Trump’s dinner with Big Tech leaders has not been a dinner. It has been the greatest act of technological vassalage in history

On Thursday a unique act of vassalage took place. In him CEOS and leaders of the main technology companies Americans attended a dinner in which they paid supplies, without exception, to the president of the United States, Donald Trump. The scene, Continuation of another recentit was almost feudal and it was a spectacular demonstration of what is the balance of current power in the United States. What happened. Last week the White House advertisement That the first lady, Melania Trump, organized a meeting with the aim of creating a “shock force” to promote education in artificial intelligence. To that event They went The CEOs of the great US technology companies, among which they stood out: Tim Cook, Apple CEO Satya Nadella, CEO of Microsoft SUCBUL PICHAI, CEO of Google Mark Zuckerberg, Meta CEO Alexandr Wang, Excueo de Scale Ai Sam Altman, CEO of OpenAI Grek Brockman, president of OpenAi Smooth his, CEO of AMD Safra Catz, CEO of Oracle Arvind Krishna, CEO of IBM Sergey Brin, Google co -founder Elon Musk, the great absent. They went to dinner 33 guests Among those who were those technological leaders, in addition to some administration officials and risk capital investors. There were nevertheless several notable absences: for example those of Andy Jassy, ​​CEO of Amazon – but did David clean (CEO of Blue Origin) and Jamie Siminoff, director of the firm – or that of Jensen Huang, CEO of Nvidia. The most striking was Musk’s He said in x that “I was invited but unfortunately I could not go” although there are data that suggests that I wasn’t on that guest list. Your relationship with Trump, Before idyllicis in the last times going through a much more complex phase in which both They have clearly distanced themselves. Thanks, Mr. President. During that dinner the CEOs of the great technological ones had a brief intervention that in all cases included a thanks aimed at President Trump. Altman, Gates, Nadella, Pichai or Zuckerberg left him evident in his speeches. The OpenAi CEO, for example, said “thank you for being a favorable president to business. It is a very refreshing change.” Satya Nadella, CEO of Microsoft, followed that same line when heading to him: “” Thank you very much for gathering everyone and for the policies she has launched for the United States to lead. “ Tim Cook and his eight “thanks” in two minutes. The most striking of these participations was that of Tim Cook, CEO of Apple, who in two minutes said “thanks” to the president. The shared viral video on social networks has caused the occasional Meme For the surprising submission that Cook showed in his speech. The relationship between the two It is singular From the presidential elections. Modern technological vassalage. The scene was especially striking and in the shared videos on social networks, Trump is seen and the first lady sitting in the center of the table as dominant figures, while the people who currently shape the global economy. The scenery was spectacular: Silicon Vally giants basically went to a dinner in which they transmitted their total subordination to the US president. It was an even more forceful symbol that the one who lived at the investiture ceremony by Donald Trump. Looking for the president’s favor. These acts demonstrate what is the balance of power in the United States. It does not matter that the managers of these companies are responsible for much of the world economy: They all know That regulations, tax sanctions or vetoes can stop their innovation and billing, and Trump does not hesitate to play those letters if he considers it necessary. Political power is able to impose a regulatory framework, and companies know that they depend on that framework to operate. What times those on Facebook (for example) blocked Trump from his social networks. Silicon Valley is afraid. What is also evident is that the technological world in the US cannot be separated from state power. They depend on him antitrust regulations, digital infrastructure and of course gigantic and juicy government contracts. Being good with the US president is crucial for their businesses, and if you have to fold, they fold. That was not an exchange of impressions: it was a demonstration of who directs the score. Strategic calculation. The submissive position of technological leaders probably also responds to a strategic calculation: It is better to be docile in public and then negotiate regulatory benefits in private. The choreography shown at that dinner was full of meaning, because despite the power of the Big Tech, these companies are still anchored to the fact that the US president is a thickery of modern king to which they must pay vassalage so that they do not change the rules of the game in a second. Not so different from what happens in China. The scene also reminded us of a situation much more forceful: The one that is lived in China, where the government and its president, Xi Jingping, hold absolute power. Companies know it and for years have paid an absolute vassalage to their rulers, which intervene and make decisions in the operation and management of private companies. And those who try to rebel pay very expensive: to tell Jack Ma. In Xataka | Protect Trump is a headache, so the secret service has bought a armored golf car: the Golf Force One

