view”. InMobi’s philosophy repeats: “Think from the user’s point of view.” InMobi’s success in China has given rise to numerous analyzes of the keys to its achievement. Some of them rescue very interesting elements. For example, the company was able to understand the Chinese market. To achieve this, he hired local staff, including Jessie Yang, who had worked at a reputable consulting firm. He also carefully studied the Chinese market, identifying trends and trying to stay one step ahead. At first he took advantage of his presence in other countries such as the United States to work alongside Chinese giants like Tencentthe creators of WeChatto get clients in international markets. Last but not least, he cultivated local partners. China has very strict rules for foreign companies that want to operate within its borders. But tell it to Blizzard and its tense relationship with NetEase. InMobi worked to have good synergy with local firms such as FuguMobile. Once its reputation was established, InMobi began working with large American companies such as Microsoft. Why other foreign companies have failed in China After learning about InMobi’s achievement in China, the question arises why other foreign companies They have not had the same fortune. Some of the reasons have been made evident in the previous paragraphs, but let’s delve a little deeper into this aspect taking into account the very interesting analysis which former Silicon Valley Bank CEO Ken Wilcox did a while back. Launching into the Chinese market without a local partner is practically a leap into the void. No matter how big the corporation is that dares such a feat, the most common thing is to choose to set up a joint venture. And it is precisely here where the first great challenge appears. Companies usually have different final objectives, which ends up generating conflicts and, in many cases, failure. Another great challenge is the cultural barrier, and especially the concept of “guanxi”. This system, based on building personal relationships through trust and mutual obligations, is key in Chinese business. For foreign companies that do not master this dynamic, moving in this field is complicated, especially when some practices may seem directly inappropriate from a Western prism. The Chinese regulatory environment is often another problem, and one of the main reasons why foreign companies need local partners. It depends on the type of business, but companies typically need a variety of licenses to operate, plus they must submit regular reports to regulators, which adds an additional operational burden. Finally, companies must coexist with the constant presence of Chinese Communist Partywhich has considerable control of the businesses carried out in the country. Wilcox explains that Western companies are not usually used to this type of dynamic. Images | InMobi | David Veksler | Alejandro Luengo | HaziiDozen In Xataka | China investigates whether the US CHIPS law harms its companies: the mature semiconductor market is at stake

Trump has made it very clear that he wants to conquer Mars. Now NASA has the enormous problem of not being called SpaceX

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Trump made just one space promise during his inauguration speech, but it was no small feat. The Martian dream. Between cheers and jumps of enthusiasm of Elon Musk, Donald Trump pointed out Mars as new “manifest destiny” of the United States. The newly inaugurated president promised to take astronauts to the Red Planet and plant the American flag in Martian soil. Trump stated: “We will pursue our manifest destiny to the stars, launching American astronauts to plant the flag on the planet Mars.” His words are not coincidental and have a clear influence, but they seem to mark a change of priorities for NASA that leaves the future of the Artemis lunar program. The influence of Elon Musk. “We’re going straight to Mars, the Moon is a distraction,” wrote the CEO of SpaceX two weeks ago. No one quite understood the scope of that tweet, since SpaceX has a very important contract with NASA to build the lander for the Artemis III and IV lunar missions, but now that message resonates on Capitol Hill. There, President Trump focused on Mars. It could just be a rhetorical statement (slowly, but surely, we have to get to Mars before China does), but with Elon Musk as a key ally, the new government could really be preparing a radical shift in astronautics strategy. The current Artemis program. It was precisely Trump’s first term that shaped NASA’s current lunar program. The then administrator, Jim Bridenstine, managed to put the United States’ return to the Moon on track with an architecture that combined NASA’s internal developments (the SLS rocket and the Orion spacecraft) with commercial spacecraft from private companies (SpaceX’s Starship HLS and the lunar module Blue Moon by Blue Origin). In turn, Bridenstine promoted a series of unmanned lunar missions and the creation of the Artemis Accordswhich already has 53 signatory countries, for international cooperation in future missions to the Moon, including the construction of a lunar base, the commercial exploitation of the satellite and everything that comes after (Mars, comets and asteroids). The Moon is a cruel lover. Artemis is not at her best. Manned missions have been delayed for problems on the Orion ship and delays in Starship development. Furthermore, the insane cost overruns of the SLS rocket have put a good part of public opinion against the current architecture of the program, which could be reconfigured with the support of SpaceX’s new Starship and Blue Origin’s New Glenn rockets. To make matters worse, the first two commercial missions associated with Artemis (CLPS‑1 and CLPS‑2) failed to reach the Moon or lie down when landing on the moonwhich has precipitated the cancellation of other more important missions such as NASA’s VIPER rover. But until Trump’s speech, there was nothing to predict that the Artemis program would be in danger. Is it really? From the Moon to Mars. Until now, NASA’s plan was to establish itself on the Moon throughout this decade and the next (or at least in the Gateway lunar station in orbit with the satellite) to prepare for the jump to Mars in the 2040s. Prioritize the Red Planet I would leave three scenarios to the foreseeable new administrator from NASA, Jared Isaacman: A reduced lunar program, without aspirations to create a large lunar base like the one proposed by the ILRS program led by China. Thus, the United States would continue in the race to put the first woman on the moon without stopping to focus on Mars. In exchange, he would cede lunar land to his opponents A bifurcated program with parallel lunar and Martian missions that do not throw away everything that has been developed so far. It would be the logical step if NASA’s budget were unlimited, but with the huge investment what the lunar program entails, adding a Martian program seems impossible A total redirection to the conquest of Mars. Following Elon Musk’s vision: the Moon is a distraction from the ultimate goal of become a multiplanetary civilization. Even with a majority in Congress, it is the option in which giants such as Boeing, Lockheed Martin, Northrop Grumman, and even New Space lose (Blue Origin has several lunar contracts). It seems complicated for congressmen to agree on a clean slate, but it is not totally impossible How would the United States get to Mars? There would be a public tender, but one option immediately comes to mind. NASA could adopt the SpaceX Mars program as your own. Elon Musk said SpaceX planned to launch five uncrewed Starships to Mars in 2026 and, if they managed to land, the first crewed mission to Mars in history in 2028. The experts agree at a crucial point: a mission with astronauts to Mars in the next four years is technically impossible if it is to be done with guarantees, since the scientific and technological challenges are monumental. But there were also many people convinced that Trump would not win the election again while Musk bet money that yes I would. Image | The White House, NASA In Xataka | Artemis has entered into crisis: NASA remains silent about the Orion spacecraft and rumors of cancellation of the SLS grow

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