office

Lead the box office in cinemas

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Taylor Swift has done it again: he is accustomed to Shake the ticket offices with premieres that They go for free and that move on the tightrope between the documentary for fans and the unpublished material, but the fact is that he has crowned the box office in a weekend without memorable premieres. But still Swift’s thing is a phenomenon and predicts a reorientation of the box office to a type of film other than the traditional. The launch of a star. The film is’ The Official Release Party of a Showgirl “, the film that accompanies the new star album, ‘The Life of a Showgirl’, and has raised 33 million in the North American market and another 13 in the rest of the world. The film has been distributed independently as it already did with ‘The Eras Tour’, reaching an agreement with AMC and Variance (a distribution company for service), with which it has reached more of 3,700 rooms. More records. Any vazaña is Swift: never before any artist had placed in his first weekend an album and his accompaniment film in the number one of their respective lists. As Deadline remembersnor did he get it Prince With ‘Purple Rain’ (the soundtrack reached number 3), or Whitney Houston with ‘The bodyguard’ (the film stayed in 2). In addition, ‘The Life of A Showgirl’ has been the second best -selling album in history in its first weekend since digital sales are counted, with 2.7 million physical and digital copies added. No publi. The most curious thing about this success is that the film has barely had a promotion: there have been no trailers or signs in cinemas. Only street advertisements, website and social media machinery of Swift, the envy of many Majors: Direct access to the TLS of more than five hundred million users. One more example of the promotional muscle of the Fandom and the networks when turning a premiere into a success. Towards eventization. This success only confirms, beyond the overwhelming fame that Taylor Swift enjoys, that the cinema is eventizing, that is, that the great premieres are taking the form of events that go beyond the pure footage of the film, something that has almost reserved for the traditional films that circulate in streaming. The films event are premieres designed to live in the room: giant screens, immersive sound and special functions that justify a higher price and a social assistance ritual. Premium experience. While the assistance figures of film rooms are resent with continuous falls (the global collection figure 10% fell in 2024 With respect to 2023, and the change in consumption habits and the impact of strikes seem to be The great responsible), The phenomenon ‘Barbenheimer‘A couple of years ago it seems to have marked a way to consider the premieres that since then you want to repeat. Immersive experiences, films that “must be seen” in cinemas (the last phenomena in that sense were ‘WICKED‘ and ‘A Minecraft movie ‘), Sing-Along versions … The film industry crawls in search of new spectators. Paradoxically, artists completely outside Hollywood seem to have the keys to provide an oxygen ball. In Xataka | Taylor Swift has already released 34 editions from his latest album. OBJECTIVE: Never abandon success lists

Why although it seemed to belong to a genre and a condemned franchise, ‘Warren file’ has been a box office bombing

