Fed up with excessive luxury, social media users turn to normality: creators with everyday lives

A recent television controversy with the content creator @supaa97 has put on the table a series of issues that are perhaps at the opposite end of the topics we always talk about in reference to the influencers (fortunesluxuries, excesses): can content be created from absolute normality? Is that close to normalizing precariousness? And if it does, is it a problem? The Suyapa case. The controversy started, just as Suyapa says (which is his real name), when he agreed to do an interview for ‘Public Mirror’ to comment a video of your profile in which she told how she lived in a single room with her husband and son, and was classified as a “Poverty Influencer”, along with users who make videos with unboxings of government aid. Suyapa has stated that she is far from that type of content, and although it is true that she lives in very modest conditions in a single room, she earns her living by working as a cleaner and without resorting to aid, so she could not be included in a category of poverty. The appeal of normality. Suyapa makes a type of content closer to normcore (which is still a label created from top to bottom): these types of profiles share ordinary activities (from choosing simple and functional clothing to routines such as making a coffee, taking care of a pet or sharing morning tasks) moving away from the cult of luxury or drama that predominates in other digital spheres. They embrace simplicity and naturalness in both fashion and lifestyle: basic garments, discreet brands, homey environments and a staging that is not aspirational but friendly and accessible. He normcore as a label. This type of content is sometimes, as we say, a reaction to more luxurious and frivolous creators. If it arises spontaneously, because the creator does not ascend the social scale even if he wants to (as happens with Suyapa), or as a voluntary limitation, it is another question where you can talk about posture. That is to say, sometimes normcore is a false normality that arises as a reaction to luxury saturation. A more relaxed visual narrative is artificially sought, where the emotional connection is based on trust, identification and everyday honesty, but sometimes it is also a pose that seeks, paradoxically, to convey an image of coherence and credibility. What did they think it was? What ‘Espejo Público’ alluded to and where it mistakenly included @suyapaa97 was in a different type of phenomenon that we know as “pornomiseria” or “poverty porn”, which has two aspects: on the one hand, influencers on social networks that viralize acts of charity towards people in poverty to monetize these contents through likes, views and donations. One of the best known cases is that of Jimmy Dartswho with more than 12 million followers on TikTok, makes videos with homeless people, testing their honesty or proposing challenges. It is a controversial format that has a large number of ethical implications, even though influencers reward the people they portray with a large amount of money, as detailed this article. Something similar happens with amateur journalists who, under the pretext of portraying poverty and misery, create sensationalist content, a format whose origins date back to the seventies and that again has very complex moral connotations. Yonfluencers: from normality to luxury, and back again. Recentlythe rejection of social media consumers to the exaggerated and elitist display of luxury into which many have fallen influencers has made me think in how the perception we have of this type of content creators has changed. Many of them began as a daily reflection of our lives and as they earned money and followers, they distanced themselves from reality, generating a certain aversion from those who followed them for being a close and identifiable replica. That’s why content creators like Suyapa work, who have to overcome obstacles that are easy to identify with: tightening their belts to make ends meet, juggling time off from work or looking for affordable forms of leisure are some of the problems that the vast majority of people face. In Xataka | The influencer María Pombo defends her right not to read. And by the way, it raises an interesting controversy about habits

