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“When you get on a train in Japan, most passengers are looking at their phones. They don’t do anything else.” Speaks Masafumi Kouiki, mayor Toyoake (Japan) and probably the country’s most recognizable face in the fight against addiction to smartphonesthe sleep hygiene and life away from the screens. The reason is very simple: despite the suspicion on the part of his neighbors, Kouiki has promoted an ordinance that limits the use of cell phones and tablets to two hours a day. The measure was launched October 1 and for now it has served one of the objectives that Kouiki pursued: to move consciences and generate debate. What has happened? That October has arrived with a curious legislative novelty in Toyoakea city of almost 70,000 inhabitants in Aichi Prefecture that in practice functions as a dormitory city for Nagoya. On Wednesday the 1st, a new rule came into force that restricts the time that your neighbors can spend in front of a screen for recreational reasons: maximum two hours. 120 minutes. Not one more. The measure was announced months ago, in Augustwhen it was still a proposal, and despite the huge stir that it generated has managed to move forward: in September it received the endorsement of the municipal assembly with 12 votes in favor and seven against. What does the standard say exactly? Roughly speaking, the ordinance, 2,400 charactersestablishes a limit on the recreational use of smartphones, tablets, consoles and computers. The rule applies to Toyoake residents and sets that limit at two hours a day, not counting time spent studying or working. There is an important nuance, of course: although it is an ordinance endorsed by the municipal assembly, in reality what it offers is a guidelinenot a mandatory rule. No one will check whether the residents of Toyoake conform to that standard or not. No sanctions are foreseen either. This is just a recommendation. Is it wet paper then? At all. To begin with, because Japanese culture exerts strong social pressure to follow official guidelines. Beyond its real impact, the rule has also served to open the debate on the excessive use of screens and its influence on aspects such as sleep. In fact, the same ordinance advises that younger children stop using their devices at 9:00 p.m. and those in secondary school and those under 18 should not drive them after 10:00 p.m. The objective: guarantee your correct rest. That’s all? No. On October 1, coinciding with the entry into force of the rule, the Toyoake Government sent emails to young people and parents in the city to insist on the same message. Primary and secondary school students were in fact urged to “take care of their rest and health hours” and agree with their families how much time they would dedicate to their devices. “The main objective of the ordinance is to guarantee sufficient hours of sleep,” underlines the organism. The City Council has also carried out a survey among 250 residents registered in its monitoring system and wants to find out the real scope of the guideline: whether the use of smartphones during free time, the duration of sleep or the hours of family conversation changes. TO beginning of next yearIn fact, the authorities want to do a new survey among their students. Why have they done it? To change habits. “It’s very sad to end the day looking at your phone all the time at home,” explained a few days ago Kouki a The New York Times. “I hope citizens change their behavior.” Rather than strictly limiting the recreational use of screens to 120 minutes a day, its purpose is to invite “reflection and debate” and make people think about how much time they spend on screens and until what time they do it. In 2024, a state study revealed that, on average, younger Japanese (those in primary or secondary school) invest about five hours up to date on their mobile phones. And not only that. More than 80% of Japanese people between 15 and 24 years old consider themselves “dependent” on smartphones and 14% already show symptoms of addiction. How have people responded? Depends. Not everyone has reacted equally well to Kouki’s attempts to restrict screen use. Although it is not a mandatory rule nor are there fines for breaking it, there are those who believe that the mere existence of the ordinance means an intrusion in the lives of the people of Toyoake.”In one sentence: it’s none of your business”, claims Mariko Fujie, one of the local politicians who voted against. In his opinion, there is no “scientific evidence” to support a norm that, he warns, also does not take into account the perspective of young people. “Many of my supporters find it condescending. This ordinance is complete nonsense.” Is Toyoake a unique case? Yes. And no. The Town Hall assures that theirs is the first standard of its kind in Japan. This is also presented by media such as The Japan Times either The Mainichiwhich have highlighted its pioneering nature. Whether or not this is the case, the truth is that it is not the first attempt by a Japanese public institution to put limits on the use of screens among the population. Especially among young people. A few years ago Kagawa promoted another ordinance that aimed to restrict young people’s access to video games. Their objective: that minors do not dedicate themselves to them more than one hour daily during the week, a margin that the authorities were willing to extend to 90 minutes on holidays. In Yamato, another town, they also prohibited use mobile to pedestrians while they walk. Images | Yifei Wong (Unsplash) and Launde Morel (Unsplash) In Xataka | In Europe we have a problem: we are becoming the Japan of the 21st century