office

The Starbucks CEO wants everyone to work to the office. It is easy for him because he can go in private jet

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Back to Starbucks. That is the name that Brian Niccol, the current of CEO of the popular coffee shop chain, put To the plan to revitalize the company. It is an ambitious plan and that, among other things, has meant a change of course as far as teleworking is concerned. Since 2023, Starbucks workers have maintained a hybrid format Three days in the office, two at home. That will end because, soon, will be four mandatory days. It is a novelty that is seen very differently when you go to the office in private Jet, of course. Let’s start at the beginning. Of coffee tacos. Niccol was CEO of Taco Bell until 2018. The headquarters of this company is in Irvine, California, 15 minutes by car from Niccol’s house in Newport Beach. In 2018 he left Taco Bell to exercise as CEO in Chipotle, whose headquarters was in Denver, 1,600 kilometers from his residence. Three months after assuming the position, Chipotle changed its headquarters to Newport Beach affecting 400 people in the process. In 2024, and after revitalizing Chipotle, Niccol assumed the CEO of Starbucks With conditions that did not go unnoticed. Elon Musk vs Jeff Bezos: The Galaxies War Brian Niccol | Image: Starbucks To the ophi yes, but I don’t move. The Starbucks headquarters and therefore the workplace of its CEO is in Seattle (Washington). As a company employee, he also applied the policy of going at least three days to the office. The distance that separates the headquarters from your home is 1,600 kilometers, but that is no problem because The offer contemplated that “you will not be asked to move to the headquarters of the company”. So… It will not go by car, clearly. They are about 19 hours of journey, According to Google Mapsbut fortunately the job offer established that Niccol could dispose of the company’s private jet for “business -related trips according to the company’s travel policy, travel between its city of residence and the headquarters of the company in Seattle, Washington and its personal trips according to the company’s policies, up to a maximum amount of $ 250,000 a year.” Image | Starbucks Three four days. Now that we know the context, we will surely see in another way The letter that the CEO has recently published. In this text, Niccol explains that from next fiscal year employees will have to go to the office four days instead of three. Specifically, from Monday to Thursday. At the moment, this dynamic will affect the regional offices of North America, the Toronto support centers and, of course, the headquarters in Seattle. If you are a boss, to the office. In February, Starbucks asked the VP level team and managers who worked in Seattle and Toronto. Now that requirement will also apply to support centers, whose leaders will also have to move to these cities. And all this why? According to Niccol, the reason to reestablish this office culture is that “we work better when we are together. We share ideas more effectively, we solve difficult problems creatively and move much faster.” Between lines can be read that an increase in productivity is sought. The CEO affirms that it understands that not everyone will agree with this measure, “but as a company based on the human connection, and given the magnitude of the change we have ahead, we believe that this is the right path for Starbucks.” So clear it has that the future goes through the office that, in its own words: “If you decide to leave Starbucks for any reason, we respect it. To support those who decide to” leave “, we are offering a unique voluntary output program with a cash payment for the partners who make this decision.” Two rhythms. This is not a problem for Niccol (to which this policy should also be applied). Has All the company’s resources at your disposal To travel and, according to a company spokesman, a house has been bought in Seattle. This already shows that The return to the office is made at two speeds: that of employees, which can be forced to move to a more expensive city, give up promotions or even leave the company; and that of the senior executives, who can afford to travel in a private jet or buy a house in the city that proceeds. Cover image | Tr In Xataka | Starbucks made a very strong bet in China to continue growing. Tariffs threaten to take it ahead

