The Madrid-Barcelona AVE will reach a peak speed of 350 km/h. And it will do so thanks to new sleepers of Spanish design

While in China they are already thinking about trains that reach 4,000 km/hIn Spain we are looking for an AVE that reaches 350 km/h that could be reached without problems if it were not for one detail: the tracks. And for something much more specific: the sleepers. The solution is a new design called “aerotraviesa” that will increase the speed of the BIRD. The problem is that theory is one thing, and practice another. a physical problem. Spain plays in the high speed major league and, in it, Renfe opera four types of trains. The Alvia and Avant reach 250 km/h. The Avlo and the AVE reach 300 km/h. However, the machines are prepared to reach higher speeds, the aforementioned 350 km/h. The problem is in physics. When a train exceeds a certain speed, 300 km/h, a phenomenon called ‘ballast flight’ occurs. This implies that the underside of the train generates turbulence that creates areas of low pressure on the track. This causes the passage of the train to vibrate the stones, the ballast, lifting them and causing them to collide against the underside of the train or settle on the tracks and sleepers themselves. Furthermore, at more than 300 km/h, the possible bumps on the journey increase. Air traverses. That’s where a new sleeper design comes into play that the company itself Adif presented a few years ago. Instead of a flat crossbar, a traditional rectangle, the central part of it has a more rounded design. Adif affirms This modifies the velocity field on the ballast in the area between the sleepers, minimizing the presence of ballast particles, and the key points are: Reduces 21% of the aerodynamic load in the space immediately above the ballast bed. The design allows increasing the distance between the ballast level and the upper face of the sleeper. It has no higher manufacturing or handling costs (they are still molds). And most importantly: the aerodynamic load generated by a train at 330 km/h on a track with current sleepers is equivalent to that generated by the same train at 370 km/h, but with aero sleepers. AV350 Plan. In short, the aerocrossers improve the aerodynamic performance of the infrastructure and there is another important fact: their use allows an increase of 12% in the operating speed of the train. And it is not just theory, since Spain wants to start installing overhead traverses to improve the speed of the AVE. A few weeks ago, Óscar Puente, Minister of Transport and Sustainable Mobility, advertisement that the Madrid-Barcelona line will be the first to have these overhead traverses. The result? Reach the maximum speed of the original design of the infrastructure, which is 350 km/h. Currently, the AVE reaches those 300 km/h due to the physical limitations mentioned above. This will allow us to go from the two hours and 37 minutes of the AVE that currently takes the least time to less than two hours. Puente highlighted that the design of the aerocrosses is pioneer in the world. The Polytechnic University of Madrid, Adif and SENER constituted a consortium to develop this technology and obtained the patent in March 2014, achieving international protection in Europe, Saudi Arabia and the United States. There are countries that have faced the ballast problem in other ways, Germany covering the ballast with concrete, for example. Arching an eyebrow. Increasing the speed of the train by changing the sleepers sounds great. The problem is that there are some aspects to consider. On the one hand, the cost-benefit debate not only because of what the investment will mean in changing all the sleepers, but also because of the maintenance of certain train materials that will suffer more than now. Driving at 350 km/h exponentially increases the wear of both the wheels and the catenary, regardless of whether the ballast causes no damage to the train, or causes less. On the other hand, not only the sleepers come into play, but also the own land. A bump at 300 km/h can be annoying, at 350 km/h it can be something more. Or two. And, beyond whether it is worth the investment to gain half an hour or what will happen with those possible technical problems, the big question is what happens with the rest of Spain. It is estimated that the Madrid-Barcelona section in which these air crossings begin to be applied will take about two years to complete. At a rate of 800 sleepers changed per day and 1,666 sleepers per kilometer, the work is of great magnitude. And it is clear that it is a congested route and that it is seeing a boom in the number of travelers, but while that line is reinforced, the connection with other parts of the peninsula remains neglectedlike the train to Soria, Teruel or the perennial case of Extremadura. Images | Xataka, Adif In Xataka | AVLO’s departure from Madrid-Barcelona seemed like another problem for Renfe. He has left us an unexpected winner

Hispasat wanted to be the “Spanish Starlink” and connect rural Spain. It has failed miserably

