Mercadona and the white label had been setting the course for supermarkets in Spain for years. Until the “ultra low cost” arrived
When we Spaniards go out shopping we value above all two factors. The first, proximity. The second, the price. Even above the quality. It is not at all surprising if we take into account that we come from a inflationary crisis and there are items of common consumption (cocoa, coffee either eggs) who have experienced … Read more