success

Wimbledon has replaced all his line judges with a success. The only problem is that tennis players do not believe it

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Wimbledon has replaced This year for the first time in its history to its line judges for a technology that is an evolution of the traditional eye of the hawk. Despite the accuracy it brings, several tennis players They have expressed their discontentespecially following the controversy with the party of Kartal and Pavlyuchenkova. What’s happening. Several tennis players have publicly expressed their doubts about the electronic system. Jack Draper and Emma Raducanu, the British numbers, have questioned the accuracy of decisions, while the Switzerland Belinda Bencic It was more direct: “I do not trust the system. Nor is it that I want to speak it too much, but it is really stressful.” The reluctance about this new system are increasingly common in tennis. Although the hawk’s eye has accompanied the games for many years already, The replacement of the judges It marks a general discontent in several professionals of this sport and fans. AND The case of Pavlyuchenkova He has put the situation more inri. Failure in three key situations. The incident that has been playing the most in networks was during the match between the British Sonay Kartal and the Russian Anastasia Pavlyuchenkova on the central track. With the marker matched 4-4, a Kartal ball clearly came out, but the Hawk-Eye system remained silent. Without the usual sound signal of “out”, the referee ordered to repeat the point, causing The frustration of Pavlyuchenkova: “You have stolen the game.” The ruling lasted 6 minutes and 49 seconds, during which the system lost three decisions. The AI ​​is working. The organization has revealed that the problem of Pavlyuchenkova was actually a human error: an operator accidentally deactivated part of the cameras with a click on their computer. Sally Bolton, executive director of All England Club, He has defended that “the ball monitoring system has worked optimally and effectively” throughout the tournament. After the incident, they have modified the software so that the cameras cannot be deactivated manually when there is an ongoing game. How the system works. The Live Electronic Line Calling (Live Elc) that Wimbledon uses is An evolution of the traditional hawk eye that we have been seeing since 2007. The key difference is that it now works in real time: use a network of cameras with artificial vision that tracks the ball and automatically emits an “out” when it goes out. Before, the hawk’s eye was only used to review decisions when players requested it; Now he is the main referee of all lines. It has been working for years. Studies show that electronic systems in sport are significantly more precise than human judges. An investigation He revealed that line referees make mistakes in 27% of cases where the check -up review is required, which is equivalent to an error every 17.4 games. The system has demonstrated its reliability in multiple sports for more than a decade, and both the Australian Open and the US Open have integrated it in its entirety in recent years. AI and arbitration, whenever complaints. Resistance to technology in arbitration is not exclusive to tennis. THE VAR IN FOOTBALL It generates constant controversies. In addition, Hawk-Eye is also implemented in volleyball, Cricket, and even in football for ghost goals, situations in which there has also been controversy with technology. And it is that sport is usually very reticating to technological changes. We don’t trust technology. Machines fail less than humans, but Perception is usually different. And it is that many problems attributed to AI are actually errors in the implementation or in human decisions that accompany the system, as has happened this time in Wimbledon. Technology is not infallible, but it is statistically more reliable than any available human alternative. And why don’t we trust? According to Gina Neff, a teacher in Cambridge, “right now, in many areas in which AI affects our lives, we believe that humans understand the context much better than machines,” he says. “The machine makes decisions based on the set of rules for which it has been programmed. But people are really good when it comes to multiple external values ​​and considerations as well – what is the right decision may not seem like the fair decision,” he continues. “It is the intersection between people and systems that we have to do well.” “We have to use the best of both to make the best decisions.” Cover image | Shep Mcallister In Xataka | 150 years ago the English played the first football matches in Spain. Now there is a fierce fight for finding out where