They used dark patterns to make users pay more

At the end of last year Microsoft made a risky move: integrate Copilot within Microsoft 365 and raise the price of the subscription without the option to deactivate it. What we saw at the time as a desperate attempt to attract more users for Copilot has ended up in court. Australia has sued them for allegedly deceiving 2.7 million users. what has happened. They count in Reuters that the Australian Competition and Consumer Commission has sued Microsoft. It maintains that the company misled its users into believing that they had to accept the price increase for Microsoft 365 with Copilot. Microsoft presented the change as something mandatory: either you accept the price increase or you unsubscribe. However, there was a third option that only appeared when you tried to unsubscribe and allowed you to maintain the original plan without Copilot. Imposition. It happened in 2024 in Australia and other Southeast Asian countries. Microsoft 365 subscribers suddenly found that Microsoft had integrated Copilot. Everything was fine except that it wasn’t free. The personal plan had an increase of 45%, while the family plan increased 29%. The problem is that Microsoft did not inform that it was possible to stay with the classic plan (without Copilot). This option only appeared if you tried to unsubscribe, so many users accepted it without knowing that this option existed. Consequences. The Australian commission says that Microsoft violated the consumer protection law and demands “penalties, consumer compensation, injunctions and costs.” The maximum fine you could face is 50 million Australian dollars, which would be triple the profit obtained. If profits cannot be determined, it would be 30% of the turnover during the infringement period. Dark patterns. They are manipulation techniques that websites and apps use so that users end up making decisions that benefit the company behind them. a couple of years ago In Spain, a marketing company was fined for using dark patterns to give up more personal data. We also find it in websites like Ryanair or Booking that bombard us to take out insurance or book that hotel because availability is running out. AI doesn’t pay for itself. Microsoft’s move highlights the problem of the AI ​​industry: the investment is hugebut the return is very small. Subscriptions are a way to make your investment profitable and now are the norm in AI tools, some even cost 200 dollars or more. Microsoft is having a difficult time standing out in an increasingly competitive environment, but its attempt to gain users for Copilot without being transparent has ended up backfiring. Images | Microsoft, Wikipedia In Xataka | AI always wanted us to pay to access its advanced versions. His plan now is for us to pay… For using it a lot

Millions of users used the legendary Windows XP key “FCKGW-RHQQ2-YXRKT-8TG6W-2B7Q8”. Now we know its origin

Many users – and I included myself – almost knew by heart the activation key for Windows XP“FCKGW-RHQQ2-YXRKT-8TG6W-2B7Q8”. With it it was possible to install a valid and official copy of the operating system that Microsoft launched in October 2001, but until now it was not known where that key had come from. Now we know. what has happened. Dave W. Pullmer is a famous engineer and developer who worked his entire career at Microsoft and who, in addition to being in charge of the task manager or ZIP folders, had another task: working on the first version of the Windows Product Activation (WPA) system. Precisely that allowed him to know from the inside what happened with that activation key, and He told that story on Twitter. It was not stolen, but leaked. As Plummer explains, no one hacked Microsoft or its systems to obtain it, nor did they manage to steal it. There was actually a mistake on the part of the development team, and a “disastrous leak” occurred. There were no social networks, but it didn’t matter. That leak ended up going viral and millions of users found out about the trick almost immediately, something surprising considering that conventional social networks did not yet exist. There was no need: a warez (pirated software) group called “devilsOwn” released the key five weeks before the launch of Windows XP, and the key was published on IRC, online forums, Usenet groups, warez websites and especially P2P applications such as eDonkey or KaZaA. How activation keys were calculated. The WPA system generated a key that was based on each user’s hardware: “the identifiers of the CPU, RAM and other components” were taken into account, and were sent to Microsoft along with that activation key to be validated. If errors or suspicious keys were detected, that installation was labeled as pirated. Master key. But FCKGW-RHQQ2-YXRKT-8TG6W-2B7Q8 was a valid volume license key that became part of the “white list” that the key validation system had. If that key was used, the servers assumed that it was an enterprise volume license, and that “there is no need to call home.” Thus, when installing Windows XP, users simply had to answer “Yes” when asked if they had an activation key, they entered the famous key and thus avoided checking it. It was like having a master key. You could even update XP. When using this activation key, the operating system started fully functional and without activating small user warning mechanisms such as watermarks or a 30-day countdown. It was even possible to overcome the controls that were applied to receive updates. Although Microsoft detected and banned activation key, new illegitimate patches and “cracks” appeared who managed to make this activation mechanism persist for years. Now you couldn’t use it. As Plummer explains, you could technically still use it on old Windows XP installation disks if you could find one, but Microsoft’s own servers that handled the validation process were disabled years ago. And even if it wasn’t, the key ended up being part of the blacklist of prohibited activation keys, meaning you couldn’t use it to validate a legitimate copy of Windows XP. Image | Internet Archive In Xataka | Nostalgia does not disappear. So much so that there are people developing a new web browser for Windows XP

