Chinese Big Tech can now buy Nvidia GPUs. The problem for Nvidia is that they don’t need it now

The United States and China are immersed in a trade and technological war that has caught the line of fire to the AI ​​giant: Nvidia. The situation is that Nvidia must prioritize AI companies from the United States to guarantee the supremacy of this country, but as a company it would be interested in taking a bite out of the giant Chinese market. And the problem is twofold: it has not been able to do so for a long time due to trade vetoes, but now that it seems that it can sell its famous H200 to China, it turns out that China has turned the page. More or less. green light. Nvidia has gone from having a monopoly on AI GPUs in China to have a 0% quota. These are the words of the CEO, Jensen Huang, and the reason is the aforementioned trade restrictions between the powers that prevented Nvidia from selling its most powerful products to the Asian giant. Huang has spent months insisting on Donald Trump’s government to allow them to sell with a very clear logic: China is going to develop its alternatives and what better way to make a profit until then. The situation is gone relaxing at the end of last year and at the beginning of this to get to the point where we are now. According to Reutersthe US Department of Commerce already allows ten Chinese companies and distributors such as Foxconn and Lenovo acquire that long-awaited H200the company’s second most powerful AI chip. Good news for the company. Or they should be if it weren’t for the fact that the Chinese industry is going its own way looking home. Alibaba, ByteDance, JD.com and Tencent are the Chinese giants that can supposedly already buy H200. Up to 75,000 chips each, to be exact. However, it is noted that they have not yet made any shipments. Here there is a mix between very restrictive bureaucracy and, above all, that emphasis on national development. Tencent, for example, noted in September last year that they had no intention of producing AI chips, but that they were going to invest a lot of money in domestic partners. For example, they are in the process of adapting their infrastructure to be able to connect Huawei’s Ascend platform (particularly the Ascend 950 series) as the main training tool for large models. A few days ago, Tencent’s strategy director already pointed out that that strategy was still in place and that the company expects a significant increase in spending on AI GPUs designed in China. Manufacturing at home. Alibaba and Bytedance have a different approach. If Tencent is focusing on acquiring Huawei platforms, Alibaba and Bytedance are looking to create their own chips. Alibaba seeks to be the most powerful RISC-V chip created to date and it was reported that Bytedance wanted Samsung will manufacture its processor. In the end, whether buying from Huawei or developing the tool internally, the two approaches respond to the great national objective: that at least 50% of the data centers that belong to the State use at least 50% Chinese integrated circuits in their servers. That is one of the great Chinese technological impulses of recent years, one of the crucial points of the Five-Year Plan for the development of the country and, above all, the strategy that Nvidia had been warning the United States about for some time. The age of inference. Because this period of ostracism to which the US condemned China has served for the country to develop three very clear alternatives to Nvidia and encourage companies that are already working with models to develop their own hardware. This is important especially in the new AI framework we are entering, that of inference. Although the AI ​​will continue to train and GPUs will be needed for this, the next step is inference, the agentic era in which the processor or CPU is very important. AMD is moving there, same as Intel or ARMand precisely processors are something that Huawei is good at and in which the Chinese giants can shine as much as their American counterpart by developing chips tailored to their models and needs. Also, as pointed out in CNBChaving your own chips means you don’t have to fight with anyone else in a time when there is scarcity and, of course, if you don’t have to buy from an outsider, there is an improvement in the gross income margin. juicy cake. And this leaves Nvidia in that uncomfortable situation, one in which it wants to participate, but in which it seems that it is no longer needed as much as before. Because China is developing its chips for this new era of AI and Nvidia is running into a final boss called bureaucracy and the pressure groups of the ‘Make America Great Again‘. The first is due to the slowness of the export order processes, something that takes months when orders should be much more agile. The second are the aforementioned pressure groups that hold that any deals Nvidia makes with Chinese companies are less chips for American companies, something that should not be allowed. Meanwhile, Chinese companies are developing their alternatives and Huawei wants to flood the market with 750,000 chips this year, three times more than its shipments in 2025, and Nvidia is falling short of a $50 billion pie. In Xataka | The US has the best AI models. China has something else: AI too cheap to care about