The test was a success

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If your basic subsistence needs were covered, would you look for a job? That is an almost philosophical and inherent issue of human nature that many sociologists have asked and Economic policies responsible. Sam Altman, without going any further, raised establish a universal basic income to cushion the Impact of AI on the labor market. In the world different experiments have been carried out on the effectiveness of providing a pay that covers the basic needs. One of those tests It was carried out in Barcelona Between 2017 and 2019 and the participants were delivered up to 1,297 euros per month. The results of that test They have just been published. Basic Universal Income in Barcelona. The city launched one of the most ambitious social experiments that have been carried out in Spain: the B-MINCOME PROGRAMwith a total cost of 4.8 million euros. 822 households from different vulnerable neighborhoods of the city, They received a monthly income (Provision of municipal support for inclusion or SMI, for its acronym in Catalan), which reached up to 1,297 euros for families of four members, or 663 euros for a single -person home. This amount corresponds to an estimate equivalent to 70% -80% of the local poverty threshold. These homes were distributed in two control groups (in principle they were going to be four control groups): Basic rent (SMI) linked to voluntary participation in formative activities and non -supervised social inclusion. Basic rent (SMI) in limited modality, which reduces the benefit to the same extent that a salary is received. Basic rent (SMI) with gradual withdrawal in sections, conditioned to the perception of a salary between 25 % (each additional euro reduced the provision 25 cents of the first 250 euros) and 35 % (each additional euro reduced the provision 35 cents of more than 250 euros). One SMI euro for each euro of salary: the failure. One of the strong points of this study is that researchers could check the Effects of basic income approached from different conditions, and their effects are decisive. The study revealed a 22% drop in the chances of working in the group to which the limited modality was applied. That is, for each euro they received from a salary, a euro of basic income was discounted. That economic loss discouraged the search for a job. This fall not only affected the receiver of the benefit, but also affected the whole of the home, reducing the probability that any adult of the family nucleus seeks a job, perpetuating the dependence of the subsidy. According to the study, in this group both part -time and full -time employment was affected, the latter being responsible for two thirds of the general effect of abandonment of employment. That is, the greater the wage remuneration obtained, the more labor insertion is discouraged. Basic rental with discount. Instead, The results For the group that only received a discount percentage for each salary euro received (between 25 and 35%), the probabilities of labor reintegration increased by 6.5% that those who did not receive any help. That is, by maintaining a certain level of salary increase with respect to basic income, the search for a job to improve family income was encouraged, making compatible and beneficial receive the benefit with developing full -time employment. In addition, this model was more efficient for the administration since in the case of the total withdrawal model, each transferred euro supposed 34 cents of additional public spending. In the discount model, the cost was only 12 cents for each euro delivered. That is, the impact on employment was better and the minor cost when the design applied a partial discount. Work at home and take care. The most striking impact of the experiment was concentrated in homes with children of the group to which the total withdrawal model was applied. In these cases, some adults, especially women, reduced their participation in the labor market to devote themselves to unpaid household workscare of dependent people and children. Researchers speak of a “replacement between paid work for care work.” Some of these families opted for take care of your children or dependent relatives without fear of falling into social exclusion. According to the researchers, this decision “could generate positive externalities, such as improvements in the education and health of children or reductions in adolescent crime”, in addition to improving family conciliation to the rest of the family members. The conclusions coincide with Germany. The results of the B-Mincom are not isolated in the international scene. In Germany a similar project in which being the beneficiary of a basic monthly assignment of the employment situation caused participants to improve their training to obtain better jobs. The fact of Maintain the safeguard From an insured income, the German beneficiaries encouraged to venture to change to better paid jobs, to study and form and even reduced anxiety levels and other mental problems by having the certainty of reaching the end of the month thanks to the vital basic income. However, the most relevant conclusion that the Barcelona test leaves, like the German, is that it is not enough to assign a subsidy to a certain population profile at risk of social exclusion, but the important thing is to apply the appropriate strategy to encourage their progress, not stagnate that group in what the researchers called “Poverty traps“That perpetuates its dependence. In Xataka | Germany believes having found the most German solution to its productivity problems: work more Image | Pexels (Markus Spiske)

The key to China’s success with rare earths are not the rare earths: it is the magnet

