Apples

Anthropic has taken Apple’s strategy against Microsoft to the Super Bowl: making using the rival look ridiculous

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Anthropic has opened the Super Bowl by attacking OpenAI with ads that show virtual therapists advertising dating apps and personal trainers selling boosts for short people. The message: “Ads are coming to AI. But not to Claude“(“The ads are reaching the AI. But not Claude.”) Sam Altman has responded in X calling them “dishonest” and accusing them of “doublespeak“, “double speech” in Spanish, although a better adapted translation could be “deceptive language” or simply “hypocrisy.” It seems like a minor skirmish, two rivals fighting over an advertisement. But under that hood is a billion-dollar question: What kind of business will AI be when it’s established? The history of the Internet is summarized in two great models: One free supported by advertising: Google, Facebook, YouTube, Instagram, TikTok… regardless of whether they have premium versions. Other direct payment by subscription: Netflix, DAZN, Disney+, Apple Music, PSN… The first aims to maximize the audience, the second aims to maximize the revenue per user. The AI ​​is right now deciding which of the two paths it takes. In Xataka AI is breaking one of the oldest economic paradigms in history: that cheap equals "bad" OpenAI has already chosen and is starting to test putting ads on free ChatGPT accounts. Altman justifies it with the classic argument of democratization: “More Texans use free ChatGPT than the total number of people using Claude in the United States.” In other words: they want to reach those billions of people who are not going to pay 20 dollars a month. And for that you need advertising. Anthropic chooses the opposite. “Anthropic offers an expensive product to rich people,” Altman reproaches him. In a way, it is true: Claude is betting above all on contracts with companies and premium subscriptions of 20, 100 and 200 dollars per month. Their model depends on the AI ​​being valuable enough for you to pay for it. And so that you look from time to time to the higher plan with the temptation to go up one more step. Without advertising, without sponsored links and without responses being influenced by advertisers. The difference is not only business, it is product. An AI with advertising has different incentives than one without it. What happens when you ask the assistant what car to buy you and there is a manufacturer paying to appear in their answers? What about medical, financial, legal advice? OpenAI has promised that “ads do not influence responses.” That’s what he said in minute 0. But that promise will be increasingly difficult to sustain as monetization pressure increases. {“videoId”:”x9u4ml2″,”autoplay”:false,”title”:”Does Gemini 3 surpass ChatGPT? This is Google’s new AI”, “tag”:”Webedia-prod”, “duration”:”156″} Anthropic has its own problem: If it only reaches those who can afford to pay, AI becomes a tool of the elites. A technology that promises to democratize knowledge ends up reproducing the class divisions that already exist. We saw this coming with the arrival of $200 plans to access the AI ​​elite. A gap that creates another gap, The parallel with the history of the Internet is inevitable. Free social networks caught (almost) all of us in the 1910s, but in return they built advertising surveillance machines optimized for the engagementnot for anyone’s well-being. Payment services are cleaner, but also more exclusive. So AI is now at that bifurcation point: OpenAI is committed to being the YouTube of AI: free for everyone, supported by ads and with premium versions for those who want to pay. Anthropic wants to be the Netflix: better experience and free of ads, but only for those who pay. It is true that it maintains a free plan, but its limits are a continuous invitation to check out or leave. And now it’s up for grabs What kind of relationship with those machines that know more and more about us and from which we ask more and more?. Whether they will be services that serve us or whether they will be platforms that monetize us. In Xataka | The AI ​​of 2026 brings an uncomfortable truth: the most useful will be the one that watches us the most Featured image | Anthropic (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news Anthropic has taken Apple’s strategy against Microsoft to the Super Bowl: making using the rival look ridiculous was originally published in Xataka by Javier Lacort .

