company Archives - Page 9 of 17

He needs it, although he hates a foreign company

August 22, 2025 by usatoday24

The US and TSMC have had a love-hate relationship for years. For this Taiwanese semiconductor manufacturer, The Major on the Planetthe country led by Donald Trump is very important because A good part of his best clients is American. Nvidia, Apple, AMD, Broadcom or Qualcomm, among other companies, get the chips they design in TSMC’s lithographic nodes. However, this currency has a second face. And it is currently the USA cannot do without TSMC. Intel is American, and It has advanced lithography nodesbut the competitiveness of his Taiwanese rival is difficult to match. TSMC has cemented its leadership on the tuning of a range of Very advanced high integration technologiesand, at the same time, on a colossal production capacity that is only possible reaching a very high wafer performance. The US government knows very well the strength of this company. And also how important it is for US companies that I have mentioned in the previous paragraph. Whatever TSMC is from Taiwan. And this Pedigrí plays against him. Donald Trump has “attacked” verbally on several occasions. In fact, the current US president He made this statement At the end of last January: “In the very close future we will impose tariffs on foreign production of computer chips, semiconductors and pharmaceutical products to return the manufacture of these essential goods to the US (…) went to Taiwan; now we want them to return. We do not want to give them billions of dollars in the ridiculous Biden program. They already have thousands of dollars.” The best TSMC defense against the Trump administration is tip technology The express mention to Taiwan made by the US president was a very clear allusion to TSMC. On this Asian island there are other semiconductor manufacturers, such as UMC (United Microelectronics Corporation) or PSMC (Powerchip semiconductor manufacturing corporation), but its relevance in the chips market is much lower than that of the company currently leads CC Wei. TSMC dominates the integrated circuit market with A quota of approximately 60%so your leadership in the chip manufacturing industry is indisputable. Do what you do in the future, the Trump administration will hardly take off TSMC off guard Do what you do in the future, the Trump administration will hardly take off TSMC. This company has been outlining its strategy for more than four years to extend its semiconductor manufacturing infrastructure Beyond Taiwan’s borders. And he is doing it for two reasons. On the one hand it is an effective way to protect your business if at any time it is triggered A war conflict between China and Taiwanand their plants on the island were useless. And, in addition, TSMC is significantly developing its infrastructure in the US to protect your business in the US market. However, this is not all. The newspaper Taiwan Economic Daily He has published a report in which he ensures that TSMC plans to tune up a cutting -edge semiconductor plant that will be expressly designed to produce 1 Nm chips. It will be housed in the Taiwanese town of Tainan, and will be called ‘Fab 25’. He will work with 12 -inch wafers, will have six production lines and start large -scale manufacturing in 2030. It may seem that there is still a long time left, but it is not so. Building a state -of -the -art chips factory usually requires at least three years. And then TSMC engineers will have to purify and optimize Your 1 nm production nodes. We will see if this company finally fulfills its purpose, but there is no doubt about one thing: the most effective protection against the measures that the administration led by Donald Trump approves in the future is having the best technology in the semiconductor industry. Image | TSMC | Gage Skidmore More information | Digitimes Asia In Xataka | Intel was about to snatch Apple as a client from TSMC. Having achieved its story would be another

A technology entrepreneur sold his company for 1,600 million and only stayed with 100