the outcome has come sooner than expected

There are few recent stories in technology as fraught with contradictions as that of OpenAI. It was born with a mission linked to the general interest, but ended up occupying a key place in an increasingly competitive industry. Elon Musk was at the origin of that story, then he left and later built his own artificial intelligence company. From there it led to OpenAI, Sam Altman and Greg Brockman to court. The underlying question, at least in the story that Musk tried to take to court, was who could claim the original version of what OpenAI promised to be. The legal term. Before the trial could become a full review of OpenAI’s evolution, the case became bogged down in a temporal issue. The jury in Oakland, California, deliberated for about 90 minutes and concluded that Musk had filed his lawsuit too late. That left their claims blocked by the legal limit to take action in court. The jury’s decision was advisory, but Judge Yvonne Gonzalez Rogers said she accepted its conclusions as her own and that there was a substantial amount of evidence to support them. Musk’s accusation. The demand presented in February 2024 He tried to place the conflict on a very specific ground: that of a supposed breach of the founding pact. Musk accused Altman, Brockman and OpenAI of having “stolen a non-profit entity” and of having been unjustly enriched by the company’s evolution towards a structure that incorporates a for-profit arm. His reproach, brought to court, was that the project had ended up looking too much like what he said he did not want to be. OpenAI’s response. The defense tried to dismantle the lawsuit in two ways: deny the underlying betrayal and underline the calendar. OpenAI’s lawyers maintained that the organization’s mission had not changed and that the company remained governed by a nonprofit foundation board. They also focused on the moment chosen by Musk to sue: after founding xAI. The jury accepted that reading of the calendar and concluded that Musk had known about the events that he later took to court since at least 2021. The scope of the lawsuit explains why the case was followed so closely in the industry. Let us remember that Musk asked the court for measures of enormous impact: that OpenAI return more than $130 billion to its non-profit arm, that Altman and Brockman be removed from their positions and that the corporate restructuring that turned the company into one of the most valuable technology companies in the world be undone. A trial with many layers. Beyond the result, the process left something that is usually difficult to see from the outside: fragments of the internal workings of the company. During the procedure, private emails, text messages, meeting notes and much more were presented. They also declared relevant names, such as Ilya Sutskever and Shivon Zilis. Among what came to light were conversations about financing formulas, infrastructure needs, among other issues. End of the case? The ruling leaves OpenAI and its leaders with an important victory, but does not turn the confrontation into a closed story. Elon Musk’s main lawyer, Marc Toberoff, announced that they plan to appeal. The case therefore ends this phase before entering into the merits, but the dispute between the parties will apparently remain alive. Images | Gage Skidmore In Xataka | The funniest reality show of the moment is not broadcast on Telecinco: it stars the trial of Elon Musk and Sam Altman

The longest solar burst ever detected lasted almost three weeks. Four ships had to join forces to study it

