content

La 1 only had to win the morning battle. It has achieved it as with everything else: by politicizing its content

by

Follow the rising rhythm of RTVE. The only part of the day that remained to be conquered, with two giants of morning news at the helm such as Ana Rosa Quintana on Telecinco and Susanna Griso on Antena 3, it was in the mornings. And after a series of changes in search of an identity, finally ‘Mañaneros 360’ has found success, with a share which doubles what it had a few months ago. And along the way, he has angered the government’s political rivals. The figures. The historical audience record was achieved by ‘Mañaneros’ on Monday October 6 with a 16.9% share (also preceded by another success on the network’s mornings, Silvia Intxaurrondo and the debate on ‘La Hora de la 1’, which this season is exceeding 20% ​​on several days). Both programs are experiencing the best moment of their respective histories (‘La Hora’… is five years old, and ‘Mañaneros’ is two years old), but it is not an isolated phenomenon on public television. In general, the mornings increase in audience: ‘The Ana Rosa Program’, for example, also the season is starting very well with figures that are helping to boost Telecinco’s totals. Hesitant starts. Until reaching this point, ‘Mañaneros 360’ has undergone some changes. It started in September 2023 simply called ‘Mañaneros’ (another one was previously proposed, ‘Bienvenidos’), and with Jaime Cantizano at the helm, after more veteran options such as Jordi González, Isabel Gemio and Gemma Nierga were discarded. Cantizano accepted an assignment very inspired by the morning magazines on North American television, which sought to distance himself from the competition of Quintana and Nierga. The result was a hodgepodge of sections that mixed health, events and heart, without a fixed order to surprise the viewer every day. The casual tone was cultivated, significantly, with a heart section that already mattered to collaborators of ‘Sálvame’ such as Terelu Campos, Lydia Lozano, Chelo García Cortés and Alba Carrillo. The result was discreet, with an average of 8.2%, but improving, as reported by ‘El País’ in a chronicle of the history of the programthe figures of its predecessor, ‘Speaking clearly’, which had been closer to 7%. New changes. Cantizano ended up quitting his job because he couldn’t stand the stress: Monday to Friday on television, and Saturdays and Sundays on Onda Cero. He was replaced by Adela González, who had experience in live programs like ‘Sálvame’, and with her came an even more relaxed tone thanks to the experience of the presenter, and which increased the audience. The following change did not come from within, but from outside the program: Sergio Calderonwhich would take to port very notable changes in the RTVE grideliminated the social chronicle part (which led to a series of not very well received dismissals, as the aforementioned article comments) and introduced a political chronicle part, commanded by Javier Ruiz. Enter Javier Ruiz. Ruiz, who in addition to presenting and directs the program, has given the program a definitive boost in audiences, focusing almost its entire duration on current politics and turning it to the left. Whether the openly progressive positioning of the program is debatable or not (the eternal discussion of the politicization of public television), it is clear that this is what is providing audiences. And many of the most apolitical sections ended up migrating towards the evening ‘Sálvame’ project, ‘The TV family‘, which ended up shipwrecked. Chainsaw or flamethrower. This is how VOX said that it would enter RTVE when it had the support of the voters, in the mouth of his deputy Manuel Mariscal. He made reference to the leftist speech of Marc Giró, Jesús Cintora, and also Javier Ruiz. Without a doubt, (literally) incendiary words for a change in programming that is bothering conservative sectors (there was also the root of the Mariló Montero’s loud anger on David Broncano’s program). But, somehow, it is getting more audiences than ever. In Xataka | Thirty years later, there is still an unbeatable television format in Spain: desktop soap operas

Carrefour has an outlet price of this 75 -inch Samsung TV that also has a discount coupon and gift content

