users

TSMC is going to upload the price of its chips wafers 10% in 2025. And users will not be able to dodge this blow

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Just a week ago we told you that Nvidia has decided Increase the price of your GPU for games between 5 and 10%. And that of his chips to artificial intelligence (AI) up to 15%. This decision is the result of The multiple crises to which the company led by Jensen Huang and a business strategy that seeks to protect its benefits in a moment of uncertainty. But first of all it has been promoted by the increase in TSMC prices. This Taiwanese semiconductor manufacturer, The Major on the Planethas increased the price of its most advanced nodes and its customers will spread this increase throughout the entire production, distribution and sale chain. Nvidia is one of them, but it is important that we do not overlook that in the TSMC client portfolio they also break through Apple, AMD, Qualcomm, MediaTek, Broadcom or Intel, among many other companies. The TSMC leadership position protects its competitiveness from price increases It is a fact: TSMC is going to raise the price of your wafers by 10% for 2025. This information It has been circulating for several weeks by the Asian media specialized in the semiconductor industry, and at the situation of current uncertainty that has triggered the commercial warfth that Eeuu and China is perfectly credible. It is not yet clear what nodes will be affected by the climb, but it is reasonable to assume that little by little it will reach all TSMC avant -garde integration technologies. Presumably the US government will activate in July, after a 90 -day suspension, its tariffs on imported chips This context invites us to ask ourselves what has caused CC Wei and the directive dome of this company to make this decision, and in all likelihood there is no single reason. However, and from this we can be safe, TSMC, NVIDIA and most of the companies directly involved in the semiconductor industry foresee that The US government will activate in Julyafter a 90 -day suspension, Your tariffs on imported semiconductors. As we have just seen, many of the TSMC clients are US companies. This Taiwanese company is developing Your production infrastructure Within the US with the purpose of protecting their administration tariff business, but for the moment almost all its integrated avant -garde circuits leave their Taiwan plants. And future tariffs will increase them when entering the US. In addition, make chips in the country led by Donald Trump It’s more expensive than doing it in Taiwanso it would be unrealistic to assume that The price of wafers TSMC will moderate when its new Arizona plant begins to manufacture large circuits integrated in the N4 node (5 Nm) on a large scale. Image | TSMC More information | Phone Arena In Xataka | TSMC is willing to take control of Intel chips factories. What you don’t want is to do it alone

It will offer free NBA and WNBA games for its users in Spain

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Streaming platforms have long explored live sport as a way of strengthening their catalog against increasingly fierce competition. In Spain, As our Xataka mobile partners point outcases such as Movistar Plus+ and Orange TV have opted for football as a great claim. But Amazon has decided to move in another direction: it does not go with football, it is committed to the best basketball. Prime Video already offered a varied menu with series, films and documentaries, including original titles such as’BEEKEPER: The protector‘ either ‘Jack Ryan‘. Also allowed to add external channels such as Dazn either LaLiga Hypermotion through additional subscriptions. Now, it reinforces that ecosystem with something that until now did not offer: NBA matches and WNBA without extra cost for its users in Spain. 117 matches for prime video users in Spain. During the 2025/2026 season, Prime Video users in Spain can see free up to 87 NBA games, which will be added 30 WNBA matches from 2026. In total, 117 available games without additional payments, although far from the complete calendar of both competitions: it is a sample, equivalent approximately 7 % of the total NBA and 12 % in the case of the WNBA. For those who want to access all the meetings, Amazon will offer the NBA League Pass as an additional channel integrated into its platform. This movement is possible thanks to An 11 -year agreement With those responsible for both leagues, which allows Amazon to broadcast exclusively a selection of key meetings every season. A global strategy beyond Spain. The bet is not limited to Spain. Prime Video will distribute this package of parties in the United States and other markets such as Mexico, Brazil, France, Italy, Germany, United Kingdom and Ireland. In these territories, the agreement includes at least 20 additional games per season in stripes of maximum audience, a series of conference endings each and the NBA finals in six of the eleven years. With this movement, Amazon expands its presence in live sport and takes another step in its content strategy. So far it offered Spanish football competitions or sports channels under subscription. Now it incorporates for the first time a top -level basketball sample without additional cost. A play that seeks to reinforce the prime video value marking ground in front of the competition. Images | Markus Spiske | Amazon/NBA In Xataka | Netflix has tired that all its series and movies look like Netflix series and movies. And you have a plan to change it

