At the moment brands are selling us “AI assistants”

The automobile industry is undergoing a technological transformation. And in addition to a transition to electric that is having a difficult time convincing drivers, there are vehicles that are increasingly more capable and dependent on manufacturers’ software. In this aspect, the functions of autonomous drivingwhich have been showing more legs lately. However, the gap between … Read more

Xiaomi has made profits selling cars in its first year. The problem is that it has optimized for an unrepeatable moment

Xiaomi Auto, Xiaomi’s car division, reported a few weeks ago something that is considered impossible in the automobile industry: achieving profits in its first year. It has had a healthy gross margin of 25.5% and a net profit of 680 million yuan, about 82 million euros, thanks to 109,000 cars delivered in a single quarter. … Read more

In silence, an author is selling more than anyone else in Spain and captivating streaming: Elísabet Benavent

Elisabet Benavent has just surpassed five million copies sold in Spain, which places her among the most read fiction writers in the country in the last decade, a success comparable to that of much more established names on the Spanish publishing scene. However, while his books occupy bookstore windows and Amazon’s best-seller lists, his name … Read more

Russia had managed to manufacture drones and missiles despite the sanctions. So selling Zara clothes was a matter of time

In recent months, a strange wave of western products has begun to reappear in places where, on paper, it is already they shouldn’t exist. Between geopolitical changes, forced business exits and an increasingly opaque market, certain brands have unexpectedly become visible again, fueling rumors, theories about how they are getting there and who is really … Read more

Temu and AliExpress are selling the cheapest V-16 beacons on the market. And it’s very easy to know if it’s a scam.

There are 44 days left until the connected V-16 beacon becomes mandatory in our country. There are, in fact, 43 days left if you are reading this on November 18, 2025. And I don’t want to burden anyone but there is obviously less room for maneuver with each passing day. We already know about the … Read more

Synthetic influencers are already selling in the thousands. A startup offers them as a service to manipulate networks

Influencer accounts created by AI are already a reality, some even have hundreds of thousands of followers. There is a startup that has taken this idea to the next level: they create and manage synthetic influencers to orchestrate massive actions on different platforms, all using AI. Their website reads “Never pay a human again”, a … Read more

Correos is desperate to find the business that will save it from the red numbers. And that has led her to selling insurance

There was a time (not so long ago) when Correos was basically an intermediary, a company you went to to send letters, postcards or packages. That’s how it grew. And thus he strengthened his brand for decades. The changes in demand and fierce competition in the logistics sector have, however, forced the public company to … Read more

selling Bugatti to Rimac would be the most elegant way to release ballast

According what was published by BloombergMate Rimac, CEO of Bugatti after the merger of Rimac with Porsche, wants to take absolute control of one of the most prestigious brands in the world of luxury supercars. This could be a golden opportunity for Porsche, which have more serious problems to worry about, can release ballast by … Read more

The rise comes just when he is considering selling part of his business

Warner Bros. Discovery has once again touched one of the most sensitive keys in the entertainment market: the price of HBO Max. The company has announced in the United States a new increase that coincides with a stage of internal transformation, marked by the review of its divisions and conversations with potential buyers. The movement … Read more

Rosalía paralyzed the center of Madrid yesterday by surprise because she is no longer promoting an album: she is selling a great event

Beyond her music, which in these cases always takes a backseat, it is clear that when we talk about Rosalía’s ability to sell her stuff, we are dealing with an artist who is one step ahead of her compatriots. In fact, in a certain sense Rosalía plays in a league of teasers, previews and management … Read more

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