2,300 years ago Plato already knew what to do with social networks

“This invention will produce forgetfulness in those who learn it, because they will not exercise their memory: they will trust in the external, not in themselves.” These words are not from a neuroscientist talking about artificial intelligence, nor from a politician regulating social networks. They are from Thamus, king of Egypt, who 2,300 years ago, in Plato’s ‘Phaedrus’, argued that any technology that helps remember ends up weakening. He was talking, of course, about writing. But, curiously, the arguments are so current and relevant that they could have been stated today: banning social mediaFor example. And this is the interesting thing. What was Plato’s argument? The quote, as I say, is from the end of the Phaedrus. There appears the call ‘myth of Theuth and Thamus‘: the god Theuth presents writing as a fantastic technology that would improve memory and Thamus, in contrast, responds that what will improve is forgetting. Although it is usually brought up in the context of classical disputes about whether writing is good or bad, the truth is that the good Plato’s argument is a little more subtle: what he is interested in confronting is rather the difference between internalized and practical knowledge, on the one hand; and the knowledge that, even though it is easily available (thanks to writing), has not left a mark on the subject. That is, Plato does not contest writing. He was, rather, describing a pattern: each cognitive technology reconfigures the skills we practice and those we don’t (and therefore let atrophy). ‘Cognitive offloading’. That is the ‘word’ that, from certain areas of cognitive science, is used to download mental work. They can be using notes, to-do lists, calendars, GPSs or search engines… it doesn’t matter, the phenomenon is very similar to what Plato commented on. The available evidence tells us that, in effect, there is a trade-off: Using these systems improves immediate performance (as Theuth argued), but can reduce deep learning (as de Thamus argued). And it makes sense. When we know that something will be accessible, the tendency is memorize its content less and dedicate those resources to memorizing where to find it. In other words, it changes what we do with those resources we have to try to make their use as efficient as possible. In fact, in the same way we have to recognize that this has problems (especially with content that is fundamentally important), but it also has benefits. This ‘resource release’ allows us, for example, learn new things. PlatoGPT. The issue is always very similar: new technologies trigger moral panic in society and then, with hindsight, we see if they were right or wrong. That is to say, we have been in a very long war between early-adopters and late-adopters for 2,300 years. Now it’s up to artificial intelligence and Plato’s reflections are good. Above all, because they help us see AI as something that goes beyond “a tool”: it is a complete system of incentives that pushes us to improve certain skills and atrophy others. The key is whether those skills that we atrophy are necessary for something else. “Put doors on the field.” A few years ago, the philosopher Antonio Diéguez visited us and explained that the idea that technologists repeat so much that “you can’t put doors on the field” was somewhat problematic. Of course you can. It has a cost, it is true; But there is also a risk of being uncritical with all the technologies that knock on our door. We have learned it the hard way in recent years. We live in strange times when nobody knows anything about the social impact of new technologies. But what is clear is that this should not confuse us and make us believe that we cannot know anything about it. Yes we can, yes we can. It’s more. As Plato said, it is our obligation to know. Image | Raphael / Robin Worral In Xataka | Why being a teenager has always been shit and in the age of social media even more

