commercial

We are attending at the beginning of an era dangerous in commercial aviation. One in which if you go to a funeral the ticket will cost you more

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In the United States they are already called “surveillance -based prices” (Surveillance Pricing), and they consist in a simple and scary principle: that companies that sell products and services do it in a personalized way with AI algorithms that will analyze all the information they have about you. Delta, what are you doing. In Delta Air Lines they raised to do that, but the idea He ended up knowing each other and being very criticized. So much that several American senators published an open letter demanding the CEO of the airline to explain those plans. In Delta they intended to eliminate static prices to replace them with dynamic prices that were adjusted to what each client theoretically was willing to pay. How are these personalized prices calculated? Companies such as Fetcher – who collaborates with Delta or Virgin Atlantic – have been working on these systems since 2019. They have deep learning experts (Deep Learning) and have one “Large Market Model“, an AI model that is capable of generating those custom prices based on the information of each user. Spying on to meet you better. In fact his CEO, Roy Cohen, explained That this model is trained “with all the data we can collect”, and on the company’s website they affirm that this type of systems could increase the benefits of airlines by 4.4 billion dollars annually. To collect this data, surveillance -based price systems use all types of third -party channels such as the purchasing history of a passenger, its navigation history, its geolocation, its activity in social networks, its biometric data or its financial statement. If you leave funeral, we upload the price. The former member of the FTC Lina Khan Council He already explained that this type of custom pricing systems could raise disturbing cases. A conceivable example would be that of an airline that uses artificial intelligence to collect a higher rate to a passenger “because the company knows that it has just suffered a death in the family and needs to fly to the other side of the country.” The intention was to abandon static prices. In July the president of Delta, Glen Hauenstein, declared which hoped that at the end of the year 20% of the price of its tickets will be determined individually by these AI systems. At that time that percentage was 3%, the triple that in autumn of 2024, but is that the objective was to completely abandon the current price setting systems to make the jump to these personalized and calculated prices based on what is known about each passenger. The pain threshold. The system would also put to the limit the so -called “pain threshold” of each client, establishing that maximum amount that the data suggests that these passengers want to pay. If you are in a hurry – as in the hypothetical situation of having to go to a funeral – the price would increase, while in a routine trip the price would be comparatively lower. Consumer surplus. There is a theoretical principle that explains very well the intentions of companies such as Delta Air Lines. Is called consumer surplusand it is the difference between what a client is willing to pay and what he really pays. Companies seek to capture that surplus, and AI allows you to do it almost perfectly. That, of course, entails a risk: if customers pay the maximum for what they buy, they will have less income for other expenses. Here it will be more difficult for them to do it. In Europe carrying out this type of plans seems difficult: the General Data Protection Regulation (RGPD) prohibits automated decisions based on personal data and that have meaningful effects on the user unless it gives their explicit consent. Like dynamic, but supervitaminated prices. It really is of all known that there are many companies that make use of the so -called dynamic prices that try to adjust supply and demand. Airlines have always used them —The price varies according to the day and time of the week or the number of days before the flight – but they are also well known in VTC companies such as Uber or Cabify. Said systems, of coursethey have unleashed more than one controversyand there were suspicions that Uber even raised the price if you reserved a trip When you had little battery. However, these systems do not have that massive data collection section and user profiles that raise prices based on surveillance. Image | Simon Ray In Xataka | There are people getting free flights and money at the expense of airlines. Your superpower: be very patient

China has turned the train into its silent road to Europe. The last shipment marks a new milestone in its commercial strategy