Big Tech do not stop saying goodbye to their engineers. In parallel, they have stepped on the accelerator in the hiring

The labor market for software engineers in 2025 is going through A disconcerting phase. While many companies are running Great rounds of layoffs And vacancies take longer to cover themselves, the great technological have stepped on the accelerator in their hiring registering a moderate increase in recent months. With the aim of understanding this phenomenon, Gergely Oroszengineer, analyst and author of ‘The Software Engineer’s Guidebook’ has crossed data from different technological employment platforms to offer a detailed analysis of the labor market in 2025. The result shows a panorama in transformation, in which traditional rules seem to have changed and Big Tech movements point to a future very marked by AI. Boom in layoffs, but also in hiring. Just check quickly The newspaper library recent to discover that technology companies are executing Dismissal rounds In his templates. According to dataFrom the Trueup platform, in what we have been counted about 141,000 dismissals Among the great technology. The estimates are that 2025 closure with 210,000 layoffs that, despite being many, are below the 430,000 layoffs that were recorded in 2023 or 239,000 of 2024. Dismissal figures in the technology sector However, those same companies are the ones that are most hiring in recent months, registering a Mild up rising trend in the total of new offers in the labor market. The reason: these layoffs are not due to economic difficulties, but because companies have changed their business goals and are reorieting their templates. Companies such as Apple (2,177 vacancies), IBM (1,924 vacancies), Amazon (1,794 vacancies) and Oracle (1,394 vacancies) are the ones that have registered the most vacancies, according to the data revealed by Orosz. Zuckerberg has taken the wallet. In case the latest movements of Millionaire signings in AI They leave a doubt, goal is the company that is hiring the most engineers, with an increase of 19% compared to its 2022 template.Google and Apple show a somewhat more leisurely rhythm in hiring, although they increase their templates with new hiring at a rate of 16% and 13% respectively with respect to 2022. Amazon and Microsoft later began their Pivotage to AIand their figures are maintained below 8%, although the last restructuring movements Of both companies, they point out that, in the face of the last quarter, that percentage will tend up. Who is hired. Big Tech are immersed In a race For immediate profitable Investments in AI. So the profile that is being demanded most is the IA engineer profile that, According to data In Trueup, it has increased by 278.5% since its lowest point in 2023 and currently has 24,957 vacancies open. The hiring data also reveal that the profile most demand IA -oriented specialtiesbut they are the engineers who already have a certain experience (with 27,864 vacancies available) or already with a senior profile (with 22,477 published employment offers). Orosz’s analysis data reveal that the seniors engineers of ia will cover those vacancies, They will leave Big Tech Consolidated such as Google, Meta, Apple or Microsoft, joining projects in the new heavyweights of AI such as OpenAi, Anthropic or XAI, as well as other emerging unicorns. The AI ​​recover the work remote and sacrifices the bosses. According to data published by Orosz, the volume of offers of remote employment has fallenRegarding the previous year. However, the exception of the brand again the engineering of AI, where the urgency to recruit talent causes a relatively high number of vacancies to be maintained with the possibility of remote work. In parallel, the leadership positions in engineering are seen increasingly limited. Amazon has significantly reduced the engineering managers roles. For its part, almost all Big Tech – with the exception of Apple— They have trimmed the creation of positions of director or intermediate positions. This adjustment responds to a reorganization of internal structures, such as the one that has launched Googlethat prioritize smaller and agile equipment. In Xataka | Google Deepmind has made possible the dream of some employees: charging without working Image | Flikr (Village Global). Goal, Wikimedia Commons (EESAN1969), Trueup