Cars will drive underground in 2026

Madrid is about to complete one of its most ambitious works, which has been disrupting traffic and surrounding homes for some time. The burial of the A-5 This Monday it reached a key milestone by connecting two sections of the tunnel that were being excavated independently. The good news for drivers: before the end of 2026 They will be able to circulate through the tunnel. And for the residents of the southwest of Madrid, the City Council will put out to tender this month the works that will convert the surface into the promised great green promenade. What has happened? This Monday an excavator broke the earth wall that separated two underground galleries under Villamanín Street, thus joining two sections into a continuous 1.3 kilometer tunnel. The cale, which is what the operation that has been carried out to achieve this is called, will be repeated until completing the total 3.8 kilometers of the burial. So far, 2.1 kilometers have been excavated along the entire route, as confirmed by the City Council. The deadlines are maintained. The mayor of Madrid, José Luis Martínez-Almeida, guaranteed that “before the end of the year it will be possible to circulate” through the tunnel, thus fulfilling the initial forecasts despite the meteorological difficulties. According to Almeida, this January “it rained twice as much as in January 2025”, which has complicated the work. The schedule seems to be going intact, with 600 workers and 400 machines working daily in the area. It should also be noted that the project has progressed mainly underground, which has protected the work from the rains. What happens to the surface. This February the contract to develop the Paseo Verde del Suroeste will go out to tender, with an approximate budget of 75 million euros. The mayor advertisement that the surface works will start in November, when traffic already circulates through the tunnel, with the intention of creating 80,000 square meters of green areas. The goal is for residents to be able to walk through at least one of their gardens in spring 2027. Union. The works aim to eliminate a physical barrier that has fragmented neighborhoods such as Lucero, Campamento, Batán and Aluche. In this way, the objective is that the tens of thousands of cars that circulate daily on the A-5 can do so underground, while residents can cross from one side to the other without the need for underpasses. The Madrid City Council considers this work “the most emblematic that is being done in the city since the burying of the M-30”, according to counted Almeida. The next step. The priority of the work now is to complete the excavation of the tunnels, scheduled for April, followed by the installation of ventilation systems, emergency exits, cameras and extractors. The Consistory has guaranteed that no further traffic detours will be necessary until the end of the works. In fact, some of the current ones are going to be eliminated, such as the curved detour of the Amusement Park that was already eliminated on January 14, and those of Yébenes, Boadilla and Batán, which will be eliminated in the summer. Technique. Just like share Since 20 Minutes, the project uses the ‘cut and cover’ method, which allows it to work in parallel both underground and on the surface. First the retaining walls were built using piles, then the slabs that cover the tunnel were installed (already 83.5% completed), now excavation is underway under these slabs and, finally, the surface will be urbanized while the tunnel is given its final finishing touch. And now what. The City Council is already working on drafting a second phase that contemplate bury another additional 700 meters to extend the tunnel to Cuatro Vientos. This expansion should go “in parallel with Operation Camp,” according to the mayor, although it is still in the preliminary project phase. In Xataka | Madrid wants to put 110,000 tons of weight on the M-30. And the challenge is not technical: it is not to collapse the road

The Government applauded Repsol’s discounts in the midst of the gasoline crisis. Competition the fine now with 20.5 million for them

February 2022. Spain is still suffering the economic consequences of the coronavirus crisis. After two years with workers suffering ERTES, Russia invades Ukraine and a war breaks out that we continue to suffer four years later. Immediately, the economy of the entire continent is reeling. Basic products skyrocket in price and, among them, fuel enters a runaway inflationary race. One that, in turn, once again raises the prices of basic products. February 3, 2022 we counted on Xataka that gasoline was more expensive than ever. We paid 1,538 euros per liter. 24% more than the previous year. In summer we were close to two euros per liter. By then the Government had launched its action plan. After a transport strike and with France applying state aid to the purchase of gasoline, the State began to subsidize with 20 cents/liter the purchase of fuel for all drivers. The measure only proved to be a plug through which water leaked. In summer the most pessimistic voices already pointed to a price of up to three euros per liter in gasoline. The pump price, fortunately, did not reach that point. In fact, that same summer another war began. This time at the service stations. And although the price of gasoline continued to rise to the point that at the till We were paying 1.80 euros for each liter again, The big oil companies brought out all their weapons: points cards, temporary discounts, loyalty plans… Movements that hid something that the CNMC already warned about that same summer: the big oil companies were getting rich. Now, it is the same CNMC that has made a decision: to fine Repsol 20.5 million euros. Abuse of power against competitors The CNMC has confirmed a sanction of 20.5 million euros to several Repsol Group companies and punishes them with disqualification from participating in public contracts for six months on the understanding that they abused their position of power to narrow profit margins with the intention of driving competitors out of the market. Competition defends that the discounts applied during the year 2022, which at the time were applauded by the Governmentthey narrowed the profit margins in the sale of fuel to the point of preventing companies selling low-cost fuel from competing on equal terms. The CNMC alleges that “competition law requires that companies in dominance position are especially responsible for not restricting competition. They assure that after various complaints they went to the Repsol Group service stations at the end of 2022 and that at the end of 2023 They initiated the disciplinary proceedings with the information collected. In the investigation. The behavior of Moeve, then Cepsa, and BP was also analyzed. However, only Repsol has been sanctioned. From the company, they point out in Five Daysassure that they will appeal the fine while arguing that “it is the first time in the history of national and community competition law that the CNMC sanctions a company for applying discounts.” Those days of 2022 were marked by the role of the oil companies. In April, when the State began to apply the discount of 20 cents per liter of fuel, low-cost operators They threatened to strike because they understood that the money they had to put out of their own pocket (of the 20 cents/liter, five were borne by the operator) destroyed their profit margins. Later, the CNMC confirmed that the companies in charge of supplying fuel were obtaining a juicy profit with the increase in fuel prices, to the point that their profit margins had widened despite having to put money in to subsidize fuel, with record gross margins. Now, the entity in charge of ensuring competition points out that Repsol also took the opportunity to try to sweep away the competition. It will have to be Repsol that manages to demonstrate that it did not act in this way and as the CNMC defends. Photo | Repsol In Xataka | For the first time, electrified cars are outselling gasoline cars. It is the beginning of the inevitable

