move

Harley-Davidson wanted to move from thunderous noise to electric silence. The joke has cost him 20 million dollars

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20 million dollars. It is what It has cost Harley-Davidson The experiment of offering an electrical alternative to its classic custom motorcycles. Livewire, the brand that created by and to offer a different path to that of combustion motorcycles, has only managed to sell 33 motorcycles in the first quarter of 2025, 72% less compared to last year. A Lousimo Year Start. In the first quarter of 2025 Harley-Davidson sold 38,000 motorcycles. In the same period, he sold 33 Livewire. In the case of its electric motorcycle division it is a 72%drop, although 2024 was not a good year: they sold 117 Livewire compared to 57,000 Harley-Davidson. The company itself recounts in its account report that there is no demand for electric motorcycles, and that losses in this division amount to 20 million dollars. What Livewire offers. The world of motorcycles is passionate, even more so if it fits in the case of buying a Harley. They are faces, little efficient and with dynamic qualities at least debatable. Even so, they fall in love with thousands of users worldwide for their aesthetics, thunderous sound and quiet travel philosophy. It is not something they have managed to convey with Livewire. Although its slogan is that of “Electric motorcycles with soul”the reality is that the state of the electric motorcycle beyond the urban scooter, is gloomy. Models such as Alpeist S2 have a price of 19,148 and an official 194km autonomy in city, just over 100km on open road. Figures that make practically impossible to bet on one of these motorcycles to the minimum that we want to leave with them. Harley is not alone in this desert. Ego, one of the pioneers in electric motorcycles and the main protagonist of the Moto E category (the electric GP motorcycle), announced its bankruptcy in October 2024. Pioneer marks such as Zero, with barbarities such as SR/S (a motorcycle with 275km autonomy, recharges in an hour and a tip of 200 km/h), are sold in Spain for 23,790 euros. They are especially high prices compared to any of their combustion alternatives, practically double. The passionate element. The electrification in the car is inevitable: it is, for the most part, a utensil to move from point A of point B (a separate question is how much we want to spend on it and how fans we are of motor racing). But, on the road motorcycle, the thing changes. The only rational motorcycle is the scooter. Everything else is the result of passion for motorcycling, weekend routes and, on a great extent, sound. According to Anesdor data, as of April 2025, the electric motorcycle is 4% of the Spanish Total Spanish Park, completely starring scooters (both particularly and, mainly, rental fleets). The future of the motorcycle. Motorcycles, due to their low displacement, are usually much less polluting vehicles with respect to cars. It is something that will increase even more with the new regulations, Much stricter in noise and emissions. Associations such as Anesdor fight for a legal framework in which the motorcycle is protected and can function as a sustainable mobility alternative. The surcharge of electric motorcycles is especially notable, with products that double the price at their combustion alternatives even in the simplest models. If we add that, with current technology, The autonomy is around 100kmthis segment is especially difficult to open hollow. Image | Xataka In Xataka | The 11 cheapest and most autonomy electric motorcycles: the best quality-price options

In his escape from tariffs, Google wants to move its production to India, according to The Economic Times