is also exhausting who goes to the office

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One of the ills that the workers attributed to teleworking was that the limits were diluted between working time and leisure time. However, A recent study De Microsoft has revealed that this phenomenon has also reached the offices and more and more workers feel that the Workday never ends and that the real disconnection is a luxury unattainable. 33% are focused on exhaustion. Microsoft has put figures to this phenomenon: one in three employees You can no longer keep up Tax for the current dynamics of work imposed in the last five years, regardless of the type of day you have. Microsoft’s study is based on millions of anonymized data obtained from the use of Microsoft 365. Its authors warn that “we are trapped in a seemingly infinite workday.” This situation not only It affects productivity day to day, but increases the exhaustion and anxiety Among the workers. A Post Tsunami. The study data suggest that 40% of employees connected at six in the morning begin their day reviewing the mail to establish priorities during the rest of the day. On average, each worker receives 117 posts a day and most are processed in less than 60 seconds. The problem that reveals is that the information they transmit It is not relevant For the employee. In addition, the mass emails sent to more than 20 recipients have increased by 7% in the last year, while personalized conversations have fallen by 5%. This indicates an increase in “digital noise” that hinders communication management (the really useful) and The concentration. Meetings at the worst moment. Productivity is especially affected by the amount of interruptionsbut also for the poor management of meetings. The study indicates that 50% of all meetings are scheduled between 9 and 11 in the morning and between 13 and 15 hours in the afternoon. According to A published study in Harvard Business Reviewtaking into account the Circadian rhythmsit is precisely in that time strip when the natural peak of productivity for most people occurs. That is, the most productive moment of the day is being used for the most unproductive task. Following this line, the study reveals that Tuesdays have become the most saturated day of meetings (23% of the weekly total), while Fridays only represent 16%. In addition, 57% of the meetings are improvised and one in ten is scheduled at the last minute. The triple peak day. The constant interruptions During the work day D gives rise to a phenomenon that Microsoft has already detected In previous studies: the phenomenon of “Triple Pico“, which has now become the general norm. This phenomenon describes a peak of productivity and use of office tools about 10 in the morning, another about 15 hours in the afternoon and a last peak from 8 pm in the afternoon. The study reveals that meetings after 8 in the afternoon They have increased 16% in the last year. On the other hand, Microsoft has detected an increase in the use of its tools beyond 18 hours. That is, many employees take advantage of digital noise reduction At the end of the day To concentrate on their main tasks, increasing the use of office tools and reducing the messaging. This trend only aggravates the feeling of Never have a real free time. A little look to the mail. The inability to disconnect is evident in the fact that almost 20% of employees review their job mail before noon on Saturday and Sunday. More than 5% reviewed a second time beyond 18 hours on Sunday or on holidays, extending the work week to the rest days. Microsoft telemetry reveals that, during the weekend, the use of office applications is increased, indicating that employees use that rest time for work concentrated and without the distractions they find during their workday. In Xataka | LOn the way back to the office it has had a devastating effect for the concentration of employees: not 30 minutes without distracted Image | Unspash (Jakub żerdzicki)

A retiree and his children have stolen millions of dollars to Ford in office material. Indeed, lights, caps and bumper

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Although in February this year Audi closed its Brussels plant After 75 years in operation, the road was not simple. In the middle of the workers’ protests, someone had an idea: take the keys of 200 cars, put them in a box and remove them from the factory. Clean, simple and with 200 kidnapped cars whose unit value was around 100,000 euros. As simple as keep a box under the jacket and go through the door. More complicated seems to steal the entire engine of a car. This is what was discovered A few months ago in India. For five years, up to 900 Kia combustion engines were stolen from their plants and has not been clear to what extent some worker of the company itself is involved. However, and although large, one can understand that engines from a factory have been steal if they manage to partially disassemble. But how can one take a car cap? And a bumper? This is what they wonder in Ford where a retiree and two children, company workers, have committed a “billionaire” robbery for more than two years. Hello, dad, I bring you a bumper The information, which comes from Detroit Free Pressa police note echoed in which it was confirmed that four people have been arrested for the theft of pieces of different Ford assembly chains that later sold on Ebay. Among those arrested is a former Ford employee but the identity of any of them has not been revealed so far. The pieces were stolen from three Ford plants, one in Deabane, another on a mounting plant in Michigan and one last in Flat Rock. In Motorpasion and The Drive They point out that three of these four men were family. One of them was a retired father and the other two were his children who had contact with a Ford employee. The extracted pieces were taken to stores where they accumulated for sale. A robbery that, according to the local police, is encrypted in “multimillionaire”. And it is that the four employees would have been subtracting and selling pieces for more than two years. The most curious thing is that it is not small or easy to hide pieces. Among the products found were car headlights but also Bumper and Capóslarge pieces therefore. An agent pointed to Fox That the stores where the pieces were stored were covered to the roof. The investigation is analyzing how these pieces could be taken out of the plant without attracting attention from other employees and will have to discover how they were eliminated from the inventory so as not to attract attention since all the pieces in a mounting plant usually have some type of code that identifies each piece. In addition, from the police they point out that they are still looking for new indications that take them to ships or warehouses where the suspects could save the pieces, taking into account the volume of them and the economic damage that it seems to have caused. Photo | Ford In Xataka | The “Sowing Method” alerted by the Civil Guard: this is the new scam popular in the great parking lots

