Chinese companies whose business is based to a greater or lesser extent on the manufacture of OLED panels for mobile phones They are suffering. BOE, Visionox, Tianma or TCL CSOT are some of the companies that the shortage of memory chips has placed in a very delicate position. In fact, the market for OLED matrices for smartphones is going through its worst quarter in years, according to DigiTimes Asia.
Global shipments fell 12% year-on-year and 20% compared to the previous quarter during the first quarter of 2026, according to data managed by the consulting firm. UBI Research. A priori it might surprise us that the memory market is degrading the business of Chinese manufacturers of small format OLED panels, but if we dig beyond the surface it is easy to understand precisely what is happening.
And what is happening is that Android mobile phone manufacturers are buying many fewer organic matrix screens from their Chinese suppliers because they need to offset the increase in memory prices by reducing the cost of the screen. This scenario mainly affects entry- and mid-range Android smartphones, which are the ones that mostly opted for moderately priced OLED matrices manufactured in China. High-end Android terminals and iPhones usually have OLED screens from Samsung Display or LG Display, although Apple also uses BOE for some models.
South Korean manufacturers are taking this blow much better
The origin of this problem lies in a decision made by SK Hynix, Samsung and Micron Technology, the three companies that control more than 95% of global DRAM productiona year ago. The rise of data centers for artificial intelligence (IA) has skyrocketed the demand for HBM memories (High Bandwidth Memory) that coexist with GPUs. For the three large memory manufacturers, HBM chips leave a greater margin than conventional DRAM memories, which is why they have focused on the production of the former and have largely sacrificed the latter.
The most surprising thing is that this situation has triggered an asymmetric problem
This strategy has caused the price of DRAM and NAND memories to increase sharply, but the most surprising thing is that this situation has triggered an asymmetric problem. As we have seen, sales of Chinese OLED panel manufacturers have fallen, but Samsung Display and LG Display are taking the hit very well. And they are doing it because their most important customers are Apple and Samsung Electronics.
These two mobile phone manufacturers work with wide margins and have agreed long-term supply contracts with Samsung Display and LG Display, which gives them greater room for maneuver. At the moment they have not been forced to cut the cost of their screens. Be that as it may, market shares during the first quarter of 2026 speak for themselves, according to Korea Herald.
Samsung Display led the global market for OLED panels for smartphones with a share of 44.4%, up from 42.8% in the same period in 2025. LG Display reached 9%, rising from 7.6%. Both gained quota despite the fact that its absolute shipments also fell. Among Chinese companies the picture was mixed: BOE maintained the largest Chinese share at 16.3%, and Visionox rose to 10.7% from 9.3%. Tianma fell to 9% from 12.1%, and lastly, TCL CSOT fell to 7.8% from 9.8%.
Image | Xataka
More information | DigiTimes Asia | Korea Herald
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