by

Carrefour is one of those stores that, lately, does not stop surprising us with good offers on televisions. If you are thinking of buying one with a big screen, now you can take this SAMSUNG TQ75Q7F4AU 75 inches by 899 euros. In addition, if you buy it before September 10, you take a Coupon with 15% of the value of TV For upcoming purchases. In addition, Samsung gives exclusive content with the purchase of this product and shipping is completely free. SMART TV SAMSUNG TQ75Q7F4AU * Some price may have changed from the last review A TV with big screen and reduced price The most striking of this TV of the Korean firm is its huge QLED panel with a 75 -inch diagonal and which offers 4K UHD resolution. In addition, it sets a Q4 AI processor processor with which you will enjoy excellent image quality. Its soda rate is 50 Hz and is compatible with formats such as HDR10+. Regarding its audio section, it comes with two speakers with Q-Symphony. In addition, if you want to use it for gaming, it incorporates some interesting functions as a specific mode and super ultra wide view. The operating system under which it works is Tizen and is compatible with Alexa and Google Assistant. As far as connectivity is concerned, it brings three HDMI portsa USB-A and WiFi 5 wireless connectivity and Bluetooth 5.3. Some accessories that may interest you for this TV Amazon Fire TV Stick 4K (last generation) * Some price may have changed from the last review Samsung Sound bar HW -C430/ZF – Wireless subwoofer included * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Webedia and Samsung In Xataka | Best home film projectors. Which to buy and five recommended models from 299 to 18,000 euros In Xataka | Mega-guide to ride a home cinema: projector, screen, sound system and more

The future of the Internet is flooding of ia. And there are those who have already seen a business niche: content made by humans

by

Internet has been filled with Searches results generated by artificial intelligence and of ‘Slop‘. The first is already reducing clicks to halfand points to collapse for the media. The second is something that users will have to live if the platforms do not get more serious to improve the filtering. Among all the tangle of new and ancient actors, an old Google opponent has returned to position itself as an alternative to the current in this era. Forks Duckdukgo. What are they doing. Duckckgo is an alternative search engine focused on offering the greatest possible privacy to its users, and for this, use, for example, the Bing searches. After 16 years since its foundation, the company has launched a Filter of images generated with AI that frames in its philosophy of the “private, useful and optional” functions. For the end user, this means being able to see or hide the images generated by the general search of images, something that is already problematic in Google where, for example, we come to see distorted results, even in examples as recognizable as ‘The young woman of the pearl’. The company has already shown that it can be differentiated, with Duck.aian own chatbot that anonymizes conversations and does not use them for training. How do they. To use this filter, the company is not using an engine driven by artificial intelligence or something similar. Those responsible have detailed the method, and is based on using manual open source block lists that the popular content blocker provides Ublock Origin and the Ublacklist’s Hage AI Blocklist, a browser extension created so that users can manually filter concrete websites of their Google results. Effectiveness. One of the big problems of the contents generated with AI is that they not only come from repositories that clearly indicate it, such as Midjourney explore, for example. In this sense, from DuckDuckgo They recognize That the filter “will not capture 100% of the results generated by AI”, but “will considerably reduce the amount of images generated that are shown.” Examples of images generated by AI that do not come out when activating the filter. Some of them is not as obvious as the largest in the first row. In our case, for example, we have sought “dog jumping” without activating the filter so as not to see. And he has found the image of a dog jumping with a suspicious origin: Freepik. It was an image generated by AI that has stopped appearing when activating the filter. Next to him was more of the same source that he has also leaked. The challenge. The filtering works well, but the challenge for companies such as Duckduckgo is capital, because Freepik already serves as “generated with AI”. But what happens when a random image that we find in media like this has no label to indicate it? There they have to play methods that use verification system with detailed analysis of the image, which makes the resources required to do so effectively fire. Beyond images, the difficulty is in the filtering of websites with texts generated by artificial intelligence. Openai, for example, launched A tool to detect plagiarismand then He withdrew it silently. Although according to leaks now they have a tool that operates, They do not throw it. The problem. Detectors do not just work well, and after reaching accuse students of using and erruniversity professors are suffering the phenomenon: To make undetectable texts, students are resorting to rewriting tools that worsen their quality. Google, a strong defender of the generative AI, has opened Its Synthid water brand technology. The inconvenience? We continue needing a universal standard that at the moment does not arrive. And even if it arrives, users will not always want to mark their creation as done with ia. For example, the images generated with Google image indicate its nature with the “AI” icon, but erase or cut it is very simple. The snowball does not stop, The hole. According to the Empty Internet Theory either ‘Dead Internet Theory‘, Much of the content that exists in the network is created by automated bots and algorithms, and with generative intelligence, the thing is going more. In addition, Google’s preview has only been the first step: now it touches Ai mode, which no longer delivers a results, talk. So, although we win comfort, there will be a huge hole for companies such as Duckckgo, looking for that the basic unit of communication on the Internet is still aliveor that knowledge remain something democratized without Loot all Internet content. As an idea, DuckDuckgo can deepen including filters throughout web navigation: it can be distinguished from browsers with AI with a different approach to Your browser. Images | Xataka In Xataka | People did not stop hacking virtual work interviews with AI. Solution: We want to meet you in person

