put

Scotland has grown tired of tourists on its difficult inland roads. So he put a special plate on them

by

Every year hundreds, thousands, tens of thousands of British tourists travel to the Canary Islands to enjoy a relaxing holiday on their beaches. It was not the case of Robert Marshall. From his visit to Tenerife he came back with a much less pleasant experience, the “horrible” feeling he had when he sat behind the wheel of a car and wanted to drive around the island without being accustomed to its signs, its roads or something as ‘simple’ as drive on the right side. From that trip Marshall returned home with something more than “stress” of the experience: an idea so that the same thing would not happen to any other tourist. Marshall is neither a politician nor an expert on mobility, but he does know about tourism. After all, he is the owner of a hotel located in the Highlands, the Scottish Highlandsa region that has experienced its particular tourist boom in recent years thanks to its mountains, castles and coast. When Marshall traveled to Tenerife some time ago and drove around the island, he understood much better the difficulties that foreign tourists encounter when traveling on the roads of their homeland. Added to the challenge that driving a new vehicle, in a new country, with unknown roads, customs and perhaps even rules, is the change of driving direction: on the left in the United Kingdom, on the right in most countries (including Spain). In his case, the result was a “horrible” experience that left him “completely stressed”. “When I reached the roundabouts, the intersections, as soon as I started the trip, I was going in the opposite direction to the one I usually drive. All the controls and buttons were in a different place. I kept shouting at my partner: ‘I wish these people knew that I was a tourist,’” remember. The sensation was not entirely unknown. He himself had seen how stressed foreigners get when they have to do the opposite and get behind the wheel of a car on the narrow, winding roads of the Highlands. To solve it, Marshall had an idea: What if drivers could actually recognize tourists? What if there was a simple way to identify the cars of travelers who do not know the area or are not used to the way of driving in a certain place? Would it help the rest of the vehicles you share the road with to be more understanding or even more cautious? The result of those reflections is the Tourist Platea registration for tourists. The idea is similar to that of the plate that identifies new drivers: a sign that warns other drivers that whoever is behind the wheel is not used to the area, something that the Tourist Plate achieves with an adhesive rectangle designed for the back of the car. White background, a large green T for “Tourist” and reflective surface to ensure that the plate is visible also at night. “It’s a simple idea, but it has generated conversation about road safety,” celebrates Marshall. And so much. The proposal has aroused the interest of media such as BBC, cnn, The Telegraph either The Timesamong others. And although a priori the plates have not been approved by any authority, Transport Scotland recently suggested to the cnn and BBC that in his opinion there is no problem in showing them. Stickers are sold by £9.99 on the Tourist Plate and Marshall website assures which already has orders from countries like the US, Pakistan or India. That the idea arose right in the Highlands is no coincidence. The region is experiencing a particular tourist boom thanks in part to the success of the route North Coast 500where visitors circulate who (like what happened to Marshall in Tenerife) are not used to Scottish roads, single-lane roads and driving on the left, which has resulted in a higher accident rate. Official figures show accidents in Scotland caused by drivers traveling on the wrong side they shot up 46% in one year: from 24 collisions attributable to “inexperience of the driver on the left” in 2022, the following year it rose to 35. The balance of recent years also leaves victims and accidents caused by Italian, German or American travelers. The Scottish police have even worked with the US embassy to raise awareness tourists about the importance of being cautious behind the wheel. For now, the Tourist Plate seems to have worked for Laura Hanser, activist of A9 Dual Action Groupa group that calls for improvements to road safety in the A9 road. Hanser recently decided to go from theory to practice and tested the ‘tourist license plate’ by adhering the sticker to his own car. “I drove down a single lane road at 80 km/h. I let different vehicles catch up with me. You could clearly see that it took them a couple of seconds to notice and then they slowed down when they recognized that I had that license plate on the car,” Hanser relateswho trusts that the sticker will help foreigners “acclimatize to your environmentthe car and the environment in which they are. “The infrastructure of the Highlands is under great pressure from the influx of tourists. Anything we can do to help, prevent or raise awareness can only be seen as positive,” he concludes. In Xataka | Ibiza is fed up with the waves of tourists every summer. And it has begun to limit them by leaving them without a car Images | Tourist Plate, Robert Bye (Unsplash) and Bo&Ko (Flickr)