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For years, a constant flow of trains starts from the same Chinese city, Xi’an, in the direction of Europe. The last one did it on Wednesday with 55 containers loaded with solar panels, destined for Baku. With him, the city has overcome the 30,000 trains outputs with European destination since 2013, According to Xinhua. The figure refers only to items from Xi’an, not counting the laps. The data impresses, but says even more if observed in context: China has been using the railroad as a strategic tool to approach the logistics heart of Europe. The image of a train loaded with merchandise based on northwestern China has been repeated thousands of times in just over a decade. This constant flow has made the aforementioned Asian city one of the great nodes of the China-Europe Railway Express. This logistics network exceeded in June the 110,000 accumulated services (round trip) as a whole, According to the Official Portal of the Chinese Government on June 10, 2025date on which the symbolic exit was held from Qingdao. Although it is not the only point of origin, it stands out for its regularity, the variety of routes that operates and the prominence it has won in the land transport strategy to Europe. An essential route. The train to Baku is part of the call Medium Corridor or Middle Corridora route that crosses Kazakhstan, borders the Caspian Sea and continues through Azerbaijan, Georgia and Türkiye before connecting with Europe. This alternative to the traditional railway axis via Russia He has won prominence in recent yearsespecially after geopolitical tensions in the region. Baku is not a final destination, but a strategic point of passage within this network: from there, many shipments continue by sea or rail to countries of the European Union. What moves with this transport. The train that departed this week from Xi’an transports 55 containers loaded with photovoltaic modules. It is not a rarity. In fact, products linked to solar energy are a usual part of the rail services that cross Eurasia by this route. China dominates the global market of solar panels, according to the International Energy Agency, with more than 80% of the manufacturing capacity at all stages. Although photovoltaic modules have become frequent, they are not the only thing that comes out of this Asian city. The rail services that start from Xi’an also transport electronic products, appliances, automotive parts, machinery, textiles, medical supplies and consumer goods. According to official data, China-Europe Railway Express moves more than 50,000 types of different products, organized in 53 categories. In March, for example, a convoy with European destination left from Xi’an loaded with cosmetics, automotive components and household needs. The advantages of the railroad. In front of maritime transport, the railroad offers clear advantages in certain sections. According to the EIASoffers less transit time, less port congestion and less exposure to geopolitical bottlenecks. The routes that cross Central Asia and the Caspian Sea allow to reduce in several days the journey between western China and Eastern Europe. In addition, this corridor has gained strategic weight since many companies are looking for alternatives to shipments via Russia. For Beijing, having a more flexible rail network is a way to shield its export capacity against changing scenarios. Images | Xinhua In Xataka | Huawei says that it has resolved a technological challenge that will trigger China’s competitiveness in the United States

The commercial war between China and the US also goes from airplanes. The c919 comac already threatens the future of Boeing and Airbus

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The aeronautical sector has become another battlefield of commercial tension between Washington and Beijing. The C919the first narrow fuselage commercial plane developed completely in China, He is winning traction In Southeast Asia while Boeing and Airbus fight against delays in their deliveries. An opportunity born from despair. Malaysia has confirmed that Airsia and Air Borneo are valuing C919 as an alternative to Western manufacturers. It is no accident: the waiting lists to receive Boeing and Airbus airplanes extend years, and the airlines They desperately seek to diversify their suppliers. Malay Transport Minister Anthony Loke summarized it thus: “All airlines look for faster deliveries and cheaper options. COMAC is one of the manufacturers they are considering.” The Chinese pride Achilles heel. Despite its ambition, the C919 drags a critical dependence on US components that could be lethal. LEAP-1C engines (Manufactured by the Joint Venture between GE and Safran), Honeywell’s navigation systems, the rockwell collins meteorological radar and multiple critical components come from the United States. Tariffs and prohibitions. The Tariff climb It has raised the cost of the US components until they make them almost unfeasible. Just a couple of months ago, China applied tariffs up to 145% in response to tariffs applied by Trump, shortly before The 90 -day truce that both countries occurred. At the same time, Beijing has prohibited its airlines from acquiring US suppliers equipment, although this restriction does not yet affect manufacturers as Comac. The race against time towards autonomy. China has not been still in this critical situation. And it develops the engine CJ-1000A through AECC as the National Substitute for Western LEAP-1C. The evidence has been advanced since 2018, although the commercial certification will not arrive before 2030, and in the worst scenario it would be delayed until 2035. Meanwhile, the Chinese domestic market offers an extraordinary mattress: Boeing estimates that China will need 8,600 new airplanes commercials in the next two decades. And now what. The United States has recently reactivated licenses to sell engines to C919, but this movement can also mean China’s reinforcement to achieve technological autonomy in the sector. The European C919 certification could arrive between 2028 and 2031which would open the doors to the global market. If China manages to combine a competitive plane with aggressive prices and fast deliveries, the historical Boeing-Airbus duopoly could have its days counted. Cover image | Comac In Xataka | In his crusade to manufacture the iPhone at home, the US has achieved something historical: that most of its smartphones come from India