Four days of office and smaller equipment has been your recipe

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Intel, one of the historical giants of the sector, has started its reorganization After the recent change in the company’s dome. Its new CEO, Lip-Bu Tan, aims to lighten the company’s structure to make more resources. For now, you started reducing Intel template Fireing 20,000 people. But it is not the only change in labor matters that the workers of the American multinational will face, who will bet on a hardening in the policies back to the office and the rationalization of meetings, according to a memorandum signed by his CEO. More office and less bureaucracy. In parallel to the layoffs already announced by Intel, the processor manufacturer has announced a hardening of the office policy As of September 1. With this announcement, Lip-Bu so urged their employees to go to the Intel offices four days, instead of the three days they fulfilled so far. “When we spend time together in person, more participatory and productive debates are encouraged. More effective and fast decision -making is facilitated. And our connection with colleagues is strengthened,” he wrote so to his staff. In the words of its CEO, this measure seeks to “flatten the organization” and strengthen collaboration and speed in decision -making, elements that the new address considers strategic to recover its position in the market in front of rivals like Nvidia or Taiwan companies. Intel’s “zuckerization”. Intel’s new executive director’s criteria is aligned with the strategies of Optimization and efficiency which goal has been applying since 2023. “Many teams have eight or more levels of complexity, which generates an unnecessary bureaucracy that slows us. I have asked the executive team to review their respective organizations, with the aim of eliminating levels, expand the areas of control and empower the best employees,” he said so in his statement. The positioning of such It is not new at all. In fact, it is the same structural thinning approach that all great technological ones such as Google are applying, MicrosoftAmazon and, of course, The flag bearer From this strategy, goal. Intel does not wear chainsaw. In any case, and despite sliding the need for layoffs to improve the productivity and competitiveness of the company, its executive director emphasizes that it will not do it at any cost. “We must balance our reductions with the need to retain and recruit key talent. I will train each of my leaders to make the best possible decisions, aligned with our main priorities,” he wrote so. The new course of the company puts in the center the engineering staff, something that makes all the meaning taking into account that its product is the processors. All the measures that Intel ensures that it will take will be aimed at improving the productivity and efficiency of these equipment. As well as paying special attention to the Talent collection and retention In those profiles. Changes in the way of measuring. Intel’s CEO has made it clear that its intention is to end the old hiring dynamics, in which it was not hired by operational necessity, but for fulfilling a series of performance indicators (KPI) for managers. A practice that, either when hiring either When it comes to saying goodbyeThey have used great technological ones in recent years. “I was surprised to know that, in recent years, the most important KPI for many Intel managers has been the size of their teams. From now on, this will not be so,” he said so in his statement. “I firmly believe in the philosophy that the best leaders achieve the maximum with the least number of people. We will adopt this mentality throughout the company, which will include empowering our best talents to make decisions and assume greater responsibility in key priorities.” In Xataka | The return to the office has had a devastating effect for the concentration of employees: not 30 minutes without distracted Image | Intel

This disastrous adaptation of one of the most beloved series of the 80s was a box office failure. But he’s sweeping in Netflix

