Month: June 2025

Wikipedia opted for AI to summarize her articles. Its editors have avoided it through a rebellion

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The Wikimedia Foundation has paused an experiment which showed summaries generated by AI in the upper part of the articles after an avalanche of criticism of their own editors. Why is it important. Wikipedia remains one of the last great bastions of human content on the Internet, in front of the survey wave that has degraded other platforms. His model, which is committed to democratic governance, has just stopped an important technological advance. What has happened. He “Simple Summaries” experiment He was born with the intention of making complex articles more accessible through automatic summaries marked as “not verified.” These summaries were made by an aya model of COPE. The editors responded with comments such as “very bad idea”, “my strongest rejection” or simply “Puaj”. The background. OpenAi continues to advance in Your plan to become the next GoogleGoogle herself He has embraced the generative AI even in his search engine. In this environment, Wikipedia has maintained the quality of its articles for its human commitment. In fact, its editors actively filter the content generated by AI, and that makes the platform a reliable information refuge. You know knowing that there will be no Slop. Marked in red, an example of Wikipedia’s summaries. Image: 404 average. Between the lines. These protests speak of something deeper than the simple acceptance of synthetic content: Wikipedia must evolve to attract new generations … … but its editors fear that AI destroys decades of collaborative work. “No other community has dominated collaboration to such a wonderful point, and this would throw it down,” said an editor quoted by 404 average. Yes, but. The Foundation has not ruled out the AI ​​completely, at least for the moment. He has promised that any future function will require “participation of editors” and “human moderation workflows.” It sounds like tactical pause. In addition, the experiment was born precisely from discussions in Wikimania in 2024, when some editors did see this format potential. In summary. The question now is if Wikipedia will be able to maintain its enormous historical relevance, already eroded since Chatgpt reached our lifewithout sacrificing part of the human criterion that distinguishes it. The answer to this question, which will not arrive tomorrow, will be what determines whether Wikipedia remains a reasonably reliable knowledge … or another space in automated internet noise. Outstanding image | Oberon Copeland @seeyinformed.com in Unspash In Xataka | Wikipedia is being filled with content generated by AI. So much, that you already have a team dedicated to finding it

If the question is how far Russia’s help comes to North Korea, the answer has a war name in Ukraine: Shahed