The 22 -year CEO of a Tech company that demands 80 hours a week to its workers

In Silicon Valley, a new generation of technological entrepreneurs He is turning his back to the traditional workday of 40 hours. A case that has generated a heated debate is that of Daksh Gupta, founder and CEO of the STARTUP GREPTILwho has implemented an extreme day model that has raised a large dust in the Reddit threads. Gupta, only 22 years old, considers that working 80 hours per week is not only not excessive, but is necessary to survive in the current technology industry. An extreme workday. Daksh Gupta published in late 2024 in Your X profile That his company did not offer any type of conciliation between working and personal life, literally affirming: “Greptile does not offer balance between working and personal life.” As he said in that same message, the days in his company begin at 9:00 and end at 23:00 or even later. “We also work on Saturdays and sometimes on Sundays. I emphasize that the environment is very stressful and that poor work is not tolerated,” the CEO added without ambiguity. The work culture defended by Gupta shows An important change Among the managers and founders of Silicon Valley, who are erasing the boundaries between working and personal life. What was traditionally understood as labor exploitation, some see it now as An extreme form of commitment professional. In the case of Greptile, this commitment can mean days of 14 hours from Monday to Sunday. Competition as justification. In one Interview with Inc.comGupta argues that this time demand responds to the reality of technological startups. The CEO declared that “this is an extremely competitive space. Nobody cares about the third best company, not even the second best, in any software category. If you are going to strive 95%, it is the equivalent of striving to 0%.” His position generated an intense debate on networks and, as confirmed in Your X profilehe received numerous criticisms and even death threats for applying this policy. Gupta, however, insists that changing his work form would mean a competitive disadvantage that cannot be allowed. “We face very intense competition,” he said to justify the sacrifices required by his employees. Silicon Valley and the culture of hyperproductivity. What for many may seem an unsustainable work excess, in Silicon Valley begins to become a norm, such and as they publish in The confidential. The so -called “new culture of effort” to which Daksh Gupta gave visibility, is referring to figures such as Elon Musk, who has publicly defended The extreme days. “No one has changed the world working 40 hours a week,” said the millionaire CEO of Tesla in one of Your messages in x. At the same time, Tesla’s own investors They asked the tycoon Dedicate at least 40 hours a week to do your job as the CEO of the electric car manufacturer. Another outstanding name of this new culture of the eternal working days is Serguéi Brin, co -founder of Google, which also asked his employees a minimum of 60 working hours per week. The era of offices with ping-pong tables And free food has given way to marathon days where, literally, workers are expected to live for the company. As I said Reid Hoffman, founder of LinkedIn, work from 9 to 5 as we know it, is in danger of extinction. AI was going to end the eternal days. Beyond the regression in labor rights imposed on Silicon Valley, the most ironic thing is that these proposals for extreme days arrive precisely those companies that are developing AI models that promise reduce workload of workers. No less ironic it turns out that companies like Microsoft or Google ensure that between 25 and 30% of its code is already generated with AI agents, and at the same time they have hardened performance demands and commitment to carry out longer days, under the Shadow of mass layoffs. In Xataka | Lucy Guo, co -founder of Scale Ai, bets everything at 996: “If you want to leave at 5 you are not at the right work” Image | Unspash (Aluminum dissemboweler3000)

This is how the ‘Paypal Mafia’ became the largest quarry of Tech millionaires in our era. That and much more in 1×13 crossover

Elon Musk was already obsessed with the letter X a long time ago. Her particular fixation with her has a lot to do with nostalgia And with a 1999 waitressbut the truth is that this letter was already the germ of something very big. In fact, in March 1999 We had a first version of X.com. It was very different, and Musk’s goal was not to change Twitter’s name – which did not exist at that time – but to create a financial startup. The funny thing is that the offices of X.com were glued to those of Confinity, the company co -founded by Peter Thiel with a similar objective. After a while competing, both decided that it was best to join forces, and from that alliance PayPal was born. That at first he did not curb, but that he ended up doing it with some “thugs” techniques and with the work of one of the teams with the greatest talent in history. Those boys, yes, soon realized that they wanted to be their own bosses. When Ebay bought PayPal in 2002the mission, leadership and objectives no longer convinced those engineers. So they decided to ride it on their own. AND This is how the famous “Paypal Mafia” was borna group of entrepreneurs who fled from PayPal with counting and sound money and who used it to found their own projects. Thiel set up his Founders Fund and Palantir, Elon Musk launched Tesla or Spacex, and other employees ended up joining each other or founding their own mega projects: YouTube, LinkedIn or Yelp are among them. The conclusion: Paypal was the germ of an entire Internet revolutionbecause these services began to change our conception of the network of networks. That is the central theme of Crossover 1×13an episode that is always led by Jaume Lahoz and Carlos Santa Engracia and that brings a few fun sections. We have images generated by the converted into videos and “plausible technological lies” that will surely generate debate. We hope you enjoy it! On YouTube | Crossover

Five Tech offers to take advantage of the Mediamarkt Network and Save the VAT of El Corte Ingles

