The Samsung, LG, TCL, Xiaomi and Philips TVs with the best discount at the Spring Sale Festival

The Spring Sale Festival is a good campaign to buy that device that you have been waiting for a few months to drop in price. The good thing is that there is a lot to choose from, even in televisions from different brands. If, taking advantage of the soccer World Cup, or simply to watch movies and series, you want to renew the TV in the living room, we are going to review the best deals we can find on Amazon during his campaign. The price could vary. We earn commission from these links Best offers during the Amazon campaign Before commenting on what each of the televisions offers, we are going to mention what they are and what price they are right now: Philips 55PUS8200 by 329 eurosa television that includes the brand’s particular technology. Xiaomi TV F by 369 eurosthe Xiaomi television that comes with the Amazon operating system. Samsung Q7F by 449 eurosa Samsung TV that includes a QLED panel. LG OLED48C54LA by 739 eurosa smart TV with an OLED screen. TCL 98Q7C by 1,999 eurosa huge brand television with a 98-inch screen. Philips 55PUS8200 If you are looking for a television that has a size of 55 inches, the model Philips 55PUS8200 has dropped in price to 329 euros (before 379 euros). Incorporate technology Ambilight of the brand, which improves the experience and immersion through its LED lights. Comes with him Alexa voice assistant and it works with Google Home and Apple Home and its speakers are compatible with Dolby Atmos. The price could vary. We earn commission from these links Xiaomi TV F Xiaomi has a good assortment of televisions and one of its ranges comes with FireTV, which is basically the same operating system that we have on the Fire TV Stick from Amazon. He Xiaomi TV F right now it has dropped to 369 euros from 589 euros (official price). It is a TV with a 65-inch screen that offers 178º horizontal and vertical viewing angles. It also has Alexa and its speakers are compatible with Dolby Audio. The price could vary. We earn commission from these links Samsung Q7F Amazon also has the television at a good price Samsung Q7Fa model by 449 euros (previously 999 euros) which stands out above all because it incorporates a 65-inch QLED screen. It also incorporates the Alexa voice assistant and works with Google Assistant, has Filmmaker mode and is compatible with HDR10+. Plus, it comes with the technology Q-Symphonyso if you have a compatible sound bar you can have a more immersive experience. The price could vary. We earn commission from these links LG OLED48C54LA On the other hand, if what you are looking for is a good OLED television, Amazon has an offer for 739 euros (before 799 euros) LG OLED48C54LAa smart TV that in this case incorporates a 48-inch OLED screen. In addition, its panel offers a refresh rate of 120 Hz, it is compatible with Dolby Vision and Dolby Atmos and its speakers offer a good 40W of power. The price could vary. We earn commission from these links TCL 98Q7C If what you want is a huge television, during the Spring Sale Festival we can find the television TCL 98Q7C by 1,999 euros. It is a television 98 inches which incorporates a QD-MiniLED panel, offers a refresh rate of 120 Hz, is compatible with Dolby Vision IQ and Dolby Atmos, incorporates a mode gamingits operating system is Google TV and it incorporates HDMI 2.1 ports. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Philips, Xiaomi, Samsung, LG, TCL In Xataka | Best home theater projectors. Which one to buy and five recommended models from 299 to 18,000 euros In Xataka | Mega-guide to set up a home theater: projector, screen, sound system and more

Carrefour sells off this huge 65-inch Neo QLED Samsung TV, with MiniLED and 120 Hz