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At the beginning of June more than what is behind that convergence between Moscow and Pyongyang was known. It was known by The protagonists themselves that North Korea had been sending armament for months and soldiers to Russia in his invasion to Ukraine. In return, Russia was giving him what Kim longed for: A functional army. Therefore, the question in the air seemed clear: how much “? The answer has name and origin … in Iran. The Moscow-pyongyang axis. Revealed it in an extensive interview The War Zone Medium General Kyrylo Budanov, head of Ukrainian military intelligence. Apparently, Russia has begun to transfer critical technology to North Korea for the Drones production Long -range Kamikazes and high -precision ballistic missiles, transforming Pyongyang into a key node of Russian war machinery and altering military balance in Asia. Shahed. Among the ceded systems, the ability to manufacture the Shahed-136 drones (known in Russia as Geran), originally from Iranian design and responsible for much of the massive air attacks About Ukraine. Russia already manufactures about 2,000 drones Shahed a month and plan to raise that figure 5,000so the outsourcing towards North Korea responds to a need to maintain the offensive rhythm without saturating its own industry. Providing Pyongyang with this capacity also means giving the possibility of saturate the defenses South Korean antialeas or even re -export drones to Russia for use in Ukraine, feeding a cycle of arms collaboration that consolidates a new authoritarian axis in the global war setting. A Shahed 136 Iranian drone The KN-23 under Russian tutelage. The benefits for North Korea do not end in drones. Budanov details How Moscow has significantly improved North Korean ballistic capacity, especially the KN-23 missile (also known as Hwasong-11), that in its first lots sent to Russia It was useless for its low precision and structural failures. However, thanks to direct technical cooperation with Russian specialists, the missiles have been redesigned until reaching a level of lethal precision, with implications that greatly exceed the Ukrainian conflict. The technological transfer also extends to the system of Air-Aire missiles long range and, possibly more worrying, to submarine systems capable of launching nuclear ballistic missiles. KN-23 The nuclear unknown. Although Budanov does not reveal exact details in the interview, Yes, it makes clear that the development of the naval component of the North Korean nuclear deterrence It is being directly supported by Moscow, which clearly amplifies the destructive potential of Pyongyang and, what is doubtful, alters the strategic balance in the Asian northeast. Korean ammunition. Support is not just technician and we have gone counting. North Korea has provided Russia with an artillery arsenal that includes since Obuses D-74 122 mm to self -propelled cannons 170 mm Koksan and multiple launcher 240 mm mlrs. The latter, According to Budanovthey have proven precise and troops in the field Battle, which explains that Russia has already received 120 units and it is expected that the shipments continue. And much more. In addition, Korea has sent about 11,000 soldiers To the Russian Oblast of Kursk, evidencing that his commitment to Moscow goes far beyond logistics. He also recalled the agreement reached by the Secretary of the Russian Security Council, Serguéi Shoigú, during his visit to Pyongyang, whereby the Entrance of “Labor migrants” North Koreans to replace the exit of Central Asian workers, considered vulnerable to Western infiltration. Budanov warns That many of these “workers” could end up signing military contracts, becoming de facto in Russian soldiers of North Korean nationality, thus expanding the North Korean presence in the front without officially declaring it. Military survival. If you want also, strengthening North Russia – Corea It responds not only to immediate operational needs, but to long -term strategic interests. Moscow obtains armament, soldiers and time. On the other sidewalk, Pyongyang receives technology, implicit diplomatic support and A unique opportunity to position themselves as military power beyond the Korean peninsula. Collaboration is based on a logic of mutual survival: While Russia seeks Nuclear weapons Operational and advanced drones, raising their threat capacity, for example, South Korea and other actors in the region. Challenge to global balance. The alliance, therefore, is not just a regional problem as we indicate A few weeks ago: marks a change in the dynamics of global power, where authoritarian actors share sensitive military technology to avoid sanctions, accelerate their ambitions and challenge established balances. The battlefield in Ukraine, in this context, becomes, again, the laboratory of a new war architecture that now It transcends its borders. Image | National Police of UkrainePresidential Executive Office of Russia, MEHR News Agency, VITALY V. KUZMIN In Xataka | North Korea has been sending armament for months to Russia. In return, Russia is giving him what longs for her: a functional army In Xataka | Russia has confirmed one of the great unknowns of war in Ukraine: North Korea accompanies them and not only with troops

So you can get 25 free double tickets for this event full of action

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After the success in the editions of Pamplona and San Sebastián, X-Gravity Freestyle Motocross Go back to Madrid. It is a show full of adrenaline, acrobatics and action that brings together great pilots of the world and of which Xataka is half partner. As we want you, our xatakers, to live it first hand, today we bring you a draw for 25 double entries so you can attend with a companion on June 27. We tell you how to participate. How to win 25 double tickets for X-Gravity Freestyle Madrid X-Gravity Freestyle Madrid will bring together some of the best pilots in the world to dazzle us with their acrobatics. Among them are the Australian Clinton Moore (Winner of the last Red Bull X-Fighters World Tour), the Italian David Rinaldo (MX Freestyle World Champion) and the Spaniards MAKEL MELERO (five times world champion of freestyle motocross), Dany Torres (Second pilot with more victories in the Red Bull XFighters), Jose “MANC” (one of the new great promises of this sport) and Edgar Torronteras (Creator of Freestyle Motocross). The event will take place next June 27 in it Madrid Vistalegre Palace And there will not only be motorcycles and action, but there will also be music by the hand of Nano dj. Sounds good? Well, 25 lucky with their respective companions you can go totally free. To do this, you just have to participate in the draw. Mechanics is as follows: Image | X-Gravity Freestyle In the event that the winner did not answer the organization with its acceptance of the award within 48 hours, a new raffle will be held. In the event that the second one does not get in touch, a third will be made and in case it does not respond, the prize will declare desert. You can consult here the legal bases. We remind you that X-Gravity Freestyle Madrid will take place on June 27 at the Vistalegre Palace in Madrid. You have the schedules, the map and much more information in the event website. Good luck and see you there! Images | X-Gravity Freestyle