Both Mediamarkt and El Corte Inglés have launched two powerful campaigns loaded with discounts. In it FRIDAY NETWORK and the Save the VAT There are many offers, so we have reviewed both campaigns to select five of the best we can find available throughout the weekend. Samsung Galaxy S25 by 665.38 euros in its 256 GB configuration registering in the Mediamarkt store. Nintendo Switch Oled by 339 euros along with the video game ‘Luigi’s Mansion 2 HD’. Microsoft Surface LapTop Copilot+ PC by 799 eurosa laptop that comes with artificial intelligence functions. Google Pixel 9a by 453.69 eurosone of the best prices we have seen on Google’s mobile. Samsung Galaxy Book3 360 by 768.97 eurosa convertible laptop that comes with Windows 11 Home operating system. Samsung Galaxy S25 One of the best offers of Mediamarkt – and of the week in general – is that of the Samsung Galaxy S25. The 256 GB configuration of this mobile has dropped to the 665.38 eurosand gets cheaper than 128 GB and that of 512 GB. Of course, to see the discount before you have to register (and log in) in the store. He Samsung Galaxy S25 It stands out for many things. One of them is that we saw in the previous generation, it will have Software updates support for seven years. It also highlights its ONEUI customization layer, its photographic section and, of course, its compact size. Samsung Galaxy S25 (256 GB) * Some price may have changed from the last review Nintendo Switch Oled If you have decided that it is a good time to buy a Nintendo Switch OledMediamarkt has a very interesting promotion. If you buy next to ‘Luigi’s Mansion 2 HD‘, it is cheaper than if you buy without the video game: by 339 euros (instead of 349 euros, which is what the console costs without a game). It is worth mentioning that The promotion is just below the official price of the console. In addition, it is not the only version that is protected by this promotion, since the Nintendo Switch (the standard) can also be purchased for 289 euros Next to the game instead of 299 euros, which is what costs without video game. Nintendo Switch Oled + Luigi’s Mansion 2 HD * Some price may have changed from the last review Microsoft Surface LapTop Copilot+ PC If what you are looking for is a good computer, also in Mediamarkt we can find the Microsoft Surface LapTop Copilot+a laptop that has dropped to 799 euros And that has a good configuration: 13.8 -inch touch screen, Snapdragon X Plus processor, 16 GB of RAM, 256 GB of SSD and operating system Windows 11 Home. In addition, it has artificial intelligence functions through Copilot. Microsoft Surface LapTop Copilot+ PC * Some price may have changed from the last review Google Pixel 9a This same year a new mobile has arrived at the Google Pixel 9 family whose main claim is the price. He Google Pixel 9a It was launched for 549 euros, but since then we have found it with the occasional offer. Now, the English Court has it reduced by 453.69 euros in its 128 GB configuration. Like Samsung’s mobile, the Google Pixel 9a You will receive seven years of software updates. It is a fairly compact mobile That it mounts a 6.3 -inch screen, its processor is, in this case, the G4 Google and has a good camera system. * Some price may have changed from the last review Samsung Galaxy Book3 360 If the Microsoft computer does not convince you, in El Corte Inglés we can also find the Samsung Galaxy Book3 360. By 768.97 euroswe are facing a convertible that integrates a 13.3 -inch touch screen And that, in addition, it comes with a good configuration: Windows 11 Home, 16 GB of RAM, 512 GB of SSD and I5-1340p Evo processor. * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Mediamarkt, El Corte Inglés y Buyadicción (header), Samsung, Nintendo, Microsoft, Google In Xataka | The best mobiles (2025), we have tried them and here are their analysis In Xataka | Best laptops in quality price. Which to buy depending on the use and eight recommended models

The Big Tech have always compensated their great failures by copying the successes of others. And with AI are already doing it