make Apple’s memory configurations look cheap

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For years, criticizing Apple’s pricing policy has been a more than justified constant: we have seen how the company charged $100 per a leap in capacity that it cost them ten, or asked astronomical figures such as 690 euros for a 2 TB SSD which in the market cost 100. However, the current memory crisis has turned the tables: the shortage is so serious and the inflation so aggressive that Apple’s rates are beginning to seem even “economical” compared to the competition. Context. As we have been telling in Xataka, the memory industry is facing a critical scenario. The AI ​​fever has caused chipmakers such as Samsung and SK Hynix to prioritize the production of HBM memory for servers and AI GPUs, leaving aside the consumer market. The result is a supply deficit that has skyrocketed prices by up to 300% for some components, forcing manufacturers like Xiaomi to warn that our next mobile will be more expensive. Others like Micron have not brought good news either: in fact, the manufacturer closes its Crucial consumer division to focus on the lucrative data sector. Dell and Lenovo raise prices, Apple freezes. The first chip to fall has been Dell. According to industry reportsthe company plans a price increase of 15-20% this month, while Lenovo has begun to warn its customers of imminent increases for early 2026 precisely due to the DRAM shortage. But the most striking thing is not the general increase, but the cost of the expansions. Dell is currently charging a surcharge of $550 for going from 16 to 32 GB of RAM in some of its XPS laptops, a figure that easily exceeds the $400 that Apple asks for the same jump in its MacBook Air. Bounce effect and an exception. The current situation has led to paradoxes never seen before: the traditionally expensive Apple maintains its prices stable (for the moment and thanks to already high margins), while the PC world suffers from market volatility. The Framework Modular Laptop Manufacturer He took the opportunity to point out the play: denounces that Dell’s prices are “abusive” and highlights that they charge 85% less for the same memory upgrade. However, even they warn that their cheap inventory will run out sooner rather than later. A future of pressured margins. Although Lenovo is well positioned to weather the storm thanks to its scale, financial analysts They warn that the rise in memory prices threatens their margins and end-user demand for the next 12-18 months. With Samsung and SK Hynix refusing to increase production To avoid a new bubble, it seems that the industry has entered a phase where paying premiums for RAM will be the new normal. This makes Apple’s historical “dunks” seem, ironically, like a refuge for its stability. Cover image | Composition with images of Applesfera and Andrey Matveev for Unsplash In Xataka | We have been assembling computers in the same way for many years. The RAM memories of the future promise to change that and more speed

Google has managed to integrate Apple’s AirDrop into Android. Without the help or permission of Apple

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Google has announced that Quick Shareyour file transfer system on Android, now also works with Apple’s AirDrop. The users of a Pixel 10 They can send and receive files directly from iPhone, iPad and Mac without intermediaries or servers. Support is two-way and works when the Apple device activates “Everyone for 10 minutes” mode in AirDrop. The Pixel detects the iPhone as an available destination, the user accepts the transfer and the connection is established directly. Ta-da. The turn. Apple has not participated in the development. Google has confirmed that it has implemented this feature on its ownwithout your collaboration. “We have achieved it with our own implementation,” they said from Google. This contrasts with other recent interoperability advances between both platforms—messaging RCS or the unknown tracker alerts— where there was coordination. Between the lines. Google appears to have reverse engineered AWDL technology (Apple Wireless Direct Link) that underpins AirDrop. Although it is proprietary, it relies on open standards such as Bluetooth and Wi-Fi Direct, which makes it technically possible to implement unauthorized support. The company has developed the feature using Rust, a programming language considered more secure against vulnerabilities. It also hired NetSPI, an independent security firm, to validate the implementation. His assessment: the system is “notably more robust” than other solutions in the sector. The threat. Apple may end up blocking this functionality and in fact it is a very likely scenario given the history. In 2023 closed Beeper accessan app that allowed iMessage to be used on Android through reverse engineering. But the context has changed. Google is much bigger than Beeper. In addition, Apple now has greater regulatory pressure than then around anti-competitive practices, both in Europe and the United States. Yes, but. The current implementation only works in “Everyone for 10 minutes” mode. AirDropless convenient than the “Contacts Only” mode. Google has expressed its willingness to collaborate with Apple to enable that mode. The feature starts exclusively on the Pixel 10, although Google has promised to expand it to more Android devices. At stake. This move attacks one of the elements of Apple’s walled garden that most frustrates cross-platform users. If Google manages to maintain this operational compatibility, it erodes another barrier to change. If Apple takes it down, it reinforces the narrative of monopolistic practices just as regulators take a closer look. In the coming weeks we will surely hear about this case again. In Xataka | Privacy was Apple’s ace in the hole in the age of AI. Google just took it away Featured image | Google

Neither iPhone Air, nor iPhone 16 Plus. Apple’s big mobile with the best price has a Mediamarkt offer