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Absolutely overwhelming has been the box office of the fourth and, apparently, the last installment of ‘Warren file’, subtitled ‘the last rite’, in its first weekend. Can boast of being the second best premiere of a horror movie in history (Only behind ‘IT’ in 2017, although these data always have to take them with tweezers, for that of inflation and other issues that relativize the records). Absolute or only relative triumph, the figures in any case are impressive. When I didn’t have them all the movie to be. The best file. 187 million dollars worldwide (104 of them at the international box office, 83 million in the American, 4.1 in La Española) endorse the premiere as the best in the franchise. It has also been a good support for IMAX screens, where it has generated 14.3 million dollars, the best premiere of the giant format in the horror genre. With these figures, the ‘Warren’ file (which also includes the spin-offs ‘the nun’ and ‘Annabelle’) becomes the highest grossing of horror cinema, with 2.3 billion accumulated dollars. A key moment. This film arrives at a key moment for the franchise. Although the main deliveries of the series have always enjoyed a great box office, Criticism has not always treated them well: this, without going any further, has a 56% in Rotten Tomatoes. Only the first two deliveries rise from 80%, while films such as ‘The Nun’, ‘Annabelle’ or the third ‘Warren’ file are between 25 and 55%. Although Criticism and box office do not always go hand in handit is a reflection of a certain boredom and exhaustion signs that can then have an impact on the box office. It has not been the case, among other things because they are cheap films (between 20 and 50 million budget) and very profitable, however scarce the collection is. Terror is fashionable. To calibrate the proportion of this success, it may be good to compare it with a couple of recent successes of the genre, As Jorge Loser did in Bluesky: Only in his first weekend, ‘The last rite’ has entered 67 million dollars more than ‘the substance’ and ‘return it’ together and in all its careers. And these yes, films venerated by critics. A few weeks ago we talked about How gender is In good streakchaining a success after another (this summer, for example, ‘Weapons’ and the aforementioned’ return to me have dominated the box office): the resurgence of terror in the tastes of the people thanks to the streaming And his low cost in front of the blockbusters are making the genre live an extraordinary moment. The exhausted formula. However, and despite the roller that has made the film with this week’s box office, the bad reception of criticism is natural: the formula has become a copy of itself, and in recent years the clones have emerged everywhere, even outside the franchise itself: ‘Liver us from evil’, ‘ouija’, ‘corpse’, ‘Winchester’ … even in Spain we have had ‘Verónica’ Patron: Demonic houses, possession of innocent creatures and scares very often shot with an identical visual pattern. There is a whole arc of approaches to this style, from The most artie of A24 (which has already configured the aesthetics of the genre with ‘Heredityary’) to that of the most verbenera Blumhouse, which prepares a new sequel to ‘Insidious’, whose first deliveries have also been key to shape this subgenre of horror movies. The box office is no longer infallible but in most cases the public continues to respond very positively. Why horror cinema works despite everything. Apart from the reasons listed above, there is an extra. In times when the industry is buried of clonic formulas, as with absolutely all the large -budget blockbusters and where the authorship of a film has ceased to be a value (the directors of Marvel movies, for example, are completely exchange), horror movies bet on constant surprise and forced differentiation to get attention. Of course, terror is not safe from franchises or farms, but it is taken in another way: with more humor and more carefree. As in ‘Warren File’, belonging to a saga is not a chain that prevents flying free, but an excuse to increase volume and nonsense. The horror cinema has ended up being one of the scarce redoubts of creativity within commercial cinema and the public understands it intuitively. There is no bad criticism that can with that. Header | Warner In Xataka | The great triumph of “high terror”: how fantastic cinema has invaded the main nominations of the 2025 Oscar

I have measured the CO2 of my office for weeks. And now religiously vento every hour and a half

