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‘The White Lotus’ has shown how a group of millionaires veraneanding on your coasts is a magnet for tourism

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In addition to catching millions of viewers, Successful television series They have proven to have an unexpected power: become fashion tourist destination Your locations. Beyond their plots or characters, the landscapes that appear in them become one more actor and an object of desire to Millions of anxious tourists for living the same experiences as the protagonists of the series. The last to exploit this phenomenon has been “The White Lotus” in which, for more signs, a group of millionaires enjoy some vacation in a luxury resort. The tourist claim is served. The “The White Lotus” effect is very real In the same way as each stop on the Taylor Swift tour affected the economy Local for the singer’s convocation power, every season of “The White Lotus” has had in response an increase in visitors in the locations in which it has been filmed. In the BBC They analyzed the phenomenonwho have not hesitated to qualify as “White Lotus effect“ The White Lotus series, which tells the vacations of a group of Millionaires in a luxury resort which gives name to the series, but in real life it is hotels of the Four Seasons chain. For the first season, Mike White, made the whole plot happen at the facilities of the Four Seasons Resort Maui in Waileain Hawaii. According to data published by the BBC, the hotel registered an annual increase of 425% in the number of visitors to its website and 386% in availability consultations after the broadcast of the first season. Four years after the broadcast of the first season of the series in Hawaii, there is still no availability for the “pineapple suite” that appears in the series. The hotel chain has not let the occasion escape and has taken advantage of the pull of the series to offer one of its “premium experiences” emulating the protagonists From the series on a 20 -day jet in private jet to the three hotels that have served as a location for “The White Lotus”. Its price: since 188,000 per adult. The tourism of “The White Lotus” in figures According to published data by The Wrapthe impact on Hawaii’s local economy Tourism attracted by the series In the first season it was 12.89 million dollars for local economic activity. That provided 3.86 million dollars in salaries to the workers of the island and attracted an investment of 7 million in local companies and suppliers. All this in his first season, when his success still did not reach current popularity quotas, where Variety He reportedan audience of 4.2 million viewers in episode 6 of the third season. For the second season of the series, the group of millionaires moved to the facilities of the FOUR SEASONS SAN DOMENICO PALACE In Taormina, Sicily, and with them They dragged a legion of followers. In the case of Sicily, the series was already coming from a very successful first season, so its figures quadrupled. The local tourism economy It received an impact of 40.1 million dollars after the broadcast of the second season, which generated 18.7 million dollars in salaries for local workers and an investment of 21.4 million dollars for local companies and suppliers. The numbers suggest that the third season of the series, set in the Four Seasons Resort Koh Samuiin Thailand, they will also be a tourist ball that has already generated a benefit of 36.9 million dollars in tourist activities. According to published The New York Timesthe reserves in the Four Seasons in which the third season has already registered a 40% increase in its reserves. Those responsible for local airlines They assuredto Bloomberg They expected a record of 2.7 million visitors this year, attracted by the The White Lotus effect. Set-Jetting: Choose destination according to your favorite series The tourist success of The White Lotus is not an isolated case result of the aspirational desire to achieve some luxury vacation like those enjoyed by the wealthy protagonists of the HBO series. Choose how Vacation destination The locations of the series most popular of the moment has become a trend called “Set-Jetting“ According to The UNPACK´24 report Expedia, 66% of travelers have considered traveling to a destination after watching it in a series or film, and 39% have ended up spending their vacation in one of these film locations. Game of Thrones left an even deeper mark on his recording scenarios, such as Dubrovnik. From the premiere of the series, the city, which served as the scenario for landing of the King, experienced a 40% increase in the influx of international tourists. That generated immediate economic benefits, such as a 60% growth in local income related to tourism. However, series impact also brought some inconveniences For the inhabitants of the Croatian city. According to a studybetween 2012 and 2018, housing prices in Dubrovnik fired 28%, promoted in part by international investments and the arrival of foreigners who sought to acquire properties in the now famous destination. In Xataka | The last trend among millionaires is not to buy a yacht. Is to share a luxury minicrucero Image | Max

Generating electricity using earth rotation seemed impossible. These physicists have shown that it is not