In 2026 there will be so much that we will not literally have where to put it

by

Nothing new under the sun, could be the slogan of these last months around oil. On Sunday, October 5, the OPEC+ reopened the tap with an increase of 137,000 barrels per day from November. According to the official poster statementthe measure seeks to “keep market stability” in the face of “healthy foundations” and a “stable global economy.” However, the markets did not interpret it that way. Brent’s crude more than 8% fell After the ad, closing below $ 65 per barrel, its lowest level in three months. The political message, despite the rumors of more production, was clear: Saudi and Russia do not seem willing to give ground. In the words of Jorge León, Rystad Energy analyst: “The decision did not focus on the barrels, but on signaling.” An oil tsunami. “The oil market is directed towards an immense surplus at the beginning of 2026 “, Analyst Javier Blas warns. According to the Macquarie Bank, the magnitude of excess will be “Cartoonish”, that is, almost caricaturescas proportions. When production exceeds demand, the market adopts a peculiar form: future prices become higher than those of the present. Is what operators call A countyan incentive to buy raw now, store it and then sell it at a higher price. The problem, according to Blas himself, is that this time storing oil will be much more expensive. With US interest rates above 4% – 1% in 2020 -, finance the storage of millions of barrels will be “more difficult and expensive than in any other count of the last 25 years”. In other words: oil will be left over, but saving it will be expensive. It is not the result of chance. The current situation is not explained only by market dynamics, but also by a complex network of geopolitical and financial decisions. For years, Riad led production cuts to sustain prices, but the Saudi government has now decided to relax those restrictions. As they have detailed in New York Timesthe change responds to the fatigue of producing below its ability to benefit countries that do not always comply with agreements. “The Kingdom has reassessed the cost of sustaining the profits of other producers,” said Helima Croft, of RBC Capital Markets. In addition, Mohammed Bin Salman seeks Maintain a fluid relationship With Donald Trump, who prefers lower prices for American consumers. As Bachar El-Halabi, an analyst at Argus Media, explains: “The Saudi understand that the United States is their most important strategic ally.” The real increases have been modest and that analysts interpret the maneuver as a “proof of the limits of demand”, rather than a price war. In fact, the International Energy Agency (IE) estimates that OPEC+ He added 1.5 million barrels per day from the first quarter, well below the promised 2.5 million. For some analyststhis figure indicates that the market has absorbed the new volumes without shocks and that the demand could be stronger than expected. China, Factor X. In parallel, from Beijing they have become the shock absorber of the global excess. The country has bought 150 million more barrels than you consume, spending about 10,000 million dollars in oil that does not need immediately. A new energy law forces to maintain strategic reservations in both the public and private sector, the Asian giant has filled up to 90% of the measurable world storage. The reason, The analysts sayit is double: take advantage of moderate prices and guarantee their energy security to a possible conflict for Taiwan. As long as the excess continues, the global market will remain afloat. But the day China reduces its purchases, the overoferta will go to the surface with force. Interest rates change the game. In previous times – as 2008, 2014 or 2020 – the traders took advantage of the counting to store oil and obtain insured benefits. But now, with the most expensive money, the business is complicated. According to calculations cited by Bloombergif the types are kept at the current levels, the count must widen at least one dollar per barrel to compensate for the financing cost. In simple terms: so that saving oil will be profitable again, future prices will have to climb even more. Effects on all fronts. On the one hand, prices are under pressure due to the excess so large. In this way, crude oil prices could fall below $ 60 a barrel. Blas warns that“The threshold of 60 dollars seems extremely vulnerable to the approximate supply tsunami.” For consumers, this would be good news: cheaper fuel and lower inflationary pressure, but for producing countries – especially those most dependent on oil – would involve a blow to their fiscal income. Saudi Arabia You need close prices at $ 90 per barrel to balance their public accounts, while Emirates can do it with 50. On the other hand, international policy adds uncertainty. The Trump administration He has authorized For the first time the delivery of intelligence and long -range missiles to Ukraine to attack Russian energy infrastructure. If refineries or pipelines become objectives, the global supply could be altered just when the markets are already saturated. Paradoxically, too much oil and too much war could coexist at the same time. The future scenario. The crude market advances towards an uncertain 2026. Analysts draw several possible paths: The oil that no longer fits. For years, fear was to run out of oil. Today, the problem is the opposite: we will not know where to keep it. As Javier Blas has summarized: “A counting is coming; the only doubt is how deep it will be.” When that curve is invested and the tanks are filled, the world will discover that excess can also be a form of crisis. Oil, once again, not only moves the economy: it marks the pulse of global power. Image | Unspash Xataka | In a crucial Ukraine agreement he has given the US his best weapon. In return he has received something unpublished: a map to knock Russia