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Apple’s new generation of mobiles has ended the iPhone Plus. If we want a mobile larger than the iPhone 17we need to turn to iPhone Air or al iPhone 17 pro maxunless we decide to buy a Mobile from the previous generations. The iPhone 16 Plus and iPhone 16 Pro Max They still have somewhat expensive prices if we compare them with the new generation, but the iPhone 15 Plus Yes, it has dropped enough price to be interesting. Mediamarkt has it for 899 eurosalthough it will only be offer until September 24 at 09:00 hours and is only available in green. The price could vary. We obtain commission for these links Mediamarkt had never had it so cheap In this sense, the iPhone 15 Plus Right now it is one of the best purchase options if we look for a large screen mobile inside the Apple catalog. Obviously it is not the best in terms of benefits, but it is if we take into account the quality-price ratio. The iPhone 15 Plus comes with a screen Super Retina XDR OLED of 6.7 inches And inside we find the Apple A16 Bionic chip. It is water and dust resistant (IP68 certification), your operating system will be updated until 2030 and comes with 256 GB of internal storageso it is not about its most basic configuration. It has Face ID and Dynamic Island, its battery is larger than that of the iPhone 15 and has a good photographic section: on the front comes with a 12 MP True Dept camera, while from the rear it comes with a 48 MP Main Chamber and with an ultra wide angle of 12 MP. You may also interest these accessories for the iPhone 15 plus Spigen Liquid Air compatible with iphone 15 plus – matt black The price could vary. We obtain commission for these links Spigen Glas.tr Ez Fit Protector for iPhone 16 Plus, iPhone 15 Plus, 2 units, easy installation, high definition, hardness 9h The price could vary. We obtain commission for these links Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Iván LinaresApple In Xataka | Best iPhone. Which to buy and recommended models based on budget, tastes and quality price In Xataka | The best mobiles, we have tried them and here are their analysis

The arrival of the iPhone Air has changed everything. Guide to choose perfect iPhone in Apple’s new family

