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The Great Rental Review of 2026 is going to be dramatic for thousands of Spaniards for one reason: 1,700 euros more

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The usual thing around these times is that people start talking about New Year’s resolutionsprojects, trips… plans for 2026 that is already around the corner. That’s the usual. In Spain there are thousands of families who face the year with a very different feeling: restlessness. They are tenants, they have been residing in rented houses for years and now they see how their contracts are about to expire in a very different scenario to the one they had when they signed them, back in 2021. Things have changed so much that there are those who estimate that some tenants will have to pay up to 4,600 euros more per year if they don’t want to move. What has happened? For thousands of Spanish families, 2026 will not be the year of North America World Cup nor that of Eurovision without Spain. 2026 will be the year in which they will have to decide whether to move or agree to pay much more for their homes. The reason is a phenomenon that some have baptized as “the big rental review” and in practice it is nothing other than the expiration of the contracts signed between 2020 and 2021. After the five-year extension that marks the lawnow many tenants have to sit down and negotiate with their landlords. But that’s normal, right? Correct. Contracts signed from 2019 onwards last five years if the landlord is an individual or seven if it is a company. During this period they are renewed annually automatically and the normal thing is that the rents are updated in a controlled manner, based on the CPI or the IRAV index. That hasn’t changed. What is special about the rental contracts signed in 2020 and 2021 is that they were agreed in a very specific context, conditioned by the impact of the crisis of COVID-19. It comes with taking a look at the price chart of Madrid prepared by Idealista to understand it. After years of moderate rent increases (or stagnation), in mid-2020 rents began to become cheaper and did not recover until well into 2021, when they gained momentum that continues even today. What does that mean? That if you signed a rental contract in January, February, March… 2021, you did so at an advantageous time that has kept you ‘safe’ these last five years from the price increase that the market has accumulated. Now, once that agreement expiresif your landlord wants to renegotiate the contract, he will do so in a very different context, with rents in maximum values. Has rent become so expensive? Yes. Until now we could get an idea thanks to platforms like Idealista. Now we have a theoretically more precise tool: calculations from the Ministry of Social Rights and Consumption prepared from data from the INE, the Tax Agency and the IEF. The results has advanced them The Country and they show that contracts that must be renewed in 2026 will become more expensive by up to 383 euros per month compared to the time of the original signing, which translates into about 4,600 euros more per year. That would be the forecast for the most extreme cases (not the average), but it is eloquent. Is there more data? Yes. The estimates of advanced consumer The Country show an estimate of how much rents will rise per year for a household with a median income. For Spain as a whole, this calculation shows an increase of 1,735 euros. In the case of the Valencian Community it would reach 2,686, in the Canary Islands 2,267, in Madrid 2,042, in Cantabria 1,869 and in Andalusia 1,952. In the rest of the regions analyzed, the increase in median income ranges between 1,408 and 884-329 euros/year, the latter data corresponding to Ceuta and Melilla. And the calculation of 4,600 euros/year? It comes out of the heaviest estimate, the one that corresponds to the Balearic Islands. There the Consumption data show the increase in rent prices can exceed 4,615 euros per year. As a reference, Idealista indicates that in March 2021 the residential square meter was rented on the islands at 11.2 euros. Today it is above 19. If we take an 80 m2 apartment as a reference, that means that a tenant who five years ago paid 896 euros/month today would have to pay 1,528. That is, 632 more. When managing the advanced table by The Country It is worth keeping several keys in mind. To begin with, it does not include data from the Basque Country or Navarra due to their regional regimes. Nor from Catalonia, since one relevant part of the population resides in declared neighborhoods “stressed market areas”which influences their prices. The increase calculations also seem to have been carried out with respect to the values ​​at the signing of the contract (2021), which leaves the doubt as to whether they have taken into account the updates of recent years. Another fundamental factor is the context: the estimates are based on a portfolio managed by Sumar, which takes time pressuring its government partner to extend hundreds of thousands of rental contracts about to expire. Does it affect many people? The answer is once again positive. At least if we take Consumption as a reference. After examining the data from the Household Panel, Pablo Bustinduy’s department has come to the conclusion that in 2020, 568,500 contracts and in 2021 another 632,300. The first ones have been completing their five years of validity in recent months. The latter will begin to do so from January, affecting 1.6 million people. The communities that will (potentially) be most affected are Madrid, Catalonia, Andalusia and the Valencian Community. The first saw 145,900 contracts signed in 2021, affecting some 404,100 people. In Catalonia, 112,700 and 301,000 were recorded respectively, although there the tenants have the declaration of stressed areas in their favor. In Andalusia there are some 85,500 contracts with 213,700 affected tenants and in the Valencian Community there were 65,500 agreements with 155,000 people involved. Anything else? Yes. … Read more