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The response of the Chinese administration to the tariff pressure to which the United States wanted to submit in early April was immediate: significant restrictions on the export of rare earths. A measure that ended up relaxing this week, with the granting of licenses of export for six months. A truce to which the United States accessed by lowering another of the key elements in this commercial war: The admission of Chinese students in American universities. These are one of the most important pieces of the geopolitical board: they are scarce chemical elements, difficult to extract and refine, and a key resource For the technological, automotive and energy industry, among many others. China is controlling access to these elements to defend their interests, but the key is not just to isolate its rivals of this precious material: is in the disability outside China to take advantage of them. China is the fundamental piece in its prosecuted. China controls rare earth production by 70% and 90% processing them. In the case of heavy strange earth, a subgroup of them even more scarce, their participation in the refining is 99%. According to the newspaper The New York TimesChina has up to 39 university programs so that its students can train and develop their career in the chemical industry specializing in this field. It is just a sample of the importance it has for the country led by Xi Jinping to continue controlling this geopolitical weapon. This graph is the best visual test of China’s domain in rare earths. The access toll. Although the focus on how they are affecting the restrictions on the export of rare earths to the supply chain is currently, there is a key that has gone unnoticed: the real problem is not access, it is the difficulty of working even in the case of obtaining them. When the Ministry of Commerce of China and the General Administration of Customs They imposed access controls for the export of medium and heavy rare earthsthe supply chain staggered. From their entry into force, all exporters were obliged to obtain specific licenses for each shipment, even if they are products in which they have already been refined, such as magnets. Why touch the rest. These licenses are a complex bureaucratic process, slow and studied case by case. Although the primary political objective is the United States, European companies that need heavy land (or materials manufactured with them, such as magnets), are seeing supply interruptions. Suzuki has already arrested swift production in Japan Due to the scarcity of pieces, Musk You are having trouble building your robots and, in Europe, the secretary general of CLA (European Association of Automation Suppliers) made an urgent call: production is entering the paralysis phase. “With a deeply interconnected global supply chain, China’s export restrictions are already paralyzing production in the European supplier sector.” The magnet as geopolitical treasure. William Huo, ex-intel and one of the most prominent figures in the critical analysis of Western industrial policy, summarizes it in the best possible way: West has been focusing on optimizing spreadsheets instead of factories, And now he is not able to manufacture a single magnet. The industry depends on the Chinese refining of rare earths to manufacture high performance magnets. Without them, there is no competitiveness in electric cars, defense, nuclear or consumer technology. The rest is not prepared to refine rare earths. “Middle East has oil. China has rare earths.” They are words of Den Xiaoping in 1992, who was the top leader of the People’s Republic of China. The country has been acquiring the necessary knowledge to extract and refine these materials, while the rest of the world enjoyed a comfortable (and economic) dependence. West has tried to self -abuse with at least 10% of the remaining rare lands. Countries like Norway and Sweden are finding new deposits, and have confirmed the intention of exploiting them not beyond 2030. None of this is enough. Refining is the main bottleneck for the use of rare earths in industry, an expensive, sensitive process and with complex waste management. In Xataka | China has built the most elegant economic power lever in modern history: rare earths

This map distributes the “heart” of Europe over the Iberian Peninsula. And reveals the key to the success of the region

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Maps are useful, fascinating and sometimes almost almost An art form. However, they do not always allow us to understand real dimensions and distances well. Especially when we talk about broad territories. A map published in Urbanity.one (and shared by Madrid projects) With a peculiar approach: its author has taken some of the main cities of Central Europe, the metropolis of the one known as “Blue Banana”and has distributed them on a plane of the Iberian Peninsula respecting The real distances. The result reminds us of two things. The first, the considerable size That has Spain. The second, how close the cities of Central Europe, a crucial factor to understand the history and economic development of the region. As a picture is worth more than a thousand words, at the end of the 1980s the Geographer Roger Brunet decided to invent A visual metaphor to refer to the most populous and urbanized region in Europe. He called her The “Blue Banana”. Maybe it sounds strange, but it makes enough sense when a map is taken. If the cities of the European industrial axis are connected, covering from England to the Netherlands, Belgium, Germany and northern Italy, that is: the drawing of A huge banana Located more or less between Manchester, Munich, Zurich and Rome. How big is that “Banana” imaginary? The first response to mind is obvious: very much, right? In Madrid it projects They have shared However, a map that helps to understand that this abstract axis is actually much smaller than what intuition suggests. At least if we compare it with Spain. The reason is very simple. Its author has selected the metropolis that are distributed by that theoretical axis that structures Europe Central and has arranged them on a map of the Iberian Peninsula respecting the real distances between them. The result It shows that Cambridge would be more or less where Vigo is, Rotterdam would stay up to Valladolid, Bremen in Pamplona, ​​Stuttgart almost where Alicante is and Paris would more or less occupy the place of Badajoz. In the center of the Peninsula, in Madrid, it would be located (kilometer up, kilometer down) Düsseldorf and the Barcelona space would occupy by Linz, an Austrian city. The cast may be striking, but it arrives with pulling Google Maps and its measurement tool for Check the distances. Between London and Paris there are about 340 km in a straight line, just under those that separate Madrid and Granada. If we pull a straight line from Rome to Munich would measure approximately 700 kilometers, a little less than Barcelona to Córdoba. Comparisons are interesting for several reasons. The main one is that they remind us The great size of Spain. The Iberian Peninsula measures just over 583,000 km2 and Spain occupies approximately 505,000taking into account the 12,500 km2 of island surface. That makes our country one of the most extensive of the community club, together with France and Sweden and Germany. A wide disposition of land is both an opportunity and a challenge in aspects as a distribution of the population or provision of services. The other great conclusion left by the map Shared by Madrid projects It is the close thing that are actually the Central European metropolis and their main industrial poles, population centers and strategic axes of political decision -making, a proximity that has influenced the development and integration of Europe. Images | Urbanity.one and Madrid projects (x) In Xataka | The demographic debacle in Europe, exposed on this map with a misleading guest: Monaco