Some users will get rid of the increase of Xbox Game Pass Ultimate, according to The Verge

Last week the news jumped: Xbox Game Pass Ultimate rose price. And it was not a minor change, but orn 50% increase that placed the subscription at 26.99 euros per month in Spain. For some, it was an inevitable adjustment. For others, a jump too abrupt to justify it without further ado. But in the midst of the stir, there are important nuances. According to The VergeMicrosoft has begun to send emails to certain users of the European Union clarifying that this new price will not apply to all equally. At least, not for the moment. “At the moment, these increases will only affect the new purchases and not to your current subscription in the market where you reside, provided you have orn Automatic recurring plan“Says Microsoft.” If you decide to cancel your plan and buy it again, you will be charged the new current rate, “adds the company. The notice adds one more detail: if in your market there will be a price increase, these users will receive a notice at least 60 days in advance and may cancel or modify your plan. This condition, however, seems to be applied only to the markets where the people who received the message reside. For now there is no official confirmation about which countries are included in this exception, but The Verge mentions cases such as Ireland, Germany or Poland. In Xataka we have contacted Microsoft to know if Spain is part of that list and update as soon as we have an answer. In development. Images | Xbox | Capture (The Verge) In Xataka | Game Pass is already an unsustainable investment: more than 2,000 euros for each console generation and with nothing in property

Goodbye to the official Windows 10 support is bad news for users. Hackers already rub their hands

On October 14, millions of computers worldwide will be helpless. That day The official Windows 10 support period endswhich means that users of equipment based on this operating system will not receive security updates. Problem. That raises a gigantic problem for end users, but especially for companies you can see their operation committed to future vulnerabilities that are discovered in said operating system. It is something that has happened in the past with ancient Microsoft operating systems, but the difference here is in the windows 10 dimension. Four out of ten pcs, with Windows 10. According to Statcounter Globalstats data, Windows 10 has currently a global fee of 40.84%. Four out of ten teams that use Windows, use Windows 10. That involves hundreds of millions of PCs, laptops and other devices – point of sale, interactive kiosks, industrial control systems – are exposed to new vulnerability that are discovered from that moment. In Spain, by the way, it is quota is even more worrying. Remembering what happened with Windows 8. In January 2016 Microsoft also marked the end of the Windows 8 support, but the market share of said operating system was much lower, which made the risk, even existing, it was much lower. The problem of the Windows 10 quota is now added that Ransomware and other malware threats They have multiplied. Party for cybercriminals. The “hackers” – or rather, the crackers, the cybercriminals – have before them a golden opportunity to discover and exploit new vulnerabilities that will not be corrected by Microsoft or whose updates will not apply in most cases. It is true that Microsoft has offered methods to extend updates in some cases, but as has happened in the past, many users will not take advantage of them and therefore will be vulnerable to those future cyber attacks. Update options. With the end of Windows 10, there are options for users. One of them is to update Windows 11 “Skipping” the technical requirements Taxes by Microsoft. The other, take advantage of the free extension of the update period, which they can receive for one more year With a simple process. There is also the most profitable option for Microsoft and manufacturers: update to a new PC that arrives with pre -installed Windows 11. And of course, we can opt for other operating systems: these equipment can remain useful (and insurance) installing some linux distribution. The condemnation of “Legacy” systems. Microsoft has always had the philosophy of maintaining compatibility back. That has advantages – can continue executing software for years even in modern hardware – but also that serious disadvantage of security commitment. Apple does not suffer so much. Apple, for example, has a much more drastic attitude in terms of updates and constant update is prioritized. And although it is possible to continue using old equipment with old versions, new functions that usually encourage users to update are excluded. Because it has it much easier. But of course, Apple has in its catalog a few tens of Mac and Macbook since they do not license their operating system, which makes it much easier have these updates under control. In the Windows world, with tens (hundreds?) Of manufacturers and millions of hardware and software combinations, conflicts may appear everywhere and control security is much more complex. In Xataka | The unexpected return of Windows 7: it reaches almost 10% of the market when Microsoft prepares to retire Windows 10