Although it is clear that the OLED TVs They are the highest in image quality, it is true that they are expensive. This has made QLED TVs become one of the most popular options currently, due to their excellent quality-price ratio. If you are looking for a large one, now at Carrefour you can get this Samsung TQ65QN1EFAU with 200 euros discount, for 649 euros. Furthermore, if you have the Carrefour Pass card you can pay it in 10 easy installments of 64.90 euros. Smart TV Samsung TQ65QN1EFAU The price could vary. We earn commission from these links A large screen TV at an unbeatable price As we have already said before, this TV has a 65-inch Neo QLED panel and has technology MiniLED. These LEDs are much smaller than those of a conventional TV, so the zone lighting control is very good, offering very deep blacks, almost at the levels of OLED screens. For gaming it is also a good option, since it has 120Hz refresh ratefour ports HDMI 2.1 and support for FreeSync Premium Pro. In addition, its latency is very low, so it will allow you to make the most of your PS5 either Xbox Series X at 120 fps. This is a 2025 model, so today it is still a very good purchasing option. The operating system under which it works is tizen and is compatible with Apple AirPlay. As for sound, its speakers offer an RMS power of 20 W, although it is something you can improve with a sound bar. ⚡ IN SUMMARY: offer for the Samsung TQ65QN1EFAU smart TV today ✅ THE BEST Its processor is powerful: The NQ4 AI Gen2 is a processor with one of the best image scaling functions. It is capable of taking low-resolution content and cleaning it of “noise” through Artificial Intelligence. Impact shine: Being NEO QLED, the peak brightness offered by this TV is very high. This makes it an ideal TV for living rooms with lots of natural light or windows, where an OLED would suffer from reflections. ❌ THE WORST Without Dolby Vision… It is one of the big “buts” of Samsung. Of course, it supports HDR10+, but you miss out on the most used standard on platforms like Disney+ or Netflix. Intrusion in Tizen… Although Tizen is a very complete operating system, the interface is filled with recommendations and advertising from Samsung’s own channels. This can be somewhat annoying and slow down your browsing. 💡 BUY IT IF… You are going to use the console a lot in a bright room and if you are going to have the TV on for a long time with cartoon channels or DTT, since there is no risk of screen burn-in. ⛔ DON’T BUY IT IF… You are a purist Dolby Vision movie buff, since the absence of this is a handicap for them. Some accessories that may interest you for this TV Amazon Fire TV Stick 4K Plus The price could vary. We earn commission from these links Samsung Sound Bar HW-B46CF/ZF The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Webedia and Samsung In Xataka | The nine best sound bars and bases for less than 400 euros In Xataka | Mega-guide to set up a home theater: projector, screen, sound system and more

discounts on Kindle readers, Apple, Samsung devices and more

From this past midnight until next Monday, March 16, Amazon will be celebrating its Spring Sale Festival. With discounts in all its departments, this campaign is a good time to get technology at the best price. Below we offer you a selection with the best bargains that we have found in these first hours. Furthermore, in our liveyou will be able to discover the new offers that are coming out. Amazon Kindle Paperwhite (latest generation) The price could vary. We earn commission from these links amazon Kindle Paperwhite by 129.99 euros: six inches and with a battery life of up to 12 weeks. Smart TV TCL 65Q7C by 799 euros: 65-inch QD-MiniLED and with Google TV. Tablet Samsung Galaxy Tab A11+ by 189 euros: 11 inches and with fast charging. Wireless headphones Apple AirPods 4 with noise cancellation by 149 euros: with H2 chip and spatial audio. Activity bracelet Xiaomi Smartband 10 by 36.99 euros: 1.72 inches and with more than 150 sports modes. Amazon Kindle Paperwhite Kindle is the leading brand in ebook readers and now, at Amazon’s Spring Sale Festival, you can get one of the best-selling models on sale, the Kindle Paperwhite. It has gone from costing 179.99 euros to 129.99 euros. This is the Kindle fastest to date. It comes with a six-inch screen with higher image contrast and 25% faster page turns. In addition, its ultralight design makes it a perfect option to take with you on a trip. Its battery is charged via USB-C and lasts up to 12 weeks. Amazon Kindle Paperwhite (latest generation) The price could vary. We earn commission from these links Smart TV TCL 65Q7C If you are looking for a TV great for setting up your own home theater, this one from TCL is a good offer today on Amazon. It has applied a 27% discountremaining available for 799 euros compared to the 1,099 euros recommended RRP that it has. This TV mounts a 65 inch QD-MiniLED panel and with 4K resolution. If you are going to use it for gaming, it is also perfectly fine thanks to its 144 Hz refresh rate. As for the audio, it is signed by Bang & Olufsen and the operating system under which it works is Google TV. TCL 65Q7C 65″ QD-Mini LED The price could vary. We earn commission from these links Samsung Galaxy Tab A11+ Tablet If you were looking for a tablet and were waiting for an offer to decide, today you have this Samsung Galaxy Tab A11+ with a 24% discount on Amazon. It has gone from costing 249 euros to 189 eurosduring this Spring Sale Festival. This Samsung Galaxy Tab A11+ has a 11 inch screen and comes with 128 GB of internal storage (expandable up to 2 TB via microSD card) and 8 GB of RAM. Its battery supports fast charging at 25 W and integrates four Dolby-compatible speakers. Samsung Galaxy Tab A11+ 128GB The price could vary. We earn commission from these links Apple AirPods 4 Wireless Noise Canceling Headphones If you have been wanting to buy AirPods for a long time, but you always think they are expensive, now you have them on sale AirPods 4 with noise cancellation. They have gone from costing 199 euros to 149 euros during Amazon’s Spring Sale Festival. These AirPods 4 They adapt perfectly to your ears and this model on offer is the one that incorporates active noise cancellation. They ride the powerful H2 chipwhich allows you to enjoy adaptive and spatial audio. Your case charges via USB-C and wirelessly. Apple AirPods 4 Active Noise Cancellation The price could vary. We earn commission from these links Xiaomi Smartband 10 activity bracelet For those who usually do sports daily or who want to keep a record of their daily activity, this Xiaomi Smartband 10 It is a good option. On Amazon, you can now buy it for 36.99 euros compared to the almost 50 euros that it usually costs. This Xiaomi Smartband 10 It is an activity bracelet with 1.72 inch AMOLED screen. It comes with over 150 sports modes and is 5 ATM water resistant. Its battery offers a range of up to 21 days. XIAOMI Smartband 10, Activity Bracelet The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Webedia, Amazon and Freepik In Xataka | Best sound bars in quality price. Which one to buy and seven recommended models from 99 euros In Xataka | The best mobile phones, we have tested them and here are their analyzes