has 31.5 million reasons to do it

Public television has renewed David Broncano’s contract until the end of 2028 with an investment of 31,555,572 euros for two new seasons of ‘La Revuelta’, as confirmed The Confidential and The World. The RTVE Purchasing Committee approved the renewal in December 2025, eight months before the current contract expires. The figures. The new agreement increases the budget per season by 1,701,651 euros (from 14,076,135 to 15,777,786 euros per course) and sets the average cost per program at 98,611 euros, compared to 87,975 in the initial contract. The operation ensures the permanence of the presenter on La 1 during the next electoral period and guarantees its continuity even if there is a change of Government after the general elections. Each program will cost 10,646 euros more than in the current season. Early renewal. The deal was closed with unusual speed. RTVE sources explain that they have dispensed with waiting for the end of the season, which is usual in this type of negotiations, and the renewal has been processed when there are still eight months left on the contract, since the presenter has signed his current agreement until September 2026. The operation includes about 160 episodes per season, from Monday to Thursday, with a duration of between 70 and 80 minutes each. The contract establishes a guaranteed minimum of 155 deliveries per course, with the possibility of expanding through addendums if RTVE requires it. In the first season, 159 of the 160 planned were broadcast. Who is behind. The production companies El Terrat (from Mediapro Studios) and Encofrados Encofrasa (the company of Broncano, Ricardo Castella and Jorge Ponce) will continue to lead executive production. The agreement maintains the technical conditions: false live broadcast, with the option of broadcasting live due to the needs of the network and prior agreement with El Terrat. The presence of David Broncano as driver and Jorge Ponce and Ricardo Castella as directors is mandatory unless expressly agreed otherwise. Why has it been advanced? The decision to bring forward the renewal responds to a strategy that avoids risks. Sector sources point out that RTVE feared the appearance of offers from private channels, especially after the unexpected signing of Marc Giró for Atresmedia. The calendar is key: the agreement guarantees the presence of ‘La Revuelta’ on La 1 during the pre-electoral period and the first two years of the next legislature, regardless of the political color of the government. This protects RTVE, which ensures that it maintains its main asset in prime time access, and the presenter and his team, who obtain job stability in the event of a possible government replacement. The controversial beginning. Unlike the first contract (which caused a institutional earthquake which culminated in the departure of President Elena Sánchez and Content Director José Pablo López), this renewal has been processed without media noise or conflictive votes. The Government responded to that crisis with a Royal Decree that transformed the governance of RTVE: among other things, it transferred powers from the Council to the executive presidency, which began to directly control some 400 million euros per year in external hiring without the need for approval. José Manuel Martín Medem, advisor proposed by Unidas Podemos, said in The Spanish that Elena Sánchez received pressure from those around the President of the Government, including former President José Luis Rodríguez Zapatero. The controversy grew with accusations from conservative sectors about alleged political interference to counteract the influence of ‘El Hormiguero’ on Antena 3. economic analysis denied part of the criticism: The cost per episode of ‘La Revuelta’ (87,975 euros) was lower than that of ‘4 Estrellas’, the series that occupied the same slot, with a budget of 110,000 euros per episode. The hearings. The data on screen shows a downward trajectory for ‘La Revuelta’ since its notable start. Between September and December 2024, the program closed with an average quota of 15.7% compared to the 15.6% of ‘El Hormiguero’. In the strict time period, Broncano’s advantage was clearer: 16.3% against 15%. But in 2025 ‘La Revuelta’ experienced a progressive erosion: it started in September 2024 with 17% share average and decreased to 11.3% in May 2025. The balance of daily victories is eloquent: the Antena 3 program won 166 days of direct competition, compared to 44 victories for the La 1 space. The last time Broncano led the slot consistently was in January 2025. The RTVE program has, however, had exceptional audience peaks, such as Rosalía’s visit on November 10, 2025. For now, ‘El Hormiguero’ maintains its position as leader of access prime time for eleven consecutive years. In Xataka | The exception of ‘El Hormiguero’: no ​​successful program in the history of Spanish TV has lasted so long