Four different spacecraft have confirmed the detection of the longest solar burst ever recorded. measured to date. Previously, the longest known lasted 5 days. However, the one just described in a studio in The Astrophysical Journal Letter It was much longer, as it lasted from August 21 to September 9, 2025. No more and no less than 19 days. Four ships, one answer. This very special solar burst was detected for the first time by Solar Orbiter of the European Space Agency (ESA). The objective of this spacecraft is none other than to study the poles and solar winds, as well as the Sun’s magnetic field, from a close distance. It was not the first solar burst that he had detected, but he had never encountered one of these characteristics. The results were confirmed twelve days later by the ships wind and Parker Solar Probeboth from NASA. A few days later, the STEREO-Aalso from NASA, again supported the same result. A type IV burst. This long burst is a type IV burst. A phenomenon that occurs when electrons are trapped in the Sun’s magnetic field is known as a solar flare, so that they begin to spiral around its lines, generating a large amount of electromagnetic radiation. There are five types. Those of type IV They have wide bandwidths and can last for hours. The duration of this was much longer, which is why it attracted so much attention. The key is in coronal mass ejections. Solar flares are completely harmless. And, unlike other phenomena, such as solar winds or coronal mass ejections, they do not release plasma or charged particles, only radio waves. Therefore, they would not affect telecommunications on Earth. Now, in this case it has been seen that the burst could be related to coronal mass ejections. According to the clues collected by STEREO-A and the scientists’ reconstructions, there must have been 3 coronal mass ejections that served as food for the radio burst. But what is that? Coronal mass ejections are abrupt releases of plasma that are generated in the solar corona when a lot of energy accumulates in it. Possibly, these three ejections were supplying electrons to the explosion, such that there were always electrons trapped and rotating around the magnetic field. That, possibly, is what made this burst last so long. When he was running out of “food”, the Sun was giving him more. Very important. These types of findings are very important because they help us better understand how the Sun works. Solar activity follows cycles of approximately 11 years, with peaks and low points. In 2025 there was a big peak, especially active. Studying everything that happened at that time is very useful to better understand this type of phenomena, especially those that can affect telecommunications, such as solar winds or coronal mass ejections themselves. In this case, the ejecta had not been seen as such, but the long trail they left had been seen. Analyzing that footprint is as useful as it is for paleontologists to study those left by the dinosaurs. Image | THAT In Xataka | The Webb and Hubble telescopes simultaneously observed Jupiter’s auroras. The problem is that they didn’t see the same thing

the fine print matters as much as the price

If you were thinking about signing up for PlayStation Plusit may be worth checking the calendar. Sony has announced a price rise for its subscription service, which offers monthly games, online multiplayer and other benefits to users of its consoles. The change comes into effect tomorrow, Tuesday, May 20, although with an important nuance: it will not affect all users equally. The announcement has come through a message posted on X. The Japanese company has indicated that the increase responds to current “market conditions” and that the new rates will start at 10.99 dollars, 9.99 euros and 7.99 pounds for one-month subscriptions, and at 27.99 dollars, 27.99 euros and 21.99 pounds for three-month subscriptions. Click to see the original publication in X The immediate question is which markets exactly this rise will reach. At the moment, Sony has not published a official list of countries not one entry in the PlayStation blog with more details. We only have that message, quite brief, for reference. Sony explains that the new PlayStation Plus prices will only apply to new subscribers in “select regions.” It also adds the following: “This price change does not apply to current subscribers (except in Türkiye and India) unless the existing subscription changes or expires.” The statement leaves some unknowns open. The expression “prices will start at” presumably points to the plan essentialthe entry level of the service. In Spain, this modality currently costs 8.99 euros per month and 24.99 euros if contracted for three months. If the increase is finally applied to the Spanish market, the change would mean paying 1 euro more in the monthly plan and 3 euros more in the quarterly plan. What we still don’t know is what will happen with the other levels of the service. PlayStation Plus Extra and PlayStation Plus Premium are the most expensive modalities and include additional benefits, such as Ubisoft+ Classics, a broader catalog of games, classics and title trials, depending on the contracted plan. For now, Sony has not given details about possible changes to these subscriptions. We’ve contacted Sony for more information about the extent of the upload and will update this article if we hear back. Images | sony In Xataka | Pluto is in Sagittarius and that can only mean one thing: the third trailer for ‘GTA VI’ will be out on May 14

The million-dollar question in Cupertino is whether Apple can continue being Apple without Tim Cook: Crossover 1×45

Tim Cook will stop being CEO of Apple after almost 15 years at the head of the company. It will do so next September 1, the date on which will pass the baton to John Ternusa man of the house with a different career. While Cook has proven to be a genius of logistics and efficiency, Ternus is a man of product and not so much of numbers. This makes us think about the impact that this movement can have from an Apple that in recent years many have criticized for having lost its innovative spirit. The company has shown great success in making the iPhone the absolute center of its strategy, but will that continue to be enough?