Thousands of people recorded a B-52 at a fair. Shortly after, a commercial flight had to maneuver sharply to avoid it

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Skywest flight passengers, operated as Delta Connection between Minneapolis and Minot (North Dakota), starred in an unprecedented incident on Friday. The captain of Embraer 175 turned sharply The plane during the approximation by distinguishing a B -52 bomber from the American Air Force too close to its trajectory, which caused surprise and alarm on board. In a video recorded by the passenger Monica Green and Posted on Instagramthe pilot excuses the passengers: “Given their speed – they were military, I don’t know at what speed they were going, but they were much faster than us – I thought it was sure to turn around. They greatly apologize for the aggressive maneuver. It took me by surprise. This is not normal.” An unexpected event that is being investigated The FAA opened an investigation into the event on Monday. Skywest clarified thatdespite having permission to land, the flight made a frustrated approach maneuver By sighting another aircraft in its trajectory. The company is also evaluating the incident from its side. If you wonder what a B -52 was doing in that area, I was fulfilling a scheduled overflow for the North Dakota State Fair, As confirmed by the Air Force. That event is held in Minot, where a civil airport and an air base coexist. The military statement specifies that “The tower did not report the commercial plane”And, after exceeding the fairgrounds, he was ordered at the bomber to move three kilometers west. Tiktok @Theruralrose user recorded the two aircraft in the air from the North Dakota State Fair Platform monitoring data Flightradar24 reveal that he Embraer 175 He made an abrupt turn to the right, recovered altitude and remained waiting before restarting the approach. FAA added that air traffic control in Minot is managed by an external companywhose operators have “the same training and qualification requirements as those of FAA.” Green told CNN: “It was a very right turn and then he went quite to the sides. I looked out the window and all I saw was the grass.” The Embraer 175 belongs to the E -Jet family, a range of regional aircraft manufactured by the Brazilian Embraer. It is a narrow fuselage design thought for short and medium radio routes. Normally it transports between 76 and 88 passengers according to single or double class configurations, with turbofan engines GE CF34-8E and a vCruise elocity near 890 km/h (Mach 0.82). Its typical reach exceeds 3,300 km. Images | Embraer | @Theruralrose (Tiktok) | US Air Force In Xataka | Ryanair workers have a good reason for passing passengers with too big suitcases: collect more

The C929 wants to be the great leap of China in commercial aviation. For now, your heart remains in Western hands