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Alphabet Inc is in conversations with Dixon Technologies and Foxconn (two of its main suppliers) to move part of its global smartphones production to India from Vietnam. According to, The Economic Times. The movement responds to the tariff crisis in the United States, after the imposition of global tariffs and the uncertainty of what will end up happening in countries such as Vietnam, which in the first instance were under a tariff of more than 40%. THE HOUSE OF THE PIXEL. The Google Pixel They are technically American mobile but their manufacture, Like the rest of the big playersIt is out of the United States. Pixel are manufactured mainly in China and Vietnam, two of the countries most punished by Trump’s tariffs. Fleeing from China. Time before the package of measures to fight commercially with China, Google had been trying to get the production of its devices out of China. Almost three years ago we had news about a specific movement: Google was moving the production of the Pixel 7 to Vietnamkeeping in China that of fold models, the most expensive to produce. A movement similar to Samsung’scompany that produces mainly in Vietnam and that has barely a presence in China. If a 10%global tariff is maintained, the supply chain would not suffer too much. If it turned to more than 40% initial, the photograph would change completely. Looking at India. It is not the first time that Google manufactures phones in India through its partners. Initially, the company moved part of the production to this emerging country to supply the local market, and now it would be in conversations with Dixon Technologies and Foxconn not only to produce more phones, but for the production of components. Cases, loaders, fingerprint sensors and batteries, are some of the components that Google wants to stop importing to be able to manufacture them locally in India. In the first tariff ads, India would correspond to a 26%tariff. Times and costs. According to Economic Times, Dixon and Foxconn have been manufacturing between 43,000 and 45,000 Pixel smartphones per month in India exclusively for local market, seeking to make their smartphones could be competitive in price against Apple and Samsung. Dixon is responsible for producing between 65 and 70% of the new Pixel, and Foxconn of previous models. This movement to increase production in India would have a horizon of two to three years, a much shorter term than Google had planned in a pre-aroncel scenario. Currently, Google has almost 14% market share in the United States, so maintaining a competitive price to continue having muscle in its local market is key. They are not alone. The Google movement responds to a practice that the smartphone industry has been executing for years. Apple, who has tried in recent years move part of its production to India, It has not arrived on time, and its supply chain continues to depend mainly on China. Samsung dodged the bullet fleeing to Vietnam, and even the great chips manufacturers have been considering to escape from China to avoid geopolitical instabilities. Image | Xataka In Xataka | Google Pixel 9 Pro XL, Analysis: A great candidate for Best Android of the Year … with a big pending matter

How the masses move

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On July 6, 2019, as every year, a crowd was crowded in front of the Pamplonese town hall. None of the nearly 5,000 people present at the beginning of the San Fermín festivities knew that their presence and movements during the science was going to be transformed into science. A wave of people. Specifically, in the study that He has revealed That human agglomerations are governed by the same laws that operate in fluid physics, at least from a certain degree of population density. The rebellion of the masses. In a study that could have delighted the philosopher José Ortega y Gasset, studying the filling of the square in the minutes before the chupinazo, the team detected the threshold from which the movements of the individuals in the square ceased to be unpredictable and began to operate according to physical laws such as those governing fluid physics. The team studied the movements before the agglomeration, when the density of people in the square of just over 600 square meters around the two people per m²until reaching 9 people per m² in the moments of greater agglomeration. The team observed that the change in the dynamics occurred from the four people for m², when the contact between a person and those around them causes the clashes and shoves to become inevitable. It is at that time that the movement of one becomes the movement of many. In bird view. The study used images and videos compiled by the surveillance cameras located in the Pamplonesa Consistorial Square during the Chupinazos of 2019, 2022, 2023 and 2024. Details on the study process and their results have been published recently In an article In the magazine Nature Oscuring mass. Through these images, the team was able to detect periodic oscillations of 18 seconds in the attendees. Oscillations that led to small groups of people to draw circular movements that dragged with them with increasing groups of people. “Being inside the town hall square during the chupinazo (…) is a unique experience. It is the closest thing to being a tiny particle trapped in a dense, chaotic and constant movement space, with the notable difference that the rest of ‘particles’ carry red scarves and, probably, they have had lunch with more wine than recommended, ” Describe for SMC Spain Iñaki Echeverría Huarte, a professor in the Department of Physics and Mathematics applied to the Faculty of Sciences of the University of Navarra, partner of one of the authors but not involved in the study. More than leisure. Understanding the dynamics we acquire in agglomerations is not just a curiosity, it can help us save lives. The examples in which a tide of people has ended up being charged in mass events are countless. The team observed that the chiral dynamics observed in the Sanferminera massification were similar to those that operated in the tragedy of the 2010 Love Parade in Duisburg, to the west of Germany. On that occasion 21 people lost their lives and hundreds were injured. In Xataka | Three physicists sought the most dangerous sheet of paper for human skin. Not only they found it, they created a weapon Image | Travel24h

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