At the beginning of 2023 the Ministry of Economic Affairs and Digital Transformation launched the UNICO Rural Demand program with a clear objective: connect 1.3 million homes and companies in rural Spain to the internet thanks to Hispasat’s satellite internet services. Two and a half years later the project has proven to be an absolute failure. The question, of course, is why. The promise. Everything seemed fantastic in that project. The idea: offer a 100 Mbps connection at a price of 35 euros per month in those areas where there was no access to networks of at least 50 Mbps. To achieve this, satellite connections from Hispasat were chosen, and the project had a budget of 76.3 million in aid. From objectives to realities. The objective was for the entire population of Spain to have access to 100 Mbps networks in 2025, and this program wanted solve this challenge for rural areas in which there was no access to lines of more than 50 Mbps. According to government estimates, the project would cover up to 1.3 million homes, but after all this time we have known the number of installations: 11,486. It is a spectacular failure. Problems from the beginning. The Government awarded Hispasat —recently purchased by Indra— this contract to provide the wholesale service. 42 companies would be in charge of distribution and installation, but as soon as the project began, there was a big problem. Eurona, which was theoretically going to be the main installer of the service (65% of the registrations would be its own), entered bankruptcy proceedings and sold his assets in Spain Serenae. Telecos did not help. The large operators have not been especially proactive, they say in five daysand they have preferred to promote their fiber or rural 5G solutions even if that meant longer waits for users. The profitability for the operators was very limited, and is estimated at around 75 euros per registration. Telefónica, which should have been the main protagonist of the project, has barely accounted for 10% of the registrations, and curiously small local companies such as Celver, Gesico or Bluetel have doubled that share. Starlink is a lot of Starlink. Added to all this is the offer of the Starlink service, which is technologically very superior and also with a more attractive price. For 29 euros per month it is possible to access speeds of up to 300 Mbps and, above all, latencies of between 25 and 40 ms thanks to its constellation of Low Orbit (LEO) satellites at an altitude of 550 km. Hispasat satellites are geostationary, they orbit at 36,000 km high and this causes latencies much higher than about 600 ms, which means that videoconferences or online games cannot be held reliably in good conditions. And now what. The failure has been so resounding that Hispasat has had to return 22 million euros of the total public aid. Of those 76.3 million that came from European Next Generation funds, 36 million were destined to finance the registration costs (installation, antenna, equipment, etc.). The remaining 40.3 million were theoretically invested in the marketing of a service that registered 128,120 eligibility consultations, of which 75,733 met and only the aforementioned 11,486 were executed. The figures are absolutely terrible. Spain emptied, Spain poorly connected. This fiasco adds to that of other programs such as subsidies UNICO 5G Active Networks who have also had to face very serious obstacles. In March, the call 2024 of said program with aid worth 161.3 million euros to continue extending 5G infrastructure in municipalities with less than 10,000 inhabitants. According to the Government of Spainthis project will allow 326,000 people in small towns to have access to these networks. The funds will also be used to expand 5G coverage across 6,800 km of the road network. In Xataka | SpaceX changed the space economy. Now he wants to do the same with the cost of satellites

A Spanish company is at the center of the new A320 headache. Airbus must inspect hundreds of planes

At the heart of the A320 program, a recent discovery has triggered a wave of attention aimed squarely at a Spanish aerostructures supplier. This is a quality problem in fuselage panels that Airbus has decided to address with a large-scale inspection campaign, at a time when every delivery counts. According to Airbusthe episode has not affected flight safety, but it has opened a new front for the European manufacturer and for part of its industrial chain, especially in Andalusia. The manufacturer has confirmed that the origin of the situation is in metal panels of the A320 front fuselage that have thicknesses outside the specified values. According to industrial presentations consulted by Reuters, in some cases pieces that are too thick or too thin have been detected, forcing each potentially affected aircraft to be inspected. Airbus insists that flight safety has not been compromised and that inspections will determine which planes need intervention. Impact on the fleet. Data shared with operators and cited by Reuters raises the number of aircraft that will undergo inspection to 628, a figure that reflects the industrial scope of the process. Among them there are devices already in service and others on the assembly line, including a group that was due to be delivered in 2025 according to industry sources. This volume forces plant tasks to be reorganized while Airbus prepares the specific procedures that airlines must follow depending on the status of each unit. The adjustment that Airbus communicated on December 3 makes it clear that the quality problem has fully hit its delivery expectations for 2025. The manufacturer now sets its objective at “around 790” commercial aircraft, a figure lower than the initial forecast of about 820 units, according to data provided to Reuters. The cut shows the direct effect of the technical reorganization triggered by the A320 inspections and marks a notable change in industrial planning for next year. Inspections and recent context. The manufacturer maintains that the process will allow it to precisely identify which aircraft need intervention, insisting that this quality problem does not affect flight performance. Reuters points out that the inspections are relatively quick, while The Air Current estimates that repairs could take between three and five weeks. All this occurs after the massive update applied to more than 6,000 Airbus aircraft, motivated by a software vulnerability triggered by episodes of intense solar radiation. Who is Sofitec? Founded in 1999 and based in the Andalusian aeronautical hub, Sofitec is dedicated to the design, manufacture and repair of metallic and composite aerostructures for international programs. Its evolution has been accompanied by investments in engineering, final processes and facility expansions, which has consolidated it as a relevant supplier for the A320 family. Bloomberg identifies the company as one of the suppliers of the fuselage panels that require inspection, which explains its presence at the center of this industrial episode. Union accusations. Bloomberg revealed that the UGT FICA Sevilla union has reported to Airbus the existence of alleged irregularities in several internal Sofitec processes. In a letter addressed to the CEO, the union claims that dates were falsified at certain stages of production and that expired paints and sealants were used, in addition to unauthorized repairs being carried out on carbon fiber parts. Airbus said it acted in accordance with its internal quality procedures but declined to comment on the specific allegations, while Sofitec did not respond to requests for comment. The episode leaves several unknowns open for the European manufacturer and its supply chain. Airbus now faces a technical reorganization that will coexist with its delivery commitments and the usual scrutiny of airlines and regulators. For Sofitec, the situation means being under unusual visibility and managing it while the inspection campaign progresses. The Andalusian aeronautical sector, which has been consolidating its international presence for years, is watching the process carefully, waiting for the reviews to definitively limit the scope of the problem. Images | Airbus | Sofitec In Xataka | SpaceX is known for its rockets. What is less known is its growing and striking fleet of aircraft