An engine that the United States tried to build without success in the Cold War

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The new space race has brought back the attempts to develop rocket engines much faster. And it is not NASA, but the European Space Agency who is chasing the old dream. Context. The thermal Nuclear Propulsion Motor (NTP) is an almost as old idea as the space race itself. In the same 1961 speech with which John F. Kennedy promised to take a man to the moon, he also requested funds for the Nuclear Rover rocket with the promise of “an even more exciting and ambitious exploration of space.” More than 60 years later, space nuclear dream is still a unfulfilled promise. Europe wants to try. Interplanetary trips twice as fast. That is the central promise of nuclear propulsion, and ESA believes that it is an attainable future to reduce the nine months of earth-marte travel to half. With the help of the heavyweights of the French space and nuclear industry (CEA, Arianegroup and Framatome), ESA has concluded in his study alumni that technology offers “huge increases in performance” and “can be operated safely.” Meanwhile, in the United States. NASA has had to end its last attempt to develop an NTP engine. He Draco projectdirect heir to the initiatives of the 60s (the Rover and Nerva projects), has fallen into the Trump administration cuts. The justification of the White House for cutting is that they are “expensive investments” and “there are other alternatives.” The news has fallen as a jug of cold water for those involved. Bhavya Lal, former associated administrator of the NASA, He said to Spacenews: “We have spent almost 20,000 million dollars in space nuclear energy since the 50s and the only system we currently have is a radioisotope generator the size of a 100 watt bulb.” Many possibilities. One thing is the generators of the Martian Rovers or the Voyager and New Horizons probes, which use the heat of passive disintegration of the plutonium to generate some electricity with their small radioisotope generators (RTG), and a very different one is an active fission reactor to generate a massive thrust (a NTP rocket engine). New Horizons illustrates the difference well. It was one Mission to explore Plutobut it passed through the dwarf planet without the capacity to enter its orbit, obtaining just 24 hours of data. With nuclear propulsion, I could have orbized for years, and the scientific return would have been immensely superior. Oh, irony. Jared Isaacman, Trump’s nominated to direct NASA that was removed when Elon Musk lost its influence on the White Househe was a supporter of the development of this type of engines. The NTP are “exactly the type of thing in which NASA should concentrate its resources,” he said on one occasion. Now, Without Isaacman And with the Canceled Draco project, Europe embarks cautiously on the path of nuclear propulsion while the United States step back. Kennedy’s promise is still waiting. Of course, the things of space go slowly, and there are still a few viability studies before the European thermal nuclear propulsion engine takes shape. Image | POT In Xataka | Electronuclear and Nuclear Fusion Propulsion are the options of science to take us to deep space

Xiaomi surprised the world with his own mobile chip. The next step is to replicate this success in your electric car