Is it a good time to buy a Samsung Galaxy S26 or will the price drop soon?

According to the price at which the Samsung Galaxy S26 And taking into account our trend analysis and market history, this is how we see the purchase of Samsung mobile phones right now: 🟢 Buy with confidence Samsung galaxy 26 (base) Verdict “Launch” moment. It is on pre-launch sale and you will enjoy the novelty for a few months. official RRP €999 (Samsung store). Target price “on the street” Don’t pay more than €949 for the base model. Next release Samsung Galaxy Z Flip and Z Fold (expected in 2026), Samsung Galaxy S27 (expected in February 2027). Our recommendation Buy keeping two things in mind: 256 GB model: on Amazon it is on sale with a coupon for €949. 512 GB model: on Amazon it is on sale with a discount + coupon for €944. Our recommendation right now is to buy the 512 GB model taking advantage of the double direct and coupon discount. Regret cost Low. The mobile phone has just been launched and is on sale, so you can enjoy the novelty for a lower price. Why is the traffic light GREEN? Right now (March 2026) we are in its pre-launch period, so we have the news of a new mobile phone along with the offers that we usually have on most of the brand’s smartphones in this period. Thus, we find ourselves in this situation: Pre-release effect: The Galaxy S26 has not been launched yet, so we can enjoy a few months of the “newness” effect. Multiple offers: The launch has been accompanied by many offers, which may vary depending on the store we look at. Prices in their configurations: One of the most attractive offers lies in the “Double your storage”, a campaign that many stores have in which we have the 512 GB version at the same (or similar) price as the 256 GB version. This also affects higher internal storage configurations. Expert buyer advice: If you are going to buy a Samsung Galaxy S26 right now, go for the 512 GB or 1 TB configuration if you want to have a lot of storage, especially in its pre- and post-launch period, which is when it usually has the best offers in the first months of the cycle. Price history and change prediction The image above is a price chart of the previous generation, the Samsung Galaxy S25 (2024-2025), and we have superimposed it with the prices that we have seen so far on the Samsung Galaxy S26. This is what we see: What history tells us: During the first months of the cycle we only usually find post-launch offers, so it is not until after about three months that we can see better prices. Possible price drop in April: If we look at the price history of its previous generation, it was in April when we began to find more recurring offers, especially until the month of June. Keep an important fact in mind: Around October, we started seeing worse deals on the 128GB Galaxy S25. Because? Apple has a lot to do with it, since the iPhone 17 starts at 256 GB. To compete and sell, stores stopped launching offers on the 128 GB version, and began launching more on the 256 GB version. Hence, except in December, in November 2025 and in January and February 2026 we have seen crazy prices. So? If you see the price for 999 euros (RRP), you are losing money. The pre-launch “street price” right now is around 940 – 950 euros, don’t pay more than that, especially for the 256 GB base model. The best Samsung Galaxy S26 deals now: In the pre-launch period, both the official store and many suppliers have their own offers: Samsung has it for 749 euros paying with Bizum or Samsung Pay and with a direct discount. It allows you to have double the storage (512 GB) without paying more and you can save more money by handing over your old device. MediaMarkt has it for 899.10 euros if you pay through their app. amazon has it for 949 euros using the coupon and it saves you 100 euros if you are a student. The English Court has it for 999 eurosbut it offers a 5% discount when paying from the app, another 5% discount with the El Corte Inglés card and another 10% when purchasing Samsung Galaxy Buds4 (the discount is on the headphones). fnac has it for 999 eurosbut it offers a 10% discount when purchasing Samsung Galaxy Buds4 (the discount is on the headphones). PcComponents has it for 999 eurosbut it offers training on artificial intelligence focused on Samsung Galaxy, allows you to have double the storage (512 GB) without paying more and allows you to finance the purchase at 0% for up to 36 months. Samsung Galaxy S26 (256GB) The price could vary. We earn commission from these links Is the Samsung Galaxy S26 for you now? To better understand whether or not you deserve to buy the mobile right now, these are the reflections I would make: ✅ BUY IT TODAY IF: You need a cell phone because the one you have is broken or the battery no longer lasts you half a day. You want to enjoy the “new” effect on your mobile, also taking advantage of the fact that it is now on sale. You come from a very previous generation, from the Samsung Galaxy S23 back. ⛔ I DO NOT RECOMMEND IT IF: You have a recent mobile phone, a Samsung Galaxy S24 or Galaxy S25. The improvements, especially compared to the previous generation, are not great enough to justify the purchase at the time of its launch. You are going to pay the official price (999 euros). You can hold out for a few months, until at least April, which is when we start to see better offers. Good alternatives to the Samsung Galaxy S26 that I would buy If you still have doubts about whether or not to buy … Read more