Justice condemns Meta to pay 479 million euros to Spanish media for unfair competition

Meta has been condemned by the Commercial Court No. 15 of Madrid to pay 479 million euros to 87 media and news agencies integrated into the Information Media Association. According to the ruling, picked up by AMIthe company is considered to have gained an unfair competitive advantage by illicitly using personal data on Facebook and Instagram for “behavioral advertising.” The resolution, dated November 19, 2025, is not final and can be appealed. We have requested comments from Meta and are awaiting a response. The origin of the case dates back to May 2018, when The General Data Protection Regulation came into force and Meta modified the legal basis for processing the personal data of its users, moving from consent to the supposed need for a contract. On December 1, 2023, the News Media Association filed the lawsuit in court. The preliminary hearing was held on November 27, 2024 and the oral hearing took place on October 1 and 2, 2025, after an economic claim of between 551 million euros. GDPR violation, not advertising violation. The resolution focuses on the way in which personal data was obtained and processed, rather than on the advertising activity itself. According to the ruling, the processing lacked a valid legal basis under the GDPR, because the contract formula does not replace informed consent. This violation is considered sufficient reason to activate article 15.1 of the Unfair Competition Law, which penalizes obtaining advantages in the market through regulatory non-compliance. The 5,281 million under analysis. During the procedure, the court notes, Meta Ireland did not provide its operating accounts in Spain, despite having been requested. Given this absence, the judge applied the rules of the burden of proof and validated the data presented by the plaintiff. Based on these elements, it estimated that, between May 25, 2018 and August 1, 2023, Meta would have earned more than 5,281 million euros with its advertising business in Spain. How compensation is calculated. To set the amount of compensation, the court used the Study on the conditions of competition in the online advertising sector in Spain prepared by the CNMC. Based on the market shares of the affected period, it was established that the income obtained by Meta through a practice contrary to the RGPD should be redistributed among competitors. The ruling considers it proven, with “reasonable plausibility,” that the digital press suffered lost profits. The ruling does not end the matter. The sentence itself admits of appeal and it will be the Provincial Court that will evaluate the arguments of both parties if the procedure continues. Until then, the case serves to place at the center the question of how privacy, commercial exploitation of data and competition should be related in the digital environment. The company has not yet expressed its position. We have requested your evaluation and are waiting to receive official comments. Images | Mark Zuckerberg | Dima Solomin In Xataka | Circular AI funding was not over: NVIDIA, Microsoft and Anthropic have signed a new billion-dollar deal

Elite Spanish sport is so precarious that athletes are beginning to be sponsored by OnlyFans