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Apple has presented new iPhone, four to be exact: iPhone 17, iPhone Air, iPhone 17 Pro and Pro Max. Unlike other years, alignment has changed. The novelty is that The Plus model tells us goodbye and the new iPhone Air arrives instead. Let’s see how the iPhone family looks after launch. iPhone 17: The always base model iPhone 17 The dry iPhone. Is the successor of iPhone 16 and maintains the usual spirit: a more content size and double camera. It is the iPhone for those who do not need the triple camera or the most powerful processor. This year the iPhone 17 wins points because its screen finally adds to the 120hz, something that so far away further away from its older brothers. It is made of aluminum and, to protect the screen, it has the new Ceramic Shield 2 which is up to three times more scratch resistant. It arrives in five colors; Black and white for the most traditional and three more casual tones (lavender, green and blue). Its price starts from 959 euros For the 256GB version. iPhone Air: The new class comes wearing Tipazo iPhone Air Is The great novelty This year. After The failure of the ‘mini’ modelsApple tested the opposite: an iPhone ‘plus’ that bet on a much larger screen. The formula has not set and the iPhone Air is the new Apple attempt to sell us a fourth iPhone. As with the macbook air, The iPhone Air claim is thinness. Specifically, it measures 5.6 millimeters thick (with the exception of the camera module, where by the way Apple has managed to put practically the entire hardware) and weighs 165 grams. The iPhone Air is for those who want the most exclusive design, even at the expense of making certain sacrifices. It only has one camera and, although the figures of autonomy are not as disastrous as it was rumored (27 hours of video playback), the fact that Apple announced an external battery specially designed for this model leaves us with enough doubts. Another important factor is that It has no physical sim, So if you decide to go for the new ultradelgated iPhone, It is time to hire an ESIM. The iPhone Air arrives blank, gold, sky blue and black and its price starts from 1,219 euros For the 256GB version. This is 260 euros more expensive than the iPhone 17, but 100 euros cheaper than the iPhone 17 Pro. iPhone 17 Pro and iPhone 17 Pro Max: For the most demanding iPhone 17 Pro Max and iPhone 17 Pro If you are looking for the best experience, especially at the photographic level, you have to go for a Pro. They have a triple camera that, in addition to the wide angle, also include a teleobjective that reaches 8 increases. They also have the Apple A19 Pro processor with steam camera to avoid and carry Ceramic Shield 2 both in the front and rear. What model choose? It will depend on the size you prefer (6.3 or 6.9 inches) and also the budget. The iPhone 17 Pro Max Cuesta 1,319 euros and the iPhone 17 pro max 1,469 euros In the 256GB versions, that is 150 euros apart. A point to keep in mind is that, in addition to the screen size, the Pro Max also has more battery. iPhone 16 and 16 Plus: last year’s models still have a lot to say iPhone 16 Plus and iPhone 16 As usual, Apple keeps the iPhone 16 and iPhone 16 Plus on sale one more year. Although they are models with a year old, they are still two very interesting options For those who want to pay less, whenever he does not mind giving up some novelties. The main and most important is the soda rate. In the new models it is already 120Hz, but on the iPhone 16 it was still 60Hz. They also have the chip last year (Apple A18) and the ultra -angular chamber was still 12 megapixels. The output prices are 859 euros for the iPhone 16 and 959 euros for the iPhone 16 Plus, 100 euros reduction. iPhone 16E: The “Cheap” iPhone iPhone 16E Although he was not part of the presentation of September 9, the iPhone 16E It is still selling on the Apple website so it is part of the family. Is the successor of iPhone se And the first of its kind that bets on a Front without button where the screen is the protagonist. Of course, there is no dynamic island but the Notch Classic of previous models. It makes some concessions such as that it only carries a camera or a smaller screen. Is The iPhone for those looking for the most affordable model. However, with a price of 709 euros For the 128GB, it is not exactly cheap, especially if we compare it with the previous ones, whose price was around 530 euros. Specifications of the entire iPhone family iPhone 17 iPhone Air iPhone 17 Pro IPhone 17 pro max iPhone 16 iPhone 16 Plus iPhone 16E screen 6.3 inches 2,622 x 1,260, 460ppp Brightness up to 3,000 nits Promotion 120Hz True Tone, HDR Dynamic island 6.5 inches 2,736 x 1,260, 460ppp Brightness up to 3,000 nits Promotion 120Hz True Tone, HDR Dynamic island 6.3 inches 2,622 x 1,260, 460ppp Brightness up to 3,000 nits Promotion 120Hz True Tone, HDR Dynamic island 6.9 inches 2,868 x 1,320, 460ppp Brightness up to 3,000 nits Promotion 120Hz True Tone, HDR Dynamic island 6.1 inches 2,556 x 1,179, 460ppp Brillo up to 2,000 nits True Tone, HDR Dynamic island 6.7 inches 2,796 x 1,290, 460ppp Brillo up to 2,000 nits True Tone, HDR Dynamic island 6.1 inches 2,532 x 1,170, 460ppp Brillo up to 1,200 nits True Tone Notch processor Apple A19 Apple A19 Pro Apple A19 Pro Apple A19 Pro Apple A18 Apple A18 Apple A18 storage 256GB 512GB 256GB 512GB 1TB 256GB 512GB 1TB 256GB 512GB 1TB 2 TB 128GB 128GB 256GB … Read more

iPhone Air, iPhone 17 and 17 Pro, Apple Watch Series 11, Airpods Pro 3 and all the News of Apple’s Keynote