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For years, the domain of commercial sky has been in the hands of two giants: Airbus and Boeing. China wants to break that hegemony, and is willing to do it with its own name in the cabin. Comacthe China commercial aircraft corporationhe has been trying to make planes capable of competing with global references for years. First was the C919. Now, the bet is redoubled with The C929. This new model, even in a preliminary design phase, represents the most serious ambition of Beijing for placing a long -range plane on the international board. The objective is clear: to deal with heavyweights such as the Airbus A330neohe A350 or the Boeing 787 Dreamliner. And the figures accompany: capacity for about 280 passengers, an estimated autonomy of 12,000 kilometers and a design that, on paper, would allow to cover routes such as Beijing – New York. The internal deployment of C919: a discreet but strategic conquest The C919 has not conquered the global sky, but it has begun to take off within China. Since It was officially presented in 2017has gone through years of evidence, certifications and adjustments. SCMP points out thatas of June 2025, about 18 units fly domestic routes, mainly operated by airlines such as China Eastern. It may seem little, but the fact that it works only in China is not necessarily a failure. On the contrary: We talk about one of the largest aviation markets on the planet. And in that context, having its own plane capable of covering regional routes without depending on Western manufacturers is already, in itself, a strategic movement. The real commitment of Comac, however, is the C929. A plane from Width and long scope fuselage which aims to stand up to the most advanced models in the market. The project has won impulse in recent months: Air China signed an agreement To become a launch customer, and a supplier has reported that he hopes to deliver the first fuselage section in 2027. PROMOTIONAL IMAGE OF COMAC C-929 The development of C929 has a peculiar history. In the beginning, it was a joint effort with Russia. The project was then known as CR929, under the baton of a mixed company between Comac and the UAC Russian, called CRAIC (China-Russia Commercial Aircraft International Corporation). However, political tensions, the invasion of Ukraine and international sanctions on Moscow ended up forcing The dissolution of that alliance. Since 2023, Comac has moved on solo, turning C929 into an exclusively Chinese project. Comac has presented this plane highlighting several advanced technologies, including a Optimized aerodynamicsstate -of -the -art engines and integration of smart flight systems. In theory, it is a plane at the height of its western competitors. A C-919 Landing in China But there is a key detail: to fly, the C929 needs much more than Chinese wings. His “technological heart” continues to depend on the West. Safranthe French giant of the aerospace industry, He has signed a Memorandum of Understanding with COMAC to supply the brake system, ice detection, tire pressure sensors and oxygen system. For her part, the American Crane Aerospace will provide sensors for cabin doors. Although these agreements show that Comac is still able to attract international suppliers, they also put an uncomfortable reality on the table: their program remains, to a large extent, Tied to foreign technology. And that, in an uncertain global context, is a latent risk. The Russian precedent that China cannot ignore Russia offers a mirror. The latest Western sanctions cut off the country’s access to key components for its aeronautical industry. The TU-214a half-long reach that could transport between 155 and 210 passengers and fly to about 6,500 kilometers, was severely limited. Many of their critical systems depended on foreign technology. Moscow has worked since then in local substitutions, but possibly at the expense of performance and reliability. China, of course, has proven to be very resilient. He has dodged restrictions in sectors such as semiconductors, and has learned to convert traction obstacles. However, a change in United States commercial policy I could leave them without western engine. “If the US authorities prevent ge supplies the engine, then there will be no CFM engine,” A spokeswoman for Safran warned during the Paris Aeronautical Hall. Images | Comac In Xataka | The C919 Comac

Two false dnis, three commercial calls and 70,000 euros of fine. Lebara has been expensive not to check who buys his sim

