Month: November 2025

LG wanted to be different from all the others with its mobile phones. That was precisely what condemned it: Crossover 1×29

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It’s been more than four years since LG closed its mobile divisiona decision that made financial sense—they kept losing money—but that left some users, including myself, shaken. And it is that LG had its particular golden era in this segment. At the beginning of the 2010s, the company was an absolute benchmark: it was not in vain that Google chose it two years in a row to develop and manufacture the Nexus 4 and Nexus 5. But LG also had, as we say, some fantastic years after launching the LG G2a terminal that seemed almost gigantic to us with its 5.2 inches and that posed an ambitious and notable bet. Especially because among other things it “hid” the physical buttons and placed them behind the screen. He LG G3 It was also going in the right direction, but from there the stumbles and that erratic line of movement began. some terminals that were unpredictable: The firm surprised us every year with different decisions that seemed more intended to attract attention and cause a “wow” effect than to solve real problems. This is what we saw in that synthetic leather back cover of the LG G4 and especially in that modular design of the LG G5 that did not finish curdling. Along the way, other ranges such as the V were left behind and of course their attempts to sell their mid-ranges, which had a very difficult time due to the push of Samsung and Chinese manufacturers. Since then, things continued not to go well with their terminals. LG was still brave and originalbut time and time again the market responded with indifference: the world seemed to want more “boring” mobile phones. Crazy models like the LG Wing ended up condemning a company that ended up surrendering to the evidence to focus on other divisions that are an absolute success, such as the one in charge of develop OLED panels for their TVs but also for various manufacturers such as Apple. On YouTube | Crossover In Xataka | 15 brave LG phones that tried to change the world (and failed)

The opening of Shein in Paris should have been a triumph. It has ended up causing the biggest slowdown for the Chinese giant in Europe

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Days after Shein’s controversial arrival at the historic BHV Marais in Paris —an opening as massive as it is controversial—, the story takes a turn that no one in the Chinese company expected. France has decided to postpone the opening of the rest of the Shein stores scheduled for November and December, a slowdown that reveals the extent to which the physical commitment of the ultra-fast fashion giant is shaking the sector and French politics. In a nutshell. The SGM group, owner of BHV, announced that the planned openings in Dijon, Reims, Grenoble, Angers and Limoges are postponed indefinitely. The inaugurations were to start on November 18 and extend until the beginning of December, but according to BFMTVSGM prefers to postpone them “a few days or a few weeks.” Today, the only operational Shein store in the country is the one in Paris, open November 5. A postponement that accumulates reasons. The delay does not respond to a single factor: it is a cocktail of commercial problems, reputational crisis, political pressure and regulatory turbulence. First, the Paris store disappointed its own customers. As reported days later by Le Mondedespite the more than 50,000 visitors on the first day, the result was frustrating: no men’s clothing, no children’s fashion, no large sizes, nor the ultra-low prices usual on the web. Added to this was insufficient space to manage the influx. But the hardest blow, according to the French media, did not come from the clients, but from the brands that have decided to leave BHV after the arrival of Shein and due to accumulated non-payments. Dior, Chanel, Guerlain and Lancôme – four pillars of French perfumery – leave the department store, along with more than 20 fashion and home brands. The departure comes at the worst possible time: the Christmas campaign, the month in which BHV rebalances its accounts. Furthermore, the image crisis is amplified by the breakup between SGM and Galeries Lafayette. According to Fashion Networkthe French chain has ended its agreement with SGM to avoid any link with Shein, which implies that all these centers will be called BHV, not Galeries Lafayette. Expansion meets politics. Shein’s arrival has unleashed unprecedented municipal rejection. From Liberation have pointed out that several mayors – Dijon, Reims, Grenoble, Angers and Limoges – are explicitly opposed to the implementation. Specifically, in Grenoble, Mayor Éric Piolle even asked to suspend opening until all products were legally verified. And the straw that broke the camel’s back. As different media have describedthe French Government discovered child-like sex dolls, prohibited weapons and other illicit products on the platform. This activated a process of temporary suspension of the marketplace, exhaustive customs controls and a judicial procedure that is still open. “The postponement is temporary.” Frédéric Merlin, president of SGM, insisted: in an interview for BFMTV. In it, he explained that the group needs to adapt the offer, adjust the pricing policy, gain space in regional stores and work on “more personalized orders.” But, as Le Monde recallsits management simultaneously faces non-payments to suppliers and the largest brand flight that BHV has experienced in decades. For its part, Shein maintains a different discourse. According to Reutersthe company says the Paris store has been “a great success.” He accepts that he must adjust prices and improve the experience, but he assures that for now his priority is to optimize that first physical point before opening the following ones. However, it does not offer new dates. Meanwhile, the company will have to face a key event: a mandatory appearance at the National Assembly and a court hearing on November 26, the same day on which the Paris court must examine the request to suspend the platform. In parallel, as the French media highlightsthe European Union has agreed to advance the application of taxes on small imported packages to 2026 – an essential pillar of Shein’s logistics model –, further increasing the pressure. Downshifting. France has become the first European country to put a real brake on Shein’s physical expansion. The openings have been postponed “a few days or weeks,” but the context—investigations, protests, brand leaks and regulatory pressures—suggests that the pause could last longer than SGM and Shein would like to admit. The question now is whether Shein will manage to adapt to a market that demands transparency, legality and social commitments or if the Paris store will be remembered as the beginning of the biggest clash between ultra-fast fashion and a country that, for the first time, has decided to put a stop to its advance. Image | FreePik and DMCGN Xataka | Shein has opened its first store in Europe in Paris. Paris has reacted as always: staging a revolt