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I’ve spent a few weeks trying The Netatmo Meteorological Station In my office, a ten -square -meter cubicle where the workday passed. August in Valencia is brutal: 35 degrees and 75% moisture at noon are normal values. But what I really wanted to verify was not the temperature or moisture. It was the CO2 concentration. The first Monday I started curious. At 8:05 a.m., with an open window and door since Friday, the sensor marked 438 ppm, atmospheric level. I started working. At 9:30 a.m., 455 ppm, minimum increase. Then I closed door and window to simulate winter conditions. Effects of CO2 concentration on the environment. Image: Vobu. At thirty minutes: 802 ppm. An hour later: almost 1,400 ppm. A little later: more than 1,600 ppm. Had already begun to notice That characteristic mental fatigue, that heaviness That a few days blame for fatigue. That inability to do well what you usually do well, mixed with apathy. It is not placebo, there are plenty of studies that support it. As Este de Harvard and Syracuse of 2015: The levels between 1,000 and 2,500 ppm – manner in offices – reduce up to 15% the yield in complex cognitive tasks. In decision -making, Hasdta 23%. I opened the window but not the door. The CO2 dropped from 1,600 to 800 ppm in 25 minutes. The next day, with cross current: same descent in 12 minutes. Half. A difference that did not expect so marked. In a short time, the level returned to 450 ppm. Graph of the Netatmo application during one of the tests: all night with the empty office, beginning of the morning working with everything open. I closed door and window. And when I reached the peak of almost 1,600 ppm, I opened back and window. And the fall was even faster than the climb. Image: Xataka. This shows the Netatmo app interface the CO2 concentration, visually indicating its condition, along with other values. Image: Xataka. Another test. Only opening door or window, the fall is slower than if we open both to create a current. Something we know always, but now we can quantify and assume with greater awareness. Image: Xataka. Netatmo has an error margin of ± 100 ppm up to 1,000 ppm, ± 10% above. It is not laboratory precision, but to understand your home it serves. The important thing is not the exact number but the evolution and its correlation with how you feel. With the passing of the days, varying openings and closures, I began to detect patterns. Ventilating more frequently than usual, sporadic apathy and mental mist. They are directly correlated with air renewal. Which takes me to the next point: The air conditioning. I sensed that I would not improve the concentration of CO2. Indeed: the air moves and cools, but does not renew it. Purifiers would not help except that they have outdoor entrance. They filter particles, do not eliminate gases such as carbon dioxide. When looking at the graph in more detail it is easy to see that by a lot of ventilation and current that there is, a human breathing inevitably increases the concentration of CO2 in the stay, and in a cumulative way. Although within the appropriate values. Around 6:00 h entered a few minutes (climb), I left shortly (low) and then returned to spend the whole morning (go up) until I went to eat (low). As if he had a presence detector. Image: Xataka. Image: Xataka. I brought the netatm to bedroom. Two people sleeping with a closed window and open door: CO2 rose from 450 to 1,100 ppm. Heavy awakening, feeling of not having rested. Next night with open window: maximum 640 ppm. I woke up remarkably clearer. He has convinced me to sleep with open window even in winter. The station measures more: interior/exterior temperature (with the separate module), humidity, barometric pressure, noise. It is expandable with pluviometer and anemometer. Elegant app, indefinite historical, integration Homekit flawless. But living vertically and without garden, for me the real value is in CO2. On the integration with homekit: when CO2 went from 1,100 ppm, this notification reached me in Mac (image) and iPhone. Image: Xataka. And notification on the iPhone. Image: Xataka. I have learned that working with more than 1,000 ppm is to function at 70% cognitive. The problem: do not notice immediately. Like that second cup that you think harmless until you try to add the head account. Now a lot more. Permanently open windows or, when time prevents it, more frequent openings than before. Do you justify 110 euros This learning? If you work in closed spaces, yes. Not for the apparatus, but for the consciousness it generates. He used to ventilate when “noticed the loaded atmosphere.” Now I know that when I notice, I’ve been working badly for an hour. It is the difference between driving with velocimeter or eye. The paradoxical thing is that after three weeks, Netatmo has taught me not to need it. My body has internalized the times and signs. I recognize that very slight ocular heaviness, that subtle friction in words flow. But Without the sensor’s objective data, I would never have developed this sensitivity. It’s like learning to refine an instrument: you first need the fingerboard, then your ear learn to recognize dissonance on its own. Netatmo Wifi Interior Wireless Meteorological Station, with wall, thermometer, hygrometer, soundometer, air quality, compatible with Amazon Alexa, Apple and Google, NWS-AMZ Outstanding image | Xataka In Xataka Science | Can you run out of oxygen if you get into a small room with many people? This device has been assigned to test by Netatmo. You can consult How do we do the reviews in Xataka and Our business relations policy.

Australia has analyzed teleworking since before pandemic. His conclusions disassemble the reasons for the return to the office