Ryanair has put Spanish province airports with their cuts with their cuts. Despite this, it will grow in 100,000 squares

by

Ryanair will increase its seat offer in Spain by 0.5% during the 2025-2026 winter season, which is equivalent to about 100,000 additional places. So far, the airline continued with its strategy of Remove places at regional airports Spanish in response to the increase in AENA’s airport rates. This time, the movement has been the opposite, although it was expected, because the firm prefers to concentrate the fleet in the most profitable destinations. Cuts. Ryanair will reduce its capacity in northern cities and island regions, although The global balance is positive. In addition, there has been airplane repositioning: the two devices retired from Santiago de Compostela will move to Malaga and Alicante, remaining in Spanish territory. The company seeks that its airplanes fly more hours and generate greater return per passenger, something simpler in large tourist cities. This movement adds to The 800,000 squares already eliminated Before summer in airports such as Santiago, Vigo, Tenerife Norte, Santander, Zaragoza, Asturias and Vitoria, who in some cases have meant the dismissal of a hundred employees. Who wins and who loses. The Mediterranean will be the great beneficiary. Malaga, Alicante and Valencia will absorb the bulk of growth, with increases that could achieve Between 10% and 14% At Alicante airport, exceeding 10 million seats. The Costa Blanca Tourism Board of Tourism figure the increase in more than 4.3 million places from Alicante-Elche. This Thursday will start The presentation act of the winter operation with an event in Malaga that will be attended by Mayor Francisco de la Torre, where it is expected to know the increase in routes and frequencies from the Costa del Sol. Seville will maintain its stable offer. The great affected. On the opposite side, Santiago will suffer a collapse Of 80%, Vigo of 73%, Asturias of 16%, Santander of 38%and Zaragoza of 45%. The Canary Islands will lose more than 400,000 places, with the total closure of operations in Tenerife North and descents in Gran Canaria, Lanzarote and Fuerteventura. The Balearic Islands will also notice the withdrawal, with a 6% drop in the middle of the low season. Even Madrid and Barcelona, ​​the two great airports of the country, They will see their capacity fall by 3% and 5% respectively. The airline He has threatened In addition to reducing another million seats next summer if Aena does not reduce airport rates. The pulse with Aena continues. Eddie Wilson, CEO of Ryanair, justifies The redistribution of the fleet through airport rates ensuring that “our personnel costs, route rates, maintenance, sales or fuel are the same in any country. The only variable costs are handling and airport rates, and if they rise in Spain and go down another place, we will go there.” Michael O’Leary, executive president of the airline, will travel to Madrid in October to address with the government the lack of incentives to regional airports and the fine of 107 million euros imposed by consumption for the collection of hand suitcases, a sanction that the airline has resorted to considering it contrary to European regulations. The answer from Aena. Maurici Lucena, president of Aena, responded To Aena’s pressures ensuring that “he uses them because he freely wants to do it and because it is convenient. Contrary to what Ryanair’s public statements hint, Aena will never accept transforming the relationship of symbiosis into a vassalage relationship, as the airline intends, because the Spanish airport system would seriously harm.” Despite the cuts, there is growth. Despite the threats and the announced cuts, Ryanair has requested more holes between hours than last season, a “quantitative discrepancy” highlighted by Lucena himself. The airline It is still the first in Spain with 46.7 million passengers until August, far ahead of Vueling (33.2 million) and the Iberia group (29.6 million). Cover image | Wolfgang Weiser In Xataka | Granada fine from today with its new area of ​​low emissions: who can access, fines and exceptions

Ryanair has put the Spanish province airports in check. Fortunately for them, there is a thing called “capitalism”