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In July 2016, two American physicists, Christopher F. Chyba, from Princeton University, and Kevin P. Hand, from the NASA jet propulsion laboratory, published in Physical Review Apply A very exotic scientific article. In his text they defended the possibility of generating electricity taking advantage of The Earth Rotation Movement. His proposal required to build a device that was able to interact with The magnetic field of our planetbut at that time very few scientists took it seriously. Despite the bad initial reception that his job received, Chyba and Hand have spent the last nine years trying to build his electricity generation machine with the purpose of demonstrating that, indeed, his proposal works. However, during this period they have joined a third physique, Thomas H. Chyba, who investigates in Spectral Sensor Solutions, an Albuquerque company (New Mexico). It is dedicated, among other things, to develop electrooptic sensors to detect chemical, nuclear, biological and radiological threats. Chyba and Hand were right from the beginning On March 19, these three physicists published in Physical Review Research A new scientific article in which they experimentally demonstrate that, as suggested in their 2016 text, it is possible to generate electricity taking advantage of The rotation movement From Earth. To carry out their demonstration they have built the apparatus capable of interacting with The Earth’s magnetic field of which they talked in their 2016 article. Interestingly, this device is very broadly speaking a manganese and zinc ferrite cylinder that behaves like a magnetic shield. The experiment of these three physicists has shown that 18 electricity microvolts were being generated through the cylinder Once they had it ready, they guided him in a north-south direction with an angle of 57 degrees with the purpose of being perpendicular to both to the Earth Rotation Movement as to its magnetic field. And then they placed electrodes at each end of the cylinder to be able to measure the voltage of the electric current that they expected to be generated. And they succeeded. His experiment showed that they were being generated 18 electricity microvolts through the cylinder without any other energy source. According to these physicists, the only plausible possibility is that, as they expected, the land rotation movement is responsible for the generation of this small amount of electricity. When Chyba and Hand proposed their idea in 2016, other scientists criticized it by arguing that any voltage caused by a device similar to that they have finally built would be canceled at the time when electrons were repositioned during the generation of an electric field. But your experiment shows that it is possible to capture that voltage. An 18 microvolt voltage is insignificant in practice. It’s true. However, this is not important; The relevant thing is that, apparently, the proposal of these three physicists works. In fact, your plan goes through climb this technology To generate much more electricity, enough at least to be useful. In any case, there is something important that we should not overlook: its experiment still has to be replicated by other scientists and in other test scenarios to verify that this voltage has not really been generated by any other external source that, perhaps, the protagonists of this article have not taken into account. Image | POT More information | Physical Review Research In Xataka | NASA has made the calculations: China can slow down the earth with a filling of the three throats

Tesla’s varapalo has shown that he was right

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In case Elon Musk’s path was not exciting enough Directing several of the most innovative companies, the millionaire has configured the Life game in difficult way. Musk pretends to have a difficult way by putting in front of Doge to apply staff cuts more aggressive in the history of the United States. His political positioning placing together with Trump I already made many feared a negative influence for your companiesbut only one person ventured to point it out: Errol Musk, the father of the millionaire, who from the beginning expressed his fears about the direction his son was taking. The relationship between Elon and Errol Musk has always been complex and, since his childhood, he has been marked by ups and downs and mutual verbal attacks. In An interview for Al ArabiyaErrol Musk expressed his concerns about the future of your child in politics and its consequences for companies who directs. Was Elon’s father seeing something that the rest of the world ignored, or was it simply a paternal resentment disguised as sincere concern? Too many open fronts One of Errol Musk’s main fears before Donald Trump took possession of his position and Elon Musk will begin to apply their cuts It was precisely the Herculean task that Doge (Government Efficiency Department) was going to face. Errol feared that this participation in the administration optimization Trump will take away his son from a no less titanic work of directing companies as powerful as Space X, Tesla, X or Neuralink, referring to it as a “a big problem.” “Elon has a huge task ahead. He uses several hundred thousand people in his companies and has to deal with very serious problems in his life. So he has to be available for anything he has already started …Cannot simply abandon them“Errol Musk said in his interview. Elon Musk’s father assured that the life of the millionaire It was already too busy and full of constant decisions As if Trump has sitting “in an office somewhere in Washington, you know, waiting and without doing anything. No. He has to be appointed as a kind of temporary consultant,” his father predicted in November. However, the events of recent months suggest that Elon Musk has not assumed his position in Doge as a point advice. Despite doubts about his role with Donald Trump, Musk’s father has not hesitated at any time your child’s skills to lighten the size of the federal administration. “Incredible projects such as Space X has started from scratch, I use the money he had to do it. Since childhood he has been very frugal and wants to do things as cheaper, better and faster than possible. There is no one more suitable for that position,” said Errol Musk in his interview. Tesla is right However, as if it were a prophecy, criticisms of the participation of Elon Musk in Doge They soon arrivedand Elon Musk’s performances in the political field They have begun to affect Tesla already his fortune. Since Trump took possession of his position, Elon Musk has lost about 148,000 million of his fortuneas a consequence of strong stock market correction that was suffering in recent weeks. The company’s actions have lost about 40% of its value since January, after the progressive recovery of its price in recent days, leaving in the process everything won after the elections. Given this situation, the critical voices within Tesla They have begun to rulequestioning To what extent should Tesla fall For Elon to focus on his businesses. One of the main investors of the electric car manufacturer declared to The Guardian, That I expected Elon Musk to work in the front of Doge not long for long “so that he can devote himself even more to his businesses.” Even Elon Musk himself admitted In an interview for Fox Business that he is having “great difficulties” to manage his companies since he joined the administration of Donald Trump. Beyond that Errol Musk has succeeded with his predictions about what was going to happen to his son, it was highly unlikely that the millionaire had given some kind of credit to his father’s words, to whom He has publicly accusedhaving committed “almost all the evils that can be imagined” and if “a terrible human being”, accusations that Errol flatly denied. In Xataka | Murphy’s law conspires against Elon Musk: if something has been able to happen to their companies this week, it has happened In Xataka | Elon Musk has forged the fame of a bold founder: he did not create either of the two companies that made him a millionaire Image | Jeordie87 with Midjourney

