WhatsApp

How to create sticker with any word in WhatsApp

by

Let’s explain to you how to create a sticker with any word in WhatsApp. The messaging application has been promoting this way of speaking through images and memes for some time, and just as you can now create stickers from any photoyou can also do it with any word. No, it is not an option for create stickers with artificial intelligencebut a function within the sticker search engine. In it, you just have to search for a word and a sticker will automatically be generated with it. We are going to tell you how to do it step by step. Make a sticker of any word The first thing you have to do is enter any WhatsApp chat. Once inside, when you open the keyboard Click on the stickers buttonwhich will appear to the right of the text field where you write your messages. This will take you to the screen for sending GIFs and stickers, where you have to click on the sticker tab. Once inside, you will see your favorite and suggested stickers. On this screen, click on the search button which you will see at the top left with the magnifying glass icon. Once you are in the search for stickers section, simply write the word or phrase you want as if you were going to look for it. You will see that a sticker will be generated with it with five different predefined designs. These designs will work for any word you are looking for, and with which you will generate your sticker. In Xataka Basics | Member labels in WhatsApp: what they are and how to use them to organize the members of a group

In 2013, WhatsApp cost almost one euro. And nothing prevents Meta from charging for the app again in 2026

by

There was a time when WhatsApp was paid. This was more than ten years ago, before Goal was done with the application and ended up completely changing its structure over time. The latest beta of the app leaks something that seemed inevitable after the arrival of the announcements: a paid subscription to avoid them. He leak. WhatsApp has two versions, the stable and the beta. It is common for the code of the next beta versions to be leaked, giving us a preview of the functions that will end up reaching the final app. And the latest leak points in a very specific direction. Since you recently removed your WhatsApp account from your Accounts Center, the price of your subscription for no ads in Status & Channels has decreased. Review your subscription to accept the new price of %1$s/month; or choose to use Status & Channels free of charge with ads. Additionally, Android Authority has managed to force the code so that the app displays a message in its interface about the possibility of canceling the subscription. WHATSAPP Tricks and tips to HIDE YOURSELF TO THE MAXIMUM and maintain your PRIVACY A plausible hypothesis. So far, practically all the WhatsApp code leaks have ended up materializing: either as functions tested in the beta version, or as features that have ended up reaching the final version. One of them has been the introduction of advertising in the app, which for now is limited to statuses, promotional channels and channel subscriptions. In the case of states, the operation is very similar to what Meta applies on Instagram, interspersing ads every certain number of publications. So… what if I don’t want ads? What do you give me in exchange?. If Meta wants to implement a subscription system with any modicum of success, it will have to offer more than just removing ads in return. The subscription opens the door to new WhatsApp functions, and a business model similar to that of Telegram with its premium version. One in which the app can continue to be used without any inconvenience in the free version, but which opens the door to benefits and a better experience if we check out. Because. If the question is why Meta may intend to charge you for WhatsApp, the answer is very easy: it needs money. In 2014, Facebook paid nearly $1 billion for WhatsApp. Almost 10 years later, He had barely recovered 10% of what he paid for it.. The company continues to need ways to make the investment profitable, and betting on a subscription model is a necessary plan. Image | Xataka Mobile In Xataka | WhatsApp Web: What it is, how it is used and comparison with the mobile app

The emoji is now the only safe passage so that a “voucher” does not seem hostile on WhatsApp