Five portable air conditioners without works or perfect facilities for your home

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The Heat waves They were already inaugurated a couple of weeks ago. Although the fresco has given a truce, the temperatures are expected to rise again. If you still do not have any air air conditioning device, the air conditioners have been imposed strongly in recent years. In front of the ceiling fans or the traditional ones Fans Standing, these portable air conditioners (also called penguins), have the advantage of not needing anyone to install them. If you are thinking about buying one, these are some of the best models that we can recommend. Ok oac 9023 by 169 euros: With timer and 2,150 refrigerators. Measure Pingüino by 429.99 euros: With 3,000 frigpances and window kit. Cecotec Forceclima 7100 Soundless by 197 euros: With 1,750 refrigerators and dehumidifier. CREATE SILKAIR Home by 214.95 euros: With retro design and sliding windows. COMFEE BREAZY COOL PRO by 229.99 euros: Compatible with Google Assistant and Alexa. OK OAC 9023 He Mediamarkt outlet on eBay It is one of those stores where we can find air conditioning devices at a very good price. This ok aoc 9023, which is a mediamarkt firm, you can now buy it for 169 euros. If there is something for which this portable air conditioning is characterized, it is for its economical price. Its refrigeration capacity is 2,150 frigities and It has a timerso that you can establish when it goes out at night. It also incorporates with dehumidifier function, with a capacity of 28.8 liters per day. Portable air conditioning – OK OAC 9023 W ES, 2150 FG/H, 18 m², LCD Display * Some price may have changed from the last review Note: Some of the links published here are affiliated and can report a benefit. Measure Pingüino This other portable air conditioning that we present will serve you for both summer and winter (since it has a heat pump). This is the penguin measuring that, now, you can take you 429.99 euros In Amazon, thanks to 50 euros discount coupon what you have. It has one 3,000 refrigeration capacityso it is perfect for large spaces. Includes the window kit to be able to use it and you can control it by the Tactile LED panel or the remote control. Measure Pingüino Portable Air Cold and Heat 3000 Frigories * Some price may have changed from the last review Cecotec Forceclima 7100 Soundless The Cecotec firm when buying home devices and this portable air conditioning is The best selling on Amazon. Now, you can get it on Amazon by 197 euros. This portable air conditioning has a cooling capacity of 1,750 frigpities, so it serves to rooms up to 20 square meters. It works at 65 dB and also has fan functions and dehumidifier. In addition, it incorporates a 24 -hour timer. Cecotec Portable air conditioning with remote control Forceclima 7100 Soundless * Some price may have changed from the last review CREATE SILKAIR Home Another of the firms that has managed to break into the DESIGN OF YOUR PRODUCTS. This portable air conditioning create silkair home is a bar 214.95 euros. It has a cooling capacity of 7,000 BTU, which allows you to cool stays of up to 20 square meters. Like many of these models, it includes fan and dehumidifier functions. It can also be highlighted that it comes with sliding windows. CREATE/SILKAIR Home/Portable air conditioning 3 in 1 * Some price may have changed from the last review COMFEE BREAZY COOL PRO The latest portable air conditioning model that we want to recommend is from the Comfee firm and is a connected deviceso you can even light it being away from home. Its price, at the moment, is 229.99 euros. This is a air conditioning device 3 in 1 (fan, air conditioning and dehumidifier). You can control it by app or voice assistantssince it is compatible with Alexa and Google Assistant. It has a temperature sensor and its cooling capacity is 1,800 frigities. Comfee penguin portable air conditioning * Some price may have changed from the last review Images | MIEDA, COMFEE, CREATE, OK AND CECOTEC In Xataka | What intelligent air conditioning buy: how to choose a connected air conditioning system and outstanding models In Xataka | Connected fan purchase guide: Recommendations to choose an “intelligent” model with WiFi and six models from 50 euros