A silent operation has compromised thousands of ASUS routers. Investigators target groups linked to China

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Few devices are as stable and discreet as the router. We barely think about them, we rarely review their configuration, and we rarely consider them part of the security debate. They are just there, connecting. This condition makes them ideal terrain for those seeking to go unnoticed. A recent investigation has revealed that ASUS routers are being used as part of a remote operating structure. They don’t cause problems, but they are no longer just an internet access point. According to SecurityScorecardthe signal reveals the existence of something more than a specific failure. The researchers observed that a significant volume of ASUS routers exhibited the same TLS certificatewith a validity of one hundred years, which does not fall within the usual parameters of this type of equipment. This coincidence made it possible to identify a structured campaign, called WrtHug, and conclude that the devices had been altered in a coordinated manner to remain connected and operational without alerting their owners. How WrtHug works. According to the analysis, the campaign is based on vulnerabilities present in ASUS routers and in the service AICloudwhich allows remote access to files and connected devices from outside the home network. By leveraging that channel, attackers can execute system-level commands and modify settings without requiring user intervention. The presence of the shared TLS certificate acts as a sign of this alteration and shows how the routers become part of an intermediary infrastructure, useful to hide the real origin of the activity. AiCloud is a function integrated into ASUS routers that allows you to access files stored on USB drives connected to the router or in shared folders on a computer from outside the home. It can be used from a browser or through a mobile application, making it easy to view documents, photos or videos without being physically on the local network. That legitimate remote connection capability, intended for convenience, also means that any alteration to the system has broader consequences if an external actor comes to control it. Which models are at risk. SecurityScorecard identifies several affected ASUS models, many of them old or end-of-life. Among those registered are: 4G-AC55U 4G-AC860U DSL-AC68U GT-AC5300 GT-AX11000 RT-AC1200HP RT-AC1300GPLUS RT-AC1300UHP Some are still used in homes, but others are installed in small offices or businesses that have never renewed the equipment. It should be noted that although ASUS has published security patches and the vulnerabilities are officially corrected, research indicates that the majority of compromised devices are EoL (end of life) or outdated models. This combination of lack of support and obsolete equipment multiplies the risk that the problem persists over time. Where the operation has been detected. The researchers observed that the compromised routers are concentrated in Asia-Pacific, with an especially high presence in Taiwan and other countries in the region such as South Korea, Japan and Hong Kong. Active devices were also registered in Russia, the United States and several Central European countries. A map with the concentration of infected devices | Image: A notable element of the report is that no cases were identified in mainland China, which analysts interpret as a contextual clue, although not proof of authorship. The geographical scope confirms that this is not a local phenomenon, but rather a distributed infrastructure. What researchers say about China. SecurityScorecard does not definitively attribute the campaign, but notes that the behavior observed on the routers coincides with tactics previously used by actors associated with China. Researchers speak of “low-moderate confidence” that WrtHug is an ORB facilitation campaign operated by a pro-China actor, that is, a network of compromised devices that act as intermediate nodes to conceal the real origin of future operations. Among the technical parallels, analysts highlight similarities with a campaign called AyySSHush and the use of vulnerability CVE-2023-39780. What to do if I have an ASUS router. Detecting if a device is compromised is not easy, because the changes introduced by WrtHug do not affect its operation. The first thing is to check if the model is among those that have stopped receiving support and install, if it exists, the latest version of firmware available from the ASUS website, following the recommendations of its security notices. As additional measures, it is advisable to disable remote services that are not used, such as AiCloud, review possible unauthorized access and consider replacing the equipment if it is already at the end of its life. WrtHug shows that home routers are no longer a neutral element. They are devices always on, connected and with sufficient capacity to sustain discrete operations without altering their operation. This combination makes them useful pieces within a digital dashboard that previously seemed reserved for more complex systems. Images | ASUS | SecurityScorecard In Xataka | Correos and the DGT are already widely seen, so the scammers have changed their objective: an app to pay for parking

A conflictive aesthetic is conquering the feet of thousands of Spaniards: “barefoot” footwear