Samsung is already thinking about a future with OLED screens everywhere. Included in a collar or foldable console

One of the most entertaining activities you can do at the Mobile World Congress is to walk around the Samsung Display stand. This is Samsung’s division, one of the many it has, in charge of research and development of panels. If today we have the TriFold in the market is because, years ago, We saw its prototype displayed here. That’s why taking a look around their stand is so entertaining, because it lets you see what developments the company has in the works. Whether they see the light or not is another story, but the proposal is nice. OLED panels everywhere. Samsung is, along with LG and BOE, one of the few companies capable of produce OLED panels. That’s why it makes sense that the company wants to put them everywhere. Not only on premium mobile phones, where they are already practically omnipresent, or on televisions, but on every possible gadget, be it a controller, a console or a virtual assistant with AI. This is how Samsung makes money: the secret is in the IPHONE This smartphone unrolls and allows the diagonal of the screen to be increased | Image: Xataka From tiny to conventional size. One of the prototypes we have seen is a vertically rollable phone. The device has a motor that unfolds the screen upwards and hides it downwards, as if it were a blind, and allows you to have a compact phone and, if you want to play or read, a more elongated panel. Very interesting, although with some flaws. The main one is that, rolled up, what in another context would be an aluminum edge would, on this occasion, be a screen, one that is also very exposed to all kinds of misfortunes in the pocket, dirt, knocks, etc. It is striking as a concept, but perhaps it makes more sense on a laptop where, in fact, we are already starting to see them. This tablet unrolls to the side | Image: Xataka Here we can see the unwinding system | Image: Xataka What’s more, Samsung is in it. We have also seen this same roll-up panel technology in a type of tablet and a laptop. The latter is very reminiscent of the Lenovo proposal and unroll the screen to go from 13 to 17 inches. This format, still in its infancy, has a lot of potential if we think of a device that combines productivity and versatility. Samsung Rollable Laptop Concept | Image: Xataka On the tablet, which could also be understood as a portable external monitor, the panel goes from a panoramic format to a 4:3 format that is practically 1:1, something that can be somewhat useful when having several applications open and in office tasks. Without a doubt, where the roll-up format is going to shine is in medium/large panels. Whether we see them on the street or not… only time will tell. Laptop with vertical folding screen | Image: Xataka Laptop with vertical folding screen | Image: Xataka From big to bigger. One of the most curious prototypes has been this trilaptop. Unlike the TriFold, which has three screens, the two folds of this device come in the form of a keyboard and foldable screen. By default, it is a normal laptop, but if we unfold the screen it is like putting another 13-inch panel on top. Useful, very useful, especially for programming. In addition, the unfolded screen is not excessively thick, so the laptop, at least in theory, should not weigh more than necessary, although it will be heavier than normal. Folding console prototype | Image: Xataka So far the normal. Now let’s go with the most peculiar concepts. The first is a folding console. This device, which is clearly reminiscent of a Nintendo Switch, has a Fold-type folding panel that, at least in theory, seeks to make a portable console even more portable. The concept is interesting and I can imagine a console like this in a few years, although perhaps the price would be higher than the 400-550 euros that we are used to seeing. Console controller with integrated screen | Image: Xataka The second is a controller with a central screen. Central touch panels are not new, see Sony’s DualShock and DualSense, but adding a screen opens up a whole range of possibilities. That screen could be part of the HUD, offer actions, provide contextual information or serve to interact with the game in some way through gestures or quick touches. Very curious, it is one of those ideas that I wouldn’t be surprised to see implemented sooner rather than later. Necklace with OLED screen | Image: Xataka Nice necklace. But the concept that takes the cake is the necklace. It is, like everything else, a concept, but the idea is curious. What if, in the same way that you can change the watchface of your necklace, you could change the image of your necklace? The device is big, huge, something that is normal if we want the screen to have some prominence. In a few years will we see a diamond necklace with a GIF of a diamond spinning around? I have no proof, but I have no doubt either. Flexible Micro-LED Panels | Image: Xataka Space for Micro-LED. Samsung has also taken the opportunity to show some advances in Micro-LED, a technology called to be the Holy Grail of panels: OLED blacks, LCD brightness, without degradation or bloombing. The problem is that they are very expensive because their manufacturing is extremely complex. At the moment, we have only seen them on televisions whose prices exceed an average Spanish salary, but Samsung already seems to be working on bringing them to smaller formats. The key, of course, is the excellent color reproduction and brightness, which, in this case, amounts to 7,000 nits. Micro-RGB panel example | Image: Xataka Be that as it may, what is clear is that we are heading to a world full of screens where there were previously printed canvases. Samsung wants … Read more