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He caught the attention at the time for two very different issues: on the one hand, it is the adaptation, hopeful, of one of the most legendary anime of the eighties, one that, in Spain, in addition, ignited the fondness of Japanese animation as significantly as his contemporaries ‘Dragon Ball’ or ‘Champions’. On the other, it was notorious for his Capital failure: only seven million dollars at the box officea completely improper collection for an adaptation of such a known series. We talk, of course, ‘The Knights of Zodiac’based on the legendary manga of Masami Kurumada and its running anime version, and now it is Available in Netflix. Interestingly, and although the number 1 in films is occupied by the (either very brilliant) ”Electric status‘, has reached a surprising number 2. Once again, films that are shipwrecked in cinemas find their space on the platforms of streamingwhere spectators find it easier to take a risk in search of content. In this new version we will meet Seiya, a teenage conflicting who makes a living fighting for money while looking for her kidnapped sister. When In one of his fights, mystical powers are revealed that he did not know, The young man discovers a world of saints at war, magical training and a reincarnated goddess who asks for her protection. It has a reserved place within the Knights of the Zodiac. The quality of the film was compared at the time with the disastrous adaptation in real image of ‘Dragon Ball’, although ‘The Knights of Zodiac’ is, perhaps, a step above. The sympathetic presence of a couple of stars in low hours (Famke Janssen and Mark Dacascos) and some, despite everything, overwhelming combat choreographies, make the disturbing disturbing in times: between horrendous digital effects and sub -sub -branches of a devastating ramp, a completely unworthy film of the epic touch and the adorable ingenuity of the original mangain. In Xataka | The anime triumphs in Netflix, and the figures sing: the platform is already one of the world’s Japanese animation

Elon Musk shared a message that apologized to Stalin, Hitler and Mao. Then closed an office that nobody had heard

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Elon Musk’s role in Donald Trump’s administration, at least the public nature, is to face To the cuts and expenses within the US government. In the last 48 hours there have been two circumstances that reflect The climate of a certain chaos that is breathed at the passage of the richest man on the planet. It all started when he shared a controversial message in X. Excuse Hitler. Last Friday morning, Musk shared in X a publication that claimed that Stalin, Hitler and Mao They were not directly responsible Of the millions of deaths that occurred under their regimes, but the guilt fell to public sector workers. Obviously, the post was received with an immediate reaction and generalized criticisms, being seen as a trivialization of genocides and an anti -Semitic narrative. Given the growing pressure, Musk eliminated the publication, but the damage already seemed done: historians, human rights organizations and thousands of users They condemned him for giving visibility to historical distortion. Political ties and affinity. The truth is that it was not the first time that Musk faced accusations for sharing or supporting controversial content on his network. Also, for example, supported an anti -Semitic postwhich led to a massive leakage of advertisers of the platform. In another case he generated controversy by suggesting that it was “strange” that no one would have tried Killer the former president Biden Oa Kamala Harris, shortly after the trump murder attempt in the elections. In addition, Musk has openly shown sympathy for Right and extreme right leaders worldwide. He has praised and backed figures such as Javier Milei (Argentina), Jair Bolsonaro (Brazil) and Narendra Modi (India), all leaders in countries where he has commercial interests. Recently, he even offered A platform to the ultra -rightist Alternative for Germany (AFD), organizing A Town Hall Online With your chancellor candidate. Unions and organizations in arms. No doubt, the apology message was perceived as an attack on public sector workers in the United States aligning with Musk’s rhetoric against the federal government. In recent months, he has accused public employees of hiding fraud and waste resources, encouraging that give up their positions. The Public Employee Union (AFSCME) strongly rejected the publicationarguing that public servants such as nurses, firefighters, teachers and librarians cannot be compared to genocides. In turn, the Anti -Diffamation League (ADL) described Musk’s action as “Disturbing and irresponsible”since it contributes to minimizing historical crimes and encouraging dangerous narratives. Musk defended himself alleging that his critics were the true allies of Nazism and suggested that there was a conspiracy against him. A strange dismissal. Shortly after, it was made public The last “cut” that has taken the firm of Musk. It all started last February 3When Musk published in X a message stating that 18F, an unknown office of the US government dedicated to technological services, it had “eliminated.” His tweet was an answer to A publication by Alex Lorussoa right -wing activist and producer of conservative influencer Benny Johnson, who falsely said that 18F was a group of extreme left in charge of making bureaucrats prepare the tax statements of citizens. What seemed like a harmless comment on social networks unleashed confusion and alarm within 18F, as we said, an unknown agency that works on technological projects to improve government efficiency and, paradoxically, to reduce costs. The employees did not know if the office had really been dissolved, what would happen to their ongoing projects and/or how to respond to other agencies that depended on their work. The definitive closure. As The Guardian told This weekend, already in March, weeks after Musk’s controversial tweet, 18F employees received an email at 1:00 am notifying them that they would be fired and that the office would close. The order came from the high levels of government and the administration of general services (GSA), the agency that supervised 18F. The official motive given by the government was that employee’s time costs They were too high and that hiring external consultants would be cheaper. However, 18F ex -women and GSA current employees pointed out that this explanation was false, since the office saved money by avoiding unnecessary contracts with private companies. Obvious, many suspect that the closure was A political decision promoted by Musk and its anti -government ideology. Disinformation. As in the case of the publication of the Defense to dictators18F is Another example of what seems like a recurring pattern in the way Musk handles X. Since he acquired the platform, he has used his influence to amplify messages from the radical right and attack government institutions. His tweet on 18F was an example of how misinformation in social networks can translate into real and harmful actions within the government. Lorusso, activist whose tweet Musk amplified, was A nearby collaborator of his political campaign and has worked as Consultant paid for your Super Pac. His post over 18F was denied by X itself, which clarified that the agency did not prepare taxes, but had developed a free platform in the shadow for citizens to They will present their statements without paying third parties. Hence, the disappearance of 18F seems to fit with the objective of Musk to dismantle state structures in favor of private solutions, even when the data shows that the agency saved money to taxpayersas he pointed out The Guardian. In addition, the danger of misinformation in media figures networks, where one day the story is modified by spreading dangerous narratives, and others end up closing offices with all their workers. Image | Heinrich Hoffmann, Ministrium of communication In Xataka | In his efforts to cut and fire workers in the US, Elon Musk has gone one step further: Italy In Xataka | Murphy’s law conspires against Elon Musk: if something has been able to happen to their companies this week, it has happened