August 19, 2025 by usatoday24

The History of Brian O’Kelley It stands out among business and technology holders for a very rare decision in a context of Technological Millionaires. Like many others before him, O’Kelley gave a millionaire ball selling his company Appnexus in 2018 for 1.6 billion dollars. The most surprising thing is that, instead of withdraw with full pocketshe chose to be alone a small part of fortune and donate the rest to beneficial causes. Such and as they counted in Fortunehis position has given what to talk about, especially in a context where more and more entrepreneurs reflect on The social impact of their fortunes and the responsibility of returning part of the benefits to society, instead of limiting itself to accumulating Large amounts of money that would not spend Not in seven lives. His vision of ethical wealth Brian O’Kelley sold his company to AT&T for an amount of $ 1.6 billion in 2018. instead of retire to enjoy your new fortuneO’Kelley had with his wife what he defined as a “really interesting conversation”: decide How much money they needed To live comfortably. “We simply calculate an amount that we consider enough to buy a house and things like that, we double it and give it the rest,” confessed the entrepreneur to Fortune. The final figure were nothing negligible 100 million dollars, equivalent to 10% of their participation in the company after the acquisition. The rest, more than 1.5 billion dollars, was allocated to beneficial causes and social projects. O’Kelley maintains a very clear philosophy about The accumulation of money: “I don’t believe in billionaires. I think it’s simply ridiculous.” For the entrepreneur, the really important thing is to keep the feet on the floor and limit personal wealth to continue making responsible decisions in everyday life. “We never wanted to have so much money that we did not have to make decisions. We have an incredible life, we can do almost everything we want. But we cannot do everything we want. We have to talk about our budget as any other person,” said the millionaire businessman. O’Kelley It is not the only millionaire that assumes one Ethical perspective of its wealthand insist on demanding governments a greater tax imposition For great fortunes. The Founder of Appnexus considers that accumulating billions and show off it It takes you away from reality. “I do not understand why you need 200 billion, 500 billion or even 1,000 million. The joy of appreciating what we have and making those difficult decisions is really fundamental.” Millionaires who do not want to leave inheritance Brian O’Kelley either wants his children to enjoy a life ofprivileges without making any effort To deserve it. “I feel fatal because my children can fly in Business“, says the millionaire of 1.96 m, ensuring that he does it for comfort.” I have flown all over the world in a tourist class many times, this is to give me a whim, but I do not want to spoil my children. And a lot of this leads me to think about how they see life from their eyes. I want them to share a little of that fight that I had to do to get there. “ This approach goes in line with the growing trend between millionaires like Bill Gates, Warren Buffett or Mick Jaggerwho have announced that They will not leave their fortunes to their children and prefer allocate your money to social works. Gates, for example, states that 99% of his fortune will be donated and that only 1% will go to their children, so they can learn The value of the effort. O’Kelley is overwhelming when talking about ostentatious lifestyles pointing out that hopefully more people question why the style of Jeff Bezos life. “You cannot have a yacht, a helicopter, an island and a large building with your name and all those things, because then you are a bit unbearable. No human being can really appreciate that. It is a waste of incredibly ridiculous money in a world where there are so many people who do not have it.” The entrepreneur considers to stay connected with normality and have limits that allow you to carry A responsible life. “There is something to stay connected to normal that is really important. I don’t want to get to act without consequences. I think that is the greatest risk, how can we be responsible when we have so much money that we can buy anything?” In Xataka | There is a less painful solution for an inheritance not to become a ruin for heirs: give up it Image | Flickr (IAB UK)

A Spanish company imposed facial recognition to enter its gyms. Result: Fine of 96,000 euros

August 7, 2025 by usatoday24

The Spanish Data Protection Agency (AEPD) has imposed A sanction of 96,000 euros to the gyms chain exceeds to violate the data protection of its customers. The reason? Have imposed facial recognition as the only method of access to your gyms. The facts were denounced by Facua in 2023 and now the resolution has been known. What happened? On August 4, 2023, a claim was filed to SIDECU, a company based in A Coruña in charge of the gyms. According to the document (PDF), the Sports Center exceeds Entrepuentes in Seville was “denying access to the facilities” because a new access method had been implemented through a facial recognition system. “ The complainant considered that this access was “invasive about his intimacy” and “excessive for access to said establishment.” Until the implementation of the facial recognition system, which had not been notified to the partners and was mandatory, it was possible to enter the gym using a card. This claim was added two more and, finally, in September 2023, Facua denounced SIDECU. The defense. Sidec defended himself wielding that he did not store images of the users, but generated a facial pattern through an algorithm patented by the company that developed the system. According to the gyms chain, this “template” was not enough to identify users or deduce their physical characteristics. For SIDECU, this was enough for the system to meet the RGPDbut the truth is that no. The first error. Misunderstand the regulations, thus breaking article 9 of the RGPD. Article 4.14 of the RGPD establishes that biometric data are “personal data obtained from a specific technical treatment, related to the physical, physiological or behavioral characteristics of a natural person that allow or confirm the unique identification of said person, such as facial images or dactyloscopic data.” According to article 9 of the same regulation, the treatment of “biometric data aimed at uniquely identifying a natural person” is prohibited. Image | Ryan Hoffman The second error. Impose the system and not warn, thus breaking article 13 of the RGP. Not only did it not warn users, but facial recognition was the only way to access the establishments and there was no other real option, thus entering the game: consent was not free. It is true that the company ended up implementing an alternative access system (teaching the ID at the door), but its arrival was later to claims. Do not warn users breaches article 13 of the GDPR. The third terror. Do not evaluate the risks, finally breaking article 35 of the RGPD. According to the sentence, SIDEC did not justify why it was necessary to implement this system, above all, less invasive and equally effective alternatives. The AEPD states that the company did not carry out the impact assessment in the protection of personal data (when it was not dealing with personal data) and that it acted without fraud, but negligently and without “the special diligence that is enforceable to this type of treatments.” The sanctions. Three, one for each article violated: 80,000 euros for violating article 9 of the RGPD, 30,000 euros for not having informed users in advance (article 35) and 50,000 euros for not having prepared the impact assessment on personal data protection (article 9). In total, a penalty of 160,000 euros that, due to the recognition of the responsibility and the Sidecu’s soon lamp, has remained at 96,000 euros. Cover image | Gold’s Gym Nepal In Xataka | Unsuspected fine for the European Commission in Europe: it violated its own General Data Protection Regulation