The AI does not stop stealing internet content to improve. And the Internet has swollen the noses

by

That Reddit blocks the action to the Archive Internet is a tragedy. And also a way of stopping a voracious and implacable The price to be paid for having ia It is the looting of all the internet content. In Reddit they know it well, and they have just taken an extreme measure against those indiscriminate robberies: it is not that Block access to their contents to the ‘scrapers’ of the companies of AI directly. Now they also block them if these companies try to access with rodeos. The injured party? Internet Archive. What happened. Reddit, who has always been very proactive when protecting “their” contents (which, by the way, have been generated by users voluntarily and free), has realized something: they were stealing them. But not directly, but through previous versions stored in that gigantic digital hemeroteca library called Internet Archive. Wayback Machine without access. Wayback Machine is the “Machine in Time” of the Internet Archive, and allows access to old versions of any website. But to avoid more content theft, Reddit has banned this platform to index the vast majority of Reddit content. Only the Reddit.com home page can be indexed. Reddit’s argument. Tim Rathschmidt, spokesman for Reddit, explained In The Verge That although Internet Archive is a service aimed at the open web, they had discovered “cases in which artificial intelligence companies violate the platform policies, including ours, and extract data from Wayback Machine.” In addition, he pointed out the following: “Until they are able to defend their site and comply with the policies of the platform (for example, respect the privacy of users, in relation to the elimination of deleted content), we are limiting part of their access to Reddit data to protect Reddit users.” If you want our contents, pay. That message from the spokesman is reasonable, but as little is incomplete. Especially since Reddit has persecuted that kind of looting of AI companies. He has tried to block those who did it with technical means, and the goal both before and now was the same: that companies pay for their contents. It is something that has achieved with the agreements that have reached since this type of processes began. The first thing he did was close his APIa disaster for all the Internet. Then he ended up reaching a Google agreement, which pays 60 million dollars a year In order to have access to those contents. And the same ended up with OpenAiwith which he sealed a pact whose economic details have not been unveiled but that gives access to Reddit’s contents to the models that enhance chatgpt. My content is mine (more or less). Social platforms have been nourishing the content of users for years. Until now the business model focused on advertising, but the arrival of AI has allowed us to have an interesting alternative model: that the companies of AI pay for being able to access those contents. Users barely win, Reddit and social networks do. Contents affirming that they are his – as Reddit, which in June He sued Anthropic– But that actually created the users of these platforms, who without realizing have become slaves of these social networks: they do not stop producing content that others consume, and do so without charging a euro. These platforms are intermediaries that provide the necessary infrastructure for this content to be available for free, but there are hardly any consideration for creators. Only a few can make a living on YouTube, Tiktok or Instagram for example. In Reddit exist Some metallic remuneration for the “taxpayers” who create the most for the platform. Cloudflare and content locks. Content companies are beginning to act in a similar way, and in the last two years we have seen how some editorial groups –Including haste– They reach agreements with AI companies so that they can use their contents. You Shall Not Pass! However, there are companies that go further. We have as clear example to Cloudflare, which has created a system so that companies that use their services can block the “Crawlers of AI” that try to steal their contents. If you are a cloudflare customer, you can activate that block, thus avoiding the problem or at least putting it Much more difficult to the AI companies that try to train their models with your data. Media and platforms such as The Associated Press, Fortune, Time or Stack Overflow are some of the companies that are already using said system. Quid Pro quo. This cat and mouse game is especially striking for the entire content creation segment, because IA companies use All shortcuts that can to capture (and steal) That data, Have or not copyright. What Reddit raises is a model in which creators compensate for the AI to take that data. Or more than creators, platforms that serve as their meeting and showcase. Media groups and audiovisual content producers have an interesting opportunity here Before the potential traffic collapse caused by solutions like Google AI Overviews. In Xataka | The “digital decomposition”: how 38% of the websites that existed in 2013 have disappeared from the Internet