how are they shown in the app and what information teach

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Let’s explain How to see on Google Maps Las Zbethe low -emission areas where you can fine if you enter with a vehicle that does not meet the requirements. Although these areas are having Some problems with justiceit is still important to know where they are when you travel to a city you don’t know. We are going to explain the way in which Google Maps is indicating these areas using a new icon. We will also tell you the information offered by this app in your GPS browser. How the Zbe works on Google Maps Google Maps has included indications for low emissions areas With a circular icon with a Z In the center. This is the one that is responsible for indicating the presence of the Zbe in a city. This icon It will appear when you design a routeon the informative screen prior to the start where you have to click on Start To start the route. In the description of this route, in addition to indicating traffic, if it is the most ecological, and other things, it will also tell you if there is a zbe in it. This area can also appear on the map. If you click on the indication of the low emission zoneyou will specify the vehicles that cannot enter it and the labels you need to have to do it. There will also be a link to local regulations, so you can see the possible exceptions and information about sanctions. Google Maps will go integrating this information progressively during the next months. First it will reach the largest cities or more important areas, and then little by little they will expand it to the rest of the municipalities. In Xataka Basics | 61 European alternatives to Google, X, Gmail, Chrome, Maps, Dropbox, Google Drive, WhatsApp and other popular services

A year ago the world’s largest olive oil company was clear that it was going to continue expensive. Now he has just shown up

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In 2022 deoleo, the largest marketer of olive oil in the world, He won 5.5 million euros of benefits. In 2023, lost 34. It is the best metaphor of the earthquake that the olive oil industry has lived in recent years. Above all, because we are not talking about a lost oil mill in Sierra Morena, we talk about the bottling brands such as Hojiblanca, Carbonell or Koipe. Therefore, if we are interested in olive oil, we must follow them closely. One year of transition. During 2023, drought, a short harvest and the increase in costs (derived from the situation in Ukraine, the inflationary scenario and high interest rates) caused a very serious problem in the oil. We know that well. The problem is that, although They themselves recognized that they had transferred “partial (mind) to customers the increase in prices experiments throughout the chain”, it had not been enough. And that deoleo was (at least, on paper) one of the marketers that More margins had for the ‘premium’ positioning of its brands. 2024 was, then, the year of transition. What happens is that ransition has been faster than anyone expected. In fact, I was not sure what was going to happen. And, at some point, they bet because prices They were going to stay up. His analysis said that if prices at origin did not fall sufficiently, the industry would have to contain the decrease of finalist prices (or expose to bankruptcy). That It is something that has happened: prices at origin have collapsed, while in supermarkets the descent is being very soft. However, with estimates that They tell us 1.4 million tons They have already realized that there is no way to contain the price in the medium term. Preparing for 2025. Hence Víctor Roig, general director in Spain of Deleo, has explained that “the logical thing is that this returns the price of the Aove to levels similar to those of 2021 and 2022, standing between three and four euros per liter.” In this context, the battle has begun to be another. Recover the oil culture. In the last decade, the consumption of olive oil It has been falling year after year. Crisis after crisis (and with the mediation of A deep cultural and gastronomic change), wide layers of the population have dropped from olive oil and the vast majority of them have not returned. It is true that demand has not fallen into that same proportion That prices have grown. But consumption has decreased 44.5% Less in the last three years and, following the previous logic, nobody knows if the industry will recover it. And if in recovering from the losses there was a short -term survival of the industry, in bringing all those consumers back is the future. Image | Vincent Eisfeld | Senate agency In Xataka | Spain faces its greatest agricultural challenge of the century: turn 1,901,529 hectares of olive grove before it is late