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Apple’s “Awe Awe Dropping” event has just finished and, as always, the information is abundant. The iPhone Air has been the star of the day, but it has not arrived alone. The Cupertino company has taken the opportunity to teach more products. In this summary you will find everything Apple has presented on Tuesday in a single glance. We have organized each announcement so you can follow them without losing detail and, if you want to deepen, at each point you will have direct links to learn more. iPhone Air: An absurdly thin proposal Design and screen: degree titanium 5, only 5.6 mm and very light, Ceramic Shield 2 in front and Ceramic Shield back for greater resistance; SUPER RETINA XDR 6.5 inches with promotion up to 120 Hz and up to 3,000 nits. Chambers: main sensor 48 MP Fusion with Quad-Pixel and TV 2 × optical; New Center Center Stage 18 MP with a square field, Dual Capture and 4K60 Dolby Vision recording. Chips and connectivity: A19 PRO next to N1 and C1X; N1 enable Wi-Fi 7 and Bluetooth 6, C1X is up to 2 × faster and consumes 30% less energy. Battery and software: autonomy for the whole day thanks to internal architecture and adaptive power mode in iOS 26; iOS 26 incorporates Apple Intelligence and translation and visual intelligence functions. Colors, storage and availability: Space Black Finishes, Cloud White, Light Gold and Sky Blue; 256 GB, 512 GB and 1 TB; From 1,219 euros. iPhone 17 Pro and 17 pro max: Premium functions, premium price Design and screen: Unibody of Aluminum 7000, space for more battery, available at 6.3 and 6.9 inches, Ceramic Shield 2 in front and behind, promotion 120 Hz and up to 3,000 nits. Professional cameras: three 48 MP Fusion (Main, Ultra and Tele), Tele 4 × and Tele 8 × Optic the longest on an iPhone, new Center Center Stage 18 MP, Raw, GenLock and Dual Capture for filming prores. Chips and connectivity: A19 Pro with CPU 6 nuclei and 16-core Neural Engine, N1 for Wi-Fi 7 and Bluetooth 6, C1x Modem more efficient; Apple speaks of up to 40% more sustained performance. Battery and software: greater autonomy by architecture and steam chamber for thermal dissipation, load 50% in 20 minutes with an optional adapter; iOS 26 brings Apple Intelligence, Live Translation and News for Video and Games. Prices and Availability: Deep Blue Finishes, Cosmic Orange and Silver; 256 GB, 512 GB and 1 TB in Pro, Pro Max add 2 TB. From 1,319 euros for the PRO, and from 1,469 euros for the Pro Max. iPhone 17: The essential Design and screen: Unibody with contoured edges, 6.3 inches Super Retina XDR, Promotion 120 Hz and Ceramic Shield 2, up to 3,000 Nits. Chambers: 48 MP Fusion Rear system with TV 2 × Optic and Ultra 48 MP, Center Stage 18 MP, Dual Capture and Video Dolby Vision. PERFORMANCE: A19 with faster CPU and GPUs and neural accelators integrated, support for local and N1 for Wi-Fi 7 and Bluetooth 6. Battery and software: up to 30 hours of video playback according to Apple, load 50% in 20 minutes with optional adapter and iOS 26 with Apple Intelligence. Colors, storage and availability: Black, Lavender, Mist Blue, Sage and White; 256 GB and 512 GB; From 959 euros. Apple Watch Series 11: Turning the most popular smart watch Health: hypertension notifications that analyze 30 days of data and Sleep Score that scores sleep quality Battery and resistance: Up to 24 hours of autonomy, 15 minutes of load give about 8 hours, Ion-X with 2x ceramic coating more resistant and titanium sapphire crystal CONNECTIVITY AND SENSORS: 5G Cell, Redesign Antenna and ESIM, more Health Monitoring and Workout Buddy with Apple Intelligence Software and Limitations: Watchos 26 premieres Workout Buddy, gestures and new spheres; The hypertension function is pending regulatory approval and will reach 9 and subsequent series Colors, sizes and price: Aluminum in Space Gray, Jet Black, Rose Gold and Silver, Titanium in Natural, Gold and Slate; 42 mm and 46 mm; From 449 euros. Apple Watch Se: The entrance clock graduates and opens a new level Health: Sleep Score, retrospective ovulation estimates, apnea notifications and doll temperature sensor Screen and load: always-on display, 18-hour autonomy and fast charging that gives about 8 hours with 15 minutes or ~ 80% in 45 minutes S10 and gestures: S10 allows Siri on the device, double touch and wrist gesture, Voice isolation and audio reproduction from the speaker CONNECTIVITY AND FAMILY: 5G Cell, ESIM and functions for children with Apple Watch for Your Kids, more security and parental control Sizes, colors and price: 40 mm and 44 mm in Midnight and Starlight, from 269 euros. Apple Watch Ultra 3: The most advanced Apple for those who are looking for the best Screen and drums: the largest screen on an Apple Watch with LTPO3 and ALWOS-on 1 Hz, up to 42 hours and 72 hours in Low Power Mode Satellite and connectivity: Bidirectional communications via satellite for SOS, messages and Find My, two years free, in addition to 5G and redesigned antenna Health: Hypertension notifications and Sleep Score as new health signals, function subject to regulatory approval and available in compatible models Sport and sensors: more precise GPS, advanced metrics for running and cycling, recreational diving support and workout Buddy with Apple Intelligence Finishes, price and availability: natural and black titanium. 899 euros. Airpods Pro 3: An improved experience that goes beyond sound ANC AND SOUND: Active Noise Cancellation up to 2 × more effective than Airpods Pro 2 and 4 × vs the original, Adaptive EQ and new multiport acoustic architecture Adjustment and resistance: smaller design with foam tips in five sizes including XXS for better fastening, IP57 Sweat and water resistant Sensor and training: PPG sensor for heart rate in training and monitoring of more than 50 types of exercise, integration with the fitness app and workout Buddy Autonomy and translation: Up to 8 hours of reproduction … Read more