by

Spanish airports are living a tremendous snake in recent months, and the absolute protagonist is Ryanair. The Irish airline has been using smaller airports for months, such as negotiating weapon in battle against airport ratesthreatening to leave them lying if their conditions were not met. Threatened … and fulfilled, being Valladolid’s one of the most affected airports. But there Where Ryanair closedother companies have seen a chance. And, as the Minister of Transportation says: “To dead king, king on.” What’s happening. AENA is the public company that is responsible for the management of airports in Spain. A few months ago he announced that, as of March 2026, it would increase airport rates by 6.5%. This implies that the maximum entrance per traveler will go from 10.35 euros to 11.03 euros, a rise of 68 cents. The reaction Ryanair was … sound, so to speak. Through several very public profiles, including that of its controversial CEO, Michael O’LearyThe company described the increase as unjustified, stating that regional airports would be less competitive against other European destinations. In general, the defense of Ryanair is based on affirming that Aena acts as a monopoly when the benefits of travelers and regional connectivity are put. Affected. The manager justifies the climb to the need to face a Investment Plan of about 13,000 million euros with the aim of modernizing the network in the coming years before an expected increase in demand. All this led to the president of AENA and the Ministry of Transportation accused Ryanair of being blackmailing the country. Also accuses To the company to use that increase in rates as an excuse to stop operating in regional airports, moving to the “airports in which they can set higher prices in their tickets to earn more money”. In fact, a pulse can be allowed like this. Ryanair’s response? Trim a Million places Facing the Christmas campaign of this 2025 through the cessation of operations in those regional airports in which the airline was the main mode of connection with other airports. The most affectedin addition to Valladolid, Son Vigo or Santiago de Compostela, but also Tenerife Norte, Asturias, Santander, Zaragoza, Jerez or Vitoria. airport Capacity cuts for winter 2025 & 2026 Santiago Base closure (two less aircraft, 80% less capacity) sherry Closing Valladolid Closing Tenerife Norte Closing Vigo Closing Santander -38% Saragossa Closing Asturias -16% Vitoria -2% Canary Islands -10% Dead king, king. The truth is that Ryanair is one of the most powerful companies at European level, especially in these smaller airports, since its model is the one that allows connections between cities that other companies do not cover. However, his withdrawal of some Spanish airports is not something that worries one of the protagonists of this story: the Minister of Transport and Sustainable Mobility. Óscar Puente defended A few days ago, Ryanair’s march would be compensated with the arrival of other companies. The minister argued that “no company will condition airport policy with threats, underlining That “to dead king, king placed”, and it seems that those new ‘kings’ are already appearing their heads. To attack. It was the bridge itself who announced that airlines as Vueling would “immediately” cover the routes abandoned by Ryanair for this winter, ensuring that he has worked in negotiations with both vs. with other companies to fill that void left by the Irish company. Vueling will reinforce its presence in Santiago and Tenerife Norte, but it is not the only company that has seen an opportunity in this situation. Iberia Express or Wizz Air They also work to cover part of the routes operated by Ryanair. Specifically, from Independent comment which turning will increase its capacity by 15% in Santiago (reaching 578,000 seats) and 11% in Tenerife Norte (900,000 seats). Wizz Air, meanwhile, will open 40 additional routes until March 2026. Another of those who I could enter the game It is volotea, an airline that is focused on connecting small and medium cities that has already collected the Guante of Ryanair’s abandonment of French airports. Because this struggle of Ryanair against rates are also having it in parallel in France. And the train? Of course, Ryanair has put the increase in rates in the center of the debate, but there is something that has been forged in recent years: the expansion of high speed. A few weeks ago we already commented that that of Santiago and Vigo, airports in which the Irish has closed operations, are two cities to which The arrival of high speed is especially affecting. In Asturias There are still complicationsbut new sections are planned that will allow the train to fight the plane soon. And in Zaragoza not only Renfe operates: Ouigo and Iro They joined not so much. Now, where the train is not an option is in the Canary Islands, where Ryanair will reduce 400,000 places in winter, canceling 36 connections. There will be companies such as Vueling, Iberia Express or Binter who will have to demonstrate whether they can operate without travelers missing Ryanair. This next winter will be the fire test. In the end, Ryanair has been able to blackmail Aena (and other European organizations) to some extent, since if he leaves his routes, due to competition, there are other companies that are looking forward to occupying their place. Images | Ryanair, Robot8a In Xataka | In its extreme obsession with hand luggage, Ryanair has created a new and explicit product: “Backpacks to travel with Ryanair”

We have been asking us for years for some refrigerators. Samsung has just found utility: put ads