by

At some point, without anyone deciding, It is no longer acceptable to send a dry message in a WhatsApp group. “Ok” became hostile, “okay” became sharp and a simple “understood” was almost a declaration of someone seeking war. So we learned to quilt: To put the “👍” after the “ok”. The “😊” after a request. The “hahaha” before an opinion that could upset. Not because we felt laughter, approval or tenderness. But because the message without emoji is the message that must be interpreted. And in a culture like Spain, interpreting is dangerous. The emoji has become mandatory emotional punctuation. It doesn’t convey what you feel, but yespoint out what you don’t want the other to suspect. The “😂” rarely means that you found something funny. It means: this is a joke, don’t take it the wrong way, I’m not being rude, I’m still being nice. It is a safe conduct. A social insurance policy. Same with the “hahaha.” No one laughs when writing it, it’s just a tone marker, a way of saying: relax, this isn’t serious, we’re still friends. The more jots, the more eager the attempt to smooth out. “Ha” is dry. “Haha” is minimally polite. “Hahaha” is cordial. “Hahahaha” is nervous. “HAHAHAHA” is desperate. We have built a parallel language to avoid the conflict that never comes. Because there is almost never real conflict. Only the fear that there is. And that fear has inflated every message until it becomes a dance of false preventive emotions. The result is a hollowed-out language. When everything has emoji, none of them mean anything. When everything ends in “hahaha”, the laughter disappears. When all messages are warm, warmth becomes background noise. But we can’t stop. Because the first one to stop putting the “😊” will be the edge. The weird one. The one who “always answers dryly.” In the whatsapp groups Spaniards, cordiality is mandatory. And what is obligatory, by definition, is not cordial. It’s a perfect trap: To show that you are not hostile, you have to overact kindness. And when everyone overreacts, it is no longer possible to distinguish who is really nice from who is simply following the protocol. The emoji, which was born to add emotion to the text, has ended up anesthetizing it. Perhaps the clearest symptom is the “❤️”. A heart. The symbol of love, of deep affection. Today we sent it to confirm that we received a PDF. We use it to close a conversation without having to actually respond. It has become what “sincerely” was to the letters of yesteryear: a closing formula that means absolutely nothing. As the impersonal ‘Merry Christmas’ that any company sends you by email. In a few years, someone will study the WhatsApp groups of this era and believe that we lived in a society of overflowing affection. Emojis everywhere. Constant laughter. Hearts all the time. You won’t know it was the opposite. That we inflated words precisely because we no longer trusted them. That we filled the messages with emotion because we had stopped feeling it. And that “hahaha”, in the end, was our way of saying: I don’t know what to tell you, but I’m still here. Ha ha ha. Featured image | Xataka with Mockuuups Studio In Xataka | AI is transforming the relationship we have with our own ideas: we no longer create, we just “edit” ourselves

Researchers extracted photos and statuses from 3.5 billion WhatsApp users. Meta didn’t react until they told him.

by

Between December 2024 and April 2025, a team from the University of Vienna identified 3.5 billion active phone numbers on WhatsApp (practically its entire user base) from a single server and without encountering too much technical resistance. They processed more than a hundred million numbers per hour and extracted not only the existence of accounts, but also public keys, profile photos, status texts, and device metadata. They did it without having to hide, from the same university IP, same server, five accounts. For four months, no one in Meta noticed. Why is it important. This is not the first time that this vulnerability has been demonstrated, as it has already occurred in 2012 and 2021but the first at this scale and speed. The finding exposes a structural contradiction in WhatsApp: Your architecture should show whether a number is registered to enable contact discovery… …but that functional need collides with the privacy of its users. Knowing who uses WhatsApp in countries where it is prohibited, such as China, Burma or North Korea, can have serious consequences. There they detected 2.3 million, 1.6 million and five accounts respectively (not five million, just five). The investigation, published a few weeks ago in NDSS 2026shows that this crack not only persists, but has widened. The context. The researchers developed ‘libphonegen’, a tool that reduces the search space from billions of theoretical combinations of possible mobile phone numbers to “just” 63 billion real candidates for 245 countries. Using unofficial WhatsApp clients that directly access the XMPP API, they queried these numbers at a rate of 7,000 per second. Neither his IP was blocked nor his accounts sanctioned. Meta did not respond until researchers explicitly reported the finding in March of this year, and countermeasures did not arrive until October, just a couple of months ago. The figures. He dataset resulting five times higher the scandal of scraping from Facebook 2021: India leads the document with 749 million users (21% of the total), followed by Indonesia and Brazil. In Spain, 46.5 million accounts. 81% use Android. More than half have a public profile photo. 29% have the status text visible. Between the lines. The researchers were able to infer the operating system by analyzing initialization patterns of the cryptographic keys. Android starts certain identifiers at zero. iOS does this in random values. This detail matters because iPhone users are higher-value targets for attackers. They also detected that public keys are reused. They found 2.3 million different keys used on 2.9 million different devices. In Burma and Nigeria, tens of thousands of numbers shared the same key, pointing either to faulty implementation or outright fraud. They even found twenty American numbers that use a private key composed only of zeros. In detail. The method is not limited to confirming the existence of the accounts. For each one they extracted public keys, timestamps and the list of linked devices. This allows you to build detailed profiles without accessing the content of the messages. The age of the device can be estimated by counting key rotations. The “popularity” of a user is inferred by the frequency of depletion of their prekeys single usewhich are consumed every time you start a new conversation. Researchers downloaded 77 million profile photos of the +1 rank (prefix for the United States and Canada) in a matter of hours. 66% of them contained recognizable faces. They also found disturbing status texts, such as those from traffickers listing prices, accounts business advertising drugs or publicly visible corporate emails from governments and armies. And now what. Meta has deployed probabilistic cardinality counters to limit how many unique accounts a user can query without blocking legitimate contact discovery. It has also restricted bulk access to status photos and texts. The researchers confirmed that the measures work in subsequent tests. But no countermeasures protect those who were already listed during the months in which the system has been wide open. The big question. For four months, from a university server without even hiding their identity, they looted practically the entire user base of the most used application on the planet without anyone at Meta realizing until they were explicitly told. If these researchers were able to do it under these conditions, who else did it before without telling anyone? In Xataka | WhatsApp brings the big update of the season: the most important change is not on the mobile, but on the computer Featured image | Dimitri Karastelev