China has built the most elegant economic power lever in modern history: rare earths

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He Rare Earth Agreement announced last night says more than what appears to be a simple commercial truce: China has the most sophisticated geopolitical weapon we have seen. One that is capable of paralyzing entire sectors of any developed economy. And with the elegance of who closes a tap. China controls the entire ecosystem of Rare earth: The Ganzhou mines. Processing plants. He know-how technical. Specialized labor. Even the only American Mountain Pass mine Send your material to China to refine it. It is the same difference between having oil and controlling the refineries of the world. China has built a monopoly on elements that are the blood of the digital economy: Without neodymium there are no wind turbines. No Disposio there are no Tesla engines. Without Terbio there are no iPhone screens. Deng Xiaoping He saw it in 1992: “Middle East has oil. China has rare earths.” Three decades later, That prophecy is a reality and a definition of the present. And the interesting thing is that West has financed its own vulnerability. For decades, US and European companies outsourced the extraction and processing of “dirty” minerals to China, celebrating the margins that gave them that specialization. That dependence has had a strategic cost. And now… The same companies that built the supply chains to maximize their efficiency now discover that they also optimized their vulnerability. And China executes in a way we could call “civilized blackmail“. It does not close the whole tap, but it does slow down the supply with bureaucracy. Ask for forms, photos of the factories, customer listings, production details. That, in addition to a bureaucratic nuisance, is also to open a window to the industrial secrets of its competitors. Industrial espionage, but institutionalized, disguised as commercial policy. You take it or leave it. When he negotiates, he does it from a position of strength. The agreement, of only six months, works as a constant reminder. Each western company now knows that its production depends on Chinese benevolence. And if a geopolitical escalation of any kind arises, the industrial blackout can be almost instantaneous. The West now discovers that economic interdependence can become a lethal weapon, because China has shown that in the technological era, who controls critical materials controls the rules. The agreement last night postpones the moment in which the West will have to decide if he is willing to pay the price (economic and strategic) to recover his mineral sovereignty. China has won this pulse and has plenty of strength to win all the following. In Xataka | China monopolizes rare earths. An enemy has come out of home: the smuggers Outstanding image | Wikimedia Commons

Amazon tried to remove the dependents and ATMs of the equation. But who has really achieved it is Inditex

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Amazon imagined a system of Automated stores in which the client should not even worry about. However, It has not been The giant founded by Jeff Bezos who is the best results in this goal. Who is breaking it is Inditex. In the last presentation of results, the Textile multinational assured that its autopagogue system is being a resounding success in some stores of the firm, reaching 90% of the total operations in some cases, such and as they point out in Five days. The passage through box, a critical moment. The time to pay has always been one of the most delicate in the shopping experience, especially for The long lines that can be formed in traditional boxes. Therefore, the arrival of autophagous systems has meant a radical change in supermarkets and large stores. In some of the most relevant stores of the Inditex Group, the number of autophagous transactions has exceeded the collection operations in conventional box. This figure, which practically doubles the one of the previous year, shows that the autopagogue model has ceased to be a simple trend to become the norm in many of its most advanced premises. More technological investment. The good Inditex results in their payment experience have their origin in the investment of brands such as Zara in Automated payment systems whose pilot test was launched in March 2025 in four establishments of the firm in Madrid, Santiago de Compostela, Bilbao and Barcelona. This investment is not only to install more autophagous positions, but also accompanied by different mobile technologies. Through a tablet any store employee scan the “soft labels” of the garments through NFCadd them to a virtual basket and the customer can pay their purchase instantly with your mobile card or payment. When completing the payment, the RFID label integrated in the garment is deactivated. Together, Inditex claims to offer an experience similar to online purchasebut face -to -face in store and with garments in hand. Priority in new openings and Flagships. According to Gorka García-Tapia, director of relationship with investors in Inditex, the multinational has begun to prioritize the use of this autopagogue model in some of the new openings of their brands of all the world. He has also applied it to some of his Flagships such as Zara de Plaza de España in Madrid, Major Zara in Spain, and in other new international locations such as Los Angeles and Nanjing. Automatizing the purchase process contributes to these new stores Be more profitable. Article 14 collected The statements of Oscar García Maceiras, CEO of Inditex about the importance of this technology in the purchase experience. “This initiative is part of the commitment to improve customer experience and innovate with new technologies.” Advantages and Challenges of Autophagus. The popularity of autophagous systems is, above all, to the speed and comfort they offer to the reduce queues and wait to be attended in a conventional box. Customers value being able to manage their purchase autonomously and without waiting, which significantly improves their satisfaction. However, these advances also raise important challenges, especially for older people, who can find difficulties to adapt to these new technologies, something that bank has not yet solved with Your ATMs. In addition, there is some concern among consumers for the possible impact on employment. Autophagous systems can be perceived as a threat to jobs that traditionally occupied the ATMs. Companies, on the other hand, defend that the staff can devote themselves to advice and customer service tasks, “allow us to devote more time to improve customer experience,” said García Maceiras. In Xataka | The Inditex formula for Zara’s success is not new. The new thing is that they tell her Image | Flickr (Junta de Andalucía), Inditex