the merger of SpaceX with xAI is an example

There is an idea that sounds almost radical in 2026, but that has actually been operating for decades in several European countries or in the form of internal experiments in companies: that workers have a real seat on the boards of directors of the companies where they work. The debate has returned to the front line due to a proposal from Yolanda Díaz, third vice president and Minister of Labor, based on the report of the International Commission of High Level Experts “On Democracy at Work”. Curiously, one of the best metaphors to understand what this report proposes is not in a factory or an SME: it is in the upcoming merger of the Elon Musk’s business universe. Díaz’s proposal. The Ministry of Labor presented a report which proposes two major changes in the relationship between companies and workers: giving workers more voice in the strategic decisions of companies and facilitating access to company property. The underlying idea is simple and has been applied for some time in certain managerial ranks and industries, in which part of the remuneration is in the form of shares or participations in the company itself. The report suggests that, if a workforce is an essential part of a company, their participation should not be limited to negotiating salaries or schedules, but rather to be an active part of its management. For this reason, it proposes introducing more worker representation on boards of directors. Not as a symbolic gesture, but with real weight. The proposal is staggered: in medium and large companies (50 to 1,000 employees), a portion of the board seats would be reserved for staff representatives, with percentages that would grow depending on size. Furthermore, the report states that companies should make it easier for employees have a part of the capitalwith formulas that can range from participation plans based on shares, to more structured models in the form of trusts or funds. SpaceX: employees who are “owners”, but without a voice. In Silicon Valley, and especially in startups, it is very common for companies pay part of salary in sharesoptions or units that are consolidated over time or based on objectives. This means that thousands of workers end up being, de facto, partial owners of the company they work for. However, and here the shock appears, these workers/owners do not have a voice in the decisions made by the company, leaving so much your workplace as your propertyin the hands of third parties. In a merger as decisive as the one that has been proposed between SpaceX and xAI (or in any similar operation in the Musk ecosystem as the one that occurred before between X and xAI), employees find out about these decisions after the fact, through internal channels and without leaving room to maneuver. Europe has been doing it for years. One of the keys to the report is that it does not propose an isolated occurrence, but rather an adaptation of models that already exist and on which research has been done. The best known case is Germany, where the co-management model It has been integrating worker representatives into supervisory or administrative bodies in large companies for decades. Also has been tested in Norway in a law implemented in 2020, or with the Rebsamen law of 2015 in France. These previous studies have shown that the participation of workers in company decision-making improves labor relations, greater investment in training and long-term productivity, although the effects may vary depending on the sectoral context and institutional design. The report insists that Spain is behind in this area and recalls that the article 129.2 of the Spanish Constitution It already marks the obligation to promote the participation of workers in the company. The proposal, therefore, is presented as a way to ground that mandate in a modern model that improves labor relations. It is a paradigm shift in Spain. The great value of the Ministry of Labor’s approach is that it unites two concepts that normally go separately: labor participation and ownership. Although this remuneration formula that motivates workers to improve your performance and thus improve your personal capital, is not something common in Spain. However, giving workers a greater presence would also give the workforce power to influence on key decisions such as relocations or restructuring that lead to closure “preventing viable companies from being liquidated or sold to predatory investment funds,” the minister said. In Xataka | Elon Musk’s fortune has reached an unprecedented $600 billion. And it’s not thanks to Tesla Image | Flickr (The Left, World Economic Forum)

The world is amazed by Moltbot (formerly Clawdbot). It turns out that China had already invented it almost a year ago

