We Spaniards are changing fishmongers for fish on a platter. And it is costing us very expensive

When your grandparents wanted to buy fish, they might have found more or less variety, but they had it easy: they went to the market or the fishmonger, asked questions, chose, paid and returned home with the purchase. Today things are somewhat more complicated. Or not. with consumption in low hours and food spending increasingly concentrated In supermarkets (to the detriment of neighborhood stores), it is increasingly common that instead of buying salmon, sea bream or any other fish on a counter, we take it from a refrigerator, already scaled, filleted and served on trays. The question is… Does that make it more expensive for us? What has happened? that the OCU just responded to a question that you may have asked yourself more than once if you usually consume packaged fish from the supermarket: Are you paying a premium? Would that filleted fish be cheaper if you bought it in the fishmonger’s section instead of on a tray? It is an interesting question if we take into account that Mercadona, the chain with higher market share of the country and agglutinator of more than 30% of the food distribution business in some parts of Spain, has decided retire their fish counters and bet on the sale of this product already prepared, packaged and arranged on trays. What has the OCU found out? In general terms, it is (indeed) likely that you are spending more money by taking home already packaged merchandise instead of buying it at the supermarket fishmonger. After carrying out a study in a dozen chains throughout April, the OCU concluded that “fresh fish sold packaged is up to 30% more expensive than that purchased at the fishmonger if they are small varieties, already cleaned and filleted.” That last nuance is important because the organization’s technicians verified that the percentage goes up or down depending on the type of product we are talking about. In some cases the extra cost of packaged fish compared to that sold over the counter shoots up to 45%. In others it narrows so much that it is almost imperceptible. “The answer is not as simple as it seems: in some cases, especially for smaller or portioned fish, we do pay a lot more to buy clean fish on a tray, but in others, for larger ones, there is almost no difference,” details the OCU. Can it go further? Yes. To begin, it is useful to know how your study was carried out. As recognizes the OCU itselfthe analysis is not as simple as writing down the cost (euros per kilo) of each product and then comparing. There are chains that only sell certain varieties of fish through a single channel (counter or trays). As if that didn’t complicate things enough, there is another key handicap: trays of filleted and packaged fish usually offer 100% edible product; That is, without bones, heads or any other disposable part, something that can happen with whole pieces from the fish market. And how did they calculate it? How can we compare the prices of trays of already cleaned fish with those we see in fishmongers, which usually show the cost €/kg of whole pieces? To solve it, the OCU was based on estimates from the Spanish Nutrition Foundation that they conclude that the edible part of the fish usually represents more or less between 55 and 67%, depending on whether we are talking, for example, about sea bream or sea bass. As for the chains, the OCU set in Ahorramás, Alcampo, Aldi, BM, Carrefour, Dia, Hipercor, La Despensa, Lidl and Mercadona. If we talk about gender, the analysis focused on four species frequently consumed in homes: sea bream, sea bass, hake and salmon. For referencethroughout the year between October 2024 and November 2025, we Spaniards consume 0.56 kg of sea bream, 0.55 of sea bass, 1.44 of salmon and 1.54 of hake. Do those details matter? Yes. Because thanks to them we can better understand how the gap between the price of fish on the counter and on a tray widens or narrows depending on the product we are talking about. The clearest cases are represented sea ​​bream and sea bass. In the first case (gilthead) the OCU calculates that merchandise sold packaged is on average 27% more expensive. And at the counter we also pay for the amount of merchandise that is wasted after weighing the complete piece. In some supermarkets that percentage even shot up to 47%. The case of the sea bass is even more egregious. The surcharge detected in filleted products served on trays is 45%. Is it always like this? Things change considerably when we talk about hake and salome. If we want some slices or loins, there are no big differences depending on whether we ask the fishmonger at the counter or go to the supermarket refrigerator to buy them in trays. A hake cut and prepared on the counter came out in April for €17-25/kgwhile on a tray it was charged at €18-25/kg. The salmon slices or loins also cost practically the same (€20-23/kg) both in the fishmonger and in boats. What is the conclusion? “The conclusion is clear: in small fish, the greater the handling, the more expensive the fish on a tray becomes compared to selling on the counter. In preparations with less handling, the premium is much lower, if not residual,” ditch the organization. In short: there is a premium, although it is not always nor is it equally forceful in all cases. It depends on the type of fish and also the level of preparation we want. “In small and filleted fish, convenience does pay.” Better one or the other? The OCU admits that the trays have “pros and cons” for both consumers and supermarkets. Among the first, the most obvious is speed and comfort. One of its biggest drawbacks is the loss of the figure of the fishmonger, crucial for advising the client, and the generation of waste. The organization also warns … Read more