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Although teleworking is no longer the preferred option by companies, or at least not their full -time variant, remote work continues to maintain much higher values that those who registered before pandemic. That shows that, in a way, teleworking does arrive to stay in Very specific contexts. Australia has been observing the real impact of teleworking for four years and consolidated data contradict old prejudices. “Working from home makes us happier,” The authors assure of a study by the University of Southern Australia, ciming a new more flexible and productive labor model. Time flexibility: the new office fruit. The Australian study is especially revealing because it began before the pandemic and the rise of teleworking and has been extended for four years, which leaves a much more defined photo of how remote work has impacted on the way of working and its consequences. According to the study, the possibility of choosing from where to work has allowed to improve both the mental and physical health of workers, although there is still a certain friction from corporate culture. According to A report of the International Labor Organization (OTI), the flexibility provided by teleworking is already equal to The emotional salary with which companies try to capture and retain the best employees, replacing other benefits. Most satisfied employees with their work. The data collected by the study reveal that before the pandemic, the Australian worker used about 4.5 hours per week only in displacements to the office. That time optimization It makes those who work from home enjoy “ten extra days of free time a year against those who go to the office”, dedicating 33% of that time to leisure, which implies “more opportunities to be physically active and less sedentary.” A factor that also highlighted the Academic Study which was carried out in Spain from the Lacaixa Foundation. According to the authors, these data “usually go hand in hand with worse mental health and with lower scores in the assessment of our own health.” Thanks to teleworking, employees have gained “hours of rest to sleep and, for example, breakfast more peacefully”, which helps reduce levels of template stress. In turn, this recovered time also has a reflection in healthier habits, such as home preparation or the increase in the consumption of fruits, vegetables and dairy. The result has been a more varied and healthy diet, with less dependence on ultraprocessed foods that require less preparation time. Positive whenever it is by choice. If something has shown us the experience of “forced” teleworking during the confinements of 2020 is that the teleworking It is not for everyone. Since this study allows to contrast the situation of employees before and after the massive arrival of teleworking, it also reveals how it affects that change of work model in workers The researchers found that the well -being and mental health They improved especially when teleworking was voluntarily chosen, while “when employees work from home for obligation, mental health and well -being tend to get worse.” Productivity in evidence. One of the main arguments of companies for the return to the office has been the alleged fall in productivity that was associated with teleworking. In this sense, researchers blame the problem more to an inability to assign tasks and New model management not in a direct casuistry of teleworking. “In many cases, managers who claim that teleworking reduces productivity responds more to a lack of management than a real performance problem,” says researchers in their conclusions. The conclusion after four years of monitoring is unequivocal: work performance and productivity seem to stay stable or, in most cases, improve when working from home. These results coincide With other research that They disconnect the decrease in productivity of the company with the teleworking. The distance does affect the cohesion of the equipment. Great corporations like Amazon wielded The argument of the cohesion of the equipment To impose The return to the office. In that sense, the study prepared by Australian researchers recognizes that “the connection with the classmates is difficult to reproduce at a distance,” admit those responsible for the study, and alert about the risk of loss of cohesion in the work teams. But, as has been demonstrated with some strategies back to the office, the problem can be mitigated by facilitating efficient communication channels. A Recent study Posted in the magazine Naturerevealed that this Team cohesion problem It currently persists with the hybrid day model, provided that consistent communication patterns are not established. In Xataka | A Barcelona company wanted to try the four -day week. He ended up firebaging an employee for having two jobs Image | Unspash (Rodeo Project Management Software)

We knew that many use Starbucks as an office. In South Korea they lead to the printer, and the chain has said enough