Good artists copy, The greats stealSteve Jobs or Pablo Picasso said. What they did not say is that the best artists are probably not done by one thing or the other: directly Buy “Works” They end up seeing how their own. We are continually seeing it in the technological field, and the last example is what is happening in the world of AI. I’m going to buy a company. Google launched its own YouTube before YouTube. Three weeks before, in fact. On January 25, 2005, he announced the launch of Google Video, while YouTube would launch on February 14. We already know how the story ended: YouTube swept while Google Video barely managed to curdle. What did Google? Buy YouTube to solve the problem. Problem solved with a talonario coup. Facebook did something similar with Instagram. The company created by Mark Zuckerberg saw the wolf’s ears, so he preferred Buy your competitive potentialwhich effectively became an absolute success and is now an integral part of its ecosystem. Good artists copy. We have seen it many times: the Big Tech copy ideas as if there were no tomorrow. Facebook and Instagram did it with the Snapchat Storiesor the reels Copied from Tiktokand there are many other examples. There are times to copy works, but there are others in which those attempts end up in A true disaster. The innovator dilemma. The obvious conclusion of all these movements is already known: the Big Tech do not want any other company to end up stealing their wallet. If someone begins to shade, they go for him, it will not be that they end up as Blackberry or Nokiathat seemed immortal and now they are just a minimum expression of what they were. All great technological ones know well about the Innovative dilemmaand none wants to be part of that group of companies that let another climb to Chepa. Openai careful. The current situation is a reflection of that reality. It is happening in the world of artificial intelligence. Openai became from the launch of Chatgpt in the new great star of the technological panorama. Its excessive growth He quickly warned to almost all the great technological (but Not all), who launched ally with her or to compete directly with analogous platforms. But in addition to the Big Tech, they would compete, so many others did. And absolutely all these startups are in danger, because the Big Tech will not allow the “little ones” to steal their wallet. Letter programming agents. We have seen the last example of this phenomenon with the agricultural platforms of AI to program. Cursor was a discovery For programmers, and unleashed fever for these tools. In recent weeks, we have seen how one of its competitors, Windsurf, has been bought by Openaiwho does not happy with that also took out his own programming tool, Codex. But it is that cursor and other startups such as Devin Or replicit ghostwriter they have it complicated, because Anthropic (Claude Code), Google (Jules), Microsoft (Github co -ilot) or Amazon (Codewhisperer). Concentration in sight. This variety of options in that specific field of AI extends to many other areas: there are dozens of options to create images with AI, and the same if what we are looking for is to create music or even video. And the same for tools that transcribe audio, which make content summaries or that help in specific tasks of other types. The problem of all of them is that if one of those ideas is popularized, the Big Tech go to 1) Copy it or 2) If that doesn’t work, buy it. Except for exceptional cases, it is normal for the market to continue to dominate by a small group of large companies, leaving in the background very distant the startups that survive. Image | Techcrunch | Anthony Quintano In Xataka | They left their work in a great multinational to jump to a startup: between security, posture and personal fulfillment

Temu and Shein at the moment they get rid, the Big Tech breathe

After the storm, some calm. At least, temporary. The feared tariffs from the United States to imports from China products They threatened The world economy, but in recent days we have seen the Government of Donald Trump has paused these measures. In fact, he has just done the same with the measures that especially affected Temu and Shein. What happened. Donald Trump has applied A remarkable cut to tariffs that apply to small value packages that arrive from China and Hong Kong to the United States. Thus, the new tariffs on those packages of up to $ 800 of value go from 120% to 54%. The reduction is important, but tariffs continue to impose remarkable rates for this type of products. Temu and Shein breathe (a little). Chinese online trade giants such as Temu or Shein have been benefiting from The exemption called “Minimis” To be able to send low -cost products directly to consumers in the United States without paying import rates. That rule It was canceled by the Trump administration a few days ago, and that caused A domino effect which affected the Big Tech of the US. WOMAN FOR META AND GOOGLE. The decision also relaxes the pressure on Meta and Google, which were great beneficiaries of this commercial exchange. Temu and Shein They sold big in the US Thanks to the exemption of Minimis, but to achieve it they spent true fortunes in advertising that hired giants such as Meta and Google. By deactivating that exemption, advertising income immediately They diverse. These ads are expected to reactivate that advertising expense in the Big Tech. But be careful. Although the situation improves for Temu and Shein, the pause has a small print. Trump changed the minimis rule for a flat rate of $ 100 per package with value of less than $ 800, and that flat rate would amount to $ 200 in June. These rates are maintained despite the 90 -day truce agreement for other tariffs and make it sell directly from China to consumers (very) expensive for Temu or Shein. Temu dodges the measures selling from the US. To avoid the application of these tariffs as far as possible, Temu began to fill gigantic warehouses in the United States of their products to be able to send their “locally” products before they were affected by tariffs. That measure is temporary, because those warehouses will end up needing to fill again and it will be then when they will face these new tariffs. Plan B: No direct sale. Precisely at that time is when Temu has an escape with this announcement of the Trump administration. With the direct sale of products to consumers punished for tariffs and flat rates, the solution is not to sell directly, but fill their warehouses with large orders (no packages below $ 800) and then serve consumers locally. In this way “only” the new reduced tariffs (30%) apply and not those of 54% that affect these value packages of less than $ 800. It is certainly a respite for businesses like Temu, which have the United States as their large sales market. Trump continues to back. The month of April we lived a unique burst of ads in which the US decided to raise their tariffs to China and the Asian giant responded with equivalent climbs. The situation on April 11 reached absurd ends: US tariffs to Chinese imports reached 145%, and China’s to US products to 125%. Neither seemed to move token, but Trump ended up yielding Any was he who started hostilities. Yesterday both countries announced a 115% reduction in these reciprocal tariffs, which has been a real relief for the world economy. Image | Alain G. Shumbusho In Xataka | Spain acts where Europe doubts: the strategy that is paying fruits in China