OnlyFans, the British platform that hosts primarily erotic content made by its own users, has begun to sponsor high-performance Spanish athletes in minority disciplines. The objective is to clean up the image of a business with questionable fame, taking advantage of the fact that sponsorships are essential for these athletes to continue competing professionally. A situation of dependency (mutual, although it is clear who handles the money here) that has raised the first suspicions. What OnlyFans has done. The paddle tennis player Vero Virseda, the boxer Jennifer Miranda and the surfer Alazne Aurrekoetxea now wear the platform’s logo on their kits, in a movement that the journalist and popularizer Mara Mariño described in an investigation for Article14 as part of a calculated normalization strategy. Mariño describes the strategy as “a masterful marketing maneuver” that seeks to reposition itself in sectors with massive reach and a good image such as sports and fitness. How he does it. The operation has a double aspect: on the one hand, it pays them to display the platform’s logo on their kits and where they compete; On the other hand, it offers them the possibility of opening personal accounts where they can monetize exclusive content showing workouts, sports routines, nutrition advice or aspects of your personal life. This hybrid formula also allows OnlyFans to present itself as a general content platform, not exclusively erotic. It gets complicated. Mariño warns in Article14 about the unforeseen consequences of this normalization: “When athletes display an OnlyFans sticker on their surfboard, they are legitimizing for youth audiences a platform that can attract young girls without awareness of the risks.” In 2022, Spain also approved the General Law 13/2022 on Audiovisual Communicationwhich forces video sharing platforms with pornographic content to implement effective age verification systems. At the moment the thing is in testing phase. Other European countries are also strengthening this restrictive trend. In 2024, France gave its regulator Arcom the ability to block pornographic sites that do not verify the age of their visitors. Germany blocked access to Pornhub and RedTube after determining that their parent company Aylo “prioritized its own financial interests over the goal of protecting minors.” A legislative tightening that contrasts with OnlyFans’ strategy of gaining legitimacy through sports sponsorship: just now that access to adult content platforms is facing the greatest regulatory restrictions in its history. International context. The phenomenon of athletes turning to OnlyFans has global reach and reveals the economic gap faced by high-level athletes in less high-profile disciplines. In Brazil, volleyball player Key Alves, who plays for the Osasco club, has publicly declared that her income on the platform multiply by fifty what you perceive as a professional athlete. Another striking case: the Canadian pole vaulter Alysha Newmanbronze medalist in Paris 2024, who has a turnover of approximately one million euros annually through OnlyFans. During the last Olympic Games they also talked about the topic the British diver Jack Laugher, the New Zealand rower Robbie Manson and the Mexican diver Diego Balleza. OnlyFabs has come to sponsor, in fact, complete sports teams, such as the American Racing Team in the second category of the Motorcycle World Championship. To whiten. The arrival of OnlyFans to the world of sports responds to a business need: transform its public image to attract investors. According to Bloombergthe platform has begun talks to obtain financing, seeking a valuation of more than $1 billion. But potential investors demand as a fundamental condition that they distance themselves from pornographic content that currently represents 50% of its creators’ profiles. Already in 2021, CEO Tim Stokely declared that “sportsmen and athletes are a field in which we are seeing great growth.” Some obstacles. This image-washing operation has encountered some significant institutional resistance. The International Cycling Union (UCI), for example, prevented Scottish cyclist Lewis Buchanan from participating in official competitions in April 2023. if it displayed OnlyFans advertising on his helmet, taking advantage of its regulations that prohibit showing advertisements of pornographic content. He sportwashing. What OnlyFans does bears similarities to this term coined in 2015 (in response to the European Games in Azerbaijan, which were used to divert attention from the country’s government’s human rights violations), which describes how countries with problematic histories use sport to whitewash their reputations. OnlyFans would be taking advantage of the prestige and visibility of sport to dilute its association with pornography. As sponsored tennis player Alexandre Müller said“OnlyFans wants to change its image, it’s not just about erotic things. That’s why they sponsor me.” Header | Alazne Aurrekoetxea In Xataka | A man from Cadiz is being the star of the Italian news. He has been fired from his job for using a hydraulic penis

Saudi Arabia is looking for someone to build its new high-speed train. And a battalion of Spanish giants are going to compete

Saudi Arabia has put one of the most ambitious railway projects in the Middle East on the table, and the response from the global industry has been especially strong: 145 international companies have officially expressed their interest for participating in the new high-speed line that will connect Riyadh with Qiddiya, a newly created city dedicated to tourism and entertainment. And as it could not be otherwise, among the candidates stand out several Spanish companies with great experience when it comes to cooperating in Saudi projects. What exactly is this project. It is about the Qiddiya High-Speed ​​Railalso known as Q-Express, a high-speed rail line that will link King Salman International Airport and the King Abdullah Financial District (KAFD) in Riyadh with Qiddiya City, according to the Royal Commission for Riyadh City (RCRC). The trains will reach speeds of up to 250 km/h and the intention is for them to complete the journey in about 30 minutes. Qiddiya is one of Saudi Arabia’s five official mass tourism-oriented gigaprojects and is expected to occupy some 376 square kilometers. The city will include 12 amusement parksa Formula 1 circuit and is projected to house 500,000 inhabitants. Several Spanish companies interested. Between companies that have shown interest There are Spanish names with weight in the railway sector. CAF and Talgo appear in the category of manufacturers of rolling stock and railway systems, where they compete with giants such as Alstom, Siemens Mobility, Hitachi Rail or Stadler Rail. Renfe and Alsa, for their part, are among the 12 interested railway operators, along with Deutsche Bahn, Ferrovie dello Stato Italiane or SNCF. In construction, FCC Construction and Copasa stand out, while in technical consulting, Sener, Ayesa, Idom and Typsa are present, competing with international firms such as Aecom, AtkinsRéalis or Systra. Previous experience in the country. Several of these Spanish companies are not new to Saudi Arabia. Some were part of the consortium that developed the well-known AVE to Mecca (Haramain train), which connects the holy cities of Mecca and Medina. Currently, Renfe operates precisely that high-speed line. The president of the company, Álvaro Fernández de Heredia, visited Saudi Arabia just a few weeks ago to participate in an international railway meeting, and where reaffirmed the company’s commitment to collaborate with Saudi Arabia Railways on new projects. For its part, Alsa It already has a guaranteed presence in Qiddiya: a €500 million contract was recently awarded to operate the city’s future buses. Fierce world-class competition. He complete list of interested parties gives clues to the magnitude of the project. The 68 main contractors include companies from China (eight companies, including China Railway Construction Corporation and Aviation Industry Corporation of China), Turkey (with Gülermak, Kalyon or Yapı Merkezi), Italy (Webuild and Saipem), South Korea (Hyundai Engineering and Samsung C&T), France (Bouygues Travaux Publics), India (Larsen & Toubro) and Portugal (Mota-Engil), among other countries. 16 capital investors and 23 design and project management consultancies have also shown interest. How it is going to develop. The project will be executed under a public-private partnership model (PPP), as announced by the RCRC in collaboration with the National Center for Privatization and the QIC. The registration period where companies could show interest in the project opened on September 12 and closed on October 12. Although it was initially planned to be developed under a conventional model, the Saudi authorities finally opted for a public-private collaboration scheme. What comes next. The development includes two phases. The first will connect Qiddiya with KAFD and King Khalid International Airport. The second phase will extend from a development known as North Pole, which includes the Public Investment Fund’s two-kilometre-high tower, to New Murabba, King Salman Park, central Riyadh and the Industrial City south of Riyadh. In addition, the 65-kilometer Riyadh metro line 7 will also connect the capital with Qiddiya City in the future. With so many high-level companies competing for this megaproject, now it’s time to find out which consortiums manage to position themselves as favorites in the bidding. Cover image | HE In Xataka | The electrification of the railway passes through Valencia: the Stadler plant will be in charge of building 200 hybrid locomotives