On Sunday, Barça-Madrid is played and there will be Laliga IPS blockages. Users have an easy solution, companies do not

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Next Sunday, at 4:15 p.m., Barcelona-Real Madrid will be played of the Spanish First Division of Spanish. Taking into account what we have lived in the last three months, It seems inevitable Let us live new indiscriminate blockages of IPS by LaLiga. This website is not accessible. Once again what seems clear is that They will pay fair for sinners With constant websites that we cannot access. The persecution of IPTV illegal retransmissions is making Companies entering 70,000 euros per month are 40,000. There is clear economic and reputational damage, but there is a clear dichotomy here: for users it is easy to avoid those blockages, but for those who have a website, not so much. Hello, VPN. Since IPS blockades began by LaLiga It was clear that the only effective solution to avoid them on the user’s side was to use A VPN service. Here The options are multiple and in all cases they usually allow to continue enjoying normal access to all services despite the blockages imposed by LaLiga. It is not a 100% infallible method, but it is certainly the safest to avoid these problems. Why this method works. These services allow the IP address provided by the operator to change to a different one that will also belong to the country you choose. If LaLiga does not apply blockages to those countries from which the connection or IP of that VPN server is simulated, it is not in the Spanish ISP lock list, we can normally access the content. And packages encryption. In addition, the VPN encrypt the connection between our device and the VPN server, which makes it greatly difficult for operators or other intermediaries to inspect the traffic content to try to make a selective blockade of certain transmissions. Companies have it much more complicated. VPN services are perfect for users to “jump” LaLiga IPS blockages, but companies affected by blockages do not have it so easy. The reason is that these companies do not depend on themselves, but often have hired Cloudflare services. This company optimizes access to companies’s websites and protects them from possible cyber attacks, but when LaLiga orders to block certain IPS, the operators execute that order and many of them belong to Cloudflare. And there is the problem. The condemnation of shared IPS. Cloudflare, like its competitors, make use of shared IPS To manage all its customers. The same IP is assigned to hundreds or thousands of domains, and then it is cloudflare who is responsible for redirect access to each of them. But if LaLiga and the operators They block an IPThey block access to all domains that share that IP, whether it is legitimate and if it is not. Those who are using Cloudflare and other CDNs affected such as Bunnycdn are therefore impacted: users find that access to those domains is suddenly cut. The remedy is worse than the disease. The only solution for companies is to deactivate the service provided by Cloudflare. That means that they are not affected by blockages, but implies important risks. Cloudflare, for example, avoid (or mitigate significantly) possible service denial attacks that “throw” websites. It also prevents bots from tracking the web can end up unpaid in charging times or in the consumption of server resources. Without the Cloudflare and the like service, the exhibition of the websites of any company in the face of attacks or overloads is remarkable. The remedy can become worse than the disease. New LaLiga Tactics. Those responsible for LaLiga have reinforced their offensive with a curious tactic: Reach agreements with Cloudflare competitors like Vercel, Akamai or CDN77. In LaLiga they promise that these services – which collaborate in the fight against broadcasts – will not affect third parties during blockages, but with that type of alliance there is a great sacrificed: the privacy of customers, which can no longer be shield in those services. Image | LaLiga In Xataka | “Every time there is football, the website falls”: the collateral effects of LaLiga blockages in thousands of users