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Three commercial calls being in the Robinson list They have been enough for the Spanish Data Protection Agency to put the Mobiles SA out -of the focus, a company after which Yoigo operates. A particular and unusual case, in which the company has been sanctioned with 70,000 euros despite having demonstrated that the realization of These calls It was not at the hands of Yoigo. It was enough with three calls. The Exp202205208 file acts with a sanctioning basis for a claim filed in April 2022. The consumer presented to the agency the reception of Commercial calls In your mobile line promoting Yoigo servicesclaiming to be registered in the Robinson list. Only screenshots were necessary to provide the records of the three calls, made between March 18, April 11 and 12. The first question begins here. How is Yoigo possible to call a user of the advertising exclusion list for commercial purposes? It wasn’t Yoigo. In accordance with the data protection laws, the AEPD transferred said claim to Xfera, so that the operator informs within one month on these actions. Xfera’s response was overwhelming: None of his authorized lines had issued those calls. After the response of the operator’s corporate name, the case was filed. But it was not there. The user claimed again to the AEPD, making the case reopened. Xfera was urged, again, to investigate the three telephone numbers made the calls. Although none of them had officially called, he admitted that one of them was in his name during the months of April and June 2022. The AEPD continued to track, and contacted the owner of that line. The telephone bill and the call registration of recent months were reviewed, concluding again that it was not called from said phone. Although the user claimed that the commercial calls talked about Yoigo offers, the AEPD concluded next to Xfera that the line belonged to a SIM of Lebara, a small OMV also of the MásMóvil group and that only markets prepaid lines. Uncovering the cake. Of the three investigated numbers, only one had a postal address. The AEPD found that the other two lines were registered with False dnismaking the identification of those responsible for the calls impossible. In short, everything indicates that these calls for advertising purposes were nothing more than scam attempts, telephone scams to obtain the data from the one who received the calls. A fine for negligence. Despite having shown that Xfera was not the first responsible in this practice, the AEPD has imposed a fine of 70,000 euros for being the final responsible for the data processing. It obliges, in the same way, to implement within six months new measures to verify the real identity of new prepaid clients. Similarly, Lebara will have to audit and regularize all its active lines to verify that they are under verified identities. A particular case that, again, resolves that responsibility for certain scam attempts lies on operators. Something that remembers Recent Supreme Court ruling making it clear that, in case of bank fraud by Phishing, the person responsible is the bank. Image | Andrei Metelev In Xataka | Exposed to Sim Swapping: It’s time to upload the security bar when granting card duplicates

We have been listening for years that commercial calls end. The problem is that they never end

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Next June 7 Mobile use will be prohibited to make commercial calls. From that moment “they will have to be done from a prefix from a province or from an 800 or 900 number,” said the Minister for Digital Transformation and Public Function, Óscar López. It is an important news in the fight against telephone spam, but the problem is that it is not enough, and most likely we continue to receive these types of annoying calls. Eternal fight against unwanted commercial calls In June 2023 It entered into force he last change of the General Telecommunications Law (LGT) that establishes that we cannot receive commercial calls without prior consent. However, Made the law, made the trapbecause the problem is that they can continue calling us if previously We gave our consent. The question is, did we give it? The truth is that yes, because a good part of these communications we have authorized when hiring various services, opening accounts on the Internet or filling business forms. In these documents there are usually clauses that we implicitly accept when leaving our data. According to the modification of the LGT, there are two exceptions that allow companies to make calls to users: If we have expressed prior consent in the contract: The normal thing is that we have granted it without realizing it. In many cases we even authorize third companies to call us if they are related to the contracted services. If the company has a legitimate interest in communication: that “legitimate interest“For example, in the case of calls to improve the service and offer discounts. In those cases they are not considered unwanted communications. Both exceptions are reasonable, but in practice companies are using them abusive. The new reform that will enter into force this Saturday, June 7, was announced months ago. It does not completely solve that problem, even if it mitigates it. There will be no commercialized calls made from mobile phones, but calls with international origin will be blocked, another method that advertisers They took the opportunity to continue “frondo” To users to unwanted commercial calls. The previous consent will have an expiration date Even more striking is the fact that the traditional “trap” that companies had used may no longer have indefinite validity. Thus, the previous consent we had granted will have a two -year “expiration”. From that moment It must be renewed. In this new reform of the regulations there are two other interesting measures that can help mitigate the problem a little more: Nullity of contracts: If we receive an unwanted commercial call and sign a contract for that call, said contract will be considered null and we can request your nullity. Registration of senders: As operators will maintain a record of authorized numbers for commercial calls: if the sender is not registered in the registry, the calls will be blocked. These measures may not eliminate the problem completely, but it is reasonable to think that they will reduce the number and frequency of unwanted commercial calls. We will continue to receive commercial calls The reforms of the General Telecommunications Law leave the doors open to companies can continue to contact users. To start and as we said, they can only do it from a prefix of a province OA through numbers 800 and 900. This type of messages and spoofing calls will probably continue being one of the traditional cyber attacks. But in addition to the calls we receive from such numbers for having given prior consent, there are two others: Operators: The law establishes a period of up to 12 months since the decline of a telephone company is caused so that those responsible can make calls in order to retain or bring the client back. Fraud and scams: It is something that companies fail to stop and continue to suffer. Through Spoofing ‘techniques They manage to falsify the sending of messages and calls to deceive users. The government has been raising solutions In this regard, but for the moment the problem persists. Many measures, no definitive The condemnation of commercial calls (whether real or scams) is limited, but seems difficult to eliminate it completely in the short term. The reforms that the government has been carrying out for two years have contributed to limiting the ways in which companies take advantage of this resource, and the end of commercial calls from mobile number is a good sample of this. However, there will continue to exceptions in them we will continue to receive commercial calls. The Robinson list It will continue to be another of the tools to try to avoid those spam calls, but there will undoubtedly other others such as Google call filter or a new alternative called Stop Advertising. All of them contribute to mitigate one of the big problems for mobile users. One that will be difficult to disappear at all, but to which little by little they are putting more and more obstacles. And meanwhile, a last resort: We can always report. The Spanish data protection agency puts at our disposal A form with which make a formal claim When we detect unwanted commercial calls that violate the law. In Xataka | Solving one of the great mysteries of our time: if it is useful to sign up for the Robinson list In Xataka Mobile | I thought I blocked the so -called spam and it turns out that I was asking to be called. This is how the previous consent works