How to create original Christmas 2025 greetings to send via WhatsApp

by

Let’s tell you how to create christmas greetings for WhatsAppso you can surprise family and friends with something original. This way, you will be able to send more original and personalized images, something that shows that there is a little more to it than forwarding that trite thing that you find in hundreds of groups. In this article we are going to focus on two ways to do it. First, we are going to tell you how to create your own congratulations with different tools to do it. Then, we will go on to tell you a list of specific congratulations that you can find online, whether formal, fun, or aimed at specific types of people. Once you have the greeting created, you will be able to download it to your mobile and all you have to do is send it to whoever you think is appropriate. In addition, they are congratulations that you can use to send in any other application. How to create Christmas greetings We are going to start by telling you several methods to create a Christmas greeting on your own, and thus ensure that you can make it as personalized as possible. Here, we will use tools ranging from artificial intelligence even other classics like canva or Microsoft Designer. With Canva If you want to use Canva, you have several options available. First you have to enter canva.comand in its index you can use several methods. You can use your designs, use Canva’s many templates, or use Canva AI to describe what you want and have it generated for you. You can also do it from scratch, but this will take more time. In our tests, Canva’s AI was not able to generate a Christmas card. Therefore the best is use templates. Here, you will see that there are designs with text and images and others with photos. You will be able to personalize both the texts and the photos to add your own terms and expressions, or a photograph that gives it extra personalization. With artificial intelligence There are two ways to make congratulations with artificial intelligence. You can make it with an AI-generated image and text, or you can also make a greeting with a photo. This is the best method to do something unique and different beyond templates and images from the Internet. If you want to make a greeting with an image and text, even if the image is based on a photo, you can use ChatGPT, Gemini either Copilotanyone works for you. But if you want to use a real photo and modify it then the best option is Gemini, since at the moment it is the most reliable when it comes to handling them. Here, what you have to do is tell you that you want a Christmas greeting and include the text and description of the image that you want to use. For example, you can say the following: I want you to draw a Christmas card. Santa Claus must appear on his sleigh with gifts. The text “Merry Christmas” should appear above If you are going to use a photograph, you have to describe what you want specifying that I use the photo or the person in the photo that you have attached. If you use the person’s face, you can change their expressions to adapt them to the image you want to generate. You can make a prompt like this: Create a Christmas greeting using the photo I uploaded. You have to dress this person as Santa Claus, and below him include the text “Merry Christmas.” But here, the best thing is that experiment and test with the descriptions. Giving a good congratulation is not choosing the first one that comes out, the best thing is specify as much as possible what elements you want to appear and how you want them to do so. With Designer If you want to use Microsoft Designer, you also have several options. You will be able create from scratch by hand or with artificial intelligence the congratulations you want, but also edit templates or images with AI. There are no longer pre-generated templates, instead Designer invites you to create greetings with an AI. When you create a design with AI, you will be able to edit it. Here the best is create the image first and then edit it to add textsince if you add it with text you will not be able to change it. With free apps Lastly, you can also resort to some free applications to make congratulations on your mobile phone. Most likely, you don’t need these apps today, because with AI you can do everything, but we are still going to mention some: canva: Canva also has a mobile app adapted to your device, and you will be able to do everything we mentioned above. This on Google Play for Android and the App Store of the iPhone. Fotor: Another important and well-known application for editing photos, in which you will also find Christmas templates, effects and various design tools. This on Google Play for Android and the App Store of the iPhone. PicCollage: A fairly veteran app with which to create Christmas cards using photo collages. You have several templates, backgrounds, stickers and fonts to be able to customize them to the maximum. This on Google Play for Android and the App Store of the iPhone. Greetings Island: A simple application with a wide variety of Christmas card templates, and you will be able to customize them with photos, texts and stickers. This on Google Play for Android and the App Store of the iPhone. ElfYourself: A small application, in which you simply take a photo and with it an animated video is made showing you an elf video. This on Google Play for Android and the App Store of the iPhone. Christmas greetings to send on Whatsapp Although using templates to congratulate Christmas is a bit out of fashion in the … Read more