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At seven in the morning, Fernando puts on his shoes barefoot before leaving for the school where he works. They are thin, soft, almost like a second skin. “Before I ended up with sores on my little fingers; now I can stand all day,” he tells us in an interview for Xataka. A few years ago you would have been looked at strangely for wearing sneakers with minimal soles and separated toes. Today, however, it does not go unnoticed as modern: the barefoot It has become a trend. From an alternative corner of the wellness world it has jumped to the feet of thousands of people. Influencers they recommend itshoe stores are multiplying and even Queen Letizia He wears them at public events. The phenomenon mixes fashion and physiology, and promises something as simple as it is powerful: walking again as we were born, barefoot. From niche to phenomenon. The rise of barefoot It has been meteoric. In just a couple of years, the concept has gone from health and natural parenting forums to digital catwalks. “At first they were ugly and almost no one used them,” remembers Fernando, 39, one of the first to try them in his circle. “But I saw people on Instagram talking about them, they said they were good for the feet and I decided to try them. From the first moment I felt very comfortable.” Like him, thousands of consumers discovered this type of footwear on social networks, recommended by social media accounts. physiotherapy either chiropody. Mar Oncina, owner from the shoe store DePeus in Alicante, confirms the change to Xataka: “When I opened, 80% of my clients were children. Now almost half are adults.” In just a year and a half, he says, interest has grown “hugely.” Schools ask for discounts for AMPAs and large chains, from Inditex to Mustang, have begun to launch their own minimalist lines. “People have understood that this is not just fashion, it is health,” he says. Walking ‘natural’. He barefoot proposes an idea as simple as it is radical: walking again without artifice. The difference with conventional footwear is in the structure. These shoes eliminate the heel (the so-called drop), cushioning and rigid insoles; Instead, they offer a thin, flexible sole that allows the foot to move and feel the ground. As explained in Podoactivathe main purpose of minimalist footwear is to promote a more natural gait and posture, strengthen the intrinsic muscles of the foot and promote proprioception. The foot, with its 28 bones and more than 100 tendons, is prepared to cushion naturally; What happens is that we have spent our entire lives enclosing it in rigid structures that atrophy it. a study published in Nature reinforces that idea: walking barefoot modifies the way the feet interact with the ground and how forces are distributed when walking. The researchers, led by evolutionary biologist Daniel Lieberman, discovered that people who walk without shoes develop thick calluses, but without losing tactile sensitivity. In other words, leather soles protect, but do not disconnect from the ground, while cushioned soles alter the natural way of walking and increase the impact on the joints. From children’s footwear to the adult boom. Paradoxically, the revolution of barefoot It started with the little ones. Mar tells us clearly: “It all started when my sister, an occupational therapist, decided that her daughter would only wear respectful shoes. She explained to us that children who go barefoot better develop gross motor skills, balance and foot strength.” From that family conviction, their store was born, and with it, a new market. Iraia, 36 years old, explains to Xataka that she discovered the barefoot looking for the best footwear for her daughter Alazne, who was unstable when taking her first steps. “I was convinced by the idea that the feet should move freely and without being deformed. Soon I started using them too and my posture changed. The lower back pain has disappeared, and my toes have literally separated.” Stories like yours are repeated in shoe stores and online forums. And although most started looking for health, many stay for comfort. “I no longer feel like coming home and taking off my shoes,” says Iraia. “It’s like going barefoot all day.” The view of the experts. Almost everyone agrees on the same idea: barefoot It’s not for everyone. “Whether it eliminates back or hip pain is questionable,” clarifies podiatrist Carles Espinosa interviewed by RAC1. “Yes, there are benefits if it is done with adaptation, but you cannot go from a shoe with a heel to a flat one overnight.” From the podiatry portal insist on the need of a progressive transition: gradually reduce the height of the heel to avoid injuries to the Achilles tendon or muscle overload. They also warn that hard surfaces, such as asphalt, are not the best to start with. Dr. Alberto Martínez Oller, from the MO podiatry clinic It’s even more concrete: “It is not recommended for people with flat feet, bunions, injuries or neuropathies. Nor for impact sports or uneven surfaces.” Their recommendation is clear: consult a podiatrist before making the change. Still, he recognizes the potential benefits: improved balance, muscle strengthening, increased mobility and prevention of deformities. In fact, some specialists fear, precisely, that viralization will turn a medical recommendation into a fast-moving fashion. “Walking naturally does not mean walking without control,” warn. The fever for well-being can lead to confusing minimalism with miracle, and each foot tells a different story. Digital fever and the power of the algorithm. If anything has driven the expansion of barefoothas been digital word of mouth. “The role of networks has been fundamental,” says Mar, from DePeus. “There are people who have known how to communicate it very well, such as podiatrists or physiotherapists who have reached thousands of people. The problem is that along with good information, many hoaxes also circulate.” “Transformation” videos abound on TikTok and Instagram: feet before and after months using barefoot, posture comparisons or 30-day barefoot challenges. … Read more

The lack of generational change has opened a job opportunity for thousands of young people in Spain: bus driver