For years the white label was the ugly duckling of the super Spanish. Now it is slowly eating up the market

The white marks continue to get stronger in the retail Spanish. And clearly, with resounding growth both in the ‘short assortment’ chains that have traditionally opted for them (Mercadona, Lidl or Aldi) and among others that have chosen to adapt their offer and give them greater prominence, in the case of Alcampo, Eroski or Carrefour. The trend as such has been seen since some time agobut the latest data published by Worlpanel by Numerator (advanced today by elEconomista.es) are especially forceful. What does the data say? That in recent years the weight of its own brands has clearly grown in the country’s main supermarkets, including Mercadona, the chain that owns higher quota of market in the sector. If in 2023 Mercadona’s white brands (with Hacendado at the head) represented 72.9% of its sales, the latest data from Worldpanel show that this percentage now stands at 77.8%. It is a high figure, but not the highest in the sector. It is surpassed by Lidl, where private labels account for 80.7% of sales. In your case, yes, a slight drop has been recorded: the percentage improves on that of 2023 (79.7%), but reveals a slight decline when compared to that of 2024. Chain % of white label sales 2023 % of white label sales 2024 % of white label sales 2025 Lidl 79.7% 81.9% 89.7% Mercadona 72.9% 74.5% 77.8% aldi 68.8% 69.1% 74.5% Day 54.2% 56.3% 65.1% consumption 33% 35.9% 37.4% Carrefour 29.3% 31.4% 33.3% Eroski 25.6% 28.4% 31.2% Alcampo 21.5% 24.3% 23.8% And the rest of the chains? They have also seen the white label imprint grow. Let’s see. In Aldi it has gone from 68.8% in 2023 to the current 74.5%, in Dia from 54.2% to 65.1%, in Consum from 33% to 37.4%, in Carrefour from 29.3% to 33.3%, in Eroski from 25.6% to 31.2% and in Alcampo from 21.5% to 23.8%. Its quota has not only expanded, it has also done so in a practically sustained manner. The only chains that have recorded a decline or stagnation between 2024 and 2025 are Lidl and Alcampo. The latter is also the only one that remains below 25%. Is there data from the entire sector? Yes. The latest data from Worldpannel by Numerator allows us to go into detail about the main chains, but the picture is not very different if we analyze the sector as a whole. another report Recent research by the consulting firm NIQ shows that, if we talk about food, the market share of distribution brands is around 54%. That was the data at least for September. That of the annual accumulated (first nine months of the year) marks 53.5%. The percentage is interesting because it shows a clear growth trend and is at values ​​never seen before. What is the reason? As is usually the case, the rise in private labels does not respond to a single factor. Multiple causes come into play, although there are two particularly interesting ones. The first is the growth of those known as short assortment chainssupermarkets with a limited selection of products and a strong commitment to their own items. The clearest example is Mercadona, which has managed to achieve a market share of more than 27%but there are others, such as Lidl or Aldi, which according to Worldpanel bring together a 6.9% and 1.9% of quota. And the other reason? The commercial strategy. Supermarkets have been laying the groundwork for years to promote their brands. This is what I suggested in 2024 a Kantar study. Their data must be handled with caution because they are presented by Promarca, a representative of manufacturers and therefore an interested party, but they are curious: according to the report, between 2018 and 2023 the supply of private label products increased by 13% on shelves while that of external items decreased by 23%. That is the general data, if we go down to detail and analyze chain by chain, noticeable variations are observed. In the case of Mercadona for example the study reveals that the presence of manufacturer brands was reduced by 45% in just five years. In the case of Dia the collapse was 42% and in that of Eroski it was almost 31%. An analysis by Kantar and The Battle Group also shows that this loss of footprint was accompanied by an increase in rates: third-party items are sold at prices between 5 and 160% higher than those of private labels. Are there more factors at play? Yes, there are. The prices, the offer and especially a cultural change which has favored private label brands, stripping them of the stigma that weighed on them for years. Mercadona once again sets a good example: Hacendado competes with premium brands and has some products that customers demand, prioritizing even other brands. The big question is how far brands like Hacendado, Auchan or Seleqtia (to name three examples) will be able to expand their share, as they find it very difficult to compete in certain niches in which traditional brands succeed. It is something that Worldpanel already warned about in one of your latest reportsin which he pointed out a certain “slowdown” in the growth of the value share of own brands. Images | Eroski Group (Flickr) Via | elEconomista.es In Xataka | Action supermarkets have gone from being unknown to conquering half of Europe. In Spain they will not have it easy

