Telefónica

Telefónica will have its “day D” in November. The Teleco plays its future with Murtra behind the wheel

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Almost nine months Murtra as president of Telefónica. What lasts a pregnancy, which lasts a course. On November 4 will be born its strategic plan and Marc will have its final exam. That day will present the master lines that will define the direction of the centenary telecus for the coming years. The date is not accidental, it coincides with the results of the third quarter. Perfect occasion to combine the figures of the present with the promises of the future. And after that staging there is a company that is played much more than its next investment cycle. The scenario of the arrival to power of Murtra is, above all, a paradox: He inherited a financially sanitized telephone: Pallete reduced debt in half. But also a telephone punished by the market: the action lost 57% of its value in the previous era. The balance says the company is better. The stock market says that investors do not believe it. The market seeks growth stories, not survival. This contradiction defines the challenge of the Catalan engineer: it is not enough to be right in the accounts, we must convince those who move the silver. Speaking of silverMurtra’s great movement in his first months is the execution of The fastest exit of Latin America In the history of Telefónica. Argentina, sold. Peru, liquidated –not to say-. Colombia, more of the same. Mexico, with the “sell” poster. And at the same time, he has placed Europe at the center of his board with An aggressive discourse on consolidation. He talks about creating a “European champion” while he has in the spotlight, says the Rumore Rumoreto Vodafone Spain. With 1 & 1 in Germany in the bedroom. Is The commitment of who understands that there is no middle ground: o Telefónica grows based on acquisitions, or becomes a prey to more ambitious ones. And it has lost more than 80% of its value from its historical maximums, so it is no longer so inaccessible by price. On November 4 he will say if this strategy has a financial muscle behind or stays in speech. Local operators They have already raised the voice Against its concentration plan, Brussels has begun to leave behind its historical misgivings on mergers although the verdict remains an unknown, and the market expects to see concrete figures on where the billions that will cost these operations will come out. Murtra faces The question that defines all the great executives: Is it a visionary or a volunteer? In two months we will know. In Xataka | 100 years after his birth, Telefónica faces the greatest existential dilemma in its history: what wants to be older Outstanding image | Telefónica

Telefónica wants total exclusivity at the cost of leaving Dazn without him

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Telefónica wants Bet everything for football. And after having lost the rights of retransmission of the ACBthe NBA and the NFL, the company wants to radically change its sports strategy. The operator now intends to get all the rights of LaLiga and the Champions League, something that would break her Dazn dependence and also stop the bleeding of her premium subscribers. A change of course. According to account The Middle El Confidencial, Javier de Paz, president of Movistar, has already transferred to Javier Tebas his intention to bid alone for the next three seasons of LaLiga from the 2026-2027. The same strategy wants to apply with the Champions League, whose rights expire a year earlier. The movement involves a 180 degree turn with respect to the previous awards, where Telefónica and Dazn distributed the meetings. In fact, Telefónica considered as a success This cast, since the firm was saved about 420 million euros per year. Why is now urgent. Movistar numbers are in red numbers. According to affirms The medium, the platform has gone from four million subscribers to 3.6 million at the end of June. Worse: 600,000 of those clients belong to Low cost OTT Movistar Plus+ that launched in 2024 for just 9.90 euros per month, which drastically reduces the income per user. In this way, the operator would have lost its most profitable customers, those who paid more than 100 euros for having access to all matches or a good number of sports channels. Loss of rights. The company has also lost iconic competitions, which has ignited all alarms. The ACB, after ten years exclusively, has left Dazn and TVE after Movistar refused to pay the 20 million requested and offered only 12. The NBA has flown to prime videokeeping only some games and part of the playoffs. And the NFL, which included the exclusive of the Super Bowl, has also abandoned the platform. A Survival Strategy. Given this situation, Movistar has launched desperate measures to keep its users: Punctual offers of 4.99 euros for three months, All LaLiga Hypermotion and the acquisition of Latin American competitions such as the Argentine Professional League and the Brasileira Betano. However, these new additions hardly compensate for recent losses. Obstacles on the road. As Point out The medium, Javier Tebas has responded that LaLiga must guarantee maximum transparency and open the auction to the largest number of interested parties, in order to raise the sale price. This would also come as a ring to the finger after the pressure of Real Madrid, where Florentino Pérez already has filed several complaints against LaLiga’s award model. The tender will begin in September, and Dazn, backed by Len Blavatnik’s financial musclehe will not stay with crossed ones. Cover image | Movistar Plus+ and Dazn In Xataka | Where to see LaLiga EA Sports 25/26, the First Division in this next season