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The driver shortage In Spain and Europe it has generated an opportunity for those looking for a stable and well-paid job. Municipal companies are fighting to hire new talents who want to train as drivers of their city buses. The lack of generational change in passenger transportation is a problem that affects many local companies, which cannot fill the vacancies left by retiring drivers. The shortage of drivers in Spain and Europe. According to published data According to the European employment body EURES, in 2023 there were 105,000 vacancies for bus and coach drivers in Europe, which represents 10% of all positions in the sector and an increase in vacancies of 54% compared to the previous year. In Spain the situation is not better. The driver shortage already an officially recognized structural problem. The deficit affects both the freight and passenger transport sectors, and contrasts with the surplus in other professions such as administrative or technical personnel. The forecasts of the transport sector is that, by 2026, 37,000 new bus drivers and about 126,000 truck drivers will be needed. Why are there drivers missing? Among the structural factors that aggravate the shortage of drivers, the absence of a generational change. According to a report According to the Spanish Bus Transport Confederation (CONFEBUS), the aging of the workforce is one of the main reasons for this shortage. Data recorded by the International Road Transport Union (IRU) included in the EURES report indicated that, in many European countries, less than 5% of drivers are under 25 years old. Furthermore, the incorporation of women to the sector is very low, since only 12% of drivers in the EU are women. He sector It estimates that it will need about 24,000 new drivers per year to compensate for the rate of retirement of current staff. CONFEBUS also recognizes that working conditions in the sector Nor have they helped to attract young people: long hours, irregular shifts, temporary contracts and poor family conciliation. Access to training and certification is another obstacle, since the obtaining the CAP or the D permit entails a high cost, especially for young people or migrants who do not have sufficient economic resources and find there a barrier to accessing these jobs. Government aid for training. Precisely to alleviate this economic obstacle when obtaining permission to transport goods and passengers, the Government has promoted a Royal Decree which gives the green light to the Reconduce Plan, which offers aid of up to 3,000 euros to cover the costs of training and obtaining a bus or truck driver’s license. This helps is directed to people who want to train in the road transport sector and is available to cover the costs of the necessary courses and exams. The conditions to access this aid include being registered in the National Youth Guarantee System and meeting the age and training requirements demanded by the Ministry of Transport. Driverless buses. Faced with a prospect of constant staff shortages due to the progressive aging of the population, more and more city councils are deciding to start pilot tests with autonomous buses on their streets, not without some reluctance among the current driver templates. For example, in August the first test of this style was launched in Barcelona, ​​allowing a driverless bus to cover a short 10-minute stretch in open traffic. Our colleague Iván Linares tried it in first person. Madrid has just started a similar test autonomous bus, although in this case its scope of circulation is limited to Mercamadrid. These projects seek to modernize urban transportation and guarantee mobility, although they are still in the experimental phase, so they do not represent a short-term solution to the problem of driver shortages. In Xataka | Barcelona has grown tired of fining 80 cars a day for invading the bus lane. So he’s going to start monitoring them with AI Image | Wikimedia Commons (KingValid04)

There were thousands of mysterious holes lined up in Peru. We didn’t know why until a drone saw them from the air

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In the arid hills of Pisco Valleyin the south of Peru, extends a monument as mysterious as it is precise: a strip of almost a kilometer and a half made up of some 5,200 perfectly aligned cavities, known like Mount Sierpe or the Band of Holes. Discovered in 1931 by the geologist Robert Shippee and Lieutenant George R. Johnson during one of the first aerial expeditions over the Andes, the site baffled generations of archaeologists. Until now. A mysterious landscape. For decades, theories were proposed ranging from its defensive use to fog capture or water storage, but none of them quite fit. Now, a new study published in Antiquity provides a convincing hypothesis from a point of view that no one had valued: from the air. In this way, Mount Sierpe would have functioned as a accounting and barter system on a large scale, a kind of “spreadsheet” of the pre-Hispanic Andes. The geometry that speaks. The international team of researchers, led by archaeologist Jacob Bongers from the University of Sydney, used drones to map the site with millimeter precision. Aerial images revealed an organized structure into about 60 blocks or sections, each with distinct alignments and regular number patterns. Some areas show rows of nine by eight holesothers alternate between groups of seven and eight. This internal order, absent any defensive or agricultural logic, suggests an administrative purpose. Sediment analyzes extracted microscopic remains corn, totora and willow (plants traditionally used to make baskets and mats), which suggests that the cavities were lined with plant fibers and were used to store goods, possibly in packages or braided baskets. The holes of Mount Sierpe From local barter to administration. Researchers believe that Monte Sierpe was born as a space for exchange between highland and coastal communities, an organized market for balance the flow of goods in the absence of currency. Products (for example, corn, coca or cotton) could be deposited in each cavity as a visible representation of the value of one good compared to another, allowing quantities to be compared in a public and transparent manner. Centuries later, with the expansion of inca empirethat system would have been reinterpreted and expanded as an accounting tool to manage the tribute of local populations. Each block of holes would have corresponded to a different community group, and the variations in number and arrangement would reflect the contribution levels or work shifts required by the Inca State. In essence, Monte Sierpe would have been a physical data recorda stone matrix destined to organize the unwritten economy of the Andean world. A carved khipu. The most revealing finding is the similarity between the structure of the site and the Inca khipusthe rope systems with knots used to record censuses, taxes or resources. One of the khipus found near Pisco presents around 80 groups of lacesa figure surprisingly close to the 60 segments of Monte Sierpe. This correspondence suggests that the Band of Holes could have been a three-dimensional khipua monumental version of that woven numerical language, designed to coordinate the flow of goods and work between communities. Unlike the tablets or inscriptions of other civilizations, the Andean peoples turned geography itself into a support for information. Code in the desert. If you also want, Monte Sierpe redefines our understanding of pre-columbian organizational intelligence. Without writing, without currency and in a hostile environment, Andean societies managed to develop a visual, modular and mathematical method to represent their economy. Each hole would have been a cell a great living recordmanaged collectively, perhaps accompanied by ceremonies or ritual exchanges. Thus, in its apparent geometric simplicity, this “spreadsheet” carved into the rock reveals a advanced economic systembased on reciprocity and communal control of resources. What for the first explorers were simple rows of holes now emerge as the physical testimony of a civilization that, centuries before European contact, had already found its own way of turning the landscape into memory. Image | JL Bongers In Xataka | We have found 76 megatraps in the Andes. It’s amazing we hadn’t done it before. In Xataka | A secret room has just revealed how they ruled in Peru 2,000 years ago: with the help of drugs