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Xiaomi creating its own chips by the hand of TSMC It is something that we did not see in 2025 in which China’s greatest obsession is to boost 100% national technology. The company, in a movement to reduce dependence with Qualcomm and MediaTek Without breaking the ties that still tied to the United States, he presented his Xring 01. A chip capable of competing with the best in the market, thanks to both TSMC technology and its innovative design. The company has confirmed to be locking in its own chip for its future electric cars. It is one of the last pieces that the company needs to close the circle and not depend on companies such as NVIDIA or Qualcomm. The beginning of an era. Xring 01 is a before and after for Xiaomi. It is the first time that it manages to design a processor at the height of the best in the market, improving proposals such as the Qualcomm Snapdragon 8 Elite. Most of this TSMC baby success, who has manufactured this hand processor with Xiaomi. But its architecture is peculiar: it is the only high -end processor with a design composed of ten nuclei, and a distribution of workloads much more efficient than most current processors. Three chips, at least. Xring is the mobile processor, the Xring T1 It is the chip for watches, and Xiaomi has confirmed being working on a third processor for electric cars. The recent launch of your SUV, the Yu7came from the hand of Nvidia and Qualcomm, something that could change completely in the next generation of vehicles. Why there is a Qualcomm chip in the SU7. If you wonder what paint a Nvidia chip and a Qualcomm Snapdragon 8 Gen 3 In Xiaomi cars the answer is easy: electric cars, today, They are computers with wheels. Yu7 is one of the cars with the largest infotainment system in the world: one in which the windshield is a giant screen. Qualcomm Snapdragon 8 Gen 3 is responsible for moving HyperosXiaomi’s own software platform. Why there is a nvidia chip in Yu7. The central screen is just a small example of the computing capacity that an electric car needs. Assisted driving systems, Lidar data processing, radars and cameras, are in charge of the Autonomous Driving Platform Nvidia Drive Agx Thor. This software solution allows to manage high work loads with maximum energy efficiency, and is currently the most capable in terms of computing aboard a vehicle. A discreet approach. Xiaomi has not revealed data about whether you are preparing an adaptation of the Xring 01 to electric cars or if the goal is more ambitious and seeks to create its own complete hardware platform. The company has TSMC as an ally, but the design runs on its side. Competing to lead on platforms for new mobility is the next step for a Xiaomi that aspires to conquer almost all of the technological product categories. There Huawei has special advantage with Your Driveone platformone that gives life to Chinese vehicles like the Luxeed S7 or Aito’s latest proposals, such as the M5 and M7. The limitations. The United States Department of Commerce has tried to advise China, urging its national EDA software companies (electronic design automation software) to stop selling your products to your rivals. This software is key to the development of new lithographic processes, and one of the keys to lead the next generation of 2 Nm. Consequently, giants such as Xiaomi will have it complicated to continue improving the design of their chips. As much as TSMC is the one who manufactures them, falls into their hands to design their architecture. The current competitiveness of this chip resides largely in Your 3nm nodewhile China struggles to achieve ability to Manufacture 5 Nm national chips. There is a strong national movement in China to overcome this limitation and boost an EDA industry within the country. It is something that will end up happening, although not in the immediate future. Xiaomi’s great opportunity. Shanghai Xuanjie Technologies, the Xiaomi chips design subsidiary led by former Qualcomm and Ex Unisoc, is an important threat to the United States, with and without TSMC within the equation. The division has shown that, with the necessary tools, the design quality in Xiaomi semiconductors is up to the best. And there are the keys. How much will take advantage of that they can still collaborate with TSMC, and how much of a Xiaomi preparing its complete independence from the United States and seeking to be as competitive as Huawei on platforms for the car of the future. Image | Xiaomi In Xataka | An unexpected war has opened in China: Byd, Catl and Huawei fight for having the final electric car charger

Google wants to replicate in its glasses with Android’s success in mobiles. Unlike Glass in 2013, now it makes sense