Chema Alonso has signed for Cloudflare and the RFEF after leaving Telefónica. This creates a strange situation for LaLiga

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Chema Alonso has converted His departure from Telefónica In March in the most controversial play of the year in Spanish football. In a few weeks he has formalized his total departure from Telefónica, He has signed as a technological advisor of the RFEF Arbitral Technical Committeeand now he has announced his arrival in Cloudflare as Vice President for International Development. Why is it important. It is a very peculiar role change. Alonso now works simultaneously for two organizations that maintain structural conflicts with LaLiga: The RFEF, historical rival for the control of Spanish football, with the battle intensified in recent years. And Cloudflare, a company that LaLiga accuses of “collaborating with criminal organizations” by protecting more than 50% of the websites that are illegally soccer. The context. For more than a decade in Telefónica, Alonso had privileged access to LaLiga antipiratry strategies. Telefónica is more than who issues LaLiga: it is their strategic partner, fundamental in the fight against illegal emissions and who technically executes judicial blockages. Audiovisual rights represent 40-50% of LaLiga’s income, and Movistar Plus+ is its largest buyer. The irony is that the man who helped to design antipiratía defenses now works for those who help to overcome them. The facts. Cloudflare maintains an open war with LaLiga. The company has implemented privacy protection technologies that also hinder illegal content tracking: dynamic IP changes, HTTP port blocking, anonymization systems … and above all, Ech. LaLiga got judicial orders in recent months to block Cloudflare IPS during the parties, which affected thousands of legitimate websites that were left without service. Cloudflare demanded from LaLiga for these blockages, but Justice rejected it And it was In the hands of the Constitutional. In parallel, LaLiga and the RFEF fight a constant battle for calendars, schedules, disciplinary jurisdiction and audiovisual rights. They are not partners that cooperate, rather they are institutional rivals who have starred several struggles for the control of schedules, that of the Super Cup or The institutional battle that starred Thebes and Rubiales. For his part, Telefónica spent months on the war between LaLiga and Cloudflare, but He ended up taking sides. Obviously, for the first. Between the lines. He Timing It does not seem accidental. Three strategic movements in a few months. Alonso is positioned as the only actor with direct influence on two fronts against LaLiga. And armed with privileged information about their strategies. Your appointment in the RFEF will give access to arbitral systems. And from Cloudflare, he knows how LaLiga operates after so many years in his partner: his possible technical weaknesses, internal processes, calendars of legal actions. In perspective. Cloudflare could well be executing a “regulatory capture” operation: place someone with technical credibility in the regulatory body, influence the technological policies of Spanish football from within, neutralize future antipirable regulations. For the company, hiring Alonso is recruiting someone with knowledge Insider As few have. And that makes him an extraordinarily valuable asset. Yes, but. The situation raises unanswered questions. Did Telefónica know Alonso’s plans when he said goodbye? Was your departure completely involuntary? Can LaLiga legally challenge your appointment in the RFEF for conflict of interest? What we do know is that the signing for cloudflare does not imply a conflict with Telefónica for possible agreements for exit, as we have been able to know by knowledgeable sources of the matter. From Xataka We have contacted LaLiga, who has declined to comment on this. The same has exposed Telefónica. We have also tried to contact Chema Alonso, without success: The ‘contact’ section of its website It only offers as contact methods a postal address and the possibility of sending previous messages using the platform Mypublicinboxa company of which it is a shareholder and promoter. In Xataka | What is cloudflare, how it works and why a fall or block makes half the Internet fail Outstanding image | Telefónica, Gregorio Cavana

Spain has just changed the fiber optic rules after 25 years. The decision benefits a company: Telefónica