530 million euros for sending users to China

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Tiktok It has been sanctioned with a fine of 530 million euros for violating the General Data Protection Regulation (RGPD). The social network, owned by Bytedance, allowed remote access from China to data from European users, without guaranteeing a level of protection equivalent to that of the European Union. In addition, in February 2025 it was discovered that part of that data had been stored in Chinese servants, contradicting what the company itself had declared during the investigation. The blow is not there. In addition to the economic sanction, the Ireland Data Protection Commission (DPC) has given Tiktok a period of six months to adapt the data processing to the RGPD requirements. If you do not do it within that period, all data transfers to the Asian country will be suspended. What has happened exactly. The investigation has been led by the DPC, main authority by having Tiktok Technology Limited headquarters in Ireland. The final report concludes that Tiktok did not guarantee a level of protection equivalent to the European in data transfers, and did not properly evaluate the risk of access by the Chinese authorities. Graham Doyle, an attached commissioner of the DPC, summarized it as follows: “Tiktok did not carry out the necessary evaluations and did not address the risk of access to personal data by the Chinese authorities in accordance with anti -terrorist laws, counter -signs and other norms identified by the company itself as materially divergent of the EU standards.” Breakdown of the sanction. The fine imposed is broken down into two concepts that respond to two different articles of the RGPD: 485 million euros for violating the Article 46(1), by making data transfers between the European Economic Space (EEE) and China without adequate safeguards or guarantees of equivalent protection. 45 million euros for violating the Article 13(1) (F), by not informing properly in its October 2021 privacy policy about the data recipients of the data, including China. This infraction extends from July 29, 2020 to December 1, 2022, at which time Tiktok updated its policy. Background: A suspicion of 2021. Research dates back to 2021When doubts arose about whether engineers in China could access European user data. Then, the DPC opened a formal investigation to verify the legality of data transfers outside the EEE. At that time, Tiktok said he did not store European data in China, although he acknowledged that there could be remote access from the country. Version and contradiction changes. In April 2025, Tiktok notified the DPC that he had discoveredtwo months before, a case in which a limited amount of European user data had been stored on Chinese servers, contradicting their previous statements. The company indicated that these data have already been eliminated, but this finding has weighed in the regulator’s final decision. Why this is important. The RGPD establishes that personal data can only be transferred outside the EEE if the receiving country guarantees an essentially equivalent level of protection. In the absence of a “adaptation decision” by the European Commission (which China does not have), additional measures must be applied, such as standard contractual clauses and risk assessments. Tiktok did not meet these requirements. Tiktok defends himself. The company has announced that the decision will resort. According to BloombergTiktok states that he has never received a request for European user data from Chinese authorities, and that he has not provided any information. Ireland’s role in all this. Although the European Data Protection Committee (CEPD) includes about twenty authorities, the Irish DPC leads this case because it is the main Tiktok regulator in Europe. It is not the first time he does: in 2023, I fined the social network with 345 million euros for not properly protecting the privacy of minors. Images | Mourizal Zativa | Christian Lue In Xataka | Apple loses the war against Epic. Fortnite returns triumphant and Spotify already prepares its rematch