When Meta forced us to use its AI chatbot on WhatsApp, it did not have a detail: the European Commission

by

The European Commission has been fiercely fighting against monopolies in the technology sector for years. The persecution of Microsoft in the early 2000s it was just the beginning. In 2018 the EU imposed a historic fine on Google for abuse of dominant position with Android and last year they fined Facebook for the same reason. According to Financial TimesMeta is going to sit again in the dock accused of monopoly, this time for the Forced integration of Meta AI in WhatsApp. In the spotlight. The European Commission has not commented on the matter, but according to sources consulted by the Financial Times, Brussels is already investigating Meta for the integration of Meta AI into WhatsApp and the announcement will take place imminently. The case will be conducted under traditional monopoly laws and not under the Digital Markets Act or DMA. The accusation. The investigation has not yet been confirmed by the European Commission, but internal sources have revealed that the main reason is the deployment of Meta AI within WhatsApp, its AI chatbot. As we saw in its day, there is no way to avoid being activated and there is no option to hide it either. Let us remember that WhatsApp is the most used messaging app in the world, with 3 billion active users. Meta is already being investigated for this reason the competition authority in Italywhich considers that the integration of Meta AI “could limit production, market access or technical development” in the AI ​​chatbot sector. Goal returns to the bench. Just a year ago, Meta entered the select club of companies fined by the European Commission for violating the antitrust rules of the European Union. On that occasion, the product that was the object of the accusation was Facebook, more specifically for forcing the use of Facebook Marketplace, which, like Meta AI in WhatsApp, was activated without users’ permission. After several years of research, The Commission concluded that the company had violated the law and made them pay a fine of 800 million euros. Also in April of this year They had to pay 200 million for the case that required consent to the transfer of data. Historical fines. Facebook has come out cheap if we compare it with other sanctions, such as more than 4.3 billion that Google had to pay for abuse of dominant position with Android, and it has not been the only one that Mountain View has had to pay. In September of this year The EU fined Google 2.95 billion euros for abusing its position in the digital advertising market and currently Brussels is preparing another case by how they rank media results in their search results. USA against. The Trump administration has charged against the DMA and EU fineswhich he described as unfair and discriminatory, threatening to start a tariff war. Europe’s response was forceful: technological regulation “is a sovereign right of the EU.” Obviously the heads of the technology companies have also positioned themselves against it and earlier this year, Mark Zuckerberg called on the US government to that would protect technology companies from “European censorship”so we can assume that this new research will not have been very amusing. Judges in the US also see monopolies. At the same time as the criticism is occurring, in the United States there are also antitrust cases against big technology companies, such as the one that Google lost in 2024 and that threatened to force them to sell Chrome, although in the end they dodged the bullet. Goal too carried out a similar case recently in which accused them of monopoly over WhatsApp and Instagrambut in this case they won. We will see what happens if Europe makes its case against WhatsApp official. Images | European Commission, Xataka Android In Xataka | The United States seems determined to break its monopolies. And it has an obvious victim between its eyebrows: Google