Years ago we discovered that our ancestors’ dreams were not like ours. There are now thousands of people trying to introduce biphasic sleep into their lives.

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It’s two or three in the morning and something clicks in your eyes. You wake up. There are five seconds of disorientation. You try to go back to sleep, but many people can’t. In fact, those early morning awakenings they become a curse. Therefore, when they see on social networks that there are experts who recommend sleeping in two blocks (either in more); What’s more, when they read that biphasic sleep It is ‘normal’ biologically speakingthey think maybe they don’t have a problem. Maybe, just maybe, society has the problem. What is true in all this? How human beings sleep. A few years ago, historian Thomas Ekirch discovered recurring references to “first dreams.” It was not something isolated: he found them in documents that covered not only the Middle Ages but also the modern age. Many centuries of “first dreams” that contrasted with the fact that, in short, he did not know what they were talking about. He decided to investigate it in detail and, with this, he managed compile a series of tests historiographical evidence of the existence of a biphasic dream in these periods: according to their research, the first dream lasted from 9 to 11 at night. Then there would be a period of wakefulness (which is dedicated to the most diverse activities: chatting, praying, visiting neighbors…) and, subsequently, there would be another period of sleeping again until dawn. It’s not just something historical. Seduced by Ekirch’s ideas, psychiatrist Thomas Wehr performed an experiment with 15 subjects who were left without artificial light. He found that under certain restrictions (basically limiting their leisure activities), participants adopted a biphasic pattern. This has triggered the ‘two-phase evangelizers’. And, in fact, it is increasingly common to find people who defend it. The problem is that this ‘natural’ pattern is highly debatable. Yes, in the pre-industrial European era many slept in two phases: but that is not ‘natural’. As Wehr himself discovered, it is, in any case, the natural adaptation to short days (around 10 hours). If we go closer to the equator, where the days are more stable, the anthropological evidence does not find the same patterns. What does this mean? That there are no magical ways. If we review the research on naps, for example, we will see cases in which there is a lower cardiovascular risk and others in which cardiometabolic risk skyrockets. Here we are defenders of the napbut only when it makes sense. The bottom line here is that lack of sleep or poor quality sleep has been linked to immunological problems, metaboliccardiac, psychological and cognitive. Not only that, the scientific literature is full of studies showing an increase in coronary heart diseaseof the diabetes and of the obesity. To make matters worse, social problems they are also on the agenda. The important thing, therefore, is to find a way of sleeping that works for us. And for this we have some tricks. a lot of tricks: turn sleep into a routine (whatever it may be), exercise throughout the day, do not consume substances that affect it, relax and use our physiology to our advantage. However, the central trick is not to overwhelm ourselves. As we said years agothe idea behind all sleep experts is that, we can use certain techniques to help us sleep, but the only way to cultivate restful sleep is to reconcile ourselves to it. Image | Mussi Katz In Xataka | When “dying of sleep” is literal: This is how not sleeping can kill us

What happens to human creativity when thousands of human creatives fall in love with AI