NVIDIA, Microsoft and Anthropic have signed a new multi-million dollar agreement

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Microsoft, NVIDIA and Anthropic have announced recently a series of strategic alliances that redistribute the map of power in the generative AI race. Anthropic will deploy its Claude models in Azure, Microsoft’s cloud, while committing to purchase $30 billion in computing capacity and contract additional capacity of up to one gigawatt. For their part, NVIDIA and Microsoft will invest up to 10,000 and 5,000 million dollars respectively in the startup. The triangular pact, in figures. Anthropic will have access for the first time to Microsoft Foundry, where its most advanced models (Claude Sonnet 4.5, Claude Opus 4.1 and Claude Haiku 4.5) will be available to Azure enterprise customers. With this, Claude becomes the only advanced model present in the three main cloud services in the world. Additionally, Microsoft promise maintain the integration of Claude into its Copilot family, including GitHub Copilot, Microsoft 365 Copilot, and Copilot Studio. In parallel, NVIDIA and Anthropic establish their first collaboration of such caliber. To do this, they will work together in design and engineering to optimize the Claude models on future NVIDIA architectures, starting with systems Grace Blackwell and Vera Rubin. Microsoft looks for alternatives to OpenAI. This move comes just weeks after OpenAI will complete its restructuring towards a for-profit model and will renew its agreement with Microsoft. Although Microsoft maintains a 27% stake in OpenAI valued at about $135 billion, the new terms of the deal have relaxed some key elements of its exclusivity. And OpenAI can now collaborate with third parties and release open source models, while Microsoft no longer has the right to try to be its sole computing provider. According to The Vergethese changes in the relationship with OpenAI have precisely allowed Microsoft to close this pact with Anthropic. In fact, Microsoft had already been betting on Claude in some of its services, for example, in Visual Code, prioritizing Claude over GPT-5 in your model selector. It also recently added Claude Sonnet 4 and Claude Opus 4.1 to Microsoft 365 Copilot. Circular financing: money that comes back. As is customary in these AI macro-agreements, a clear circular financing dynamic. Microsoft and NVIDIA pump capital into Anthropic, which in turn commits to spending tens of billions on infrastructure provided by those same companies. In essence, some of the money invested returns as revenue from cloud computing services and specialized hardware. It is not a new phenomenon: in fact, Anthropic already has similar agreements with Amazon, which has invested 8 billion dollars and continues to be its main infrastructure provider, and with Google, which in recent weeks announced a pact to provide up to one million TPUs to the startup. These types of cross-investments have become the norm in the generative AI ecosystem, creating almost symbiotic relationships between companies to meet their computing and infrastructure needs. one gigawatt. Building a data center with that capacity could cost around $50 billion, according to industry estimateswith some 35 billion dedicated exclusively to AI chips. Although the figure pales compared to OpenAI’s Stargate project, which aspires to 500,000 million dollars In investing, Anthropic’s approach seems more pragmatic and execution-focused. The company led by Dario Amodei has gained ground in the business market with less media noise but with solid results. And its annualized revenue rate now reaches $7 billion, although like the rest of the AI ​​startups it continues to spend much more than it earns. Diversification. What is really relevant about this agreement is that it confirms a trend: that large technology companies are no longer betting everything on a single card in AI. Microsoft, which has invested billions in OpenAI since 2019 and made it the flagship of its AI strategy, is now expanding its portfolio with Anthropic. For its part, Anthropic demonstrates its ability to maintain multiple alliances without compromising its independence. It is the sensible option and the one that minimizes risks. Cover image | Microsoft In Xataka | Tim Cook’s end at Apple is approaching