that the weekend are two and a half days

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The work week four days It is still An experiment In most of the planet where companies have carried out evidence To understand what are the benefits on both sides, both for workers and for the company. In the background, the debate of the Reduction of the working dayand in a city in China they have thought that the best idea is halfway to the rest: a weekend of two and a half days, or a working day of four and a half days. The leisure experiment. It Nikkei had. In an effort to revitalize internal spending and combat an increasingly suffocating work culture, the Chinese city of Mianyang (key industrial center of the province of Sichuan) is considering adopting a 4.5 -day work weekthus promoting a “2.5 -day weekend” model that would close offices on Friday afternoon. With a population of 4.9 million and a powerful electronic sector led by signatures such as Sichuan Changhong ElectricMianyang represents a significant scale to test this type of reforms. The government stimulates. The initiative, still in the coordination phase with local government agencies, responds directly to the national priority of stimulate domestic consumptionestablished in the last popular national assembly as part of a structural plan for Reequibly growth Chinese economy. In fact, the central authorities have begun to Actively fight The phenomenon of Illegal overfoundestablishing limits to extensive days and betting on a stricter regulation of working time in cities. Between productivity and well -being. There is much more, since the context that motivates this proposal reveals deep tensions in the Chinese labor market. In 2023, urban workers averaged 48.3 hours per weekwith a notable increase among young people between 30 and 34, the demographic group with the highest spending potential. This pattern has been promoted for years through an intensive business culture, synthesized in the famous and controversial standard “996” (work from 9 to 21 hours, six days a week), which was officially declared illegal in 2021 by the Popular Supreme Court. An extended standard. However, the Practice has persistedfed by an economic slowdown that has hardened the conditions for university graduates, many of whom feel forced to prolong their schedules to demonstrate commitment. This work pressure has resulted in a phenomenon that we have counted before known as Neijuana spiral of internal competition that consumes time, mental health and real productivity, and that the government now seek to deactivate before SOCAVE even more national economic dynamism. From the pilot to the precedent. While Mianyang studies formalizing the extended weekend model, some companies have already given The first steps. Measurean appliance manufacturer based in Foshan, has begun to recommend to its employees that Leave the office Punctually at 6 in the afternoon, a practice that although not mandatory, has become almost universal in the company. Other technological firms Like Dji have adopted similar measures, imposing a Maximum limit from day at 9:00 p.m. Decisions that, partly motivated by external pressure and the desire to cut costs, also reflect a slow but firm turn towards a business culture less focused on Toxic hyperproductivity. Even so, even in these environments, Nikkei had That many employees continue to work after abandoning the building, prolonging technical discussions and reviews in front of the laptop into night calls, indicating that the real change is still far. Structural challenge. It is the last of the legs that should be analyzed, because the precedent is not entirely encouraging: previous attempts to establish weeks of 2.5 days in other Chinese locations They failedabandoned in the absence of institutional commitment or business resistance. However, the magnitude of the challenge current forces rethink balance between economic competitiveness and social sustainability. To succeed, the Mianyang case It could become a replicable model for other second -line cities, not only helping to improve the quality of life of millions of workers, but also Promote consumption (The real background objective) by creating more free time. In an economy where the growth of private spending is essential to replace the Measurement of exports and the state investment, release Leisure hours could be as strategic as building factories. Image | Ping Lin In Xataka | A company tested the four -day work week. Now your workers think it is best to work seven days In Xataka | Spain already has its first municipality with four -day work week. It is not in Madrid or Barcelona, ​​but in a corner of Cádiz