Mercadona has become the queen of Spanish food. And in the process it is making gold for some suppliers

The forecast was shocking. So much so that it generated a considerable stir. In spring, during the presentation of Mercadona’s annual report, Juan Roig predicted that in a matter of 25 years, kitchens will disappear from homes because people will eat outside the home or eat ready-to-eat dishes. That conviction (which Roig preaches since at least 2019), added to the commitment to white label and local stores, has turned Mercadona into a heavy weight of the retail sector, with a market share that is close to 30%. Not only that. By the way, the Valencian firm is making gold from a few companies that have become allies of its food strategy. One figure: 150 million. Its name may not tell you much, but if you shop frequently at Mercadona (for food) it is quite likely that you have tried the products of Martinez Family. The company is made up of Embutidos Martínez, Platos Tradicionales, Cinco Tenedores and La Pila Food and is a key supplier to Mercadona, basically in its prepared food offering. The group (Also of Valencian origin) manufactures lasagna, gratins and roasts. So far nothing exceptional. The curious thing is that recently Familia Martínez revealed which will invest a whopping 150 million euros between this and next year to reinforce the Platos Tradicionales facilities and keep up with Mercadona. To be more precise, he wants a larger surface area for barbecues, for which he will gain 20,000 m2 in Buñol; and provide a 3,500 m2 logistics center in Torrent, a space for distribution and storage with capacity for 1,000 pallets. Why is it important? For several reasons. The main one is what it reveals to us about both Familia Martínez and Mercadona. And in turn what that tells us about consumer trends. The commitment of the Valencian supplier coincides with the growth of the offer of ready meals and the so-called “fifth range“, processed, cooked and packaged foods. As a reference, the Spanish Association of Prepared Dish Manufacturers (Asefapre) calculates that the consumption of its products rose 6.6% last year in Spanish homes. “These investments are not just figures, they are a sample of our commitment to accompany the growth of our great client,” confirm the CEO of Familia Martínez, Raúl Martin Calvo. And in Mercadona (around 85% of your business) the bet is clear. Juan Roig’s chain takes years expanding its “ready to eat” section, with foods already prepared for consumption. The last annual report from Mercadona shows that in 2024 the service was available in 1,200 stores in Spain and 60 in Portugal, an expansion that “has not stopped growing”. Is it a special case? Familia Martínez is not the only one that is growing thanks largely to Mercadona’s tailwinds. The Country posted this saturday an article about Ozturk Quebapa firm based in Toledo, founded in 2015 and specialized in the production of kebab and meat products. Again, its name may not sound familiar to you, but if you like the traditional Turkish meat that Mercadona sells, you have probably tasted its creations. Ozturk is a supplier for the Hacendado brand for a few years. Its history predates the pact with the Valencian chain, but as they admit in Ozturk “with Mercadona everything changes.” The company saw its activity increase and acquired a second plant. Now it also sells to countries such as the United Kingdom, Switzerland, Finland and France. According to precise The Countrylast year it had a turnover of close to 64 million and its forecasts are to exceed 75 this year, a scenario that does not seem unattainable if one takes into account that it reached 37.8 in the first semester. Add and continue of names. Familia Martínez or Ozturk are examples of companies that are growing driven by Mercadona’s strategy in food, but not the only ones. The sushi offer of the Valencian chain gave wings for example to the Norwegian Leroy Seafood Group. In May Info Retail informed that its subsidiary Leroy Processing Spain It closed 2024 with a turnover of 122.5 million euros and its objective is to reach 160 in 2025, with a growth of 30%. The firm landed in Spain more than a decade ago and began making sushi and Japanese food long before 2021, but even so Mercadona has played a strategic role the last few years. Profand, Panamar and Tarradellas. Three other relevant names in Mercadona’s food supply. The first, the Galician fishing company Profand, is an integrated supplier to the Valencian supermarket chain, which has helped it market a whopping 78 million trays of fish throughout last year, with a growth of 13%. The signature itself stood out that nuance in a statement in which he celebrated having overcome the 1 billion of cash. In 2023 Panamar too saw rebound its turnover after becoming a supplier of bread to the Valencian chain and Tarradellas House wave Estiu refrigerator They have found in it a valuable pillar. Everyone benefits from the formula that is driving the Roig chain: its ability to gain market share in a sector highly disputedthe commitment to white label and local stores and the conviction that domestic kitchens actually have the years counted. Images | Mercadona In Xataka | Action supermarkets have gone from being unknown to conquering half of Europe. In Spain they will not have it easy