AI as chatgpt is possible thanks to the indiscriminate use of online content. Cloudflare just said that it is over

by

The great IAS we use daily like GPT, Gemini, Claude, Perplexity and Company exist and are able to do what they do thanks, in large part, in large part, to the content available on the Internet. Companies such as Openai, Google and Anthropic, to mention some, have tracked (and track in real time) the web in search of content that answers the user’s questions. And they do it, unless there are specific agreementswithout offering consideration to the creators of said content beyond a link. It is a practice that is in question from the birth of this technology. Blog articles, Wikipedia, books, User generated content, even personal data. The trackers, those automated bots, do not leave anything behind and today Cloudflare has said that it is over From today, Cloudflare will block by default Scrapers of AI, something that has more implications of what it might seem. Let’s start at the beginning. Web Crawlers. This technology is not new and, in fact, it is thanks to it that the foundations on which the Internet is based (the web search) exists. Surely it is familiar about “The Google Spider“, that bot that tracks the entire website in search of content to index and offer the user. It is only one of the thousands and thousands that exist and that generate 30% of all traffic worldwide. This technology was capital to shape the Internet we know and the relationship with content generators was symbiotic. The economy of the click was born: the creator generates a content, Google Lo Indexa, the user finds it through Google, Google generates income with the advertising of the search engine, the creator receives free traffic and generates income thanks to advertising, affiliates, etc. With AI, the movie is quite different. Data. The AI ​​models need information to feed, be trained and be able to answer questions. To do this, the big companies that we all know tracked the website, They extracted all the content they could and used it to develop technologies such as Chatgpt. What is the problem? That content could be protected by copyright, which led to the fact that The New York Times sue Openai For this same reason since the companies of AI had to sign agreements with the means to access their content. Image: Solen Feyissa Ias connected. AI was evolving and, as expected, It ended up connecting to the Internet. Not only did he give answers based on finite training data, but could be connected to the network to search for the response in the media, blogs and online pages in real time (or almost in real time). The user no longer had to click on a link. The AI ​​searched, analyzed and generated the answer, making traffic towards the media and blogs. The user no longer accesses the original content, does not click on the links. Instead, it consumes a derived product generated by AI To this technology the Ai Crawlers or what is the same is given life: the trackers ia. They are the digievolution of the bots that shape the Internet we know. Among them are OPENAI GPTBOT, META-EXTERNALAGENT META, CLAUDEBOT OF ANTHROPIC O BYTESPIDER DE BYTEDANCE. With them the symbiotic relationship that we mentioned above begins to deteriorate because the user no longer accesses the original content, does not click. Instead, it consumes a derived product generated by Ia. The biggest example: new previous views generated with AI that appear on Google every time you do any search. Volume of daily requests of the main AI Bots | Image: Cloudflare Put the brake … or not, I’m just a .txt. How to solve this indiscriminate tracking and without consideration? The first proposal was Update the Robots.txt file to indicate to the bots that cannot extract the content of a website. This file and one of the most used resources to administer the activity of the bots, but has a small problem: its compliance is voluntary. IA companies can follow the instructions, or can ignore and extract the content. In addition, it may happen that we touch what we should not and that our website disappears from Google. Every website who wants to be on Google must allow Googlebot, its spider, to indicate to the bots that cannot extract the content of a website. This file is one of the most used resources to administer the activity of the bots, but it has a small problem: its compliance is voluntary. IA companies can follow the instructions, or can ignore and extract the content. Cloudflare is planted. We arrive at the recent announcement made by Cloudflare. The platform (The middle internet depends on) has announced that, from today, the blockade of the AI ​​Crawler will be active by default. To do this, Cloudflare offers direct management of robots.txt to avoid problems such as the aforementioned. The key, of course, is that Cloudflare will be in charge of maintaining the updated blockages according to the IA panorama. This, although it is activated by default, is voluntary and can be completely deactivated in the adjustments. To pay. Cloudflare’s other proposal is Pay per crawl. Since AI will continue to need access to the content of a website, why not give the creator the option to charge for such access? Pay Per Crawl, which is currently in Beta, allows domain owners to define a fixed price at request. If an AI Crawler wants to extract the content of that domain, you will have to pay for it. On paper, this tool has the potential to change the current panorama, but everything will depend on the scope, its adoption and what measures take the tracker operators. Cover image | Solen Feyissa In Xataka | I have asked the AI ​​any bullshit and now I am writing a news about her