It is the coup de grace to traditional charcuterie and fishmongers.

If you are a regular at Mercadona, you will have noticed that the stores are constantly evolving. Every so often new sections are opened, new services are offered, certain products disappear and bet increasingly by white labels. The company closed 2025 with a new purchase that had nothing to do with food: that of the company that has been supplying it with boxes and pallets for decades. Now we know one of the reasons. The new Mercadona T9. Mercadona pilot. It is not just an aesthetic renovation, but also a functional and conceptual one. As the media commented a few days ago FRSMercadona is testing a new type of store in Xirivella, Valencia. Known as “T9 format”, it is a prototype that seeks to optimize processes. What does this translate into? In a store more similar to those automated that we have been seeing for a few yearswith the products available and visible, well organized so that the customer puts them in the cart and their only interaction with a human is at the checkout. This format relies on a reorganization of space that, in theory, optimizes staff productivity when replenishing products while reducing both consumer waiting times and unnecessary movements. take care of yourself. As FRS points out, the shelves will now have more products directly on the pallets, with wider aisles to avoid crowding. There is also a reorganization of the categories into something called “purchase missions.” For example, the popular prepared meals are located next to the bakery, unifying sections that make sense and were previously separate. And that search for a more open space is taken to its ultimate consequences. According to the media, in the Xirivella pilot store there are almost no communicative visual elements. This translates into a lack of traditional signage and signage to identify the sections. Fishmongers. Yes. Again. Within this store format, there are two sections that are clearly affected: fishmonger and butcher. If you are one of those who are going to order sliced ​​ham or a filleted hake, if the t9 format prospers and is exported to the rest of the company’s stores, you will have to look for another fishmonger. Directo al Paladar already told us that these sections they were adapting to new needs in which current generations do not have the ease or knowledge to order a fish from the cut, prioritizing packaged products. The new format dispense of those traditional models and opts for more packaging and less assisted purchasing. Take the product and leave. No waiting, no talking to anyone, no choosing the freshest. What happens to the workers. Nothing. At least, according to Mercadona. Questioned about this in networks, the company has left to confirm that “the entire fishmonger’s team continues to be part of Mercadona.” But, if they are not attending, where are they? To other things, adapting, according to the company, “to other needs within the store and the section itself.” Click to go to X Controversy. But of course, this lack of workers in a section does not only imply knowing where they are located, but also what directly affects the customer: who is there to ask for advice about a piece, quantities or whether a product is fresh or not. There has been some complaint about it, also about the bagging of products or the queues at the checkout. Because if one of the objectives is the flow of customers, and in a Mercadona with the usual format there are already moments in which queues form at the checkout, in one in which the flow is improved in the rest of the trade, the bottleneck may be at the time of paying. It will surely be one of the aspects that Mercadona will evaluate to see if this model can be exported. Future takeaway. In any case, the different movements of Mercadona and the monopolize almost 30% of the supermarket quota, they agree, more or less like it, with the owner of the chain. Juan Roig has been evangelizing for years about the benefits of ready-to-go and ready-to-eat food, and the data proves him right. There are the potato omelettes as an example, but also ready-to-eat dishes. According to a study, the chain has a dominance of 51.2% in prepared dishes. Whether the Mercadona t9 model works or not, we will see. At the moment, it is a pilot program and, as they point out in Digital EconomyXirivella is a strategic laboratory. Images | Mercadona In Xataka | Mercadona has grown so much in Spain that for the US it is no longer just a supermarket chain: it is a “cultural phenomenon”