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It is not every day that one attends an event taking a walk with the sea and the sunrise in the background. But that’s just what happened to us Upscale Confa conference organized by the Spanish company freepik. The objective: to serve as a meeting point for a creative community that is absolutely dedicated to the world of AI. It is the third edition of Upscale Confthe second in Malaga —San Francisco was the other venue in May—and it is clear that we are facing what is little by little becoming one of the great events of the intersection between human creativity and creativity? of generative AI models. It doesn’t seem like attendees have too many doubts about it. After the almost inevitable queue for accreditations, two days of talks, workshops and much, much begin. networking. Showing a QR code on your mobile to connect to LinkedIn is the modern version of the business cards of yesteryear. To me, a very occasional user of this network, I find that surprising and very invasive: hey, I might not want to follow you on LinkedIn. I liked it better when you simply asked for the email—which didn’t commit you as much—and even more when people gave you their business card, which was almost like a trading card from before. You didn’t just keep business cards: you almost collected them. That time seems to have almost vanished. AI democratizes creativity made into an image Be that as it may, once inside the atmosphere is surprisingly optimistic. No one here seems to be worried about being replaced by an AI, something that It has already begun to be seen in China in 2023 in creative works. There are no nerves or restlessness in the respectable: only expectation and acceptance of an apparent reality. The one that AI is here and no one is going to stop it. Compared to other conferences with a more technical background, here is a scent of discovery. Wanting to know what this can give. To listen to the people who are trying to be the spearhead explain how their relationship with AI is going in what was theoretically the last frontier that AI would never conquer, human creativity. I come across attendees from here and there and I ask two of them what their motivation is for attending Upscale Conf. Andy and Antonio are from a tourism agency in Malaga and they explain to me that they already use AI in the software development part, but curiously, not so much in the visual and creative part. The argument is forceful: “in the tourism sector, using artificial photos can be very dangerous.” And yet, they come to take the pulse of this apparent revolution and learn from it. What I find everywhere are very diverse profiles and, curiously, not necessarily linked to the creative segment. I speak with (another) Antonio, who like me has gray hair and who, like me, is also optimistic about the future of AI. He is not creative, but rather helps companies understand the potential of AI for a fundamental aspect: productivity. And like the kids from Malaga, you are here to learn, discover and be inspired. Four guys who are talking animatedly tell me the same thing practically when I interrupt them and ask them what sectors they come from. There is a little bit of everything. One of the boys, a content creator, took advantage of current tools to demonstrate that kitten olympics They can have a lot of pull. DEPT’s Marten Kuipers made it clear that not everyone sees this creative AI thing as a good idea. He, like the rest of the attendees, has a different opinion. Two others, in the real estate segment, are investigating possible uses of generative image and video AI for their business. The fourth, in the consulting branch, explains to me that the other great reason is not only to learn, but a classic of events: networking. Meet people and make yourself known. Putting faces to people with whom you had been exchanging messages for months (or years?) on Twitter (sorry, X) or on Instagram or LinkedIn. From IG or TikTok influencers to creatives who take advantage of AI But in all cases, we insist, absolutely optimistic atmosphere between professionals from both sides who seem to see this as an opportunity. One in which some are certainly making gold: several of the speakers at the event are new stars in the firmament of content creators. PJ Accetturo during his presentation explaining how to make a viral video. The idea is still the important thing, the process and the prompts are surprisingly “normal”. For example, PJ Accetturo, creator of the famous trailer for ‘The Lord of the Rings’ in Studio Ghibli style…before OpenAI I would copy the idea. Or Yonatan Dor, who have managed to get their gritty videos created with AI—using the image of Trump, Musk or Kamala Harris—become viral phenomena that already have hundreds of millions of visits. AI helps, but it doesn’t come close to doing everything. Laura Pin showed in her 90-minute workshop how she combines Midjourney, nanobanana, Magnific, Topaz AI, Photoshop and Lightroom to achieve just what she had in her head. The attention to detail is extraordinary. We walked through the different conferences and workshops and, as in any event, we found a little of everything. The days begin with the entrance of Linus Ekenstam (@LinusEkenstam), popularizer and influencer of this segment, who acts as master of ceremonies throughout the event. As a good communicator, you know some useful tricks: Start with a good personal story to hook attendees. He tells how when he was little a friend gave him a computer and he slept with the machine next to him, like a stuffed animal, because he was afraid that that treasure would be stolen. Joaquín Cuenca, CEO of Freepik, announcing the launch of the new collaborative service on his platform, called Freepik Spaces. Then it comes Joaquin Cuencafounder and CEO … Read more

Synthetic influencers are already selling in the thousands. A startup offers them as a service to manipulate networks