the surprising equipment of the new $500 million superyacht from the founder of Valve

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The founder of Valve, Gabe Newell, in addition to being a video game enthusiasthas also proven to be a true sea enthusiast. In fact, his enthusiasm for sailing reaches such a point that not only has he just launched a new superyacht valued at more than 500 million dollars, but he has even has been purchased the company that manufactured it. Gabe Newell is one of the most active millionaires when it comes to superyachts. With a fortune estimated at about 11 billion dollarsthe video game magnate has a small flotilla of yachts, although not all of them are used for recreational boating, but are part of the marine research organization ink fish. Newell’s new yacht However, the Valve co-founder’s new yacht has been designed in great detail for the millionaire’s use and enjoyment. The new acquisition used the internal code Y722, but upon leaving the dry dock it has been registered as Leviathan.

That CATL is going to employ 2,000 people in Zaragoza is good news. The problem is that they are going to be brought from China

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“There are Chinese manufacturers in Europe that assemble cars with Chinese components and Chinese personnel. It happens in Spain and Hungary, and it is not right.” This is the statement of Stéphane SéjournéVice President of Prosperity and Industrial Strategy of the European Commission, in light of the way some Chinese manufacturers proceed to avoid tariffs on electric car that comes from China. Evidence that Europe is not happy with the “removable” kits from Chinese manufacturers. There are companies that have a magnifying glass on their projects in Spain. CATL, with its 4.1 billion euro plant, is one of them. Now, his vice president has justified why its 2,000 employees will be Chinese. Removable kits. The tariffs came into effect at the end of last year for those electric cars not only from Chinese manufacturers, but that are manufactured in China. The Tesla Gigafactory in Shanghai either Europeans would also be included. What Europe seeks with these tariffs is to persuade manufacturers to establish themselves in the EU and create value in the points where they install themselves. Well: shortly after the tariffs began to be applied, the news broke that there were Chinese companies that were assembling their cars in Europe, yes, but they were not manufacturing them here. How did they do it? With removable kits. All work on key parts of the vehicle is done in China, where practically the entire car is assembled and then disassembled and the parts sent to the destination countries. They do it without wheels or steering wheel, but with all the critical parts, which are reassembled in factories in other countries. Europe did not look favorably on this measure and already raised an eyebrow, but more recently, both Séjourné and other European manufacturers –Josep María Recasens, president of Renault Spain– they raised the hare. Recasens directly stated that Chinese manufacturers are making “four plates with wheels.” Figueruelas Plant. There are plants that plan to change their way of acting in the short term, but what some point out is that this harms the area in which these companies are located. SEAT, for example, gives work to 15,000 people in Martorell, generating thousands of indirect jobs around it. And it is common: the manufacturer employs directly, but also generates work in the surrounding areas because logistics, auxiliary industries and local suppliers come into play. Another key point in this controversy is the factory that CATL wants to build in Zaragoza. It will be the result of a joint venture between CATL and Stellantis, with a investment of 4.1 billion euros which will be used to create LFP batteries. It is scheduled to begin production in 2026 and is expected to generate 3,000 direct jobs. The problem is that 2,000 of those workers They will come directly from China. CATL’s position. That would not meet the European Union’s desire to create wealth directly on the land on which they are established, but Meng Xiangfeng, vice president of CATL, has spoken out on the matter. It was during the COP30 climate summit held in Brazil where the manager was forceful: “it is not that we are not willing to hire local workers, it is that we need experienced technicians to build and perfect the production lines and start up the equipment.” According to Meng, they are not seeking to replace local employment, but rather to start the plant in the best possible way by requiring specialized knowledge. “During this process, we will train local workers so that they can gradually take over the operation,” assured. “You can’t come to Europe and build four plates with wheels and seats with little added value. We didn’t do it like that when we went to China, they shouldn’t do it when they come to Europe” – Josep María Recasens Local wealth. It’s no small feat: CATL is one of the leading companies when it comes to powering new energy vehicles and was one of those on the table during the debacle of the European Northvolt. In addition to Figueruelas, the company has another plant on European soil, in Erfurt, Germany. It was CATL’s first outside of China and the executive assured that the procedure at the Spanish plant will be the same as that already applied on German soil and will be applied at the other European plant in Hungary. Like BYD. and technology transfer. Once the plant is at full capacity, it will be possible to assess the extent to which the local wealth sought by the European Commission is created, but in addition to that issue, the issue of technology transfer is up in the air. Companies are jealous of their creations, and it is logical, but the president of Renault has a reason for Europe to force Chinese manufacturers to “teach us.” When Western manufacturers entered China, the country forced them to partner with local companies to produce on its soil. As a result of that knowledge we have cars like the MG4 Electricbut also the new Renault Twingo made in Shanghai and Japanese Mazda 6e developed by Changan in China. And what is sought is for that knowledge to be shared. As we say, we will see what happens, but Figuerelas will be a complicated case because those 2,000 employees who will come from China will practically double the current census of inhabitants of the municipality. Images | Stellantis In Xataka | “It is playing free trade with a totalitarian State”: three experts give their opinion on tariffs on Chinese electric cars