How to share Spotify Wrapped 2025 on Instagram, WhatsApp or other apps

by

Let’s tell you how to share your Spotify Wrapped data on social networks or any application. He Spotify Wrapped 2025 has already been released, and the best thing about this annual round of statistics is always sharing it and comparing it with your contacts and friends. That’s why we are going to tell you several ways you can do it. We will tell you how to share any slide, something quite simple but which option you may not have noticed. We will also tell you how to share the statistics page that appears at the end, and even the playlist. Remember that in addition to apps, you can also share all the statistics internally with Spotify contacts through its private messaging system. Share any slide from the Wrapped The Wrapped is made up of several slides. To share them, you have to wait for them to finish playing. These slides usually have animations, and nothing happens while they are running. But when they finish a button appears Share this story down at all. This button displays the sharing options of your mobile operating system. you should have shortcut to share it on Instagram Storiesbut also to send it on WhatsApp or share it in any other app. Besides, you will also see your Spotify contacts to send it as an internal message. You will also see an option Dischargewhich what it does is download the slide to your mobile memory so that you can share it manually through the medium or application you want. Share your Wrapped summary When you finish viewing all the stories in your Wrapped, you will see a final slide in the form of a summary. In it, you will be able to move it laterally to choose different color combinations, and when you have chosen one press the button Share. This will allow you to share it on social networks, messaging apps or download the slide to share it by hand wherever you want. In the section Wrapped from the Spotify app A category will also appear especially for you. In case you have not saved it while viewing the slides, here you will have the Wrapped playlistwith your most listened to songs of 2025. When you enter the playlist, you will only have to press the button Share that appears as with any other playlist. With it you can share the playlist with whoever you want in apps or internal messages, or even copy the link to paste it in other applications. In Xataka Basics | 53 third-party tools and apps to get the most out of Spotify with statistics, playlists and new features

Until now in ChatGPT we chatted only with an AI. Now it’s starting to look more like WhatsApp

by

OpenAI has begun testing a function that gives a twist to the use given to ChatGPT: group chats. For the first time, the platform allows create conversations with up to 20 people where the chatbot acts as another participant. The pilot test has started in Japan, New Zealand, South Korea and Taiwan, and is available for users of all plans: Free, Go, Plus and Pro. How these groups work. To create a group chat, tap the new people icon in the top right corner of any new or existing conversation. Users must set up a basic profile with name, username and photo. They can then invite others by sharing a direct link. If you add people to an existing chat, ChatGPT creates a copy as a new group to keep the original conversation separate. The chatbot that knows when to speak. OpenAI assures have adjusted ChatGPT’s behavior to work better in this collaborative environment. The chatbot now follows the flow of the conversation and decides when to respond and when to remain silent, something that did not happen before. Users can force participation by directly mentioning “ChatGPT” in a message. In addition, the assistant can also react with emojis to messages, offering more natural behavior. Why does it make sense?. ChatGPT already had a solid foundation as a one-on-one conversation tool. Making the jump to group chats allows you compete directly with courier servicesa terrain where opportunities for use multiply. Planning trips, organizing work projects, searching for restaurants, or preparing collaborative documents are natural use cases that increase the time users spend on the platform. More exposure means more chances of conversion: the more people using ChatGPT as a group, the greater the chance that at least some will end up subscribing to the chatGPT. most basic payment plan (Go) turning the function into another way to make the service profitable. The technology behind. The responses in these groups are powered by GPT-5.1 Auto, a new model that OpenAI says can automatically select the best model GPT-5.1 depending on the type of question and the models available for each user according to their subscription. All the usual ChatGPT features, be it web searching, image and file uploading, image generation, and dictation, are available within groups. OpenAI also specifies that usage limits only apply when the chatbot responds, not when users chat with each other. What’s next. OpenAI indicates that will refine the experience based on feedback from early users before expanding it to more regions and plans. Currently, participants can customize the group name, add or remove people, mute notifications, and even set custom instructions for how ChatGPT should respond in each specific group. Anyone with the link can invite others, and participants can mute or remove other members at any time, except the group creator. Images | OpenAI In Xataka | Companies are turning their workers who know how to use AI into “stars”: the new labor gap