The collateral effects of LaLiga blockages in thousands of users

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Soccer Week, Blocking Week. With the support of a judicial sentenceLaLiga has power to ask the operators to Block certain IP addresses. The problem of killing flies to guns is that these blockages do not affect only the domains related to the retransmissions that LaLiga considers illegal: companies and individuals that have little or nothing to do with football are being affected. Visiting a website is not available is a draft problem, even more so if the address you need to access is necessary to work. Movistar and O2 They are at the head of criticism, but even “small” operators like Digi They have been intensifying the blockages for months. From Xataka spoken with affected and compiled several of the testimonies that flood both social networks and forums. The problem is common and easy to replicate: football day, problem day. Why indiscriminate blockages At first glance, it clashes that the order of an operator to block a unique IP address, supposedly to issue illegal content, can leave dozens of websites inaccessible that they have no relation to her. Although it seems illogical, this effect is a direct consequence of how an important part of the Internet infrastructure works. A habitual (and economic) practice in web accommodation is shared hosting, where multiple sites operate from a single server and share a single IP address. This configuration causes an unwanted collateral effect: as the blockade applies to the complete direction, it cannot differentiate individual sites. Thus, if a website with supposedly illegal football streaming shares the IP with the website you use to work, both will be blocked if the operator is given the order. It is the reason why a fall or blockade in a CDN (Content delivery network) as Cloudflare either Vercel It ends up causing dozens of websites to cease to be accessible. If the service provider blocks an address, those that share it fall as dominoes. How it is affecting users There are several more than known websites to which users They are not being able to access certain websites during the game days. In the closest cases, Xataka companions have suffered problems to access platforms such as Bluesky from the average in specific cases. Always on the weekend (coinciding with the game days). In some cases, the service provider clarifies that we cannot access a certain website by the judicial block. In others, simply do not load the page It is the same case as a server, which a few weeks ago suffered several problems to enter forocoches (where there are already numerous threads reporting difficulties to access the forum). The tonic was exactly the same. In the hours before the party, access to this address was blocked. It was not until the hours after the meeting when it could be accessed normally, both from mobile data and from WiFi. This is a relatively lower problem. Gravity increases when the user cannot access their web platforms necessary to work. This is the case of Álex Jiménez, a journalist of the Local section of Córdoba in eldiario.es. “In my case I am a Digi user. The blockade is simple: at the time the weekend arrives and LaLiga’s games, Besocy’s website stops loading, showing the message I shared in the publication. I have tried to use other devices such as my personal phone or the tablet, both for wifi and by mobile network, and the blockade continues to exist. Normally it stops working both Saturday and Sunday. There is no margin of doubt: the message you see when trying to access Besocya platform that provides media tools, is that “this IP address has been blocked in compliance with the provisions of the judgment of December 18, 2024”. Even more concrete is the case of Rodrigo, who has a Homelab At home to house some of your websites. During the hours before the matches, in some cases from noon, Cloudflare begins to cut the tap. “I use Digi, in my case I have hired the 10GB because I give it enough use since I have a homelab at home and I lodge enough services for the public too. I am happy in that aspect, speed, stability and support. Until the day D arrived, when I see that I cannot access one of my webs Being failing. And indeed, with a VPN, in my case I use protonvpn, connecting even to a server in Spain, everything worked magically, it was to disconnect the VPN and nothing was loaded. Since then I began to monitor all the cloudflare IP’s, at least those that assign me, by region or the plan that I have hired with them. And as a clock, every time there would be football, Cloudflare fell and the second my websites. Rodrigo’s case is one of the most visual, since he has shared with us the hours in which Cloudflare begins to give problems: they coincide with the meeting days and begin to “revive” when the game ends. Fall in the days that there is a game, during the previous hours and its celebration and with return to normal after its completion. This is the blockade that, indiscriminately, are applying operators under court order. What can I do as affected LaLiga blocks are protected by a judicial sentence, one that Rootedcon He wants to lie down after collecting data and testimonies of users and companies that are suffering the blockages in legitimate web addresses. He has been trying to propose nullity incident since February. For now, This is a legal practice (although with serious doubts around and with several demands against him) and we cannot prevent in any way that the operator is given to carry out the blockade. Despite this, we can put some practices into play to try to overcome these blockages. Use VPN: In Xataka We have detailed How to avoid the lalaiga block to cloudflare using VPN. This is the easiest way to skip the restriction since, to perform the blockade the operator not only … Read more

Synthetic data is not enough, so Apple wants users to help improve their AI: this will work its system