This is the pCloud promo this Black Friday

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Running out of storage on your PC or mobile is one of the most annoying things there is. Although we always have the option to increase our capacity, obtain a storage service The cloud is a convenient and secure alternative, ideal for having all types of files stored there and even backup copies of our information. If we take a look at the best options there are for itone that stands out is pCloud. This service of Swiss origin is on Black Friday right now with very good offers on its lifetime plans. In fact, We will find the biggest discount in its 3 in 1 pack: this happens to cost 599 eurosa great discount if we take into account that its off-sale price is 1,563 euros. 3-in-1 lifetime pack (5TB storage + password manager + pCloud encryption) The price could vary. We earn commission from these links A very secure option to have your data in the cloud The discount on this pack, which is almost 1,000 euros, is one of the things that draws the most attention about it. Now, we cannot stop there, since it is a very interesting set of tools. The first of them is, obviously, cloud storage: we will have 5 TB in the cloud for life that we can use to save whatever we want. Beyond the capacity, the fact that it is a multi-platform service also stands out. that we can use in both Windows, Linux and MacOS. In fact, we will have at our disposal a desktop app that is like a virtual hard drive so that we can manage the data as if it were on our computer. It also includes pCloud Photos, a tool that allows us to sort and organize all our images in a very intuitive way that, in fact, even includes a photo editor. In addition to these services, we can also have the service on our mobile phone, regardless of whether it is Android or iOS. In this way, we can automatically upload photos or videos that we take with it, also including a functionality called ‘Memories’ and a document scanner. All of the above added to the fact that we can use this cloud to automatically upload backups. Now that we have talked about storage, it’s time to talk about the other two elements that the pack includes. The first of them is encryptionwhich will allow us to protect our information to the maximum. Along with this we have pCloud Pass, an unlimited password manager that even allows us to autofill on web pages and applications. A complete and very interesting pack that we will only have to pay once and will have with us for a lifetime. We also have very good prices if we are only looking for cloud storage What if we are only interested in having cloud storage? pCloud’s lifetime plans for its cloud are also on sale, making it very easy for us to have more capacity for our files. Here we only have to decide which capacity best suits us, starting from 1 TB: having him with us is always difficult 199 euros. Lifetime cloud storage (1TB) The price could vary. We earn commission from these links This capacity may be enough for many users, although we also have the option of getting more. pCloud Black Friday, which will last until next November 29also offers us two more plans: 2 TB of storage per 279 euros and 10 TB of storage per 799 euros. A single payment and we will have space to store what we want forever. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | pCloud In Xataka | What is the best laptop for working in 2025. Tips and recommendations In Xataka | The best digital photo frames of 2025 Which one to buy? Tips and recommendations

High speed in Madrid is at risk of collapsing. And that’s why Adif wants to send her to Parla

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Parla has 134,833 inhabitants, 24.43 km² in area and one goal: to become the nerve center of high speed in the south of Madrid. The idea was presented yesterday by Óscar Puente, Minister of Transport, and is part of the profound renovation that the Government wants to carry out on the high-speed line between Madrid and Barcelona. The plans. Announced yesterday by Puente: a Madrid-Barcelona in less than two hours. That is the goal and the big headline. At the moment what we know is that two feasibility studies have been requested. They will study the possibility of introducing improvements in the infrastructure so that trains can reach 350 km/h top speed