Sateliot is the great Spanish hope to have its own voice in the new satellite space race

There is a new space race and no one wants to miss it. Rivaling with Starlink seems like a utopia, but a Spanish company has managed to get ahead to the American giant on a specific point: 5G. While Elon Musk’s satellite company remains anchored in 4G, Sateliot boasts of being a pioneer in offering 5G connectivity from space, not only to IoT devices, but also to conventional mobile phones. This milestone has not gone unnoticed by the governments of Spain and Europe. Sateliot brings together all the ingredients to become an option for technological sovereignty in the satellite race. A race where Starlink dominates with more than 90% of global launches, but where any advance of its own is seen as a great victory. Now Sateliot inaugurates the Europe’s first 5G satellite development center. A pioneering center located in Barcelona that has more than 100 employees, two laboratories, a control room and a clean room of more than 100 square meters. From Xataka we have visited the center of the Catalan satellite company and learned about its ambitious plans. Triton, the new generation of satellites moves to full 5G Since 2018, Sateliot has launched six satellites, the last four in orbit since August 2024. They plan to launch five more next year. However, beyond getting ahead with 5Git will be with their second generation of satellites when they will begin to have a more competitive service. Triton, in homage to the Montseny amphibian, is the name chosen for its new satellites, about four meters long and 150 kilograms in weight. These new satellites represent a radical advance compared to those already sent by Sateliot, because in addition to having a capacity up to 16 times greater, they also change their concept. Tritón not only offers connectivity to IoT devices, but will offer 5G connectivity for data, voice and video to conventional 5G mobiles. Without the need to add any antenna or modifications to these phones and compatible with all operators (3GPP). The satellite, with a cost 10 times higher than the first generation, will allow Sateliot to offer a service that will range from critical security applications to civil protection and defense. The company explains that its satellite connection service will not focus on providing specific coverage to specific consumersbut serve for industrial, maritime, energy or location applications. Jaume Sanpera, CEO of Sateliot, together with the monitoring of its four satellites in orbit The first Triton satellite is scheduled to launch during the first quarter of 2027from Vandenberg (California), one of SpaceX’s two launch bases. The future goal is to be able to use European launchers, such as the Vega and Ariane of the European Space Agency. In this space race, the dates given are no coincidence. 2027 is the date on which it is also planned that Starlink begins upgrading its satellites to 5G. Barcelona bets on aerospace technology Jaume SanperaCEO of Sateliot, is proud that his satellites are “100% manufactured in Barcelona.” Now they have inaugurated the development center, but in the future they plan for the industrial phase to also have a factory in Barcelona. A phase that is still far away. “Next year we will exceed 200 employees. Being more than 80% engineers and having doubled the staff in the last year,” Sanpera explains to Xataka. “We have agreed to expand to the ground floor,” he points out in reference to the recently inaugurated offices. An inauguration that was also attended by multiple public authorities, including the president of the Generalitat of Catalonia, Salvador Illa. “You have to lose your shyness. Everything outside is better and seems to come from the US or China. Well no: Here we also do very powerful things that no one else has“Illa defended. Salvador Illa, president of the Generalitat of Catalonia, visits the clean room of the new 5G satellite development center | Satellite Sateliot is a startup that currently brings together much of what Europe is looking for: cutting-edge technology companies and local development. The new development center wants to become the base of a cluster of aerospace companies in Barcelona. And investors are taking note. Sanpera assures that at this time Sateliot is not looking for a new round, although defines it as a company “that requires a lot of capital”. Last March, the The Spanish government announced an investment of around 14 million euros in Sateliotfor a total of a round of about 70 million euros. In addition to the Spanish Society for Technological Transformation (SETT), Global Portfolio Investments, Indra, Cellnex and SEPIDES have also invested and 30 million euros have been loaned from the European Investment Bank (EIB). For the moment, since his birth They have invested about 50 million euros in R&D. According to Sateliot, they already have signed contracts worth 285 million euros annually and offer coverage in 58 different countries. In total 734 different contracts to connect a total of 10 million devices that cannot have good coverage and where the satellite service opens a whole field of possibilities. The new development center in Barcelona employs 110 employees (80% engineers), with plans to exceed 200 in 2026. “We have 30 different patent applications“, they explain to us. During the explanation of how satellite monitoring works, the CEO of Sateliot hints that not all of its advances have been patented, in order to “not give clues to the competition”, pointing out that there is a high level of industrial espionage in the sector. “The difficulty is in the radio, in the antenna,” says Sanpera. Sateliot cannot compete against Starlink in quantity, but unlike the American company, they are betting on satellites whose connectivity is more modern and, above all, widely compatible. The Triton satellites have a 7 year shelf lifecompared to four or five years for the first generation. The main limiting factor is the radio and software. The company points out that this information is important, because “space debris is a problem for everyone and can prevent us from launching more … Read more