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Apple Intelligence is herebut its premiere has not been as brilliant as many expected. The company’s new proposal still has improvement marginboth in English and Spanish. Although it has been presented as a clear sales argument, its impact among people has been rather discreet. The first impressions are mixed And, for now, he has not managed to generate a groundbreaking enthusiasm. From Cupertino they already move to reinforce one of the greatest software bets in their recent history. Among the movements in progress stand out two fronts: The rumored restructuring of the team responsible for Siri, whose improved version has been delayed up to 2026and the creation of new techniques designed to improve their language models, with the mission of not neglecting their approach to privacy. One step beyond synthetic data Apple usually training its models with synthetic data and data labeled by humansa solution that has been effective to some extent. It does not always represent the real world. Consequently, it limits the functioning of AI products. This has led the technological led by Tim Cook to develop a new solution that combines synthetic data with anonymous signals of participating devices. As explained in an article published this weekeverything begins with a synthetic message, that is, an email invented by Apple itself with a format that simulates the real emails. For example: “Would you like to play tennis tomorrow at 11:30?” From there, several variants are generated that change some elements, such as sport, schedule or tone, to try different possible structures. These phrases are sent to a part of the devices whose users have agreed to share analytics with Apple. There is something key: each iPhone, iPad or Mac Take a handful of real emails transformed into Embeddings local, that is, mathematical representations that convert each message into a set of numbers that reflect their theme, style and length. The important thing is that these emails never leave the device. Thus, the system compares Embeddings synthetic, which Apple has previously generated, with the Embeddings Real emails, to see which ones are more similar. This resemblance is reduced to an anonymous signal, a simple “this version coincides better”, which is sent to Apple without revealing the original mail or the Embedding of the user. With this, Apple intends to learn which synthetic variants better reflect the real use of language, but without seeing a single fragment of private content. The idea is that this helps improve Apple Intelligence functions such as email summaries or writing tools. This approach is based on the same differential privacy techniques that Apple already uses in other functions such as Genmoji. In that case, the company collects anonymous signals about what Prompts They are more popular, such as “a dinosaur with a hat”, to improve the results without registering which user made what request. The idea is simple but very interesting. Improving without using user data data allows you to maintain the privacy approach that the company has been defending so many years. This new technique will begin to be implemented in the next betas of iOS 18.5, Ipados 18.5 and Macos 15.5. It should be noted that only those who have activated the option to share analytics from the privacy settings are activated. So, if you don’t want to be part of this system, You can deactivate it whenever. You just have to go to Settings > Privacy and safety > Analysis and improvements and deactivate the option “Share iPhone analysis”. Images | Apple | APPSHUNTER In Xataka | Public administrations turn the tortilla: Midni promises to be another success with Midgt and my citizen folder

Google is winning the AI ​​race. OpenAi has something better: users

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OpenAI, who just launched GPT-4.1he is losing technological ground against Gemini 2.5 Pro, but paradoxically his domain in users is strengthened thanks to the viral phenomenon of the generation of images in Chatgpt. The panoramic. The launch of GPT-4.1 reveals an awkward truth: OpenAI no longer technically leads. Not as before, at least. Your new model is behind Gemini 2.5 Pro Google in programming tasks, precisely where he tried to highlight. Meanwhile, Chatgpt has become The most downloaded application in the world Thanks to the virality of their abilities to generate Ghibli style illustrations either Action dolls. Why is it important. The situation confirms that there is no Moat (The technological concept that refers to a “defensive pit”). Advances are equalized in months. However, Openai has built something more valuable: a platform with mass traction and network effects than Google, despite its technical superiority and huge ecosystem, has not managed to replicate. Between the lines. This contrast defines well the complex dynamic of the AI ​​market: you can have the best technology (Google, In a way Anthropic) and yet lose the battle for users. Or you can be losing the technological avant -garde (Openai) while dominating mass adoption. It is a paradox that can only face itself, but not refuse. The turn. Sam Altman’s strategy seems to be pivoting. Recently said That “the models come and go, but we want to be the best platform.” A phrase that makes sense watching this trajectory: OpenAi prepares for a future where the value is on the platform, not necessarily having the best model. It is something similar to What we commented after trying Grok 3: Their abilities as a model are up to what others offer for most uses. Even above. But it does not have the product that others do have: GPTS, projects, Canvasintegrations, etc. In summary. We are seeing two parallel races in AI: The technological (which Google is winning for now). And that of mass adoption (dominated by Openai). This duality anticipates a future that will not necessarily belong to those who develop the best technology, but to whom it best integrates it into experiences that convince millions of users. And that is a lesson that should worry Google, whose technical leadership with Gemini 2.5 Pro does not translate into market domain, despite having a huge ecosystem where Android, Chrome, Gmail, the search engine, YouTube, Maps, Docs … In Xataka | The AI ​​always wanted us to pay to access their advanced versions. Your plan now is that we pay … for using it a lot Outstanding image | Solen Feyissa in Unspash