and both cities can join in less than 120 minutes. The investment should be reflected in “more services, less time, more users, more territorial structure and flexibility of exploitation, according to Puente’s own words. For this, the construction of two new stations will be key, which will also be the key to introducing two new variants at the entrance to both cities. Parla. It would become the reference for the municipalities in the south of Madrid. And the construction of a large caliber station in the southern zone would not only impact the more than 130,000 residents of the municipality. The key is in everything that is nearby: Getafe, Leganés, Fuenlabrada or Pinto. Alcorcón and Móstoles are further away but there are connections with Cercanías. From Transport they say that Parla has “an area of ​​influence of more than 1.26 million inhabitants and in which, within a range of 15 minutes, 4.7 million people would have access and in less than 1 hour, about 6 million potential users.” In these moments, and if no delays or breakdowns occurthe connection between the Parla and Atocha Cercanías stations is covered in 29 minutes. And it takes 33 minutes to get to Sol station, in the heart of Madrid. Decongest. It is the last objective of the new station. If built, the idea is to offer an alternative to intern services. That is, those who travel from Barcelona to Seville directly. These trains would need less time to travel the distance since they would travel fewer kilometers and could travel faster as they would not have to deal with speed reductions at the entrance to the city and passing through Atocha. Besides, Puente pointed out in his speech that with this new station the station can be used as an intermediate stop on the Madrid-Seville and Madrid-Levante services (its neighbors would not have to go to the center of the capital to return back having boarded the high-speed train) and it can serve as an alternative station in case of incidents. Right now, Transport assures, 250 trains circulate through Madrid or its surroundings. With this variant an alternative would be created to the high-speed route already existing between Madrid and Andalusia or Levante. In addition, it would improve the service for the increase in traffic expected with the improvements in the Extremadura corridor. Parla, you are not alone. Parla’s action, as we said, is not the only one that Transport plans to reduce the time between Madrid and Barcelona. With the same arguments, the idea is to create a new station near Barcelonaspecifically in El Prat de Llobregat. The idea is that this new station would allow the Madrid-Barcelona-French border high-speed train to connect with the Josep Tarradellas Barcelona-El Prat airport. Regional trains would also stop at this station through the corresponding adaptation of the lines. The other action in Catalonia involves linking the Lleida-Pirineus station with Barcelona with a new line that would enter the city through La Sagrera, north of Barcelona. In this way, trains would not necessarily have to pass through Camp de Tarragona, freeing up part of the traffic that already circulates there and, therefore, offering a new variant to Barcelona very similar to that of Parla in Madrid. Many trains, little investment. Although the study of these actions has raised some controversy when it is understood that other Spanish roads still need significant improvement to lighten travel times, the truth is that investment in Adif’s infrastructure has been requested for a long time. It must be taken into account that both alternatives in large cities, and especially south of Madrid, represent a good escape route to decentralize the network. The arrival of Ouigo and Iryo has exponentially increased the number of trains on the tracks but they face the problem of Adif has not invested enough money to absorb traffic. own Puente assured last August that “6 trains circulated per day on the Madrid-Seville line, in each direction. Today, 289 trains circulated at the Torrejón de Velasco point on the Madrid-Seville high-speed line (…) When there is an incident you have 25 trains in both directions within a radius of one hour.” Photo | Smiley.toerist and Google Maps In Xataka | A Spain literally at two speeds: while the Madrid-Barcelona AVE goes at 350 km/h, the rest of the network languishes