is that these types of events will become increasingly frequent

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Since the end of May the meteorology in Spain has been A roller mountain in which summer heat days have alternated with days of thermal drops and abundant storms. And if the last of these episodes of instability has been characterized by something has been for the intense hails seen in some points of the peninsular center. After the beak. After reaching Wednesday its peak of activity, the last stormy episode begins to love the Peninsula. However, the chronicle of a hail leaves us that in some places reached the ground with a considerable size such as three centimeter balls Views in Madrid. And suddenly, Pedrisco. The big question is how we have come to see such a situation in the middle of June, when the weather spring has come to an end. The key may be precisely in the thermal oscillations that we have lived during these weeks. According to they explain from Eltiempo.essurface heat generates ascending convective currents. These are entered into clouds of great vertical growth and raise water drops to large heights. From water to ice. These drops, in their ascent they can reach very cold layers of the atmosphere, when reaching the -15º Celsius They begin to form hail. Ice falls by gravity, but can rise again trapped by convective currents. When descending, hail captures moisture dragged by the warm air that returns it to the high and cold layers. The result is hail balls that increasingly accumulate more water, more mass and greater diameter. Finally, atmospheric instability ends up unleashing storms in which accumulated hail is precipitated against the surface. End of the stormy episode. Meteorologists point out that the last stormy episode has come to an end: the Dana responsible for instability seen these days moves away from the peninsula. However, storms will not complete has issued several notices For storms and possibility of hail. Among these notices are orange notices due to an important risk of storms, in force tomorrow on the Ebro banks in Zaragoza and in the province of Huesca. In some areas, storm notices of these days will coexist with notices due to high temperatures. A problem that will go to more. Climate experts point out that the frequency and intensity of extreme weather phenomena will increase as a consequence of climate change. Although we associate storms to instability and cold, heat plays an important role. The heat not only generates ascending currents that alter the structure of the clouds, there is also the fact that hot air causes the atmosphere to accumulate more moisture. More water in the atmosphere means greater rainfall associated with storms such as those lived during these days. In Xataka | The time of truth of the Spanish reservoirs: how are they going to endure the heat after rains that has left them overflowing Image | ECMWF/ David Trinks

Ozempic and blindness, we have been on the track of an extremely rare adverse effect for months. Now the AEMPS has taken a step forward