No one has been aware of the danger of some commercial flights in the US. A phone off three years is to blame

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The scene is still remembered for the unlikely. On January 29, a mobile camera recorded what seemed unthinkable. In the middle of the night, on the Ronald Reagan National Airport in Washington, a military Black Hawk helicopter approached until face a plane American Airlines Commercial. 67 people died becoming the most deadly plane crash in the United States since 2001. It has now been known that the danger was much greater. Dead line and silence. The American media They have launched A news shocking. For more than three years, a direct (and criticism) communication line between the air controllers of the Reagan National Airport and the Pentagon Heliport Tower has remained completely inoperativea without the Federal Aviation Administration (FAA) to know. This disconnection, confirmed by A senior FAA official Before the Senate, it came to light only after an incident that occurred on May 1, when two commercial planes were forced to abort their landing due to the presence of an army helicopter that flew in circles on the Pentagon. The line, managed by the Department of Defense, had disconnected in March 2022 And it was not detected until after the event, which reveals an alarming lack of coordination between the agencies responsible for the most restricted and sensitive airs He left 67 dead. Bureaucratic clashes. What’s doubt, the finding has unleashed visible tensions Between the FAA and the Department of Defense, with mutual accusations on whom it breaches the security protocols. While the Secretary of Transportation has pointed out violations by the military, they insist that they have respected the current restrictions. In the Senate, figures like Tammy Duckworth, former Black Hawk pilot, and Dan Sullivan expressed their outrage at the Lack of clear answers and the apparent institutional passivity. The commission listened to how the airport drivers, both the day of the January accident and in the recent May incident, assumed multiple functions simultaneouslya practice that increases the workload and reduces operational safety margins. FAA’s own air traffic deputy director, Franklin Mcintosh, acknowledged that the agency He did not know that the line was dropped and that it should have detected it much earlier. A chain of failures. Apparently, after the January accident, the FAA restricted the routes Helicopters near the airport, but military, police and doctors flights have continued to operate, causing more conflicts with commercial traffic. According to McIntoshthe agency came to suspend the agreement that allows military helicopters to fly without prior authorization from FAA, but the army announced on its own the suspension of flights to the Pentagon while reviewing their procedures. The problem? That the May incident showed that the problems persistand that the army continues to operate on compromised routes without full coordination. The lack of transparency by the army, referring to the sensitive nature of its missions, has hindered supervision efforts, and former NTSB researchers and FAA warn that this opacity It is no longer sustainable Under the current scrutiny. Errors and more errors. Explained the post That the situation in the Washington area is not an isolated case. During the same audience, the Senate also addressed the technical and personnel problems at Newark airport, which has suffered days of delays due to lack of controllers and unreliable technology. Despite the statements of the Secretary of Transportation ensuring that the airport is safe, it transpired that He diverted a flight from his wife In Laguardia, which sowed doubts about the confidence in air infrastructure. But there is much more. Fortune told that a commercial flight had to perform an evasive maneuver after approaching dangerously Four military fighters that were directed to a ceremonial act in Arlington, and all because of a coordination error between regional controllers and the Reagan tower. In total, at least have been registered 85 quasi collisions In that same airspace during the three years prior to the January clash, a figure that should have activated at least institutional alarms much earlier. A system under pressure. In summary, the prolonged disconnection of a critical line between two maximum risk facilities, combined with the slowness in institutional responses and the fragmentation of the command between civilians and military, seem to evidence A system under stresswhose fissures, as has already happened In JanuaryThey may have mortal consequences if urgent measures are not taken. That direct line between the Pentagon and Reagan became, by omission, in symbol of a fractured command chain. That without having something that many means of the country also pose: the fact that on the most powerful capital in the world, in a scenario of growing tension like the current one, it continues to depend on ordinary telephones to avoid another air tragedy. Image | Bigbirdz In Xataka | The incredible history of Kansai’s Japanese airport: was built on an artificial island and has been sinking for years In Xataka | We have been waiting for years at airports for years. Tiktok’s “airport theory” believes that it has been a mistake