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Influencer accounts created by AI are already a reality, some even have hundreds of thousands of followers. There is a startup that has taken this idea to the next level: they create and manage synthetic influencers to orchestrate massive actions on different platforms, all using AI. Their website reads “Never pay a human again”, a true declaration of intent. Doublespeed. It is the name of the startup that offers the service. Using AI, they create the accounts of these fake influencers and also the content, all with minimal human intervention, just a few finishing touches. Its goal is to “orchestrate actions on thousands of social accounts through the creation and massive deployment of content.” They count in 404media that the startup is financed by the Andreessen Horowitzone of the most important venture capital funds in Silicon Valley. Make it look human. The platforms have systems to detect bots, but at Doublespeed they have the solution to make their AI influencers appear human to the algorithms. In addition, the accounts they offer have been used, since newly created accounts with hardly any interactions are easier to detect as bots. The company’s co-founder, Zuhair Lakhani, said in a podcast that use a “mobile farm” (like the click farms) to manage all their accounts and boasted that one client got almost 5 million views in less than a month with 15 of these AI influencers. Raising the level. He astroturfing It is a tactic through which artificial opinions are generated that seek to appear real and spontaneous, all in order to give an impression of support (or rejection) of a topic or product. What Doublespeed does is next level, creating not only the message, but the “persona” who spreads it. Doublespeed sells “packs” between $1,500 and $7,500, depending on the number of posts they want to generate. Cons the rules. The point is that this practice goes against the rules of the main platforms, such as Meta, which they expressly say that accounts that “make a misleading representation of identity to deceive or confuse people” will not be allowed. It is not the first company to offer services of this type, What is striking is that it has one of the largest funds in the world behind it. dead internet. Is a conspiracy theory which says that the internet is full of bots and humans have been replaced by algorithms. There is some truth in it. According to the cybersecurity company Imperva, in 2024 more than half of internet traffic was non-human. With the emergence of AI, networks were flooded with AI Slop and now it also comes in the form of fake influencers. Image | Reshma Mallecha, Pexels In Xataka | The more we know about the evolution of the internet, the closer we come to a conclusion: bots can kill it

Thousands of people bought the “romantasy” fashion book because it was cute. An unpleasant surprise awaited them.

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The consumerist desire that invades any area of ​​our lives also contaminates our hobbies. We are no longer talking about your identity being determined by your style when it comes to dressing or the music you listen to; Now, not missing the latest literary viral phenomenon in #Booktok also forms that identity that is built through what we consume. And if not tell everyone who bought ‘Catabasis‘, the author’s new novel RF Kuangfor its colorful edition and supposed themes related to a whole legion of readers, only to end up with a disappointment that leads them to abandon it after a few pages. Be aware of the latest news and let your private library be ground zero of your literary diogenes, full of those decorated songs so instagrammableis a new aspect of consumerism. The essential thing is not to search and select a book that suits your taste or surprises you, but to look for that pompous edition in trend on Tiktok. With the rise and increase in the number of readers has given way to a community on social networks that consumes books, mostly from a specific genrehe romanticasyand that follows like a mantra literary fashion of the month. As we have mentioned, marketing strategies can confuse the public and in order to attract the largest number of buyers, sometimes blur categories and genres that should be delimited. The fever for colored songs As a regular reader, it is healthy to get out of that nebula and inform yourself well about the reading you are going to do or, on the contrary, go with an open mind and let yourself go when starting those new pages. Because if you don’t, you can come to ‘Catábasis’ looking for a romance within an academic-fantastic environment and end up with your head full of equations, formulas and philosophical postulates. If we dive in reviews from ‘Catábasis’, we will find an alleged romance Dark Academia with the clichés of rivals to lovers (rivals to lovers), forced proximity (forced proximity) or one bed (the famous trope of rom-coms where the protagonists are forced to share a single bed). This would lead us to place our perception of the work in an erroneous perspective. The novel has been sold as if it were addressed to the general public, when It’s niche. Doctoral thesis, graphic description. RF Kuang is not your typical romance writer. In his previous books such as the ‘Poppy War’ trilogy (named by Time as one of ‘The 100 Best Fantasy Books of All Time‘) we find an epic fantasy of Asian inspiration; in ‘Babel’, a criticism of British imperialism; and in ‘Amarilla’, a satire on the publishing world. Perhaps it is from there that we have to establish the starting point of ‘Catábasis’. It may be that the public has been launched en masse to buy Kuang’s new novel infected by expectations, but just look at social networks to see that the outcome has been disappointing for not a few. The result of this phenomenon is curious because the criticisms of Kuang’s novel are based, for the most part, on issues that have little to do with its theme or the characters. It seemed that part of the book’s audience, directly, I didn’t know what he was facing. On this occasion the #Booktok community was a victim of “what goes” and an elegant and striking edition: but, dear readers, not everything has to be romance and romanticasy. This lucrative sales strategy that consists of labeling all the literary novelties under clichés that are associated with romance to attract more attention ends up being a double-edged sword for books like Kuang’s. hell is a campus In this new novel we find the story of two Cambridge doctoral students who, after the death of their thesis advisor, decide to travel to hell to look for him and obtain a letter of recommendation that will determine their professional future. And yes, we can accept the label Dark Academia since it has several of its elements, just as we also find a romance that floods and emerges throughout the story; but ‘Catabasis’ (a Greek term that refers to the descent to hell and subsequent exit from it), is about something else. RF Kuang, in essence, uses the underworld as MacGuffin to create a critique and a satire of the academic world through a raw and realistic vision. Sounds good, maybe not so good. The author shoots us with scenes in offices that cause more chills than Dante’s own inferno; while talking about toxic rivalries, directors who abuse their power, gender inequality and academic obsession with knowledge. And, despite fantasy and a system of magic based on logic and paradox, these unreal situations trigger a conversation and social criticism about the academy. While the protagonists Alice and Peter wander through the “eight circles of hell” we are immersed in numerous philosophical and mathematical elements. Dante, Piranesi, the myth of Orpheus or the scrolls of Hecate are part of the daily narrative. The book is full of mathematical theories, academic references, and terms that will make you stop several times to do a Google search. The fact that for some doctoral students hell is, literally, their own university, already makes us suspect that we are not facing a rivals to lovers to use; not even in the face of academic criticism of Ali Hazelwood style. ‘Catabasis’ is dense and requires active reading; In fact, we can say that it is an essay disguised as a novel that sometimes sacrifices the rhythm of the plot or its development in favor of the style and ideas it wants to convey. With an acidic, witty and harsh tone, Kuang uses Alice as the epicenter of the narrative. A character who is not designed to make you like him, but to embody the loss of health and identity caused by the pressure of his tutor and the academic environment. The message that we can filter is quite clear: Sartre said that … Read more