It seemed that the Fold were the territory of Samsung and Honor. Motorola has arrived to claim its space

After doing what are, for me, the best folding Flip type, Motorola has just embarked on the adventure of its remaining format: the Fold. And I have already been able to try it: I was alone with the Motorola Razr Fold, I think it is a solid, versatile and high-quality bet. He is coming to cause a lot of war, I am convinced. The first thing I appreciated when holding it in my hand is that Motorola has known how to slim down the thickness of the phone so that it is almost “normal” once it is folded. The two unfolded parts are very thin: reaches 4.55 mm. Of course, only in the areas of the phone that do not correspond to the cameras, because there the thickness, as usual, is much higher. Motorola Razr Fold technical sheet motorola razr fold SCREEN 6.6 inch external Internal 8.1 inch 2K LTPO Corning Gorilla Glass Ceramic 3 outer glass DIMENSIONS AND WEIGHT 4.55mm open thickness 9.89mm closed thickness Weight: – PROCESSOR Snapdragon 8 Gen 5 RAM 16 GB RAM Boost STORAGE 512GB FRONT CAMERA 32 MP internal 20MP Outdoor REAR CAMERA 50 MP main (Sony LYTIA 828) 50 MP telephoto lens, 3x optical zoom, OIS 50 MP ultra wide angle (122 degree field of view) BATTERY 6,000 mAh 80W TurboPower Charging 50W wireless charging OPERATING SYSTEM Android CONNECTIVITY 5G OTHERS Compatible with moto pen ultra Stainless steel hinge and titanium internal plate Stereo speakers with Dolby Atmos and Sound by Bose IP47/IP48/IP49 PRICE From 1,999 euros It feels very good in the hand, as if it were not a foldable This is important, since Motorola makes no compromises: the two wings of the phone are joined together without gaps, as if from the outside it looked like a regular phone. It’s a bit difficult to put your fingers in the phone to unfold it. The movement from there offers no resistance and allows you to hold the hinge at almost any angle. The Pantone finishes, and a rough touch on the back, give it personality, as well as grip. It holds up well when folded and unfolded, just like when it comes to taking photos. I have not noticed that it is greatly offset by the weight of the triple camera. The screen looks fabulous in all conditions: Motorola has achieved extremely high brightness for both panels. The tactile response is good and the fold crease did not seem exaggerated to me. Yes, it is marked more than that of the Honor Magic V6For example. You couldn’t ask for more in terms of power: Snapdragon 8 Elite Gen 516 GB of RAM and 512 GB of storage. The test did not allow me to analyze the performance in depth. From what I tested, I highly doubt that I will have problems on a day-to-day basis, both with regular multitasking and with games. I also didn’t appreciate that it got hotter than normal. Competing to be the reference folding I don’t think he Samsung Galaxy Z Fold7 be the rival to beat for the Motorola Razr Fold: due to the extra-thin design, and the 6,000 mAh battery embedded in the phone, Moto points to Honor with its Magic V. Because that was the feeling I had when I had the new mobile: the Razr Fold reminded me of the Magic V5. When hours later I tried the Honor Magic V6I couldn’t help but draw parallels. Although the design may have certain reminiscences between one and the other, Motorola maintains software with its particular style, customizable to a large extent and with a style of Android 16 that is not too far from the Pixel. Also, very good news: The Motorola Razr Fold is guaranteed with seven years of Android updates and seven years of security updates The resistance is also certified: IP47, IP48 and IP49. It has very good quality sound certified by Bose and compatible with Dolby Atmos. A trio of reliable cameras with an AI-enhanced telephoto Cameras are usually the pending issue with folding phones, especially when they are as thin as the Motorola Razr Fold. Because there are no miracles, physics is physics. And the minimum thickness is enough for what it is, compromises have to be made. Motorola has decided to sacrifice as little as possible. Its triple rear camera debuts a Sony Lytia 828 50 megapixel which seems to behave at a good level. I was taking photos in the testing room, with plenty of light coming in through the windows, and I saw the camera resolute, accurate in colors and with well-applied automatic HDR. The wide angle is also 50 megapixels. Same as the telephoto: Motorola has relied on a trio that produces the same dimensions in the resulting images. With Quad Binning processing at 12.6 megapixels. The telephoto reaches 100x in its maximum hybrid mode, a distance that usually results in a glob. Although I have appreciated great work from the AI: can reconstruct images until you get something drinkable. It won’t be the best photo in the world, but at least it will serve to show it. With the logical risks of parts invented (or recreated) by AI. Motorola rounds off the great work it already did in the Flip format The Motorola Razr Fold is a mobile phone that surprises in the hand due to its lightness and everything it keeps inside. Power, performance, flexibility, very good cameras and the ability to become a very good work tool. At this point I especially like your desktop modeI believe that Motorola has a great asset to enhance productivity in all environments. Especially those of us who travel almost with nothing on. Very good balance between quality, performance and design. Now, it is not a phone that is unique on the market either: the Fold-type folding format is already very mature. And they are all placing themselves in a high price segment, that segment for which They seek to distinguish themselves by appearance rather than … Read more