Congress has shown its intention to extend its useful life

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The Congress of Deputies has approved This Tuesday a non -law proposition (NLP) on the extension of the useful life of the Nuclear power plants in Spain. The initiative, presented by the Popular Party, has come forward with 171 votes in favor (of the 349 cast), thanks to the support of Vox and a UPN deputy, in addition to the abstention of Junts and ERC. Of course, being a non -binding figure, its approval does not entail any change in the formalized closing calendar six years ago, but it does reflect the position of the chamber and summons the government to assess possible measures in that direction. No change in the nuclear blackout. The Government marked the course of the future energy policy in 2019, when it agreed with the National Radioactive Waste (Enresa), Iberdrola, Endesa, Naturgy and EDP company, the stepped closure of the five nuclear power plants in the country. It is expected that dismantling tasks will begin in 2027 and extend until 2035, with some facilities ceasing to produce electricity before others. To do this, several measures are being launched in parallel, such as the development of a radioactive waste cemetery and a portable laboratory for transfer. Nuclear remains a significant energy source. According to the Nuclear Forumwith electricity data, nuclear plants generated 19.57% of electricity in Spain in 2024. It was not only the technology with the highest number of hours of operation at full power (83.27% of the total hours) , but also the second most important production source in the country, only behind wind. At present, government plans go through renewable energies, But some actors believe that this bet will result in a less robust and stable electrical system than the current one. Nuclear centrals from Spain Europe attends the “rebirth” of nuclear. While Spain keeps firm its nuclear closure calendar, in much of Europe the trend is the opposite. A clear example is Francewhich a decade ago planned to reduce its dependence on atomic energy, but in 2022 it changed course. Not only did he abandon that idea, but decided to bet on new reactors. Finland, Slovakia, Poland, Czech Republic and Hungary They have also announced or are considering the construction of new nuclear plants. The reasons for doing them are many, but one of them is artificial intelligence (AI). AI and Nuclear Energy. Data centers that train next -generation language models require huge amounts of energy. These avant -garde infrastructures operate with the most advanced processing units of companies such as NVIDIA, which triggers their electric demand. Given the need for an abundant and stable supply, technological giants have begun to close agreements to directly access nuclear energy. Microsoft, Google, Oracle and other companies have already taken steps in that direction. And some governments, such as the American and French, are supporting these initiatives. The United States has given green light to the use of federal lands for the construction of data centers and seeks to expedite both permits and access to nuclear energy. Meanwhile, France advances strongly to become a key actor in the sector. Not only is it promoting “the largest campus in Europe” With investment of United Arab Emiratesbut also promotes a data center of more than 1 power gigavatio In collaboration with Fluidstack. “Electricity is available, you just have to connect”, Emmanuel Macron said this week. A small victory, although without concrete changes. As we have seen above, the non -law proposition has come forward with the support of Junts and ERC, Catalan parties in whose region are the nuclear power plants of Ascó I, Ascó II and Vandellós II. These facilities generate 60% of the electricity consumed in Catalonia, which underlines the relevance of the debate. However, beyond reflecting a political position and reviving the discussion about the future of nuclear energy in Spain, the measure does not alter the planned closing calendar. Today, the official plan continues its course and there is no indications that it will be modified. Images | WILLTRON ( CC by-SA 3.0) | Ministry for ecological transition and demographic challenge In Xataka | We are two years after the beginning of the “nuclear blackout” in Spain. Go against the countercurrent raises many doubts and few certainties