The commercial war between China and the US has had an unexpected injury: Starbucks

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Just a year ago we talked to Xataka of the delicate moment through Starbucks. A year later, the world’s largest coffee chain deepens the crisis of its business model, now trapped between those structural problems, which came from afar, and a new problem: Trump’s tariffs. The current situation. Starbucks accumulates five consecutive quarters of falls In sales in the United States. Only in the last quarter, transactions fell 4%, although average customer expenditure increased by 3%. It does not matter: that increase is insufficient to compensate for the loss of traffic in coffee shops if customers look for cheaper alternatives like Dunkin ‘or McDonald’s. Why is it important. The company depends on coffee imported from more than 30 countries, and with The new 10% tariffshis commitment not to raise prices in 2025 further complicates the recovery of his margins, which were already down. The context. What for years was an unstoppable growth story, tripling its premises from 2012 to exceed 40,000 in 2024, it has now become a struggle to maintain its profitability. The United States, its main market, is saturated. And China, its great growth commitment, has its own problems. The US market shows clear signs of maturity with a growth of premises that has slowed down. In China, although it has almost doubled its stores in five years, income has stagnated, with flat interannual sales (0% last quarter). The latter has a lot to do with Nationalist consumption That put local alternatives before. The threat. Beyond tariffs, Starbucks has other open fronts around its business model. Between the lines. The new CEO Brian Niccol, signing of Chipotle with music from Fanfarrias, has launched the Plan “Back to Starbucks“To recover the essence that made the company great. However, he recently recognized that “our results of the second quarter are disappointing,” although he also said he “confidence that our plan is the right strategy to turn the business.” The unexpected turn. Despite all these problems, Niccol maintains its commitment to freeze prices in 2025, a brave decision (and we will see if reckless) when their competitors will surely increase them due to the impact of tariffs. It is true that this strategy could give it competitive advantage if it manages to control its margins on other ways, but it is also that these margins are increasingly constrained. In figures. The financial situation explains the deterioration of the business: The actions almost 30% have fallen From the announcement of tariffs. Its adjusted operational margin of the last quarter was 8.2%, quite below the expected 9.5%. The benefits collapsed more than 50% compared to the previous year, to 384 million dollars. The company accumulates 23,000 million net debt, with a indebtedness ratio superior to triple. The latest. Starbucks has already implemented several measures to contain costs: Elimination of extra charges for alternative milks. Reduction of customization options. Product discontinuation. Free recharges offer for those who consume in their establishments. The question now is whether these measures will be enough in the face of an increasingly hostile economic environment, where consumption habits are changing and the experience that previously defined Starbucks no longer seems sufficient to justify their prices. In Xataka | Specialty coffee is expensive and there is something that increases it even more: to remove caffeine Outstanding image | Xataka