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The National Markets and Competition Commission He has decided to completely free Telefónica of its obligation to share the fiber optic network with other operators. A measure that ends almost three decades of state supervision initiated after the privatization of 1999. Why is it important. Telefónica thus recovers the total autonomy about its infrastructure of 30.8 million houses covered. You can freely decide who your network shares, at what price and under what conditions, without prior regulatory supervision. The context. Since the privatization of Telefónica at the end of the last century, the State imposed the obligation to rent its network to competitors to promote competition. What began with Gigaadsl in 1999 evolved until NEBA in 2012forcing the operator to initially share 100% of its network, reduced to 25% since 2016. What has happened. The CNMC Council approved on July 29 eliminated these restrictions for two key reasons: The Masorange fusion has created a competitor that surpasses Telefónica in number of clients. The broadband market has greater competition with new independent wholesalers and more fiber deployments. In detail. The resolution will enter into force in February 2026, giving six months to the operators that NEBA use to renegotiate agreements or migrate customers to other networks. Telefónica will keep only The framework obligation of renting physical infrastructure such as arches and pipes. And now what. On the one hand, Telefónica will gain commercial agility by not needing prior approval of the CNMC for new offers or technical changes. On the other hand, its competitors will lose the advantage of knowing in advance the strategies of the operator, which until now had to pass the regulatory “replicability” filter. The big question. How will you use this new freedom to compete. The operator can now launch offers without notifying their rivals or waiting for regulatory approval, just when it must present their new strategy – that of The era with Murtra in command– Before ending 2025. Outstanding image | Telefónica In Xataka | 100 years after his birth, Telefónica faces the greatest existential dilemma in its history: what wants to be older

Chema Alonso already has a new job after leaving Telefónica. He has passed to football

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Chema Alonso has a new destination after his departure from Telefónica. The well -known hacker joins the Technical Referees Committee as an advisor to technological innovation and artificial intelligenceas announced by President Francisco Javier Soto on Monday and collects Ace. Why is it important. The arrival of Alonso to Spanish arbitration marks a radical turn in his career. After more than a decade in Telefónica trying digitally to Teleco, it will now apply its technological experience to a historically conservative sector that is in transformation: arbitration. The context. Soto seeks to completely modernize Spanish arbitration after years of controversies. Its strategy is to incorporate technological talent to improve arbitration decision making through AI. “We are going to start from scratch,” said the new president of the CTA. Alonso definitively abandons the world of telecommunications after his gradual abandonment, crystallized in The dismantling of your team a few days ago. His passage through the operator was marked by ambitious projects such as “Fourth platform“, the aura assistant or Movistar Homewhich did not reach expected commercial expectations. Organization chart of CTA for season 25/26. Image: RFEF. Between bambalins. The signing reflects the new Spanish arbitration strategy: betting on external technical profiles to solve structural problems. Alonso joins a renewed dome that includes Fernández Borbalán as technical director and Prieto Iglesias as head of the VAR, both old acquaintances of Spanish arbitration. The incorporation of Alonso raises some questions about his ability to apply AI to arbitration in a practical way. In Telefónica he gave grandiloque ads that rarely transformed into successful products, although some like Open Gateway They are good advances. Deepen. Spanish football will be its new fire test to demonstrate that it can transform traditional sectors with technology. Your choice transmits the need that Spanish arbitration has to legitimize technologically. His media profile fits with the need to communicate modernization in a collective, that of arbitration; and an institution, the RFEF; questioned by both clubs and fans. In Xataka | Wearing a retro shirt of Betis on the street is no longer a “fifes” thing: how football fashion has left the stadium Outstanding image | RFEF, Telefónica

First it was Chema Alonso’s departure. Telefónica is now disassembling your legacy with your team’s goodbye