How to use Gemini to summarize YouTube videos or ask questions about its Android content

by

Let’s explain How to summarize YouTube videos or ask questions about them using Gemini on Android. Both artificial intelligence and the video platform belong to Google, so they get along very well between them, and it is easy to interact. With this simple method, when you are watching a video on your mobile and do not have time to see it whole, you can ask Gemini a summary or ask specific questions. For example, if it is a recipe you can ask you to remind you of the amount of salt you should throw, and if it is a video of tricks you can ask you for a concrete one or ask any other type of question. To be able to use this trick, Gemini must be your main assistant on your mobile. If it has not been assigned as a default assistant, you can follow the steps of our article on How to change the Google Assistant for Gemini On your Android mobile. Ask Gemini about a YouTube video The first thing you have to do is open YouTube and be reproducing the video on which you want to ask the question. So, invokes Google Gemini. The AI ​​will recognize that you are watching a YouTube video, and above the writing field will show you two shortcuts. Here, you have to click on the option Ask questions about this video that will appear in the emerging window. When you choose that option, Gemini will add the URL of the YouTube video, and will allow you to write or talk to ask the question you want. Here, when the window is already with the added video, Ask him to make you a summary about the videoeither writing the request with natural language or using the option to speak. Then, directly in the emerging window you will see A textual summary of the videoincluding points of interest and concrete moments in which certain things are said. The summary will be short, but explaining the content well. You can also ask other specific questions related to the content of the video. Gemini will be able to analyze everything that is said in it, and will answer you to any questions you ask. Therefore, You no longer need to see the whole video To get the answers, you can save time in long videos with this function. In Xataka Basics | The best PROMPTS to save working hours and do your homework with Chatgpt, Gemini, Copilot or other artificial intelligence

A type of content is devouring all streaming platforms in silence: the anime

by

The Anime It became a large more ingredient of our cultural offer. No one is surprising that an anime feature film reaches the billboards, which is the second or third part of a saga that only the otakus knows but becomes The most watched premiere of the weekend. The anime has one of the most delivered and consistent fandoms in the world. It has nothing strange than the platforms of streamingalways attentive to any new success to which the tooth will have, have increased spectacularly in recent years their anime catalog fund. New mainstream. Since the first anime that triumphed in the West (‘Akira’, ‘Champions’, ‘Dragon Ball’, ‘Ranma’ …) decades have passed. The figures that manage the new successes (‘One Piece’, ‘Attack on the Titans’) show those of those productions, which already marked millions of young people in their day: now, generation Z is that of the anime, and its aesthetics and narrative have become the new new mainstream. That is, we are willing to review a few figures that define a cultural panorama dominated in large part by the anime. Crazy growth. The Parrot Analytics Market Studies firm Recently estimated that the average demand of the United States of anime in streaming It grew 176% between 2019 and 2024, and this is undoubtedly due to a greater amount of offer (in that period the number of anime programs tripled). But also to the increase of occasional spectators, which are those who are giving a renewed impulse to Japanese animation outside the fans circles. For the anime industry, all this means income from 27,000 million euros a year. A for the anime. A quick look at platform catalogs allows you to distinguish to what extent the anime is important in its programming. The first one is betting strongly on classics such as ‘Dragon Ball’ (licensed exclusively outside Asia the new franchise series, ‘Daima’) or ‘One Piece’, whose adaptation Live Action It has been one of the great successes of the platform in recent months. In the United States, in addition, Hulu (owned by Disney) plants face with abundant licenses, but out of there, in countries such as Spain, Netflix and Prime Video are distributed (they often share) the great successes: ‘Death Note’, ‘Guardians of the night’, ‘Naruto’ and many others. Specific services. And to this are added the dedicated platforms, a privilege of which only audiovisual subgenres with a more delivered fandom, such as terror or anime. In the case of anime we have above all to Crunchyrollwhich was born as a fan project in 2006 that spread anime without permission, but whose rapid acceptance led him to start closing deals with distributors to issue anime legally. Owned by Sony since 2021, he absorbed an important competitor, funimation, and has More than 120 million registered users. Other important streaming services exclusively of anime are Restrocush or Hidive, to which the abundant Fast thematic channels are added that emit 24 hours of series such as’ Pokémon ‘,’Conan detective‘ either ‘Inazuma Eleven‘. Everything is anime. Another important sign of how the anime has become undisputed creative force in current streaming is that many series that at another time would undoubtedly have had a western aesthetic approach now start from approaches completely anime: ‘Suicide Squad isekai‘It is produced in Japan and its own title betrays its origin, but is based on DC heroes; The greatest animation success of recent times, ‘Arcane’It is French production, but its anime visual roots are absolutely indisputable; And even a very characteristic series of the United States, ‘Rick and Morty’, has Your own spin-off anime. According to Jason Demarcocreator of the mythical Toonami thematic channel, this type of phenomena are a sign of “maturity” of this animation style. And all this rent extraordinarily in both addresses: 38% of international anime income is produced in Netflix. The benefit navigates In both directions. The new normality. The overwhelming growth and implementation figures in particular and Asian culture in general are no longer surprising (remember that a Korean series, ‘The Squid’s game’, remains the greatest success in Netflix’s history). That ‘Dundundun’ ravages or that one of the most profitable ideas that the platform has had in recent times has been to bring the anime in real image ‘One Piece‘They are some pieces of the many that make up a complex puzzle. One whose final snapshot shows a future in which the anime has an indisputable weight in the global computing of pop culture. In Xataka | The curse of Tolkien’s animated adaptations continues: the prequel anime of ‘The lord of the rings’ click at the box office