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Enter a Starbucks store and meet several people installed with your laptop It is no novelty. The spacious tables, the plugs available, the air conditioning and, of course, the coffee, make these premises a habitual shelter for students and remote workers. A printer on the table. A cardboard separator to isolate itself from the world. A strip to plug laptop, mobile and tablet at the same time. All this has been seen – and is still seen – in some South Korea Starbucks. The phenomenon has shot, and therefore, the chain has decided to intervene. New standards in South Korea. The new regulation is clear: no printers, multi -mitoms or accessories that convert the premises into a portable office. This is what The Korea Herald collects itwhich adds that it is also not allowed to occupy several chairs or leave belongings for hours to “reserve” table. The original poster (left), the translation of Google Lens (right) From this week, employees have instructions to warn those who fail these guidelines. The measure communicates with a poster that already decorates dozens of stores in the country. And although the message is illustrated with a smiling bear, the background has nothing tender. What does it mean to be a 카공족. In South Korea, 카공족 It is the name that receives “the tribe that studies in coffee.” The term combines the words 카페 (cafeteria) and 공부 (study), and is used to describe those who spend hours working or reviewing notes in premises such as Starbucks. What began as a practical and punctual solution has become such a widespread custom that now raises a dilemma: is it a legitimate use of space or silent abuse of the common environment? The social reaction. The Donga Ilbo medium collects The testimony of Professor Seo Kyung-Duk, from the Sungshin Women’s University, who shared the image of the computer equipment with the cardboard separator: “It looks like a private office.” SEgún explainedeven the foreigner who accompanied him was bewildered: “How can anyone mark their territory in a public place like a cafeteria?” He asked, surprised. Some of the images that account for 카공족 in South Korea The author of the photo explained that this person did not return in all the time he remained in the store: “I spent three hours there and did not return once,” he said. Meanwhile, Asia Economy echoed some Of the most repeated reactions among users: “There is not even room to have coffee because of the 카공족,” said a person. Another ironized: “They leave their things and they will eat … is this a ‘Study Café’ or what?” Why have Starbucks Korea acted now? Starbucks has not acted in whim. According to the company, what is at stake is the collective experience. When a large table is occupied for hours by a single person, or when a client is absent leaving their objects as a reservation, the balance between those who enter, consume and leave, and those who turn the place into a personal office. There is also a commercial logic. Maintaining rotation is key in a business where each table counts. If someone occupies a seat for four hours with a single coffee, the impact is not anecdotal. If not, tell the owners of coffees in Barcelona, They are applying their own formula “anti occupies terraces”. Images | Athar Khan | 서경덕 (Via Donga Ilbo) In Xataka | We already know who is going to drink all the coffee that Brazil will not export to the US for the tariffs: China

The remake of ‘Hold it as you can’ has worked very well at the box office. Excellent news for an almost dead genre: comedy

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The new version of ‘Hold it as you can are not exactly a rarity: in a cinematographic panorama absolutely full of sequelae and remakesa new version of a 1988 classic is not a precisely revolutionary decision. Something more surprising sounds, however, that we are talking about REBOOT of a mythical comedy, which returns to the gender to the rooms through the big door. AGARRATE IT 2025. We all know ‘hold it as you can’: A trilogy of police comedies that the Zaz trio rolled after ‘lands as you can’, and that made Leslie Nielsen late and throbbing star of the surreal chufla. His success unleashed all kinds of imitations, some more fortunate than others (and in Spain, many of them with the “… as you can” by the title), and now enjoy a new installment with Lian Neeson and Pamela Anderson. And all respecting the original canon: destroying parody of the thriller codes, and prominence of a star not known for its comic roles and that puts an unexpected and devastating vision on the table. Well, it has worked. It has not become the number one of the box office (it was possibly either its intention, it remains behind ‘The fantastic 4’ and ‘bad types 2’), but he has had a great start in the United States: 17 million dollars, plus 11.5 million in the countries where it has premiered (Spain does not reach August 22). A budget of 42 million is estimated, so it is an excellent starting point, in a film that can grow and stay in the rooms if your mouth works. And there are reasons to believe that mouth mouth could be activated, because also against any forecast, the film is collecting very good opinions: an a- In Cinemascore and a 90% in Rotten Tomatoes They corroborate it. Long live comedy. This box office triumph is more than a punctual success: it is a success for a genre that had not enjoyed something like that for many years. In fact, Neeson himself ironized about it in An ad that has been seen as the promotion of the filmand in which he claimed different comedies (all from Paramount, producer of this new version): ‘The reporter’, ‘Out of wave’, ‘Hot Rod’, ‘Superdetective in Hollywood’, ‘Rock School’, ‘The Truman Show’, ‘Zoolander’ and others. The web Savecomedy.org Refer to the web where you can buy tickets for the new ‘hold it as you can’. Comedy is a serious thing. Although the video is a joke, the question is very serious. Because the study comedy, with great stars, has not died at all. But Yes has done it in the rooms: Being a genre where the show is not the priority, to a large extent it has been relegated to streaming, or shyly enters combination with other genres to Abrise step towards the rooms. ‘Lilo and Stitch‘It’s family cinema,’ Novocaina ‘is action cinema,’Mickey 17‘, science fiction, and’A Minecraft movie‘, an adventure fantasy. Except for some other very punctual example, such as ‘Bridget Jones: crazy with him’ or ‘somewhat pregnant’, which do not stand out especially at the box office, the case of ‘holding it out as you can’, a pure and adulteration comedy, it is a rarity. Much more that is successful. There are no stars. It is a pity that actors that we previously identified with comedy, such as Will Ferrell, Melissa McCarthy or Adam Sandler have been recycling or directly disappearing from the map (or, in the case of Sandler, taking refuge in the streamingwhere he obtains very juicy dividends). Will we see a resurgence of those times in which ‘Porky’s’ (in the eighties), ‘American Pie’ (in the nineties) or ‘Virgin at forty’ (in the two thousandsses) they generated trends, made authors and distribute emerged and unleashed a wave of copies? Hold it as you can get it in his day, Maybe your reboot can work again. Header | Paramount In Xataka | The figures suggest that the domain of blockbusters in Hollywood is not over. In fact, it will go worse