12 premieres this week on Netflix, including a sci-fi mystery series from the creators of ‘Stranger Things’

We’re halfway through May, and although Netflix slows down its pace of releases a little, that doesn’t mean it doesn’t have attractive proposals for this week. On the one hand, a curious mystery and science fiction film with a seal of distinction: the Duffer Brothers from ‘Stranger Things’, tireless in their search for new veins. And it’s not the only thing: the occasional exclusive film and a documentary about a true diva. Let’s review everything. series Kylie Three-episode documentary series that covers five decades of Kylie Minogue’s career, from her beginnings on television to her consolidation as a global pop icon with more than 80 million records sold. She starts from her now-forgotten beginnings as an actress in the series ‘Neighbors’ to becoming one of the most influential pop figures worldwide. The director of the series is a renowned specialist in celebrity documentaries, with titles such as ‘Beckham’ and ‘Still: A Michael J. Fox Movie’ to his credit. The series not only reviews the milestones of her career but also moments as difficult as the breast cancer diagnosis that interrupted her career, in footage punctuated by statements from close friends such as Nick Cave, Jason Donovan and producer Pete Waterman. Premiere: Wednesday, May 20 The Boroughs: Rebel Retirement Matt and Ross Duffer, creators of ‘Stranger Things’, take us this time as producers to a luxurious retirement complex in the middle of the New Mexico desert. The creation of this nice ‘The Boroughs: Rebel Retirement’ has been left to Jeffrey Addiss and Will Matthews, from ‘Dark Crystal: Age of Resistance’, and it stars Alfred Molina, who plays a newcomer who soon faces a mysterious monster that stalks the residents of the idyllic community. To do this, he allies himself with a group of misfits from the neighborhood, with whom he will unravel what the complex hides. The cast includes names such as Bill Pullman, Geena Davis and Jena Malone. The brothers’ reference, as they have said, is the legendary ‘Cocoon’ by Ron Howard. Premiere: Thursday, May 21 Other series Very expensive – Wednesday, May 20 James – Thursday, May 21 One Tree Hill – Thursday, May 21 Season of zeal – Friday, May 22 Future desert – Friday, May 22 Movies Ladies first British adaptation of the French comedy ‘I’m not an easy man’, which addressed the reversal of gender roles with a satirical tone. Here we will meet an arrogant and successful man who, after suffering an accident, wakes up in an alternative reality where women dominate all spaces of power, from companies to social life, experiencing firsthand the dynamics of inequality that he was previously unaware of. Katie Silberman, writer of the wonderful ‘Super Nerds’, co-writes this story that mixes humor and social criticism and whose cast is headed by Sacha Baron Cohemn and Rosamund Pike. Premiere: Friday, May 22either In Xataka | One of the most brilliant films and also the most ignored by the last Oscars arrives today on Prime Video