Video games have fired their number of users, and come from an unsuspected place: television series

The video game adaptations have long left behind the “impossible” sambenito. Criticism and public successes such as recent television series’The Last of Us‘ either ‘Fallout‘They have proven that the episodic format fits especially well with the long plot developments of the games and with their very wide characters. But there is more: a recent study shows that not only those series are successful because they attract the players. The flow also works in reverse. More spectators. According to A recent study by Ampere Analysisscreen adaptations drive the growth of the number of players by 140% on average. Among these adaptations, the average increase achieved by television series is up to 203%, much higher than films (48%). Among the former we can find such outstanding series as’Arcane‘,’ The Last of Us ‘,’The Witcher‘,’ Fallout ‘,’ Knuckles’, ‘Cyberpunk: Edgerunners‘,’ Conserje Pokémon ‘or’ Halo ‘. Among the movies, ‘A Minecraft movie‘,’Sonic The Hedgehog‘,’Super Mario Bros. the film‘,’Uncharted‘,’ Mortal Kombat ‘or’ Detective Pikachu ‘. To the bunker. For example, the premiere of the “Fallout” series in Prime Video in April 2024 caused a 490% increase in monthly active users (UAM) playing the franchise: 80% of the 14 million active players were new. In contrast, additional content launches for ‘Fallout 76’ previously achieved only 17% increase in UAM. It is a phenomenon that had already been detected since the same premiere of the series, when the 2015 Búnkeres construction and management game ‘Fallout Shelter’ received an unusual impulse Almost a decade after birth, going from giving benefits of about $ 20,000 a day to enter $ 80,000 a day, thus increasing their benefits by 232%. The last ones will be the first. There is a more particular case, because it adapts a narrative game, closed, without online and that had been acclaimed by criticism and public a few years before, calling the attention of non -hardcore public, that is, that the middle fan had more than known. ‘The Last of Us “experienced a 150% rise in its players base: an absolutely spectacular figure if we take into account that the series does not” complement “or expands what is seen in the games, but tells it again. Without a doubt, it is a different phenomenon from that of ‘Fallout’: the excellent invoice of HBO production, much more mainstream That the prime video, it caught the attention of non-players. To compare: the relaunch of “The Last of Us Part II” for PS5 only made the monthly players in 70%. And in cinemas, ‘Minecraft’. This is one of the greatest recent box office successes, and here there has been a clear feedback: the commented Tumults in cinemas They are due to the preteen enthusiasm of the ‘Minecraft’ players, but the current was also in the reverse direction: the premiere in April 2025 produced a growth of 30% of users of the game. Of all of them, 54% of the new players were people who had abandoned the games previously, that is, the film reactivated their interest in the game. Some reasons. They are diverse (although we like to continue putting in the same sack to ‘Arcane’ already ‘Street Fighter’, these are adaptations for generations of completely different spectators), but the Massive television accessibility. This allows those who do not play videogames to know their emblematic stories without having to overcome the “input barrier” that sometimes lifts the technology, already later encouraged to enter them on their own. In any case, it seems that we are living a golden era for this type of series and films: fidelity to the originals achieved with films such as ‘Super Mario Bros.’ or ‘Sonic’ was unthinkable a few years ago. The change in the interests of the public causes these products to cease to be niche, or rather, that they no longer have the need to soften the elements of the original video game to become massive products. Viodeojuegos are already an entertainment mainstream and its adaptations catapult that audience. Header | HBO Max In Xataka | Umbrella to the end of the zombie world: all ‘resident evil’ films worse to better

There are users selling their Wrapped data to train AI models. Spotify has not taken it well