The Tech Week arrives at Amazon. These are five of the best offers in teles, VR glasses, projectors and more

Before confirming if this year there will be a new Prime Day 2025 (Something that would not surprise us), Amazon has decided to launch a new campaign oriented, in this case, to technological products. During the so -called Tech Week We can find some cheapest devices, especially in relation to televisions, projectors and the like. Yes indeed, The campaign will end on May 13 unless the stocks of a certain product are exhausted. LG OLED42C44LA by 779.90 eurosa good TV with OLED screen that is compatible with Dolby Atmos and Dolby Vision technologies. Htc lives pro 2 full kit by 799 eurosa complete kit to make the leap to virtual reality with very complete glasses. Epson EF-21W by 689.99 eurosa laser projector with Google TV operating system. LG 86NANO81T6A by 1,049.90 eurosa screen with a screen of no less than 86 inches. Sandisk Extreme Pro by 50.09 eurosa microSDXC card with 512 GB storage capacity. LG OLED42C44LA One of the best offers of Amazon’s Tech Week campaign is found on a LG TV. Specifically we talk about the LG OLED42C44LAa Smart TV OLED with 42 -inch screen that has dropped to the 779.90 euros. In addition to its screen, it stands out for being compatible with Dolby Vision, HDR10 and Dolby Atmos. The voice assistant also integrates Alexa And it comes with FilmMaker mode (for films and series) and with NVIDIA G-SYNC or AMD FREESYNC (for video games). LG OLED42C44LA (OLED, 42 inches) * Some price may have changed from the last review Htc lives pro 2 full kit Make the leap to VR glasses It’s nothing cheap, but if you have been wanting to do it for a while and looking for a good price, Htc lives pro 2 In its full kit configuration it is at Amazon at its minimum historical price and can be purchased for 799 euros. The glasses come with dual LCD panels that offer a Resolution of 2,448 x 2,448 pixels per eye. They integrate headphones and have Bluetooth and USB-C connectivity. The kit includes glasses, controls and two Station 2.0 base. * Some price may have changed from the last review Epson EF-21W The same goes for projectors, especially with those with laser technology. Normally we find some somewhat exorbitant prices – generally near (or more) of 1,000 euros – but during the Amazon tech week we have the Epson EF-21W by 689.99 eurosthe minimum historical price of the store. The EPSON EF-21W is a compact laser projector that offers an image projection of Up to 150 inches with Full HD resolution. It stands out for its Google TV operating system, but it also does it because it is compatible with HDR10, integrates speakers and has automatic Keystone correction and Chromecast. In addition, it includes a USB-A, Bluetooth and HDMI port. * Some price may have changed from the last review LG 86NANO81T6A On the other hand, if what you are looking for is a huge television for the living room, but you do not want to spend a fortune, Amazon has a very good price to the LG 86NANO81T6Aa Nanocell Smart TV with screen of no less than 86 inches. This screen also offers a 4K resolution, 120 Hz refreshment rate, HDR10 compatibility and includes filmMaker mode and 10 more image configuration modes. Its price is in this case 1,049.90 euros. On the other hand, its operating system is webos 24, includes the multipant function To see several contents at the same time – useful on such large screens – integrates the voice assistant Alexa And it comes with four HDMI ports: one of them is HDMI EARC and another is HDMI 2.1. LG 86NANO81T6A (86 inches) * Some price may have changed from the last review Sandisk Extreme Pro If you need a good microSD card, during the Tech Week we can also find several offers – some better than others. The most interesting for its value for money is Sandisk Extreme Pro of 512 GBsince it has dropped to the 50.09 euros in what is the minimum historical price of the store. This microSDXC card offers a reading speed of up to 200 Mbps and a writing speed up to 140 Mbps. It is a class A2 card, it comes with an SD adapter and it is resistant to different temperatures, water, blows and even x -rays. Sandisk Extreme Pro (512GB) * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Amazon and buying (header), LG, HTC, Epson, Sandisk In Xataka | Best televisions in quality price. Which to buy and seven recommended 4K 4K In Xataka | Best home film projectors. Which to buy and five recommended models from 299 to 18,000 euros