Volkswagen has hope to make electric cars cheaper: sodium batteries

Sodium-ion technology It has been promising for years without ever taking off. Gotion High-Tech, a Chinese company in which Volkswagen is its largest individual shareholder, has just taken the most serious step to date: for its own brand of sodium batteries to have a product ready to be manufactured at scale. An evolution is urgently needed. Lithium-ion batteries They have been dominating for decades the energy storage and mobility sector but they have an underlying problem that more and more companies want to tackle: lithium is a geographically concentrated resource, with fragile supply chains and dependent on a few countries. Sodium, on the other hand, is one of the most abundant elements on the planet. If sodium-ion technology reaches competitive energy densities and can be manufactured on a large scale, the game changes. And that is precisely what Gotion has in mind. Production-ready batteries. At its 15th Global Technology Conference, the company introduced the Gnascent brandwhich groups three versions of sodium-ion battery designed for specific applications, not a single multipurpose cell. The brand already has production lines ready in Tangshan and Hefei, China, and they are on the order of gigawatt-hours. Three versions. Each Gnascent variant targets a different niche: High energy: reaches 261 Wh/kg, 60% more than conventional sodium batteries. It is designed for light electric vehicles and drones for commercial use, where weight is a critical factor. Power: with 162 Wh/kg, it supports discharge at temperatures down to -50 °C. Its target market is commercial vehicles and equipment in extreme cold regions, where the performance of lithium batteries drops dramatically. Energy storage: with 180 Ah per cell and more than 20,000 useful life cycles, it maintains 88% of its capacity at -40 °C. The company claims to have passed penetration tests with 8 mm nails and heating to 400 °C without ignition. It can become a serious option for network installations and industrial use. What your technology is about. Just like account The company, Gnascent is backed by more than 90 patents covering cathode materials (sheet oxides, polyanions and sodium-manganese-iron pyrophosphate), hard carbon anodes and electrolyte additives. On the other hand, its anode-less design reduces material costs while increasing energy density. Who is behind. Gotion High-Tech, founded in 2006 and headquartered in Hefei, has Volkswagen Group as its largest shareholder. At the end of 2025, the company had a cumulative production capacity of 400 GWh and 20 manufacturing bases spread around the world. Just like share According to CarNewsChina, in the Chinese market it is the third supplier of batteries for electric vehicles, only behind CATL and BYD, with a share of 6.6%. Who climbs it first and best?. Gotion is not the only one on this path. CATL and BYD too are accelerating their own sodium ion programswhich points to a broader strategy in which this chemistry is the protagonist and ends up becoming a real alternative to lithium. And now what. For the moment, Gotion wants to enter the large-scale energy storage segment through Gnascent. That is electrical networks, industrial facilities or residential use, complementing with smaller markets such as two-wheeled vehicles. It only remains to be seen if the strategy ends up being given the green light and if more companies choose to consider this option in the near future. Cover image | Gotion High-Tech and Volkswagen In Xataka | Putting pistachio in everything has a limit. Or not: Córdoba already makes batteries with its shells

The most advanced ship China has ever built doesn’t know if it’s an aircraft carrier or an assault ship. And that’s exactly what makes it dangerous

Some time ago we knew the existence of the Type 076a warship very suitable to take the recognition of the most advanced that China has ever built. After completing his training maneuvers, he recently was seen crossing the South China Seaquite turbulent waters from a geopolitical and military point of view. And of course, having a 40,000-ton giant there does not go unnoticed. Your own category. The Sichuan is technically an amphibious assault ship, designed to transport troops, armored vehicles and all types of vessels. But to call it just that would be an understatement. With a full-length flight deck, a double-island superstructure and, above all, an electromagnetic catapult Capable of launching conventional fixed-wing aircraft, this ship also functions as a light aircraft carrier. In this way, you could say that the Type 076 is in a category of its own. It is a category of its own, a hybrid between an assault ship and an aircraft carrier that can operate fighters like the J-35the latest generation Chinese stealth, as well as drones and helicopters. Its length is around 260 meters and can house up to 1,000 navy soldiers. Your catapult. Most of the amphibious ships that exist in the world can carry aircraft, yes, but only those with the ability to take off vertically or over very short distances, such as the American F-35B. The Sichuan does not have this limitation, since its electromagnetic catapult, between 100 and 130 meters in length, is of the same generation as that of the aircraft carrier. Fujian and equivalent to the technology that the United States has developed for its latest superaircraft carriers. This gives it unparalleled versatility for a ship of its type and a much greater operating margin in terms of load, range and armament of its aircraft. Electrified. The Sichuan propulsion system it’s electric. Of course, to power it, two 21 MW gas turbines need to be combined with six 6 MW diesel generators, which gives a total power of about 78 MW. This design is used both to power the propulsion motors and also to manage the energy peaks demanded by the electromagnetic catapult. This type of engine has several advantages over conventional diesel, including faster starting, greater operational flexibility, less vibrations and a smaller underwater acoustic footprint, making it more difficult to detect. Testing in the most tense place in the world. The Chinese Navy confirmed At the end of April, the Sichuan had set sail for the South China Sea to carry out its first tests in waters other than those of its base. Zhang Junshe, military expert, counted to the Global Times that it is “rapid and efficient progress” that brings the Sichuan closer to its official commissioning. The previous tests that we reported on last year were carried out in waters near Shanghai, where they evaluated the stability of the propulsion system and electrical systems. Now, in the South China Sea, it is time for something more demanding: complex climatic and maritime conditions, high humidity and variable waves, an environment that will help them validate flight operations, amphibious maneuvers and test the performance of their combat systems in real conditions. A whole birthday has come together. The Sichuan reached the South China Sea at the same time that the United States, the Philippines, Japan, Australia, Canada, France and New Zealand began the Balikatan maneuvers, a set of military exercises that are carried out annually and involve nearly 19,000 soldiers, according to Admiral Samuel Paparo, head of the US Indo-Pacific Command, before the Senate Armed Services Committee. In addition, the Chinese aircraft carrier Liaoning He also headed towards the same sea those days. And of course, in the face of such deployment, there are many who think that China is carrying out a calculated show of force in waters that it claims for the most part as its own, and where precisely it has open territorial disputes with the Philippines, Vietnam, Malaysia and other countries in the region. What comes next. Once these tests in the South China Sea are completed, the tests should include integrated operations with embarked fighters, helicopters and amphibious forces. When all test cycles are complete, the Sichuan will be ready to enter service with operational combat capability. Junshe counted told the Global Times that the ship’s construction speed is “considered fast” and reflects China’s increasing maturity in building large warships. Cover image | Xinhua In Xataka | China is manufacturing missiles at an unprecedented speed. And the final objective is not Taiwan, it is another island 3,000 km away