Boeing, trapped in the commercial war. China paralyzes the deliveries of its airplanes and Airbus gains ground, according to Bloomberg

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Commercial tension between United States and China It does not give signs of decreasing. And everything indicates that commercial aviation will be one of the great victims. According to Bloombergthe Chinese government has ordered its airlines to stop the reception of aircraft manufactured by Boeing. The measure also includes the suspension of purchase of aeronautical equipment and components from US companies. This new blow is part of a tariff offensive that has reached unpublished levels. After declaring a commercial emergency, Washington raised up to 145% Tariffs in response to what he considers a threat to their economic and national security. China soon react, raising their own levies above 100% to US imports and making it clear that the climb was far from finishing. China’s latest reprisals hit Boeing Although the details of the last retaliation of the Asian giant are unknown, the suspension affects the Boeing 737 Maxone of the best -selling unique corridor aircraft in the world, of which the American firm has delivered 13 units in China, along with Tres Boeing 787 double corridor. In their hangars they still expect 28 Max and a 787 destined for the Chinese market. It is not just a political dispute: economic implications are huge. China is one of the main strategic markets for Boeing. According to their latest 20 -year forecast reportthe country would demand 8,830 new aircraft until 2043. 60% to accompany the growth of air traffic, and the remaining 40% to renew fleets with more efficient models. The country’s commercial fleet would go from 4,345 to 9,740 aircraft in that period, with an annual expansion of 4.1%. However, part of these forecasts are now questioned by the commercial war. The measure not only puts the commercial balance between the two countries. It also threatens to alter the internal functioning of Chinese airlines, which depend largely on fleets already delivered. Thousands of airplanes of the American company They currently operate in the country, and their maintenance requires foreign technical pieces and support. Boeing has been doing business in China for decades, but those doors begin to close. Boeing has been doing business in China for decades, but those doors begin to close. With Boeing temporarily out of the scene, two alternatives arise: The Airbus A320 family and the Comac C919. Airbus starts with advantage, since, although some of its components come from the United States or use Chinese raw materials, it can continue to operate normally in the country. The problem is capacity: the European manufacturer would have to increase its production rate to take advantage, and that is not immediate. The other great bet is local. Comac C919, designed and assembled in China, is designed to compete directly with the Boeing 737 Max and the Airbus A320. It offers capacity for between 158 and 192 passengers and a maximum autonomy of 4,075 to 5,555 km. Today, its deployment is limited, but the current context could accelerate its adoption on regional routes. The uncertainty reigns on both sides of the Pacific. From the United States, Trump has affirmed that “China wants to reach an agreement. The problem is that they are not clear how to do it.” From Beijing, on the other hand, they show no intention of backing. They claim to raise tariffs beyond 125% would be “a joke”implying that greater punishment would not be an additional damage. As we have seen, the conflict continues to climb, and the aeronautical industry is trapped in the crossfire of two powers that more and more use their supply chains as a negotiation weapon. Although the long -term effects are about to be seen, the immediate impact begins to feel. Touch to wait to know if we will witness some kind of agreement capable of relieving, or at least reduce, these new international barriers. Images | Andrew Dawes | Kua Yue | David Syphers In Xataka | Boeing, in the line of fire of the tariff war: Airbus is emerging as the winner of the pulse between China and the USA In Xataka | While the US is obsessed with tariffs, China has a weapon that is going unnoticed: the bureaucracy

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