For this company it has meant charging 15,000 euros of a debt

August 5, 2025 by usatoday24

If you are one of those people who see Unreported Post Office In your entrance tray without immutation, perhaps you should take into account that this habit can reach cost you a disgust economic depending on your professional responsibilities. The Provincial Court of Valencia has sentenced a bankruptcy administrator to pay compensation of 15,000 euros for not responding to emails that for a year sent him a creditive company. A notified debt. As you can read in the sentence Dictated by the Provincial Court of Valencia, a construction company entered into a process of suspension of payments in 2020, so a process of creditors protected by a bankruptcy administrator who is in charge of quantify debts of said company and establish the payment of debts in a timely manner. One of the creditor companies notified the Existence of a debt pending sending two bills due to 2019 and 2020 to the bankruptcy administrator for an amount of 14,202.88 euros. However, and after several emails asking for information about the state of the collection, the bankruptcy administrator gave no response. Demand to the administrator. After several unsuccessful attempts to communicate with the administrator, sending invoices with the sufficient legal deadline. The administrator finally closed the bankruptcy process leaving the crediting company out of the credit plan. Before which, he filed a lawsuit against the administrator. In his allegations, the bankruptcy administrator declared that he had not submitted it on time and that he should have claimed it with more insistence when he saw that his debt did not appear in the reports of payments to creditors. Justice makes it clear: look at your email tray. The magistrates of the Provincial Court of Valencia leave no doubt, and consider that the company notified the debt both by mail and formally. The sentence ensures that it was the responsibility of the bankruptcy administrator to respond to the demands that reach them through a valid communication channel How is email. Therefore, it forces the bankruptcy administrator to pay the debt, although the process has already been closed. José Martínez Carrera, General Director of the Managing Office, who had represented the credit company, declared declared to Digital economy“Finally, this judgment includes the day -to -day problems of creditors, where bankruptcy administrators do not respond to any consultation for the payment of credits against the mass.” The lawyer regrets that it is common for administrators to “give the quiet response”, forgetting that in this process they are legal representatives of the company they manage. From the pandemia nobody takes the phone. The case of neglect in the communications of this bankruptcy administrator is nothing more than one Of the many examples of the drift of some public bodies and private companies that have eliminated or limited significantly the communication options (by telephone or by email), as He denounced Antena 3 news. They maintain the service, but are limited to not attending the calls. “Nothing, they hang up. They don’t put music you, or anything. They don’t take it directly,” a user lamented. Public services such as SEPE or information for immigration or social security care They stopped attending the phone after the pandemic in the absence of dedicated personnel. Now, that neglect of communications also seems to be extended to email. Valencia’s justice is not willing to allow “ghosting” to also extend to email. In Xataka | The best advice to reduce email stress, according to a linguist expert: respond to emails Image | Unspash (Stephen Phillips – Hostreviews.co.uk)

Spain has just changed the fiber optic rules after 25 years. The decision benefits a company: Telefónica