We are more outraged by their mistakes than by humans.

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The death of Kit Kat, a beloved stray cat in the Mission district of San Francisco, has unleashed a wave of outrage against Waymo. The feline was hit by a self-driving taxi on October 27, generating a debate that goes far beyond an accident with an animal. And poor Kit Kat is not to blame for anything, but the event shows how we judge the errors of machines very differently compared to those of humans. A double standard. According to local data, human drivers killed 43 people in San Francisco last year, including 24 pedestrians. As the NYT reflects in your articlelocal authorities estimate that hundreds of animals are killed by vehicles each year in the city. However, none of those cases have generated the level of media attention, makeshift sanctuaries or political debates that the death of a single cat at the hands of a Waymo has provoked. Reactions. “Waymo? No way. I’m terrified of those things,” declared to the New York Times Margarita Lara, a waitress at the bar where the feline used to walk. Outside Randa’s Market, where the animal lived, a memorial was erected with flowers, photos and a drawing of the feline with a halo. “Save a cat. Don’t use Waymo!” read one sign. Just like assures The media, City Supervisor Jackie Fielder, who represents the Mission district, presented a resolution so that residents can decide by vote whether to allow autonomous cars to circulate in their area. “A human driver can be considered responsible, he can get off, apologize,” Fielder argued to the American media. Figures. Waymo does not deny the incident. The company recognized that the cat “jumped under the vehicle as it started” and sent his condolences. However, the firm defends its data, ensuring that its vehicles register 91% fewer serious accidents compared to human drivers who travel the same distances in the same cities, according to a study peer reviewed and published in the specialized journal Traffic Injury Prevention. San Francisco Mayor Daniel Lurie defended the technology, commenting that “Waymo is incredibly safe. It’s safer than you or me driving.” claimed in an interview. Click on the image to go to the post The paradox of technological innovation. As we said at the beginning of this article, the event has generated a debate beyond the unfortunate accident: it reflects a fundamental tension when adopting disruptive technologies. And each failure of an autonomous system receives a hundred times more media bashing than a hundred equivalent human failures. In this sense, when a human driver hits an animal, it is an individual tragedy that rarely goes beyond the neighborhood. When a robot does it, it becomes a symbol of uncontrolled technological advancement, even though statistics prove otherwise. San Francisco Animal Control Agency reported to the New York Times that in just one week it had the bodies of 12 cats hit by conventional vehicles in its facilities. An autonomous future. Waymo now operates a fleet of 1,000 vehicles in the San Francisco Bay area and has announced expansions to highways and airports. What two years ago were small technological showcases has become a tourist attraction and the preferred option of many people. A survey by the political group Grow SF showed that citizen support for Waymo jumped from 44% in September 2023 to 67% last July. Perhaps the death of Kit Kat has generated detractors, but it is a technological innovation that is increasingly convincing on the streets. Next year will have its litmus test in Europein a much stricter regulatory framework, so it remains to be seen how things progress. Cover image | Waymo and Daniel Zeidan In Xataka | In case the electric car was not enough, Europe is missing another train: that of autonomous cars