Temu has been an advertising reef for years for the US Big Tech. That ended

In February 2024, the 58th edition of the Super Bowl was held, and during the break a very special announcement was issued. It was titled ‘Shop Like A Billionaire‘(‘ Buy as if you were a billionaire ‘) and published it Temuthe Chinese e -commerce giant. That turned out to be a swan song more than anything else, because this Chinese company (along with others like Shein) now has a very complicated future in the United States. Temu’s advertising expenditure on Big Tech collapses. As revealed In The New York Timesin the two -week period that began on March 31, Temu spent 31% less on Facebook advertising on Facebook, Instagram, Tiktok, Snap, X and YouTube of what did it on average on those platforms in the previous 30 days. The data are from the Consultant Sensor Tower, who also stressed that Shein also lowered her advertising investment: 19% those two weeks compared to the average in recent periods. Temu and Shein spent barbarity. Both companies were two of the large sources of advertising of the US Big Tech. According to The Wall Street JournalTemu invested 2,000 million dollars in advertising in goal in 2023, and was also one of the great advertisers in Google. In The New York Times they cited an equally striking estimate: according to Bernstein Research data, Temu spent 3,000 million dollars in marketing in 2023. Picture drop. But the panorama has changed radically. On April 5 Temu represented 19% of all ads published in Google Shopping in the US, but that figure fell to 0% a week later. Shein went from 20% to early 0% on April 16, according to data from the Tinuiti consultant. Apps fall into rankings. So far the mobile apps of Temu and Shein used to be among the 10 most downloaded in the United States. Now his popularity is falling, and they have left that top 10. Target warns. Susan Li, CFO of Meta, said in a recent conference with investors that some Chinese electronic commerce companies – without specifying – had reduced their advertising expenditure. Last year Chinese advertisers generated 18.4 billion dollars of target revenues. That represented 11% of the total and twice what was achieved in 2022. Pessimism is spread. Snap indicated after presenting financial results that “a subset of advertisers” had cut the advertising expenditure due to changes in shipments to the US. They did not want to provide estimates for the current quarter indicating that tariffs generated uncertainty. Google also showed its concern: its business director, Philipp Schindler, explained that changes with “obviously causing a slight setback to our advertising business in 2025”. The end of “of minimis“. Donald Trump, president of the United States, He signed in April an executive order for which the rule is put in the end of minimis. This exception has allowed for years that packages with value below $ 800 can enter the United States without paying taxes. It is a mechanism that platforms such as Shein or Temu have used to offer really competitive prices in their merchandise, but others such as Amazon, Etsy or Ebay have also benefited. Trump already warned. In February, the US government began its particular tariff war against China, imposing 10% tariffs on all types of Chinese merchandise. The end of the exception of minimis -carrying almost a century Activa – was actually an announced death, and its impact is huge, both in China and in the US. Trump momentarily suspended the exception then, but it is now when it is disabled indefinitely. Temu stop sending to the US. The Executive Order has caused Temu stop all shipments from China to US buyers. As they point out In CNBCa CNBC spokesman has indicated that all sales in that country are now managed by local sellers and are completed from the country itself, precisely to prevent tariffs from affecting those sales. Before the change, buyers tried to buy Temu products sent from China They faced each other At “import rates” between 130 and 150%, which caused many of those products to fold their price. Image | Goal | Freerlaw In Xataka | Chinese companies have found a “shortcut” to dodge US tariffs: re -estate in South Korea