The Spaniards eat less and less fish. So the fishmongers are recycling their product … for pets

In Spain we eat less fish. Much less. And we have more pets. Many more. Life fishmongers are not alien to one or another trend, so they have decided to do A movement quite logical: to make a place in the lucrative, promising and above all growing business of food for pets. After all, if they have already done the large supermarket chains, why can’t your neighborhood fish do? The logic is simple: that the place where you buy fish for you, for your children, couple and other family is also the place where you buy it for your hairy. What happened? That Fedepescathe Spanish Federation that represents businesses dedicated to the sale of fishing products, has just released an original campaign. Original and expected. Monday, during an act held in MadridThe organization presented a campaign to encourage its clients not to take home food for them or their family. He wants them to do it also for their pets. In fact, slogan cannot be clearer: “In the fish market there is also food for your hairy compi!” Fedepesca campaign poster. “For the whole family”. The strategy is well cooked. If the fishmongers are reliable businesses in which to acquire fresh, seafood and frozen fish, why were they also going to be to buy pet packaged foods that fish has as “protagonist ingredient”? Fedepesca itself remember which is something that supermarkets have been doing and would allow traditional fishmongers to become points of sale for “the whole family.” “The initiative aims emphasize. According to EFEAGROthe Federation has begun to introduce packaging food for pets in Madrid by the hand of a wholesaler and there are associations of Seville and Catalonia interested in following their steps. In total Fedepesca brings together near 6.2000 businesses. Reinvent or die. The movement is curious, but not surprising. Although Spain is a country with thousands of kilometers Of coast and a gastronomy linked to the sea, the fishmongers are finding that we eat less and less fish. The Last data The government shows that between April 2024 and last March the consumption of marine products fell 2.7%, a percentage that rises to 4.3% if we speak only of fish. And it is not a timely drop. In 2003 the annual per capita consumption of products related to fishing touched the 27.8 kilosfact that in 2009 even reached touch the 30 kg. In 2023 that indicator had descended until 18.9 And last year he got off 18a negative trend that has no signs of changing in view of the balance of recent months. Given this scenario, fishmongers have opted for new business roads, such as home shipments and Sale of algae… or pet food. More pets. The panorama is very different if we talk about company animals. In fact there are calculations that show your census overcomes to children. Although The data They must be handled cautiously are demolving: a few months ago The country He made a survey Between veterinary schools and concluded that in Spain there are 9.3 million dogs and 1.6 million censored cats. In total 10.8 registered pets. Leaving aside that there are many other species that are used as company animals, the data far exceeds the number of minors registered by the INE. ANFAC, the association that brings together pet food manufacturers, assures That in Spain there are more than 30 million pets, of which about 9.3 are dogs and 5.8 felines. Differences can be explained because not all animals have chip. And an appetizing business. These figures translate into something else: business. More more pets is the market focused on its food and care. ANFAC calculates that the sales volume went from 561,305 tons in 2023 to 573,210 in 2024. And that reflects only the weight. The rise is greater if we talk about billing. Fortune Business INSGIGHT esteem That the world market for pet care reached 259,370 million dollars in 2024 and its forecasts are of clear growth. Their estimates pass through that this year the 273,420 million are already in the beginning of the next decade, the 428,000 million are rubbed. Images | Anusha Barwa (UNSPLASH), Grupo Eroski S.Coop (Flickr) and Fedepesca In Xataka | In Spain there are less and fewer children, so the ice cream industry has launched for a more buoyant market: dogs

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