The first nest of Asian hornets in Andalusia was more than seven kilos and had thousands of larvae about to emerge. It’s not good news

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The 7.5 kilo nest, located 10 meters high in a pine tree in Alhaurín de la Torre. This mass full of thousands of larvae has the dubious honor of being the first Asian wasp nest detected in Andalusia. A species that, it is worth remembering has killed three people in Galicia in the last two weeks. “We caught it on time,” explained Alvaro Garciafrom the pest control company Lucanus. “If we had left it a few more days, hundreds of fertile queens would have emerged, and that would be unstoppable.” And yet, the relief of having stopped the expansion of the velutina throughout the most populated community in Spain has been followed by something else: the anxiety generated by knowing that we have found them by pure chance. What if by chance? The discovery It was due to Eduardo Sáezthe biologist who owns the farm where the nest was found. Sáez is not an expert on wasps, but upon seeing him he realized that it was not normal and raised the alarm. Given this, it seems inevitable to ask not only what would have happened if they had not “caught it in time”; but if it really has been like that. Is there not one but dozens of Asian wasp nests maturing in Andalusia without anyone noticing? What is the vespa velutina? The Vespa velutina nigrithoraxnative to Southeast Asia, is an invasive species that arrived in Europe in 2004. It is not difficult to identify itbut it is not something trivial either: it is larger than the common wasp (up to 3.5 cm), it is darker and has an almost completely black abdomen. After expanding from Cantabria, the Basque Country and Galicia throughout the north of the peninsula, it is growing at a rate of 80 kilometers per year. In addition, and if that were not enough, it feeds on fruit, bees and other pollinating animals. To this, of course, we must add that this type of wasps are especially aggressive. Didier Descouens And in response to that, Alhaurín has taken a desperate measure. The municipality of Malaga, recognizing that it is unable to trace its entire area to ensure that the velutina is not growing elsewhere, has requested citizen collaboration: Dozens of neighbors and volunteers have supported the call and are combing the Pinos de Alhaurín area. This obviously entails security risks (due to improper approach to the nests) and false positives (putting other species at risk). However, the situation is very complicated. We must not forget that Málaga has been fighting against Vespa orientalisadding the velutina would be a disaster for provincial beekeeping (and for another half dozen sectors). Why this urgency? Because, as its impact has shown in the north of the peninsula and endorses technical literatureOnce it enters an ecosystem, eradicating it is almost impossible. And the city councils do not have enough of their own equipment to deal with this type of threats. Above all, in a context in which both climate change and anarchic urbanization have made it incredibly easy. A problem that goes beyond beekeeping. And, as I said, in less than two weeks and in the middle of autumn, three men have lost their lives in Galicia due to stings from velutina wasps. It is true that these are deaths related to “severe allergic reactions”, but that does not make the situation any more reassuring. We must not forget that Galicia has been fighting this insect for 15 years with massive trapping and nest removal programs. Without any success. In fact, according to the Xuntawe are experiencing an “extraordinary increase” due to “enormous adaptability” and asks for “caution, especially in the case of allergic people.” Image | Francis ITHURBURU In Xataka | After centuries of disappearance, there are people releasing beavers into the Tagus and other rivers in Spain. The problem is that we don’t know who

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