Five very useful tech ideas (and simple to use) to give in the nail with Mother’s Day gift

May 4 is Mother’s Dayso you have to make purchases if we still don’t have a good gift. If this year you have decided to give you a technological product that is useful, but above all that it is simple to use, in this article I wanted to leave five interesting ideas that I have considered buying my own mother (some even I know that you want them for some time). Kobo Clara Color by 169 eurosa good electronic book reader who comes with color screen, ideal to read both books and magazines. iPhone SE (3rd Generation) by 339.15 eurosa simple, compact and front button mobile. Huawei Band 10 by 39 eurosa simple, discreet and good autonomy wearable. Hair dryer by 79 eurosa six brush in one of the most complete. Xiaomi Redmi Buds 6 Lite by 16 euroseconomic Bluetooth headphones, but also very useful and with a very good autonomy. Kobo Clara Color A couple of weeks ago my mother retired and one of the first things she set out to do is read more. He currently has an old ereader he had at home and that is going quite slow, so a much more current model can be a most interesting option. In my case, I would opt for the Kobo Clara Colorwhich has a price of 169 euros —In Amazon is cheaper, but the shipment takes several months), so that I can read both books and color magazines, although there is also the possibility of buying the previous model with black and white screen what costs 149 euros. He Kobo Clara Color It is an ideal ereader to read at home or to take it on a trip. It has a compact format with six -inch screen, so the letter is quite readable. Allows to enlarge the letter, change the sourceconfigure many pages parameters and includes an adjustable frontal light. In addition, you can transfer electronic books very easily, it has its own store and books can be given from many libraries (as is the case of Ebiblio) * Some price may have changed from the last review iPhone SE (3rd Generation) Over the years we have been seeing an evolution in the smartphones that have turned to “every screen” formats, thus eliminated the front buttons. Fortunately, some of them can still be purchased, as is the case with iPhone SE (3rd Generation)whose price in the mediumkt outlet on eBay is 339.15 euros. It is a mobile that comes from an exhibitor of the store and that is new and in excellent state. He iPhone SE (3rd Generation) It can be very useful for those older people who want a Mobile with a front buttonbut do not do without having a good touch screen. Apple’s mobile is also compact, something that is appreciated taking into account that There are less and less mobile below six inches. iPhone SE (3rd Generation) * Some price may have changed from the last review Huawei Band 10 My parents have some rivalry to see who makes more steps in one day. So far, they use their own mobile phones to measure them, but my mother has been around the head for a while making the leap to their first wearable. A simple, but also very useful model is the Huawei Band 10. In addition, it is also quite cheap, since it currently costs 39 euros (In Amazon it costs a few euros above its previous generation). He Huawei Band 10 It is a discreet activity bracelet that It has an elegant finish and a side button. It has all the basics to carry the bracelet on a day -to -day basis, it comes with an optical heart rate sensor and its battery offers a theoretical autonomy of approximately 14 days. * Some price may have changed from the last review Hair dryer I gave this month and a half Dryer brush To my partner and is delighted. He had been looking for it for a while to be similar to Dyson’s design, and the truth is that it is quite efficient. Costs 79 euros And it comes with many accessories to dry the hair, to curl it (it includes two accessories to curl hair in different ways) and also to smoot it. It is practical, it has an adjusted price and it is easy to use – the instructions are quite clear. Hair dryer 6 in 1 * Some price may have changed from the last review Xiaomi Redmi Buds 6 Lite Headphones can also be a good gift for Mother’s Day, especially if she likes to listen to music, listen to the radio or, why not, listen to some other podcast. There is much to choose from, but the Xiaomi Redmi Buds 6 Lite They have an excellent value for money. They can be found in Amazon by 16 euros. The Xiaomi Redmi Buds 6 lite are quite simple Bluetooth headphones. They are paired to the mobile or other device through Bluetooth connection and offer good theoretical autonomy – especially for the price they have. The headphones offer up to seven hours and the load case offers up to 38 hours. * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Baibhav Kumar in UnspashRakuten, Apple, Huawei, Okwrap, Xiaomi In Xataka | Best electronic books. Which to buy and nine recommended models In Xataka | Best wireless headphones. Which to buy and 19 models from 20 euros to 450 euros

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