Did you ever think you could make money with your Spotify data? What for many is only an annual summary with favorite songs and artists, for others it is a source of real value. An increasing group of users has decided sell your listening history To train artificial intelligence models. Spotify, which has turned Wrapped In one of its most recognizable brands, it has not taken long to react and the tension is served. Wrapped was born in 2015 as a tool to visualize listening habits and became a global tradition. Today, its popularity has given rise to UNWRappeda collective managed by the decentralized platform Vain. More than 18,000 users have grouped their data to sell them to interested companies. According to Ars Technicain June they achieved their first sale: a portion of data for $ 55,000 to only AI, with an average payment of about five dollars in cryptocurrencies for each participant. Wrapped is no longer just marketing: it is the center of a data control fight The interest in these data is not accidental: Spotify collects a detailed history of each account, searches, devices, approximate locations and technical records. All of that is available to any user through a Official download option, which offers packages in JSON format with years of history and precise data on the use of the platform. But although access is legal, its use has clear limits in the terms of Spotify. The policy for developers It prohibits using Spotify data or contents to train artificial intelligence models, resell information or replicate essential functions of the platform without permission. Spotify confirmed to the aforementioned medium that he sent a letter to those responsible for UNWRAPPed warning that the project could violate its registered trademark and violate these policies. The company insists that users can download their data, but does not authorize that they are monetic through third parties. UNWRAPPED pagethat until recently allowed to register and sell data, is no longer available. At the time of publishing this article, an English message appears that we have translated: “This service is no longer available. We regret the inconvenience. If you have any questions, get in touch with support. ”It is not clear if the closure responds to Spotify actions or a decision of the developers, who have not given explanations about this. Unwrapped was born, according to its creators, so that users had more control over their data, although their future is uncertain. Vana, the platform that drives it, argues that the project allows to group information in a community and collectively bargain its use. They explain that it is unlikely that a user manages to sell their data separately: companies are looking for broad sets, such as those who create vain, and then distribute the income among those who participate. Wrapped continues to be for most users a curious and shared annual summary. But the interest in monetizing this data makes it clear that the discussion about who controls personal information is not yet resolved. Spotify has expressed reservations on projects that use their services out of what is allowed, while decentralized proposals try to gain relevance. It is about to see what will happen finally with this project and others of similar characteristics. Images | Spotify | Xataka with Gemini 2.5 In Xataka | Google has resolved the dilemma of the age on the Internet as disturbing possible: spying on to protect you

Apple forces its users to go to ESIM

Apple is about to make the definitive leap towards technology esim also in the rest of the countries. Cupertino’s company has announced that will eliminate the physical sim of your new iPhone Air Recently presented, including the devices that are marketed in Spain. The decision is not far from what he was doing in the United States, because in that country it has been like this From the iPhone 14. Goodbye to physical sim. While in the United States they have been living with iPhones without SIM groove for about three years, the rest of the countries had remained out of this transition. Runrún sounded a few weeks ago when sources close to Apple confirmed That the employees of their European stores had received specific training on iPhone compatible only with ESIM. According to these sources, the training should be completed before September 5, days prior to the official presentation of the terminals. What models will be affected. Here in Spain, only the iPhone Air arrives with ESIM exclusively. However, for the rest of the family, Apple has developed versions only with Esim for Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the United Arab Emirates, the United States and the Virgin Islands of the United States. This means that models of iPhone 17 and iPhone 17 Pro They will exclusively adopt ESIM technology in the aforementioned countries. It seems that Europe is saved at the moment. In the case of the Air, which replaces the iPhone Plus in the range, it has a thickness of just 5.5 millimeters at its thinner point, so the space is significantly lower to place a sim card tray. The rest of the models will follow the same strategy for the countries mentioned by the company’s commercial decision. It only remains to know when this decision will affect us for the rest of the terminals. What Apple defends. The company argues that ESIM offers greater security than the natural, since they cannot be extracted from a lost or stolen iPhone. In addition, a single device can manage up to eight esim different simultaneously, eliminating the need to carry, exchange or mislead physical cards during trips. For Apple, it is a logical step towards the complete digitalization of its devices, a small more step towards An iPhone without physical ports. The challenge of the operators In Spain. Although the main Spanish operators such as Movistar, Vodafone and Orange They already support Esimadoption is not yet total. Some OMV operators and prepaid rates have not yet fully implemented this technology. Therefore, if you end up opting for an iPhone Air, you will have to verify in advance if your current operator is compatible with Esim. However, everything indicates that there will not be much left so that the rest of the operators who have not already done it, end up being compatible with technology. And now what. As we reviewed, users who depend on natural cards will have to plan their transition during the next months if they are going to opt for an iPhone Air. Those who change their operators frequently travel with local SIMs or use company devices with specific cards will have to take an eye to get an ESIM and continue using the device normally. The good thing is that the iPhone allows you to manage up to a maximum of eight ESIM, something very comfortable for when we travel. Cover image | Apple More information | Apple In Xataka | The United States does not accept a “no” by response for the 100% American iPhone. And Apple is starting to give in