by

2016 ran when we were amazed at The huge screen Samsung had integrated into one of his refrigerators. Since then, they have become a classic in the highest range refrigerators than Sometimes they cost thousands of euros. On the screen we can see time, receive notifications, see recipes, see the content of the refrigerator and now also see ads. Neverera ads. It has happened in the United States. Some refrigerator users of the Family Hub range have received an unexpected update. The news came first through This user in Reddit that attached an image with the update screen where it indicates the novelties it includes. He says: “To improve our service and offer additional content to users, advertisements on the home screen will be displayed.” At the moment they have not transcended images of how those ads are. A pilot program. In a statement sent to Android AuthoritySamsung has confirmed that it is a pilot program for some refrigerators of the Family Hub range in the United States, with which they will show ads when the screen is inactive. This is the full statement: Samsung is committed to innovation and improving the value for our appliance customers every day. As part of our continuous efforts to strengthen that value, we are carrying out a pilot program to offer promotions and announcements selected in certain Samsung Family Hub refrigerator models in the US market. As part of this pilot program, the Family Hub refrigerators of the US will receive a software update through the network (OTN) with the terms of service (T&C) and the privacy notice (PN). Advertising will appear on certain cover screens of Family Hub. The cover screen appears when the Family Hub screen is inactive. The announcement design format can change depending on the family customization options for the deck screen, and advertising will not appear when the cover screen shows the ART or photo albums mode. The ads can be discarded on the deck screens where they are shown, which means that the specific ads will not appear during the campaign period. Screens everywhere. In April, Samsung announced his new range of bispoke ai appliances, All with touch screens. In The Verge They asked the R&D person if Your initiative “screens everywhere” It would end up translating in “ads everywhere.” Samsung said he was not in his plans, but this movement with his refrigerators seems to indicate that the plans have changed, at least in the United States. Calm. As we said, for the moment it is a pilot program aimed at a few users in the United States. In addition, according to the statement, this option could easily be deactivated if we put the ‘art mode’ or photo albums when the screen is inactive. We have asked Samsung if there are plans to bring advertisements to appliances in Spain and we will update this text when we have an answer. Image | Samsung In Xataka | DREame no longer wants to be the brand of vacuum cleaners. Your order to conquer the home: washing machines, refrigerators and even furnaces

Amazon is so convinced of the future of augmented reality glasses that he will put one to all his drivers

by

Amazon intends to get on to the car of augmented reality glasses With a two -step strategy: a model for consumers and another specifically designed for their distributors. And is that According to sources Near to the company, its intention would be to manufacture 100,000 units of the professional model to launch it in 2026, while the commercial version would arrive between 2026 and early 2027. The fashion device. As the medium points out The InformationAmazon would have decided to enter the market of augmented reality with two differentiated products but with the same base technology. Consumer glasses, with a “Jayhawk” key name, would include microphone, speakers, camera and a full color screen in one eye. For its part, the model for distributors, internally called “Amelia”, will have a more robust design and will be focused on showing instructions on where to deliver the packages directly on the glasses screen. There is competition. The play would place Amazon in direct competition with goal, which next week will present at its Connect conference a new version of its increased reality glasses. Goal already markets The smart Ray-Ban From 329 euros, which include its assistant to AI, audio and camera, but without screen. The new Meta S glasses, with a “Hypernova” code name, would also have a screen in a single eye, according to sources in the sector. Meanwhile, Chinese companies such as Xreal, Rokid and Rayneo already sell glasses to the public, and Google also works for similar prototypes, which We could try during the past Google I/O. Between the lines. Amazon’s decision to first develop a specific model for its workers reveals a strategy that would first go to use its own logistics infrastructure as a test bank before an alleged commercial launch. This would allow you to improve technology in a controlled environment and demonstrate specific use cases. Also, according to The informationAmazon would be using screens technology from the Chinese company Meta-Bounds, which already use brands like Meizu on their AR devices. The technical challenges. Unlike virtual reality glasses, which completely block the vision of the real world, they argue digital information about the user’s physical environment. Amazon would have opted for a screen in a single eye to reduce costs and complexity, although this makes the experience less immersive than double screen models. The consumer version will be more stylized and less voluminous than the professional model but, according to points The medium, both would share base technology. And now what. The success of this great bet will be decided by acceptance among its distributors, the battery life, the accuracy of the instructions and their software and, above all, if Amazon manages to create a user experience superior to that of the competition. The good thing is that the company has the perfect testing field to prove the technology before a massive deployment to the commercial public. Cover image | Eva Rodríguez de Luis In Xataka | One more year, we have new iPhone. And one more year, Apple is far in generative for mobiles