The vision vision want to succeed where Apple’s vision failed. At the moment they do it in the most important: the weight

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The living Chinese manufacturer is anniversary, and to celebrate it has just presented in China a surprise and very promising product: its new mixed and augmented reality glasses, the LIVE VISION Discovery Edition. This launch involves the debut of this manufacturer in a category that will be encouraged a lot in the coming months, but makes it ahead of its competitors in the Android market, especially to the Google/Samsung Alliance. But it also does it with an argument of the most striking: the weight. More compact, lighter, more comfortable? Thus, we are facing glasses that are clearly inspired by the Vision Pro of Apple and that are very similar both externally and in their benefits, but that exceed them in that section notably. Thus, Apple’s glasses weigh between 600 and 650 grams depending on the band and adjustment pad, but These vision weigh 398 grams and are 26% more compact In dimensions “that the average of the industry”, say its creators, probably referring precisely to the Apple model. Live they say that these glasses are the result of four years of development and in their design they have taken into account comfort when wearing them for long sessions. Live have taken into account the pressure that the glasses exert in lasting sessions: no marks around the eyes after 30 minutes of use, their creators say. We already saw how the options of bands and adjustments of the Apple Vision Pro were not optimal – they had to get an optional to solve the complaints – and in fact after prolonged sessions it is normal to end a mark around the eyes due to the pressure exerted by the glasses on the face. That weight is really surprising, especially considering that for example, Apple’s vision are located at 600-650 g. With the vivid vision that problem seems to have disappeared and the manufacturer offers four light sealing sizes and eight padded options to try to guarantee maximum comfort in both long sessions and if we move with the glasses. The operating system that governs these glasses is Originos Vision, which offers an interface similar to the one we had already seen in the vision pro and on Android XR. Before us, a series of icons appear for which we can move thanks to the “millimeter precision ocular monitoring” (1.5º), as they point out. The ORIGINO VISION OPERATING SYSTEM INTERFACE is the one that both the Apple and Android XR vision. The gesture control system with the fingers also seems promising, and as Vivo allow 26 degrees of freedom in fingers, while the vertical monitoring range is 175º. The handling of glasses is therefore theoretically identical to that of Apple’s vision. The quality of the screens is also really promising, because it has Micro-Oled 8K dual screens with a 94% DCI-P3 coverage and a deltae chromatic precision

Nothing already starts sitting at Apple’s table. At least if we look at the price of your last phone (3)