The phenomenon of the end of January has been Molbotformerly known as Clawdbot. It is one of the AI agents most powerful of the moment, to the point that it warns of its own risks even before being installed. An agent who seemed to have no competitor and to be one of a kind. We were wrong. TARS-1.5. Although it has not made as much noise, in April 2025 it was launched UI-TARS-1.5an open source multimodal agent capable of performing all types of tasks within desktop environments. UI-TARS-1.5 is a multimodal agent designed to interact with the digital world through graphical interfaces, using the screen, mouse and keyboard. It came into the hands of Bytedance, a company behind giants like TikTok and one of the main players in the development of artificial intelligence in China. The difference. 1.5 is an AI agent designed to use a computer as a person would do. See the screen, identify visual elements and act using mouse and keyboard. Unlike Moltbot, it does not execute code or commands directly on the system, but rather interacts with the PC from the outside, at the interface level. It’s safer by design, because you can’t break the system by running arbitrary code. In addition, it reasons before each action, which reduces errors accumulated in long tasks. UI-TARS does not control your computer. He uses it. Moltbot does not use your computer. He controls it. What can you do? UI-TARS interacts “talking” with your computer. It is capable of executing tasks in our interface by analyzing what is in it. Serves as a programming assistant. It can behave like a human to test apps. It works as a tutor to perform complex tasks. You can manage desktop tasks and PC management. Why is it important. The new war for AI will not focus exclusively on models like Gemini, ChatGPT or Claude: the next step is to achieve a local AI capable of acting like a human, but with certain security guarantees. Moltbot, UI-TARS, Kimmi K2.5 (also Chinese)… Although agentic AI sounds distant, the war to make it part of our daily lives has been brewing for years. Image | Xataka In Xataka | Studying with AI without thinking teaches nothing: these tips can help you take advantage of it and really learn

On August 1, 1828, an English captain shot himself in Chile. And thanks to that Darwin devised the theory of evolution

On August 1, 1828, in Puerto del Hambre, Chile, an English captain shot himself in the head. He died twelve days later, in his cabin, moaning and screaming in pain. His grave is still there, decorated with nautical charts. His ship took two years, HMS Beagleto arrive back at Plymouth and when he did he had a 26-year-old aristocrat named Robert FitzRoy as captain. Along with the Titanic, the Santa María and the Nautilus, the Beagle is one of the best-known ships in the world. For five years it was the home of a very young English naturalist named Charles Darwin who, over the years, would come to state one of the most dangerous ideas ever thought of: the theory of evolution. But the story could have been different (and very different!) because of a simple nose. A captain who did not want to be alone Despite his youth, Captain FitzRoy had several things in his favor: he had commanded a ship for two years, he had completed the expedition successfully and, above all, he was the nephew of George FitzRoy, 4th Duke of Granfton. Therefore, it was not surprising that he was entrusted with another of the large number of missions that attempted to carry out hydrographic surveys of the coasts of South America. With the independence of the Latin American republics, this cartographic information was of vital importance for the British army. The only problem was that it was a terribly boring task. Without going any further, Pringle Stokesthe captain I was talking about at the beginning, fell into a very deep depression before committing suicide. That’s why FitzRoy asked for a geologist for the mission. No one disputes that, as they had already verified on the previous mission, bringing someone capable of “knowing the nature of the rocks and soils” of the regions they were visiting could be very useful. But that was only the official reason. FitzRoy didn’t want to be alone. I should have written that ‘only’ in quotes. Evidently a brig of the class Cherokee Like that one, it carried an average of 120 people in its belly. But the aristocracy has always been exquisite for its companies. The captain was looking for a gentleman with scientific interests and a university education who could be excellent company to talk to during the months of the trip. The problem was how to select that gentleman. Luckily, FitzRoy knew how to do it. The mirror of the soul Although physiognomy is as old as human beingsthe idea that people’s personalities could be known through the shape of their faces became popular thanks to Lavater, a Swiss shepherd who lived in the second half of the 18th century. And when I say popular, I say very popular. The great intellectuals of the time accepted the pseudoscientific theses of physiognomy as a proven fact. It didn’t matter who we were talking about: doctors like Charles Bellphilosophers like Herbert Spencer or writers like Balzac; Everyone looked at the drawing of eyebrows, the prominence of a chin or the shape of a nose looking for clues to understand those around them. FriztRoy too. When it became clear that none of his friends wanted to accompany him on the trip, the captain wrote to the Admiralty to find someone who, meeting the requirements, would like to accompany them. They were able to contact the University of Cambridge. After a few unsuccessful attempts, a 22-year-old young man appeared at FitzRoy’s door who, on paper, seemed perfect. But on the paper, understand me, the silhouette of his nose was not there. Oh my goodness, the nose! He was convinced that that nose was not that of a man with the energy and determination necessary for such a trip. FitzRoy did the impossible so that that guy wouldn’t step on the Beagle at any time. But eventually it became clear that he either accepted that nose or he would have to make the journey alone. And thank goodness. That nose collected dozens of samples and collections, took thousands of geological, biological and anthropological notes and, many years later, enunciated the theory of evolution. A nose named Charles Darwin. Physiognomy could change the history of contemporary biology (even if it was call evolutionary thought ‘wallacism’). So that they then say that pseudosciences are not dangerous. Send noses.