It is having put the whole mobile in the camera module

by

Apple checked yesterday with the design of its iPhone Airand rightly. But not because of its extraordinary thinness, which many seems to us a wrong obsession, but for something very different: its camera module, which is actually much more than that. Why is it important. In that small Apple module has managed to encapsulate not only the camera sensor, but almost the entire circuitry of this iPhone. They have done it with an objective: that the rest is just what an ultradelgado mobile needs, which is, Logically, drums. A Plateau prodigious. Those responsible for the firm explain in the description of the iPhone Air how the new Plateau (“Plateau”), that camera module, houses the cameras, the speaker, and the Apple Silicon family chip. Taking into account the reduced dimensions of said module, the achievement is exceptional. The rise of the MAC Mini M1 in Ifixit showed that Apple had a lot of space in that chassis. I was sung that they would end up offering a more compact model, as we saw with the Mac Mini M4. The Mac Mini M1 taught us the future. The extreme miniaturization Achieved by Apple in its integrated circuits already astonished us With the launch of the Apple M1 in the Mac Mini M1. These teams retained the chassis of the traditional Mac Mini, but in reality they could have been much smaller because the motherboard was tiny. So much so that with the Mac Mini M4 we could finally verify how small these teams could be. In the case of the iPhone Air that achievement goes one step further. The iPhone Air points to the folding iPhone. This technical achievement makes us inevitably think that this type of module can also end up being the protagonist in the hypothetical folding iPhone of which We have been talking for years. Rumors are in fact that we will see this device in 2026, and although the format does not seem definitive, Apple seems to be turning towards a foldable shell type like the Z Flip5, and not one type Z fold that when deploying resembles an iPad Mini. Of course, any of these options remains feasible. Unstoppable evolution. Other “Desceces” of Ifixit Like that of the Vision Pro They demonstrate that Apple’s ability to integrate all components into almost impossible volumes, and that is what they have demonstrated generation after iPhone generation. The motherboards of these devices have been dwarfing until we reach that minimum expression that we have seen on the iPhone Air. Total control = total integration. In that achievement it has a lot to do with that vertical integration that Apple has achieved. The firm already controls practically all sections of manufacturing and in fact on the iPhone Air and the iPhone 17 debut New connectivity chips and decisions like Eliminate traditional SIM slots. All aimed at making thinner devices, yes, but also more efficient. But. That technical achievement is unquestionable, but once achieved, why obsess with thinness? Having great autonomy remains one of the most valued characteristics in these mobiles, but in Apple they seem to prioritize once again – as in the time of Jony Ive – the form on the function. The iPhone Air looks striking, without a doubt, But I didn’t need to be so thin. Even Apple itself seems to recognize it: to announce a Magsafe battery in the form of “backpack” specifically designed for this mobile. In Xataka | The iPhone Air is the new attempt to solve what has tormented Apple for years: the fourth iPhone syndrome

put on the table activate section 301

by

Brussels pointed high again: a fine of 2,950 million euros to Google for its advertising business. The European Commission did nothing but reinforce its firm regulator profile in a sector that has been under its magnifying glass for years. On the other side of the Atlantic, The reaction seemed sung. The president had made clear that I saw these sanctions as a direct attack on American companies. That same day he fulfilled his promise: he raised the tone and turned the European file into a issue of political and economic tension. Trump chose an unusual way to answer: threatened to start an investigation under section 301, A reserved mechanism to serious commercial disputes that can lead to tariffs. It was not just criticizing Brussels, but making it clear that the White House was willing to climb the conflict. It is an online threat with a commercial policy marked by unexpected turns, and although it remains to be seen, the message has not gone unnoticed. The Google case becomes another front in the tense transatlantic relationships The Brussels fine It did not arise from one day to another. The European Commission has been investigating Google since 2021 for possible dominant position abuses in the digital advertising sector. The file concludes that the company favored his own ads ecosystemfrom its Doubleck server to its ADX exchange, relegating competitors and hindering the access of editors and advertisers to other platforms. The regulator gave the company 60 days to present a compliance plan and warned that, if not convincing, the option of demanding structural measures is reserved. For Teresa RiberaExecutive Vice President for a clean, fair and competitive transition in the European Commission, the file against Google reflects Brussels’s commitment to a more open advertising market. The curator defended the fine and warned that the company must present a convincing solution if it does not want to face more severe measures. “Today’s decision shows that Google abused his dominant position in advertising technology harming editors, advertisers and consumers. This behavior is illegal according to the EU antitrust standards. Google must now present a serious remedy to address their conflicts of interest, and if it does not, We will not hesitate to impose solid remedies. ” Google’s reaction soon arrived. Technology rejected the Brussels ruling and announced that it will resort to European courts. The message was transmitted by Lee-Anne Mulholland, Vice President and Global Chief of Regulatory Affairs. “The European Commission’s decision on our advertising technology services It is wrong and we will resort to it. It imposes an unjustified fine and demands changes that will harm thousands of European companies, since it will be more difficult to obtain benefits. There is nothing anticompetitive in providing services to buyers and advertising sellers, and there are more alternatives to our services than ever. ” The sanction announced by Brussels adds to three other fines imposed on Google in recent years: 2,420 million in 2017, 4.3 billion euros in 2018 and 1,490 million in 2019 (The latter finally annulled). All are part of a reinforced surveillance strategy on large digital platforms. The trial on possible remedies will begin on September 22, 2025. The United States has no legal capacity to directly reverse a sanction issued by a foreign regulator. American companies operating outside their borders must comply with local standards, and refuse to pay a fine would be a risky movement that could lead to blockages, new sanctions or even its exclusion from the market. The case of Google is registered precisely in that context: a global company subject to the rules of the European Union. As we say, what Trump proposes is to resort to section 301, a tool of US commercial legislation that allows us to open research on foreign policies considered discriminatory. Through this procedure, Washington can impose tariffs, fees or other commercial measures. It is a diplomatic and economic route that does not erase the European fine, but sends a signal and increases the tension. Trump accompanied his warning with an extensive message in Truth Social in which he insisted that Europe is attacking the technology companies of the United States and that the White House will not allow these measures to be answered. Its publication combined criticism of the European Union with a specific example: the fine of 17,000 million dollars that Apple had to pay in the past. “As I said, my administration will not allow these discriminatory actions to remain. Apple, for example, was forced to pay a fine of 17,000 million dollars that, in my opinion, should not have been applied. They should recover their money! We cannot allow this to happen to the brilliant and unheard of US creativity and, if it happens, I will be forced to initiate a procedure of section 301 to annul imposed on these contributing US companies. ” The pulse for the fine to Google occurs when Brussels and Washington They try to consolidate a more stable commercial framework. Trump’s warning adds pressure. If the investigation under section 301 thrives, could unleash a new stage of commercial tensions between both blocks. The next steps draw an uncertain scenario. Brussels will examine Google’s proposals to correct the conflicts of interest detected and does not rule out demanding drastic changes, including a partial divestment of your advertising business. The company, on the other hand, already prepares its resource and anticipates a long legal battle. To this panorama is added the threat of Washington: start section 301. Images | The White House | Pascal Bullan | Greg Bulla In Xataka | OpenAi has just sent a message to its competition: if you do not have 100,000 million, or try it