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Nothing Phone (3) will have a departure price that starts from 799 euros, a significant difference if we look back with the Phone (1) of 2022. Our partner Ricardo Aguilar could try it in Londonand although he highlighted its multiple and interesting facets such as the new Glyph Matrix, its transparent and alternative design already marks the house, and the peculiarities of its software, there is also a conversation that we have not been able to overlook: the price jump and what this means for the future of the brand. Different, but not in price. When Carl Pei founded nothing in 2021his speech was crystalline: “We want to make exciting technology again.” This is a declaration of intentions and, in my opinion, quite successful, especially if we take into account the short – but intense – travel of the brand. The firm began to be based on a basis that surely you have also thought: the smartphones have become bored. After the launch of his first terminal, Nothing made it clear that we do not have to go through the 1,000 euros ring to find an exciting phone to use and solid specifications (although signatures like Xiaomi have also reminded us of it excellently all these years). The Nothing Phone (1) arrived for 469 euros with a clear proposal: good technical file, differential design and accessible price. A rebel telephone that directly challenged the status Quo de Cupertino and the rest of the sector giants. A fast climb. However, Nothing seems to be testing its users about their prices tolerance. The trajectory of its devices to date regarding the price says it all: the Phone (1) started in 469 euros positioning as a premium mid -range, the Phone (2) It rose to 649 euros, already entering high -end territory, and now the Phone (3) reaches 799 euros, practically at the most expensive flagship door on the market. In just three generations, Nothing has traveled 330 euros on the rise, a climb of 70% that places it to stone shot of an iPhone 15 or a Galaxy S24 (mobile phones of last generation, everything must be said). OnePlus syndrome. The parallelism with the previous business adventure of Pei is inevitable. OnePlus began in 2013 with the motto “Never Settle” and a OnePlus One at 299 dollars that promised flagship specifications at the price of mid -range. Pete Lau and Carl Pei then sold the concept of “Flagship Killer”, the mobile that would wobble Samsung and Apple from below. Seven years later, the OnePlus 9 Pro cost 909 euros, little less than a iPhone 12 Pro. The brand had completed its transformation: as an affordable disruptor to a premium player. Nothing seems to follow a similar road map, even with a higher climbing speed. Range fragmentation also reproduces this strategy millimeter. OnePlus created the Nord series to maintain a medium -end presence while raising the prices of its main series. Nohing has done the same: Phone for the high range, Phone ‘A’ For the medium-high, and CMF For cheaper devices. This segmentation allows to maintain the narrative of “accessibility” while the original positioning is progressively abandoned. The first and true flagship. Nohing justifies the price jump with undeniable technical improvements. The Phone (3) incorporates the Snapdragon 8s Gen 4, a completely redesigned cameras configuration, or the innovative Glyph Matrix with circular micro-read screen. It also maintains distinctive elements such as its transparent design and a software experience that effectively differs from the rest. For Nothing it is The first and true flagship. The crossroads of identity. Nothing is at a turning point. He has demonstrated technical capacity to create competitive and visually distinctive products, but with his main range of devices he faces the risk of being trapped in anyone’s land: too much face to be the rebel alternative, too much niche to compete face to face with Apple and Samsung. The market has already seen this film with OnePlus, which after years of innovation and price escalation, It ended up being absorbed by OPPO and losing much of his original identity. Having an already defined and consolidated strategy, Pei abandoned OnePlus with the desire to direct a more creative approach in Nothing. In fact, the devices that until now has launched the company are the clearest example of that yearning for wanting to flash in a predictable industry and with symptoms of continuity. And now what. The market response to Phone (3) seems to be decisive for the future of Nothing. The firm maintains that it is its first and true flagship, with very complete specifications and a price that is still slightly below the proposals of the high range of Apple or Samsung. The success of this terminal can determine if the direction that Nothing has chosen has been the successful. Although well, everything must be said that It is not the only market in which you have set foot. Cover image | Nothing In Xataka | If the question is how good a European mobile can be, the answer is the Fairphone 6

A fifth of Apple’s annual benefit is at risk of disappearing overnight

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Apple had a big week a few days ago with the WWDC 2025. His most important event of the year, with the permission of the presentation of the iPhone, caught him at a critical moment for the turbulence crossed by AI, but resolved with a much more solid presentation than we expected. At 4,500 kilometers from there, a Washington judge deliberated about a decision that could be a drama for the company’s finances. Amit Mehta, the magistrate, He is studying to prohibit the payments that Google makes to Apple for keeping him as a default search engine in Safari. Why is it important. That check amounts to 20,000 million dollars a year and represents 20% of the income of Apple’s ‘services’ division, the second most important. And being a clean income, without operational costs, also represents around 20% of Apple’s annual net profit. The background. Mehta already ruled that Google violates antitrust laws With these agreements, preventing other competitors from accessing the privileged position in Safari. Now consider several measures to correct this, from forcing Google to share data with rivals to force Chrome’s sale as an independent product. Eliminate the agreement with Apple It would be very direct. There is a reading between the lines to the agreement: it is the form that Google has to deter Apple that it throws its own search engine. A direct and large payment that compensates for giving up its vertical integration. In figures: Apple’s services grew from 85,000 to 96,000 million in 2024. Without the agreement with Google, I would suddenly lose a fifth of its annual net benefit. There is no short -term alternative to replace 20,000 million with 100% gross margin. The threat. Precisely that: not finding a substitute that approaches what Google pays. No one monetizes searches in such a massive and efficient way. It seems very unlikely that Microsoft dedicates such a check to boost bing. And the scale is far from Openai’s possibilities, which already loses a lot of money a year to risk an amount that does not have in position yourself as a search engine. Yes, but. A final judicial decision could take years to materialize. The cause, of course, are the appeals. The judge has anticipated that eliminating the agreement would be a last resort if other measures do not work. And Google will also challenge any resolution that arises from the process. Between the lines. For Google, losing the default position in Safari would not be ideal, but financially would win by recovering those 20,000 million annually. Apple, on the other hand, would lose its main growth engine just when you need it most to reduce its dependence on the iPhone. The following if you reach a stage like this would be a very likely Apple’s own search engine with which to try to create a 20,000 million business a year … or as close as possible. Outstanding image | Alexander Gray in UnspashMockuuups Studio In Xataka | Tim Cook promised them very happy expanding to Apple thanks to China. The reality is that China has ended up conquering Apple