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After The Pallete eraTelefónica is making profound strategic and human changes. After the recent one Departure from hacker Chema Alonsothe company is disassembling kernel, according to The confidential. This is the project and the team led Alonso, where there were heavyweights of the company, such as Javier Martínez and Paco Montalvo. Company sources have confirmed to Xataka Mobile the departure of both figures. Why it is important. From the hand of Sebas Muriel, ancient CEO of Tuenti, Telefónica is saying goodbye to Kernel, which in 2016 we met as “The fourth platform“And later like Aura. With her, they proposed to create a mechanism where Each user decided if he shared his personal information or demanded compensation. The confidential also speaks of the exits of other key pieces, such as Luiz Medici and Kiko Gámez. Goodbye to Pallete and Chema Alonso’s legacy. The hacker departure in March reminded us of the ambitious path that the company had pursued in the last decade: projects such as the aforementioned fourth platform, The aura wizard, Open Gateway either Movistar Homethe domestic device that came something late to a market that Google and Alexa already dominated globally. Kernel was the project to modernize an archaic operator, the Digital heart of Telefónica, according to Paco Montalvo. Disassembling this team is a farewell to the great technological bets that the company has pursued to compete against the OTT and the great world technological ones. At the time of the indiscriminate management of the data, Telefónica claimed to want to return all control to the user. Something is left. The great responsible for that path are no longer, and the contrast with its substitutes It can’t be bigger. According to El Confidencial, the old team of Chema Alonso remains Antonio Guzmán, Irene Gómez, David del Val and Yaiza Rubio. According to Telefónica sources consulted by Xataka Mobile, Telefónica is reviewing the previous projects to approach the new vision. Despite the obvious dismantling of their pieces, they say that with Kernel there is no definitive decision, waiting for a new strategy that they hope to announce before the end of the year. A new telephone. In his first major public appearance as executive president, Marc Murtra, the substitute for José María Álvarez-Pallete, It was very clear: Telefónica should focus on consolidating and growing to create technological capacity, a more pragmatic and forceful objective than that of digital transformation and collaboration With great technology which had been adopted in the previous stage. Telefónica is facing The largest existential dilemma of its over 100 yearsyou have to choose transform into a technology company In a Europe in decline that seeks to be more autonomous or accept that as a traditional telecus it is immersed in a reality that erodes its margins. The financial sanitation that Pallete achieved was not enough for markets, with a 57%stock market drop. Good news and farewells in 2025. The helm turn brought Good news: The action at three years. And the first steps of the new direction reflect that initial forcefulness of Murtra: in 2025, Telefónica has executed five sales In different countries, and only Brazil remains a strategic market in America. In Spain, a great consolidation for 2026 sounds more and more strongly: the one that would bring a Purchase of Vodafone. The fruit of this fusion is well known: to get more than 45% of the market. Strategically, Telefónica is about to A ‘sorpasso’ itselfone that goes to enter more for services than by communications, the first step to be a diversified technological company and less telecus. At the moment, the services are 43 % of income in their accounts, and grows at a good pace: “in double digit,” according to Emilio Gayo, New CEO of the Teleco. Another good news comes with the rearme: Telefónica already It stays with 69% of defense ICT awards. Outstanding image | Xataka In Xataka | Telefónica has a plan to eat the market in Spain. That is a problem for local operators

There is a ‘cover’ in the business that will generate the increase in defense spending: Telefónica

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Telefónica is not just the dean and leader in clients of Spanish telecos: it is also the one who dominates the technological tenders of the Ministry of Defense. It is no accident. AND will go to more. Why is it important. Spain has adhered to the plan to reach 5% of GDP in military spending, although maintains your plan not to invest more than 2%. In any case, there is a horizon to increase that item that will result in more than a dozen billions of euros additional to current investment. And everything indicates that Telefónica will be one of the great beneficiaries of this expansion. In figures. It is not a monopoly because there is plurality of winners, but the concentration is very high. The context. The State is the main shareholder of Telefónica with the 10% that invested –2.3 billion– in May 2024. Marc Murtrathe president who arrived six months ago, came from Indra, another participated by the State, after the SEPI forced the change in management. In detail. In the last two years, Telefónica has multiplied its presence in defense. Among the main recent contracts include: Yes, but. This concentration in state companies has a geopolitical logic. The government wants to shield military communications against foreign technological dependencies. Especially after The recent rupture with Israeli suppliers such as Elbit Systems that advocates the government. The beneficiary, according to an exclusive The confidentialit will be most likely Indra. In any case, national security justifies state control. The threat. For private competition, the panorama is complicated. With the increase in defense spending and preference for companies participated by the State, opportunities for other operators are reduced. It is a market that is nationalized by the back door. The Declaration of Murtra in Congress three weeks ago He speaks for himself: “Telefónica wants to invest in defense, but always subordinated to the defense policy that marks the ministry,” he said. Translation: We are an executing arm of the state, not an independent competitor. Deepen. The new budget of 34,000 million for 31 Special Modernization Programs It will be the great test. Telecommunications, cybersecurity, command and control systems: Everything goes through the digital infrastructure already controls. It is your time to capitalize years of investment. In Xataka | Spain refuses to spend 5% of GDP on artillery. Because what you really want is to sell it to Europe Outstanding image | Xataka

Telefónica had remained in a discreet background in LaLiga’s war against Cloudflare. That is over