August 4, 2025 by usatoday24

The National Markets and Competition Commission He has decided to completely free Telefónica of its obligation to share the fiber optic network with other operators. A measure that ends almost three decades of state supervision initiated after the privatization of 1999. Why is it important. Telefónica thus recovers the total autonomy about its infrastructure of 30.8 million houses covered. You can freely decide who your network shares, at what price and under what conditions, without prior regulatory supervision. The context. Since the privatization of Telefónica at the end of the last century, the State imposed the obligation to rent its network to competitors to promote competition. What began with Gigaadsl in 1999 evolved until NEBA in 2012forcing the operator to initially share 100% of its network, reduced to 25% since 2016. What has happened. The CNMC Council approved on July 29 eliminated these restrictions for two key reasons: The Masorange fusion has created a competitor that surpasses Telefónica in number of clients. The broadband market has greater competition with new independent wholesalers and more fiber deployments. In detail. The resolution will enter into force in February 2026, giving six months to the operators that NEBA use to renegotiate agreements or migrate customers to other networks. Telefónica will keep only The framework obligation of renting physical infrastructure such as arches and pipes. And now what. On the one hand, Telefónica will gain commercial agility by not needing prior approval of the CNMC for new offers or technical changes. On the other hand, its competitors will lose the advantage of knowing in advance the strategies of the operator, which until now had to pass the regulatory “replicability” filter. The big question. How will you use this new freedom to compete. The operator can now launch offers without notifying their rivals or waiting for regulatory approval, just when it must present their new strategy – that of The era with Murtra in command– Before ending 2025. Outstanding image | Telefónica In Xataka | 100 years after his birth, Telefónica faces the greatest existential dilemma in its history: what wants to be older

Most of microwave that are sold in the world are manufactured by the same company. And it is China

August 4, 2025 by usatoday24

When you look for a New microwave It usually goes to a commercial area to see the available models, which are of different brands and that have different benefits and prices. The surprise is that most of them are manufactured by a single company. The microwave company. Based in Guangdong, Midea is the most important appliance manufacturer in the world. It is by far the largest microwave producer throughout the planet, and although part of them are sold under that brand, many others are actually made for other brands such as GE, Whirpool, Toshiba or badge. Although they look different on the outside, it is enough to take a look at the rear to verify that many models are variants of the same template. Source: Wirecutter. A first level OEM. It measures not only manufacture their own appliances, but also a good part of their business is to be a gigantic OEM (original equipment manufacturer). Or what is the same: build for others. As They point In Slashgear, brands such as GE, Whirpoool, Badge or Sharp use those services Market share. There are no official data of the company, but it is estimated to measure factory about 40 million microwaves a year, and the global market In 2023 it was between 110 and 130 million distributed units. That means that it measures between 30 and 35% market share, even more. Shared components. This is the reason in addition to the fact that many microwave have such a similar aspect at external levelbut also are similar internally. Components such as capacitors, ventilation grilles or rear panels or coincide – as if they start from the same template – or are very similar. A silent giant. Measurefounded in 1968, had a total of 190,000 workers in 2023, and its geographical presence is enormous: it is in more than 200 countries, which basically its products are to a greater or lesser extent present worldwide. Both directly and through its role as OEM. Hello, scale economy. Midea’s domain is due to its domain of the economy of scale in this sector. By manufacturing huge amounts of microwave, this manufacturer benefits from cost savings and that allows to offer better prices in these models. That, in turn, contributes to such “white brand” models – as happens With many food products– Be bought by brands that only have to add aesthetic details to these models. Brands save the manufacturing part and invest in marketing, distribution or support services. Local competitors. There is some other OEM like Galanz – also Chinese, and also based in Guangdong – that manufactures microolandas for RCA or Avanti. These brands are better known among American consumers, but in reality these manufacturers work for brands of appliances around the world. Above all, those of entrance range. The brands, of course, are not especially transparent in this area and there are no specific data on the agreements they have with measures or which of their models (if there are) are manufactured by this Chinese giant. Even so, the practice is common in its input range models, both in the US and in Asia or Europe. Here Siemens, Bosch, Electrolux or Teka (which announced that I measured it in April) are some of the brands that use Midea services as OEM. For the average and high ranges models, manufacturers do usually produce their own microwave. Well for our pocket. The truth is that this Midea domain allows consumers to end up benefiting ourselves from entry ranges that have more accessible prices. The options for those who prefer models with more performance are there, but in the end you opt for an economic model, we insist: it is quite likely that whoever is behind is measured. That does not take away for that there are no risks: When a manufacturer dominates both a market, it can also impose its own conditions. Image | Jonathan Cooper In Xataka | The reason why televisions have lost one of their historic identity signs: white noise