Scale AI investment has put the two ‘goals’ at war

by

In June, he invested 14.3 billion dollars in Scale AI and for the walked signed his CEO, Alexandr Wang. He made him an owner and lord of his brand new Superintelligence Division, in addition to surrounding him with a team of engineers With salaries of elite athletes. The movements have been so exaggerated and convulsive that they are having important side effects. The 100 million club. Mark Zuckerberg He shook the foundations of the AI ​​industry in early June, when he began to rob their rivals the best AI engineers. He offered them Salaries of hundreds of millions of dollars And soon companies like OpenAi confirmed that Someone had “cast at home”. The signings of high -level managers, such as Nat Friedman (Exceo de Github) or Daniel Gross (co -founder of Safe Superintelligence with Ilya Sutskever) confirmed that series of unusual movements. Sudden resignations. Among the signings was Ruben Mayer, who had already worked with Wang in Scale AI. Two months later Mayer has left the company, According to nearby sources. The executive worked five years in Scale AI, but soon discovered that he was going to work in an area outside the development unit of the Superintelligence Model. He has claimed that he was “very happy” with his experience in goal, but has decided to leave the company “for a personal matter.” He has not been the only one to take that step. The two “Goals”. That resignation is joined by others that occurred in recent weeks. According to Wiredat least three researchers have abandoned the company. Two of them returned to Openai, where they had previously worked, while the third, Rishabh Agawal, has not made clear Your destiny. The huge changes that the team has undergone has made adaptation to the new situation difficult. The two “goals” – before the signings and the one now – are having problems to get perfectly. But there is even more. Scale Ai Flaquea. The team that is working on the development of the superintelligence, called TBD Labs, is in turn collaborating with data labeling companies such as Mercor and arises, which are in turn competing of Scale AI. It is something strange considering that goal had already invested billions of dollars in it – although there was no talk In that agreement of exclusivities—, but sources close to the company indicate In TechCrunch That the quality of Scale AI labeling is low and prefer to work with these two firms. The situation of the company co -founded by Wang has changed. After the agreement with Meta, both Openai and Google indicated that they would stop working with her. Shortly after Scale ai He said goodbye 200 of its employees, although the new CEO, Jason Droge said they would compensate with hiring in other areas of the company. Much mess and a restructuring. Having signed all that talent has its good part, but it also has can complicate the goal organization chart. It is what seems to have happened according to all these data, and in fact target announced internally A restructuring of all that division. Four different subdivisions have been created, which will be led by Wang. Other senior managers will report to it, but those movements also caused some finishing employees before the “galactic signings” have ended up leaving the company to go to firms such as OpenAi, Cohere or Figma. Of the open to a closed model. The arrival of Wang has coincided with an apparent change of approach, they pointed out In nyt. Although goal was a pioneer to bet on ia open source models as callthe company seems to be exploring now other possibilities. For example, those of using third -party AI models on their platforms —Chatgpt in WhatsApp? – or even license “closed” models of other companies. But beyond that, the company is valuing to work In a closed model as their main rivals are doing in the AI ​​segment in the US. OpenAi, Google or Anthropic precisely adopted that strategy from the beginning, and it seems that in the finish line they want to have their own alternative. Image | World Economic Forum | Anthony Quintero In Xataka | Nvidia has become the most important company in the world. His problem is that he has all the eggs in the same basket