Onlyfans has made adult content a millionaire business thanks to a different strategy. And now it goes for more

by

It started as an alternative to Patreon. He ended up dominating adult content on the Internet. Onlyfans has broken molds, has faced vetoes and has resisted the scrutiny of banks, governments and technological. And yet, he has paid more than 20,000 million dollars to its creators. In the new episode of Xataka presentsour partner Jota García immerses himself in the history of a platform that has challenged the standards of the digital market and now tries to transform without losing its essence. Because what Onlyfans has achieved is not less: professionalizing a historically informal sector, turning it into a profitable industry and doing so without depending on the App Store or Google Play. As Jota says in the video, “Onlyfans has achieved what few digital platforms have achieved: convert the adult content that has traditionally been found on the Internet for free in a source of millionaire income.” The number impresses: 6,600 million dollars invoiced in 2023. But behind that figure there is a key business decision. Onlyfans has remained outside the large application stores. Because? Because entering there would imply deliver up to 30% of each payment to Apple or Google. As our partner explains, “if Onlyfans’s application worked through these stores, the company would have to distribute up to 50% of each payment between two intermediaries. ”The price of that decision: lower visibility. The benefit: total independence and protection of its economic model. Of course, not everything has been growth. In 2021, under pressure from banks, the platform announced the prohibition of explicit content. “The massive reaction of users and creators forced Onlyfans to back down,” Jota recalls. Since then, the company has reinforced verification controls, has diversified financial partners and has tried to reposition itself as a space for all kinds of creators. But can you do it? The brand remains mainly associated with adult content, which is an economic advantage, but also a reputational barrier. Although he has launched Onlyfans TV – a video platform without sexual content, designed for kitchen programs, interviews and training – and has begun to attract musicians, comedians or athletes, many creators continue Feeling the stigma weight. “Many have shown reluctance to link to the brand for fear of rejection of their sponsors,” says the video. Is this effort to renew? Can Onlyfans become a mainstream space like Patreon without losing your identity? We analyze it a little more detail In the new published video On the Xataka YouTube channel. It is a story that is worth following closely because few platforms have generated both debate, so many income and as much transformation like this. Images | Xataka In Xataka | The technological one that generates more money is not Apple or Nvidia or Amazon. It is a porn boutique: Onlyfans

The Prado Museum closed its doors so that Dua Lipa could create content. That has generated a furious debate