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In 2013, Google Glass He promised to revolutionize our day to day with smart glasses that would give us real -time information. However, the project ran into multiple obstacles that led him to commercial failure. Now, more than a decade later, Google bets again on a similar proposal, but this time The cards on the table are completely different For two reasons: Android XR and Gemini. “If you go back and look at the original video of Google Glass’s launch, I think the vision was great. This idea of ​​a product that you can take and that gives you the right information at the right time was incredible. An interview during the Google I/O In Googleplex offices in Mountain View, California. The equation that was missing in Glass Image | Antonio Zugaldia The Google I/O. has left us with great novelties Around the company’s products and ecosystem. Almost overnight, Google bombard us with A flood of functions and products oriented to its Android ecosystem that Gemini has hugged strongly. Among some of the most prominent aspects we could try THE NEW AI MODE which replaces Google’s traditional searches with Search Live, Flow with the new Image 4 models and I see 3and even the new mixed reality devices with Android XR as Project Moohan and His glasses with Gemini. Payne has given us more context about the plans that the company has for the New ecosystem they are developing with Android XRwhich already borrows all the work behind android for mobiles. The Executive identifies three key elements that were not present at the time of Google Glass and that now exist: artificial intelligence, an ecosystem of robust applications and truly usable hardware. Image | Xataka “One thing that did not exist was the AI. Make Those experiences They were reality required some fundamental advances in artificial intelligence that had simply not occurred yet. Gemini is here now, “Payne explains. The second factor is the application ecosystem. While for Glass the developers had to build specific applications in a special development environment, Android XR takes a radically different approach. “We are building a platform. We work with the ecosystem. We include all Android developers. Now, instead that developers have to create a new application, the app simply works,” says Payne. Image | Xataka This approach means that All Android applications will work on Android XRfrom mobile phones to virtual reality glasses and devices, eliminating the input barrier that existed previously. With this, Google wants to leave behind That fragmentation problem That has been ballasting Android for years, offering universal compatibility, unified development tools and the use of open standards such as Webxr, Openxr and Vulkan to expand their ecosystem. Gemini as an intermediary between the software and us Interface that Google raises for Android XR in Project Moohan | Image: Google “We think Gemini is for XR what the touch screen was for smartphones,” says Payne, establishing a parallelism with The 2007 iPhone which changed the mobile industry forever. According to Payne during the interview, Google’s vision for his smart glasses is to create “a natural conversational interface that understands what is important for you and gives you the right information at the right time.” Glasses, equipped with cameras and microphones, They can feed Gemini with real world informationwhile the connection with the phone gives access to the user’s digital world. Real -time translation test with Gemini at glasses | Image: Google Glasses that people really want to wear The third pillar is hardware. Google has made significant investments in screens technology, such as The acquisition of Raxumwhich manufactures “tiny and efficient energy” monolithic micro LED screens, according to the manager. The company also seems to be considered as important Collaboration with brands Fashionable like Warby Parker and Gentle Monster to create “really elegant glasses, glasses that people really want to wear.” “What we learned is that people really need to feel that they wear normal glasses to wear them all the time,” Payne acknowledges about the lessons learned from Glass. And to see, the proposal that Google offered in 2013 with Glass cool a lot, but to win the mass public, perhaps opting for One more approach mainstream In design be more appropriate. Proof of this is the irrefutable success of the Ray-Ban Meta Not as a product, which also, but as a format. Privacy of what we know in Android PROJECT MOOHAN | Image: Xataka Aware of privacy concerns generated by a continuous recording device, Payne also told us more about the approach that Google is adopting in privacy and security. On the one hand, the idea is that the device offer key switches and markers To know when the user is recording, activating their location or sending their information to their servers. “Privacy ends up being the basis of anything we develop around the ecosystem,” says Payne. In the current prototype we cannot talk that these measures have been applied because they are not for sale to the public yet and everything indicates that the company still has a long journey ahead before marketing its glasses. Of course, Payne has been able to advance that The idea is to apply the Android already familiar permissions framework related to privacy, together with that series of switches and mechanisms incorporated into the hardware to protect the user. It is clear that having constantly connected glasses and that they see everything your eyes see must land with a crucial and determining approach in this aspect. The explosion with AI can be the ideal time to boost this technology As we have seen, for Android XR to stop being a niche and become a mainstream product, Payne identifies The confluence of three factors: abundant and useful applications, diversity of devices for different needs, and a powerful interface fed by AI. “No one is saying: ‘Do you know what I want to do? I want to wear a helmet. I want to wear smart glasses. I don’t know what they do, but … Read more

The Inditex formula for Zara’s success is not new. The new thing is that they tell her

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Inditex has put numbers and letters to its operation. His CEO, Óscar García Maceiras, presented the group’s formula in an academic forum, according to Expansion: (m + c + s + p) · v Fashion, client, sustainability and people, all multiplied by values. The idea is simple: translate half a century of business evolution into an understandable structure. And give clues about what is coming. The context. Zara turns 50 with difficult figures to discuss: more than 38,000 million income and 6,000 million benefit. But the environment has changed to the point of rethinking priorities before The rise of online sale. It is no longer enough for the model to work; Now you also have to explain it. And do it well. The formula does not provide revelation, but a signal: large companies not only compete in products, also in a story. And in a sector under greater pressure than ever – by its environmental footprint, its consumption model, its public exhibition – that story has to be clear, assumed and, above all, credible. In detail: m: Fast but reactive fashion. c: Customer as a sensor and motor. s: Sustainability as a process, not as achievement. p: People as the basis of the system. v: Values ​​that cohesive culture and direction. It is a frame. And as such, more useful to align inwards than to convince out. Between the lines. The equation comes at a time where companies need to seem as transparent as efficient. Converting complexity into formula is a form of story control: decides what to tell before others count on you. The relevant thing is not that Inditex has a formula, but that it believes it is necessary to communicate it. In that is the key: fashion is no longer defended only in catwalks or balances, also in the frames that build their legitimacy. In Xataka | Inditex has been opening Zara Megatiendas for years throughout the world. The problem is that they are ceasing to be so profitable Outstanding image | Praswin Prakashan in Unspash