A tiny Spanish town with 13 houses can’t take it anymore. A murder has turned it into the capital of crime tourism

High in the Catalan Pyrenees, among clouds, forests and cows grazing in the rain, Tor risesa village of just thirteen houses where three decades ago a crime occurred that forever marked its inhabitants. In 1995 appeared the body of Josep Montanéknown as Sansa, with an electric cable around his neck and the corpse dragged to his kitchen. It was the third murder in fifteen years in a place too small for so many deaths. Today it seems the decoration of the mythical “A crime has been written”. National myth. History recovered this weekend the new york times as an example of a type of tourism which has been added in parallel to that of sun and beach. What seemed like a rural reckoning became, over time, a a national story about greed, secrets and institutional abandonment. the mountain, shared since 1896 by the town’s families under an ancestral agreement, had become the object of dispute between those who dreamed of a lucrative ski resort and those who wanted to preserve their peasant life. The conflict, fueled by smuggling interests and disputes over ownership, culminated in the judicial grant of the mountain to Sansa and, five months later, in her death. Then came the cultural phenomenon. From tragedy to true crime. The Catalan journalist Carles Porta, then a young reporter, was the one who turned the Tor crime into a media obsession. It started with a television report In 1997, he continued with a book in 2005, a podcast very successful in 2018 and a documentary series in 2023 that transformed the small town into the epicenter of Spanish “true crime.” Porta, fascinated by Truman Capote’s In Cold Blood, found his own Holcomb in that Pyrenean valley and turned the story in an industry. Over the years, the public’s fascination with unsolved crimes attracted visitors from all over the country: curious people, mystery fans and hikers who wanted walk the stage of the murder, staying at Sansa’s old house or posing in the places where the police found evidence. Some even recreated the crime scene. with cables around the necka morbid parody that the neighbors watch with a mixture of bewilderment and resignation. Tor Municipality Crime tourism. The Times remembered that media notoriety brought money, but also disfigured life in Tor. In summer, the streets are filled of cars, the houses become scenery and the neighbors become involuntary characters in a story that never ends. In the Alins family hostel, at the foot of the mountain, phrases by Porta and bottles of liquor with quotes from his book hang, while the visitors ask relentlessly “who killed Sansa.” Merce Turallols, who was a girl when the body appeared, admits that fame has benefited the family business, but he confesses that the residents can no longer stand the circus: in the busiest months, you can’t even park and eccentric tourists tour the town disguised as victims. And more. “One arrived with a rope around his neck,” they remembered in the report. Porta himself, now producer of documentaries for Disney Regarding other cases, he recognizes that Tor’s has become his personal legacy, a phenomenon without end. The man assures have new clues (a possible hitman who lives in Miami) and the intention to close the case with a fiction series, but the people, who never saw justice or rest, feel that the journalist has exploded its tragedy to the limit. Town turned into a stage. Thus, going through Tor today is like going through a museum of rural crime: the local guide point out the places where the body was dragged, the house where a hippie committed suicide, the abandoned car of some smugglers, the meadows where neighbors charged tolls to those who crossed with goods from Andorra. Everything has become anecdote for visitors who seek excitement, while local people demand something as simple as mobile coverage or tranquility. Pilar Tomàs, who lives across the street from Sansa’s old house and was the one who found him dead, serves homemade food in her restaurant full of strangers. He appreciates the increase in clients, but would like a life without cameras nor curious. He joked in the media that if Porta has benefited so much from the case, he could donate at least enough for a telephone antenna. The rise of crime tourism. The call “dark tourism”sordid or thanatotourism has ceased to be a rarity and has consolidated itself as a global trend that turns tragedy into destiny. From the streets of Barcelona’s Raval, where the crimes of Enriqueta Martí either of the “Arropiero”even the towns devastated by the civil war like Belchitethe tourism industry has been able to capitalize on human fascination with death and evil, an interest as old as the shows of the Roman circus. According to the criminologist Vicente Garridothis attraction responds to the mixture of fear and curiosity in the face of the unknown, but today it takes the form of guided routes, theatrical visits and immersive experiences where the visitor seeks to understand (or feel) the echo of horror. New narratives to enhance it. Series and podcasts true crime have reinforced this phenomenon, generating a media aesthetic that romanticizes murder and transforms the victims and executioners into cultural characters. In Spain, theplaces like Torwith their story of unresolved deaths, symbolize that dilemma between memory and commodification: what for some is an economic opportunity and visibility, for others is the trivialization of a tragedy that is still alive. He crime tourism It grows, and with it the ethical question that accompanies it: how much knowledge and how much morbidity there is in looking head-on at the scenes of horror. Image | jqmj (Queralt) In Xataka | Sordid tourism: 17 places for those who travel looking for horror In Xataka | Italy’s tourism has a challenge worse than massification: mafia souvenirs. has started to ban them

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