by

Even the most venerable institutions are taking notes of the latest trends in communication, and that is why dean museums (but not necessarily anchored in the past and the analog) undertake promotion and communication strategies that come out of the normal. The latest: Pop influencers and stars visit Museums. Often, with the buildings closed for them alone. Dua Lipa likes Bosco. This happened with Dua Lipa, who, taking advantage of the fact that he was going through Madrid with the Radical Optimism tour, published some of his leisure plans through the city. One of them was look at the one who affirms that it is his favorite picture‘The Garden of Delights’. Of course, he did it with the closed building, in a promotional maneuver that was conveniently redifested by The Prado Museum account. Dua Lipa is not the first or the only one. What can be done. These types of actions are a content very desired by museums, since they give them a lot of visibility between an audience that is not the usual of their social networks. Among the activities that are usually carried out and that are analyzed in studies like this company Evespecialized in innovative museum projects, highlights private visits with the closed museum, advertising campaigns in which celebrities lend their image, special events and, as is the case, mutual creation of content for networks, disputed in struggle for every second of attention. More cases. As we say, the case of Dua Lipa is not the only one. In 2020 the influencer Italian Chiara Ferragni visited the Uffizi gallery of Florence, in a session for the magazine ‘Vogue Hong Kong’ and with a guided tour of the director of the Pinacoteca. The museum knew how to make good use of the influence of the influencer when comparing its physique with the Renaissance muse Simonetta Vespucci. The photos of other celebrities of high turns, Jay Z and Beyoncé are also controversial, when they are photographed by eclipsing works of art Like Nefertiti’s headimage for which they needed a special permit of the Berlin Museum Neues. Museums are modernized. Actions such as these obey a task of modernization of museums, which of course affect their contents in social networks. El Prado, in fact, has been Very praised for its studied mixture of entertainment and dissemination with a relaxed tone. They started with house experts that explained the intrígulis of the Great works and his restorationbut they currently have a very varied content, with all kinds of disseminators expanding the meaning of the works. It is one New form of art criticism. International tendency. It is a modernization of networks that other museums, such as Carnegie Museum of Art wave Tate GalleryThey have also put into practice. Pioneer was the New York Metone of the first artistic institutions with a Tiktok account and that reached a remarkable impact before the pandemic with initiatives such as #Metgalastyle, where they asked users to create their own content inspired by the famous annual gala. The complaints. Of course, sometimes so isolated proposals from your consumer-type as some of these can collide with the usual ones. For example, Dua Lipa’s videos have been Very criticized In networks because they see how he takes photos in the museum, something that is prohibited for normal users. But there is more: there is talk of a Banalization of artif the Influencers And your concern for Figure in the foreground and ahead of the works (as Beyoncé does) is the correct form to disseminate this type of contentand if This type of digital strategies They end up damaging institutions rather than spreading their catalogs. In any case, it is another symptom of the popularization of culture and how after a while, Art molar again. Much of the fault is the trends that dictate Influencers And superstar, but also, let’s not take me out of merit, that the Instagram account of El Museo del Prado is frankly well. Header | The day we understood a Goya picture thanks to an old photograph

Google already offers synthid to mark content generated by the as such. Now it will help us identify them

by

When Pope Francis I appeared With a colorful white coat of feathers, many probably believed that this image was real. It was not, but that image, Like Donald Trump’s arrestone thing made clear: that we were increasingly difficult to differentiate the images created by an AI of those that are not. How to solve it? Water marks. Among the possible solutions, there was a fairly obvious: identifying the images of AI as generated by AI. That is: every time someone asked Chatgpt an image with Studio Ghibli style oa grok any of Bill Gates with a gunthose models of AI should include certain metadata in the imagne file. Basically it would be like “Put a seal” to these images to be able to identify them in case of doubt. There Synthid enters. There is Several efforts In that sense, and among them is Synthid. This water brand technology was presented in 2023 And a year later They offered as a free tool so that anyone could implement it. Fight against Deepfakes. As those responsible for the company comment, since its launch in 2023 Synthid has placed water marks in more than 10,000 million images, videos, audio files and texts. This can be identified as generated by AI and thus reduce the possibilities of misinformation and erroneous attribution. In addition, they stand out in Google, the results generated by VI 3, Image 4 and Lyria 2 will continue to have Synthid water marks. The AI ​​content detector arrives. The company has announced during the Google I/O 2025 event that Synthid Detector launches, a verification portal to help users identify the contents generated by AI. Its operation is simple: it is enough to raise any content (text, image, video, audio), and the Synthid detector will identify whether the entire file or only one part contains synthid. Preparing for the good and the bad of AI. This type of tool can be especially useful for artists and creators who can thus defend their work as legitimate, but it is above all a useful option that helps us protect ourselves from Deepfakes and misinformation attempts. But. As we mentioned months ago, Synthid is a promising proposal and with many striking characteristics, but it has a problem: that (for the moment) It is not a universal standard. Here Google must not only use it on its platforms, but to reach a consensus with the rest of large technology so that there is a single open and interoperable system that solves the problem of water brands universally. In Xataka | Ilya Sutskever’s new company has a clear objective: to create a “nuclear” security superinteex

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.