Netflix has 15,000 titles but we end up seeing ‘The Office’ by Quinvez. Productivity apps make us the same

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We have 15,000 titles in Netflix and we end up seeing ‘The Office‘For the fifth time. We have a complete suite of productivity apps on the mobile and we end up writing the tasks in A whatsapp with ourselves. It is the same psychological mechanism working in two different contexts: when you have too many options, your brain is blocked and returns to the known. The world of productivity has fallen into the same trap as the platforms of streaming. They sell us infinite customization as an advantage when it is actually a ballast: Notion It allows you to create any imaginable system. Obsidian has more than 800 pLugins Todoist It has configurations for each micronecessity of your workflow. It sounds great until you realize that you have been configuring the perfect system and you have not completed a task. There is fascinating investigation into this. Barry Schwartz showed That more options not only make us happier, but they paralyze us. Each configuration decision consumes mental energy that you could be using to do real work. And here comes the paradox: We value less systems that come preconfiguredalthough they work better than those we have customized until death. The solution is contraintuitive: The most restrictive systems are usually more productive. Apple, for example, understood it a long time. It doesn’t let you change almost anything from the iPhone, but that’s why it works. Limitation is not a bugIt is one feature. You strength to act instead of optimizing forever. The secret is to choose intelligent restrictions. Instead of looking for the tool that can do everything, Look for what does the three things you really need well. Let’s look at a specific example: task management. Notion allows you to create relational databases with personalized properties, dynamic filters, multiple views and automation. You can categorize by project, priority, context, required energy, responsible person. You can create control panels that show productivity metrics and progress graphics. It is the dream of any obsessive control. But While you build that perfect system, your real tasks accumulate. You spend more time thinking about how to organize the work than working. And when you finally have your masterpiece configured, it turns out that it is so complex that using it requires more mental effort than doing the tasks by hand. Contrasts this with Things 3. You have three drawers: Inbox, today, and someday. Spot. You can’t create custom fields, you can’t do Dashboards Made, you cannot automate anything complex. It seems limited compared to Notion. But precisely because of that it works: you open the app, you see what to do today, you do it, you call it. Zero cognitive friction. The usual lesson: Productivity is not about having more options, but about eliminating irrelevant decisions. Your mental energy is finite. Every minute you spend configuring is a minute you don’t spend creating. The most elegant systems are not the ones that can do everything, but those that make obvious what to do next. In Xataka | In 2001 a productivity method was born that was going to survive everyone else: 24 years later, it is still immortal Outstanding image | Sanjeev Mohindra

A student from Girona set up his Cybercrime Office at home. His mistake was to show off his robberies on the Internet