that short people cannot be police officers

For much of the 20th century, height requirements in Spanish police forces were inherited from models designed for parades, controlling public order on horseback, and an intimidating physical image as a symbol of authority. Those scales were set at a time when police work was much less technical and professionalized than today, and they were barely revised for decades. Requirements of the past. Yes, they were times when the police forces in Spain and in much of Europe dragged access criteria born in a context very different from the current one, when authority was associated with presence and police models drew directly from military structures of the 20th century. The minimum height was then consolidated as an automatic filter that was barely revised over time, even when the police function evolved towards increasingly technical, legal and citizen-friendly tasks. Starting in the 1990s and, above all, in the last two decades, this requirement began to be questioned in courts, parliaments and administrative reforms due to its discriminatory nature and its poor relationship with the actual performance of police work, which led to its progressive elimination in many European countries and, more recently, in Spanish state bodies. Andalusia now reaches that turning point after many years of delay. End of a legacy filter. Thus, as of February 22, Andalusia will leave behind one of the most discussed requirements for access to the Local Police: the minimum height. The new decree that regulates entry, promotion, mobility and training eliminates a physical bar that for decades excluded fully qualified applicants, aligning the Andalusian local police with European practice and with other State bodies that had already abandoned that criterion. The decision is based on a clear premise: prioritizing talent, preparation and vocation over a fixed body condition that says little about the actual performance of police work. Real equality. The standard is not limited to deleting a requirement, but rather introduces conciliation measures for applicants in a maternity situation, avoiding disadvantages during the selection process and reinforcing the principle of equal opportunities. The message it’s explicit: access must evaluate capabilities and merits, not penalize personal circumstances or perpetuate barriers that are not directly related to the police function. The reinforced model. The decree redefines initial training and places it under the leadership of the Institute of Emergencies and Public Security of Andalusia, together with accredited municipal schools and the possibility of approving courses from other entities. The entry course is strictly linked to the training phase, with a minimum charge of 650 hourswhile staff internships are separated and developed under municipal supervision. In addition, the way is opened for trainee personnel to carry regulatory weapons, once again equating them to other state bodies. Unified calls. Plus: one of the keys to change is the possibility of unified callsthrough an agreement with the city councils, to centralize and streamline selective processes. The grading system “is reorganized into modules that require balanced excellence, age groups are eliminated in physical tests and an agility circuit is incorporated, already present in other models.” The syllabi are updated and the psychotechnics are divided into two phases, one during the opposition and another in the admission course, with professional endorsement. That the short ones can too. On the whole, the reform corrects a grievance that had gone on for too long: preventing access by a question of height when the profession requires judgment, preparation, endurance and commitment to public service. With this decree, Andalusia not only modernizes its Local Police, but also sends a symbolic and practical signal to thousands of applicants: the uniform will no longer depend on how tall you are, but on what you know and how you are prepared to serve. Image | Preopol In Xataka | We have the most armored and encrypted DNI in our history. The problem is that we are using it wrong. In Xataka | We have the most armored and encrypted DNI in our history. The problem is that we are using it wrong.

It is the coup de grace to traditional charcuterie and fishmongers.