‘Mickey 17’ is the new dystopian science fiction film that leads the box office. The problem is not enough

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There are times in which to crown the box office with a number 1 means nothing: ‘Mickey 17’, the new Bong Joon Ho movie, director of ‘Parasites‘ and ‘Snowpiercer‘, has been number 1 on American lists. Even so, the high cost of this ecologist dystopia of satirical dyes make it a questionable investment for Warner and, above all, the finding that in Hollywood they still do not curdle the ambitious projects that are not sequelae or reboots. The figures. ‘Mickey 17’ He has pocketed Only in the United States 19.1 million dollars, which are added 25.4 in 66 international territories. Not bad for a real -extravagant movie and that has dethroned films such as Marvel’s last captain America (also with good collection, but with a trajectory that has had to turn on Some other red light in Disney). However, its cost of 118 million, to which to add about 80 in marketing and distribution, leaves the approximately 300 million that it should raise so that Warner does not consider it a failure. A quick comparison. If the question is whether these amounts are expected, we can compare them with those of your immediate rival at the box office: ‘Captain America: Brave New World’ collected 88 million at the box office In its first weekend, and although it started from a budget much higher than the one to aim (200 million), to exceed 50 million in the United States would have been closer to a satisfactory figure for Warner. Doubtful direction. To this initial collection, which The first analyzes estimate as insufficient Before the challenge of reaching the 300 million commented, it is added that the film has not aroused a unanimous opinion between criticism and public: Its mere 78%-72% In ‘Rotten Tomatoes’ it is not especially high (especially considering that its director has signed films that have previously dazzled to public and critical). Among the obstacles of the film to improve its collection in successive weeks is the extravagant argument (Pattinson gives life to a worker who in the future is cloned again and again every time he dies in the course of the dangerous mission of helping to colonize an icy world), and also his tone of farce, acid and very little commercial, which is detected in all the films of the Korean director, but that is ever unleashed here. Warner: decisive year. Without successes guaranteed as new sequelae of its star franchises (‘Dune‘ and ‘Godzilla‘) In perspective, Warner has a year full of very expensive productions but are not a guaranteed success. For example, ‘Alto Knights’, Robert De Niro’s return to a certain “prestigious” cinema; ‘Sinners’, one blaxoploitation vampire of the director of ‘Black Panther’; ‘A Minecraft movie’, whose first advances have a chilling appearance; and the start of James Gunn DC Universewhich looks very good, but that does not have the best precedents. Only sequelae. The prick of ‘Mickey 17’ is one more symptom of the latest trends of a Hollywood that seems to have turned its back on the original high -budget products: by sujuesto that there is always space for a ‘Anoraor any other bombing indie. But The 2024 figures made it clear: sequels and REBOOTS They mark the step at the box office: no Top 10 movie was completely original. The success of ‘Barbie’ (which is not that it was an absolutely isolated product of a franchise) and ‘Oppenheimer’ the previous year It was little more than a mirage. Without franchise there is no return. There is an extra detail that should underline so that it does not go unnoticed: the budget of 120 million dollars is high, but it is triggered to levels that rival the Marvel herself if we add the very high expenses in marketing. This means that on many occasions, the films bet in a lost depth, knowing that only with a box office can not be recovered, but trusting that it is achieved with derived products: books, video games, attractions in parks, spin-offs … and above all, that money serves as something already invested as part of the future marketing of sequelae. A fish that bite the tail and is condemning the original blockbusters such as ‘Mickey 17’. Header | Warner In Xataka | Warner has a problem with the new Harry Potter series: JK Rowling’s opinions