12 million people delivered their DNA to 23Andme. The company broke, but the problem for users goes further

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“Discover what your DNA says about you and your family.” This is how 23Andme, a company that proposes something as simple as sending a saliva sample and receiving information about the origin of your ancestors or possible relatives lost over time. No needles, without blood: a domestic genetic test that promises personal answers to ancestral questions. A few days after registering on the platform, the user receives at home a small box with a collection tube. You just have to deposit a saliva sample and return the package by mail. From there, the DNA is digitized and analyzed by algorithms. Three or four weeks later, the results appear directly on the entrance tray. In bankruptcy. Open the door to the past for less than $ 120 seemed a proposal for success. However, things did not go as expected. Last Sunday, 23 Andme accepted Chapter 11 of the United States Bankruptcy Law, that is, he declared himself in bankruptcy, and his CEO, Anne Wojcicki, soon presented her resignation. This outcome was not sudden. 23Andme had been facing doubts about his business model, disputes with investors and a concern for the property of his huge genetic database. Has never reported net benefits And its stock market value has collapsed in recent yearsentering a complicated field. Wojcicki tried to get the company several times, but its proposals were rejected again and again. “Although it disappoints me that we have reached this situation and that my offer has been rejected, support for the company and I intend to participate as a bidder,” The executive said in a shared message this Monday in X. Privacy nightmare. More than 12 million people, according to figures that we found on their website, shared their DNA with 23andme. Now, they could see how their data end up in the hands of another company. It is a very real possibility: the restructuring process includes the sale of assets with the objective of “maximizing the value of the business.” The situation has lit the alarms of the Attorney General of California, Rob Bonta, who issued an consumer alert focused on privacy. In it, he recalled that any citizen has the right to ask the company to eliminate their data and the destruction of any genetic sample that still retains. The company, on the other hand, has assured that there will be no changes in the way it protects user data during the bankruptcy process. However, your security history is far from being impeccable. Without going any further, last year One of its databases with millions of profiles on the Dark Web was leaked. Images | 23ndme In Xataka | My data has been filtered, now what: the steps you should always take that there is a massive filtration on the Internet that can affect you

Free remote access disappears after a decade and takes a worrying turn for its users