What are the news about Google’s new artificial intelligence model?

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Let’s tell you what they are the main news of Gemini 3the new version of the model artificial intelligence announced by Google. We already have the first data on its main characteristics. As always, the flashes will go to Gemini 3 Pro, which will be the most advanced version. Here, one thing you want to know is that You will notice few of these new developments when you are using Gemini in a conventional way. Most of these changes are aimed at advanced users. Gemini 3 news A step forward in all areas: Google has presented the results of its model in various types of tests, comparing it with the previous version and its direct competition. He is ahead of everyone in everything, from mathematics to understanding what is happening on the screen or creating code. Reason “at the doctoral level”: That is what the test results also indicate, although where it advances the most is in the mathematical results, with a score of 23.4% for the MathArena Apex test compared to 1.0% for GPT 5.1 or 1.6% for Claude Sonnet 4.5. Integrates with Google Search: Gemini 3 is linked to Google’s AI Mode, integrating into the search engine. Generate visual elements: Gemini 3, has the ability to create interactive visual elements, such as calculators, simulations or widgets in real time. Something especially useful when integrated into the search engine. Sometimes it may not respond to you with text, but with an interactive webapp. More direct answers: Google has fine-tuned the way its model responds, offering more concise responses that offer more valuable information and less flattery, clichés and clichés. Improvements in “Deep Thinking”: Another of the most notable improvements is in deep thinking, in addition to advances in code execution, abstract reasoning and visual understanding. Larger context window: This model has a context window of up to one million tokens, being able to analyze large code repositories or very long texts on which you can later work. Better contextual reasoning: Reasoning is improved, especially with long contexts, to avoid hallucinations. Parallel reasoning improvements: Abilities to reason with visual and textual data at the same time are improved, improving accuracy when interpreting tables, diagrams and interfaces. Improvements in its multimodal mode: The analysis of all types of information is improved. For example, you can decipher and even translate handwritten recipes in different languages, and use them to create a cookbook that you can share. You can also analyze sports matches, scrutinize research data and generate code from it. Programming improvements: As we said at the beginning, one of the biggest improvements of this model is in its ability to program. Improved your agent mode: Your ability to use tools and operate a computer through the terminal using agent mode has also been improved. Agents with Gemini can now autonomously plan and improve more complex software tasks. Gemini 3 will begin to be available in the coming daysalthough as we told you at the beginning, it is possible that many of the differences will not be noticed unless you are going to try to take advantage of them in an advanced way. In Xataka Basics | The best prompts to save hours of work and do your tasks with ChatGPT, Gemini, Copilot or other artificial intelligence

Gemini 3 promises more quality and precision than ever in its responses. The question is whether we will really notice the difference