The Z generation has returned to the office with a new strategy against stress: pretend to be very busy

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In general, all employees are suffering, in one way or another, their own process of Adaptation to the office. However, generation Z is the only one that has not had a Previous work experience Since that context since it has joined the labor market in the middle of the teleworking. That has generated that 36% of Genzers has adopted a new strategy for face the office: The “tasking”. A tactic, which consists in appearing to be superocupated, without really being to fill out the free time they have left after doing their job. Tasking Tasking: The art of looking occupied. If you have been sailing lately for the Instagram or Tiktok reels, they will probably have appeared Some videos (Medium in a half joke seriously), showing how to look very busy in the office, without really doing anything productive. This phenomenon has gained importance as companies require more time in the office, which leads some employees to find ways to demonstrate their worth without necessarily increase their real productivity. Actually, what is hidden after this practice is a deeper problem related to time management, workload and business culture. Returning to the office has no impact on productivity. According to A recent survey carried out by the Workuman Human Resources Platform among 3,000 US participants, the United Kingdom and Ireland, 36% of young people admitted to appear who worked, when in reality he had already finished their assigned work. 70% of them acknowledge that Tasking Tasking has had no effect on their rhythm to carry out their usual work and the tasks assigned in a time below their day have ended. But having to spend more time in the office, they must appear that they still work on them so that their bosses Do not overload them With more work. Yes, in reality, they are more productive. If you have reached this point, having read the two previous paragraphs probably your conclusion, they have managed to do your work in less time of the expected. That makes them more productive employees. Why mask that quality? According to experts consulted by Fortunethe lack of commitment to the values ​​of the company and the belief that their work is not being valued enough, is what could be leading young people to implement this variant of the Silent resignation. The young people only do the work assigned to them, filling the rest of the day with a show in the “productivity theater“That has brought the return to the office. It is not limited only to employees. Pretending to be very busy is not something that is limited to younger employees. The workhuman study has revealed that 38% of senior executives and 37% of intermediate managers pretend to be more busy for the gallery than they really are. Gene generation employees feel their worth It is measured by its presence in the office and their apparent dedication, instead of the real results they deliver. This perception is reinforced by the culture of some companies that The hours worked more value than efficiency. “Your career is not built on the hours you spend on your desktop, but about the results, relationships and reputation. If you do not see the value of being in the office, have an open conversation with your employer. If the culture continues declared to Fortune Victoria McLean, founder of the Labor CITY CV. The causes that cause it. According to the answers obtained by the workhuman study, the main reason for this behavior is to improve the balance between personal and work life, something that generation Z values ​​above all. If your bosses find out what they can do More work in less timethey will assign them much more. When they cannot face him, they must sacrifice personal time to get him forward. That is a red line that They do not plan to transfer. The stress cycle. However, pretending to be productive so that bosses do not assign more work and grow their stress, it contributes precisely to generate a new focus of stress: the constant mental burden involved in maintaining a credible appearance of being busy. Jenni Field, founder and executive director of Redefining Communications assured Fortune that: “If people must be in the office, there must be a clear purpose beyond just being seen, especially if the work could be done from home. If there is no that purpose, employees and managers should work together to define how the witness work should be and address the fundamental causes of the task masking.” In Xataka | Generation Z is being a challenge for companies: 95% of young people manage to escape Image | Unspash (RAD MINE)