more than half fear being replaced by an AI

The technology sector has been one of the most attractive in the Spanish labor market for years, and the data continues to point in that direction: they enjoy better salariesmore savings capacity and greater confidence when requesting increases. But there is an elephant in the room that does not go unnoticed by anyone: artificial intelligence. A study of InfoJobs has just put figures to the technology sector, highlighting that workers in this sector they live better than average of Spanish workers in almost all indicators economic, but more than half fear that the AI ends up destroying jobs in their activity, a percentage much higher than that recorded among the rest of the employed population. Better salaries, more satisfaction. The salary perception of employees in the technology sector stands at an average score of 5.8 out of 10, above the 5.2 recorded by the employed population in general. In fact, 23% of workers in this sector say they feel very satisfied with their salary, compared to 20% among all workers. On the other hand, tech employees who they declare themselves dissatisfied Their salaries are also less, being 27% in the technology sector, compared to 33% among all employees as a whole. This difference in perception is based on an objective reality, since 43% of technology professionals earn more than 2,000 euros per month, while among the general employed population that figure remains at only 23%. At the opposite extreme, the most common salary range among all workers is between 1,001 and 1,500 euros per month, which makes clear the salary distance that separates the technology sector from the rest. They do not shut up and ask for salary increases. As detailed in the report of InfoJobs65% of technology professionals have received some salary increase in the last two years. This represents an average of seven points more than the figure for the entire employed population. And they also feel more encouraged to ask for salary increases. Proof of this is that 31% have intention to ask for a salary increase to their company, a proportion that almost doubles that of the rest of the workers, which remains at 17%. Among those who plan to ask for this increase, expectations are also higher: 34% aspire to an increase of more than 5,000 gross euros per year. To this we must add that they save more than the average, allocating 14% of their salary to it, four percentage points above the general figure. Inflation has conditioned purchasing power. Despite starting from an almost privileged position within the workplace in Spain, employees in the technology sector do not escape the deterioration in purchasing capacity that affects the entire Spanish society. 37% assure that your economic situation has worsened in the last two years, a percentage almost identical to that of the general employed population, which stands at 38%. Only 29% of this sector considers that it has improved, while 34% believe that it has remained the same. That loss of purchasing power It has a direct impact on daily spending, forcing 85% of these employees to cut expenses, although they remain below the 92% who declare having done so among all employed people. The items most affected by these cuts are leisure and free time, vacations and getaways, and personal and household purchases. Fear of AI, the elephant in the room. However, the most striking fact of the study has to do with the sword of Damocles that these professionals have been noticing hanging over their heads for some time: artificial intelligence. They are the professionals who use these tools the mostbut also those who most They fear its consequences. 52% of technology workers fear that AI destroys jobs in their activity, a figure that is 13 points higher than the 39% recorded by the average of the employed population in Spain, largely based on specialized manufacturing sectors and service professionals with tasks that are difficult to automate. In Xataka | The best paid jobs in Spain in 2026: from 56,000 euros for a doctor to 250,000 for directing private banking Image | Unsplash (Arvin Mogheyse)