sell more phones than Samsung in Europe

Yesterday was Samsung’s big day. One in which he presented his new Samsung Galaxy S26, Galaxy S26+ and Galaxy S26 Ultra. The company focused the event on news and collaborations with large AI companies, as well as high-end hardware. Although the big conversation was on its mobile phones, Samsung had already won since the beginning of the week. There is no way that anyone sells more phones than the Korean company in Europe. Unstoppable. The iPhone is one of the best-selling mobile phones in the world, but even that is not enough for Apple to smile in global photography. Samsung once again put its Galaxy A in first place on the podium, specifically the A56 5G. A mobile that has sold more units than all recent iPhones. The cast. Samsung ranked number one in European sales according to Omdia data, with 46.6 million units sold. The manufacturer’s market share rises from 34 to 35%, helped by the aggressive pricing strategy with the Samsung Galaxy A16 and the demand for the Galaxy A56. Apple grows. Apple, which shipped 36.9 million iPhones in Europe, is growing 6% year-on-year, with a record market share in Europe of 27%. The family iPhone 16 had a sustained demand, and the iPhone 17 Pro Max It has had an enviable reception from premium mobile buyers. The rest. Xiaomi maintained third place with 21.8 million shipments, slightly decreasing its annual sales volume. For its part, Motorola decreased its share by 5%, followed by Honor, which maintains fifth European position. But globally… The Samsung – Apple pulse has been getting worse quarter by quarter. Q4 2025 closed with Apple leading a 25% global share, compared to Samsung’s 18%. However, in the first quarters of the year, Samsung usually accelerates and takes first place at the start of the year. 2026. This will be a year of complete shakeup in the tech industry. The changes in strategy carried out by Samsung and Apple will be decisive for the chair dance to continue. Image | Xataka In Xataka | Trump’s pressure achieves a first move from Apple: part of the Mac mini will be manufactured in the US

Samsung has insisted on maintaining the identity of the S26 Ultra. The price to pay is the battery