Hertz hired an AI company so that his clients felt safe by returning cars. Are more insecure than ever

August 3, 2025 by usatoday24

“I only have one problem, I am too perfectionist.” No, if you have thought about saying this in your next job interview, I would say you park the idea aside. And I would say that it is not the best idea if you want the work to move forward efficiently. It can be very effective but very little efficient. If you have doubts, ask Hertz. What happened? Hertz is one of the large rental cars companies. In his search to clarify the possible conflicts with customers about whether or not that scrape was before taking the car keys, the company associated with Uveye in April and since then it has been deploying verifier tunnels in the airports that analyze the state of the car. In its statementHertz pointed out that “AI -driven camera systems and Uveye automatic learning algorithms allow automated inspections in real time of the body, glass or tires.” The ultimate goal is to give “greater precision to our maintenance process, so that we can focus on our vehicles being ready when and where our customers want them.” Too much precision. And what if they have achieved precision. As soon as a few months have passed before the company has to face its first controversy. At the International Airport Hartsfield-Jackson From Atlanta, in the US, the system has already been mounted and one of the clients already knows what it is to face the scrutiny of the AI. Patrick, a client who had rented a Hertz car, found a $ 440 sanction by the company. This alleges that the customer marked the car with a scratch of 2.5 centimeters. With the contract signed by Patrick, the company defends that the driver must pay almost half of that amount for the repair of the car and, in addition, pay $ 125 for the processing and another $ 65 to administrative expenses. This reached the sum of more than 400 dollars. Nail clients. The client, they explain in The Drivehe refused to pay for the damage after seeing the images provided by the company that, through an application they advanced that, as if it were the soon payment of a fine of the DGT, he would receive a bonus of 50 euros. But Patrick’s case is not the only one. Carscoop He explains that more than one client has had problems with the artificial intelligence system that Hertz’s cars is reviewing. The problem, they say, is that the system is failing on some occasions, either ignoring friction in cars or by giving bodies that do not have any damage. There is nothing. This last medium echoes a client who has told his Reddit experience (Akkasca of user name). There he presented his case. Before leaving the car at Houston airport, Texas, she checked that everything was in order. The tunnel passed without novelty but when he already set up to the terminal, a notification came to the mobile phone that there was a body damage. Strange, he went to the car again and found that the detail shown by the AI should only be a reflection. He decided to record a video and, subsequently, present it as proof to Hertz. However, he says, the rent is washed and says that she has to talk to those responsible for the company of AI who, in turn, have dismissed the video in which nothing is seen. This is not. Chaos has also been followed by New York Post. The media indicates that among the few solutions that are there is, obviously, not to rent a Hertz car where they have implemented the tunnels with AI. The problem: at the end of the year they hope to have 100 operating tunnels distributed throughout the United States. The problem would be such if it were not for the small detail that the AI is not only being extremely careful on some occasions or making errors for the incident light in the body. As if that were not enough, there are friction that does not contemplate and, therefore, the next client runs the risk of being accused of touching a car that was already damaged. The solution should be to record a video in which the status of the car is shown before getting on it but we have already seen that in case of error Hertz’s clients are not obtaining the best response from the company. In fact, The New York Times It tells the story of a client who was sanctioned by the AI with more than $ 100 dollars despite the fact that a Hertz employee had verified that the car had been delivered correctly. Photo | Uveye In Xataka | We are less and less owners of our cars. The renting in Spain accelerates even between individuals

Jeff Bezos’s space company has advanced Spacex in a key milestone to go to the moon and Mars: zero evaporation