Retocate a photo without inventing it. Google has succeeded and has won 10 million users

Recently Gemini was news for the integration of a new image editor, called Nano Banana. Its great virtue is that it has achieved something that seemed impossible: finally an AI is able to make touch -ups in a photo without changing it completely. The launch has gone well to Google, who has announced that thanks to Nano Banana they have added no less than 10 million users to Gemini. The numbers. We have known it thanks to Central Androidwho echoed the last publication of Josh Woodward in X. The Vice President of Google announced that since the launch of Nano Banana on August 26, more than 200 million images have already been published and the Gemini app has won 10 million users. Woodward jokes that TPUs are burning (it refers to ‘Tensioning Processing Unit’, used in neuronal networks). The milestone The generation of images was at a very high level in which distinguish what is AI and what is not It is almost impossible. However, he was unable to make a small modification in an image without inventing things. And let’s not talk about asking him to put a text. The striking of Nano Banana is that you can add, change or remove something from a photo without changing anything else. For example we can ask to change our clothes or add a person in a photo. Viral. Artificial intelligence is already mainstream; practically everyone knows what a chatbot is and many people use it for all kinds of consultations (even As if it were his psychologist). If there is something that has contributed to the AI ​​reaches the general public, it has undoubtedly been the generation of images and the most viral case we have it with the Ghibli style photos. Although not with such an impact, during the days that Nano Banana has been available, several have been viralized Prompts like the one Turn any person or pet into an action figurine. It trembles, Photoshop. As we said, the image edition was a point that escaped the AI, but Nano Banana is able to remember and apply small modifications. At the moment Nano Banana does not reach the requirements for professional use, but if it continues to evolve it can be A great threat to image editing softwares like Photoshop. In Xataka | Cancel the adobe subscription has been hell for years. USA just denounced him

How to get this promotion for PayPal users

If you are a paypal user and have never been a paid user Perplexitythen I have good news for you. Because you can Get a free year of perplexity prothe payment subscription of this AI valued at 200 euros. This is an AI that offers a very interesting and functional product that we liked from the beginningand that a hole has been made in the sector. The best thing about your free version is that, in addition to your own models, It gives you access to other third -party modelsas GPT-5Gemini 2-5 Pro, Grok 4 or Claude Opus 4.1. Come on, it is a whole in one. Conditions of this promotion To be able to opt for this promotion You must meet two main conditions. Basically, it is summarized that you are a new pro user and that your paypal is not new. Are the following: You should never have been subscribed before to Perplexity Pro with your account. Your PayPal account must have been created before September 1, 2025. Otherwise, you have to wait 30 days. You have to go to a concrete page to subscribe. The offer is valid until December 31. How to get the offer To access this promotion, you have to enter perplexity.ai/join/p/paypal-subscription. Within the link you will go to a screen with the promo, and you have to click on Claim 12 months of Perplexity Pro That will appear inside. This will take you to a screen where you have to connect your PayPal account. Here, click on PayPal That appears inside, and follow the steps to accept this service as a payment method. And that’s it. Now you will go to a summary screen, where you have to click on Accept offer That appears in blue and ready, your account will be pro. Then, you have to remember to cancel your subscription in the event that you do not want you not to charge you 20 euros a month, although you may also end up liking you. In Xataka Basics | 22 useful and not so well -known free artificial intelligence tools

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