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A few days ago the The United Kingdom warned on an unexpected effect associated with the use of Ozempic and treatments based on the same principle, the phenomenon of Ozempic Babies. Now the Spanish Agency for Medicines and Health Products (AEMPS) has also issued a statement but this time as a consequence of a very different effect. Adverse reaction. This week the AEMPS, the agency in charge of ensuring that the drugs meet the required standards, has issued A statement To warn of a very uncommon ocular adverse reaction “associated with treatments based on the semaglutida, the active compound of drugs such as Ozempic, Rybelsus or Wegovy. The notice occurs after the Committee for the Risk Assessment in Pharmacovigilance (PRAC) of the European Medication Agency (EMA) reviewed the risk of developing an ocular condition called Niana, which can cause loss of sudden vision. While the agency affects that the frequency of appearance of this type of eye problems is “very low”, it recommends that a sudden loss of vision is carried out an ophthanmological examination for Evaluate the possibility to interrupt the treatment. Noiana. Noiana is an acronym that refers to calls Previous ischemic optical neuropathiesNaion in English. These ailments are caused For the infarction of the optic nerve head. In other words, blood does not reach this eye region and a loss of vision occurs, which is typically fast but painless. It is an unknown and infrequent disease, not only in the context of those who follow a trailer treatment: its prevalence in the general population is approximately 10 cases per 100,000 inhabitants. A year on track. A year agoa study I found indications of the relationship between the treatments of Semaglutida and Niana. Indications such as those that gave rise to the evaluation by the Pract. The Committee reviewed clinical and preclinical essay data together with suspicion of adverse reactions, explains the AEMPS. This work resulted in the conclusion that trailer treatment can be associated with a risk of developing this disorder but indicate that with a very low frequency. The AEMPS speaks of “an increase in the risk of developing Niana of approximately double compared to people not exposed to this treatment. This corresponds to an additional case of NOIANA for every 10,000 patients treated with semagglutida for a year.” And what about the “other ozempic”? The AEMPS statement focuses on the drug -based drugs such as Ozempic, Rybelsus and Wegovy but does not indicate whether similar effects have been detected on similar treatments such as those based on the tirzepatida, such as Zepbound and Mounjaro. A medication with side effects. Like any drug, the semaglutida has a series of Contraindications and side effects. It should be remembered in this sense that the success of drugs such as Ozempic began when it was observed that this treatment against diabetes made those who followed it lost weight. In Xataka | “Ozempic face”, “Ozempic language” and “Ozempic teeth”: the other very visible effect of consuming the medicine to lose weight Image | Chemist4u / Amanda Dalbjörn

You will fold your advertising

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In January 2024, Amazon introduced ads in its programming. It was one more (the last important one, in fact) on the long list of platforms that were embedding them in their catalog, seeking to improve their results and Following the steps of which already marked the rhythm of changes in industry, Netflix. And although he promised a very specific percentage of advertising in his programs, now – a year and a half after that ad – is increasing it without warning. Three to six. The treatment seemed reasonable: two to three and a half minutes of advertising for each hour of programming. But According to Adweek From a study made with six advertisers and documents to which the medium has had access, that percentage has been bent in recent months, until it reaches about four-seis minutes per hour of programming. Earlier this month, Amazon herself announced it in an email aimed at her advertisers, according to Adweek. Why do they. The Amazon movement has a clear objective: to increase the number of spaces available for advertising, which goes in line with the improvement of its services for advertisers, which also details the medium: an information system to its customers about the performance of their ads that, apparently, exceeds its competitors, auctions private space and improvements through artificial intelligence facing the future. At present, its average advertisements is comparable to that of other platforms, but it is still far from traditional television, where advertising is around fifteen minutes per hour. Advertising arrives to stay. Virtually none of the great platforms are already broadcasting without ads. Netflix was not only the first, but is eliminating the basic plan without advertisingso that subscribers have no choice but to pay more if they want to avoid it. They followed him Max from Warner, Disney+ and Skyshowtime. Only Apple TV+ seems to resist at the moment to implement them, although He will do it In the future. And the thing is not going to change at the moment: they are generating income, so Amazon’s passage makes sense. Better ads. Although the increase in advertising is not good news for anyone (not even for advertisers, who see how the exclusivity halo disappears that these spaces could originally have), it is true that it is more sophisticated advertising than that of traditional television, more online than what happens on the Internet, but less massive. In this way, advertisements can not only be segmented according to interests and demographic groups of the audience based on the data that Amazon keeps over us, but technological advances can be implemented such as the possibility of buy directly from the ad. In the Amazon store, of course. The experience falls. Of course, there is a principal harmed in all this: the client who sees how the ads multiply without being able to do anything to stop them. All this happens while the promised higher qualities in image and sound, such as 4K among others, are not standardized except the opposite. On Amazon herself, for example, Dolby Vision and Dolby Atmos They disappeared from the Basic Prime Video Planwhich, for practical purposes is a rise in the cost of the service even if the rate does not change: less quality, more advertisements, in increasingly degraded services. In Xataka | Netflix has tired that all its series and movies look like Netflix series and movies. And you have a plan to change it

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