12 hours a day and five days a week in the office

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The co -founder of Google, Serguéi Brin, has made clear its position on the work culture that workers should adopt so that the company that founded does not lose the AI ​​development career: employees must work a minimum of 60 hours per week and forget about teleworking, as collected in an internal memorandum to which It has had access The New York Times. Brin Pisa the accelerator. According to what was published by the American newspaper, Serguéi Brin mentioned that Google’s current labor policy falls short for the expectations of development of AI. “I recommend being in the office at least every day of the week. 60 hours a week is the optimum productivity point,” Brin wrote to employees who work in the development of Gemini and others Google AI products. That leaves a working schedule 12 hours a day during the five days of the week, showing its preference for face -to -face From the office to do it. “Many people work less than 60 hours and a small amount makes the minimum to survive. This last group is not only unproductive, but can also be very demoralizing for everyone else,” Brin said in his statement to the template. Risk of being behind. The reason for this request from the founder of Google is that, in his opinion, “the competition has accelerated greatly and the final race towards the AGI (General Artificial Intelligence) It is underway. “I think we have all the ingredients to win this career, but we will have to intensify our efforts,” the founder wrote in his message to the template of AI. It is not the only company that has accelerated the step in the development of AI demanding more hours of work and greater commitment to its employees. Amazon did it a few months ago when he ordered the return to the offices of his employees from January 2025. More hours, it is no more productivity. If the experiments performed worldwide have served anything about the four -day work week It has been to demonstrate that extended days can increase Risks of exhaustion and errorswithout increasing productivity. However, Brin argues that, in critical stages of technical development, this rhythm allows exponential advances, although he acknowledges that working more hours is inefficient if better tools are not used. Specifically those that they have manufactured. “The most efficient programmers and scientists in the world are using our own AI,” Brin added. A strategic return. Serguéi Brin founded Google with Larry Page, but both managers They have yielded the reins of the company more than a decade ago. In 2023, after the presentation of Chatgpt, Brin returned to the front line with a more active role to reinforce the company’s leadership in the artificial intelligence career. Brin’s proposal goes in the line of hardening of the working day that Google has been applying since 2023. First a office policy For employees with teleworking, moving to a three -day hybrid model of face -to -face. Now, employees dedicated to the development of products with AI, see how their founder takes a twist more proposing that they spend 12 hours a day and five days a week in their offices. Some employees see Brin’s position Like a setback to the “World” culture of Google’s first years. In Xataka | The return to the office has had a devastating effect for the concentration of employees: not 30 minutes without distracted In Xataka | Google has updated its principles for AI, and the mention has disappeared not to develop weapons with this technology Image | Flickr (Ted Conference, Thomas Hawk)

The box office did not treat it well, but this stimulating apocalyptic fable now reaches prime video and it is worth recovering it

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There are those who tire postapocalyptic films with arbitrary rules that must be met to survive. Do not make noise. Don’t look. Don’t talk. Do not move. And in ‘You never release‘, that now premiere prime videothe rule is clear from the first moment: do not stop grabbing your classmates, do not stay alone, or get on the way. However, this proposal starts from that point to go in a very dike direction A manido start, yes, but effective and reserves a good amount of surprises. Everything fits that in command of this party we have Alexandre Aja, the Frenchman who terrified us at the beginning of his career with the extraordinary remake of ‘Las Colinas has eyes’, and that he has then developed a career full of ups and downs, yes, but With pieces of pure horror as estimated as ‘high voltage’, ‘Piraña 3D’, ‘Hell underwater’ or ‘oxygen’. On this occasion, Aja presents us with two twin children who live sections in a cabin in the depth of the forest with his mother (Halle Berry), which tells them about a dangerous spirit that lives abroad. To survive they must always be together, even tied by strings. It is a measure that will begin to question according to children are growing and suspect that the world does not work as they have told them. Mental illnesses, traumas and overprotection are some of the ingredients of this tense story not exactly apocalyptic (although moods are very there). Full of macabre details that certify the good visual taste of AJA, ‘You never let go’, unfortunately, it was received very timidly at the box officeand raised only 21.8 million dollars compared to the already lean 20 that had a budget. It is time to recover it and give it a new opportunity. In Xataka | ‘Oxygen’: a science fiction thriller of Netflix and Alexandre Aja (‘High voltage’) in which surprises and claustrophobia abound

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