has shown a secret project ahead of time

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A few days ago, Apple published in his research blog A video showing Elecnt, an experimental robot-lamina, thus breaking its traditional policy of absolute secrecy on developing products. Why is it important. It is the first time in the recent history that Apple publicly reveals a project before its commercial launch. This change speaks for itself and suggests a new strategy of the company in the race for AI and domestic robotics: a somewhat more public and open. Not without reasons. Between bambalins. The robot shown is an articulated lamp, speaker and integrated projector that responds to gestures and voice commands, reminds a lot of the famous pixar lamp. The device makes expressive movements that emulate human emotions: It moves “curious” when exploring its surroundings. Simulates sadness crouching his head when he receives a “no.” Dance when music sounds. Adjust your position to better illuminate user work. And above all, not only moves, but does it in human, emotional form. In perspective. This movement comes after Bloomberg will reveal that Apple is developing domestic robots With an estimated price of $ 1,000 by 2026-2027, thus entering direct competition with Amazon and Google in the market for intelligent domestic attendees. He also anticipated a somewhat early arrival of domestic devices whose screen would be located on an articulated and motorized arm that “follows” the user in the room. Already common technologies, such as Center Stage or Cented Framego right in that direction. What is happening. Apple seems to be testing the public’s reaction to more “human” and expressive robotic interfaces, moving away from minimalism that has characterized its products in the last decade. On the other hand, this opening and the fact that it has been shown in your blog about Machine Learning They leave another possibility open: that Apple is looking to position themselves in the AI ​​and robotics market to attract talent. A way to proclaim the world that she also has plans in those fields. Deepen. The academic publication that accompanies the video explains that users interact more and better with robots that show expressiveness than with those purely functional, especially in social tasks. And there it seems to be a clear proposal: towards the expressiveness of the robot and not only to cold and functional movements. Outstanding image | Apple In Xataka | The AI ​​already understands the physics of the real world: Nvidia Cosmos is the first step for smart robots

We knew that US Big Tech had a problem with the costs of their AI. DeepSeek has just shown to what extent

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DeepSeek is the new darling of AI. This family of models, developed by a Chinese R&D laboratory of the same name, has achieved what seemed impossible: compete with the OpenAI or Meta models and do so, according to them, at a much lower cost. Is that true? A development 18 times cheaper than GPT-4. The Chinese startup released DeepSeek V3 671B at the end of December 2024. Its gigantic model was trained in just two months with a budget of 5.58 million dollars according to SCMP and analysts cited in Financial Times. Its performance is comparable to OpenAI’s GPT-4, but the latter cost about $100 million to develop according to Sam Altman. That’s almost 18 times more if we take into account both the data revealed by SCMP and Altman’s estimates. Comparative cost of the main chat and reasoning models today. DeepSeek’s price is incredibly lower than its competitors. Data: DeepSeek, OpenAI, Anthropic, Meta. Amazingly cheap. The cost of DeepSeek’s API is incredibly low when compared to its competitors. If we take the data from DeepSeek, Goal, OpenAI, Google and Anthropic It seems to be clear that the cost of using DeepSeek through its API is much lower than that proposed by its rivals. We have included the cost of GPT-4o mini which seems to be the only one comparable, but its performance is much lower than DeepSeek V3. DeepSeek V3 is superior to most of its competitors, although it is true that Meta has released for example Llama 3.3 in recent days and that comparison varies frequently. And it is (theoretically) superior to all. As they point out on RedditDeepSeek V3 prices are promotional: starting February 8 they will be $0.27 per million input tokens (almost double) and $1.10 per million output tokens (almost four times more) . This makes the comparison somewhat better for the competitors, especially for Llama, the only one that can compete in cost although the Chinese model is superior to that of Meta (and almost also to the rest in many metrics) according to the benchmarks carried out in DeepSeek. DeepSeek also “thinks” cheaper. The cost comparison is not only in favor of DeepSeek in the area of ​​traditional chatbots, but also in the area of ​​reasoning models. According to its internal benchmarks, the spectacular DeepSeek R1 It is significantly superior to OpenAI’s o1, but using the o1 API costs 27 times more than that of DeepSeek R1. Hallucinatory. Price drop in sight. As expert Ethan Mollick points out, the market will adjust to these DeepSeek-driven price drops fairly quickly. According to their estimates, the cost of a GPT-4 level AI was reduced 1000 times in 18 months, and a 95% drop in the price of the reasoning models, which right now are clearly higher than the AI models behind ChatGPT, for example. a chinese tsunami. The launch of the DeepSeek models is a great little revolution for all types of developers of AI-based solutions: they now have access to much cheaper models that are comparatively equal to or superior to those of the competition. This puts their rivals in a lot of trouble, and we will see how they react. Good news for users. The truth is that for us, the users, as well as for the developers, this is great news, especially because these prices make access to these functions incredibly cheaper. The market has been following this trend clearly, but DeepSeek has made the jump in cost reduction suddenly drastic. Image | Xataka with Freepik Pikasso In Xataka | OpenAI prepares a PhD-level AI. It is so promising that he will first show it to the US Government

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