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A joint operation of Mossos d’Esquadra and National Police He has arrested a hacker in Roses (Girona) Responsible for several cyber attacks operating from a sophisticated technological network … in their own home. Why is it important. The detainee had managed to configure a technological network complex using anonymous applications that allowed him to hide his trail while attacked financial institutions, private companies and public bodies. The researchers discovered that the hacker, a young computer student with very advanced knowledge, stole personal databases of employees and clients, as well as confidential internal documents. Then he sold this information in forums of the Dark Web or published it without asking for anything in return. What has happened. The investigation started in May 2024, when the agents detected in a forum that someone presumed to have data from Spanish banks, a self -school and a public university. The same subject later claimed to have filtered the database of a Barcelona plumbing company. After an arduous discouragement of desanimization, the researchers located Roses’s address from where the attacks were launched. The subsequent investigations identified the inhabitants of the house, including the young computer student. In detail. During the record they seized: A laptop. A dozen mobile phones. Several hard drives. More than thirty SIM cards. Several bank cards in the name of different people. The detainee made available to the Court of Guard of Figueres for a crime of discovery and revelation of secrets. And now what. The investigation remains active to locate new victims and clarify all the scams that this person may have committed using stolen data to the affected entities. Outstanding image | Mossos d’Esquadra In Xataka | We visited the National CNI cryptological center: here is the epicenter of Spanish cybersecurity

The Starbucks CEO wants everyone to work to the office. It is easy for him because he can go in private jet

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Back to Starbucks. That is the name that Brian Niccol, the current of CEO of the popular coffee shop chain, put To the plan to revitalize the company. It is an ambitious plan and that, among other things, has meant a change of course as far as teleworking is concerned. Since 2023, Starbucks workers have maintained a hybrid format Three days in the office, two at home. That will end because, soon, will be four mandatory days. It is a novelty that is seen very differently when you go to the office in private Jet, of course. Let’s start at the beginning. Of coffee tacos. Niccol was CEO of Taco Bell until 2018. The headquarters of this company is in Irvine, California, 15 minutes by car from Niccol’s house in Newport Beach. In 2018 he left Taco Bell to exercise as CEO in Chipotle, whose headquarters was in Denver, 1,600 kilometers from his residence. Three months after assuming the position, Chipotle changed its headquarters to Newport Beach affecting 400 people in the process. In 2024, and after revitalizing Chipotle, Niccol assumed the CEO of Starbucks With conditions that did not go unnoticed. Elon Musk vs Jeff Bezos: The Galaxies War Brian Niccol | Image: Starbucks To the ophi yes, but I don’t move. The Starbucks headquarters and therefore the workplace of its CEO is in Seattle (Washington). As a company employee, he also applied the policy of going at least three days to the office. The distance that separates the headquarters from your home is 1,600 kilometers, but that is no problem because The offer contemplated that “you will not be asked to move to the headquarters of the company”. So… It will not go by car, clearly. They are about 19 hours of journey, According to Google Mapsbut fortunately the job offer established that Niccol could dispose of the company’s private jet for “business -related trips according to the company’s travel policy, travel between its city of residence and the headquarters of the company in Seattle, Washington and its personal trips according to the company’s policies, up to a maximum amount of $ 250,000 a year.” Image | Starbucks Three four days. Now that we know the context, we will surely see in another way The letter that the CEO has recently published. In this text, Niccol explains that from next fiscal year employees will have to go to the office four days instead of three. Specifically, from Monday to Thursday. At the moment, this dynamic will affect the regional offices of North America, the Toronto support centers and, of course, the headquarters in Seattle. If you are a boss, to the office. In February, Starbucks asked the VP level team and managers who worked in Seattle and Toronto. Now that requirement will also apply to support centers, whose leaders will also have to move to these cities. And all this why? According to Niccol, the reason to reestablish this office culture is that “we work better when we are together. We share ideas more effectively, we solve difficult problems creatively and move much faster.” Between lines can be read that an increase in productivity is sought. The CEO affirms that it understands that not everyone will agree with this measure, “but as a company based on the human connection, and given the magnitude of the change we have ahead, we believe that this is the right path for Starbucks.” So clear it has that the future goes through the office that, in its own words: “If you decide to leave Starbucks for any reason, we respect it. To support those who decide to” leave “, we are offering a unique voluntary output program with a cash payment for the partners who make this decision.” Two rhythms. This is not a problem for Niccol (to which this policy should also be applied). Has All the company’s resources at your disposal To travel and, according to a company spokesman, a house has been bought in Seattle. This already shows that The return to the office is made at two speeds: that of employees, which can be forced to move to a more expensive city, give up promotions or even leave the company; and that of the senior executives, who can afford to travel in a private jet or buy a house in the city that proceeds. Cover image | Tr In Xataka | Starbucks made a very strong bet in China to continue growing. Tariffs threaten to take it ahead