The Samsung Galaxy S26 They’re here, and to no one’s surprise, they’re extremely similar to last year’s. The time of having new mobile phones that are clearly better than those of the previous generation has long passed and we have seen that most of the new features come from the software side. Even so, in this family we see improvements in one of its models: in the S26 Ultra. Improvements in cameras, in power with the Next generation Snapdragon and one privacy screen which still seems like a magic trick to me. It also has a battery from the past: 5,000 mAh when China is betting on figures of 6,000 or 7,000 mAh. And there is a very simple explanation that has nothing to do with Samsung’s conservatism: you can’t have everything. And if the Galaxy S26 Ultra wants to maintain its hallmark, which makes it different in a calendar full of mobile phones that are very similar to each other, it must make sacrifices. I’m talking about the S-Pen. The sacrifice of the Galaxy S26 Ultra that… makes sense We are not going to fool ourselves: Samsung, Google and Apple are three companies that are being too conservative both with battery capacity and loads. They put in just enough so that this charge can be considered ‘fast’ while in China we see phones with new generation batteries that also have much faster charges. You may think that they do not bet on ultra-large batteries with crazy charges for a degradation issuebut it is really the Chinese companies that offer long-term tests on the charging cycles of their batteries. And an 80% degradation in a 7,000 mAh battery is not the same as in a 5,000 mAh battery. The problem is that, although the 4,900 mAh of the Samsung Galaxy S26+ They are unjustifiable from the user’s point of view, the 5,000 mAh of the Galaxy S26 Ultra is more understandable if we look at the insides of the mobile. As an example, I am going to put an image of the interior of the S25 Ultra of the video by JerryRigEverything: Interior of the S25 Ultra. Look how little space the battery has | Screenshot of JerryRigEverything Here we have several interesting things. On the one hand, the enormous space occupied by the SIM tray. Well, really, what it takes up… everything. More than a third of the rear is the plate with the SoC and the cameras, the bottom part is dominated by the speaker, the SIM slot and the USB-C port. and then we have an element that takes up a lot of space: the S-Pen. The SIM slot takes up a lot | Screenshot of JerryRigEverything The pen is stored inside the cell phone and takes up a good portion of it. It’s very easy to see the amount of space you’re stealing from a battery that’s already being suffocated by the rest of the components. And we cannot say that the S25 Ultra is small, precisely. Without the pencil in its compartment, we can better see what the battery is losing | Screenshot of JerryRigEverything When Apple removed headphone jack port He did it for several reasons. One was to be able to sell ourselves wireless headphones more expensive. The other was to scratch millimeters that could be used with the battery. The same thing happens with the most recent movement to banish physical SIM cards. In mobile phones where everything is extremely small and compact, the battery gaining only a few millimeters translates into greater capacities. Because, as much as Chinese mobile phones, especially the folding onesare mounting denser new generation batteries, it is still a space game: the bigger, the more capacity. At least with current technology. The S26 Ultra not only keeps the S-Penbut it is also somewhat thinner than the S25 Ultra while including a larger vapor chamber. No matter how much Samsung makes a denser battery, physically there are elements that steal internal space. This means that the 5,000 mAh must be maintained. Because if in other mobile phones, such as the aforementioned folding ones or in the ultra-thin ones like the iPhone Airwe see that the battery is the protagonist, in the S26 Ultra, in the Ultra family in general, it is just one more element. And here I have mixed feelings. It is true that it is shocking to see a mobile phone costing more than 1,400 euros with a 60 W charge and a 5,000 mAh battery when models like the Honor Magic8 Pro or the OPPO Find X9 Pro with more than 6,000 mAh or 75.00 mAh respectively and 100 W charges. However, the S26 Ultra remains unique in being special for something that many people continue to appreciate. The S-Pen is a very cool component that, although it has been losing functionalityallows us to write on the screen, edit documents and photos much more precisely than with our finger and, ultimately, it is an element that continues to exist because Samsung believes that its users continue to find value in it. If this were not the case, they would have long since loaded an element that makes the production of the mobile phone more expensive and prevents them from moving forward in another direction (adding more battery, for example). Therefore… yes, the S-Pen is mainly responsible for the 5,000 mAh of the Galaxy S26 Ultra. But, at the same time, it is what means that, in an era in which practically all mobile phones are the same, The Ultra continue to have that “special thing” that differentiates them from all the others. And, honestly: I hate Samsung for maintaining that hallmark (but let’s see if they can find the formula for the new silicon-carbon batteries that other manufacturers are already implementing). Photos | JerryRigEveryting, Xataka In Xataka | We already know why mobile phones with 6,000mAh are not arriving in Europe: there is a clear person responsible