I just sent a WhatsApp audio from the Apple Watch. I only had to wait a decade

by

That the Apple Watch did not have a native WhatsApp app was something incomprehensible, only comparable to the fact that The iPad didn’t have it either for fifteen years. We talk about smartwatch and the messaging app most popular in the world but, for some reason, it had not occurred to them until now. The wait is over and now I have tried WhatsApp on my Apple Watch SE. This is what it seemed to me. Testing WhatsApp on the Apple Watch First of all, the app works from Apple Watch Series 4 and with WatchOS version 10 or higher versions. If you meet the requirements, you can try it. You may not find WhatsApp on your watch, which is what happened to me, but don’t despair. All you have to do is go to the App Store from your iPhone and update WhatsApp. You will see the icon appear in the list of apps on the watch. You can see your most recent chats from your wrist By entering the app, you can see the most recent chats, although only the last twenty conversations are shown. Within the chats you can’t see the entire history either, but rather the most recent messages. The good thing is that you can see images, stickers and also allows you to react to messages. It is a very simple interface with basic functionsbut it gives us many more options when chatting. Before we could read and respond to messages only from notifications. At the moment we discarded a notice, the message disappeared and we could no longer do anything with it. Audios from the clock Until now I could read WhatsApp messages on my wrist (except for the ones that were very long), but what there was no way to do was listen to audios. The notification arrived, but it could not be reproduced and we had to go look for the cell phone. This has just changed and now, if you receive a voice message, you can play it directly on the watch. They can also be sent, although There is a “but”. Audios can be recorded, but there is a maximum The first thing I wanted to know was if it was possible to send audios and I was relieved to see that it was, but my joy was short-lived because It only lets you record ten seconds; If you are like me and usually send podcasts to your loved ones, you are going to have to continue using your mobile. Cannot speed up audio messages Ten seconds seems short to me, but it should be enough to send quick messages at specific moments. Furthermore, what is going to be more practical is the fact of being able to listen to the audios on the watch and here there seems to be no limit (I have been able to listen to audios of almost 3 minutes). However, it does not allow speed up message speedthe only thing it allows us to do is move forward or backward in 5-second jumps. The arrival of WhatsApp to the Apple Watch has been highly anticipated. So much so that even there were alternatives to be able to have more functionalities on the watch. The problem is that we have been late more than a decade in having too basic functions. I guess that’s good news. Images | Amparo Babiloni, Xataka In Xataka | Huawei Watch GT 6, analysis: without being perfect, it is the smartwatch that I am going to recommend the most this year

They have closed a door on Luzia on WhatsApp, but her bet was already going the other way