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Google has announced the launch of Gemini 3its new artificial intelligence model. in the company They claim it is their most advanced reasoning model because it is “designed to understand depth and nuance.” Gemini 3 will also be available as standard as part of AI Mode in the renewed Google search engine (in this case and for the moment, only in the US). It is the first time that Google offers the benefits of its AI model from day one in the search engine, but it also reaches the Gemini app and the developers who work with AI Studio and Vertex AI. Behind him success of Gemini 2.5 Pro and Flashthe new version arrives in 30 new languages, including Catalan, Basque and Galicianand as we say you can start testing today in the United States… or outside of there via a VPN. Gemini 3 promises. At least in the tests Google highlights how the model’s behavior has been outstanding in various synthetic tests. Thus, Gemini 3 leads the LMArena classification with 1,501 points—the first to overcome the 1,500-point barrier. According to Google, the Gemini 3’s test results put it ahead of all its competitors in virtually all scenarios. In fact, he manages to reason “at the level of a PhD” according to the tests of Humanity’s Last Exam (exceeds 37.5% of the test without tools) and GPQA Diamond (91.9%). It also makes spectacular progress in mathematics, as demonstrated by the 23.4% on the MathArena Apex test: GPT 5.1 scores 1.0% and Claude Sonnet 4.5 1.6% on the same test, for example. The model also wants to be more direct: his answers are more “concise (…) and he prefers to offer valuable information instead of resorting to clichés and flattery. Tells you what you need to hear, not just what you want to hear“. Gemini 3’s ‘Deep Think’ mode goes even further in tests: in Humanity’s Last Exam it achieves 41.0%, but it also in the demanding ARC-AGI 2 It achieves 45.1% (with code execution), which also demonstrates progress in abstract reasoning and visual understanding. Gemini 3 explains the world to you in a simple way The model has a context window of up to one million tokens, which allows it to be used, for example, to analyze huge repositories of code or text and then work on that data. Its multimodal support allows you to analyze all types of information. For example, Gemini 3 can decipher and translate handwritten recipes in different languages ​​to create a family cookbook that you can share. Or analyze your pickleball games (we assume the same thing happens in other sports) and identify areas where you can improve and generate a training plan. Or scrutinize the data from a research paper and from it generate code for an interactive guide that helps us better understand those studies. In fact, integration with Google Search is an especially important part of Gemini 3, which being “embedded” in AI Mode It has the capacity to generate interactive visual elements (widgets, calculators, simulations) in real time. At Google they want the search to be more interactive than ever, and that will mean that sometimes the answers will not be just text, but rather a small interactive webapp that allows us to better understand the answer. Programming (and agents) to power The other crucial element of the model is its capacity in the area of ​​programming. Its results in tests of this type are once again outstanding, and for example it tops the WebDev Arena leaderboard with a score of 1,487 ELO. The model now behaves much more powerfully in the visual part. It also scores 54.2% on Terminal-Bench 2.0, which evaluates a model’s ability to use tools and operate a computer through a terminal. Additionally, it far outperforms 2.5 Pro in SWE-bench Verified (76.2%), a benchmark test that measures the effectiveness of scheduling agents. These Gemini 3 programming capabilities are intended to be used in a new agent development platform called Google Antigravity. The developer experience is using a “conventional” AI integrated development environment (IDE), but your agents can have access to the editor, terminal, and browser. That means these agents can autonomously plan and execute complex software tasks and validate their own code, making it easier for human developers to review and audit that code than ever before. The real challenge of the most recent models On paper Gemini 3 is postulated as a model that can really make a difference compared to its competitors. The test results and Gemini’s own trajectory make us think that the behavior of this model will indeed be remarkable. However The question is whether we will really notice the difference. In recent months we have seen how other AI companies have launched new models, but the impact for a large majority of users has been discreet: the previous models already performed really well, and although the new ones undoubtedly provide improvements, for many consultations these improvements allow us to perceive that jump in performance. Here we see two ways for Google to effectively demonstrate the capabilities of these models. The first opportunity for Gemini 3 will likely be in the area of ​​programming, and it will be these professionals who will likely be able to get the most out of those additional capabilities. But for the rest of the users, it will be that new AI Mode and the Gemini app that will have to make us notice those features. We are intrigued by this ability to respond with small interactive elements —graphics, widgets—, and perhaps with them we will really discover this new capacity of this chatbot. In Xataka | Let’s say goodbye to Google Assistant a decade later. Google has begun to delete its code to leave only one option: Gemini

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