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The indiscriminate blockages of IPS From LaLiga now they have a new protagonist. Telefónica has sent a document to the European Commission in which it defends said blockages And openly criticizes the techniques and technologies that Cloudflare uses to protect the privacy of users. What happened. The commission made a consultation with the audiovisual and operators sector with the idea of ​​regulating it and taking measures in a specific scenario: protection against piracy of live sports emissions and other events. As indicated In BandanchaTelefónica responded with a document Posted on May 27. It speaks of a situation that according to this company harms the operators when it comes to fighting piracy in those broadcasts. The problems grow. According to Telefónica, illegal access to emissions of all kinds has been increased since the European Commission (EC) published its initial recommendations to combat online sports piracy in May 2023. According to their data, between 43 and 46% of users with Internet access report that they also have illegal acesses to audiovisual content. DSA is not enough. For Telefónica THE DIGITAL SERVICES ACT (DSA) It is not enough to combat piracy in live sports broadcasts. They cite article 7 of that regulation indicating that it introduces the principle of good Samaritan: it allows services to voluntarily take measures to detect and eliminate illegal stines. That policy is voluntary, not mandatory, which according to Telefónica causes lagoons in its application. Intermediaries are saved. Article 16 of the DSA is also seen as insufficient by Telefónica, since it excludes intermediaries. They ask for more strict requirements for servers of DNS, VPN file hosting. And they also point to the platforms that provide reverse proxies and CDNS, which allow this type of internet activity. Criticism of ECH. The ECH technology (Encrypted Client Hello) is an extension of the TLS protocol that prevents operators from identifying which specific domain is requesting the user and prevents them from blocking specific domains. This technology protects the privacy of the suppliers of these contents and Telefónica asks for legal instruments and tools “that are equated with the same level of technical development” of these mechanisms. Or what is the same: asks for ways of being able to undo what Ech does. And fight against P2P. In Telefónica expressly cite the ACESTREAM BASED P2P NETWORKS as responsible for 30-40% of the total volume of platforms with live sports emissions contents illegally. They talk about how these networks are used through social networks and websites and even in APKs and multimedia players such as Kodi. Blocks sentences. The operator informed the CE of how to fight those emissions They fit several sentences. The most notable, number 310/2024 of December 18, of Court No. 6 of Barcelona and in which the plaintiffs were LaLiga and Movistar+. Cloudflare does not cooperate. In the telephone document openly accuse Cloudflare of “violating judicial sentences, refusing conscious and repeatedly to provide effective protection measures in reference to the services it manages.” For the operator “the level of breach and lack of cooperation is not precedents.” He also mentions that although he is in contact with intermediaries such as Cloudflarein certain cases there is only resistance in compliance with judicial sentences. EU measures are insufficient. Although the operator does not provide concrete data of the Impact dimension Of these emissions, they ensure that the current regulations are not enough. In the document they recommend being able to take stricter technical measures that, for example, allow “the immediate elimination of live illegal emissions and in any case in the first 30 minutes from the reception of the notification.” And the damage to third parties, what. The document does not speak at any time of damage to third parties that cause those indiscriminate blockages. It is not mentioned, for example, that in some days of LaLiga there have been about 2.7 million inaccessible web domains And it has also made many companies lose customers and income during those periods of inaccessibility. Not only that: The damage is also reputational: Services They are fallenbut not because of them, and many users may not know the background of the situation and make them unfairly responsible. The case is already in the Constitutional. In recent weeks we have seen how First rootedcon and Then cloudflare They have submitted two registered resources to the Constitutional Court in independent and separately. The objective is to annul the sentence in which LaLiga and Telefónica are supported – in addition to other operators – to carry out those indiscriminate blockages. There is no estimated date for the resolution of these resources. In Xataka | LaLiga has found the best way to beat Cloudflare: ally with its competition

Telefónica wants to be the leader of telecommunications in Spain. The fastest way to get it is to buy Vodafone