If you are a regular at Mercadona, you will have noticed that the stores are constantly evolving. Every so often new sections are opened, new services are offered, certain products disappear and bet increasingly by white labels. The company closed 2025 with a new purchase that had nothing to do with food: that of the company that has been supplying it with boxes and pallets for decades. Now we know one of the reasons. The new Mercadona T9. Mercadona pilot. It is not just an aesthetic renovation, but also a functional and conceptual one. As the media commented a few days ago FRSMercadona is testing a new type of store in Xirivella, Valencia. Known as “T9 format”, it is a prototype that seeks to optimize processes. What does this translate into? In a store more similar to those automated that we have been seeing for a few yearswith the products available and visible, well organized so that the customer puts them in the cart and their only interaction with a human is at the checkout. This format relies on a reorganization of space that, in theory, optimizes staff productivity when replenishing products while reducing both consumer waiting times and unnecessary movements. take care of yourself. As FRS points out, the shelves will now have more products directly on the pallets, with wider aisles to avoid crowding. There is also a reorganization of the categories into something called “purchase missions.” For example, the popular prepared meals are located next to the bakery, unifying sections that make sense and were previously separate. And that search for a more open space is taken to its ultimate consequences. According to the media, in the Xirivella pilot store there are almost no communicative visual elements. This translates into a lack of traditional signage and signage to identify the sections. Fishmongers. Yes. Again. Within this store format, there are two sections that are clearly affected: fishmonger and butcher. If you are one of those who are going to order sliced ​​ham or a filleted hake, if the t9 format prospers and is exported to the rest of the company’s stores, you will have to look for another fishmonger. Directo al Paladar already told us that these sections they were adapting to new needs in which current generations do not have the ease or knowledge to order a fish from the cut, prioritizing packaged products. The new format dispense of those traditional models and opts for more packaging and less assisted purchasing. Take the product and leave. No waiting, no talking to anyone, no choosing the freshest. What happens to the workers. Nothing. At least, according to Mercadona. Questioned about this in networks, the company has left to confirm that “the entire fishmonger’s team continues to be part of Mercadona.” But, if they are not attending, where are they? To other things, adapting, according to the company, “to other needs within the store and the section itself.” Click to go to X Controversy. But of course, this lack of workers in a section does not only imply knowing where they are located, but also what directly affects the customer: who is there to ask for advice about a piece, quantities or whether a product is fresh or not. There has been some complaint about it, also about the bagging of products or the queues at the checkout. Because if one of the objectives is the flow of customers, and in a Mercadona with the usual format there are already moments in which queues form at the checkout, in one in which the flow is improved in the rest of the trade, the bottleneck may be at the time of paying. It will surely be one of the aspects that Mercadona will evaluate to see if this model can be exported. Future takeaway. In any case, the different movements of Mercadona and the monopolize almost 30% of the supermarket quota, they agree, more or less like it, with the owner of the chain. Juan Roig has been evangelizing for years about the benefits of ready-to-go and ready-to-eat food, and the data proves him right. There are the potato omelettes as an example, but also ready-to-eat dishes. According to a study, the chain has a dominance of 51.2% in prepared dishes. Whether the Mercadona t9 model works or not, we will see. At the moment, it is a pilot program and, as they point out in Digital EconomyXirivella is a strategic laboratory. Images | Mercadona In Xataka | Mercadona has grown so much in Spain that for the US it is no longer just a supermarket chain: it is a “cultural phenomenon”

Xataka will launch something new and very big soon. We are looking for xatakeros who want to try it in advance

We can’t tell you much at the moment, but xatakero, xatakera, we are looking for you (yes, to you). At Xataka we have a huge project in the works, one of the largest and most important we have done to date, and we would love to have your help to put it to the test and polish what needs to be polished. In short, volunteers wanted to try something totally new. If you are interested, are active in the Xataka community or are curious, you simply have to sign up in this form. If you cannot access it under these lines, you can also find it at this link. If you don’t see the form well, you can fill it out from here. From among all those who fill out the form, we will choose a small group to carry out this process of beta testing and give us your feedback and opinion. Thank you in advance to all of you who signed up. See you at the testing ground! Image | Philipp Katzenberger edited by Xataka

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.