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Plex has announced which will increase the price of your subscriptions and make your main free function into payment service: remote reproduction of personal content. The changes will take effect on April 29, marking the end of an era for millions of users who used the platform to access their multimedia libraries from anywhere without having to pay for it. Why is it important. This decision directly affects millions of users who have built domestic ecosystems based on the premise of being able to access their personal content from any location. The changes represent a total turn in the business model of Plex. The figures. Price increase is considerable: Monthly subscription: from $ 4.99 to $ 6.99 (+40%). Annual subscription: from $ 39.99 at $ 69.99 (+75%). Vitalicia subscription: from $ 119.99 to $ 249.99 (+108%). It is easy to read between the lines what Plex intends with these different increases: to promote the monthly to increase their monthly recurring income … and dissuade the life, or at least monetize it much more aggressive. There are alternatives. For those who see a reason here to migrate from Plex: Jellyfinopen and free source, without payment or telemetry functions. Embyversatile without too much complexity, with a free version robust. Kodiveteran customization. Stremiofocused on streaming from different sources. The current situation. Until now, Plex allowed its users to configure a domestic server and remotely access its content for free. This model has been the basis of the growth of the platform for more than a decade, which has become tremendously popular. The change. As of April 29, you will have two options if you want to continue accessing your remote content: That the server owner has a plex pass. In this case, all users who give access can continue to see content remotely. Hire the new “Remote Watch Pass” for $ 1.99 per month or 19.99 a year, which allows remotely accessing servers whose owners do not have plex pass. Between the lines. Plex justifies these changes alleging “growing costs” and the need to continue developing new functions. However, the decision comes at a time when they want to position themselves as a legitimate competitor in the saturated streaming market. The company has been incorporating new social and discovery functions during the last year, in addition to launching A store to rent movies and series. These movements are subtle signs of a strategy to become a complete streaming platform, beyond its original function as a personal media manager. As compensation, Plex will eliminate the limitation of one minute reproduction in its mobile applications and it will no longer be necessary to pay a unique activation fee to eliminate this restriction. And now what? If you are a plex user, you have until April 29 to buy a life subscription at the current price of $ 119.99, before it doubles. The current monthly and annual subscribers will see their rates increase, while those who already have a life subscription will not be affected. Content streaming in the same local network will remain free, as well as access to content with advertising offered by the platform. In Xataka | Plex: 21 tricks (and some extra) to get the whole game Outstanding image | Plex, Xataka with Mockuuuups Studio

Netflix is ​​not worried that users cancel the subscription. The data reflect that, sooner or later, most return

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How is it possible that content platforms on demand They rise in price year and year also if every time users cancel (or say they cancel) their subscription? It’s curious. Normally, in another context, it would be that price increases and foreseeable cancellations affected companies, but Netflix does not seem that it matters. Rather. Context. Despite price increases and the wave of cancellations that comments on social networks usually imply, the reality is that Netflix’s benefit It was 10,247 million dollars In the fourth quarter of 2024, 16% more than the same quarter of the previous year and the best result since 2021. Was the users canceling their mass subscriptions? If we understand “mass cancel” as in the United States only 19 million subscribers arrive in the fourth quarter of 2024 when Netflix expected 9.8 million, then yes. Comes back. According to data from the Analytical analysis company to which it has had access Business Insiderthe reality is as follows: price increases cause cancellations, yes, but users do not take long to return. The case of Netflix is ​​also curious because this “repentance” is greater than on the rest of the platforms. The data. According to Antenna, 50% of users who cancel their subscription subscribe at six months. If we expand the time range until the year, the percentage rises to 61% of users. In other words, six out of ten cancellations recover after the year. In the case of having canceled a price increase, the return will be with updated prices, ergo paying more and compensating in some way the cancellations not recovered. Moreover, it is most likely that user who returns to opt for a cheaper plan, but with advertising. 55% of the new highs They choose that modality, in fact. The data reflects that the Netflix subscriber recovery rate is much higher than that of its competitors Netflix vs the world. The consultant’s data shows that Netflix’s recovery rate is much higher than the average of the rest of the platforms. While at six months Netflix recovers 50% of users, the rest of the platforms barely recover 34%. In the case of Netflix it is also striking that two out of ten cancellations recover in just one month. There is a roof. Netflix has not stopped innovating in its programming, moving from series and films to also offer sports and live events. 300 million subscribers give good faith that this has worked, but everything has a limit. Netflix seems aware that 1) continuing to grow will be complicated and 2) “As we continue to invest in programming and offer more value to our partners, we will occasionally ask them to pay a little more to be able to reinvest and continue improving Netflix.” That is to say, that prices will continue to rise. Netflix knows that continuing subscribers will not be easy and maybe that explains that from now Don’t give that figure. We will know numbers of audiences, view, benefits, growth, etc., but not how many subscribers do Netflix have. Most likely, we will not see that data again until the 400 or 500 million are reached, very publicitable figures and from which the platform can breastfeed. Cover image | Netflix In Xataka | This exclusive Netflix thriller competes in intensity and brutality with ‘John Wick’ and is already number 1 in 27 countries

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