August 2, 2025 by usatoday24

One of the biggest obstacles to a mission to Mars is not the distance or travel time. It is the fuel. To send a manned ship, NASA estimates that dozens of Cryogenic propellant tons stored for weeks or months. But those liquids do not behave like on earth: in a vacuum, exposed to heat and without gravity, They are slowly evaporating even if the tank is perfectly sealed. That phenomenon, known as Boil-offforces to release the generated gas so that the pressure does not rise dangerously inside the tank. It is a constant loss that, in a long -term mission, can mean tons of tons of fuel lying to space. Therefore, developing tanks capable of preserving this propellant at safe pressure and without losses, which is known as zero evaporation technology, has become a technical requirement to go beyond the low orbit. Zero evaporation: the technical challenge that separates the orbit low from the rest of the solar system Blue Origin claims to have taken an important step To solve that problem. Jeff Bezos’ company has managed to maintain liquid oxygen and hydrogen in stable conditions, without evaporation, using Hardware flight prototype In earth tests (Blue Origin has not detailed whether it is vacuum thermal cameras or conventional banks). Dave clean announced itits CEO, as part of the lunar permanence program, stating that they already meet all the objectives set by NASA in this area. Click to see the publication in x The result is not less: we talk about conserving hydrogen at 20 Kelvin and oxygen to 90 Kelvin, two extreme temperatures, during sustained periods. This makes Blue Origin – which we know – the first private company that publicly and explicitly communicates a zero evaporation condition in cryogenic propelants. In the absence of this technology to vuele and demonstrate in orbit, what is achieved represents the most tangible advance so far towards tanks capable of storing liquid fuel without losses, a key piece to operate ships on the moon or Mars. Storing loss without space is not just a matter of good materials. It is a constant battle against physics. Even the best thermal insulation ends up giving in. Therefore, the path to zero evaporation goes through active solutions that cool the deposit from within. NASA has investigated two: The sub -housing jet and microgotes injectiontwo methods that allow to reduce the steam temperature and prevent internal pressure. Blue Origin has not detailed which of the two uses, but the logic points to the sub -deputy jet, The only tested method So far in microgravity by NASA. It consists of directing a very cold liquid jet where the steam is accumulated. When condensing it, it is avoided that the pressure rises and it is not necessary to release gas. It is a technologically complex system, but so far it has demonstrated greater efficacy and stability in test conditions. Long before Blue Origin announced its advance, NASA had already tested these systems In space. The ZBOT program, deployed aboard the International Space Station, allowed us to observe how a microgravity propellant tank behaves. One of its main discoveries was that the Interaction between the sub -housing jet and steam It does not follow the classic rules we know on earth. The Blue Origin cryogenic system during the ground tests of its zero evaporation technology In ZBOT-1, not only was it possible to control internal pressure with active mixture. Unexpected phenomena were also detected as cavitation, sudden formation of bubbles or flow alterations that could affect the stability of the system. That information – obtained with sensors, cameras and laser measurement systems – has served several companies, including Blue Origin, to design tanks capable of functioning stable in extreme environments. Spacex has not yet announced a zero evaporation solution as such. But that It does not mean that I am not working on it. In collaboration with NASA, The company has developed A cryogenic architecture oriented to reduced evaporation, which has already been validated in flight. In March 2025Starship made a Internal transfer of liquid oxygen in spacedemonstrating that he could move fuel and control his pressure without losing it excessively. NASA Artistic Recreation Although Spacex and Blue Origin are addressing the same general challenge – almaceinar propelants in space without losses – do not work with the same fuels or face the same level of thermal difficulty. Spacex uses liquid methane and liquid oxygen, while Blue Origin works with liquid hydrogen and liquid oxygen. That difference is key. Liquid hydrogen must be maintained to one much lower temperature than that of methane or even that of oxygen. In addition, hydrogen is less dense, more prone to escape and much more difficult to isolate. Achieving zero evaporation conditions with hydrogen is therefore a major technical challenge. The advance announced by Blue Origin is not only significant by the result, but by the type of fuel with which it has achieved it. When talking about going to Mars, you often think of rockets, habitats or space costumes. But one of the most serious bottleneck is in something much more basic: conserve fuel. In a long -lasting mission, the propellant is not used at once. You have to store it, transfer it and, many times, keep it operational for weeks without being lost by evaporation. That makes zero evaporation technology a key piece for both future interplanetary missions and missions Artemis To the moon. Images | Blue Origin (1, 2) | POT | Xataka with Grok In Xataka | Spain is very excited about the three eclipses that will arrive between 2026 and 2028. The government is worried

Toyota already knows that the gap with Tesla and Byd has its origin in its Japanese company culture