Samsung no longer sells you a great processor. A good intermediary sells you

He Snapdragon 8 Elite Gen 5 It is surely the most powerful processor that has ever come to an Android phone. Samsung has it in S26 Ultra. And in the launch communications of this mobile he has barely mentioned it, contrary to his modus operandi of yesteryear: the chip used to be one of the big arguments along with the camera and battery. What Samsung has developed with the S26with a lot of time and detail, has been AI. Specifically, the S26 will work with three: Gemini, Bixby and Perplexity. That you choose. That each one does different things. That the device is responsible for coordinating them between them. High-end hardware has reached a point where the differences are marginal for most users. Nobody buys an Ultra anymore because it has 20% more performance in the vapor chamber. But he can buy it because the phone asks him for the Uber only when he has an event on the calendar and calculates the times without him doing anything.to. Or because it filters the calls from spam (there will be trials for this), because it answers for you if you don’t want to pick up the phone, or because it suggests photos of the trip when a friend asks for them via chat. Samsung calls this ‘agentic upgrade’although what it describes is easier to understand: the mobile phone does things in the background without you asking it. There is the twist that the briefing already hinted. Samsung no longer sells itself as the maker of the best hardware. It is sold as the one that best connects you with the intelligence that others have built. It’s not Google, which has Gemini. It is not Perplexity, which has its search engine. It’s not even the chip, which is sometimes an Exynos but sometimes it’s from Qualcomm. Samsung is the layer that unites all thatthe operating system that decides how those agents talk to each other, the hardware that runs them. He is, in the most literal sense, an intermediary. And that’s where he’s focusing now. Perplexity in action, integrated into the S26. Image: Xataka. Galaxy AI. It is not its own AI but rather the integration of someone else’s. Image: Xataka. The bet makes sense as long as that role is difficult to replicate. One UI, Samsung DeXthe integration between native apps and Bixby, the brutal hardware privacy screen that only the Ultra has… All of these are things that you can’t have on another device even if you use the same AIs. For now, at least. The uncomfortable question is what happens when Gemini, Perplexity and Bixby are free on any Android. When what matters is not what AI you access, but how the manufacturer integrates it. Samsung is betting that this difference will be enough of a purchase argument. That’s why it doesn’t sell you the processor. You already assume it’s good. In Xataka | Samsung has a plan to become the greatest AI power in mobile phones. And that is why it has teamed up with Perplexity Featured image | Xataka

The Samsung Galaxy S26 Ultra has shown us a wonderful future. One full of screens with privacy technology

Many revolutions come without us realizing it and by surprise. As if they were a supporting actor that no one seemed to pay attention to and turns out to be the real star of the movie: This is how the privacy screen arrived of the Samsung Galaxy S26 Ultra: an innovation that no one expected and that made the AI ​​or the cameras of that mobile barely matter. Because although all those things add up, they are an evolution that we were all waiting for. But the privacy screen thing is something else: it is an everyday revolution and so obvious that one can only think how it is possible that we are in 2026 and no one would have invented something like this before. Samsung, as our colleague Ana Boria rightly says – please, don’t miss the Short -, has suddenly destroyed the entire industry of tempered glass that protects privacy. For years we have seen how it was possible to add a “privacy protector” in the form of protective glass to our mobile phone or laptop. With it it was possible to prevent any curious/gossip from taking a look at our device over our shoulder, but Samsung has made these protectors no longer necessary, because it has shown us how this technology can be part of the device’s screen itself. The idea is not entirely new, of course. HP has already applied a similar idea in some of its laptops a whopping 10 years ago. He called it Sure View and developed it in collaboration with 3M. That technology effectively allowed the viewing angles of the EliteBook 1040 and 840 to be critically reduced, but the proposal did not seem to work. Image: Samsung. Samsung, however, has gone a step further because this privacy screen can not only be activated and deactivated whenever we want: it can even be activated or deactivated in a personalized way for each application: if you want the privacy screen mode to be activated every time you look at your bank application, you just have to select this option in the settings. The customization of this feature is also extraordinaryand Samsung allows you to adjust it so that it is activated automatically, for example, when we receive notifications, or that the screen also goes into “anti-gossip” mode just when we are entering a PIN for an application. With the function activated, the screen only looks good to those looking at it from the front. This is one of those ideas that show that not everything is invented in the world of technology and that a real practical and everyday improvement as “silly” as this can be much more important and impactful than some AI options that remain fireworks. In fact, here Samsung has surprised us with an innovation that should make apple blush: the Cupertino company does not stop boasting that They are the champions of privacyand although they have certainly traditionally stood out in this section, here Samsung has left them biting the dust. To them and to everyone. Privacy screens have already become one of the clear technological innovations of 2026. Now We just hope that all manufacturers follow the story and end up implementing similar systems on their mobile phones. That may take some time, of course, but today it seems inevitable to think that what Samsung has done is open the door to a wonderful future in which we will be much safer from gossip. Good for Samsung. In Xataka | Image | Xataka with Freepik

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