Machu Picchu has become a world tourist destination. Now face the unwanted consequence: die of success

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Machu Picchu is one of the most popular icons in Peru, one of its greatest heritage treasures and a powerful magnet for tourists who only during the first two months of 2025 attracted more than 191,000 visitorsalmost 17% more than in 2024. For that reason, the Inca citadel of Cusco faces the same threat that looms over other large international destinations, such as Mount Fujithe monumental areas of Rome, Venice and Florence either The pyramids of Guiza, in Egypt, to cite only a handful of examples: tourist saturation. So They just warned The Peruvian authorities, who have launched a notice to navigators: the “tourist overload” of the Inca city threatens its conservation. What happened? That the Would control general Of the Republic, an autonomous body responsible for ensuring the assets and resources of Peru, has just made a warning to the country’s ministry of culture: Machu Picchu is suffering a “tourist overload.” The problem has been detected both in the old citadel and in the Inca road network (Qhapaq Ñan), he Road System of the Incas. After verifying the influx of visitors, the general control has come to the conclusion that there is an excess of tourists that puts “at risk” the conservation of both points and affects their “structure and ecosystem.” And if that message had not been clear enough, warns: To extend, that situation could lead to Machu Picchu ending in the World Heritage List in Danger of UNESCO, a risk that he already faced A few years ago. What is the problem? The Peruvian agency provides concrete data to support its complaints. Between April 17 and 30 of this year its operators detected “an overload” of 2,505 people on the upper terrace of the Inca city (Route 1-B). And it was not an isolated case. In May they estimate that this saturation will reach 1,546 users. What does that mean? That authorized maximum aguoros are repeatedly overcome in the protected space. “Although the sustainable access limit to said AES area of ​​450 people per day in regular or low season, the sale of tickets for daily income from 549 to 789 users was evidenced. And while in high season the limit is 490 people, access tickets of between 495 and 639 users were sold.” The key, They need From the control, although the state platform for the sale of tickets is respected the capacity of the upper terrace of the LlaqtaVisitors arrive on the road network. Is there more data? Yes. The agency has also detected a considerable “overload” of 836 visitors, on Route 5 of the Inca road network between April 17 and 30. In May the data will amount to 1,490. “Although the permitted capacity is 250 people per day, the sale of tickets for the entry of 300 users between tourists, guides and support personnel was evidence insist From the entity. In the case of the Route Route designedanother of the great tourist claims in the region, saturation reached 1,368 visitors during the last 13 days of April and set 1,248 people in May. The control even speaks of “errors in the sales platform” that “make it difficult to plan the number of visitors.” Why is it a worrying? Because that excess tourists can take its toll to the deposits. “These situations do not guarantee the conservation of the areas because the constant transit of visitors could cause the erosion of the soil in areas with pronounced slopes and nearby areas, as well as the compaction of the land due warns The entity. Something similar would happen on the route, where the technicians consider that the “overload” endangers the residential and ceremonial area for the wear of the stone. Is it something new? Yes. And no. The touch of attention of the control of the Ministry of Culture of Peru is new, but as it is responsible for remembering the body itself in Your official statement It is not the first time that the preservation of Machu Picchu generates debate. In 2017, UNESCO He examined the situation of the Inca citadel to decide whether or not to include it in the world heritage list. The problem, explained at that time from UNESCO, was not so much the state in which the sanctuary was, as the management of the “long -term” environment. “The difficulties are in the control of tourist flow in the area”, warned. E that occasion the Unesco chose not to register To Machu Picchu on his list, but he would control it, he remembers that this option could be on the table again. Is it a real risk? I would control it like this seems to believe it. In fact, he recalls that at the UNESCO World Heritage Committee meeting held in July last year in New Delhi, the state of the Inca deposit was approached. “Concern about the state of conservation of the historical sanctuary was expressed in relation to several aspects, including the high number of daily visitors that has generated pressure on the structures and the natural environment of the site.” The truth is that Peru It has moved token so that his great tourist claim does not die of success. At the beginning of this year the authorities of Cusco and the headquarters of the Archaeological Park of Machu Picchu They announced that would reinforce the safety and control in access to the citadel after a field guard be convicted of accepting bribes to pass to tourists skipping the rules. To avoid repeating episodes thus Cusco promised to reinforce inspections by the police and install cameras. Machu Picchu is one of Peru’s great claims: only during the first two months of 2025 attracted More than 191,000 peoplepromoting national tourism to record figures. Images | Eddie Kiszka (UNSPLASH) and Shashi Bellamkonda (Flickr) In Xataka | For decades the families adapted their vacations to travel with children. Today sends another priority: pets