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We listen to it almost 20 years ago: Telefónica is interested in buying Vodafone. A rumor that acquires more and more strength and to which a last minute news points: Telefónica has hired Az Capital servicesa movement that paves the way to one of the most important possible acquisitions in its history. Why is it important. Az Capital is a Spanish independent investment bank, with a high degree of specialization in mergers and business acquisitions. That telephone hires its services is not something trivial: it is a not very silent statement that The horizon is basting For a complex operation. This public movement is not a direct translation on the purchase of Vodafone. It is a rumor not yet confirmed that it acquires strength after the movement and that continues to draw the one that looks like the inevitable destiny of a path that Telefónica has been willing to travel: that of mergers. Vodafone’s complex situation. Despite being the third Spanish operator, Vodafone Spain’s financial situation is critical. The company It has been dragging falls in income for more than four yearsand Zegona’s possession It was translated into almost 1,200 layoffs in Spain. 2024 started with THE GOVERNMENT GIVING GREEN LIGHT to the purchase of the Spanish subsidiary of Vodafone by the British Fund Zegona, a purchase that closed for an amount of 5,000 million euros after being able to get THE BRUSTELAS CONTAMB and the approval of the CNMC. Downward customers. It is no secret, Vodafone is losing mobile lines After the rise of operators as Digi. It is the one that falls the most in the annual accumulated, and the fusion of emerging as one of the few possible scenarios to restructure an increasingly fragmented and competed Spanish market. THE DOORS TO THE FUSION. The new Murtra Telefónica wants to be a leader in the European telecommunications market, and has not hidden when raising national and cross -border mergers to Europe. Vodafone and Digi are two of their potential objectives, without fixing the look in OMVs with less position in the Spanish telecommunications market. Murtra’s statements About his interest in local mergers came to shoot Zegona’s actions in 18% more than two weeks. A market reaction that makes clear the interest of investors to a possible acquisition. The telephone scenario + Vodafone. An acquisition of Vodafone by Telefónica would result in the main objective of the giant led by Murtra: The dominant market share operator. In combined, both would exceed 45% of the market. The acquisition would be subject to small print. Spain and Vodafone have a joint share of more than 80% in the B2B business, a dominant position that neither the CNMC nor Brussels would see with good eyes. I would touch the monopoly. Summer of 2026. The main Spanish unions give the operation by closedwaiting for an absorption of 3,000 workers by telephone. The most popular date is summer of 2026, something that neither Telefónica nor Vodafone wanted to answer. The new Murtra Telefónica progress, but don’t take off. Is going up in income and increasing margin, but Operators like Digi manage to capture all eyes And they aspire to conquer a Spanish Top 3 that, until now, seemed inaccessible to anyone beyond Massage, Telefónica and Vodafone. The merger is a perfect plan as a retaining wall in this advance, and its only possible way to compete the throne with a massage that exceeds 40% market share. Image | Telefónica, Vodafone In Xataka | Digi premieres rates with incredibly cheap unlimited data: so you can hire them from 6 euros

Telefónica has a plan to become a giant. Has lit the alarms among local operators

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The Spanish telecommunications market enters a new phase of concentration. With Masorange already underway and A possible movement between Telefónica and Vodafonethe president of the first, Marc Murtra, defends a consolidation of the sector to win scale. But Aotec – the association that groups more than 150 local telecommunications operators – has been more than reluctant to The declared objective of Telefónica to create a “European champion”. What has happened. During the presentation of the Congress AOTEC 2025which will be held in June in Madrid, the main representatives of the Association have raised the tone, as he has collected Digital economy. Its executive director, Gonzalo Elguezábal, has been clear: “We are not against consolidation, but that it is forced by legal or regulatory means.” Between the lines. AOTEC does not oppose concentration per se. What rejects is the political and regulatory thrust to facilitate great mergers, to the detriment of an alternative model that is already working: Small operators, with local implementation. Direct attention, without subcontractors. Physical stores that open where the big ones close. For his part, María Jesús Cauhé, vice president of AOTEC, has valued that “close operators are generating more and more business, compared to the destruction of employment that is taking place in large operators.” A growth that, remarks, occurs especially in the rural environment. The context. The notice is not free. In recent months, the CNMC has approved an average rise of 20% in wholesale prices of the Framework model, for which alternative operators pay Telefónica for using their infrastructure. This measure, according to AOTEC, lacks technical and economic justification, and “can strangle the competitiveness of the sector.” The dossier has already reached the European Commission, and the association is confident for Brussels to force a review. The pulse. Beyond prices, what is at stake is the future of the operator ecosystem. AOTEC defends a decentralized, competitive and rooted model in the territory, in front of a vision that Prioritize European concentration and scale To compete better worldwide. Antonio García Vidal, president of the association, summarizes it as follows: “Where others see fear, we see opportunity. The bigger they are, worse they attend.” The contrast. While the big ones seek efficiency based on mergers, local operators put the focus in the vicinity, use of proximity and capillarity in areas where no one else wants to be. According to AOTEC, the consolidation proposed by Telefónica does not guarantee a better service, and can translate into less real competition and more client disconnection. The Murtra Teleco is complicated by his great project. Of course there are many pages to write in that book. Outstanding image | Telefónica In Xataka | 100 years after his birth, Telefónica faces the greatest existential dilemma in its history: what wants to be older

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