Telecinco faces one of the toughest summers in its history. He has bet all his chips on Paz Padilla

Last August, Telecinco closed the month with an 8% audience share, the worst monthly figure in its history. In May 2026 it averages 9.2%: somewhat better, but it certainly does not provide a much better diagnosis of the state of suspended animation that the channel lives. Mediaset has been setting annual historical lows for four consecutive years, and the response for this summer has a name and surname: old acquaintances such as Carlos Lozano or Paz Padilla return to the channel, in a decision that makes it clear that Mediaset’s bet is not based on risk. Four years in free fall. The channel signed its historic low audience for the fourth consecutive year in 2025, with a 9.5% annual feeafter 2024 had already been the first below 10%. The problem is not only with the public, but with everything that comes with it: the net advertising income of Mediaset España fell 8% in 2025. For the first time, the group was surpassed in advertising billing by Atresmedia. To this we can add a structural crisis of the environment: Daily linear television consumption time fell by 7.7% in 2025, with an especially pronounced contraction among viewers aged 14 to 49. Telecinco competes, like all of them, against the changing habits of a generation more attentive to streamingTikTok and video games. Lozano, Padilla and other old acquaintances. Under the motto “Open for holidays”, Telecinco has presented its summer strategywhich includes the dating show ‘Love or whatever arises’ (with Carlos Lozano returning to the channel eight years after leaving it, reviving the spirit of ‘Women and men and vice versa’ in the same afternoon slot) or the daily version of ‘De friday’ called ‘Monday to Friday’with Santi Acosta and Beatriz Archidona. Finally, the entertainment format ‘The Peace Show’ with Paz Padilla at the helm, the weekend afternoons and reducing the ‘Party’ time. The presenter was fired by the channel in 2021 in quite tense circumstances, which says a lot about how both parties need each other, in a cessation of hostilities pact that must not have been easy. The changes will start in the second half of June. What goes away and what resists. To adjust this whole grid, there are programs that go on vacation. ‘Jorge’s Diary’ takes a break until September, coinciding with Jorge Javier Vázquez’s vacation. Hold ‘Allá tú’ with Juanra Bonet in the afternoons from Monday to Friday thanks to its good audience of close to 10% of share. The same thing happens with ‘The Fair Price’ by Carlos Sobera, which will also try out on the weekends, filling the gap left by the resounding failure of ‘Seen what has been seen‘. The goldmine of dating programs. Along with the realitiesand sometimes incurring almost unnatural matings between both variants, the dating shows They are the only thing that now invariably works for Telecinco. ‘The island of temptations‘has maintained competitive audiences during this four-year crisis; ‘Married at first sight’ was last season’s surprise. ‘Love or whatever arises’ tries to get away from this trend, and also with a specific format that has been tested previously with success. However, even if all these proposals work, they will be nothing more than mere patches to liven up the summer of a chain that needs a deeper reinvention. The return of Lozano or Padilla are symptomatic of the lack of originality of the resources of a Telecinco that survives on the basis of patches and proper names that drag audiences down. Because an ‘Island of Temptations’ is something that only happens from time to time: to get there you have to keep taking risks and, possibly, try formats that don’t smell like you’ve already seen them. In Xataka | The last bullet that Telecinco has left in the audience’s gun is a promo generated by AI and based on a TikTok success

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