Liquid Glass, iOS 26, Macos Tahoe, Watchos 26, the new Games app and all the news left by Apple’s WWDC 2025

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Apple has chosen the WWDC 2025 To launch a clear message: its ecosystem needed deep reorganization. And he has done so starting with the most visible, such as design, and extending to the most structural, including the name of its operating systems. Next we review all the news that Apple has presented in this WWDC 2025. From the most obvious visual changes to the most discrete functions, everything you need to know is here, well organized so you can consult it at a glance. A total redesign: This will look like the entire Apple ecosystem Liquid Glass arrivesa new translucent material that reflects and refracts the environment, providing visual depth in real time. This design extends to iOS, iPados, macos, watchos and tvos, with new icons, floating controls and adaptive navigation bars. Blocking screens, desks, docks and key interfaces such as camera, safari or Apple Music now offer a renewed (and more coherent) experience. iOS 26: More personal, smarter, more connected iOS 26 Combine the visual redesign with integrated artificial intelligence functions. Apple Intelligence allows you to translate messages in real time, suggest events and create visual content with Genmoji or image playground. Telephone and messages are updated with spam detection, call management and surveys suggested by IA. Carplay improves your interface and adds fixed conversations, widgets and compact view for calls. Apple Music incorporates letters, automatic mixtures and personalized musical suggestions. Apple Games: The new center to play throughout the ecosystem Apple Games It is the new app dedicated to gaming with social functions, catalog organization and connection with Apple Arcade. Group all games installed on the user’s devices, whether own, Apple Arcade or Game Center. It offers rapid access to recent games, markers, achievements and active events. Integrates social functions such as shared rankings, challenges between friends and monitoring of progress. It is available in iOS 26, Ipados 26, Macos Tahoe 26 and Visionos 26, with design adapted to each platform. In macOS y Visionos includes Game Porting Toolkit 2, with improvements for developers who want to adapt games to Apple Silicon. Watchos 26: Intelligent motivation and more control from the wrist Watchos 26 Win in customization, intelligence and comfort with key improvements to train, communicate and manage every day. Workout Buddy USA Apple Intelligence to offer motivating messages during training. The apply app and includes musical suggestions adapted to the type of exercise. Real -time translation comes to messages and new conversation funds synchronized with the iPhone. A new doll rotation gesture allows you to rule out notifications without touching the screen. The APP notes, accessibility improvements and new telephone functions complete the update. Tahoe Macos 26: More fluidity, more automation and more game Tahoe macOS 26 It opens a clearer interface, intelligence distributed throughout the system and a firm bet for gaming. The telephone app arrives at the MAC with functions such as call filter and Hold Assist thanks. Spotlight is redesigned to execute actions, activate shortcuts and look for content more efficiently. Apple Intelligence Power shortcuts, translates into real time and allows automating complex tasks. The new Apple Games app organizes the user’s catalog and allows you to play without leaving the environment with Game Overlay. Safari, messages, facetime and photos are updated with visual improvements, new functions and more content control. Visionos 26: One more step towards a more fluid mixed reality The Vision Pro system continues to evolve with improvements focused on navigation, performance and shared use. It is now possible to place apps in space and leave them fixed even when the device goes out, to resume them exactly where they were. People in SharePlay, which allows you to see realistic avatars of other users during a shared session is incorporated. The new travel mode allows you to use the vision in trains, adapting the experience to moving environments. VISIONS 26 Enter simpler and more precise gestures to control the interface without the need to move the head or hands both. Images | Apple In Xataka | How to install the beta for developers of iOS 26, iPados 26 or Watchos 26 In Xataka | Apple believed to have an excellent plan to deploy its AI in China. He is going as good as everything else in China

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