by

The news was an expected splash of cold water: Meta will close general chatbot access to its WhatsApp business API starting January 15, 2026. ChatGPT, Perplexity, Poke or Luzia will be left out. Only Meta AI, the company’s own assistant, will remain. For Luzia, the Spanish chatbot that reached one million users faster than Instagram thanks to its viral function of transcribing WhatsApp audiosthe measure is a setback, they admit, but minor. “It is not the news that makes us most amused,” admits Álvaro Higes, CEO of the company. “It is not our main channel, but it is one of the secondary channels” where they find users who, due to having modest phones or data problems, depended on WhatsApp as a comfortable and convenient access point. Luzia already has more than 70 million downloads on its mobile applications, its main channel, and maintains “very healthy” organic growth on WhatsApp as well. The platform continues without charging its end users, financing itself with the 30 million euros raised in investment rounds. But that is changing. Contextual ads and in-chat purchases The startup has begun to monetize through contextual ads inserted into conversations“marking very clearly that it is an advertisement,” according to Higes. The logic they apply is that of commercial intent: “If you go to Amazon, you go looking for a specific product. But if you go to Leroy Merlin, you go with a problem and you come out with a product to solve it.” Luzia is in that whole part of the commercial funnel. Brazil is the laboratory. There they have launched a shopping tool integrated into the chat that allows you to browse and buy products from Amazon, Mercado Libre and other stores. When the AI ​​detects that it can recommend a product, it opens a catalog with which you can chat until the purchase is completed. This is where they want to move: pure transactionality. “Eventually we will also release a premium plan,” adds Higes. Better models, better generated images, without limits. But the CEO is skeptical about the paywall as a main model: “It is going to be very difficult to monetize via paywallthe differentiation between AI products is complicated,” he says in line with something we have commented on more than one occasion: the commoditization. Álvaro sees it more as a tool to close distribution agreements in bundle with other services, in the style of Perplexity with Telefónica just a year ago. The two routes are complementary: Contextual ads and transactions on the one hand. Distribution agreements by another. “It is still not a priority, we prefer to prioritize growth,” says Higes, “but it is something we have already started to do.” Forty people, more than half in engineering Luzia’s team is around forty people, distributed mainly between Spain and an emerging presence in Brazil. 60% work in engineering and product. The rest focuses mainly on branding, a department of five people that Higes considers essential: “Unless you are a super technical runner, people usually buy Nike because they think it’s pretty and because they know the brand. In AI it’s a bit similar,” he says as a simile. The analogy makes sense in a market where models are becoming trivialized. Higes invests a lot of effort in what they call the classifier, a system that identifies in real time the topic and the user’s intention to direct them to the most appropriate model. “If you say ‘hello’ to me, I’ll send you a very basic model. If you ask me about mathematics, I’ll send you a different model and give you different tools,” explains the CEO. That optimization is relevant because cost per user is a delicate balance. On the one hand, the price per token of a model equivalent to GPT-4 (more than suitable for the most basic queries) has fallen 90% in two years. On the other hand, the market has also been launching more expensive products that require more inference. “One force counteracts the other,” he summarizes. Higes recently wrote about this idea: There comes a time when the models are good enough for most use cases and there is no longer a need to always play with the most powerful one. “If someone says ‘hello’ to me, we are not going to use GPT-5 to answer ‘hello.’” Instead, the flows of e-commerce that they are building have a higher inference cost, but also direct monetization potential. AI for the 70% who “do not spend the day on a computer” The competition is evident: ChatGPT and Gemini They dominate the market. But Higes sees them as tangential rivals. “We make AI for the 70% of people who are not in front of a computer all day.” The bet is on presenting AI in a more accessible, more intuitive way. They have a specific tool for solving mathematics that generates four times more use than if the user had to ask the question in a blank chat. “We see that people solve more math if you are super clear and say: ‘I can help you solve math.’” It is the lesson they have learned by observing OpenAI data on how people use ChatGPT: Percentages by topic have barely changed from GPT-3.5 to GPT-5. “The level of use is still very limited,” says Higes. “There is a lot of work to present the product in the most intuitive way to the user and remove that cognitive load.” The biggest initial challenge was to change the mental model of users who arrived thinking that the AI ​​was Alexa or Siri. “They asked us the time and asked us to set timers. Many people said ‘this is rubbish, why doesn’t it tell me the time?’, when it can tell you many more things.” Presenting what AI can do is more relevant than the jump from GPT-5 to GPT-6. Maybe people don’t care about that as much as they care about having their problems solved. 2026: transactionality as focus The plan for next year is clear. … Read more

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.