The True Crime are such success that the creators of the least scrupulous have been thrown over the genre, opening a moral debate

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He True Crime It is a genre that, Despite its immense popularityis ethically more in question than ever: controversial like The recent book by José Breton They make the public propose the scope and consequences of the documentaries on real events. That now look at a new border, with the creation of content by the based on real events. Or even beyond: completely inventing crimes. The tremendist. “The husband’s secret gay romance with his stepson ends up in a spooky murder” or “the secret romance of a wife with a neighbor’s teenage daughter ends up in a spooky murder” are some of the titles of True Crime Case Files’ videos. It was a channel missing today in which they were related, normally before static images and generated by artificial intelligence, crimes that could go through real. But intentionally, the author concealed the artificial origin not only of the images, but also of the stories, which he generated through Chatgpt. A subgenre. They soon caught the attention, How has 404 averageof journalists from the real locations mentioned in the videos, who were surprised not to have heard of such striking cases. When it was made public that the content was generated by AI, but this was not mentioned anywhere, YouTube canceled this and other channels of its person responsible for breaking the conditions of the platform (among others, “Children’s Security policies, which prohibit the sexualization of minors”). It is still possible to access the content in audio format, however, Through platforms like Spotify. The cartoon is not enough. The head of True Crime Case Files was an AI programmer who had already dedicated himself to generating small parodies of romantic comedies Hallmark type on YouTube o Fill content on social networks such as Facebook. According to 404 Media, he disproportionately exaggerated the details of the cases so that it was evident that it was invented cases but, as with Facebook and Instagram videos obviously generated by thethere are dozens of people who believe them. Other True Crime with Ia. Of course, the case of True Crime Case Files is not isolated, although perhaps it is the only one who has tried to go through real crimes his stories: Cen Stories It has the same visual style, in the images and in the holders, and a disclaimer which warns of the content generated by AI, although the notice appears only in the description, buried between summaries and hashtags, and not within the video itself. In Tiktok they also abound, always specifying its artificial origins, and in innumerable variants. In Detective Challenge The cases are invented, and in Thruecrimeaimedia real facts are mixed with invented. There are channels in Spanish, such as Based cases And others who not only tell crimes, such as my history, but also introduce morbid cases of historical cases, such as Nero’s castrated lover or make popular cases of cinema and television, such as Freddy Krueger’s cases. A catalog of channels, some closer to moral limits than others, but all taking advantage of AI to generate three or four videos a week that accumulate thousands of visits. More garbage. Although all these cases are covered from a legal point of view, they undoubtedly have traits in common with what is known as’Slop‘, Low quality content generated by AI and that floods social networks. The least thing is that it can be distinguished whether it is artificial material or not but how the platforms themselves favor these contents with the algorithm, since The amount interests more than the quality. What is the use of True Crime. To this are added their own limits of True Crimethat since their origin in novels such as ‘in cold blood’ played with the confusion between reality and fantasy. Crime and suspense films have always been inspiring their stories in real cases, which manipulate according to dramatic interests but without accrediting their origins in reality, which perhaps also has moral gray areas that should explore. Often Documentaries are criticized True Crime for exploiting the trauma of the victims and their families and transform your suffering into a showbut the use of AI adds a new layer. Artificial intelligence feeds on documentation of real and fictitious cases, and proposes an indistinguishable amalgam of reality that can become more harmful: sensationalism twists the facts, and the AI ​​does, but in an even more perverse way. Crime ethics. The ethics that are supposed to a media traditional is blurred in these cases, submerged in a misty area where reality and fantasy are confused, but without attending ethical limits, what is worse? A story manufactured but whose characteristics are identical to a real case, or a True Crime that proves its similarities with reality, but that the hurry and lack of means lead to videos that feed the morbidity of the spectators without the need to respond to legal limits? He True Crime It continues to evolve, and not necessarily towards more reassuring areas. Header | Cen Stories In Xataka | The ‘True Crime’ pending black Spain: the cases that television fiction have not yet dared to play

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