August 1, 2025 by usatoday24

We are living the future. The transition to the electric car and how this is being carried out will define what we will see in the coming years. With a changing political environment, hard emission regulations for Europe And a Chinese market that seems to Just look at borders insidethe investments that are made and the focus of how the future is faced will be key. Right now, saying what will be the design of a traditional car brand to ten or fifteen views is little less than adventurous. There are those who assume that Tesla has reached her roofthat Chinese manufacturers have complicated to follow Breaking barriers (economic and psychological in consumers) and that Toyota, very conservative, is the one who is playing the smartest game. And there are those that defend with cape and sword that Tesla has created a new way of understanding the vehicle, based on software. Also that China carries the front and that it is only a matter of time that we embrace throughout Europe the Byd, Nio, Xpeng and, of course, Xiaomi proposals. They are usually the same as they point out that Toyota is only taking the first steps of their decline or, at least, a logical setback given its brand strategy. Be that as it may, decade and a half will have to know who is right. However, we must recognize the latter who, in part, Toyota is concerned about how things advance internally. Also that you are taking measures to solve it. And that your business culture is key. The software as an example of a major problem We counted a few weeks ago that in Toyota they were worried about the way of working in the company. In their collaboration with Byd in China they had discovered that the company of the neighboring country worked at a devilish pace implementing changes in record time. They explained then in Reuters that much of the secret were in the evidence that each new change passed before being approved. While European manufacturers made thousands of kilometers before giving green light to each small modification, Chinese brands preferred put it as soon as possible on the street And, if necessary, apply changes when the vehicle development phase was already very advanced. That cultural shock is even more pronounced with Chinese manufacturers. Consulting specialized in the automobile market have already advanced to Toyota and the rest of Japanese manufacturers that their business culture, in which it is about working on the same concept and repeatedly improve it in search of perfection, is outdated. Then the Caseoft company already encouraged them to expedite the deadlines and think about electric cars from scratch and not only as a purely electric alternative of their combustion cars. This would allow them to save on components (applying plastic instead of more noble materials) and directly eliminate some of them (such as reinforcements that make sense not to transmit vibrations inside the car but lack them when what moves the vehicle is a combustion engine). On that path to adapt to the new times, Bloomberg Explain that Toyota has hired Code Chrysalisa Start Up based in Tokyo specialized in software development. That consultant says that Toyota has already understood the importance that software will play in the future but “remains slow.” Code Chrysalis is organizing intensive camps in Silicon Valley to improve the programming knowledge of Toyota employees With the latest ads about its upcoming electric cars and plug -in hybrids, Toyota confirmed that had worked in software completely renewed and anticipated that they would show more details when these cars are launched to the street. In the presentation of the new TOYOTA RAV4 It was specified that we were facing “the first step towards vehicles fully defined by software.” Already in May, Financial Times He echoed that Toyota had put a greater effort to evolve his software, understanding that in the future it will be a purchase value (if it is not already). With them, we knew that Toyota looked at Chinawith the aim of evolving and learning from those who have revolutionized the interior of their vehicles. Now we also know that, by the hand of Code Crysalis, the company is organizing camps in Silicon Valley to learn coding intensively and then try to replicate what they learned in its future models. However, in Bloomberg They point out that part of these chosen employees are disappointed Because they understand that efforts are still insufficient. In fact, the media indicates that the division designed to develop software has not been directly integrated into the vehicle development chain and that, among hands, have digitalization projects that affect the entire company. For some of the workers, the strategy is still too conservative. In your information, Bloomberg He explains that the company follows a too conservative philosophy in which those who have a long curriculum within the company are greatly rewarded and the labor harmony over risks. They put as an example the case of a worker interested in autonomous driving who, however, when he entered the company, he was doing a quality control of low importance quality. It is just another example of what Toyota defends as Kaizen philosophy. A business culture directly linked to a philosophical posture in which it is preferred to improve until the exhaustion is known before taking a new product and starting from scratch, on a blank paper. It is not accidental, therefore, that the company’s strategy is (at least for the moment) strikingly conservative. Toyota does not stop repeating that they will sell the proper car (electric, plug -in hybrid or combustion vehicle) In the right market. At the same time, what is undeniable is that they have a five years being the company that sells the most cars. The big doubt is whether in decade and a half we will be talking about the first steps of its stagnation or the winning strategy in front of a competition that launched into the arms … Read more

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