is also exhausting who goes to the office

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One of the ills that the workers attributed to teleworking was that the limits were diluted between working time and leisure time. However, A recent study De Microsoft has revealed that this phenomenon has also reached the offices and more and more workers feel that the Workday never ends and that the real disconnection is a luxury unattainable. 33% are focused on exhaustion. Microsoft has put figures to this phenomenon: one in three employees You can no longer keep up Tax for the current dynamics of work imposed in the last five years, regardless of the type of day you have. Microsoft’s study is based on millions of anonymized data obtained from the use of Microsoft 365. Its authors warn that “we are trapped in a seemingly infinite workday.” This situation not only It affects productivity day to day, but increases the exhaustion and anxiety Among the workers. A Post Tsunami. The study data suggest that 40% of employees connected at six in the morning begin their day reviewing the mail to establish priorities during the rest of the day. On average, each worker receives 117 posts a day and most are processed in less than 60 seconds. The problem that reveals is that the information they transmit It is not relevant For the employee. In addition, the mass emails sent to more than 20 recipients have increased by 7% in the last year, while personalized conversations have fallen by 5%. This indicates an increase in “digital noise” that hinders communication management (the really useful) and The concentration. Meetings at the worst moment. Productivity is especially affected by the amount of interruptionsbut also for the poor management of meetings. The study indicates that 50% of all meetings are scheduled between 9 and 11 in the morning and between 13 and 15 hours in the afternoon. According to A published study in Harvard Business Reviewtaking into account the Circadian rhythmsit is precisely in that time strip when the natural peak of productivity for most people occurs. That is, the most productive moment of the day is being used for the most unproductive task. Following this line, the study reveals that Tuesdays have become the most saturated day of meetings (23% of the weekly total), while Fridays only represent 16%. In addition, 57% of the meetings are improvised and one in ten is scheduled at the last minute. The triple peak day. The constant interruptions During the work day D gives rise to a phenomenon that Microsoft has already detected In previous studies: the phenomenon of “Triple Pico“, which has now become the general norm. This phenomenon describes a peak of productivity and use of office tools about 10 in the morning, another about 15 hours in the afternoon and a last peak from 8 pm in the afternoon. The study reveals that meetings after 8 in the afternoon They have increased 16% in the last year. On the other hand, Microsoft has detected an increase in the use of its tools beyond 18 hours. That is, many employees take advantage of digital noise reduction At the end of the day To concentrate on their main tasks, increasing the use of office tools and reducing the messaging. This trend only aggravates the feeling of Never have a real free time. A little look to the mail. The inability to disconnect is evident in the fact that almost 20% of employees review their job mail before noon on Saturday and Sunday. More than 5% reviewed a second time beyond 18 hours on Sunday or on holidays, extending the work week to the rest days. Microsoft telemetry reveals that, during the weekend, the use of office applications is increased, indicating that employees use that rest time for work concentrated and without the distractions they find during their workday. In Xataka | LOn the way back to the office it has had a devastating effect for the concentration of employees: not 30 minutes without distracted Image | Unspash (Jakub żerdzicki)

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