Deepseek put China on the AI ​​map. The danger is that this revolution stays in a day flower

by

Deepseek R1 was eating the world At the beginning of the year. This Chinese model, apparently out of nowhere, caused A true shock In the AI ​​industry, but since then there has been movement. Actually there has been one, but the disturbing thing is precisely what that movement has been. Hi, Deepseek v3.1. The startup advertisement Last week the launch of Deepseek V3.1, a new version that stood out for being an improved hybrid of Deepseek V3 (fast response) and Deepseek R1 (reasoning). There was also good news in terms of their performance: according to the Benchmarks published by those responsible, it was significantly higher than their predecessors. Visible (but non -dramatic) improvements. In the “model card” (model card) that those responsible offers In Hugging FaceDeepseek v3.1 (in reasoning mode) proved to behave slightly better than Deepseek R1-0528, —Your previous version, more powerful-in areas such as programming or in mathematical tests, but some users who have tried it there comment That except in those areas, the model is worse and “it behaves poorly when following instructions or prompts provided by users.” Others confirm it and They assure which is useful for programmers, but not for other areas. It also has limitations on its multimodal support, and focuses on the text instead of providing more options for another type of interaction, for example from voice, image, video or audio messages. A Chinese model for Chinese chips. But even more interesting it was that Deepseek V3.1 has been designed and launched with a clear objective: avoiding the dependence of foreign chips. The FP8 precision used makes this model behave very well In the next -generation Chinese chips. The strategy seems very interesting for the startup, which could thus have a very aligned model with the priorities of the Chinese government. This is: use local models for local chips as much as possible. And R1, what? From there some doubts arise. The first, which affects Deepseek R1, the model with which the startup “broke” the market at the beginning of the year. The company has eliminated all references to this model in the characteristic of “deep thought”, which has generated doubts about the potential appearance of its expected successor, a hypothetical Deepseek R2. Loses users. But while that theoretical model comes – if it does – the company faces a more immediate threat. As they point out In SCMPDeepseek is losing users (or at least relevance) in recent months. In the first quarter of the year its market share within the scope of the IA Open Source models used on the PPIO cloud platform was a spectacular 99%. However, in the second quarter that percentage has dropped to 80%. Fierce competition. That fall relevance has an obvious reason: its local competitors are squeezing. And a lot. Among them is the family of models Qwen from Alibaba, but Also others like Kimi-K2-Instructof the startup Mosohot AI – in which Alibaba has also invested – which is becoming one of the most popular models of recent weeks. Delays and deceleration. Precisely the focus on being able to make the most of future Chinese chips seems to be the reason that this hypothetical Deepseek R2 is being delayed. At least that is the hypothesis that consider In Financial Timeswhere they revealed that the startup has failed when trying to train with Huawei chips. The situation has made them Training with Nvidia chipsand that are using the Huawei Asce for the inference stage, that is, the interaction with the model via web or API by users. But this attitude is “very Chinese”. We may in Western countries we are accustomed to a much more frantic pace and that we expect constant updates and improvements with an eye on the short term. In China, philosophy is usually the opposite, and companies adopt A long -term strategy even if immediate benefits are lost. Maintaining a low profile is also usual among those companies, which try not to make much noise … until they do, as Depseek has already demonstrated. Thus, we will have to remain very attentive to the activity of this startup, because surely he will be working to continue being one of the protagonists of the AI ​​panorama. Image | Tim Reckmann In Xataka | Deepseek has suggested that Nvidia chips no longer needs. We believe to know who is buying them

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.